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Speech Transcript (very little editing so not exact)

Unknown Speaker  0:00  

Hey, this is Tracy Lamourie with Lamourie Media and if you really want to learn how to level up your life you should be listening to the time to shine today podcast with my good friend Scott Ferguson

Unknown Speaker  0:09  

time to shine today podcast Farsi squatter to Scott Ferguson. We’re Episode 219. We’re gonna catapult with my really good friend Tracy memoria memoria media. She has a hell of a story, how she helps somebody get released from prison an innocent man, and how she can really help you build your personal credibility. By using what you are professional at what you’re good at. She’ll get you exposed to the right people and help you level up so make sure you have your notebooks today. Take some solid notes just like I did, because this she will help you level up any part in any aspect of your business. So without further ado, here is my really good friend Tracy lamare from laborie Media. Let’s level up. Time to shine today podcast firstly spotted a Scott Ferguson and I’ve been waiting since December to get my really good friend Tracy memori. From Memorial media on to time to shine today, she’s so generous to carve out a good 30 minutes of her time to drop some serious serious knowledge. And I guess I knew she has been featured in so many media outlets. Just look in the show notes and you’re gonna see everywhere she’s been featured. But Tracy is an international award winning publicist, the Founder and Managing Director of lamorne media and the author of the upcoming book, get wrecked. build your brand with effective public and media relations. And Tracy, thank you so much for coming on time to shine today. Please introduce yourself to the time shine today podcast varsity squad. But first, what’s your favorite color? And why?

Unknown Speaker  1:39  

My favorite color is red. In your awareness? glasses. Yeah. If I read love? Why is it red? Why? It can’t but two years ago, I used to be you know, a little goth kid, you know, I was all dressed in black and my hair was bright red to somehow to em, I’m 50. Now, somehow, two or three years ago, it’s segue to like, from the hair down. So it’s like the nails. No. And now it’s my signature of a publicist. People know. You know, when I come when I’m coming, they know me. And also with the power of color. That is,

Unknown Speaker  2:17  

you know, I almost think you’re kind of a little bit of a purple. Like, I think you got some blue in you. Media, you have to kind of Listen, it looks like you had a purple lanyard on there somewhere. So red is good. Red is, you know, this is the key to my office. Awesome. So let’s get in a little bit the origin story of you and then kind of work our way up and how you started. Tracy lemare is just affecting awesomely so many people.

Unknown Speaker  2:43  

So as a young person, I was in sales and marketing, and it was an activist and I ended up long story short, very long story short, I ended up learning how to write a press release in advocacy work for nonprofit advocacy work I was doing, actually regarding an innocent man on death row. It was a 20 year campaign. And he ended up being freed on factual innocence in 2017. So that long, long journey that lasted through when I was 28, my husband and myself we started that campaign, we were 28 all the way up to when I was 47 when he was ultimately released. So when I was 41, it suddenly occurred to me Wait a minute, I’ve developed skills doing that media skills that I could probably monetize and freelancing. And then I started my company for five years as a general partnership. And during COVID things have been going so well. We upscaled and we incorporated and so the rest is history now. I’m founding director, manager, blah, blah, founder, all that fun stuff. And that would never have been my trajectory. I didn’t grow up learning how to build a business or anything, but it’s going really well. I’m glad I fell into it.

Unknown Speaker  3:48  

It was awesome. What you’re doing here and it you and Dave correct it. Awesome. Yeah. And you guys, like make such a cute couple. If you look on her on her website of the moremi.media.com. Don’t go there. Now. Go listen to her. Listen, it’ll be it’ll be in the show notes. So Tracy. So like, if I’m out at a networking event, which we’re fortunately allowed to do here in South Florida. And I’m pressing some flash meeting some people of course when my mask on, but what kind of things Am I hearing that would make them a good prospect connection or referral to lamora media?

Unknown Speaker  4:24  

In terms of when you talk to people? Well, literally I serve people across industry is no lie. And you know, people hear publicist they think about celebrities and I certainly work with celebrities and filmmakers and authors and public speakers and all those creatives, but about half of my the other half of my business is entrepreneurs, small businesses, medium sized businesses, literally across industries. So everything from I have a luxury real estate agent. I have a personal shaft. I have a psychologist, I have a forensics expert. So no matter what you’re an expert in, I find opportunities to build your thought leadership to get you quoted in in newspaper and mainstream Media and you know, every everything anything to do with building your public image. And I like to say I teach entrepreneurs and executives how to and regular people who have messaged how to basically catapult themselves to the top of any industry using media and publicity opportunities.

