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Speech Transcript

Unknown Speaker  0:00  

Hey, this is Brian Czekanski with mindset copy and if you really want to learn how to level up your life, you should be listening to the time to shine today podcast with my friends got Curtis, time to shine today podcast squad Thank you for listening in as we always say here at time to shine today. We don’t want anyone to feel like they have no one. And today I get to bring on a good friend of mine, Brian Sakowski from mindset copy. This guy worked on Wall Street, just making some bank just really wasn’t feeling it. And now he’s one of the top coach to coaches out there. He’s going to tell us about learning to tell your story no matter how big or small it is, how you can really niche in to the people that you want to coach in also practicing improv has really helped Brian level up his life. So without further ado, here is Brian cicada ski from mindset copy

Unknown Speaker  1:10  

Hey, time to shine today varsity podcast squad Scott Ferguson and you are here to get your mind blown with a ton of knowledge nuggets from my friend Brian McCann ski from mindset coffee.com this gentleman is for over a decade there’s a doubt in his voice that ran his life It got so bad that he started avoiding situations of environments where the voice will be the loudest. Over time you realize the huge impact that voice had in holding him back from living his life. What changed for him was learning that he wasn’t alone. He started reading stories in the inherent pockets of others held back by the limiting voices in their heads. It led him to a huge light bulb. Long time reading of helping books hiring a mindset coach which changed everything for him. He left his very lucrative career on wall street that he never really enjoyed anyways, and finally discovered a life he’d always wanted. That path pointed Brian towards a career in direct response copywriting, a field where he could help mindset coaches connect with their dreams, clients online, so they can experience the same breakthroughs that he did. And I know that probably 20% of my listeners out there, my varsity squad are coaches. So listen to the knowledge that Brian’s about to drop on you. So Brian, if you could introduce yourself to the time to shine today podcast squad, but first, what is your favorite color? And why?

Unknown Speaker  2:40  

Yeah, I got to feel like Hey, everybody. Greg, glad to meet you. I think for me, it was always it was always the cover color. Red because I always thought that was kind of my high school football, uniform color. So always go back to kind of those high school football days and kind of just running around and having a lot of fun. So Just kind of resonates in terms of those memories and those experiences. So that’s kind of the connection there with that fella.

Unknown Speaker  3:06  

This isn’t on video, but Brian’s pretty well put together. You can tell he played some ball back in his day if you didn’t see it. So anyways, welcome to show brother tell us let’s go back to this wall street working kind of an origin story that kind of brought your forte and elaborate on the introduction that I just gave you, please.

Unknown Speaker  3:23  

Yeah, absolutely. So I always worked in you know, I think growing up I always had, you know, going back to some of those limiting beliefs. I’m an introvert by nature, and I always kind of viewed that introvert. I always viewed insert being introverted is kind of something that really held me back. So if you’re not out there, you’re not you know, well spoken and you’re not talking a lot. I always viewed that as Okay, I’m, I’m a step behind here. So, when I came out of school, I didn’t really know exactly what I wanted to do, but I knew I kind of had to get over this. I always viewed as being an introvert is something you need to get over. So I went right into kind of the place that would Got to make me the most uncomfortable, which was sales every day getting in front of people talking about different investments, talking about the retirement portfolios. You know, as it went along I, I did pretty well, you know, I got to the point where I was doing really well, you know, got over some of that feeling of being uncomfortable. But the whole time, I kind of knew that it wasn’t the right fit for me, I kind of went into it for the wrong reasons, you know, paid pretty well. And, you know, it kind of improved my skills, but I knew it wasn’t a direct fit for what I was, you know, what I had a passion for what my purpose was, and it just took a long time to kind of find that next step.

Unknown Speaker  4:38  

Gotcha. What was that aha moment that made it happen?

Unknown Speaker  4:43  

I think it was just a series of kind of going probably for about four or five years kind of trying out different ideas, seeing what was out there. And I think for me, it was kind of recognizing that I could use some of those skills skills that I that I used, and I could work with businesses to kind of accelerate their their their sales their progress and a more impactful way and kind of sitting down with them figuring out what their message is finding out what their story is, and making them less of a commodity, making them less, you know, making them more differentiated from all the other competitors that are out there. I think a lot of coaches and businesses feel like they’re a commodity. And I think one of the, you know, one of my main superpowers is kind of bringing forth like, No, actually you you have a story to tell that’s differentiated, you have a unique perspective that the market appreciates, if you’re able to kind of tell it and share it, which, you know, if you’re telling your own story, that’s, I think, in my own respect, it’s tough to tell your own story. It’s actually very easy to tell somebody else’s story so that it makes it really easy to do it from an outside perspective.

