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Speech Transcript

0:00  

Hey, this is Mark Casey with released dynamics. And if you’re really wanting to learn how to level up your life, you need to be listening to the time to shine today podcast with my good friend Scott Ferguson time to shine today podcast squad This is Scott Ferguson and welcome to Episode 101. I have my really good friend Mark Canty, he from north of the border up into Matt Canada land, and he came on he is a coach’s coach. So if you’re a coach, and you’re looking to really level up your business, level up your clientele marks your go to guy, he’s gonna remind you to experience every moment be very mindful, being empathetic. Understand that competition in comparison can really kill your business. So without further ado, here is Mark Canty from released dynamics.

1:01  

Hey time to shine today varsity squad it is Scott Ferguson. And we are in kind of coming out here in a lot of parts of the United States is our phase one unleashed during our COVID time and I have a really good friend of mine that’s actually north of the border in the West West west part of Canada, and he is a coach’s coach. So I am very, very excited to share the content with Mark tend to pitch or Mark Canty as he goes in, in business. And it’s just we had some technical difficulties last week. So this should have been rolled out to you way before But Mark is so nice and so understanding in so patience, and it’s just fantastic to have this conversation with Mark. Mark helps coaches and consultants reconnect with their unique competencies and understand exactly who they are best suited to serve. And what that ideal client really wants, he then helps to create the perfect marketing system to deliver on that promise over and over again, Mark’s philosophy for business success is quite simple. be crystal clear on what you want, and what you uniquely offer, then ask the people you want to work with what they want, and give it to them. So it’s like he builds raving fans out of coaches that are trying to build their own raving fans. So here without further ado is Mark Kathy, Mark, please come on and introduce yourself to the time to shine today varsity squad, but first, what emoji Do you use the most? Oh, Scott, that’s a good one. Um, you know, I love it because that’s a great question because I I’m always checking in to how it changes from day to day in the mood that I’m in. But I would probably say the laughing one With tiers one is this sideways up and down. The up and down. sideways. Yeah, I think that’s the one I love to to use the most. So maybe Marco is a little bit about how I view the world. Yes, absolutely. And what’s your favorite color? I know it’s weird but there’s a reason. No, not at all. It’s it’s blue. It’s blue. It would be dark blue, dark blue.

3:23  

Why is that?

3:25  

ah you know what I it’s always resonated with me. I think a big part of it is because I grew up on the water and I often say that obviously we all have water in our blood. But that man if I’m if I can’t smell the water if I’m not within distance of the water where I can see it and touch it, I am literally a fish out of water. I can’t you know I love to visit the desert and the heat and but, but when it comes to living and lifestyle, I gotta be on the water. Beautiful and you’re pretty close there where you are in Canada. True. I am right on the inner heart. In Victoria, British Columbia. Oh, fantastic. Yeah. So give us a little origin story about Mark 10th of its kind of where you started and how you’re getting into where you are right now with the release dynamics.

