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Speech Transcript

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L. Scott Ferguson: Hey, time to shine today podcast varsity squad. This is Scott 0 interview with my really good friend, speaker, author, rockstar, Laura Templeton. And she just brought out a new book called stand in your brand. And I’m not going to talk too much about it right now because we go really in depth in our conversation.

And it’s really fun, especially if you have no information or no knowledge on artificial intelligence or AI or chat GPT. It’s also known as. You will by the end of this awesome interview with Laura, because we go deep on the fears of AI, the benefits of AI, how we can use AI to implement small businesses.

Entrepreneurs, intrapreneurs, meaning if you’re at a job and you really want to work your way up, there’s ways that you can really level up your brand within another company. And using AI, again, the name of the book is Stand in Your Brand, Harness the Power of AI for Brand Success, Efficiency, and Client Attraction.

And she delivers with that title within [00:01:00] the book. I was blessed to get a forwarded copy. I blew through it and I was also blessed to be able to write a little blurb for the for her book as well. So without further ado, you’re going to want to break out your notebooks on this. And if you like it, please like and subscribe because my sponsors absolutely love that.

So here comes our really good friend, author, coach, speaker, Laura Templeton. Let’s level up.

Time to shine today podcast Varsity squad. This is Scott Ferguson, and I have an awesome sauce. 2. 0 interview with my really good friend, Laura Templeton, something I’m someone I immensely respect. She, with our last podcast interview we did, it was episode 308 about ditching the pitch and really telling people about yourself in a, in a way that gets them interested.

And with the 32nd success story, and we’ve been kind of really working to get her on here because she just authored a fantastic book, which she allowed me to put a blurb in. So [00:02:00] I’m super, super, super honored to be able to do that miss laura and she is the dynamic force behind 32nd success Post 25 years plus years in brand communication marketing as a sought after speaker and author She champions brand clarity confidence and compassion her forthcoming book which is out right now, which will be in the show notes Don’t go there now But it will be in the show notes, stand in your brand, harness the power of AI for brand success, efficiency, and client attraction, which promises a fresh perspective on leveraging artificial intelligence or AI for transforming their brand experiences.

Laura’s work inspires innovative thinking, inviting individuals to embrace their uniqueness and conquer the world with compelling brand communication. Laura, thank you so much for coming out for 2. 0. Please introduce yourself to the time to sign today’s podcast versus scrub at first. Do you have a secret power or hidden talent that nobody knows about well until now?

I don’t know if

Laura Templeton: nobody knows about it, but I’m actually pretty good. I’m pretty good at shooting archery. [00:03:00] So I love archery. Yeah. Target archery. Yep. I’ve been in the woods a couple of times. I, I love shooting archery. My kids were young and we went to We learned archery together. So yeah. So thanks for asking about my superpower.

L. Scott Ferguson: Yeah. And that’s, that’s amazing. Cause there’s so much that goes into archery. Cause my dad’s like an expert archer. Right. And like he grew up in Alabama killing things and, , moved to Michigan. He’d always take me up. And yeah. And with that, it would like, he’s probably one person that I would stand with an apple on my head and let him shoot it.

He was that good and stuff. So that’s amazing. Like you and Gina Davis, right? Isn’t she expert archer also as well, but no, thank you so much.

Laura Templeton: She actually went to the she went to the Olympics.

L. Scott Ferguson: Yeah. But no, thank you so much for coming on. All serious, Miss Laura and like what you’re doing and getting the information out about AI, cause it can get scary with what’s going on, , out there and the false information that can kind of come through.

And I noticed you covered a lot [00:04:00] of that. In your book with , getting the facts and weaver and talking off mic about emojis and and stuff like that and algorithms But let’s get kind of to the the roots of you really bringing this book to fruition. Where did it start the ideas? And where is that now?

Laura Templeton: And you know, Scott, thank you so much again for having me on. And I, and I love sharing with your audience because I think one of the biggest things is I’m trying to help people get over the fear, right? When AI first came out, a lot of people were like, Oh, I’m not, , that’s, that’s artificial intelligence.

There’s so much to be afraid about. And, and I will be brutally honest with you. I just, I had to decide whether I was going to run from it or embrace it. Because to be honest with you, there have been times in my life where I’ve run from something or just took the, I’m going to wait and see what happens with this attitude and it didn’t work out well.

