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Speech Transcript (very little editing so not exact)

Unknown Speaker  0:00  

Hey squad This is JD Gershbein. My company is owlish communications and if you really want to up level your learning of LinkedIn, you should be listening to the time to shine today podcast with my pal Scott Ferguson

Unknown Speaker  0:13  

time to shine today podcast varsity squad. This is Scott Ferguson and welcome to Episode 237 with the LinkedIn Yoda the LinkedIn Zen master, the owlish man, the JD Gerstein, really good friend of mine that will help you level up your link in presence. He believes that you know when it comes to branding, that perception is reality. So you have to, for people to really stand out to really be able to build their business. from a place of service. JD gr spine is the place and the person that you want to see. So without further ado, here comes my really good friend in make sure you sit back, relax, and make sure you take mega notes because I have like three pages of notes in this 30 minute interview. So again, let’s welcome JD Gerstein from owlish communications. Let’s level up.

Unknown Speaker  1:10  

Today podcast Firstly, squad This is Scott Ferguson and I have been waiting bated breath, got my boy from Chicago here. My good friend JD Gerstein. He’s a personal brand strategist, business psychologist, speaker, facilitator, media producer and broadcaster. He’s one of the world’s first independent LinkedIn consultants, and is widely regarded as a thought leader in the areas of personal branding, social networking, online communication, applied improv, improvisation and social entrepreneurship. So it’s all about aiming high and brand yourself accordingly and I’m so stoked to bring this in. You’re gonna want to break break out your notebook, sit back and relax. Because here is my really good friend JD Gersh, fine. And JD please come on, introduce yourself to the time to shine today podcast Farsi squad. But first, what’s your favorite color, and watlow blue eyes that

Unknown Speaker  2:00  

I’m all about the Blue Man. anything important in my life has revolved around blue. I love it. I’m wearing easily. It’s very easy on my rods and cones. I love

Unknown Speaker  2:09  

it’s in your color wheel you handsome devil. I love it. So let’s get into a little bit about JD again, it’s we met in March and rescheduling, we finally get together here in July. This will probably be August if you’re listening to right now squad. But let’s get to the origins of JD I know that you were in kind of another world and made a I still call it shift. A lot of people call it pivot. But I call it maybe we’ll call it shift it There you go. Give me shift right over. But let’s get in a little bit of history of JD. You

Unknown Speaker  2:39  

know, for me, I’m kind of in this phase of continuous reinvention. I think I’m reinventing myself on the hour at this point. I there’s nothing like a global pandemic to really drive home the frailty of human life and really illuminate who we are as human beings. And as we’re taping this, we are inching toward a post COVID world, the vaccines are out there. People are getting immunized people have kind of returned to society. Everything’s open again. And now’s the time to really call back on what we’ve went through the past 17 months leading up to our taping here today, where we were, say pre pandemic. And things have changed. Things have changed internally for me, externally in the way that I approached my business. And clearly meeting super people like yourself, which may not have happened,

Unknown Speaker  3:32  

it wouldn’t have happened either side of

Unknown Speaker  3:34  

things I think of and that’s and that’s really where I’d like to kind of maybe go with this is sure what opportunities have happened. And how is my story been kind of reshaped since the pandemic? Yeah,

Unknown Speaker  3:45  

let’s go there. And I think reshaping of it. Yeah, I

Unknown Speaker  3:48  

think everybody’s kind of has that right now. And we’ve come through this period of incredible self assessment. And I’ve been doing the LinkedIn work now since 2006. And what have I learned? Well, I’ve certainly learned a lot about the platform. from a technology standpoint, it’s it’s a disruptive phenomenon that has really reshaped the face of business, sure, and retool the business landscape as it were. But as I’ve overlaid my personality on it, I’ve noticed around the social science that it’s just people, talking to people and people trying to talk to people and people trying to engage in business conversations. And we humans tend to overthink everything Fergie so what I’ve tried to do is really install myself as a thought partner to people who really want to leverage LinkedIn to its fullest potential. And and not get so strategically and tactically burdened by the site. But just kind of put your eyes and soft focus, let things kind of happened and really allow the game to come to you. That’s the essence of my work right now.

