22-Less of Me, More of We 🤝 The Movement That Restores Connection – Level 🆙 Conversation with Founder of Dead Ego Club Joe Antonellis

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For eight years, Joe Antonellis lived the dream as a touring rock bassist—until the bright lights revealed a hard truth: the spotlight can be a cage. Behind the music and the crowds, he felt anxious, lonely, and trapped in a façade built on the expectations of others. Choosing to walk away meant starting over and rebuilding his life from the inside out. Instead of trying to become more, Joe discovered himself by becoming less of what he wasn’t. Fitness became his escape, then his purpose. For the past six years, Joe has led Trainer Joe Fitness in Palm Beach Gardens as a certified personal trainer, grounded in his mantra: “Fitness is my passion, people are my purpose.” Drawing on everything he learned from both music and fitness, Joe created the Dead Ego Club—a movement built on the belief that the secret to a purposeful life is found in “less of me.” 


 “You don’t find yourself by becoming more, you find yourself by becoming less of what you’re not.” ➖
– Joe Antonellis

Coach fERGIE’S tOP 5+ Knowledge Nuggets and Take-Aways

  1. Recognize when a public persona 🎭 becomes a private prison and choose authenticity over image.
  2. Shift from “me” to “we” 🤝; community accelerates transformation.
  3. Treat vulnerability 🔓 as a strength that deepens connection and speeds growth.
  4. Make the gym (or any positive habit) 🏋️ a safe haven for rebuilding mind and body.
  5. Beware of the spotlight effect 👀; attention can hide the self instead of revealing it.
  6. Build brands like bands 🎤; shared energy, culture, and belonging over products.

🌐 Dead Ego Club Website

📷 Dead Ego Club Instagram

Please Consider Supporting the 988 Suicide and Crisis Hotline

  • 🔹Valuable Time-Stamps 🔹
  • 🕒 00:01:00 – Reframe crisis as transition
  • 🕒 00:03:00 – Identity before performance principle
  • 🕒 00:07:00 – Spotlight became his cage
  • 🕒 00:10:00 – Humbling reset sparks purpose
  • 🕒 00:19:00 – Less of me explained

Produced by Brian Mudd

Artwork by Dylan Allen

Videography by Aubrey Aerials Marketing, LLC

Speech Transcript


Brian Mudd: [00:00:00] Are you ready to level up? Do you wish to live a life of options and not obligations? You’ve come to the right place? Thank you for stopping on by to hear knowledge nuggets from Coach Fergie and his top tier guest to help you lean into your ultimate human potential now. Let’s level up with Coach Fergie.
Coach Fergie: Hey. Hey, varsity Squad. Welcome back to another powerful edition of Level Up Conversations with Coach Fergie. With the time to shine today coaching, I’m your host, Scott Ferguson. Blessed to be your gap coach, specialize in performance mental conditioning, working with business leaders, entrepreneurs, entertainers, athletes, C-suite, and students to help them bridge their success gap. <<READ MORE>>

To live a life of options and not obligations on this platform, we are stoked to bring you high performers who are not just chasing and attaining success. But redefining it through, providing above and beyond service. And my really quick coaching knowledge nugget this week was I was talking with an influencer.

If I was to say his name, you’d absolutely know who he is, but he told me I was having some issues with that I was going through, and he said, Fergie, like he said, many times when you think you’re going through a crisis, [00:01:00] it’s actually a transition in your life. And life is built on transformations and transitions.

Every single one of us hits that moment when the path we’re on no longer serves the person we’re becoming. And here’s the kicker. It’s not the wins or losses that define us. It’s how we transition between them. Transformation doesn’t come in the comfort zone. It comes when you’re willing to step out of the familiar, shut the identity and no longer fits and move towards something bigger and something truer.

That’s the difference between existing and actually leveling up. Transitions are tests. They ask, will you cling to what you know, or will you step into who you’re meant to be? The people who thrive, the leaders, the high performers, the warriors of life. They embrace the transition, they don’t fight it, they fuel it.