Unknown Speaker  5:15  

So Wow, that’s awesome. So what do you think makes a great, we’ll just call it PR. Like, what do you think makes a good PR Rep.

Unknown Speaker  5:25  

Well, passion, if you’re looking for a publicist, you definitely want to make sure they understand your project, they should be excited about your project, they should be the audience for your project. In some ways, though, we’re generalists. We can figure anything out, you know, you want someone who’s like, Oh, yeah. Because they’re going to understand your vision and your audience and how to get that message to your audience. So that’s number one. And then number two, of course, you’re looking for the, you know, the skills and all that other kind of thing. But it’s not a matter of having necessarily needing all kinds of media connections in a particular city, for example, I work literally internationally and I often work in cities I’ve never worked in before any city in the English, any English speaking media, I can deal with doesn’t matter if they’ve heard of me, or I’ve heard of them, it’s a matter of their, you know, the way that you approach them. And then the way that you do the messaging.

Unknown Speaker  6:11  

So if you’re starting to bring somebody on and there are in your, in your discovery period with them, is like, Is there any secret sauce that you can help them find that blind spot with they’re looking where you can provide the skills to help level them up and catapult

Unknown Speaker  6:27  

everybody is different sometimes. And then literally, sometime, it’s literally in start with starting with building their confidence to realize that they are media expert and expert. And that sounds, you know, like an easy thing. But actually it is people awesome, right? Sounds is Oh, I’m just a whatever, I’m just whatever. And the people they see in the media or on the award shows or whatever are elevated are different. They’re not you are an expert, no matter if you clean toilets for a living or your you know, your whatever it is that you do your lawn expert, you’re and it’s funny, because I use lawn care often as an example. And then yesterday, randomly, I literally saw to media, looking for lawn care experts. So literally no matter what it is that you do there immediately, but you know, you have a story, you have a personal story, you have an expertise that we don’t have, and there are things that we that you know, that we don’t know, you know, maybe on a bigger issue, because of that you have so yeah, I’m understanding yourself as an expert, obviously, especially if you’re an entrepreneur, you know, you’re an expert, you take people’s money, what you do to take confidence, and you understand that you have every reason to be the one being quoted. And then after that, there’s little things like understanding the pitch and understanding the difference between advertorial and editorial, which is huge. Whether you’re pitching a podcaster or you know, Oprah to understand our audience. It’s not our avatar. Right? Yeah. I understand who their audiences Yeah, we’re there to give them value. Okay, asking for free you know, for space. Okay, so let’s,

Unknown Speaker  7:58  

let’s stay within the, the discovery time here, Tracy, it when you’re talking to the person who’s they’re the expert, and they want to level up and get catapulted like you say, I’m gonna use that word a lot with the catapult because I love it. Is there any good question that maybe you wish they would ask you, but never do?

Unknown Speaker  8:19  

Oh, that’s a good question. But I mean, if I was gonna, you know, yeah, nobody ever asked me Really? Yeah, no, I can’t there’s not really one. But yeah, there. That’s a hard question for me to answer you. This. But I wait, what maybe see what I wish they would do? Or what I wait, you know, is? Well, actually, it was let me turn around a bit. It’s more, because a lot of you I’m educating them on what they’re on what we’re doing right out of entrepreneurs. 80% of them have a blind spot about thinking of themselves as experts. Yeah. So, you know, they really do and about themselves in the media. I would say that. Here, that’s a hard question to answer. I don’t know. It’s more of a no, basically,

Unknown Speaker  9:07  

I would probably ask you, what do I need to do to feel like I, it what you’re going to do for me, it’s going to work? You know what I’m saying? Because again, I have a PR rep and I was flying blind, like so much. I’m like, Dude, what do you want from me? You know what I’m saying? So nobody said to me, nobody said to me, he said, Be authentic. And we’ll take care of that. That’s what I was like, Yeah, okay.

Unknown Speaker  9:36  

Perfect. When I’m onboarding someone, for example, I just want to know who you are. So yeah, stuff your use. I know that you already know even something like your bio and your links and insurance. Right. And I also want to know, I want an hour long conversation about who you are, Scott, because there might be something you’re not thinking of you come to me to promote, you know, your, your business selling, you know, cleaning products, right. And but you know, so when you But that’s not my I don’t care about the sale of a cleaning product, that’s your your care. What I care about is getting you in front of news, getting you in front of media getting, building your personal credibility, so that whatever comes out of your mouth, you know, so that when you sell things, it works, you know what I mean? So when you so that’s my job is to get, you know, build up your credibility.