Unknown Speaker  4:54  

It I love what you’re doing because your your your squatty takes from you Me and him are cut from the Same cloth of giving giving given to the hurts so good because if you go to his website with from his blogs to even his about page is all about how much he gives. But JD I have to ask you something like when you are talking about going through consistent reinvention is there does that stifle any consistency along the way?

Unknown Speaker  5:17  

I don’t think so. Because I’m, I’m the same guy. I’m under the same personal brand umbrella. I would never do anything that’s off brand I would never recommend my clients I was hoping to go off brand it’s got to feel we use the word coming on here called authenticity. its authenticity is the word right now it’s in bold, and I think we’ve become very snobby audiences and we can spot someone who’s operating out of out of authenticity and and someone who’s an imposter at this point.

Unknown Speaker  5:53  

But you know, you’re right, because you’re put under such a microscope is social, and everything else that’s going on out there and, and I that’s the thing, where I don’t have a huge social presence my all my coaches want me to but I’m like, you know, I built an email list, which my squad knows here, you know, over 115,000 emails, I get like a 27% open. I like building the platform on people that have the that are looking to level up into into meet people like yourself, and then take it to the next level where it just seems like there’s a lot of superficial stuff that’s going on out there. Am I saying it may echoing kind of what you said earlier?

Unknown Speaker  6:29  

You absolutely are. And I think that’s another reason that we became BFF. So quickly, it’s because up level was my word for 20 years, right? And after a miserable 2020, where we were given the best marketing tagline in the history of marketing taglines, I mean, marketing 2020 2020 vision. And I mean, 20 turned out to be a real bust. But at the same time, the blessing within the curse was that we were able to take this step back, everybody was given this incredible bubble of time to reevaluate, recalibrate, and retool. And now we’re coming out into a post pandemic world, ideally stronger, better versions of ourselves better versions of the best version, in other words, and now how can we collaborate? How can co create and how can we build something for the greater good?

Unknown Speaker  7:19  

Love it? So let’s talk then, about that fork in the road moment, if you want to call it that, when you kind of like in 2006 I look back I got my LinkedIn profile in 2006. Right? Like that’s when I didn’t even know just a friend said you need to join this and I’m like, What? You know, it was cool. It was social time. You know, Facebook was barely coming out of it. He was it he was even was out. What was that? That fork in the road moment that said, let’s you’re going to kind of leave the traditional marketing practice and kind of move into the LinkedIn, what was the trigger? Because like I just said, Did I didn’t know what was going on with you must have saw something that everybody else did and what took you down that road?

Unknown Speaker  7:58  

Well, it’s, it’s what Dr. Rob bell would call a hinge moment. And that was my one of my hinge moments. I don’t know I’m just hardwired in that way. Something about LinkedIn appealed to me instantly. I felt this could be fantastic. The first incarnation of my LinkedIn profile, which was crude by today’s standards, I mean, I, I didn’t just populate the page with with content that was elsewhere. I really took the time. And built on this fresh as she did, it was my canvas. And I felt if I could lead people here, and they could learn a few things about me that they couldn’t learn anywhere else out there on the web, that maybe it would lead to better conversations, and people would be preconditioned to learn more about me and motivated to investigate me further. And I haven’t been visionary with all that much in my life for me, but but I was with this. And I made the decision literally the moment I created my LinkedIn account that I was going to show people possibilities here. And I started meeting them at networking events, going into coffee houses, we all had our laptops up and trying to figure this thing out. And I quickly branded as a go to resource in this area. And truthfully, I just rode the wave.

Unknown Speaker  9:17  

I hate this screen. But you are visionary man, you saw something where you could serve people meeting them in coffee houses, going out and giving them your time. It’s not like they’re paying you to meet you’re, like open up the laptops and getting after it in helping people and then the recipient and you were open to that reciprocation. That stuff would come to you and paid events and my other maybe monetary gain or not even monetary, right?

Unknown Speaker  9:41  

Well, nobody really understood, right? Nobody did. It still remains very enigmatic and getting tougher to teach. The site has just become so much more complex. And now there’s a feeding frenzy on it with so many folks realizing the urgency of their content in terms of billing. their brand and insurance clients advancing their careers, etc. So for me back in the day, in retrospect, I hung out the shingle, I didn’t know where it was leading, but I knew that if I gave it my all it would be great. And I have never wavered from who I am. And my guiding principles in moving a consultancy forward that is designed to help people not just use a website, I don’t teach people how to use the website, but I show them where the key values are, how it’s applicable to them, how it aligns with their vision of themselves, and then give them the autonomy to move forward.

