421- 🛠️People First: Helping to Build Thriving Companies Beyond the Profit Paradigm! 💼 with Josha Safari

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Josha Safari is the President and CEO of Safari Training Solutions, based in West Palm Beach, Florida. His company specializes in improving sales results and consumer satisfaction for many industries. He holds professional designations in insurance, and has industry experience in call centers, automotive dealerships, and retail management.  He is also an accomplished speaker in Toastmasters and became a certified trainer through the WeTrain Institute in Sydney, Australia. 

 “Your whole goal as a trainer, should be that whatever group you’re training for a particular amount of time and subject matter, you must get everyone involved”
– Josha Safari

Knowledge Nuggets and Take-Aways

  1. A good consultant will listen close for frustrations that the company is facing to develop a successful gameplan
  2. The goal of a group setting coaching/consulting session to keep everyone involved to help the group as a whole Level 🆙
  3. Josha loves to utilize his positivity into his clients to help them grab onto the growth mindset
  4. Your morning routine sets the tone for your successful day
  5. Work to make an everlasting impression and good memory with anyone you come into contact with
  6. People are the most important aspect of any company, do not chase the ‘dollar’ 
  7. A great consultant will be transparent and honest and also a chameleon to be able to build trust with your company
  8. Ask yourself ‘what is getting in your way, allowing you not to overcome your obstacle’
  9. Ask someone you are going to hire to help your company how they are going to motivate my employees
  10.  Josha likes to get all employees, no matter where they are in the hierarchy involved and lean into their strengths
  11. You have more regret what you don’t try

Level 🆙

Fergie

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Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square

Artwork courtesy of Dylan Allen

Speech Transcript


L. Scott Ferguson: [00:00:00] Time To Shine Today Podcast Varsity Squad. It’s Scott Ferguson. And I have a little bit of home cooking here with my really good friend, Josha Safari. Josha and I are in the same Toastmasters group where we hone in our speaking skills, if you will. And he agreed to come on and share some of his expertise when it comes to really leveling up the sales in other companies.

So if you’re an entrepreneur or you’re a business owner or you’re even in sales, he dropped some serious, fantastic knowledge nuggets that will help you level up. Your repertoire as well. Again, Josha and I are friends. We get to meet once a month, , break bread, really bounce, , ideas off each other.

He’s just a great buddy to really rap with. And he’s also comes from a fantastic place of service. So if you if you’re into sales or or whatnot, please break out your notebook sit back and relax He’s a again what he talks about is needed and used by anybody whether you’re in sales or not And if you like it, please share it with somebody that might need to level up their communication skills Or maybe [00:01:00] just like the the video itself or the podcast itself.

It really helps with my sponsors and affiliates. So without further ado, here’s my really good friend, Josha Safari from Safari training solutions. Let’s level up.

Time to shine today. Podcast Varsity Squad. This is Scott Ferguson. And this episode is kind of close to my heart because I got a really, really good friend of mine that we have lunch once a month from the, the page, the stage to the mic. My guy, Josha Safari here is somebody that I immensely respect.

Somebody that I lean on for. When it comes to coaching for my speaking, like we met kind of through the Toastmasters Internationals and we became friends after it. And again, his name is Josha Safari, not Josha, it’s Josha Safari. And he’s the president and CEO of Safari Train Solutions. And they’re based here in sunny South Florida, West Palm Beach.

And His company specializes in improving sales results and consumer satisfaction for many industries. He holds professional designations in [00:02:00] insurance and has industry experience in call centers, automotive dealerships, and retail management. He’s also an accomplished speaker, which I’ve talked about before.

I love watching him, , work his bits because he does speak on stages, but Toastmasters is kind of like a comedian that will go and work a bit out on a stage somewhere where he’s really not performing, like popping the comedy sword. That’s what kind of Toastmasters is. And just watching Josha work his bits out, he just absolutely rocks the stage.

And he’s also a certified trainer through the We Train Institute in Sydney, Australia. And I just love about his company. Safari train solutions. They want to unleash your full sales potential. So whether you’re a business owner, a salesman, C suite, or someone really working way up the ranks, you’re going to want to break out your notebooks and listen to my good friend here, Josh and Josh, I thank you so much for coming out.

Please introduce yourself to the time to shine today. Podcast varsity squad, but first. What’s your favorite color and why?

Josha Safari: Oh, there’s actually quite a few, but I like blue the most because you rock blue, brother. [00:03:00] I love blue because of the different shades. It just tells a different interpretation and story for each shade.

L. Scott Ferguson: It fits your personality too, man. And it was funny. Like I think the four times in a row we went to Toastmasters, we were matching like purple shirt. Blue shirt. Remember that? No, it’s like, dude, do we plan this? That’s funny, dude. That’s funny. So Josh, let’s get to the roots, man. Like kind of where you started.