So this week I challenge you squad. You know, look at your own life. What chapter do you need to close and what new identity do you need to step into? ’cause your greatest transformation is waiting on the other side of that decision. And listen, if you’re having any issues with that transformation, gimme a call 5 6 1 4 4 0 3 8 3 0.

That’s 5 6 1 4 4 0 3 8 [00:02:00] 3 0. I’d be happy to go through one of my, uh, complimentary hour powers with you and talking about transitions and transformation. Today’s guest is the definition of transformation. For eight years, Joe Antonella lived a dream as a touring basis. Bright lights, big crowds, and all the noise that comes with it.

But here’s the twist. Sometimes you get everything you thought you wanted only to realize it’s not what you needed at all. Behind the stage, persona, Joe is anxious, lonely, and trapped in a facade. So he walked away, he burned it all down and started over rebuilding his life from the inside out. Fitness became his escape.

Then his purpose. For the past six years, he’s been changing lives in Palm Beach Gardens through Trainer Joe Fitness. Whereas mantra is simple but powerful. Fitness is my passion, people are my purpose. But Joe didn’t stop there. He created a movement, the Dead Ego Club. This isn’t just a brand, it’s a flag for authenticity.

A call for people to strip off the mask, confront the lies, and tell ourselves, we tell ourselves and find strength and vulnerability. It’s not about more of me. It’s about less of me and more of [00:03:00] we So the Daddy You Go Club is raw, it’s real. And it’s about restoring human connection in a world full of facades.

Identity before performance, who you are before what you do. That’s the heartbeat that was bringing to the mic today. Thank you coming in, brother Scott. Wow. I don’t, that was a lot. Thank you so much for that intro,

Joe Antonellis: man. I appreciate that.

Coach Fergie: Appreciate you being here and shout out to one of my business partners, John.

Um, my British guy over there, he is sitting in studios, blessed to come in here for making the introduction between us. Yes, sir. So this is awesome. So ego. Yeah, man. Right. So I believe ego is like edging God out. Yeah, dude. That’s what the acronym is for it. Right? We’re

Joe Antonellis: on the same page

Coach Fergie: with that one man.

Right. I gotta add, we gotta go back to the touring just for a minute. Sure. As a touring rock basis, what’s gimme an unforgettable, hilarious moment that you might have had that you still remember from the road today?

Joe Antonellis: Unforgettable moment. Um, well, I gotta see here. Um, being on tour, um, when I got into that band, I, a lot of the people that I [00:04:00] was playing with, I.

Had watched on YouTube and I just felt like I, I didn’t know how to act, right. I didn’t know how to dress. Um, so I kind of showed up looking like pop punk in a metal band and it was kind of out of character, right? So I wasn’t sure really sure how to dress. So when I got the call to be in the band, they said, Hey, we’re gonna fly out to LA uh, in two weeks and you’re gonna shoot two music videos for songs.

I’ve. Never heard or anything. So I show up and just not knowing how to dress the music video, I’m wearing a pink shirt. And, uh, yeah. So anyway, the music video’s out there, but, uh, I was definitely out of character and, uh, yeah. So that

Coach Fergie: imposter center probably hit you like, dude, what am I supposed to show up at?

Right? Uh,

Joe Antonellis: yeah. I’m like, I’m gonna, I, I know this music, but at that point, I just wanted to play music so bad. I would’ve played the triangle. Yeah, I just wanted to play. That’s awesome. And so that was the one that gave me the call and I was like, let’s go for it. You lived your

Coach Fergie: version of the dream bat that time, right?

For sure. Absolutely. So. When you traded that stage, lights for like say gym lights, what was the first moment you knew fitness was gonna be more than just a [00:05:00] hobby for you? Because you’re always kind of like, I saw pictures online, you always took care of yourself. Yeah. Or being in a band, right? Mm-hmm. And stuff like that.

What was your new purpose? What was that? That set it up?

