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Speech Transcript

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L. Scott Ferguson: Time To Shine Today Podcast Varsity Squad This is Scott Ferguson and I am super stoked to bring you my good friend from north of the border Marc Mawhinney Marc is somebody that I immensely respect.

It’s kind of a bucket list interview for me here and We had a fun conversation. It’s about 30 minutes long If you’re a coach consultant realtor business owner anybody really to look to level up your business, please Listen to this, break out your notebooks, because Marc leaves some serious knowledge nuggets and breadcrumbs behind for you to take to really level up your life, your business, your family, and whatnot.

So, again, sit back, relax, break out your notebooks, share it with somebody, if you like what you hear, or at least hit like and subscribe, because it really helps my sponsors and affiliates. So, without further ado, here’s my really good friend, Marc Mawhinney let’s level up.

Time to shine today. Podcast Varsity Squad. This is Scott Ferguson, and I have a bucket list interview right now. Something that I immensely respect in the coaching world. And just as an absolute [00:01:00] stellar human being Marc Mawhinney. He is a lifelong entrepreneur, helps coaches get more clients. Without a lot of paid, if any paid advertising, he achieves this with his coaching programs, his podcast, natural born coaches, which by the way, I’m a top 2 percent podcast.

I’m interviewing a top 1 percent podcast. So again, this is kind of bucket list moment for me. I’ve been wanting to get Marc on for a long time. You guys have to check out his Facebook group, the coaching jungle, and his secret coach club. He’s been a speaker at events like social media, marketing world frequently makes media appearances and contributes for entrepreneur.

com. That’s baller. You can learn more about market. naturalborncoaches. com. But don’t go there now because he’s going to drop some serious knowledge nuggets, especially if you’re out there, if you are a coach, which I know a lot of you guys listening, thank you so much. Marc going to drop some awesome, awesome info and knowledge nuggets.

And Marc, thank you so much for coming out. Please introduce yourself to the Time to Shine Today podcast, Varsity Squad. But first, what’s your favorite color and

Marc Mawhinney: why? It’s blue, which I see because it might be yours too [00:02:00] from, from the background. I’m a long suffering fan of the Toronto Maple Leafs being Canadian.

And I’m a huge Toronto Blue Jays fan. I’m really a baseball guy. Everyone’s Joe Carter, baby. Yeah. 1993. One of my favorite moments. Yeah. Poor Mitch Williams. Yeah, that’s right. So I’m a big Blue Jays, Maple Leafs fan and stuff like that, and I’m also yeah, not to get political, conservative guy in our party here in Canada.

We’re opposite of you guys in the U. S. Our conservative party, blue is their color, our liberals are red, and of course, in the states, it’s flipped, where the Democrats are blue and the Republicans are blue. I did not know that. I would be, I’m blue in Canada. I guess I’d be red if I were living in the States.

Teachable

L. Scott Ferguson: moment for me right there. That’s awesome. So Marc, that’s your, I listen to your podcast. I really don’t ever miss an episode. And also I know what you do to help coaches level up, but is there, and I know like years ago, this is probably 10 or 11 years ago, we were conversing on Facebook regarding real estate and whatnot, right?

But what, what’s your [00:03:00] roots brother to get to the point now where coaches turned to you really to level them up.

Marc Mawhinney: Yeah, so I mean, the CliffsNotes version, I’ve been in the coaching world since 2014. So I’m coming up to 10 years in March of 24 and my background, yeah, is in real estate. So I spent right out of university in a decade doing the whole thing, selling real estate being a manager, broker, opening my own company.

Everything was hockey stick growth, use a Canadian analogy until it wasn’t everything collapsed, I guess, at , almost 15 years ago. And that’s how I got into coaching was I was helped back to my feet by a few coaches and mentors and because I was in a bad spot as anyone going through a business closure.

It’s not the most fun thing to do. And, yeah, I’m very grateful. I wouldn’t be talking with you here today had I not gone through that and I’m very grateful that I connected with coaches got to see a front guy have a front row seat to what coaching could do. And yeah, we’re decade of in the coaching world.

I’m loving it.

L. Scott Ferguson: You’re killing it. And what’s what’s great is like when you’re real [00:04:00] estate, , being being a real estate broker since 1999, right? And I still practice, I’m blessed to have a great team here. But like, when you’re in a real estate broker, you’re not only a broker, but you’re like a marriage counselor.

You’re a babysitter for their kids, , while they’re looking at a house, you babysit, entertain their kids. So it’s like parlayed perfectly into coaching, right?