4:14  

Why? You know, that’s a dangerous question with a guy like me. So how much time do we have? Three and a half minutes? I don’t know. Go ahead. Well, I want to ask you this and you’ve been so patient so I get to talk really fast. So first of all, I’m gonna let you off the hook with my last name. I know I dropped that one off you on you earlier but chancy, Kenny Marchand. I wanted to impress mark a little bit so I kind of threw is how it’s pronounced but no Cathy’s awesome. Coach Mackenzie, you got it. You got it. So Canadian, have traveled around and lived in different parts of the world actually. But I was born in the city of Toronto and then my parents, my dad quit a corporate job and decided to escape the city and went into the Marine Corps. So we’re talking boats and water. So that’s where I get it from. So I was raised in a small business environment. Then I went back to the big city did my degree in marketing, ventured decided I wasn’t going to climb the corporate ladder. I went right into business. Matter of fact, I started small businesses from the time I was 17. So I’ve kind of been really an entrepreneur, small business owner my whole life. I’ve really never worked for anybody and collected a paycheck, if you will. Right. So I grew up in the Marine business, and that was one of the biggest life lessons for me early on, in that there was a contraction in the marketplace. spike in gas prices in both the recreational vehicle industry in the marine industry took a huge hit. We lost about 50% of our business, what year was that mark? overnight, that would have been the late 80s. Okay. One of those, one of those recessions that we went through back in back in the day I actually had to shut the business down I and I lost everything. I built it up from what was just a mom and pop shop. I think I shared this with you the first financial statement I looked at, had a $54,000 gross income, right. And within a couple years, I built that up to a million bucks. And then I lost everything. My major supplier went bankrupt. Interest rates, I was paying, Oh, I think I was paying around 14 15% on a million dollars worth of inventory. And it just sucked me dry. And it was a tremendous experience because I was able to what I call close up business down, but stay in tact in terms of my values. So I took care of the people that work for me. I took care of my suppliers and made sure that we wound everything up properly. I ended up without anything at the end of it. But due to that I attracted This was in my 20s my early 20s. I attracted the attention of a training company that I’ve worked With and used out of the states and the president owner became a friend and he sent me a plane ticket and said, you kind of come over and visit with me for a week and tell me how you did this because we’re seeing businesses go bankrupt all over North America. Anyway, you did it in a unique way. So I ended up that was kind of my first venture into consulting. That’s when I started consulting. And I would have been about 25 at the time. So I was quite a young consultant starting out and I ended up moving to Orlando, Florida, traveling through the southeast United States and helping business owners at that time to navigate you know, the the rough waters that they were in both in the Marine and recreational vehicle industries. That expanded as I you know, I was really just thirsty for knowledge and kept working with this company out of the states and got to know a lot of interesting people got to know Dr. Michael O’Connor who Kind of was instrumental in bringing the disc instruments in our business community. So if you know this, so I actually worked with, with Dr. O’Connor and studied directly under him and know him and started to explore more of the psychological elements of what makes business tick. So everything from the psychology of sales to the psychology of management to the dynamics of family businesses and how they work together, and also what goes on in people’s heads when they’re solopreneurs. So you can see are these layers added, added up to my history, I ended up working with a company brought in down in the Republic of Panama. I spent a couple years there. That was back in 2003. And that’s where, at the time I had my marketing consultancy, worked in Panama and everything we did was virtual. And it was all online. And that just convinced me after spending a couple years there when I returned back to North America in 2005. I said that’s it. I’m doing everything online. From now on, this is the way the world is going to shift. And, and that’s when I kind of stepped wholeheartedly in full form into the virtual world. And I’ve been here ever since since 2005. So I’ve been helping businesses. Since then I had a digital marketing agency, I’ve moved over the years that’s become more of a consultancy and coaching. And for the last two years, I’ve been basically focused 100% on coaching and helping other solopreneurs primarily, that’s who I work with is people who, you know, are like yourself, and people who work from their homes typically don’t you know, have an external office space. So all of the not only all of the benefits that come with that, but all of the mind games that come with working on your own?

