Sanjit Singh is a Fractional Sales Leader and Fractional COO helping B2B companies accelerate revenue and build a repeatable, scalable sales model.
Previously, Sanj was a serial founder. He has deep expertise in sales, marketing strategy, and business development. He co-founded LeadCrunch, a San Diego based AI Marketing startup, which raised $18M and built the company to a $24M run rate with 60 employees before he exited to a fund at Series B. He mentors at Techstars Seattle, The Founder Institute โ Seattle, and The Founder Institute โ Silicon Valley.
He holds an MBA from the UCLA Anderson School of Management and a bachelors from UCSB.
When heโs not working, he enjoys spending time with his friends, playing guitar, cycling, paddle boarding, reading, and yoga. One of his passions is talking to people about their recovery from emotional challenges on his podcast Heal Grow Thrive.
fERGIEโS tOP 10+ Knowledge Nuggets and Take-Aways
- Fractional Expertise: Sanjit represents the wave of part-time senior professionals helping companies bridge critical gaps in leadership.
- Leveraging C-Suite Talent: Access to experienced executives like Sanjit without the complete commitment stands out as a game-changer for businesses on the rise.
- Navigating C-Suite Dynamics**: Not every executive needs to be full-time; fractional experts bring strategic value that fits into budget constraints.
- Unconventional Career Paths: Sanjitโs journey of starting as a reseller to becoming a CRO highlights the diverse opportunities professionals can explore.
- Sanjitโs strength lies in identifying bottlenecks across sales and marketing, factoring in broader strategic considerations for enhanced outcomes.
- Reflective Momentum: Lock onto customer needs and growth by spot-checking bottlenecks and finding tailored solutions for each interval.
- Customer-Centric Insight: Core advice โ understand customer needs intricately, guide business decisions towards addressing workflow and solutions.
- Sanjit recommends โEssentialismโ for pivotal lessons in prioritization and focus that transcend mere organizational strategies.
- Sanjitโs counsel transcends business genres, bearing tonal values of compassion that infiltrate executive coaching boundaries.
- Sajit is a believer in intentional purpose and higher calling, identifying universal signals through an enriched consecutive business-mind-lifestyle values blend.
- Vulnerability is not a weakness but a strength, essential for personal growth in business and life, catalyzing profound learning and meaningful connections
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Speech Transcript
L. Scott Ferguson: [00:00:00] Time to shine today. Podcast, varsity squad at Scott Ferguson. And I have a unique. Interview with my good friend Sanjit here. He is Heโs a fractional Like worker meaning like I never even knew this existed within the kind of the c suite individuals ceos coo cfos and on down the line that thereโs Availability for them to work actually part time for companies and for companies that really canโt afford a Person at a full time level at a c suite.
Thereโs actually opportunities for people to be hired And get their feet back in the water. Maybe theyโve been off a while or had kids or something like that. Itโs just, itโs amazing. Iโm really just going to kind of shut up and get into this interview with signs because heโs such a motivated individual, super successful individual.
Iโm so blessed to know him. And if youโre kind of a C suite person or even just working your way up the ladder and looking for options, you might want to take some notes here. I know I had three [00:01:00] pages of notes, a little bit off the cuff of, The people that I generally interviewed. So, but I definitely wanted to get them on.
Cause he says fractional. I had no idea what that meant and Iโm just blown away by it. So without further ado, hereโs my really good friend, Sanjit Singh. Letโs level up.
Time to shine today podcast varsity squad. This is Scott Ferguson. I have my good friend from over on the left coast up in the beautiful green rainy state of Washington. Sanj Singh is a fractional sales leader and fractional CEO, which I want to, I canโt wait to dig into this because Iโm flying blind here and I didnโt even want him to explain it to me off the mic.
But I canโt wait to dig into it and how he can really help you when Like he helps other companies accelerate revenue and build a repeatable scalable sales model model. Previously signs was a serial serial founder. He has deep expertise in sales, marketing strategy, and business development. He co founded lead crunch and my favorite city on planet earth, San Diego.