Unknown Speaker  10:36  

Love it, you’re you’re doing all of that to JD. So what do you think makes somebody a great brand magnet?

Unknown Speaker  10:45  

You know, it’s interesting personal branding has really stolen the conversation out there. Because now as we’ve been thrust into the virtual world free, everybody’s kind of thinking about their brands, it was one of those terms that just didn’t get a lot of play back, say when I started doing the work. But I’d say the turning point for personal branding, and for people really reconciling their value as brands came around 2011 when LinkedIn just come through its greatest period of growth in their history. And they had crossed the 100 million mark. And when you think about it, 100 million you right? Now it’s upwards of 700 million users. Now, that doesn’t mean that everybody’s active on it, right? But what it does mean is that there are certain people who decided that they weren’t going to just say they wanted to stand out. But they were going to do the steps necessary to stand out. When you see people really working on themselves, and putting themselves out there in a way where they can be taken at face value. And their and what they bring to the table is so clearly messaged, you recognize them as brands, yes. And sadly, not everybody builds a brand. Yeah. And the misnomer is that people in my trade will build the brand for them. I don’t build the brand for anybody. No, I do I work on my own. But there’s so much of what we call personal branding that lies outside our control. So we just have to hope and play on the notion that we will be received well, that people will be open to hearing from us that they will be receptive to looking at our emails, our content, and maybe become brand ambassadors for us and share that content.

Unknown Speaker  12:24  

Off. That’s, that’s fantastic. So what if you’re bringing somebody in to help them brand accordingly? What kind of secret sauce Do you have, if you don’t mind sharing, to help them find their blind spots,

Unknown Speaker  12:42  

I look at what I call the dominant aspect of value. That’s that’s my term. I’ve I’ve peed on it through the years to mark territory, because I really feel that there’s so much that lies beneath the waterline. If you if you look at iceberg theory, which I love, I love to explain branding in terms of the iceberg. And the great writer Ernest Hemingway said that great writing should be done with an economy of words, and that the writer should get his or her message across in the least amount of words possible. So what I try to do is really help my clients, students and audiences simplify their message, gain clarity on what it is they truly do. Now there are a lot of folks who use that language in their practices. But when you’re talking about consolidating and condensing everything you you do, and everything you are for clients in terms of a singular profile. That’s work. And you’ve got to do the deep dredging and really put forth the effort to show folks what it is you truly accomplish. Love it. And unfortunately, most folks can’t and default to an overt sales

Unknown Speaker  13:47  

pitch. Where it’s a lot of Me, me, me, and it’s

Unknown Speaker  13:51  

all me, it’s about how cool they are and nothing about pain. Love that

Unknown Speaker  13:55  

you said that and that we agree on that. So when you’re starting to work with somebody that wants to level up, brand accordingly, do it in a brief way as possible because the fewest words I believe in Ben Franklin said that as well. Yes.

Unknown Speaker  14:08  

Well, I’m working with a lot of folks who have very impressive histories. And I’m sure many folks in your squad feel that they’re very, they have multiple businesses droppable brand extensions, I call it versatility syndrome, where they’re, they want to do so many things, or they cast as wide a net as possible, as opposed to being a specialist. So the key is, is giving each of these important professional elements its own emphasis, and incorporating them into the profile. So I’ve really looked at kind of the art and the science. Sure. LinkedIn profile writing is not something that I just fulfill an order, but really work with someone to chisel out that message. And again, carve out that best mental version of themselves so themselves.

Unknown Speaker  14:55  

Absolutely. So when you’re starting to work with somebody that wants to level up their brand Is there any good question that you wish they would ask you, but never do?