Unknown Speaker  5:46  

Isn’t that the truth? But isn’t it funny that when you’re telling somebody else’s story, it’s really your story and almost a sense, it’s like, you’re almost living like I wrote my book, and it was like I was almost living through the character because I wrote a business parable those living Through the character that’s there, and a lot of the coaches, I’m sure, maybe you could agree or disagree, but a lot of them are actually living through other people instead of like projecting themselves.

Unknown Speaker  6:08  

Yes. Yeah, absolutely. I mean, you hear somebody kind of tell their story. And you’re kind of like picking up on like, wow, this really resonates with me, this is something that and for me, I think the one of the aha moments for me was like, I had a mentor that basically said, sit down and think about those stories that you find most uncomfortable to tell, like those stories that you don’t want anybody else to hear. Like, you need to write out those four or five stories. And if you release those to the public, you’re going to find that those are the stories that you get the most engagement from. So think about that moment where you’re the most scared, the most terrified. Think about an embarrassing moment that you had. I actually went through that exercise. It was probably three or four years ago, I went through that exercise posted that stuff on social media, and you wouldn’t believe kind of the response that I got. It was it was people basically from high school, 20 years that I hadn’t talked to in 20 years, right reaching out and saying, you know, I saw your posts and I just wanted to reach out and have conversations It’s crazy how some of that stuff that you’re you don’t want anybody else to to know about or the thoughts thoughts in your head that you’re just like nobody else has these thoughts, right? Yeah, they they completely connect with that and you kind of connect with them at a deeper level.

Unknown Speaker  7:23  

And I can’t wait till you write a book. So I actually was on your Facebook and I think it might be your daughter that you wrote a nice long post about and it’s like man you’re writing actually flows into man being gauged and like, really feeling it, man. That’s awesome. So, Brian, what did your family think about you kind of walking away from a wall street career where you’re getting that paycheck to start this company? Can you share with that if you don’t mind? Yeah, absolutely.

Unknown Speaker  7:48  

They I think they they continue to and I think at the time thought it was crazy kind of like he’s he’s like having, you know, he’s like having a midlife crisis or something. And I’ll finally come back, you know, put together a resume and help finally find his way back to, you know, the regular nine to five, I think I always grew up in a family that, you know, the only path was kind of working in nine to five for, you know, 30 years and then you retire and then you find, you know, you do a lot more traveling and things like that. So it was it was being an entrepreneur within a family where I’ve only had you know, my uncle owns his own company, but outside of that everybody kind of files that, that standard format, so I think definitely operating outside of the norm of what they would expect or you know, how you earn money. So I think it’s, it’s been a you know, it’s been a challenge and I think it’s an opportunity for me just to kind of change that mindset and I’ve kind of had to change my own mindset as well about how I can go out there in the world and sell my own personal brand and not have you know, kind of a corporate flag behind you. Love it supporting

Unknown Speaker  8:50  

So, so what do you feel makes a great coach because basically you’re a coach of a coach, right? So you get you bring in these these, these coaches Is that our charging some of them low ticket, some high ticket, you know, appearance fees, book writing whatnot who comes into what do you think makes a great coach of a coach? Is there a secret spot secret sauce, excuse me, that you think that you’re finding that finds their blind spot where you would be needed?

Unknown Speaker  9:18  

Yeah, I mean, I think the first thing that always have this first conversations is every coach tries to market their service to Apple, absolutely everybody. So they feel like if they’re not, if they’re not selling their services to everybody, they’re missing a chunk of business that they might not always have. So I think the first verse for me is really kind of narrowing down, like Who do you actually want to work with? Who do you want to face off with on a day to day basis and kind of convincing them that they have that opportunity, like you don’t have to, you don’t have to let allow the market to, you know, put those customers in front of where you can kind of narrow down your market, figure out what the message is that resonates the most with them, and get business and that’s the The best way to get business because you’re, you’re speaking directly to the thoughts in their head, their outcomes that they’re looking for, that you go along. And I think one of the things that I always talk about with coaches is you’re actually not selling your coaching services, you’re you’re selling those outcomes that your prospects want the most. So think about those outcomes that they want, you know, the entire process of going through coaching isn’t isn’t the most enjoyable thing for prospect, but getting to that outcome that they want the most quickly and easily as, as they can. That’s, that’s kind of the that’s kind of the thing that they want the most you have to kind of think about in your marketing, but also how you kind of sell your services as well.