Unknown Speaker  10:18  

So I want to hear like maybe a nightmare story where you’re building up someone’s credibility. Is you ever dealt with anybody while you’re building them up that they actually are kind of a douchebag? Like, you had to actually flip the script on the fly?

Unknown Speaker  10:33  

Yeah, I ended up leaving, you know, I was I don’t like spin. I like to, you know, genuine people in our class on their message, because they’re doing awesome things. But he hasn’t here was a challenging year to like, people went a little nuts, no way really. COVID or whether it was isolation, or I don’t know what it is some people who literally lost their their like, right. And so yeah, when you and I do a lot of different personalities, across industries and across. And so yeah, I was, there was a couple situation with thankfully, I had actually, we were to come into the end of our contract. By the time I saw that problematic, you know, yeah, things that we hadn’t seen sign them before. And in that case, I mean, normally, like, I will be happy to walk away from the contract, if it doesn’t fit with me. When like, it’s really important to me to stay heart centered and violent messaging that we can actually get behind, right. But in this situation, where maybe somebody was making it, it’s more or less, or they’re doing something wrong, should something just go the wrong way today. They’re emotional. And they have a hard time, maybe their personal emotional stuff, bleeding all over their Facebook page. Yeah. I certainly have seen you know, after I, after, I’d kind of disconnected from them, built a great profile, and then they start to lose it. And everyone’s watching them now. Right? They’re like, in two minutes, you can delete all the 20 years of work. You can,

Unknown Speaker  12:03  

you can so, Tracy, We’re the same age. So if you remember the movie Back to the Future. Yeah. Okay. Let’s get that DeLorean with Marty McFly. Okay, let’s go back to the 20 year olds. Tracy, the more I don’t know, if there’s one worry then let’s go back to 20 year old Tracy. It Okay, well, what kind of what kind of knowledge nuggets? Would you drop on her? to maybe help her level up last to shorten that learning curve? A little bit?

Unknown Speaker  12:35  

Oh, man. Absolutely. I would tell I would slap her be like seriously, like pay attention? Because I don’t know why to meet a 41 to the AG, why don’t I make the business instead, instead of you know, just being like a telemarketer or being a whatever low level where I knew I was doing all these epic, epic things in you know, in my life, you know, but when it came to the nine to five, oh, I, I just apply for the low income job because I don’t have an education. So I wouldn’t say you know, it doesn’t matter. Like, all that faith that you have in yourself that you can change the world that bit that you have a new self as an activist realize, you know, what you can do is that, you know, you can actually make some money too. You don’t have barely, there’s not a I wasn’t that, you know, rich people with money are bad because I’m doing the right. I’m doing the good things and they’re doing their business bad thing. You know, you don’t love but that’s the, the worldview that a lot of people have, right? I wish I’d known earlier, you know, no, like, make some money. Because you can be way more effective than if I was if I had the money in the platform that I have now. You know, magic. Wow. I mean, imagine what I could have done if I was able to do all that stuff as a penniless activist. Right.

Unknown Speaker  13:40  

Right. Absolutely. So then, Tracy, how do you want your dash remembered that little line in between your incarnation date and your expiration date, your life date and death date on that tombstone? How do you want to trace the dash remember?

Unknown Speaker  13:52  

Yeah, well, I just, you know, I’m pretty. I’m happy at 51 looking back with everything, I’m really building my trajectory. I’m happy with my family. And, you know, I don’t think it’s like, it’s epic. Going back, you know, I spent my 30s helping a freaking innocent man from death row, that, you know, that happened. So I want to be remembered, I guess, as somebody who, who isn’t afraid, you know, and that’s my inspiration, not afraid to get out there. put yourself out there. It’s it’s really success in everything. You know,

Unknown Speaker  14:22  

it’s never too late. Right. I mean, 31

Unknown Speaker  14:25  

award winning publicist, I never should have been able to even access for VIP parties. Traveling night 2019 to nine different nine different trips to five different countries on four continents. Why? Because that’s what you know. So yeah, don’t and also don’t second guess yourself. And in terms of, you know, we literally put limits on ourselves. That’s a fast you know, even if you’re applying for a job, you might be 90% you know, you qualify for everything in it. But there’s that one little thing you don’t have so you say oh, I’m not going to apply, not realizing But you know, there is no perfect candidate you.