Unknown Speaker  15:05  

I wish that they would ask me, but never do JD in a perfect world, what could happen? Sure. What could happen if I listened to you? What could happen if I go through your process? What could happen if I start doing what you’re asked me to do? Because unfortunately, there’s a jump off slash leave off point where clients have taken the knowledge, they’ve built a few insights and they go out and they default to some of the bad habits that that they write. And I’m here to say that that LinkedIn is a meritocracy folks, slash squad. LinkedIn is a meritocracy. Sure, we get the achievement comes to people who work at it’s, it is hard work. And yes, it does force us to reconcile how we present in the online world, right at the same time, when you understand what works and what doesn’t, you will be in better conversations, you will be in more opportunities to sell yourself, your product, your services, your skill sets your company, and you’ll be able to drive your niche.

Unknown Speaker  16:10  

Yeah, but so then what keeps JT up at night?

Unknown Speaker  16:15  

What keeps me up at night? Yeah, you know, just the some of the problems that are outside of Business at this point. I don’t worry about too much in my practice, I’m in a good place professionally, I truly feel that way for me. But obviously there are people who are not, and I get to help them. I Well, I want to help them you know, I’m the kind of the one guy trying to change the world thing. But but at the same time, I understand that things out there, I can’t control and my gosh, the all of the social injustice out there. And these are the inequities of human life and it weighs on us sure weighs on us all. But I wake up with enthusiasm every morning. And just so glad and delighted to be in a situation I mean people like you,

Unknown Speaker  17:05  

me. So then what do you think people misunderstand the most about JD?

Unknown Speaker  17:11  

What did they misunderstand about me I I’m not sure that they would understand what it is I’m trying to accomplish for them. Obviously, everybody’s in business and everybody is selling you a product or service or a worldview at every turn and imposing their will on the system. And, and I’m really not like that I really am not a hard baller when it comes to sales. I probably have left more business on the table because of that, sure. But I vet my clients very seriously. I want them to know that I operate in their best interests. And that’s what I would want them to know about me. I’m not an order taker, right? Not just I’m not an assembly line. I don’t outsource the outsourcing. They they engage with me they get me and I’m, I’m all in

Unknown Speaker  18:03  

and they get individual attention versus cookie cutter stuff. And I love that love that you brought that up. So have you seen the movie Back to the Future? I certainly have. Okay, we’re gonna go the opposite way. We’re going we don’t need roads in five years. Forward. Where do you see JT

Unknown Speaker  18:23  

I’m doing live shows. Okay, I’m doing live shows that are live streamed and taped in front of a live audience. I’m best perceived as a Live Act. And I’ve got my my speaking business has been resurrected in an industry that is slowly but surely coming back. Hmm. And I’m out there just producing media writing books, shaking hands or bumping elbows with just talented people inside people that I can learn from. Yeah, I feel I’m just kind of revving up I’m in Act Three right now just curtains just going up. I’m ready to I’m ready to intermingle with my audience.

Unknown Speaker  19:02  

Yes, it feels so good. Again. I was I’ve been wheels up last three weekends, Austin, Nashville like tonight. I’m going to Hartford Connecticut to speak and it just feels so get up get up there rock the stage and press some flash and meet people again. I can’t even explain so okay, let How do you want your dash? Remember that little line in between your incarnation date and your expiration date? How do you want people to remember your dash on your tombstone?

Unknown Speaker  19:28  

Boy, that’s it. I mean, the epitaph doesn’t have

Unknown Speaker  19:31  

to be the app in the app. There’s a lot of life lives especially with you in that dash between your life date and death date. How do you want that dash remember?

Unknown Speaker  19:40  

Well, you know, it’s interesting because I’ve toyed around with the idea of giving myself that kind of personal epitaph. And there are certain things that come to mind about what I tried to do and in that fine line between the effort I put in and the accomplishment and the output. So I would like to be known as a guy who did his best to stay relevant. age gracefully, yes you do and achieve inner peace.

Unknown Speaker  20:11  

So I’m writing that down because I’m going to live the best to stay redolent gracefully and achieve inner peace

Unknown Speaker  20:18  

yes it’s actually the tagline on my personal website believe I’m a guy doing his best to stay relevant age gracefully and achieve inner peace that’s awesome man. And in between all of those operations help as many folks as I can Yes. have as much fun as possible. Come and squad let’s have fun

Unknown Speaker  20:39  

yes, we do here man we have a blast. You know?

Unknown Speaker  20:44  

It ain’t working.