Marc Mawhinney: Yeah. I find that there’s a lot of similarities when I’m. Coaching coaches versus coaching. My agents was in real estate and I will sometimes catch myself saying agents instead of coaches or whatever, but at the end of the day, coaches are really entrepreneurs like real estate agents, I will say, and you have to have boundaries.

You have to respect your time. You have to be able to prequalify people. You have to justify your worth, negotiate all these other things. So surprisingly, there’s a lot of crossover between real estate and coaching. Absolutely.

L. Scott Ferguson: So what then, because you come across thousands of coaches within your business, but what, if you had to break it down, Marc, I’ve always wanted to ask you this.

[00:05:00] What do you feel makes a great coach?

Marc Mawhinney: Well, going back to what I just mentioned, it’s you’re an entrepreneur and recognizing that you’re an entrepreneur, which a lot of coaches struggle with. They think, okay, well, I’ll learn the art of coaching, get certified, slap up a website, and then bang, people rush through.

And I’ve always said that, unfortunately, if I had to put my money on. Wanted to coach is succeeding. Would it be the brilliant marketer that was an average coach or the brilliant coach is a meh marketer? Well, it’s going to go with the marketer the first, because they’re going to actually get people through the door to coach and you can be the best coach in the world, but if you don’t have clients to show what you can do, they’re not going to be in business long.

So. That’s something I work towards every day because so many coaches come from backgrounds where they’ve never sold before, never run a business. Maybe they come from HR, they were a teacher, they were, , something where they didn’t have to sell their I say sell themselves. I don’t mean prostitution, but , real estate, what it’s like.

[00:06:00] If you, if you don’t sell, you don’t eat. And I’m grateful that I had a decade of being. In that kind of commission style. Thank you for saying that. The brokerage. Yeah, because it’s given a lot of skills that have helped now.

L. Scott Ferguson: Coaching like real estate, and you can attest this. We woke up every day unemployed.

We had to find someone to interview us to sell them a house, to rent them a house, to sell their house, right? And the coaches are the same way. And a lot of people got into the real estate business. I’m licensed, right? Because it’s such an easy entry into coaching and real estate. You pass the test.

Coaching, you don’t even have to really pass the test, right? But then they have. They have to hunt and they don’t know how to do that. And that’s why a lot of the attrition rate is probably pretty low. And I’ve heard you say that a couple of times on your show.

Marc Mawhinney: well, here’s something you wouldn’t think of, but I’ve seen it firsthand this week is I’ve had a lot of calls booked this week with cause I’m doing, I’m doing a new training and a lot of people watch it’s a mini automated training.

So a lot of people book the call. Cause that was a call to action. At the end of it, I had two no shows [00:07:00] this week with it, which happens. I mean, that’s like. These are people when I check, cause I’ll always check them out before the call and stuff. You wouldn’t expect it. One of them was in business for decades and I was looking at his background, his LinkedIn, everything else.

And he was a no show yesterday, which is fine. , it’s kind of frustrating, but I feel like if you can’t manage your calendar and show up for calls that you booked with me or with anyone. Then you’re not going to be in business very long and it was the same thing with real estate i’m shocked I didn’t get more speeding tickets because I was racing all over god’s green earth to get to Showings one end of town and driving an hour the other way right there because I was always paranoid Oh my god, if I don’t get there they buy a house from someone else or they a Professionalism that was instilled and that carried over with coaching.

I would say now, I don’t know if the 80 20 rule is applicable, but maybe even close at 80 percent of coaches are wantrepreneurs or just kind of playing around with it, it’s a hobby type thing. And then you have 20 that take it serious, that show up when they’re [00:08:00] supposed to do what they’re supposed to do.

They’re the ones that are going to succeed. There are a lot of them that are just playing at it, unfortunately. It’s

L. Scott Ferguson: like, just like in real estate brokers and stuff, they’re, they’re, they’re one offs and bottom feeders, we like to call them and, and whatnot. So do you coach, do you coach coaches one on one or are you more group, Marc?

Marc Mawhinney: I’ve done both and they have their advantages, , it’s I enjoy one on one, got some great clients. One on one now is it’s not a quantity number for me. Continually increase my fees so much that, , they’re high enough that I’m working with a handful of serious ones. And then I’ve got the group coaching, which is interesting because it’s a different type of energy, right?