I mean, one, your name is unique. Oh, everybody kind of in your family’s name is unique. Kind of cool, man. And , in your family has some entrepreneurship blood in them as well, but like, let’s get to the roots, man. Kind of where you started and we’ll work our way up to, , really launching Safari

Josha Safari: training solutions.

So when I was 17 years old, when I first started working, my dad was a manager, which back then was called hp. Oh. And he was a manager and yeah, he with Packard. Yeah. Short free with Packard. And he was on the test engineering team and he got me a job. So [00:04:00] moderate boards back in 2000 . Yeah, because like I was a part of like the co-op training program as a senior on Round Rock High School.

And I graduated in 2000, but like in my senior year. I got to like take off like at 12 o’clock every day and I just went to work and got paid. And so that’s where it started. And it’s like, I wasn’t really in love with engineering. And it’s like, I kind of found it to be kind of too much of an extroverted type of occupation.

And it’s like, it’s not going to allow me to really hone in on my personality and just to, offer, , kind of like my, , natural excitement towards.

L. Scott Ferguson: Sure. No, that’s the thing in squad. The thing is, I mean. Kind of interject here and say, if you’re around Josha, you’re going to be happy.

He’s always smiling. He’s always, even if he’s pissed off, he’s smiling. He, you, you always get a good vibe. So I’m sorry, man. But like your personality is really magnetic.

Josha Safari: Yeah. Yeah. I’ve been told that like my [00:05:00] eyes are magnetic to the like,

L. Scott Ferguson: yeah, yeah, absolutely. So you didn’t want to do the engineering and like, what, what, what came after that?

Josha Safari: Believe it or not. I actually went into a fashion program in Atlanta, Georgia in the year 2000. My mom lives there to even still to this day. And yeah, I moved in with her for a few years thereafter. And it’s like, I went to this school called Boulder college. Which, believe it or not, was actually located in Phipps Plaza, which is like this really high end mall in Atlanta, and it was like in the garage, like, it was like 700 students, and I think I’m really generous when I say 700 students, but.

Yeah, it was like where I got like my fashion marketing sort of pedigree and that’s when I developed my sense of fashion as well. It’s like I love fashion. Yeah. And you’re

L. Scott Ferguson: always rocking like pocket squares and all that jazz, man. Always looking great brother. So yeah, I, I love,

Josha Safari: yeah, I absolutely love fashion dress for

L. Scott Ferguson: [00:06:00] success, man.

Absolutely.

Josha Safari: I change it up. It’s like, I know what the occasion is, what the mood’s going to be. And like, I just know in my head, just instinctively that this is how I need to present myself, , given, , this or that or X, Y situation.

L. Scott Ferguson: Right. And I’m the exact opposite. Like when I speak and I fly somewhere, I only have a carry on and everyone’s like, Oh, you’re going to speak.

I’m like, yeah, because I actually, my agent. , Angie, she has a fashion person that has clothes that she has delivered. She speaks to the event organizer, , stuff like that. It sees the demographic of people, what I need. And then she has my wardrobe sent to my hotel. So when I show up, it’s in there because I don’t have what you have to do like this.

We’ll have to get

Josha Safari: together and yeah, I’ll give you some pointers.

L. Scott Ferguson: All right, so you kind of went through the fashion actually, well, which really there’s so much attention to detail in that, that you really kind of probably pulled that forward into, , what, what you’re kind of [00:07:00] doing now, right?

Josha Safari: Right. Yeah, exactly. So, , just to kind of elaborate a little bit further into my background. Then I like got into like retail and like retail management, like, , in subsequent years. And then I got into the insurance business in 2005 because it was just like, I was just done with school. And I actually, that was my first foray into getting involved into doing taxes, actually, , getting paid for it through H& R Block.

And I did that for four years and Actually, it’s like I have a very analytical side. I have a very rare sort of combination of analytical, but then it’s like I can pull the comedy act when it’s needed and everything. And so I have a lot of different sides to my personality and it all resonates with anybody in any type of personality type.

That’s excellent. I knew that sales. Was actually going to be something that I was going to accelerate it just based on the fact that I’m relatable. And I know how to work with people. I know how to earn their trust and respect and [00:08:00] everything. And it’s like, I’m the right guy. It’s like, I’m going to grab your hand and it’s like, I’m just going to.

, we’re going to move forward and we’re going to solve this issue together, whatever it is. So it doesn’t matter, like, whether I sold insurance or did taxes or whether I did retail or, , sold cars or whatever. I did sell cars in like my mid to late 20s. I mean, it was like a relatively short career because I just got tired of the hours.