I was like, I feel like I was left in the dust. So I didn’t want to be left in the dust this time. So I really took some time to dive in, understand what chat was when I started experiencing it, having conversations with the computer and [00:05:00] realizing that I’m a really good prompter.

L. Scott Ferguson: I love

Laura Templeton: it. It’s kind of cool.

Remember people who are good conversationalists get a lot out of chat. Right. So, and you shared some of your prompts with me and I’m looking at it. I’m going, he knows what to do when it comes to writing prompts, but that’s one of the challenges a lot of people have. So I embraced it and I said, I’m going to, I’m really going to embrace it.

I’m going to help other people understand how they can use this to benefit themselves in their. Creation of the communications pieces that they need and the content pieces and even writing courses, right? There’s so many different applications you can use it for even graphics, right? I’ve been playing with Dolly and just reading graphics that are amazing will blow your mind when you really know how to communicate with it.

And that’s the biggest challenge. A lot of people, one of the questions that I get a lot of times, it’s about the ethics around it. So we’ve gone, , we even covered that that’s covered in the book. Stand in your brand is really about helping people to embrace it. [00:06:00] One other benefit that I absolutely love about using it.

We’re teaching people is much of your time. You get back. That being said, I’m going to be 60 this year. So if this 60 year old grandmother can embrace chat, GPT, anybody can benefit from using this. I’m telling you. Right.

L. Scott Ferguson: Sorry. Like you, like I got to throw it out. I know you probably hear it all the time, but 60, there’s no way like my Susan will be 60 next month, , and it’s like, neither one of you guys look.

Anywhere near it, , I’m like that we’re doing something right with our life with that stuff, right? So that that’s that’s amazing. And so what’s crazy about like Ai is like people are so afraid of it because they watch these terminator movies, right? And they oh my gosh, but the thing is is you and I are not that far apart in age Okay, and we were probably in a classroom one day ready to take a math test Our teachers told us to put what away?

Our calculators are nothing more than [00:07:00] AI. Sorry. It’s AI. You plug it in, it spits out an answer. Right? There’s so much AI that’s going along. So, what are you doing then outside of what you wrote in your book? Maybe something you can verbalize that really get people past the fears of embracing AI.

Laura Templeton: A couple of workshops that I do, and I love helping people understand.

So one that I do for coaches and consultants, where we kind of break it down, understand number one, the biggest piece that people don’t even know is available to them is how to write your custom instructions. So you’re not constantly having to tell cat who you are, what your voice is, what you, how you like to write.

, if you want it long, if you want it short, if you want it in the first person, third person, and what are your topics, right? So custom instructions is something I love teaching people how to write, even then it’s putting in the right information. So helping people understand that. So I have a couple of workshops that I do with coaches and consultants and I run them periodically.

I have a course that’s out there as well. And that is called a stand in [00:08:00] your brand. It actually came out at the same time as the book. So that’s available as well. And it’s so people can go through it independently, really get a good understanding and have access to the course and the content, , forever.

Right. Once you buy it, it’s yours. So in any updates that I run are in there as well. But that takes you a lot deeper than just What the content, , kind of goes into the ethical pieces and how to use chat and how to use AI and all the other different AI resources that really can help you. Expand your mind around how to use this tool when it truly is a tool like when we think about it.

It’s almost like having a V. A. In your back pocket because when you have a good V. A. And you can communicate well with that V. A. What you need and they’re able to get you what you need in a timely manner. Let’s face it that it makes your life so much easier. [00:09:00] Absolutely.

L. Scott Ferguson: Yeah. And it shortens the learning curve of so many things.

If how to apply it, which you so generously put out in your book, by the way, which is like, Oh, I could, if I didn’t know AI. One, you start off with, okay, this is what we could fear about it, but this is how we can implement it. And then how to actually do it. That’s what I loved about the book is that you’re very much a no pun intended open book on how to get it done.

Now you did mention the word prompt. Okay. Can you explain to the squad out there exactly what a prompt is?

Laura Templeton: So the prompt is actually the way you communicate with your AI. It’s actually going to ask you a question or, , like it wants you to give, feed it information. So giving it a very clear, descriptive idea to work from, right?