Unknown Speaker  20:45  

Yeah, dude, we talked about overlapping happiness all the time you know? Because if you’re like oh man, I’m going to visit Fergie in South Florida we’re gonna have a great time for three four days we’re gonna rock stages you know press some flash make a little money in that process go eat some nice South Florida food but guess what? That time ends you’re gonna be going back to Chicago nothing wrong with that but if you find something else within the interim, that’s what we say we overlap our happiness we’re always grateful so everybody that I coach must have a gratitude journal. And it’s I want him to write it out I give them 12 items a day that you’re grateful for figure it out I don’t care if it’s at your right finger can move correctly write it out and they just since my coach made me start doing that in 1999 I have journals that go back to 99 dude so it’s it’s it’s amazing and that’s where I see you hitting those big three you know age gracefully inner peace and staying relevant you’re going to crush it so let’s go back to your 22 year old let’s get back to that Dory with Marty let’s go back to 22 year old JD what kind of knowledge nuggets as we call them your time to shine today? Are you dropping on that j d to maybe help them shorten the learning curve level up and blast through

Unknown Speaker  21:56  

boy that that whole do over question about going back and speaking to your younger self and obviously i would i would impose certain financial lessons on my brother that’s a separate podcast it’s a separate podcast I would say you know one of the words that’s out there is that that I have always loved is open mindedness and I would tell my younger self to be as open minded as possible and I’ve never really been anything but I’ve always welcomed new things that I’ve been exposed to I’m very responsive i’m i’m very analytical I look at things I study them I’m kind of I’m this blend of art and science so I’m always looking for the aesthetic qualities but at the same time, the scientific explanation behind pretty much everything. So I would I would just say keep on that trail because that’s what led me to make the decision to be where I’m at right now. I mean never I never thought of learning a website would be my ticket to see the world right? So I’m I have the gratitude piece there’s no there’s no shortage of gratitude in my life. But the 22 year old JD who is who is out there just playing a mean blues piano going to Chicago Cubs games going to every rock concert I could go to having a blast getting a great suntan in the summer meeting girls that that JD you know it’s kind of given way to a more mature version as you would hope and expect and now i i think what would 60 what would 72 year old JD say to 63 year old JD ah that kind of thing so have it as we tape here I’m I fall back on that introspection and I think of how I was feeling and reacting to things in my younger days and I am the sum total of all the choices I’ve made

Unknown Speaker  23:57  

we all are That’s amazing. So then what’s your that no let’s go this way. Let’s take out any electronics including the phone computer tablet anything like electrical what are three things that JT can’t live without?

Unknown Speaker  24:16  

My piano okay. My family although I should put my family first right? Sure. It’s kind of like the given person can’t live without but in terms of things that kind of keep us on this time continuum because right now you pull electronics out of the equation you know unless you’re out there and you’re living in solitude I we have our books obviously my books and I would say my my appetite for new knowledge. Love it. Whether that coloring books, whether that’s knowledge. I’m a lifelong learner. Yeah,

Unknown Speaker  24:54  

right there with you, man. right there with you. So what is your definition of a life well lived

Unknown Speaker  25:01  

My definition of a life well lived, I would say is the turnout at my funeral.

Unknown Speaker  25:11  

I hear you man, I hear you. I do hear you there. So hey, time to shine today podcast varsity squad. We’re back with my good friend JD Gerstein who wants you to aim high and brand accordingly and JD we’re gonna take you through our leveling up lightning round you and I could talk literally an hour on each one of these questions but you got five seconds with zero explanations you’re ready to level up.

Unknown Speaker  25:32  

I am ready to level this do this alright?

Unknown Speaker  25:36  

What is the best leveling up advice Janie’s ever received?

Unknown Speaker  25:42  

Listen, think act.

Unknown Speaker  25:44  

Love it. share one of your personal habits that contributes to your success. Running, writing love it other than your website, which is owlish communication stack calm and of course, time to shine today.com shameless plug. What website Do you like to go to to level up? LinkedIn? There we go. Got a trick question. Yeah, that’s why I leaned in. Okay, so you see me walking down the street name at Ferguson is doldrums a little bit, man. What book are you handing me?

Unknown Speaker  26:18  

I am handing you anatomy of an illness as perceived by the patient by Norman Cousins.