I did

L. Scott Ferguson: it for 2 months also. My mentor made me do it. He’s like, you need to go sell cars. I’m like, okay. Oh, but I quit this. He’s like, yes,

Josha Safari: there’s a lot of lessons to be learned in this bro. Oh my gosh. Yeah. It’s just like, approaching people it’s like, and not scaring them off is like really a skill in itself.

And then, and then as the years have gone on, and it’s like, I got deeper into my selling career and then towards the end of it, like in the last few years, I transitioned into this training coaching sort of because it’s just. , I have something more to offer and sometimes when you work for somebody else, it’s like your cap.

I mean, there’s, there’s [00:09:00] only like, so high that you can go and it’s like, if you’re not, if you got passed over the promotion or, , or not going to be the manager, , and it’s just like, I have something much more to offer and I’m not going to allow this, sort of thing to hold me back.

And I’m just like, I’m going to call my own shots. Like, screw this. Yeah.

L. Scott Ferguson: And so when you’re like, give us the kind of people that are companies that you’re, you like to train or you look forward to training or that you’re training right now.

Josha Safari: So a lot of the companies that I like to train are first like companies that don’t hire like any sort of trainer on staff.

Okay. Like. People who do the hiring also do the training. You can’t do both. Well, I mean, let’s be realistic.

L. Scott Ferguson: When HR is also the fricking, performance coach, it’s never works out, dude. It’s

Josha Safari: like you are asking for failure because it’s like, [00:10:00] you can’t put on. a training cap and a hiring cap and, , balancing the books and this and that, and it’s like, it never works.

It’s like, it’s, it’s a very regrettable sort of way to operate. And I

L. Scott Ferguson: just, yeah, dude, because you have the people that are Like if they’re in HR, they deal with all the politics. I mean, all of it. And then you expect them to put on a non biased coaching or consulting hat, right? It’s like training hats.

It’s impossible for you not because the people that you’re coaching are going to remember you saying fucking shit about you, right. , doing the HR part. Right. , it’s like, Oh, this person’s not doing good, but I’ll coach him up. , you’re not going to have the respect. I love it. I love it.

Josha Safari: I especially love it when it’s like the sales manager that just got promoted like two weeks ago. And he’s like, Oh, he’s going to

L. Scott Ferguson: train you. Right. Exactly. I’m like, well, how does this person even qualify? Right. Let me ask you when you go [00:11:00] into like let’s say a cfo or a coo or a head of human resources brings you in to train a company Okay, you’re always going to have , the the the person that brings you and they’re all on board with safari training solutions Right, they’re they’re right.

Right, but there’s always that person. It might be the coo It might be one of them c suite people that are like what the hell is this guy doing here, right? Like how what is your secret sauce maybe to bring him on board and get him on board with your program? Watch me work.

Josha Safari: That’s all I can say about that.

It’s like, look, when your staff is in the room and I’m training them, just watch me work. Yeah. Yeah. That disarms people. Cause it’s like, if you’re inviting and you’re transparent, Scott, like you can overcome anything as far as that’s concerned. I can, , when I was in New York and New Jersey just late last year, actually, it was kind of the same thing.

It’s like I got brought in by the HR manager and he didn’t, he wasn’t really sure who I [00:12:00] was and , what I represented and what I stood for. And it was just like, look, I’m going to be transparent with your employees. It’s like, if I think there’s something that’s not understood or whatever, call me out on it.

I can handle, I can handle a tough New York, New Jersey crowd in South Florida. We got a lot of

L. Scott Ferguson: those personalities, right? Yeah. Mixing bowl. There you go, man. Yeah. And because we’re on that, I 95. Corridor that leads right up in New York and Philly and all the edgy people. It’s like Boston. Yeah, Boston Yeah, we get all that and I love that just watching you right now You went from kind of carefree into like a really serious mode and what I get out of that is that you care Right and that when you say watch me work, you’re not like dude watch me work, bro You’re like you’re keeping them involved, right?

You’re like saying hey man watch me work and get involved and really keeping them Included because that’s the biggest thing if If, if a trainer, like a rockstar trainer, like yourself comes in people, that person’s [00:13:00] threatened, they’re like, shit, man, am I doing my job bad? But if you’re like, watch me work and be involved, right?

You keep them there and then you get them on your side.

Josha Safari: Yeah, and just to kind of build on that, Scott, like the HR manager that was supposed to do the training for, like, the benefits, , for the team, like, for the union. She was like, she admitted to me that she was scared. What? And she’s like, I’m overwhelmed.

It’s like, I don’t know what to think. It’s like, I don’t know what they’re going to think of me. And I’m like, look, let me just handle it. It’s like, even if it’s like, not within the scope of what we agreed upon, I probably know what the issue is. Love it. It’s like, especially like the insurance part, she was like, not confident in explaining insurance.