Joe Antonellis: Man, it just made me feel it was the first thing that made me feel good about myself.

Coach Fergie: Yeah.

Joe Antonellis: Um, it was the first positive thing. I mean, like anyone that kind of, you know, is familiar with the music world, you know, it can be a very harsh lifestyle.

Right? Um, you know, you’re on the road, you’re just eating whatever you can get and it’s, um, people are throwing things in your face and eventually things that you used to say no to eventually become yeses and the gym become, uh, became this. Place where I was like, okay, I can just start here and do something positive for myself.

And honestly, I just started feeling so good in the gym and once I felt that feeling, I was like, man, I wonder if other people know how good this feels to work out, right? Like everything that they think they’re, what they’re looking for in these other things, I’m like, man, if they just lifted weight And so, um.

That’s kind of where it all started. It just, um, I was like, this is something I want to use to share with people and, and, and help them [00:06:00] find that too. And I

Coach Fergie: love the, the purpose, I hear the conviction in your voice. It’s like, you know, you, you live the bright lights kinda getting out there, getting crazy.

Yeah. A lot of people, they don’t chase the gym. They chase the other stuff, the little powder or mm-hmm. You know, pills and stuff like that. It’s awesome you went that route. So, you know, you said sometimes getting everything you wanted shows you, it’s not what you needed. What was that moment that really hit you when you’re like, dude, this is, I’m gonna step away from.

This and work towards that.

Joe Antonellis: Um, I think a big moment was I wanted to be seen so bad dude. Like we, we all, you know, have this desire to be known and, um, I was not popular growing up and. I remember getting this band. I was like, this is finally gonna be it. Everyone’s gonna see me, everyone’s gonna know me, and I’m gonna feel so good.

Like this is what life’s about. Right? It’s like signing autographs and people cheering your name and Right. You know, and living the high life and you trapped

Coach Fergie: in that facade. Right.

Joe Antonellis: You get trapped. Yeah. And the scary part, Scott, was that. I created this person that now people love, but it wasn’t [00:07:00] me. Yeah.

And so I felt trapped and I felt afraid to step out of that because what if people don’t like me, right? Like I have to trade all this away. So I got to the top as far as I wanted to go, at least. Right? And. I realized at the top of that hill, I felt so lonely and I was surrounded by people that wanted to know me, but I didn’t even know me.

And, um, it was a really scary moment, um, because everything that I had put my hope in had now not fulfilled that. So by definition I was hopeless. Yeah, there’s a lot of

Coach Fergie: faith that had to have backed that too, to be able to move forward into it.

Joe Antonellis: Well, yeah, I mean, I just, I, I literally, I, my, my hope, I was like, you know, I was like.

I’m gonna make this band thing work. Mm-hmm. And when I get there, every, all my problems are gonna be solved. Right. Like, and I couldn’t have been any further from the truth. And, um, it was that transition. Yeah. That’s, yeah. I always build my

Coach Fergie: knowledge nuggets, my coaching knowledge nuggets on my guest. Yeah.

And the dive I got on you is there’s a transition in there. Yeah. Right. And it just happened to. The influencer that I’m blessed to know [00:08:00] that helps me along in my life said that about it. It a lot of times you think it’s a crisis when it’s actually a transition. Yes. Right. So true. But it was a moment of crisis for you in a sense.

Right? Sure.

Joe Antonellis: Felt like it, man. Yeah. I never knew what anxiety was, but it was this. Who I really am and who I’m pretending to be at war with each other. And you, that friction created so much internal anxiety. Um, and, and that sensation is something that, um, I, I, I just know that feeling so well and I, I feel like a lot of people in the world can misinterpret that feeling and think that it is crisis.

Sure. Um, but it’s a warning sign. It’s like, Hey. Right. Yeah, man. So, um, I didn’t know how to interpret it at the moment. I did kind of just, it, it was torturous, but Right. Yeah, man, that was the start of the transition there.