Unknown Speaker  15:04  

Right? So is this then like, do you still struggle and don’t Don’t lie to me on this? Do you ever still struggle with imposter syndrome? Because you found your stride at 41? Okay, and I’m sure going to those VIP events and stuff you fell out of place. I mean, you can’t be I know I did. Okay. Like, how did you deal with getting past the imposter syndrome and really leveling up to being an authentic self knowing that you actually fit in?

Unknown Speaker  15:31  

Yeah, I think just more like very early on. Like when I started freelancing as a publicist, and one of my first clients was, you know, Angela Sadler, Williamson, who is a cousin of Rosa Parks, and she had doing a film, you know, Rosa Parks, about film about my life with Rosie the next 30 years what Rosa Park did. Anyway, so she became one of my first clients. And that was really successful. And she put me in the film thanking me. So that level of that kind of a very early awesome, it’s like, oh, my God, I guess I’m really in the game. So like, Yeah, I was doing this successfully. So the thing is, I already been like, hugely successful. We were on CNN, MSNBC, Courtney is 28 year old activists. Wow. That’s why I realized, wait, that was from my messaging. We weren’t lawyers, we have no reason to. And yet we were taken seriously and be interviewed. And so it took another 10 years before I realized that Yo, gave me the confidence to realize well wait, let’s do is like, when I suddenly thought about doing it, professionals, hold on. Wait a minute. I love it. Angela Sadler Williamson, and I’ll pay you money to do it. So now it’s professional as opposed to activist at that level. And I’m like, Whoa, I guess now I’m in the game. So I never really had Oh, I don’t belong here moment. Okay. By the time it happened that I was at those parties. Okay. I guess I’m looking at me a bit, because we’d already become gotcha. Okay. I was thinking about it. You know what I mean? God trying to build that thing I was already there.

Unknown Speaker  17:01  

Absolutely. So you you’re enjoying the journey and leveled up on the journey so what do you think people misunderstand about you the most Tracy

Unknown Speaker  17:09  

I don’t know. I’m pretty I’m out there like so I’m pretty much I’m really genuine. So I’m pretty much you know, what you see is what you get, whether it’s a podcaster you meet me or you know, you look at my socials. So I feel like I’m pretty well understood. But maybe the other way. I mean, maybe people think it’s too easy. I make it look too easy.

Unknown Speaker  17:28  

There’s work maybe it’ll see the grind and the rubbish you put in 18 hours a day it is a lot of hard work. Absolutely. So let’s take our cell phone out let’s take our tablets out our computers always take anything electronic out of this question. What are three things that Tracy can’t live without?

Unknown Speaker  17:47  

Oh, and it’s things not family or people or anything maybe

Unknown Speaker  17:50  

people places or things it can

Unknown Speaker  17:54  

be family number one okay? That’s my when we need my wings for my motivation and all that. Books and Magazines I’m a I’m a reader you’d never say I’m 10 years old and not without a book and a magazine and we never have time. I have a minute on the toilet I’m reading and I can’t live without but if I had it in my tool belt of things that make me particularly happy in the day that I prefer not to live without I would put none of this is okay to say because I don’t think your legal state is legal state to state is Canada wide. Is cannabis legal? and medical cannabis. Were legal Trust me.

Unknown Speaker  18:34  

I put myself to sleep with it. So I got I feel you. I feel Florida. Oh yeah, we’re good. We’re

Unknown Speaker  18:41  

good. Definitely cannabis is in my tool belt. I like to joke admit missing fields by fine cannabis.

Unknown Speaker  18:48  

I love it. I love it. I love it. And I’m glad you’re being transparent real with that to Tracy. everything right. Other states who are a BST Okay, yeah, I get it. Yeah, we know I appreciate you being genuine and transparent. Hey, we’re back with my really good friend Tracy, Lamar and Tracy we’re going to get into our leveling up lightning round and you and I could talk 1520 minutes an hour on this you’re going to give me an answer. And each one these questions in five seconds with no explanation. I mean, no explanation, because I’ll just read the next question. Are you ready? Let’s rock and roll ready to level up my friend. That’s right. All right. Let’s go Tracy. What is the best leveling up advice Tracy’s ever received? Um, don’t be afraid. Love it. share one of your personal habits that contributes to your success reading me to other than your own website, and of course, time to shine today.com my website and your website is memoria. media.com what other website Do you like to go to to level up? I’m help a reporter dotnet beautiful. Now you see me you’re like me. He looks like he’s in this doldrums. What book? Are you handing me to read? Oh, what book? Um, Man’s Search for Meaning. Wow, bad. Victor. Maybe Victor. There you go. Yes. What is your most commonly used emoji? Happy Face. There you go. Now Don’t lie to me on this one my love. But if you could stay one age physically, for the rest of your life, keep the knowledge you’ve garnered and continuing to gain knowledge. Physically, what age would you stay for the rest of your life? I would have to say 49 I’m 51 now. Yeah. Okay. Your favorite charity and organization like to give your time or money to death penalty action. God elaborate on that one a little bit, who is definitely action.