So think about having a conversation with a person. Well, I could just say, tell me a little bit about yourself. Right. Yeah. That’s [00:10:00] like. Open it up a can of worms. Right. But if I said, Scott, tell me about your experience the first time you met Donald Trump. Right. Right. That narrows it down. Right. So the more concise you get with that prompt.

Now they call, , AI understands what prompts are, , chat GPT, I think refers to them as conversations. Right, right. Because it wants you to think about having a conversation with a computer. Right. So a lot of times one of the, some of my clients, , have, they get freaked out about talking to a computer.

I said, look, it calls it a conversation. Think about give, give the computer a face. Right. And then one of my, you mentioned the terminators. Somebody is like, okay, is it the good terminator or the bad term?

L. Scott Ferguson: Yeah. I remember the bad term, the good terminator was a bad terminator at one time. Good.

Laura Templeton: Yeah, exactly.

I love

L. Scott Ferguson: it. And what I, the piggyback and what you just said is that you can have conversations with it because I will get mad at chat. Like, I’ll be like, no, I said it to [00:11:00] do it this way. What is your problem? And they’ll be like, I’m really sorry. Then they spit out what I want. Like it literally has did that.

, and I actually have a video that I, like a screencast o matic thing of me doing that and being like, dude, what is your problem? I asked for it this way. Why are you putting spaces in between? Like, when, like, I’ll sometimes have it write my, my not my hashtags, but my tags for YouTube. , find YouTube that are, that’s relevant to this, these show notes.

And it’ll, like, put You a space after the come up to put tags into YouTube It has there’s give me no space and it’s just like and it’s in the I just be like dude What is your problem? Like I could literally say that right and it’s besides that’s how they can be a show me Do you think that? It is now it’s going to be keep leveling up into like it’s a conversation and actually get to know laura Do you feel it?

That’s absolutely right there. Okay, I

Laura Templeton: do I do because the more I interact [00:12:00] with it the more information I get I I share with it and it understands who I am now You also have to understand I use custom instructions very specifically Especially when i’m creating content for myself I will turn the custom instructions off when i’m working on things for my client So that it knows like now I’ve got to feed it, give it a little bit more detail about my client, what we’re looking for, how I want it to respond.

What’s the voice? What’s the tone? Do I want a long response? Do I want a short response? Do I want a. , one set, , like a, , sometimes you ask it for a post for social media and you get like two sentences and I’m like, yeah, can you make them a little bit longer? Right. That’s quite what I was looking for.

Take out all the little emojis.

L. Scott Ferguson: Right. Or, , you said a 30 word or 30 or 300 character posts and they put this book and it’s just like, dude, , I said it, the more specific you can be. The more accurate it will be is what you’re saying, right? The more specific, the more accurate. I love that.

And [00:13:00] so when You decided to put this book out who are the people that you really want to reach with this? But I think there’s there

Laura Templeton: there are a lot of people that will benefit from reading it So you have a lot of people that are small business owners who really need the assistance right to be creative creative Marketers can benefit from reading it.

, people in, even in corporate professionals can, can utilize it to help them create content that they need in their jobs. So there are a lot of people that will benefit from reading

L. Scott Ferguson: this book. Oh, absolutely. Anybody really can if they want it. And the thing is to me, Laura, it’s, it’s fun. What I’m saying?

We’re in our fifties and going to be sixties, , and it’s like, it’s something that I’m like, this is actually fun because it’s actually someone I can tell what to do and they do it. When you said virtual assistant, it’s true, I mean, like, and I even told my client this, I was coaching and we were hitting a rough patch in [00:14:00] our, because I’m a very challenging coach.

Right. And we were hitting a rough patch. And I put in, listen, client is crying. Okay. This is a question I asked her. I need 10 questions now to help me. To reframe this coaching conversation, right? And I and I did put in information. I was typing really right in front of her and chat Saved the coaching session.

It did it really did it spit out what I needed and I told her that that , this is what she’s like. Oh my gosh, we flipped this so good And i’m like, yeah, because she’s a very high powerful woman on the west coast that is just like on point, she has three commas in her net worth and she’s like and I flipped it and I was like, thank the man upstairs for chat right now, because I was gonna, I had that deer in the headlights.

Look, I, I love it. So what other uses do you see people outside of kind of small business owners, creative marketers and stuff like that? What other uses do you see? Not maybe even now, but like foreseen using AI going

Laura Templeton: forward? [00:15:00] Oh, I think there’s so many different benefits, especially in any kind of content creation that you’re doing or from the perspective of evaluation, right?