Unknown Speaker  26:25  

We have to put that in our show. Notes squad. What’s your most commonly used emoji?

Unknown Speaker  26:32  

The little dude with the dark shades

Unknown Speaker  26:35  

of it. Chess or checkers?

Unknown Speaker  26:38  

chess,

Unknown Speaker  26:38  

love it. If you can stay one age for the rest of your life and please Don’t lie to me on this. I’m coming up on 50 and I know what age I’d want to be if you could stay one age physically for the rest of your life. Keep all the knowledge you’ve gained and continue to garner knowledge. What age physically would you stay for the rest of your life?

Unknown Speaker  26:55  

35

Unknown Speaker  26:56  

Thank you for putting the three in there. I say 32 thank you for being honest with that brother. favorite charity and organization like to give your time or money to

Unknown Speaker  27:05  

so many any I have a couple that involve kids.

Unknown Speaker  27:10  

Okay, very cool. Well if you do send them over to us, we’ll put them in our show national

Unknown Speaker  27:14  

kids network special kids network which is founded by my good friend Chad co here in Chicago area.

Unknown Speaker  27:21  

Beautiful. Last question. You could elaborate a little bit on this one but what is the best decade of music 60s 70s 80s or

Unknown Speaker  27:29  

90s 1970s 70s?

Unknown Speaker  27:31  

All right, give me some bands you like

Unknown Speaker  27:33  

Well, I was on the radio station at my high school so you name any band that put out work in the 70s and I’m pretty much on it. But then I would also say I wasn’t I didn’t appreciate music to the extent I do now from the 1960s and before that, and the older I get the more interested I am in the first in the 1970s the bands for me were I mean the Beatles Of course elton john, the Rolling Stones, eagles, anybody from the British Invasion eagles, Doobie Brothers

Unknown Speaker  28:03  

70s rock,

Unknown Speaker  28:04  

anybody in that pocket?

Unknown Speaker  28:05  

Yeah, 70s Rossum. So how can we find you JD?

Unknown Speaker  28:10  

I’m pretty easy. It should surprise absolutely no one that I’m discoverable and detectable on LinkedIn. JD no period. JD Gerstein. I’ve got a couple of websites out there. My company is owlish communications like the owl, owl, English communications. And you put me into the Google search engine and

Unknown Speaker  28:31  

you find you, you’ll get to me. Absolutely. You’ll get to. Are they gonna ask you? What’s that? They could find me through you. Excellent. Absolutely.

Unknown Speaker  28:40  

I will be I will be promoting my appearance on your podcast. Various

Unknown Speaker  28:45  

Yay. I love that. I love it. So did you ever? I’m just curious, did you ever perform at second city?

Unknown Speaker  28:51  

I have a really, I have I have studied improv and sketch comedy aggressively since 2017. Okay, prior to that I did take some classes in the 1980s and I’ve worked with I’ve worked with actually a coach at second city I eventually when I initially went back here to uplevel my stage craft and then fell into some long form improv classes. I’m not auditioning for seconds for Saturday Night Live right right. I writing is a skill and I wanted to uplevel that skill or upskill if I wanted Thursday

Unknown Speaker  29:26  

nights man I mean improv class I’m actually have a you go competition where they have a boxing ring this weekend. Yes. And we’re having funny they just they’re fun. I’m, I’m no longer the weakest link. Because new people are coming I’m getting better. I’m getting trained by some studs here and improv which is just poured over into my personal life into my business world. And like, I know that you can attest to this, how just easier it is to think on your feet in a rational clear manner. You know, and think and respond and not react. Yeah, because you’re thinking about Yes. Yes.

Unknown Speaker  30:04  

Yes. And it gives us the ability to advance conversations right? When we think they’re they’re bottoming out or they’ve hit the wall, right? When you’re present in the moment, and you can use the techniques of applied improvisation, you can continue the conversation and skill in business today. I did a show back in May of 2019. Sold out if I may add, is a business themed show and it was the precursor to a live show that I’m developing, which I hope to take across the globe.

Unknown Speaker  30:37  

Love it, you will, you will JD to me a huge favor and leave us with one last Knowledge Nugget you want us to take with us internalize and take action on?