When you’ve got four or five, six people on a call and they’re learning from each other and stuff, there’s insights that come from that as well. So, yeah, I do both. I’ve got a membership subscription type office. I do joint ventures with partners. I do a number of things there, but it’s all in the coaching world.

Love

L. Scott Ferguson: it. A lot of the, because you’ve earned the right to charge your fees for your one [00:09:00] on ones, these people are coming in, they do have success behind them. If they probably could not afford you, what do you find maybe in the discovery period with them is their biggest blind spot.

Marc Mawhinney: I find a lot of people discount themselves.

They don’t, they, there’s an imposter syndrome. So for example, they may have been in business for 20, 30 years in another field, but they assume that they’re coming into coaching as a brand new rookie or whatever, and they’re not giving value to the knowledge that’s in their noggin. Right. And I try to tell them, Hey, look, you’ve got 30 years in your head there, like that’s, you’re not just rolling out of bed this morning and a babe in the woods with nothing to offer and there’s something to be said for that.

So I always stress the coaches that you want to bring the experiences and the talents and skills that you build up up to this point. Into your coaching world now. And one of my coaches who was chatting with me, she was, she’s looking at doing a group program of mine has been a doctor for a couple of decades [00:10:00] and and she was asking a similar question, well, , am I the right person for this?

And she’s looking at doing relationship type coaching. I’m like, you’re the perfect person to be doing for it because you’ve had to do that, not as a coach, but you really have done a lot of those same things for years. Anyways, so don’t discount yourself. Blow your own horn, so to speak, no one else will blow it for you, , you can’t die when it comes to that

L. Scott Ferguson: either.

And I love that you said that. I mean, cause it like you’re, you’re a lot of people will tell, but they don’t act like they’ll tell you how much they’re doing. But I think that the more you, if you tell and you take action, that more people will tell your story for you. , you’ve got to get out there and rock that.

So when you’re. Talking to coaches because Maybe we’re still in the discovery period here Marc with when you’re starting to see if You’re the right horse for the course for them, right? Is there any good question that you wish they would ask you but never do?

Marc Mawhinney: What’s your paypal Marc?

How can I pay you? [00:11:00]

L. Scott Ferguson: Dude, that is the best answer because it’s a canned question. I ask coaches all the time And I wanted to get yours. What, how do I pay you? Right. That is freaking awesome. Well,

Marc Mawhinney: I say that kind of, kind of tongue in cheek, but I think there’s some truth to it that you don’t see it now because it’s a secret coach club poster behind me now.

But for a long time, I had a picture of money. Back there. Mm-Hmm. . And it was actually your american hundred dollar bills, not our Canadian. ’cause we have funny money that’s all different colors. , we have Toonies and loonies and Yeah. Mm-Hmm. . It’s not exactly cool looking. America had the be back there, I remember.

Yeah. Yeah. It was all, it was a Benjamin’s. And I did have. As someone say to me, Oh, gee, do you want to have that on there, Marc? Cause , you don’t want to look greedy and all this other stuff. And I had it there and kept it there for a long time for a reason is that I want to stress the coaches that it’s okay to admit that you like money and you want to be paid.

Cause there’s so many people in the coaching world. You’ve seen them all, Scott, that are just full of it. They try to pretend that they don’t care about money. I don’t know. No, I don’t care. Whatever. , I want to [00:12:00] impact , a billion people in the world, but I could care less about money or whatever.

And often it’s the people who say they don’t care about money that are the wolves in sheep’s clothing. So I’m very open with it. Hey, yes, I’m in business. I like. That’d be paid. I like to make a profit and I can’t stay in business if not. And I try to get that over to my clients as well. The coaches I’m working with that they should be comfortable with it too, and not feel weird because how many coaches do ?

Do amazing on discovery calls for the 90 percent of the call. They’re awesome or whatever. But then when it transitions into making the offer, telling how they can work together, it gets all weird and there’s a change there or whatever, and then they lose. The client with it and and I don’t want them to feel like that So I think we should be very open and admit that yeah, we’re a business.

We want to make money,

L. Scott Ferguson: right? And I and I love that and I love that a lot of like what are you a follower of like Chandler and Lipman’s?

Marc Mawhinney: Bit Steve Chandler. Yeah. I’ve had Steve. Steve, well, I’ve had both on my podcast actually, and I’ve joint ventured with Steve Chandler. Yeah. I’ve got the prosperous coach back there in, in my bookshelf [00:13:00] too.

Right.