Because I think there’s an opportunity for us to really look at it from the perspective of, , like, there’s, there are There are rules around, , the, the communities that, that may want to use chat GPT from the purposes of the scientific field, right? Because there’s the education that has to go with it.

So it really needs to evolve. But I think there it’s already being used in many of the industries that we’re not even aware of, especially in the military industrial complex. One of the things that we just found out my husband was reading an article and shared with me that chat GPT actually in their Their agreement, , how you have to like agree to their rules and everything else there.

They actually removed that. It cannot be used for military purposes. They actually removed that because our government, yes, it was in there, but it could not be used. But, [00:16:00] but there’s the whole understanding is that even, , if you’re keeping our military from using it, there are other militaries that are using AI in what they’re doing.

So. What? Let’s help our military. There’s, there’s military application. I think there’s corporate application. There is, there’s a application even in education, right? In, in, there are purposes for it to be used in so many different fields that I have a, my cousin, she’s so funny. My cousin is the head of the English department and one of the major universities in New Jersey, and she was sharing with me that when she has to fire somebody, and she’s really mad at them, she, she puts it into chat and then chat makes her sound not so mean.

L. Scott Ferguson: Oh, wow. Yeah, that’s nice that you can say, I need this written in the tone as if my grandmother was soothing me right and it could, , another thing that you can say listen I need. , I’m speaking and I have to speak in a way that Tony Robbins would speak. Just [00:17:00] throw that out there. And it’ll be like, okay, this is a stuff that he would, it’s beautiful thing, but is it still like, , this more than me, is it still only updated to 2021?

Laura Templeton: No, it actually, I think right now three, five is updated to April of 2023. Oh, and for chat for actually now has access to the internet.

L. Scott Ferguson: Oh, wow. Okay.

Laura Templeton: Gotcha. And then a lot of people ask me, and I know you probably read this in the book, was the difference between 3. 5 and 4, right? And it actually is its intelligence level.

Okay. So when 3. 5 was released, it was at about an IQ of a 60, which is your average human. Okay. Really surprised me because that seems really low, but then when four was released, it was an IQ of one five, five and Einstein was a one 60. Wow. So they’re saying by the time five and six come out, it’s going to have an IQ because it’s constantly learning.

Yeah. It is constantly learning by all the [00:18:00] information people like us are putting into it. It’s learning from what we’re asking it to do. Right. Okay. So when you had asked before about how it will get to know us right and how it will think like us and technically it is when all comes back down to what information you’re feeding to the computer, right?

Yeah. And what you’re going to get back. Right. That prompt is critical and somebody who may not be highly intelligent. They make themselves sound more intelligent by using check, right? But that’s when it comes down to making sure that you are verifying facts. Don’t, , we can’t just take people at their word.

Sometimes

L. Scott Ferguson: we have to do

Laura Templeton: a little bit of background research, right? , it’s just like, we get information, I have, and I’ve, and I’ve proven it because there have been a couple times where I’ve asked it for stats and I got stats that I knew weren’t right. Right. Right, it was like they were a little bit off.

But they were actually, it wasn’t that they weren’t right, it was that they [00:19:00] were old. Right, yeah. And so you have to make sure that when you’re verifying the information that you’re getting, whether it’s ChatGPT or any other AI source that you’re using. Love that. There are multiple, there are multiple ones out there.

So you, I mean, Microsoft has Bing and Bar what’s it, Google has Bard. Yeah. So there are other AI platforms out there that we can go to, to even just check resources. Think about it this way. For years we’ve all been Googling, right. Google is a version of ai,

L. Scott Ferguson: right? Absolutely it

Laura Templeton: is. Sure. And Google uses AI in its background.

Amazon uses ai. Yeah, absolutely. ’cause why? How did Amazon know when you’re looking for something? Oh, if you were interested in this, you might like this too. Yep. Yes. And here’s some other

L. Scott Ferguson: things you might like. Yeah. Retargeting is nothing more than ai. Yes, a hundred percent. Love that you said that that’s that’s what people need to know is that it just because it’s at the forefront since November of [00:20:00] 22, , it’s not like old.