Unknown Speaker  30:46  

Well, if I may, I’d like to offer my favorite quote from from one of my favorite films, because it applies to pretty much everything in life. Are you ready?

Unknown Speaker  30:55  

Sure.

Unknown Speaker  30:57  

You’re gonna need a bigger boat.

Unknown Speaker  31:00  

jaws. It’s funny. I pull from movies all the time, like I pull from Shawshank Redemption, great, have busy lives and give us a dime. And then there’s a movie that really no one’s heard of, unless you’re a goofball. Like me. It’s called van Wilder. And, you know, it was Ryan Reynolds before he was Ryan Reynolds. And he said in there, he said, don’t take life too seriously, or never make it out alive. And that’s I live by that since 2000. A movie came out in 2000. That’s literally on my wall. If someone asked me a quote, I always say that and then do it for the intention, not the attention. Those are my two that I live by, man.

Unknown Speaker  31:41  

I’ve got one more for you. And that’s a great way for you to go into your outro and that would be from godfather to Michael Corleone who says he’s questioning you know, how he is perceived and how he interacts with the world. And he says one thing he learned from his father the dawn was to think like the people around you think yes, and on that basis, anything’s possible.

Unknown Speaker  32:11  

Love it. It’s true. Vito nailed it on that to love it and squad you just got a free masterclass with my good friend, JD Gersh, fine. He, you want to level up your LinkedIn, then you must let me make a warm introduction to JD um, he’s always he brought up talking people talking to people and that’s what we really miss, you know, and now that we’re starting to get back to we’re overthinking a lot. And if you’re really looking for that thought partner, let me put you in touch with JD you know, keep a lookout for that hinge moment, that moment, that’s going to make a difference that was jadis fork in the road moment where he’s leveling up on LinkedIn and helping others level it up on LinkedIn. So look out for that hinge moment. You know, brand people that become brand magnet magnets they look and do the steps necessary to stand apart from others from a point of service, they’re not doing it for me, me, me, I they’re doing it to help others. And that’s where people will be successful as a brand magnet. And the also dog peed on the dat dominant aspect of value, you know, believes in the iceberg there. iceberg theory where there’s a lot more down below than there is above, you know, and get your message across as brief as possible. Don’t write long, long, long, because people will get lost and because you’re not making especially if you’re not making it about them, they will stop reading it. So keep it brief. You know, he wants to stay relevant age gracefully and achieve inner peace. And he’s well Well, well, on his way to doing it. He’s already doing it. He’s my guy here. And then you know, ask your coach if no matter if you’re looking to get branded, or if you are looking to level up your LinkedIn or whatnot that in a perfect world what could happen if you do if I do what you ask of me, and also squat if you’re going to hire a freakin coach stick to the protocol they’re giving you okay? That’s I cannot stand that. That’s one thing that I do with my three coaches is I stay with their protocol, and I give it 90 days and if it’s not working, then we reassess. But I guarantee you if they’re good, they’re gonna put you in the right direction. You know, you want you to keep your mind open to new ideas. Always be a sponge always move forward. And like my good friend Leah Woodford would say get your asking gear. And if you if you’re really passionate about something you don’t know how to do it. Ask the people you know, you’re going to need a bigger boat and hang out with my boy JD that’s exactly exactly what you’re going to need in Lastly, listen, think and act. Do it in those orders that that order. Don’t overanalyze, make sure you take action and that’s what my good friend JD does. He’s humble yet hungry levels up as healthy levels up as wealth. He’s part of our varsity squad. Now you’ve earned your varsity letter. JD thanks so much for coming on my friend.

Unknown Speaker  35:03  

Well, when I knew it was time to shine I knew it was time to having me forget it’s been a pleasure.

Unknown Speaker  35:08  

You bet brother love your guts. I’ll talk soon. Hey, thanks so much for listening to this episode of time to shine today podcast. Proudly brought to you by southern New Jersey real estate real estate excellence who can be reached at 561-249-7266 and online at www dot Sutter in nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com flash guest. If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcasts. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you have been listening to, it’d be great if you could just give us a five star rating and tell your friends to subscribe while you’re at it. I’m your host Scott Ferguson. And until next time, let’s level up. It’s our time to shine.

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