Coach Fergie: I love it. And squad, uh, love his rawness. He’s talking about, you know, believe faith and fear.

They have a lot of stuff in common when they start with a letter F. Right. But. You know, they’re both a belief and write this down. They’re both a belief in something that hasn’t happened yet. Mm. Right. So he [00:09:00] had a lot of leaning into faith. ’cause there’s a lot of fear there. You leaned hard into that other f Right?

Mm. To get that. So, you know, fitness began as your escape that you talked about when you’re on tour Yeah. And whatnot. But what turned it into like a mission and calling, I, I know you touched about, hey, someone. Pick up a weight, you know how you feel, but what really made you really lean into it hard.

Joe Antonellis: You know what?

Um, so I actually. My transition was I got a job at Planet Fitness. Okay. And I went from playing in front of 10, the long

Coach Fergie: alarm

Joe Antonellis: dude, that L alarm dude. The amount of times that thing goes off in a day, it says judgment free zone. But yeah, you’re judging people for how they lift. Right. Anyway, that’s another topic.

But I went from this high of playing in front of 10,000 people to making $10 an hour scrubbing toilets at the gym. Mm-hmm. And it was this big shift where someone was using the urinal and there’s this. Urine splashing me in the face. I went from people cheering my name to urine, hitting me in the face.

Right. And I was like, [00:10:00] God, like I truly, I didn’t even have a relationship with God, but it’s just a, it’s a natural thing. We just come out and whenever we’re in despair or confusion, we just say God’s name and Sure. So anyway, working at the gym, in the front desk and maintenance, I saw this trainer there and the interactions he was having with.

People and like, share. And he was training these people and, and these women that were having, it just looked like such an experience and I was like, dude, that looks so sick. I would love to do that one day. Right. And, uh. That really inspired me. Like I was like, wow, this guy loves training, but now he’s using it to help other people.

Sure. And there’s this comradery and there’s this excitement and this high energy. I was like, it reminded me of being on the stage. Right. But it was way more positive for me. Right. And I was like, that’s something I can get into.

Coach Fergie: And there’s intimacy in it too. Like you’re changing someone’s life. Yes.

Right. I mean, what was like, I love that you are so transparent, so raw. When it comes to humility like me, I believe. You know, silence is God’s voice if you’re really listening. But I think. The way he might have did [00:11:00] it also is splash that year in your face a little bit. Dude, that was a like, wake up dude.

That was a rough day man. You know, so yeah. That, that, that, that’s crazy. So what was the hardest part of the transition though? Like, I understand like the ego and the part where like Sure. You know, you’re not on stage and stuff. What was the other hardest part?

Joe Antonellis: Well, I, I, I moved back home, um, and I was in my old bedroom at my dad’s house and, um.

You know, just that town, um, Jensen Beach, and it’s a, it’s a small, sleepy beach town. Yeah. I love it. I couldn’t wait to get out. Okay. But now it’s like, I love it ’cause it’s so slow. But at that time, the Dolphin Grill baby, what’s that do? Oh yeah. Yeah. Oh my gosh. Greatest place I ever, me and

Coach Fergie: Susan go up there a lot, so.

Yeah.

Joe Antonellis: Um, so we, you know, I, um. There’s this part of me that just wanted to settle down. Mm-hmm. And embrace that quietness. ’cause I felt like I wanted to step out, but my body and my mind just would not let me enjoy that. I would go to this bagel shop and just like, just try to create some sort of a routine for myself.

It was [00:12:00] so difficult, but the one thing that I was able to do was like, at least I can go to the gym. Yeah. That’s a place I can go. It’s a person to say hi to. Right. Other than that, I was sitting in my bed just in despair, like I didn’t wanna leave my room. I was just. Riddled with this, this sensation in my body of anxiety.

I didn’t know how to break it. Right. But that’s why the gym became the safe haven for me. Um, and that was honestly the, the hardest part was just your friends move on. Sure. You, you go on and you pursue this music career and you see these people in these videos and they have people cheering their name, but they come home and.