And I’m like, well, luckily for you today, , you’re the right, , I’m the right person here that actually knows this

L. Scott Ferguson: stuff. Right. Yeah, man. Allow me to take over this portion and take over. And you’re kind of coaching her as you go along and be like, okay, dude, I’m going to take over. But if you start implementing some of this, , when I’m not actually on site.

, [00:14:00] it’s gonna make the whole transition go really smooth. I love that. So Let’s say you’re you’re kind of working with one of the employees one on one, right? And everybody has their own flavor. Everybody has their own personality. Like what kind of secret sauce do you have that? Maybe helps them find a blind spot that’s really blocking them from really producing

Josha Safari: I would really want to know what the root cause is is, , either for their frustration Okay, or what’s getting in their way and what they’re trying to overcome.

Okay so there’s a lot of different layers to the situation is like is it because it’s just like , maybe you’re not respected amongst your cohorts or your superiors or, , what is your tendencies? Like, do you show up late for work? Do you not show up at all? Sometimes it’s just, , just tell me like what your day to day is.

It’s like when you wake up like between five and seven in the morning, like what makes you tick? Like the, , when you [00:15:00] actually set your first two feet down on the ground. Because that sets the tone for the remainder of the day, , moving forward. Yes. It’s like, did you step on the cat or dog’s tail or something?

L. Scott Ferguson: Did you step on a Lego? I love it. I love that you said that because I don’t. I’m not qualified to coach people you do like from a training purpose, but for removing performance gaps of getting them from here to there, that’s my kind of thing. And that’s the one thing that I find the most success with is their morning routine.

And I’m not going to change it because I’m not a consultant. I’m not going to tell them to change it. I want to find out what it is and then have them change it themselves through my, my question asking, , but I love that you said that the morning routine sets a tone for the day. it can, you can have that, right?

, I mean, it’s, it’s huge. Like what is your morning routine look like, Josha?

Josha Safari: I read about a hundred pages a day of, , pretty much any book or [00:16:00] any sort of online ebook, whatever you want to level you up. Right. And then believe it or not, I play like a game in the morning where it’s like block Sudoku.

It’s like a thinking, it’s a thinking man’s

L. Scott Ferguson: game because it’s like, Yes, I mean you’re 10 years younger than me bro, but you have to do something like me I’m on that Duolingo app for Spanish. It’s like one of the first things I do just to get my brain Going and getting more oxygen to the baby. I still do my cold plunges my Wim Hof breathing my movement and exercises but like Spanish is part of it, man , I, I’m 377 days straight in, , I just started this Vantage before it was reading, , something else.

I love, love that. Josha, like maybe you’re working with maybe the, the human resources and you’re really just working at the start. We’re still kind of in the discovery period, right? Is there any good question that you wish they would ask you, [00:17:00] but

Josha Safari: never do? Yes, a lot of times when we go through, like, some sort of formal interview process, a lot of times they don’t really ask me, like, some of the ways that I would want to motivate, like, their team members, and it’s I, they, they say that like 80 to 90 percent of training programs out there fail to make an everlasting impression.

Yeah, that is ridiculous. First of all, it’s like, and this even includes executive level coaching, , not to mention it’s, it falls in that umbrella. Mm hmm. And like the reason why it’s because you’re not condu , you’re just basically holding like a college 101 course where it’s like you’re just spewing a bunch of information, like a bunch of like acronyms and terms that people don’t really affiliate or associate with.

Right. Yeah. You have to get them interactive with one another. Sure. It’s like that’s the part of training. It’s like HR [00:18:00] doesn’t really bring that up too much a lot of times. And it’s like, You got it’s like the whole goal is a trainer. If you’re a good one, that is. It’s like your whole goal should be whatever group that is that you’re training for a particular amount of time and subject matter.

You got to get them involved. It’s like you got to get them in activities and whatever. And I’m not just talking about this. , , sort of thing that , they, they got to be one on one face to face. Yes. That’s how they remember. It’s, it’s like games don’t really leave a mark. It’s like, it’s forgettable.

It’s like, it’s like an episode of jeopardy. Like who’s going to remember, like what Henry the third did in the

L. Scott Ferguson: 13th century. Yeah. Right. Yeah. And you find something that like big thing is. Like I know tr tony robbins i’ve been blessed to speak with him before and whatnot But like one thing I like about his some of his training also like rod harriston and other people Is that they really change their state?

Right, like their mind like your morning routine [00:19:00] changes your state it gets you primed it gets you going right? And that’s what I kind of do try to do with companies Is really get them to hone into their energy, right? Because if they’re just Like where do where you were on 9 11?

Josha Safari: Yeah, I actually was working a shift at dillard’s and the men’s fragrance department Right.