Unknown Speaker  10:38  

So you’re asking powerful questions to help them really niche in or niche in to what their ideal avatar of a client would be, then then then kind of go and market after that. Is that what you’re kind of saying?

Unknown Speaker  10:50  

Yeah, absolutely. And I think that’s that’s a scary thing for a lot of people because they’re, they’re worried about like, Okay, if I if I throw a message out there and it doesn’t resonate, like where where does that leave me Do I have to kind of start from square one and kind of expand my market but I think you have to kind of realize that every success every fortune 500 company starts by kind of niching down like Nike and Starbucks they all started by finding kind of their their you know, those you know 1000 raving fans that they have like Starbucks Starbucks started as selling coffee beans to people in Seattle, right where they started even serving

Unknown Speaker  11:26  

coffee right?

Unknown Speaker  11:27  

Yeah, exactly. Then even serve coffee they didn’t have those coffee shops to do that. So they they started out with like, hundred people and they made those people really happy. They found out what their pain points were ran out what the outcomes they were, and they kind of just expanded that base. Same thing with Nike. They started out by serving on a track beats and stuff, right and starting with track needs, like college runners, and over time they expanded into basketball, you know, like they got there was referrals from that initial base, and that’s how he slowly built it over time. They didn’t they didn’t, you know, go Straight from selling snake right out of his out of his shell. He started by selling out of his like, childhood. You know,

Unknown Speaker  12:09  

car? Yeah, fill the bedroom.

Unknown Speaker  12:12  

Yeah. You know, so there was kind of a ribbon was

Unknown Speaker  12:14  

the name of their first company I think. Yeah, ribbon. Yeah, that’s excellent. Hey, so if I’m at a networking event, I’m pressing some flesh. Well, we’re not doing it right now, folks, because we’re like, in day 598 of our, you know, porn team. But if I’m at a networking event, pressing flesh meeting some people, and I’m hearing some talk, you know, how will I know if someone what what’s the key words to hear that someone be a good contact prospect or connection that I would want to introduce to you? What am I hearing?

Unknown Speaker  12:45  

Yeah, I think it’s I think it’s kind of twofold. It’s coaches that are especially in this environment where in person in person meetings aren’t possible and they’re thinking about their online space and saying, How do I even do this? Like Do I have to post on social media every Single Day to kind of get in front of my audience. So that’s kind of one one set that that kind of is dependent on that in person, you know, meetings at this point, and they’re looking at this environment saying, What am I going to do now. And then the other side is like those, those coaches that kind of have everything dialed in there, they have their calendar pretty much full. But they just don’t have a lot of time to focus on what they know, they have to market their business, they know they have to see further growth, but they just don’t have time in their calendar right now. And that’s where I kind of come in, introduce some, some automation, some marketing automation that’s going to help out their business, but also kind of take some of that stuff off their plate, whether it’s email marketing, or online ads to make their life a little bit easier. Put in those investments that’s going to get in front of their audience that’s going to resonate the most

Unknown Speaker  13:47  

beautiful, beautiful, so people that really are kind of lost in their growth in a sense that made me that direction. Really niche in eautiful. Hey, Brian, if let’s get it Are DeLorean with Marty McFly. Let’s go back to the 22 year old Brian. And you could talk to him right now what would you tell him?

Unknown Speaker  14:08  

Yeah, I think for me, it’s just like, Don’t Don’t be so focused on on those kind of material things like I was, I was always worried about how much money I was going to make and how much you know, like, kind of associating, like how much money you make and how much of worth worth of a person that you are. So kind of connecting that, like if, if I’m going to be successful, it’s because I’m making, you know, six figures or seven figures, whatever it is, and right kind of recognizing that that stuff doesn’t really matter as much that that you know, if you kind of have the set up your approach and kind of go through life in the right way, a lot of that stuff will come back to even without kind of focusing on it. So that’s kind of how I set up my business where I’m trying to deliver value as much as possible and not worrying as much about Okay, I need X number of clients this week and things like that. So, I think just being a little less hyper focused on you know, kind of the thing like how big my house was You know, like, what car I drive and you know what? serving others. Yeah, just like that connection I think is one of the what I was really missing for a long period of time kind of building those relationships, engaging with people and knowing that those connections are really gonna push me towards the direction that I need to and, and kind of throwing out ideas along the way will help me find that you know that that thing that I want the most or that that career or that focus that I really wanted by just taking action and moving towards that will kind of get you towards that path that you’re looking for.