Based, which [00:02:00] was a San Diego based AI marketing startup, which raised 18 million, built the company to a 24 million run rate with 60 employees before he exited the fund. At series B, he mentors at tech star, Seattle, the founder Institute, Seattle, and the founder Institute, Silicon Valley. Wow. This heโs very well established.
And when heโs not working, he enjoys spending time with his friends, playing guitar, cycling, paddleboarding, reading, and yoga. One of his passions is talking to people about the recovery from emotional challenges on his podcast. Donโt go there yet. But itโs podcast. Heโll grow thrive. So I just thank you so much for coming out.
Please introduce yourself to time to shine today. Podcast varsity squad. But first whatโs your favorite color and why?
Sanjit Singh: , Iโm going to say purple. I donโt know what, thereโs something about it, something exotic kind of fun, creative. Thatโs what I like about purple.
L. Scott Ferguson: Itโs a mix between, obviously itโs a mixed stream red and blue.
So you probably have the cool side, but I bet you, when you want to be, you can be fired up, right? And itโs also [00:03:00] Royal and Regal, right? Cause across all, no matter what religion, purple was the jam, man. So that, thatโs awesome. So letโs get kind of the roots of stuff, man. Youโre well established, youโve helped.
A lot of people make, make lives better for themselves and in turn, monetarily richer as well. But letโs get to the, kind of the roots, man, where we started and weโll move up from there, brother.
Sanjit Singh: Where did I start? Yeah. So I started my career in sales moved up quickly to sales leadership. So for the first 12 years of my career, I was in sales leadership for large companies working at scale.
And then, went to business school while I was working. And then after that, I launched my first business in 2007.
L. Scott Ferguson: Wow.
Sanjit Singh: And and then since then Iโve been running businesses ever since.
L. Scott Ferguson: Awesome. What was the first business? Can you share that?
Sanjit Singh: First business? Sure. I was a reseller for DHL and about 20 LTL freight companies.
And That was a lot of fun. I still, I still run, I still have ownership in that business. Thatโs, but I donโt Thatโs awesome. Donโt [00:04:00] spend a lot of time in
L. Scott Ferguson: it.
Sanjit Singh: Yeah.
L. Scott Ferguson: Itโs funny, my first bus business ever, I started when I was in the Navy and I still have an ownership in that. And that was 1992, so, yeah.
Thatโs fantastic. So letโs dig into the fractional part of things. Yeah. โcause when I see fractional, I go, whoa, itโs math and stuff like that. But like, can you give us kind of a rundown in synopsis on what the fractional sales leader and fractional CEO, like, kind of how that runs?
Sanjit Singh: Yeah, yeah, actually, it doesnโt have a whole lot to do with math.
Awesome. Itโs, itโs a weird word that just means part time. Itโs a fancy word for saying part time. And so, but itโs actually a very fast growing segment of the market, which is , part time executive or senior talent. And basically itโs a lot of people who Recently were laid off in the last couple of years and realized that this was available to them to that they could actually work part time for companies have, , several clients, not necessarily have to report into one [00:05:00] boss and have that boss determined, , determine the course of their future.
And they could be their own, , be their own boss, be, be a business for themselves. Wow. And so this is like, , part time very experienced CFOs, chief revenue officers, which is what I am, where I run sales and marketing. You have chief, , human resources officers. So I mean, just about everything you could think of at a senior level is now available in the talent pool.
So if you are a business owner, youโre thinking about starting a business and you canโt afford a full time CFO or CRO like me, , then you can hire us part time and fit into your budget.
L. Scott Ferguson: Youโre also
Sanjit Singh: getting someone experienced really
L. Scott Ferguson: experienced. Yeah. So do people ever hire? Like this is awesome, dude.
I did not even know this stuff existed. This is cause Iโm thinking that first when you start talking, howโs that different than a consultant? But I get what youโre saying. They actually have a job placement within the organization. Exactly. Exactly.