It’s been going on forever. It’s just rolling out for us to be able to take advantage of and use it. So, where do you stand with college professors, , kids writing. AI these not theses, but like some papers and stuff. But what do you think college professors and stuff like that should be doing when it comes to the AI world?

Laura Templeton: I think there again is the whole conversation around ethical use. Right? If they want, if they want the students. to create original content. They are still going to have to check it. Because think about it, when we, you and I were in school, what did we have? We had the library, we had the encyclopedia, and the teachers had to know Where you were getting, you had to, you had to give them what your references were, right?

Your [00:21:00] resources you had to create, you had to, so if they are going to allow you to, , incorporate or even use chat, there’s a way there is obviously ways for them to, to verify they can verify who was it that. Professor at one of the colleges was the Dean at the one college was let go because they found that she plagiarized some of her, her, her thesis.

So there is a way to check it and AI is going to give them the ability to check it. Sure. Think about that. If they don’t want students to use AI, but then they’re going to use AI to verify that the students use AI. Right. So it is. , but I think the thing is, again, it’s the ethical conversation that has to be, if you are using chat GPT, you saw in my book, I give chat a lot of credit for helping me write that book.

L. Scott Ferguson: Absolutely. Yeah. And I love that you did that. You’re an open book about

Laura Templeton: your book. Yeah, that even wrote me a blurb about standing your

L. Scott Ferguson: brand. What’s that? Oh, it wrote me a blurb[00:22:00]

, I have a friend, that is a professor at michigan state, i’ve grown up in michigan ghost parties or whatever, but He’s like listen like when like he actually makes it A conversation and he teaches history, right? He made it a conversation from the start and be like, how can we have chat help this out and teach us better?

He starts it from the start and the kids absolutely loved it because it really kept them from cheating. He challenged them to say, listen, chat’s going to help you, but I want to know about you have to say, but use chat. But verify that you said verify like there’s some things that spit out for me and I’m like , I go on Google, , I’m like wait a minute there’s some difference right here,

Laura Templeton: right But you can tell right you can you can kind of because you were using it in an ethical manner You’re not just taking it for it’s where I tell people all the time.

Remember the 80 20 world rule, right? Yeah, the Pareto rule. That’s where the 20 percent [00:23:00] has is the Pareto rule. You still have to verify 20 percent has to be you 80 percent could be AI but 20 percent has to be you and you have to make sure That it’s all in alignment with who you are

L. Scott Ferguson: who you are exactly because , if you have somebody that someone wrote a Testimony like you did so graciously for me on linkedin and stuff like that but they wrote it and I just looked at them like All they did is took my media page and wrote me a testimonial and I wrote back.

I’m like, hey, so and so This is beautiful. Do you mind writing it and just leaving it off a chat and she was so embarrassed It was like, , but it’s it’s I guess I was like I was kind of like man I’m a good guy and everything but I’m like that ain’t that good from the chat. So but yeah, so where do you see us say?

It’s 2026 2030 like where do you see? AI going on this, on the trajectory that it’s at now, explain the IQ thing, Laura, and all that stuff, but what do you see it like really going to, [00:24:00]

Laura Templeton: I think there’s going to be a level of people that still are a little bit nervous about the direction that it is going especially when it is, it is being used in a lot of our universities and in our, in our manufacturing and things like that.

And in the military, so there’s, but, , so I think there’s, there are, there are. Still going to be a lot of concerns around it. But for the most part, I feel like a lot of people are going to be embracing it. I think a lot of people are going to be enjoying what they’re learning from using it, right?

We can open up our minds and really expand our horizons by being open to what that can help us create. Like how many people do that may have wanted to create a course for years or wanted to write a book for years and just felt like they. They just couldn’t get the words out. And now they have this amazing tool that’s going to help them get their brilliance out into the world that much

L. Scott Ferguson: easier.

Oh, I love that you said that because I mean, even like I’m [00:25:00] blessed to coach some real estate agents, right. And they’re like, I have, I’m like, you have to set yourself apart. Everybody, you live in Florida. I live in Florida. Part of being a Florida resident is having your real estate license, right? I mean, it’s like everybody’s a realtor here, right?