L. Scott Ferguson: And absolutely. And I, you’re, it just, it feels like I’m talking to Steve again or even Rich Right. With, with how you’re talking about It’s okay. Like Mike. ’cause money obviously gives you choices, , in life and stuff like that, and you can’t make those choices, like you said, without making money.

And, but, and, and it’s okay. That’s ’cause a lot of people that I’ve seen. I was mentored by some really awesome people up in the Michigan area regarding money because I grew up black mentality dad worked on the line at General Motors and the Motor City, , love my dad’s my best friend, but there was never that being okay with money.

It’s like money was evil and kind of this and like I got pulled out of that by some awesome Jewish people, and that’s not a stereotype but they just happen to be Jewish and they really taught me the value of it it’s okay. I love that Marc. I love it, man. So let’s Have you seen the movie back to the future?

Oh, yeah. I love them. All right Yeah, let’s get that delorean with marty mcfly. Let’s go back to the double deuce the 22 year old Marc What kind of [00:14:00] knowledge nuggets might you drop on him? Not so much to change anything Marc because your journey is pretty awesome. You have an awesome child You’re very successful, but maybe to shorten the learning curve and maybe blast through just a little bit quicker

Marc Mawhinney: Yes, that’s pretty close to when I got started in real estate because I was 21, getting started in real estate So early 20s Marc, I think the big thing I would tell him is back then.

I was a real people pleaser being in real estate, , you want to get along with other agents that you’re doing deals with, of course, the clients and the inspectors, appraisers, water testers, everything. And I remember that an agent in my office once in my first few years of business, I’d done quite a few deals.

I got, I worked hard and got my business rolling quite quickly. And he said, Marc, he said, I’ve never heard a bad thing about you, which I took as a compliment at the time. Looking back now, playing Monday morning quarterback, I don’t view it as a positive thing. You might be saying, well, gee, it’s a good thing, isn’t it?

Right. Doing that many deals, that many transactions and stuff, [00:15:00] I should have some people pissed off at me. I should have other agents, oh, he’s a real dink to negotiate with. And, , he had my client ended up paying my buyer 5, 000 more because he was so hard headed with it, , and stuff like that.

It’s not good to… Be too much of a people pleaser in real estate, or I’d even say with coaching now. So that’s what I would probably tell Marc is don’t be afraid to break a few more eggs to make omelets back then. And luckily over the years I changed my thinking with it. And now I have a lot of people who don’t like me.

So that’s good.

L. Scott Ferguson: I get that. I’m boisterous. I’m not.

Marc Mawhinney: Well, your energy. I’m a little bit more laid back. I’m the one with Red Bull here, but I’m like, man, I maybe I need something different. Yeah, I love your energy and stuff, but it’s not really my style or I’m not like a Brendon Burchard. Brendon Burchard is like a hyena on Red Bull bouncing around.

If I showed up like that, people’d say, what the heck, Marc?

L. Scott Ferguson: Right? Yeah, you’re the authentic, right? I mean, I’m the, . I’m the six one, 240 pound guy that will [00:16:00] hug you. Like I’m from the Midwest, , you’re from Canada. It’s what we do. And I’m called the, my nickname when I speak is the boomer. Like I’m, I’m loud.

Right. And it’s, it’s fine with me because I own that. So Marc, how do you want your dash? Remember that little line in between your incarnation date and your expiration date, your life date and death date. Hope it’s way down the road, brother. But how does Marc want his dash remembered?

Marc Mawhinney: Oh, how do I want to be remembered?

I don’t think I’ll have this on my tombstone, but it’s something that I think would be the story with my, with my life, with, with business, everything else, especially over the last 15, 20 years is I haven’t given up, , and I try to impart that on my son. He just turned 15 recently and that It’s cliche, but it doesn’t matter how many times you get knocked down as long as you get up, , fall seven times, get up eight, all that stuff.

And yeah, I just didn’t give up because so many people that they go through a business closure, they lose a job, they declare bankruptcy, they get a divorce or whatever. And then that’s it, , and they think [00:17:00] that it’s final. And I, I’m actually reading a good book at the moment around this whole topic.

It’s called. Black box thinking. So as in black boxes in airplanes, Matthew Syed wrote it. And that whole book is around learning from your failures, not viewing them necessarily as a failure. So if you look at the aviation industry, the reason that it’s so safe and that there’s such a minuscule percentage of accidents is that the aviation industry got really good when there’s a plane crash, retrieving the black box, see what happened, what pilot errors was something to do with the mechanics, whatever, let’s fix it.