Unknown Speaker  20:51  

They do all kinds of work with the federal death penalty state side and you sit on death row and all kinds of stuff. There’s kind of the overseeing of Yeah. Okay. Very good.

Unknown Speaker  21:01  

Thank you for doing that. And this one, you can elaborate a little bit more on but what is the best decade of music 6070s 80s or 90s 60s? john lennon the single greatest influence in my life. All right, I love I love to do there’s so much awesome wisdom, knowledge nuggets that he dropped. That’s, that’s awesome. So Theresa, can we find your love

Unknown Speaker  21:22  

lemare media.com. Or Tracy memori on LinkedIn or Facebook? Tracy lemare pr media on Instagram. And yeah, the more yellow board meeting.com. So I’m all over. So my name right? I’m all over.

Unknown Speaker  21:35  

Yeah, I’m gonna put that in the show notes and memorias LLAMUR, ie media.com. That will be in the show notes, you have to visit it, you can see all the accolades of my really good friend Tracy has, and how in the proofs in the pudding. So Tracy, do me one favor and leave us with one last Knowledge Nugget we can take with us internalize and take action.

Unknown Speaker  21:57  

This is my favorite. It’s not a business one. But it doesn’t have to be. We didn’t get this far to only get this far. And I talked about that a lot. So whether you’re doing really well and you still have goals, you want to keep going. He didn’t get that far to just stop. So keep going. Even more importantly, if you wanted to jump off a bridge yesterday, but you didn’t. And everybody’s an asshole and things are really rough because a lot of people are having a hard time.

Unknown Speaker  22:19  

Right? You didn’t get this far to only love you for saying, you know, amazing. You know, in squad we just got treated to, you know, I tend to take a minute to see how I was going to interview Tracy because I don’t have many too many PR reps on especially with the accolades that she has, you know, she helped an innocent man get release, you know, she’s learned to kind of press releases on her own. And she had such a passion for for saving this man’s life in 216 2017. He was able to be released in in back into society. And that’s because of my good friend, the beautiful Tracy memori. You know, she wants you to build your leadership, if she wants to build your leadership so you can get quoted in the media, and I love her word catapult cannibal to the top of your niche, top of your business she will be able to find out and understand your audience. She’s so passionate and she’s going to utilize the skills you have to get noticed and become the expert even upon the expert in your niche and she wants you to remember you are the expert so use whoever use a PR wrap if or if you don’t have one. Let me make a warm introduction to Tracy to catapult your business. She will get you exposed with personal credibility. She would remind herself in once to remind you to be present to be mindful to pay attention and like we say here at time to shine today from my good friend Leah Woodford get your asking gear if you don’t know something asked for the help. There are people there that will help you level up in like my good friend here. Tracy said use your gifts. You know she’s gonna remember as someone that wasn’t afraid to stop second guessing and just leveled up. And remember this Take this with you if anything else you did not get this far. Just to get this far. Don’t stop progress. Progress. Progress. That’s what my great good friend Tracy memori does. She levels up her health? She levels up her wealth. She’s humble. Yes, she’s hungry. She’s earned a varsity letter here at time to shine today varsity squad. Thank you so much. My love for coming on. This was just fantastic.

Unknown Speaker  24:16  

Thank you so much. I had to try to find amazing questions. Yeah.

Unknown Speaker  24:20  

I’ll talk to you soon. Bye. Hey, thanks so much for listening to this episode of time to shine today podcast. Proudly brought to you by southern New Jersey real estate real estate excellence who can be reached at 561-249-7266 and online at www dot Sutter in nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com flash guest If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcast. There’s a link in the show notes to our website. Also there you will see a recommended resources, we hope that you will support our show by supporting them. If you like what you’ve been listening to, it’d be great if you could just give us a five star rating and tell your friends to subscribe while you’re at it. I’m your host, Scott Ferguson. And until next time, let’s level up. It’s our time to shine.

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