It was such a weird day Believe it or not. Like I actually bought and financed my first car that very same week. I bought a 1998 red Use

L. Scott Ferguson: chrysler everything you remember man, because your state when I asked that question Your state changed. You went up and back like you, like you changed that state of the people.

And as like, I can see you in the boardroom or teaching, you’re really changing the state because of your excitement, you’re really wanting to get the group fully involved, man. That’s one thing that, , I was, I’m, I’m pulling out of here because you’re so fricking humbled. You’re like, you’re not really [00:20:00] like, like talking.

Cause I know how you work and I know that that’s what you do. You change their state. Because you change anyone’s state, they remember. You can say incantations or motivational shit. All day long, right? But if you don’t have anything affiliate to it that’s changing your state, there’ll never be change because that’s why I asked about 9 11 Because you remember it there was a feeling You remember financing a car like all this feeling came around if you can do that in the sales room, bro It’s over you got

Josha Safari: well, you got to get their buy in too.

That’s another thing. You’ve got to get their buy in How do you do that? You got to make every member of the room feel important and that they matter And they can contribute and whatever they’re contributing is making a difference towards a better organization, a better day. So forth.

L. Scott Ferguson: Yes. Yes. Yeah.

Because if you, I know you’re not coaching the janitor or anything like that, but you’re also not above walking past the janitor and saying hello, , but [00:21:00] like maybe the lowest person in the room, right? Getting them involved, getting their voice heard so they can just feel like, Hey, I feel a part of this company and you’re a master of that in the room.

Cause I, Toastmasters, everyone’s like, Oh, yeah. They look at you like I, I was, I was observe other people in the room, dude. They’re like, Oh, like, what’s Josha saying? What I’m saying? And that’s, that’s impressive, man. You’re just, you’re just being humble. So, but anyways, what do you feel that your strengths are when it comes to really helping people and leveling them up,

Josha Safari: just being able to convince them that they can always improve and getting them in a growth mindset where it’s just like, you have a lot to offer.

You have everything to offer in the world. Find a way to do it. I don’t care how bad you’re struggling financially or within a relationship or what, , the car broke down the other day or whatever. It’s get yourself in a situation where it’s just like. Inject [00:22:00] positivity into your mindset.

L. Scott Ferguson: Inject.

Yes. Inject it, man. That’s awesome. So I’m going to go the other way. What are your weaknesses, man? What do you feel that you need to work on that you’re working on? Like myself, it’s eye contact, right? Like I have good eye contact, but I also , I’m a big dude, me, , I’m six one, I’m two 40.

So I don’t want to feel like I’m intimidating people. Right. So I really, my eye contact, like I have good eye contact, but I want to be softer about it. Right. So I feel more approachable. Like what, what is something that you are really looking to work on every day? They say,

Josha Safari: I read an article on this the other day, and how they say in the job interview, or like the HR person asks, what is your biggest weakness?

And a lot of times the default response is, I’m a perfectionist. Right. That’s the wrong answer every last time. Okay. A more suitable, politically correct answer would fall into the category of, I’m just simply impatient. That’s a [00:23:00] relatable quality.

Bro,

L. Scott Ferguson: that’s transparent.

Josha Safari: Thank you. Yeah, I’m impatient. It’s kind of because I want it now.

I’m not willing to settle or I’m not willing to wait. Yeah.

L. Scott Ferguson: Yeah. You understand there’s a process, but you want to get it done. You want to take that step. No matter what, bro.

Josha Safari: I want to be the, yeah, the next day trading millionaire. It’s like the next crypto. Right.

L. Scott Ferguson: And it’s like, I can see now that you brought that up, I can see it.

What I’m saying? It’s not like in a bad way, but like when we were at Rocco’s Tacos and waiting on a table, you were like, ready to get to a table, what I’m saying? It was like, dude, give me a freaking table. There’s a lot of open tables. Let’s just go. As

Josha Safari: long as I’m not sweating while I’m eating.

L. Scott Ferguson: It’s not, it’s not bad, but thank you for being transparent on that, man. So, Josh, have you seen the movie Back to the Future?

Josha Safari: Gosh, I was like four or five years old.

L. Scott Ferguson: It’s going to be 40 years old next year, right? [00:24:00] Yeah, yeah. So let’s get in that DeLorean with Marty McFly, right? He’s the main character. Let’s get in that DeLorean.

Let’s go back to the, the double deuce, the 22 year old Josha. What would you drop on him as knowledge nuggets, , to maybe not change anything because your life’s been very productive and a lot of fun to live, but maybe to shorten a learning curve or blast through maybe just a little bit quicker.

What would you share with him?