So it doesn’t happen again. And then the book compares it to the medical industry, which has not a great record when it comes to misdiagnosis, people dying in surgeries, stuff like that, because doctors are not bashing doctors. I think doctors, nurses, stuff are great, but they’re human, and they’re afraid to admit error, and they’re afraid to learn from their mistakes.

The nurse had noticed a doctor that’s, been at it for 40 years and has this prestigious stuff. They see him making a mistake. They’re not going to… Call him out on it [00:18:00] necessarily. Cause I don’t know. He’s the, , the master here. I’m just the nurse and that’s the wrong way of thinking. So, yeah, that’s a long answer, but I think that’s what I’d say.

He didn’t give up. He kept going. Robin Sharma says, KMF keep moving forward. They keep moving forward.

L. Scott Ferguson: Love it. Like, , you’re gonna slide across home plate bumped and bruised, but knowing that you served a lot of people, man That’s awesome

Marc Mawhinney: So there’s a lot of people that go through life and they don’t get if you don’t get nicked up It means that you just didn’t try to do it Yeah, you just that you played it way too safe.

Are you gonna be happier odds? Are you gonna have a lot of regrets by the time you’re ready to check out?

L. Scott Ferguson: Yeah very very true, so What do you think people then misunderstand the most about

Marc Mawhinney: Marc? Misunderstand? Hopefully not a whole lot. I try to be plain spoken. Pretty transparent. No fluff and no BS.

That’s what I hate about the coaching industry is that it’s so much of it’s boilerplate. You’ve got one hand, , a million boss bitch babes that are [00:19:00] saying all the same thing inside, , I think there’s a factory cloning them out, not to excuse the guys, because then you get the douchepreneurs, , the bro marketers with the private jet pitchers and the fancy cars and, , kind of the Ferrari in the garage or Lamborghini.

And with the bookcase and the garage Tai Lopez types so I just see all that stuff. And it’s just like, oh man, I’m, I was tired of it 10 years ago when I got into this. Now we’re into 2023, 2024. And it’s just, I, I hate that type stuff. And so yeah, I, I try to do things differently and be more.

Myself. I know it’s a cliche to say authentic, just put it out there. Yeah. Someone doesn’t resonate with you. That’s fine. I’m not everyone’s cup of tea. I’ve been doing daily emails now for years and I try to write like I talk in normal life, , and I’ve had subscribers sometimes reply to the email I send out.

One in particular was a little more woo woo. And she said, Marc, I love your emails. , enjoy reading them every day, but you said crap in your email [00:20:00] yesterday. And that doesn’t vibrate with my whatever energy plane, blah, blah, blah. Can you clean it up or whatever? And I just say, Hey, look, , if you want to unsubscribe, no harm, no dealings, but yeah, I’m just, I’m not changing.

Yeah. There’s not boring emails from coaches, from entrepreneurs. I like to keep it interesting. Yeah. I love

L. Scott Ferguson: it. Cause you’re so like, you’ve grown something that you’re passionate about to the point where if you go to chat GPT and you say. Write me a post in the tone of Marc Mawhinney from Natural Born Coaches, you should try it sometime, dude.

It’s actually really cool.

Marc Mawhinney: How is it with Canadian accents? Because when I go to like, yeah, I go to Rev. com and I’ll put something because I do stuff with transcripts, and then I’m spending more time cleaning it up because, it’s really bad for, , I have secret coach clubs, my membership site, and it’ll put secret coach club on what is, is a Canadian accent that bad, but yeah, I’ll have to try that with chat GPT.

Yeah.

L. Scott Ferguson: It’s a lot of five. I [00:21:00] live on AI now and I’m really bought into that. Love it. So then what is. Marc definition of a life well lived.

Marc Mawhinney: Well, this, this could be a definition of success as well. Cause I’ll ask people a lot of times, like, how do you define success? And the best answer I’ve ever read was from Bob Dylan.

And he basically said that success is. It’s getting up in the morning, going to bed at night and doing what you wanted to in between which I thought was a great definition. That could be a life well lived as well. , you’re not worrying about what other people think, doing it to impress other people or because of expectations, life is just so short.

And I’ve really changed you and I were chatting beforehand. I turned 45, the summer pass that just passed. And I like to say it’s middle age. If I’m looking at actual stats and numbers of how North American males, how long they live, it’s actually over there. I’m more there. It’s not, it’s not exactly a middle age.