9:45  

Sure. So what what made you think you wanted to be a coach’s coach or start working with coaches and consultants that coach and consult other people? Well, from from those early days in my 20s, I was working with business owners So it was that that kind of peer to peer work that was going on. So as my businesses over the years developed, I ended up being that person who always worked with like the CEO, the you know, the owner, the President, whatever you want to call them, whatever title they happen to have. So it was a natural for me, I was always coaching through that time, as I worked with people with our weather, I was helping them with their finances and trying to get that house in order their marketing, or whatever, you know, it was it came out of that. And so there’s a real, you know, warm spot in my heart for solopreneurs that are coaches and that are out there trying to serve and help people. I think part of that comes from the the training and all of the experience that I’ve had to in the whole psychological realm is that going deeper, you know, rather than just a mechanical kind of, hey, here’s how to go through the process, that really getting in touch with what I call releasing your full potential. So my company name is released dynamics and that is rude. This concept that we all have a unique story to tell, we all have unique potential that can change our world can change other people’s worlds. And when we release that, when we let that out, that’s when the magic happens. So that that in particular, you know, coaches to me are, are probably vibrating at the highest level of what we can do for others on the planet is that giving that that drawing out and asking questions that support, I think is really, really powerful. Absolutely, absolutely. So what so I got your aha moment kind of answered in there, what what kind of challenges or failures Have you experienced, like give me every listeners here time to shine stay, like to hear about the fails and the overcome of the fail. So give us one of fail that really stands out to you and how you handled that. Well, I got to go back to that first situation where I lost the business and really essentially it For all intents and purposes, it should have been a bankruptcy. But I refused that. Now I know you know, there’s there’s a lot of people that are in situations where they say, you know, it’s the only way out. But I also really empathize with those people who say, I am not going to have that label, I’m not going to take that on, I’m going to dig deep and I’m going to do whatever it takes. And I think I picked up a lot of wisdom from that fight to make sure that I actually was able to navigate and the idea of I think maybe this comes back to the the desire for coaching, is that that sense of I’m willing to not only give it all but give it all up and let go of it all. And and I did, you know, so, I think that that’s a big part of it in terms of having that confidence and I don’t even want to have want to call it confidence at the time but that faith would be a better way to look at the face that you know what I did at once. I can give this all up. I don’t need to hoard. I don’t know To become this person that gets fear driven, I can let it all go and start over. And and I think that’s a huge, huge lesson is, is that ability to, and I think a lot of entrepreneurs a lot of solopreneurs and a lot of coaches who struggle, who maybe have come out of a corporate background or work for other people. That’s that fear that comes up and when you when you let that fear, wrap you up and encompass you, you get stuck, you get in a situation where you lose your innovation and your creativity. So letting go of that and being open to potential and open to what exists out there that’s going to come to you is so so important. So that’s probably that significant event for me. Another one I’d share with you too is is during that experience, I also had a near death experience. I was in a severe motor vehicle accident or a car crash. I was hit head on and I spent five weeks in the intensive care unit on a respirator with crushed most of my body crush tool nervous, was likely not going to walk again. Was couldn’t breathe on my own. And that as well was another kind of significant emotional event for me that that caused me to climb out and say no, I am going to walk and I am I am going to do what needs to get done here to to get my body back in shape and to continue on with life and take on the next challenge. What do you think made answered your question? Oh, absolutely. Absolutely did. What What do you think makes a great coach? I would say probably the, the word that comes to mind for me is empathy.

14:45  

And there’s there’s another word that kind of goes with that and that’s the ability to detach so we don’t want to become a master in a enablers. We don’t want to become sympathetic to Are clients but the idea of being able to empathize In other words, feeling what they’re feeling, but being able to step aside from that, with that understanding and to help them through to move to the next level, allow them maybe to make their own choices while you push the guidance, right? Yes, yes. And also, you know, through that I’m also a bit of a contrarian is I call myself a hybrid coach, I’m a coach and a consultant, because I’m also not into the Saltine. Yeah, all we do is talk and ask questions. I also believe in that when we’re working with people that they deserve to learn from our experience and our wisdom and our trials and tribulations. So I’m a bit of a contrarian there, because a lot of coaches come up with that training where well, you’re not allowed to express an opinion or share any ideas. You’re just supposed to ask questions. I truly don’t believe in that, I think. I think we need to take a holistic approach. So that’s a personal choice of mine. That, drawing out helping people reach their full potential, but also helping them skip helping them, jump to the next level helping them. Hey, that three years of struggle that I went through, if you can learn from that, and avoid all of that, I’m going to give that to you. That’s part of the unique ness that I bring to the table, if you will. No, it’s fantastic. So what is your secret sauce then when you’re starting to work with somebody to help them find their blind spot? The secret sauce that I would say is that people need to realize that competition and comparison are what can kill your innovation and kill your business. Okay, what we need to do is come back to the core of who we are, because it doesn’t matter if we’re all if we’re all in the same niche, if you will, or the same industry. So what what makes our business unique and why We have to offer unique, it’s us. It’s our personal history, it’s our story. So rather than turning yourself into a commodity and comparing yourself to other people let that go and realize that what attracts customers and clients to you, is you, not your model not if you’re disc certified, not if you’re, you know, have some sort of coaching certification or whatever, that’s not what is going to attract. How are you finding that blind spot, though, is the question