Josha Safari: Wow, moving to Las Vegas at 22 years old was nuts. Because that’s

L. Scott Ferguson: what I did. It’s like, yeah. I remember you selling me that over lunch.

Josha Safari: Yeah. Yeah. I moved to Las Vegas when I was, yeah, , just about to turn 22 years old. That was nuts in itself. And I mean, what I had like 1, 500 and like, and an old Ford Escort that barely even made it through the desert.

L. Scott Ferguson: I love it. What might you teach him, though? What might you tell him? Oh, , just kind

Josha Safari: of About life. Yeah. Yeah, in hindsight? Yeah, exactly. It’s what I would say in terms of being in hindsight is just [00:25:00] Go for it. It’s like, go for it. It’s like, don’t have any reservations. Just go for it. A life lived, , if you fail at something, it’s not the end of the world.

You have more regret over what you don’t try.

L. Scott Ferguson: Boom. Thank you.

Josha Safari: Thank you. You don’t, yeah, it’s like, you don’t grow when you seek

L. Scott Ferguson: comfort. Thank you. That’s it, man. I mean, a seed starts in the frickin dark. Right. Right. A seed starts in the dark and so many things have got to happen from the sunlight to the watering for that seed to do it, but you just still have to do it.

Like you said, do it scared. I mean, dude, we’re born in the dark. What I’m saying? It’s like, dude, midnight. It’s dark out. Is it not? It doesn’t become light till six, seven in the morning, maybe a little later, right? This time of year, but you start your day in the dark, but like you’re saying, do it scared, man, get out there.

And if you don’t know something, get your asking gear. Yeah. Yeah. Yeah. Because there’s people that will answer those questions for you, man. [00:26:00] I freaking love that, Josh. That’s fantastic.

Josha Safari: Oh, but just one little piece. I was just going to say, it’s like, look, there are very uncomfortable moments in training somebody or a group of people.

And it’s like, sometimes these questions are like, it’s like, you never want to discourage people from asking questions again, but it’s like, and of course people preface and say, oh, there’s no such thing as a dumb question. Well, that’s kind of like. Playing niceness. Yeah.

L. Scott Ferguson: Grace and space though, because you’re a stranger to them.

Right? Like you got to say, okay. , ask it, but maybe think about the group of a hundred people. Sure. Sure. Yeah. Or else, Hey, let’s, we can take care of that off stage or, , after I love it. So Josha, how do you want your dash remembered, man? And that little line in between your incarnation date and your expiration date, your life date and death date.

Hope it’s way down the line. But how does Josha want his dash remembered?

Josha Safari: I just want to know that, like, whatever I’m doing today, [00:27:00] what I’ve done in the past and moving forward is a culmination of all my life’s work, and I can just look back at it with a sense of pride and just say, what, wow, I did some, I made some really crazy decisions, and it was more of a, and I operated more on the premise of feeling rather than facts and data and so forth, and It’s part of being human.

We’re not, I mean, it’s like you, you read the news or whatever. It’s very robotic. I mean, a lot of times, like the same issues, politics, money, , like the war and, , Gaza, it’s like all it’s like, it’s the same stuff that just recycled over and over again. But like, just kind of getting back to topic here.

I just. approach each and every day is just adding a little bit of a piece to, , my legacy. And it’s just like, I just want people to remember me as not a good person that really made a difference, made them see things, providing clarity, ,

L. Scott Ferguson: transparency. A hundred percent. [00:28:00] Yeah. No, I love that.

This is exactly what you’re doing. So Josha, what do you think people misunderstand the most about you? Oh,

Josha Safari: it’s funny because like, I can range from the life of the party to being like, in total shutdown mode, analytical, and it’s like, and I’m not uncomfortable with either or, in fact. Okay. Yeah, I’ll give you an example.

When I was in Sydney last year, it’s like we had like a, , like a trainer’s retreat. That’s what they called it. And like, we got together for about a span of about two and a half days, like starting on Friday night, ending on a Sunday. And it was funny because like, I mean, Really, it’s like, I wanted to be the life of the whole crowd being one of two Americans in the entire group.

And then, like, when we went out on Saturday night, it’s like, I actually, it’s like, I wanted to hear all the Aussies talk about their lives and everything. And it’s like, it was interesting, but, like , just being in a foreign country and, like, being in a casino in [00:29:00] Sydney is, like, wow, I really, like, know, like, how our lives are not really that much different, even though we’re in different parts of the world, they sleep different at different times of the day and work at different times of the day than we do.

And it’s like. But our lives are really not any different. Like there are homeowners paying the mortgage, have

L. Scott Ferguson: kids. Right. Yeah. We all just live in just, I mean, the toilet water goes down differently when you flush. Yeah. Count the clogged up bits. Yeah. That’s awesome. So Josha, tell me, what is your definition then of a life well lived?