Unknown Speaker  15:33  

Love it. I think you’d actually listen. I know that I probably would if he came back. Year, okay, you’re dealing with a lot of coaches and coaches. I deal with them too. We talked off off air coaches, a lot of them have egos and they’re I’m sure that they’re not ready to share with you when they first meet you. They don’t want to be fully transparent because they’re hiding behind that veil. Is there any good question that you wish that coach would ask you? But never do?

Unknown Speaker  16:08  

I think for I think for me, those kind of initial conversations come to just kind of like talking things out. So I think for me, it’s just kind of like, you know, maybe it’s, I think it goes back to your kind of original question where maybe it’s just kind of having conversation where they, they ask the question about my story, and in me telling my story, I think that kind of helps them a lot, allows them to kind of open up as well. And I think that’s what I found the more Yeah, it kind of goes back to I’m a big improv fan. So it’s kind of like the

Unknown Speaker  16:37  

gotta listen to my last episode.

Unknown Speaker  16:38  

I J. Yeah, I just saw that. So I mean, it’s kind of like if you you have to give a little bit information to get some back. And I think what I found is, if you’re, if you can be vulnerable and open with people, they’re gonna reciprocate in that way. And I think that’s, that’s a great way to do it just because you have to kind of show people that it’s kind of a safe space for them to you know, be in that like, rideshares Some of those deepest thoughts, but you have to be able to kind of share those, those deepest thoughts that you’ve had those scary kind of, you know, uncomfortable moments to let people know that, okay, I’m not gonna, I’m not gonna go against you here. I’m not gonna make fun of you. I’m not gonna throw that, that throw that back in your face. So,

Unknown Speaker  17:18  

I love it. That’s great. You actually listen, because it’s funny the coaches like I, I wish people just asked me like, What’s your story? And then I bring them on, they’re kind of interviewing me, you know, like, What’s your story? How did you get to where you think that you are? qualified to coach me? You know, so like, I never get asset. It’s where you almost have to tell them and then you sound like you’re bragging. But that’s one thing that I’ve asked you, me like what makes you qualified? So that comes from being in 20 years of real estate being asked why should you be my real stuff so but alright, so take your cell phone, computer laptop out of it with three things that Brian can’t live without.

Unknown Speaker  18:00  

I think for me is number one being a dad, I think, you know, being I’ve got two little ones, a three year old, three year old and a one year old, which obviously in this lockdown environment, you know, presents its challenges. I think the other one is kind of number two, like what we talked about kind of that connection, building relationships over time, always going out and having engaging conversations, meeting new people finding out what their stories is. I kind of I kind of live on that every single day. And I think the third thing is like, you know, finding those, you know, always doing new, you know, finding new opportunities to do something new where I can kind of make myself uncomfortable. So, I think a lot of that kind of goes back to improv. So, I took improv and then the next step was kind of musical improv. So I was always really uncomfortable with singing not not because it was really just because I never really had a lot of experience. So I always kind of viewed myself, as you know, either you’re a good thing or you’re a bad singer or, you know, there’s not really any And no too much in between. So right, doing musical improv was like one of those things where I was like, highly uncomfortable for a period of time. And then when I went through with, it’s become one of my most favorite things to do. And

Unknown Speaker  19:14  

that was that’s kind of the gist there. So

Unknown Speaker  19:16  

yeah, I’m kind of sucked into the improv thing, too. I absolutely love it. It’s changed so many things. For me. It’s, it’s, it’s fantastic. So what is your definition of life? Well lift.

Unknown Speaker  19:30  

I think for me, it’s just like having an impact on people’s lives. I think that that means different things to different people, obviously. But I think it’s, again, going back to kind of the relationships that you form, the connections that you’ve had, and kind of finding your own perspective, in terms of how you can have that impact. And for again, for people that that might be just helping others in terms of community service that might be having an impact through your career, but kind of just finding what that means to you and For me, it’s just being able to kind of help, you know, mindset coaches find that fun find their kind of true dream clients and being able to kind of have that impact. And for me, being able to see that that people’s actual lives are being changed is something that and for them to kind of avoid a lot of the things that I went through and kind of get through that in a faster period of time is pretty meaningful for me.

Unknown Speaker  20:26  

I love it. I love that. So yeah, I’ve done the impact. That’s a total Go Go giver right there. So let’s let’s we’re gonna move into our level up lightning round. You got like five to seven seconds to answer these don’t elaborate. You and I could talk for 3040 minutes on each one of these. But we’re going to roll through these with our lightning round. You’re ready, Brian? Absolutely awesome. What’s the best leveling up advice you’ve ever received?