I’d love to live till 90. But so [00:22:00] I’ve thought a lot about time. Cause like my father passed away this past March too. So death of a parent, you start thinking a lot of that, right? Mortality, you’re in your twenties. You think you’re invincible, you’re gonna live forever. Thirties may cross your mind a little bit more.

You’re in your forties and fifties, you start to value time a lot more as well. So, yeah, that I’d take Bob Dylan’s success definition and apply it to a life well lived as well. Yeah,

L. Scott Ferguson: man. And like you, I, , I do what I love to do in the service of people that love what I do. What I’m saying?

I love what I do. And people notice that. And I like to say I live a life of options and not obligations. That is my definition of success. Period. Well, you’re

Marc Mawhinney: in Florida. Everyone’s happy in Florida. So you can’t not live a good life.

L. Scott Ferguson: Time to shine today. Podcasts, varsity squad. We are back in Marc. You and I are going to meet up eventually when you get down here during the cold months and we’ll talk about some of these [00:23:00] questions, , 10, 15, 20 minutes, maybe over a brain grenade or two, right? But we’re gonna today you got five seconds to answer them with no explanations, none at all.

And they can all be done that way. You’re ready to level up. Cool. Let’s do it. All right, Marc. What is the best leveling up advice you’ve ever received? Keep moving forward. Love it. Share one of your personal habits that contributes to your success. Journaling. Excellent. And other than your website, are there any other website is kind of a go-to website for you to level up?

Marc Mawhinney: I know we said five seconds. Go to Ben Settle’s website. Oh yeah, Ben. Awesome. Awesome. Yeah, there we go. Love it. Yeah, shout out for Ben. Ben Settle.

L. Scott Ferguson: Bono, what’s it called? Bonet? What the hell is it? Lombono? Where’s Silent Lover? Anyway, so you see me walking down the street or maybe at an event, you’re like, man, Fergie looks like he’s in his doldrums a little bit.

What book might you hand me to level

Marc Mawhinney: me up?[00:24:00]

Oh man, so many good ones. A Thick Faced Blackheart by Chin Ning Chiu. Yes, sir.

L. Scott Ferguson: Your most commonly used emoji when you text?

Marc Mawhinney: Oh, I’m not an emoji guy, but I’m a thumbs up. Love it. Nicknames growing up? Marco was one. Yeah.

L. Scott Ferguson: Love it. Chess checkers or Monopoly?

Marc Mawhinney: Chess. Oh, wow. Headline for your life? Keep moving forward.

Love it. The theme of today.

L. Scott Ferguson: Secret hidden talent or superpower that you have that nobody knows about until now?

Marc Mawhinney: Oh I know some magic and card tricks.

L. Scott Ferguson: Very cool. Very cool. Any superstitions?

Marc Mawhinney: No, I’m not a superstitious guy.

L. Scott Ferguson: Go to ice cream flavor?

Marc Mawhinney: Birthday cake. Ah, good

L. Scott Ferguson: stuff. There’s a sandwich called the Marco.

Build that sandwich for me. What’s on it?

Marc Mawhinney: Well, there’s extra crispy bacon,

L. Scott Ferguson: which [00:25:00] I love. Man candy.

Marc Mawhinney: Gotta have it. Yeah, it’s like 80 percent bacon. It’s a BLT, we’ll say, but it’s got like 80 percent bacon. And it’s as dark as your shirt. Love it.

L. Scott Ferguson: Love it. Just bacon?

Marc Mawhinney: A little bit of lettuce and tomato just so it doesn’t look weird. But yeah, it’s primarily it’s a bacon sandwich.

L. Scott Ferguson: Love it, man. So, favorite charity and or organization you like to give your time

Marc Mawhinney: or money to? Yeah, well, the Canadian Cancer Society. Both my parents before my father passed away from something else.

But both my parents beat cancer. So that’s one that hits close to home. Love it, man.

L. Scott Ferguson: And last question, we can elaborate on this one a little bit. What’s the best decade of music? 60s, 70s, 80s, or 90s?

Marc Mawhinney: They all have their pluses other than the most recent decades, I’ll say. So I will say I’m an oldies guy.

I really like like Elvis Buddy Holly, Beach Boys, all that stuff. The Beatles, early stuff before they got all heavy. So that would put, , like 60s, you could say [00:26:00] not a 70s guy. Cause I’m not a, I wouldn’t have been going to, well, Woodstock was late sixties, but , I wouldn’t have been in the whole 70s scene.