17:27  

is by spending time

17:29  

and and getting people in touch with where they came from. So reviewing their personal history, what they really want. I think the biggest problem that I see most coaches and consultants go into is they become externally driven. In other words, they look for an opportunity in the marketplace and they think that they need to adjust themselves to fit into that opportunity. Sure, versus looking within for the opportunity, right and then letting that out. Gotcha. it’s it’s a it’s a reverse of the way most people look at things. So Rich schefren, an old mentor of mine used to call it, the opportunity seeker. The opportunity seeker is always running around looking under rocks, trying to find that big idea that’s going to make them a fortune. Right? And that’s just I call it winning the lottery mentality, right? That, you know that. So basically a lot of success in that are not alone yourself, and basically, kind of move forward, being yourself, and you’re helping them find that blind spot, getting in getting in touch with their personal history asking lots of questions. Yeah, not just listening with your ears, but with your eyes. So their mannerisms and stuff. So yeah, there’s a proactive approach to understanding that you have to design it so that you get what you want. So first, figuring out what you want, and designing the business that’s going to get that for you, right and your own business and then hope that it gets them what they want, and they end up with a lot of conflict. So you’re Going and asking the questions then where, but you’re letting them make their own decisions. That’s what separates you from a lot of different coaches where, you know, I’ve been coached by people that really didn’t work out for me too well, because they’re like, this is the way the truth and the life and this is it. You know, were they the good ones that, you know, like my guy, Sam, you know, he actually would have me dig, and then pull it forward, and then make my own decisions, and he would guide me from there. So that’s a lot of what you do, correct? Yep. Okay, beautiful. Here’s an example of a client that I one of my clients has been with me for a few years. And when she first came to me said, you know, I’ve been working with a coach for a couple years, and I’m just struggling in my business, and he’s got me writing these things down, and I got to commit to a minimum of, you know, 100 cold calls a week and everything else and I’m going well, how do you feel about that? Do you? Is that something you really love to do? Do you love to cold call? No. Have you ever done 100 a week? No. Why don’t we find a different way that works for you to drum that business up right? Yeah, because there isn’t one set way you’ve got to find something that fits into your personality and your strengths. Mm hmm. And then work with that. Love it. So Mark, let’s get in our DeLorean here with Marty McFly and let’s go back to the say the 22 year old Mark Tansy and with the knowledge nuggets you have now what kind of knowledge nuggets Would you be able to drop on that mark? Oh, um, I was I was a pretty aggressive self centered young young man. So I would say like now Okay, like I’m being a workaholic is not the solution. And often you know, the more hours you work is not going to give you the results you need to figure out how to do what you need to do in less time and be more balanced. Right and sounds like you should do it more empathetic to I was very more embedded and I was Chelsea, the relationships that you have And take time to nurture those and be with those. So those would be some of the things that I would say. Yeah. So what what do you think most people misunderstand about mark the most?

21:14  

Oh, boy, you’re really going deep here.

21:18  

You were warned. Yeah, I’m designed today baby are our listeners love this? I would,

21:24  

I would say probably

21:28  

that because of my training and over the years like you, you know, we have the voice, we have the, you know, we know how to project we know how to

21:40  

be confident.