So i’m like, let’s stand out, , I do things That’s why I thrived in the business because I was always finding different things that made me stand out And so one of my clients said, okay, i’m gonna write a book about for sale by owners And i’m like through ai and he did it and now he hands them out to the for sale by owners and It was a heck of a business card, , it’s not just a business card This is a book right that He goes to a drop shipping company and cost him like 75 cents book after the The setup was done and he’s just like dude i’m doing an open house on saturday and they ship them like 10 bucks and he’s able to give them out I mean like the kid became dominant Through it.

It was my idea But it was something that I that you can leverage [00:26:00] And put your name on something. All you have to do is in chat and say, , no plagiarism allowed , you can be super specific but like write it from this point of view and I I love that it is so what like let me ask something like how Do you recommend that small business owners utilize?

Laura Templeton: ,

I think the best advantage for small business owners is to use it is again thinking about it as your as your virtual assistant, right? Really thinking about it as, , what content do I need to be creating? What kind of letters do I need to be creating? Have a conversation with it. If you’re, if you, if you’re stuck, right, ask it for some great idea.

We need something new. We need something fresh. Give me a new idea. Give me 10 ideas, right? Or if they’re creating content and their content just really isn’t, isn’t connecting with their audience. Rewrite this and give it a snappy title, right? Thank you. Sometimes it’s just about the title, the subject line.

Yeah, absolutely. They could use it for their, their weekly newsletter. How [00:27:00] many, how many small business owners don’t even have a newsletter because they don’t have time? Right. It could be written. CHAT GPT can do that for, it can write it for you. And then all you got to do is put it in, yeah, send it out.

L. Scott Ferguson: You can get a virtual assistant, which I pay 18, 000 PHP a month, which is 400 for 40 hours a week in the Philippines. And that’s exactly what I do with my newsletter. Thank you for sharing, Laura. But no, I do, they do, and she just puts it in the format and it gets sent out. It’s like the coaching part’s my words, but there’s other things I like to add that’s, that’s there.

That’s amazing. And. , like one, another way I’m thinking like small business owners could use it is to hire people be like, listen, this is our mission statement. I need to have something written for indeed. com. That’s going to stand out above the rest of the small business owners, right? That it’ll help you like, what do you say?

Jazz it up or dress it up a lot. I love that. So yeah,

Laura Templeton: research is another way you can use it. You can [00:28:00] use a, it’s a great tool for researching who your idle client is. What they need to hear about you, what kind of information they’re looking for, how you can connect where they’d like to hang out. Sure.

Think about your, , so you can research your ideal client. You can research products. You can research what are the hot topics, what’s trending. Yeah. Right. And how can you leverage that to stand out? Right. So some people do all the research, but forget to ask the last beast. So how can I use this?

L. Scott Ferguson: Yes, I’m going to use it. And how can it make me unique from every other say, another thing that I found is work is you can put links from your competitors in there, right. And say, listen, I need to stand out above these people. , and what can I do? Give me some ideas. Right? And it’s like, oh, well, they’re not doing this.

I could, , but I mean, obviously, I’m sure you can agree. We have to do the work, the prompts work, , everything’s the work, right? Okay. And that’s

Laura Templeton: it. You need to know who you are. Right. You need to know what your voice is, what [00:29:00] you stand for, your vision, your values, all matter, your mission statement, right?

If you don’t have a well written mission statement, but what your vision and values are, that can help you write a mission statement. Boom, but it needs to know your vision and values for us, because it’s not going to figure it out

L. Scott Ferguson: for you, right? Right. That’s true. It’s not going to take that part of the human humanity out of it.

And then that’s where it’s a lot of people were afraid of a lot of technology, but humans are still needed across the board, which I’m seeing. So which platform of our AI do you like to use the most?

Laura Templeton: I use chat GPT hands down. When I use the, I actually have the paid version, the chat GPT 4. And it’s interesting because sometimes Chat TPT 4 is almost sometimes acting too smart for me.

I’ll go back to 3 5. Yeah, 3 5. Right. Okay. I go bounce between the two. Right. Because I want to see [00:30:00] what, like, what’s the subtle, there are subtle differences between engaging with one or the other. Yeah. It’s like, for lack

L. Scott Ferguson: of a better term, dumb it down for you. Because like you said, 4 is like super, like, like Einstein y and then if you go to three five it’s kind of like me talking to you, but full of knowledge, right?