That’s not there. Right. And as much as I didn’t want that, my body couldn’t accept that, like I just, I wanted to be okay being, you know, by myself, but I couldn’t, I needed that stimulus. Sure. So I’d say that was the hardest transition. Um, just coming back into normal life.

Coach Fergie: It almost helped you build the, the, the company maybe a little faster as well, because you kind of, not saying you craved with an ego, which squad we’re gonna get into the ego in a minute.

But like, you kind of like, man, that like, just that communication with like another human, right? [00:13:00] Yes. And squad, we are going to, I’m gonna throw it to Steve, my awesome sauce sponsor. Over at the Dynamic Mortgage Team. Um, when we come back, we’re gonna kind of talk in about killing the ego, the Dead Ego Club, and really get a deeper dive with my good friend here, Joe.

So Steve, take it away.

Steve Austin: Thanks Scott. Happy Saturday everyone. This is. Steve Austin with the Rise Mortgage Dynamic Team with your mortgage market recap for the week of September. First with the first week of September. In the books we saw jobs, numbers dip again, and another increase in unemployment. While it’s tough to see these numbers for our economy, it does benefit the mortgage bond market and ultimately interest rates.

Friday mortgage bonds got to the highest levels we have seen since October, 2024 with the track we’re on. It looks like the Fed is LI is very likely to make a cut to the Fed rate on the 17th. As a reminder, the Fed rate cut isn’t a direct cut to mortgage rates, but does influence them, so we will likely see the investors give more favorable rate pricing leading into the 17th.

That’s it for this [00:14:00] week. Have a great weekend everybody. This is Steve Austin, you’re a branch manager, NMLS seven. 6 2 3, 2 8. With the Rise mortgage Dynamic team, NMLS 1 6 0 4 6 6 3 an equal housing lender,

Brian Mudd: are you looking to finance your dream home vacation getaway, or an investment property? The Rise Mortgage Dynamic team and company is here to help Steve Austin and his team, their expert loan advisors combine local knowledge with cutting edge technology to make your financing process efficient and seamless.

Whether it’s your first home or your next investment, trust Steve Austin and the Rise Mortgage Dynamic team and company to guide you every step of the way. Visit them today and experience the perfect blend of technology and personal touch. Steve Austin’s Rise Mortgage Dynamic. Your local experts in residential financing.

Call Steve today at (561) 352-9278. That’s 5 6 [00:15:00] 1 3 5 2 92 78 5 6 1 3 5 2 92 78 NMLS number 1 6 0 4 6 6 3.

Coach Fergie: Hey, thanks Steve. I really appreciate that. Hopefully it was great news, which I know it is. Either way, we’ll make it through it, but we’re gonna get into. Back here with my good friend Joe Antonelli. Um, you know, we were on break and his lovely girlfriend Theresa right?

Yes. Comes over and makes sure that he was good ’cause he’s being vol very vulnerable right now and which is, um, thank you for doing this, you know, and being this, so your mantra is fitness is your passion, people are my purpose. Yeah. How’s that play out daily then with you?

Joe Antonellis: Well, from living a Life that was all about me to.

Living a life focused on others, it gave me an escape for myself. Right? And I love so much getting a chance to be a part of other people’s story. Um, it’s, you know, I, everyone’s so unique and yeah, we might be doing the [00:16:00] same exercise, but it’s just, we make it a little bit different, a little bit more special for you.

And that time is so intimate, there’s so many conversations that come out. Um, but this, um, I realized that my. Passion for fitness could only get me so far. Sure. When I focus more on the people, it just,

Coach Fergie: you can get anything you want by helping other people get what they want. Right.

Joe Antonellis: It changes everything percent.

It makes what I do every day so much more fulfilling. Um, I love my clients and, um, it’s, they’ve changed my life as much as maybe this training has changed theirs. I love that and. So

Coach Fergie: the Dead Ego Club. Okay. You know, I’m gonna ask you another question. All right. I’m usually at this on the end of the show.