21:42  

But the thing that I think all of us have, myself included is those those fears, those, those challenges, those issues, those self doubts, that we all do as human beings have. So I think you know, we look to a lot of people who are in a leadership physician who or come across as dominant and strong. Well, you know what we all have? A lot of times, yeah, we all have that little boy within us. We all have those those things that still come back to haunt us, perhaps we all have those fears. We all have those moments of self that self doubt. So I think that’s probably a big thing is is that, you know, that ability to understand that we’re all human. And we’re having a human experience here. Yeah. So when you start working with a prospect and possibly seeing if they’re right fit to turn in to a client client for release dynamics. Is there any good question that you wish that they would ask you, but never do? Ah, Scott, that’s another great one. Yeah, I would say that probably the best question that somebody needs to ask and particularly when we’re talking about coaches and consultants is how do I do design this business, and then how do I manage my numbers in terms of knowing ROI? So realizing that, where are the best places to invest? And how much do I need to invest? It amazes me how many people again, have this lottery mentality that come to me and go, Well, I’m not investing anything. I don’t want to invest anything. I will invest once I make some money. So what I often say to them, and they say, Well, why don’t you go first thing before we even talk further? Why don’t you go down to the bank and say, I want you guys to give me interest. Here’s the interest that I want. You put that on everything. And then once all that interest is accumulated, then I’ll put money in your bank account. Love it. And that may seem absolutely true. You list it, but it’s really true. It’s the way it’s the way the vast majority in front of the horse kind of thing and cart before the horse. Yeah, give me give me the you’ve heard the story, the old Earl Nightingale story about the old man sitting in front of the woodstove. freezing to death and he’s got a pile of wood and he’s yelling at the stove. Give me some heat. Yeah, and I’ll give you some wood and yet that’s the way the vast majority of people go about business when they’re small business so here it’s time to shine today we talk about the dash a lot. And so I’m just wondering how you want your dash remembered the that little thing in between your life date and death date? How what’s your epitaph say, what is that dash? How do you want that dash Mark can’t use dash to be remembered. Who oh

24:40  

I don’t know how you spell that.

24:43  

I love it. I love it. I just got that first. It’s funny because I told Mark earlier that I’m I’m on a different camera so I couldn’t really see his without looking like I’m looking way over. So I get it now. I love it. I love it. But I think you yours is going to be a total go giver someone that listens. You know, that’s not ego driven that maybe was on the sugar, but he evolved. And I think that that that’s just great for you, Mark, what is your definition of a life well lived.

25:13  

Ah, I would say

25:18  

experiencing

25:22  

this is probably going to end and I’m going to kind of quote an old mentor of mine, but I’m not going to do it properly. I’m sure I’ve forgotten it, but experiencing the moment in each person in the moment.

25:34  

That’s nice.

25:36  

So experience the moment in each person and most are really be mindful. Yeah, right. I’ve got Mark got a strong man. I’m writing this down straight a moment and the people in the moment. That’s great. Awesome. So we’re gonna, as we wind things down a little bit, we move into our level of lightning round. So you and I could have 1520 minute conversation. On each one of these questions,

26:01  

I’m sure we could.

26:02  

But you got five seconds I want what’s at the top of your head. They’re super easy questions to answer, but just this rip them off You ready?

26:12  

Okay, I’m ready. All right,

26:13  

what’s the best leveling up advice you’ve ever received

26:19  

in invest in yourself,

26:21  

love it. That’s so perfect for what he just told about the cart before the horse That’s beautiful. share one of your personal habits that contributes to your success. Morning health rituals, taking care of the body in the mind. So exercise, nutrition and meditation in the morning. Firstly, started review. And that what you’re reading now or the flavor of the month that everybody else is reading or recommending you read what’s your go to book if someone was to come to you and say Mark what book really hit home with you? Like mine is like Andy Andrews a travelers gift or Victor Frankel’s Man’s Search for purpose. Or men Search for Meaning what what does that book for you. For I’m, I’m an insatiable reader and you might have stumped me there. Some pretty obscure stuff to that, that I’m into. I gotta say, you know, I think I can split that into two. I’ll have that. Sorry. I know that’s a five second round. No, and it says without without always scription what are the two books? Okay.

27:27  

I would say

27:32  

it’s a workbook a booklet called the hidden obstacles to your success. Okay. That was written by Rich schefren. Okay.