Sanjit Singh: Dude, this is as opposed to, as opposed to [00:06:00] a consultant.
Exactly.
L. Scott Ferguson: Did you come up with this or did you see it other places or like, Oh, I wish
Sanjit Singh: I did. I wish I did. I would have patented. Dude, this is no, no, no. I actually the, my first introduction to fractional executives was as a, as a operator, I was running that company. You mentioned earlier lead crunch and we could afford a full time CFO.
And when I came across fractional CFOs, I said, Oh my gosh, we totally need. This position, we hired him immediately. Then I hired a fractional C MO chief marketing officer, and then another CMO later fractional. And then eventually I hired a full time in all those positions. But so I, I sort of bought the idea, , as a, as a customer of the idea.
And then when I left Luke crutch, I I actually didnโt. Think right, right away to become a fractional CRO. I was actually working on another software startup that I decided eventually not to start. But at that time I started [00:07:00] getting calls from a lot of my startup friends who , were founders that were struggling with sales.
And then I just said, well I guess Iโll just be a fractional CRO. I didnโt know that people did that. And as far as I know, they didnโt.
L. Scott Ferguson: Right.
Sanjit Singh: And then I just started doing it as a, as a CRO fractional. And then. But of course now itโs, itโs just exploded in the last year or two, but Iโve been doing it for about four years, brother.
Like
L. Scott Ferguson: so much to unpack here. This is, this is because I mightโve heard of it, but I never really got it. Right. So, right. So how about the synergy? Like if youโre bringing in a fractional CEO, or is there ever a CEO? Is it usually whoeverโs under this chief executive officer? Believe
Sanjit Singh: it or not. They do have fractional CEOs as well.
And fractional CEO.
L. Scott Ferguson: I do that as well. Yeah. Yeah. How about the synergy when itโs built? Are they people vetted out to make sure the synergy is right for the company? And is there a trial basis? And how about like. [00:08:00] Competition. If I was a CEO of one real estate group and then go into another real estate group at the same time to make double the pay, like howโs that thing papered up?
And I know thatโs a ton of questions. Thank you. Iโm just so blown away.
Sanjit Singh: Yeah, no, itโs, these are great questions. So you mentioned the competition aspect , I, I certainly donโt work for competitors at the same time. And I think that would be a breach of integrity. Although some may, but I, I donโt know, Iโve never run into anybody who does that.
Okay. And then you said, , is it, whatโs the synergy like, companies ought to. , talk, have a few conversations to make sure thereโs a fit, but the beauty of it is, , you, if itโs not a good fit, you, you move on to somebody else, but the nature of it is temporary. Anyway, usually youโre just stop gapping.
Like if you were a CEO, youโre stop gapping till thereโs another CEO. In my case, I may not actually be stop gapping. I may be doing a project thatโs got a beginning and an end or, or, I had a client, a rather large client. Cause most [00:09:00] of the time Iโm my sweet spots, one to 25 million in revenue, but I had a 70 million client.
And they just, they needed it. They needed me for about a year, year and a half to help one of their divisions that was flat. And we. , now theyโre growing at 24, 24, 24 to 30 percent a year over a year. So theyโre just killing it. So so the nature of the engagement will be a little bit different depending on where youโre coming in.
Some, some people have fractional CFOs for a really long time. Mineโs going to be short, tends to be shorter than that. And then a fractional CEO usually is even shorter still. Okay,
L. Scott Ferguson: so you are one of these fractional COO, CFOs yourself, correct?
Sanjit Singh: Iโm a fractional COO or I can be a fractional Chief Revenue Officer, CRO.
Gotcha. Yeah.
L. Scott Ferguson: Okay. So like, how do people find out about the, the, the fractional stuff? Like where do people find that? Is it on like on [00:10:00] Indeed or like, like where, where stuff like that found?