All right. But because we’re kind of here, you’re being a little bit robbed before we get into it, but how does Joe Juan’s Dash, remember that little line in between your incarnation date and your expiration date, your life date, and your death date? Oh, man. Right. Hopefully it’s way down the road. Yeah. But before we get into the DEC, the Dead Eagle Club.

Sure. How do you want your dash remembered?

Joe Antonellis: Oh, man. Um, [00:17:00] someone that. Someone that took risks and didn’t play it safe in life, that followed, um, you know, what was in his heart. Sure. And, um, you know, um, face that fear and whatever that darkness is inside of you that’s telling you that you can’t do it, just to face it, head on and just do it anyway.

Coach Fergie: Love it. And you’re doing, I, I think the greatest teachers out there like yourself, that you do what you love in the service of people that love what you do. Right. So you’re doing what you love. Yeah. But other people are watching you. Yeah. Know that you love you. That’s what made my good friend John. Yeah.

Make the introduction to us. ’cause he can see the passion in it. He’s like, Fergie, you gotta get this guy on. You gotta get this guy on. I just happened to be the guy canceled this week is like, perfect, perfect timing. Right. That’s insane. That’s awesome. The

Joe Antonellis: alignment on all of this, Scott, is just, um, it’s so beyond my comprehension.

I’m just right here. I’m in a state of just like, God, whatever you want to do and speak through me today. Like that’s what we’re gonna do. And you’re

Coach Fergie: here, you’re present here. That’s it. I’m just showing

Joe Antonellis: up.

Coach Fergie: Such a good neutral [00:18:00] situation here. We got, okay, now let’s dive into the deeds. Let’s do it man. Right?

The dead ego. Yeah, man. Um, on air. I’m gonna make sure that you say verbally. I’m gonna get some gear. ’cause who’s you, Scotts and his stuff is, is pretty awesome. So, so it it, the, it carries the bold message of lesses me. So why do you believe that letting go of ego is the key to living a purposeful life

Joe Antonellis: that’s heavy?

Yeah. Um, there’s so many ways that I can go about this, but I’m just gonna relate it to the story that I experienced my life. And from a person that wanted that was in the spotlight, I realized that the spotlight was not my stage, it was my cage. Ooh, that’s strong man. Um, and. The, the idea that, you know, stepping into the light, you know, we always hear stepping out of darkness and into the light.

Well, my. You know, way on it is actually stepping out of the light and stepping into the darkness. Sure, yeah. To [00:19:00] face that real inner darkness that we all have. Um, and that’s less of me is, you know, you think about anxiety, you think about depression, you, all of these things, this is over obsession with yourself.

Comparison. Mm-hmm. It’s the reason for so much. It’s, it’s me, me, me and I. The moment that you can recognize, wait, I’m making it about me, right? And you make that switch first is recognizing it. Then once you decide to go that other way and make that new path, it’s, it changes everything you see. You experience freedom and, um, from yourself.

The prison. We’ve built this ego up and we’ve, we, we, it traps us lies, isn’t it?

Coach Fergie: That you

Joe Antonellis: tell yourself all lies and we believe it so easily.

Coach Fergie: Um, but that in squat, what stuck out right there was, you know, the stage and the cage. Yeah. Like you thought you were on the stage, right? Yeah. And it’s like. They like, but you’re really kinda caged up.

You’re doing what you thought you loved to do. I mean, you’ve probably still love to [00:20:00] jam a little bit here and there and like pick up a guitar. Maybe not. I play for my

Joe Antonellis: girlfriend once in a while. Yes. Yeah. That’s about it.

Coach Fergie: But that, that’s amazing that you are able to walk away from something you’re so passionate about.

You thought that was what you’re gonna, you know, put on this earth to do. Yeah. And walk away. So the vision behind the, the Dead Eagle Club talks about confronting lies, which I kinda just brought up. Yeah. We tell ourselves and finding strength in vulnerability. What lies do you see most people telling themselves?