Unknown Speaker  20:53  

I think it’s for me, it’s surrendering to those opportunities that come in front of you.

Unknown Speaker  20:57  

Love it. share one of your personal habits. To contribute to your success,

Unknown Speaker  21:02  

I drink as a 16 ounce fruit smoothie every morning.

Unknown Speaker  21:07  

Really beautiful. Other than your website, mindset coffee.com. And of course time to shine today.com shameless plug. What’s another website that you like to level up and go to?

Unknown Speaker  21:20  

IV in the last week, I’ve used a application called toggle, which allows you to kind of look at your timeframe and kind of see where you’re putting your time which

Unknown Speaker  21:29  

is also very important. So not the flavor of the week book, not the flavor the month what’s your go to book?

Unknown Speaker  21:38  

The one I read recently is called the surrender experiment by Michael singer.

Unknown Speaker  21:43  

Okay. So what are your favorite book?

Unknown Speaker  21:46  

I think for one of the favorite books kind of goes back to it’s called the obstacle is the way by Ryan Holiday. I think going back to

Unknown Speaker  21:54  

the daily stoic, I read it I

Unknown Speaker  21:57  

love that. I love all this stuff. And I think a lot of that stuff Kinda in the time that I read it, and I think to the time now it kind of has gotten me to the point where being an entrepreneur and kind of getting through obviously being an entrepreneur and a business owner, you always have those obstacles that come through almost on a weekly or daily basis and being able to be able to kind of manage through them and finding solutions for that and not being knocked down by them and actually just actually anticipating them and saying, bring it on a little bit. And kind of key to my mindset and finding some success.

Unknown Speaker  22:29  

So your favorite charity or organization you like to contribute your time and or money to.

Unknown Speaker  22:35  

I think for me, it’s St. Jude kind of goes back to you know, children. Yeah, children. Awesome.

Unknown Speaker  22:42  

Okay, I’m gonna ask this I’ve been throwing this in because of our COVID situation right now. If you could go anywhere right now, where would you go make it quick has the top of your head

Unknown Speaker  22:51  

I would go to my Orca so just get some get some beach time in Holland john.

Unknown Speaker  22:58  

Love it. Last question. What is the best decade of music 6070s 80s or 90s

Unknown Speaker  23:05  

love the love the 90s love love what they’re putting out there.

Unknown Speaker  23:08  

Awesome brother. Awesome so leave our time to shine today squad with one last Knowledge Nugget you want them to take with them?

Unknown Speaker  23:16  

Yeah, I think is realizing that you you have your in your story, you have all the things that people need to hear. And you have to realize that there’s a lot of value in your story. And if you can kind of share those uncomfortable moments and some of those key moments, they don’t have to be life changing moments. Some of those smaller moments are really what people need to hear. And if you put those out there, you’ll find your tribe that really resonates with what you’re doing and they’ll they’ll they’ll come and find it.

Unknown Speaker  23:42  

Love it. Alright what Where can we find your Brian?

Unknown Speaker  23:47  

So for me, the two main ones are Facebook and LinkedIn. So obviously just Brian’s the Kamsky for each of those. And and the website is mindset copy, calm.

Unknown Speaker  23:59  

Love it you guys that URL. That’s the solid. That’s a solid get right there. Awesome. Awesome. So squad we’ve just got dropped some serious knowledge and I get signups by my friend Brian sanski. He believes in making an impact on people’s lives. Share the small moments with your tribe, if you’re a coach out there because believe it or not, those a lot of times will matter the most. And then find your most uncomfortable story to tell and share it because people want to hear it. Alright, so Brian is very humble. He’s very hungry. He levels up as healthy levels up as well. And Brian, we’re so stoked that you took your time and came on and talked to the time to shine squad. And now you’re part of us now so you can’t get rid of us.

Unknown Speaker  24:43  

I appreciate it’s gonna

Unknown Speaker  24:45  

have a great day brother. Thanks. Hey, thanks so much for listening to this episode of time to shine today podcast, proudly brought to you by southern New Jersey real estate. Real Estate excellence who can be reached at 56124972668 online at www dot Sutter and nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com slash guest. If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcast. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you’ve been listening to, it’d be great if you could just give us a five star rating and tell your friends to subscribe while you’re at it. I’m your host, Scott Ferguson. And then Till next time, let’s level up it’s our time to shine

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