So that works. So where can we find the book

Laura Templeton: love? Oh, you can actually get in on my website at 30secondsuccess. com slash books or any of the major book retailers that out there. It is available through Amazon Kindle and paperback.

L. Scott Ferguson: I love it. And like, if you haven’t read also 30 Second Success, it is, was a lot, it’s a lot of fun to read that one as well.

But I am going to do a Two book giveaway the the first person that says lt rocks Roc chaos lt rocks put it in any of our social whether it’s pinterest I don’t care if it’s instagram if you [00:31:00] text it to five six one four four zero three eight three zero We’ll send you out a book and time to shine today’s dime and we’ll get your information for the mail and we’re going to send that out for you And laura, what else what else you got going on my friend?

Laura Templeton: Oh my goodness. Like I said, we’re just excited about getting standing your brand out there. I love that from the business perspective, but from a grandmom’s perspective, we’ve got a new baby I got to go meet. So I’m excited about that. Yeah. Yeah. I’m I’m, I kind of Dial back some of my speaking recently.

My husband and I were both six. I’m diving into doing more, getting more virtual gigs. I think I’m really, I’m really loving, , being in the grandmom zone and virtual speaking has been great. No, this is my third, but this is, , yeah, yeah, yeah. This is my third. The others are, the other two are six and seven.

Okay. And they’re loving their new baby sister. So so. Yeah. Yeah. They’re girls, a boy and a girl. Okay. All right. Granddaughter is seven. And my grandson is six. So [00:32:00] they just absolutely love what my grandson, technically my daughter said he’s like, yeah, not impressed. My granddaughter loves. Loves his, her baby sister, so she’s just

L. Scott Ferguson: brilliant.

She love until she has to babysit every Friday night when she’s 17. . Yeah, right. That was me, my little brother, and one of ’em is eight years and one of ’em is 10 years younger and it was like, oh man, these little things are cool. Then my dad would be like, Hey, me and mom are going out on Friday. I’m like, dude, I have football game to go to.

You’re the built in

Laura Templeton: babysitter, or guess what you don’t eat next week. No,

L. Scott Ferguson: I love this. I love it. And I had just Templeton here who, , she wasn’t sure about the AI phenomenon if she was going to really dive in or run. And thank you. Laura for actually diving in and writing the book Stand Your Brand because what you did is you embraced the benefits and now you’re passing it on to us and [00:33:00] it’s like again a lack of a better term she dumbs it down where people like me can read it and if I didn’t know anything about AI.

I’d be able to implement it. So thank you so much. And if you think you’re too old, this beautiful lady that I’m talking to you right now, she’s going to be 60. I’m 52. And we both embraced it in our time of our life. , it’s AI reminds us that Laura reminded us that AI is, it’s really like having a virtual assistant in your pocket and that you can communicate with you anytime you want.

If you’re worried about costs, it’s really not that much for the value. Can I believe it? I paid 19. 99 a month for unlimited use to my AI. And that, , if you, when you pick up Laura’s book, that you’re going to have, she’s going to show you, she spoke about custom instructions, which are prompts, and she tells you how to write them, how to get started that conversation.

With, , chat or AI or whichever that you use for the artificial intelligence, she gets very, very in depth with that. , it is great for you small business owners, your [00:34:00] entrepreneurs, even if you’re an entrepreneur at a business and you want to really stand out as an entrepreneur, which is the new thing that’s going on.

I love coaching you entrepreneurs out there to really help you climb that ladder. AI will really help you, but also, , whether you’re a business or not, if you’re looking to grow using AI, know your values, know your core values, know what mission you’re working towards, because AI is going to evolve, as Laura said, and it’s going to get to know you.

So, if you start having core values that are not that good, AI might go roll that way with you. So let’s keep the core values, keep it strong. Keep it clean. Keep it going. And that’s what my good friend Laura does. She continues to level up her health. She continues to level up her wealth. She’s stunning.

She’s just absolutely so fun to talk to. And she just earned her second varsity letter here, varsity squad letter here at Time to Shine today. So thank you so much for coming on, Laura. And I cannot wait to rock the stage with you soon.

Laura Templeton: Thank you so much for inviting me on to Time to Shine today. [00:35:00] Scott, it’s been amazing to hang out with you.

I love your team. They’ve been so supportive. Thank you so much.

L. Scott Ferguson: You’re very welcome. Talk soon.

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