You’re not worthy.

Joe Antonellis: You know, you, you don’t belong. Um, we we’re, we’re less than something. Mm-hmm. We, this scarcity mindset, right? I have to work for love. This idea that love is something that we have to work for. Like, I scratch your back, you scratch mine, right. Relationships built on almost like it’s like a creditor.

It’s like, if I do for you, you do For me, relationships built on that. It’s not true love. So I think, I truly believe the answer is if you can just allow yourself to be who you are and be loved for who you are, everything changes. When you realize that you don’t [00:21:00] have to work for it, it’s everything pretty, you know, it just kind of rolls through.

It just happens. And then that’s the starting point. Yeah, and I think that that is so foundational and so. Getting back to yourself. A a, a quote that’s really been deep in my heart, um, while I was starting this brand was, um, you don’t find yourself by becoming more, you find yourself by becoming less of what you’re not.

Unpack that, dude. It’s all about subtraction, man. We try to. This. Be more, do more, get more. Right. And we get lost in that. Sure. Who am I? Right? I start identifying with, the more that I’ve done and the more that I have.

Coach Fergie: Right.

Joe Antonellis: But to find out who I am, it’s through subtraction and um. So I feel like starting from, from a starting point of saying like, well, I’m not that and I don’t agree with that.

Truly being able to own that conviction, like I don’t agree with that killing that people pleaser inside of a lot of us. Sure. That wants to agree with everything. Somehow you have all these friends around you, but you’ve lost [00:22:00] yourself because. You can’t agree with everyone on everything, right? There’s what our, what we disagree on is what makes us unique.

And so truly owning who you are by becoming less sure of what you’re not, I feel like, is the way to truly find your identity. And that’s the starting point.

Coach Fergie: I love that. And, and it’s almost like you can kind of parlay the Dead Eagle Club into your fitness training as well. A hundred percent. You know, you gotta, you gotta kind of do it because they’re not there for a mindset coach.

They’re there to get. You know, worked out and stuff like that. Mm-hmm. I think those are a way that I feel that you’re gonna probably kinda sneak that in there a little bit. Right. You know what under the surface best, but you know what I’m saying? Like,

Joe Antonellis: I think it’s been there this whole time. Yeah. And whether people realize it or not, they’re getting that message.

Rarely is it, Hey, we’re gonna do this exercise next, next, next. The conversations that are held, it’s all about life, right? It’s all about these life lessons. I’m constantly speaking about this to my clients and, um, it’s so. Awesome. When I let them know, Hey, I know you came here for [00:23:00] training, but this is simply a vehicle to help you develop yourself.

Love it. It is.

Coach Fergie: Yeah. That’s something that they, they can take ’em far and it can be endless. Yeah. Way I look at it. So, you know, you, you talk about identity preceding performance, right? Who before do. Why is identity the foundation of everything else and how can people rediscover in theirs?

Joe Antonellis: Yeah. I feel like when you start with who you are.

The things that are meant for you are naturally attracted to you. When you’re focusing more on doing, I find that sometimes we’ll change and compromise who we are. The things that are attracted to that person might actually not be for you. We end up finding ourselves in relationships that were never meant for us.

Maybe business opportunities that don’t really align with our values and our moral. And, um, so I find that before performance you have to understand who you are. And the performance is going to come after that. And once you know who you are, it just makes it a lot easier to make decisions in life and route [00:24:00] where you’re gonna go.

And what, what’s, how to say yes and how to say no. It, yeah,

Coach Fergie: it’s not a if, but when this, it’s gonna become a culture that’s gonna take shape, right? Yeah. You know? Does it excite you with this mean? Is it like, dude, oh my

Joe Antonellis: gosh. I mean, you can ask Theresa. I mean, I, this morning I’m air touring around the house.

I, I feel like the jitters, it’s like keeping this trapped up to be completely vulnerable with you. The conception of this idea was only seven weeks ago. Oh,

Coach Fergie: huh.