Josha Safari: Making an everlasting impression and memory for everybody that you can come into contact with as much as humanly possible. I know that’s not possible everywhere. But I kind of approach it kind of as a numbers game. It’s like, if I can make a difference in at least three to five people’s lives each and every day.

That’s ambitious.

L. Scott Ferguson: That’s ambitious. That’s hard. Yeah. It’s hard because it’s funny. I make two New Year’s resolutions every year, , and people like New Year’s resolutions, but I’ve made them every year since 2009 when I lost [00:30:00] everything, when the market crashed and I had to rebuild it is that I say, I make someone smile every single day.

Okay. That’s one of my resolutions. And two, unless I’ve hurt you. Oh, you judge you or disrespected you. I give zero. , what’s about what you think about me. Right. So as long as I’m good, and like you said, kind of really leaving good lasting impression on people, make them smile. That’s a life well lived, right?

I mean, it just is, because you’re giving.

Josha Safari: Yeah, it’s not about what you accumulate, , monetary wise or possessions

L. Scott Ferguson: wise. Don’t get me wrong. I mean, it’s fun. It’s adventure. Yeah. I love it, man.

Time to shine today, podcast, varsity squad. We are back in Josha. You and I have probably talked about a few of these questions in person. Cause , blessed to go to lunch monthly with the end and whatnot. But today, when I asked you the questions, you got five seconds with no explanations and they can all be answered in five seconds.

I promise you, you’re ready to level up. Let’s do it. Let’s do it. [00:31:00] Josha, what is the best leveling up advice you’ve ever received? You gotta

Josha Safari: go for it no matter what.

L. Scott Ferguson: Love it. Share one of your personal habits that contributes to your success. Reading a hundred

Josha Safari: pages a day of whatever. Doesn’t matter what the topic is.

L. Scott Ferguson: Love it. And other than your own website, safaritrainingsolutions. com, what other website do you go to, to really kind of like get a grasp on the day or really just kind of level yourself up?

Josha Safari: An internet resource that I can recommend is entrepedia. co or short for co. And there is a library of over 5, 000 topics.

You can learn to do anything as far as creating a presence on social media. You can also learn how to build a

L. Scott Ferguson: Shopify. But no, I’ll put that in the show notes, brother. I appreciate that. So you see me kind of walking down the street a little bit, [00:32:00] maybe I’m in my doldrums, , you’re like, man, Fergie just doesn’t look right.

What book might you handle, hand me to really help me level up? Kind of book

Josha Safari: what I do. Hmm. Interesting. Let’s, cause I’m a sales guy. It’s like the little red book of selling. Like Jeffrey Gettemore, actually. Oh, really? There’s, yeah, there’s a lot of non sales. That’s a

L. Scott Ferguson: great book, dude. I’ve read it. Yeah,

Josha Safari: there’s a lot of non sales knowledge, , that’s incorporated into that.

L. Scott Ferguson: I love it. So, Josha, what’s your most commonly used emoji when you text? Laughing. Awesome. Nicknames growing up? Oh,

Josha Safari: I was in fifth grade Kenga bear, which is like an obscure one, but that’s what I was referred to as

L. Scott Ferguson: what is, do you have any hidden talents and or superpowers that you have that nobody really knows about until

Josha Safari: I can, I can confer Fahrenheit, the Celsius in my head and miles to kilometers in my head.

That’s awesome.

L. Scott Ferguson: I love it. Just checkers or monopoly. [00:33:00]

Josha Safari: Oh, Monopoly. I paid over 10, 000 games in my life. Wow.

L. Scott Ferguson: That’s awesome, dude. Headline for your life. Go for it. Yeah. Any superstitions you buy into?

Josha Safari: No, I’m not a superstitious person. Awesome. Go to ice cream flavor. Mint chocolate chip and Rocky

L. Scott Ferguson: Road. Love it, man.

So there’s a sandwich called the Tango Bear. Build that sandwich for me, man. What’s on that sandwich? Oh,

Josha Safari: capricola, prosciutto, gouda cheese. And Dijon mustard and mint. Love it.

L. Scott Ferguson: Any favorite charity or organization that you’d like to give your time or money to?

Josha Safari: I would like to do more with Habitat for Humanity seeing that there’s a housing crisis.

L. Scott Ferguson: I love it, man. Thank you for saying that. Last question. You can elaborate on this one a little bit, but what is the best decade of music? 60s, 70s, 80s, or 90s? 90s. 90s. Awesome, dude. Why the

Josha Safari: 90s? I [00:34:00] love the whole, it started with Kurt Cobain and then it’s like it kind of ended with like Limp Bizkit. There’s a lot of range.

L. Scott Ferguson: A lot of range. I mean, I’m an 80s baby, , and it kind of started with the rap and, , I had a disco into rap and big hair, don’t care, but the 90s was fun. Cause I was in the military and , like you said with Nirvana and then Pearl Jam, all those grunge bands, right? But then you had your garage bands like Blink 182, , and Sum 41.