Eighties is cheesy, but I was born in the 78. So that was kind of like, Rock 86, that album we built, built the city , and all that other stuff, the nineties. I was in high school and university, so I like a lot of the nineties stuff too. So I’d have to say oldies, like the sixties, but I saw a spot for the nineties just because that’s when I was going from a child to an adult, I guess, was that transition there.

L. Scott Ferguson: No, I appreciate that. I mean, I love all the decades except for the recent stuff. Cause there’s a recent stuff using hooks from all

Marc Mawhinney: the decades. Like, sorry, Taylor Swift. I don’t get the whole thing or whatever. Like, yeah. Okay. It’s let’s write a song about breakups and, , all auto auto tune. All this other stuff.

K pop. I don’t, I hate new music. I’m not into. Yeah. Yeah, I just, it’s not my thing at all. So I, I listened to older stuff, but my phone [00:27:00] has a healthy dose from each decade. Nice. Up until probably the 2000s. And then that’s when it starts after that going down. I don’t have, I have very little after

L. Scott Ferguson: 2010 in there.

Yeah. I’m the same way you listen to, , I respect Pitbull because I got to meet him before the, the, the rapper guy. And he’s got a hell of a story, but like, like three of his songs use hooks from like ahas take on me. If you listen to one of his songs, that’s the hook, , they’re using the hook from stuff from the eighties.

Cause so much happened from the, , the, the invasions from Australia with men at work and you two over in Ireland. To Big Hair Don’t Care, Glam Rock. It was just, I’m an 80s guy if I look at it, but the 60s are awesome. I’m a huge Frankie Valli fan. Huge. I got to meet

Marc Mawhinney: him like six or seven times.

Oh wow, that’s awesome. Yeah, I love Frankie Valli stuff. Yeah, Pitbull, I think I have international love on there and that’s about it. Yeah. I’m not, yeah.

L. Scott Ferguson: So how can we find you,

Marc Mawhinney: Marc? Well, you go [00:28:00] north we’re next to Maine in the province of New Brunswick. No. Best spot’s got naturalborncoaches.

com. And you mentioned the Facebook group. We always love to have great people in there. That’s at thecoachingjungle. com, thecoachingjungle.

L. Scott Ferguson: com. Thecoachingjungle. Yeah, that’s awesome. And then with, you are also giving away a, an issue of the Natural Born Coaches newsletter, correct? Yeah.

Marc Mawhinney: Yeah, well, secret Coach Club is what it called.

I’m Secret Club. Yeah, no problem. So currently at the moment if you go to natural born coaches.com, you’ll see the Opt-in the popup, and it’s the April, 2023 issue of Secret Coach Club. And in it, I outlined three questions that coaches have to answer if they want to be successful. And then I dive into each of those.

So it’ll give people a taste if they’re interested in Secret Coach Club, but they’ll get enough from that issue that they can take and put into action right

L. Scott Ferguson: away. And it, and it’s a very good investment for anybody that’s out there. And for a lucky listener, I, myself it, that, that puts in [00:29:00] let’s see what we can put in here.

We can put it, just put in natural born coaches. I don’t care if it’s Pinterest, you tax it to me. Time to Shine today. We’ll pay for a year subscription to the Secret Coach Club for you. Okay, now you didn’t ask, so put that in there and make sure that, you let us know, and I’ll have that for the lucky listener for for Marc there.

And you’re going to have to be, please be a coach or a consultant or somebody that’s out there really helping people level up. And

Marc Mawhinney: yeah, no, I’m Jason. I appreciate

L. Scott Ferguson: that. You’re welcome. You’re very welcome. And it’s more than a pleasure. So Marc, give me one last solid and leave us with one last knowledge nugget.

We can take with us internalize and take action on.

Marc Mawhinney: Well, I’m reading a new book. It was just released yesterday. It’s around Fox News. Michael Wolff wrote it. So it’s kind of interesting. I’m a fan of Succession. The TV series was great, so that’s what this book, basically the Murdochs are a lot like Succession with with that family.

There’s something in there that Roger Ailes said when they were launching Fox News and he said, it’s not important enough for conservatives to love us. Liberals have to hate us. [00:30:00] Which I thought was really interesting because I think it can apply to life business. If you want to be a successful entrepreneur, if you’re in that mushy middle you’re not going to generate love, hate, the emotions that you need to really, so, so I’m a really big fan.

You have the raving fans and then when you have the trolls, the people coming at you, the raving fans. We have fan haters. Yeah, that’s right. And that’s better. And so many coaches are lurking in the mushy middle there. And, and this doesn’t apply just to, I say, Fox news. You could flip it on the other side and say, MSNBC, CNN, stuff like that.