Joe Antonellis: I was, um, I had another idea for a clothing brand, but, um, it didn’t. Just didn’t stick. And one day I was driving to the gym and Theresa has a tattoo on her arm, um, and it says, starve the ego and feed the soul.

Love that. And um, I noticed it one day. We had already been together for, you know, a few months and I just, no, I was like, that tattoo is sick. And, um, it’s probably.

Coach Fergie: Features that you noticed? Yeah, I noticed that

Joe Antonellis: right over the last 22 years. I noticed a few. Um, but, um, yeah, I know, and that it just came to my mind and that was the conception and like, and I was like, wait a second, this [00:25:00] ego thing.

Um, but yeah, dude, keeping this wrapped up for the last seven weeks and not being able to share it with people, it’s like now that everything’s done, everything’s laid out, I’m so ready to announce this and just give this. This brand, this, these three words, less of me as a gift to the world because it was, well, I’d love to tell you how those words came to me, but I don’t want to go off too much.

Yeah. But, um, yeah. I’m so excited, Scott. I, I couldn’t be any more excited. Yeah.

Coach Fergie: You’re the, the passion. I think you’re gonna actually see it through. Yeah. Now you got a great squat around you here. He showed up with Alex, his videographer. You got Amanda, Theresa. Yeah. You know, you got the whole squad’s here for you.

You got a lot of support. Yeah, I know. Pushing you through. So how can we find your brother?

Joe Antonellis: Uh, so right now, um, I guess we’ll go ahead and just announce here. So November one, we are launching the Dead Ego Club Launch Party. It’s gonna be at the ALU Gym, uh, 9 1 4 Park Ave. And uh, you can go ahead over to www.deadegoclub.com.

Um, fill out, uh, the contact form, which we’re [00:26:00] calling our community, DEC underground. Okay. Uh, super stoked on that. Um, that’s gonna get you, that’s pretty sweet. Yeah, man, that’s pretty cool. Um, I honestly, I wanted it to feel more like a band rather than a brand. Do you already have Yeah.

Coach Fergie: That, that. Experience.

Yeah. Yeah. Be in a band and making that camaraderie and, and stuff like that. Yeah. I love

Joe Antonellis: that. So yeah, you can head over to the website, dead eagle club.com. Um, we’re gonna, it’s Dead Eagle Club across the board on any social media site. Um, go ahead and give us a follow on the Instagram. Um, stay tuned.

We’re gonna go ahead live on the internet, um, October 1st, and we’re gonna fully launch November one at the popup.

Coach Fergie: I love it. And, and squad. It’s Dead ego club.com. That’s D-E-A-D-E-G o.com. Um, if you’re having any issues with that, or this will actually be on the podcast as well and that’ll all be in the show notes.

But gimme a call 5 6 1 4 4 0 3 8 3 0 5 6 1 4 4 0 3 3 0. I’ll make sure you’re directed to that and the aux, and I’m gonna definitely make sure that I’m there as well. So thanks Scott, quickly here. All right. Leave [00:27:00] us with one last knowledge nugget that we can take with us, internalize and take action on.

Joe Antonellis: Mm-hmm. Well, as I was praying this morning, um, there’s a few things that I feel that the Holy Spirit revealed to me, so I’m gonna pick one of these here that makes the most sense for us here. I’m just gonna go right down the middle with it. Sure. I wasn’t sure how I was to go about this brand. I wanted to make it a message that’s acceptable to everyone, but to deny my faith in Jesus Christ would be a lie.

Thank you. Jesus saved my life. Good for you. Yeah. Uh, he changed everything. Everything that I’m saying today is great. It works, but without Jesus, nothing is possible. That’s, that’s the

Coach Fergie: best way to end this. That’s beautiful and thank you so much, you know, for coming in. Thank you for my awesome producer, Brian Mudd, Alex, Amanda, Theresa John, everybody that showed up to support my good friend Joe.

Everybody go out there and level up.

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