And then you had your Mary J. Blige, Dr. Dre, Eminem. Like, yeah, you’re right. Nineties is a lot of

Josha Safari: fun. I love rock and heavy metal and alternative, but I have a sweet spot for nineties dance Euro trash music.

L. Scott Ferguson: I love it, dude. I love it. So, Josha, how can we

Josha Safari: find your brother? Oh, you can find me. If you wanna email me and make any inquiries, you can find me at Josha@safaritrainingsolutions.com.

I also have the website, www.safaritrainingsolutions.com. And can I recommend a book? Yeah, [00:35:00] man. Sure. So this is for my friend, Judith Wilson in Sydney.

She’s a master trainer. She’s made millions of dollars. And this book that I’m going to recommend is The Secrets to Powerful Presentation. Which I’m going to include a link also as far as, , purchasing this book. But basically the premise is just a few bullet points here. It’s just basically analyzing an audience and tailoring your speech accordingly, depending on the mood of the room and so forth.

And, , having a stage presence, having like, A plan of action. It’s like, she refers to it as like train stations, as far as like every step is like how to plan, , for your event and presentation and whatnot. I just wanted to throw that out there. She’s a dear friend of mine. Yeah. She’s one of the inspirations as to why I decided to transition it to, , sales and training, , and coaching.

L. Scott Ferguson: Do me one last salad, Josha, and leave us with one last knowledge nugget that we can take with us, internalize and take action on.

Josha Safari: Whenever you get into a venture, know [00:36:00] that people are the most. important aspect of doing what you’re doing. Don’t do it just to chase money or it’s like, Oh, I’m going to get into this because there’s, I can charge a lot of money and not, , really care about what I’m doing so much. You, if people don’t know that you care or it’s like, they see that you’re fake all the way through, you won’t go nowhere in any venture whatsoever.

L. Scott Ferguson: I love that, dude. I love it. And squad. Like again, this guy is one of my besties here in South Florida, a really cool guy. I get to have the pleasure of like, , speaking with them and meeting with them and breaking bread with them. But this is a dude that went from, , soldering motherboards, , to a fashion program, to retail, to insurance.

And by doing that, he had so many hats on that he just parlayed in to training high level. Companies, which it really set him up for it. , he has a personality that can relate to all seasons of people whether they’re hot headed or whether they’re chill or whether [00:37:00] they Are somebody that’s scared like Josha can relate to all of them, , he decided to take those skills and move them into sales and He’s a type of person is not talk the shit like he says, Watch me work.

Watch me get on board with me. I promise I’ll keep you included, but just watch me work. Give me that shot, , in, , if you’re going to hire somebody like a rock star like Josha, whoever you hire out there, ask them, , the ways that they were going to motivate the members, the ways that they were going to really get them to buy in Josha reminded us about that.

And again, the goal, Josha always has. He’s Josha always has is, , get the whole group involved. , get the, the person that’s meek that’s sitting in the corner, get the loud mouth to shut up a little bit like everybody in the room, really get them involved in different ways and really continue reminded us to inject positivity.

And everything he wants you to go about life and do it scared, , and if you don’t know [00:38:00] how to do something, then get your asking gear that my good friend Leah Woodford said that to me for you just get your asking your ask. There’s people that are out there that will want to help you. And. Make sure that you have your morning routine and get a solid one.

I know Josh does, I know I do, we shared with each other our morning routines over lunch one time. And that’s why him and I magnetize to each other. It’s because we, , we have that scene when we rise. We’re rising and shining, not rising and whining. Like we’re up there and getting after it. , and he’s going to be remembered as somebody that a culmination of his life, , life’s work He’s going to look back with a sense of pride and knowing that he came from a service And he went more from a place of feelings than facts like he really leans into people.

He listens with his neck I’ve noticed that when i’m talking to him, he doesn’t interrupt He really is leaning in and listening with all his senses watching me and that’s how he is with his clients out there And then josh is comfortable in any situation. I mean, he’s [00:39:00] always dressed for success But he can also go and throw on shorts and a t shirt just go look at his modeling photos i’m saying I mean the guys the guys Always make an everlasting impression and a good memory with people that he meets and I really really Just really respect that.

And , last thing is that people remember how you treated them, , really lean into people and treat them well and don’t chase the dollar. The dollar will find you with the more service that you provide. And that’s what my friend, Josh, it does. He levels up his health. He levels up as well.

He’s humble yet. He’s hungry. He’s earned his varsity squad letter here at time to shine today. Thank you so much for coming on Josh. I absolutely love your guts,

Josha Safari: brother. Thank you.

Josha Safari: Thank you. All right. Take care of Scott.

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