27:44  

And

27:47  

on a personal level, am I allowed to look at my library? Sure.

27:51  

He got me.

27:55  

He got it. It’s all good. We’ll go with that. I think you know what? Now on a personal level again, another book would be the E myth by Michael Gerber. Yeah, yeah, right over here. I’ve got that dog eared. So falling apart. I

28:10  

love it.

28:11  

I’m kind of in business mindset right now. So I’m trying to think of personal personal fiction. I mean, taking the time to read fiction. Love it. What’s your favorite charity and organization that you’d like to support?

28:22  

A Habitat for Humanity? Beautiful.

28:25  

The Beatles, Rolling Stones or Beach Boys? Beatles? Love it. What age would you be for the rest of your life? If you could be

28:37  

35

28:39  

b two, actually, I’d say 34. right in that timeframe. Okay, last you kind of answered it with one of my questions. But what is the best decade of music 6070s 80s or 90s? Oh, I gotta say the, I think the 70s There you go. Love it. Love it the early 70s Yeah.

29:00  

Love it. So, how can we find your mark?

29:03  

You can find me in a couple of different ways you can if you just want to check out what I’m up to. You can check out release dynamics or le ASE dynamics di and

29:17  

dynamics.

29:18  

Am I gonna all be in the show notes folks? Yeah, so net.net my old company was.com I still have that but know that that’s not really that active anymore. Gotcha. Oh, release dynamics. dotnet is my website. You can reach out to me send me an email mark at release dynamics. COMM is the email I find me on LinkedIn. Mark Canty, ma rk k n. t y. Go love it and love it. Mark, leave us with one last Knowledge Nugget. You want the time to shine to the varsity squad to internalize take with them and take action. Yeah, one nugget would be realized that you can be in different states at different times. And there’s kind of two major states one is the exploratory state, don’t get that confused with being excited. And the other is the inhibitory state. And what the Satori state is all about is being ready. It’s being ready for opportunity, it’s being ready for potential. So when you find yourself slipping into the inhibitory state, that’s when you have fear. That’s when you start to contract. Recognize that all you need to do is pause. And remember a moment in time when you had some level of success or achievement could be something as simple as making a great sandwich. Love it. Get your mind into that space, because that’s what it means to be in the excited Tory state or the ready state. If you’re really yourself a moment to do to, sure. Then you’ll be able to move from there and then ask yourself when you’re in that state, what’s what’s the first thing I need to do, what’s the first step I need to take? Love that love it. So we’re going to pause and remember that moment that really you leveled up before and pull that forward in Mark, it’s been so fantastic. having you on I really picked up some solid nuggets, knowledge nuggets here about being, you know, empathetic but in also being able to detach and really have the your clients make their decisions, but push them and guide them to their decisions and make it their own decision. But with the guidance of you, that’s fantastic. And you’re not mechanical, you’re always going deeper. You’re experienced the moment of the people that are in your moment. So you’re being mindful and not mind full. You’re being mindful of every every situation that you’re in and they you know, if you’re going to go for some time, go for something sometimes people sometimes you just have to give it all up, give it the faith back that faith to the persistence. It doesn’t recognize failure. If you’re looking if you’re a coach, or you’re a consultant or if you’re just a business Owner not just a business if you are a business owner, Mark is a fantastic resource. He’s humble yet he’s hungry, he levels up his healthy level levels up as well. And Mark you’re part of our squad now and thank you so so much for coming on my friend. Hey, thank you I really appreciate the opportunity Scott it’s always always a pleasure to share and and just always a pleasure to connect with you as well. So so my friend thanks again. I know man keeps shining love it. Hey, thanks so much for listening to this episode of time to shine today podcast, proudly brought to you by southern New Jersey real estate real estate excellence who can be reached at 561-249-7266 and online at www dot Sutter in nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today comm slash guest If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcasts There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you’ve been listening to, it’d be great if you could just give us a five star rating until your friends have subscribed while you’re at it. I’m your host, Scott Ferguson. And until next time, let’s level up. It’s our time to shine

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