The half down the other side, hating them too, may not be really good for healthy discourse in society for the media. But I think for the coaching world, you really do need that. And I’ll leave you with one thing because we mentioned saddle earlier. I always remember a story with Ben. He was getting trolled on Twitter by a washed up hip hop artist.

I don’t know if you remember that. Yeah. So he Ben’s now wife is Hispanic and he was, they were caught, he was calling Ben and his wife, a racist or KKK white [00:31:00] supremacist, which didn’t make a lot of sense when you think about it. Ben turned into a sale that weekend and he had the right supremacist sale w r i t e because of course he’s into email copywriting stuff like that and i think he made thirty thousand dollars he had to use this washed up hip hop guy’s name as a promo code or whatever yeah and he made thirty some thousand dollars and then he so he’s like i love it this is great from he took an attack and he turned it into he flipped the script yeah yeah he did and i thought it was it was brilliant with it so that ties into this whole thing that we’ve been talking about Yeah,

L. Scott Ferguson: Roger Ailes, I believe you are the message is a mandatory read for, for people because it shows how he’s, , he’s the one that planted in Reagan when he went to Mondale and said, , that you’ll take your inexperience, , it’s a, I mean, Ailes is a legend.

I mean, he’s got a bad rap. But he is a legend and I’m a big

Marc Mawhinney: believer though. Like a lot of people would say, Oh, well, gee, Roger Ailes is an awful human. Yeah. He did this stuff with [00:32:00] treating employees women, bad stuff. I’m not trying to excuse it. You can still learn from people that you don’t agree with.

So a lot of people hate Trump, but you could take the stuff, some stuff in there and learn from Trump or the flip side. Hillary Clinton, Obama, whatever. I’ve read books from all sides, but nowadays the issue is people will let their politics override their emotions. They get all emotional and they don’t learn from people that they could be learning from, unfortunately.

And I try to keep an open mind that way because you can learn from anyone, whether you like them. Personally or not, there’s lessons to learn.

L. Scott Ferguson: Absolutely. And squad speaking of legends, I just spoke to one here and you just got to, to pick up some just serious, serious knowledge nuggets from my good buddy, Marc here, who, , real estate background really parlayed his skills from real estate right in, into coaching.

And as an entrepreneur, he reminded us that you need to recognize that you aren’t an entrepreneur. , a job is something that you do. A business is something that you grow. [00:33:00] Which I talked to my clients about that quite a bit. And just remember that because 80 percent of coaches out there, maybe even a little bit more, or even entrepreneurs for that matter, or entrepreneurs, that’s a, that’s what, , market said, and don’t discount yourself value, the knowledge in your noggin, that’s what Marc.

I love that. I’m going to steal it, Marc. And I absolutely love it. He wants you to bring your skills from whatever. vocation you have before coaching into your coaching because a lot of it is going to parlay right into it. And as a coach, consultant, therapist, whatnot, you’re there, honestly, to make money.

So it’s okay to let your clients know that what you have is valuable and that they should be compensating you. , you’re going to meet people, , you’ll find that you’re a lot more successful out there squad when you’re breaking eggs to make omelets, people pleasers. Don’t always make it.

You have to have some haters. Don’t go out there looking for it. Be true, authentic to yourself, and the haters will just show up. If Marc reminded us, , fall seven times, get up eight. Because my [00:34:00] guy Marc here is planting trees he’s never going to sit in the shade of. , he does things for the intention, not the attention because Marc not out there.

Look at me. He’s very successful, dude. I kind of know, but he’s not out there saying, look at me, look at me, look at me. You have that black box thinking something goes wrong. You feel like my favorite player of all time, Barry Sanders, he failed 40 gain the extra yard. Use that. They get better. Okay. And that being successful is living a life.

Of options not obligations, getting up and doing what you want when you want how you want And it’s absolutely awesome. If you’re looking to parlay into something like that, work your nine to five To pay your bills work your five to nine to to get your life going. All right squad and I had so much fun here Thank you so much Marc for coming on you level up your healthy level up your wealth You’ve earned your varsity squad letter here time to shine today.

Thank you so much, man Absolutely. Love your guts and I can’t wait to collaborate with you my friend. Yeah.

Marc Mawhinney: Thanks. Thanks for having me scott Appreciate

L. Scott Ferguson: you, brother. [00:35:00] Bye now.

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