Sanjit Singh: Yeah. So Iโm part of an organization called Fraction L. And so if somebody is looking for something other than CRO well, they, or even if they are looking for CRO, they can go to fraction L who is, , they have hundreds of fractional talent and theyโre really, , well vetted and.
And , you can, you can hire from someone like that and that, that would be a good place to start.
L. Scott Ferguson: Okay. Itโs like, itโs called fraction L itโs like an organization where you can go and start. So exactly what are you doing then right now to getting out there and doing it? Cause youโre, are you like, kind of like in the middle of one of your fractions right now?
Sanjit Singh: I have several clients now. And but of course Iโm always looking, , I was looking for clients networking part of groups like fraction L where I get work. , Iโm often brought in by fractional CFOs and, and chief marketing officers. Cause , theyโre, theyโre deeply embedded in the organization and , theyโll, theyโll realize [00:11:00] when thereโs a need for someone like me.
And so then theyโll, then theyโll give me a call and say, Hey, , theyโre, theyโre struggling with sales and thatโs all I really know. So maybe you can talk to them and, and, and Iโm always happy to do that. , have a half hour conversation, dig into their business with them, help them figure stuff out.
Maybe they just need some advice and I send them on their way with some free advice. And if it makes sense for me to actually engage, then always happy to do that.
L. Scott Ferguson: Gotcha. So like with time to shine today, , weโre whatever 2009 is to now, and we actually, Iโm blessed to be able to grow it through, , real estate holdings time to shine today, real estate holdings, , coaching I have my podcast, like different things.
And I actually had to bring in kind of a CEO. Thatโs pretty much kind of full time. He kind of runs things and Iโm just kind of the operator, even though I kind of Do you run things right? But like one of the caveats that we had is if we had to get rid of George, which I never will, if youโre listening, George, youโre [00:12:00] never going anywhere.
But like, if I had like, if this is a fractional time, like, is there like kind of set contract times? If you were to take something like that, and what if you didnโt perform? Like right now, if I had to get rid of team, I would have to vote. Itโs like, like how sticky can it get? Iโm sorry to ask all these questions, man, because this is so, no, these are, these are
Sanjit Singh: very, very reasonable questions.
I think yeah. So I donโt know how other people structure their agreements. I go month to month. And the reason I go month to month is because. Iโm my position is I want you to be getting value. And if youโre not getting value, or if you feel like youโve gotten all the value you need, pull the plug.
Itโs time for me to move on because thatโs the nature of my work. So sure. I donโt want my customers to be to have that overhang , or to be worried about Oh, I think we got all the value we need, we got three months left on this and man, thatโs a [00:13:00] waste of money, , no, itโs month to month, , as long as you need and then, then I go, thatโs how I work the
L. Scott Ferguson: month,
Sanjit Singh: I think so.
I mean, the people Iโve run into are, but some may do contracts, but I donโt believe in that.
L. Scott Ferguson: Gotcha.
Sanjit Singh: So
L. Scott Ferguson: if Iโm out kind of at a networking event and Iโm crossing flash and meeting people and stuff, what kind of keywords. Might I be listening for with the people Iโm networking with, it would make them a good, like fractional introduction.
Like
Sanjit Singh: fractional in general,
L. Scott Ferguson: right? Yes, sir. Yeah.
Sanjit Singh: Yeah. Yeah. I would say, , if theyโre struggling with an area of their business that theyโre not an expert in and. Yeah. They feel overwhelmed by it. Like for me, thatโs probably finance. Like every time Iโve run a company, Iโm like, , I can go only so far in finance and then I feel like I need help.
Then I start to get overwhelmed pretty quickly. I would say that , some people feel that way with sales. Theyโre like, Oh, I, [00:14:00] I, , I donโt know why we canโt sell. And, , I just. theyโre spending a lot of time, but theyโre not really getting anywhere. I would say those are the things to listen for.
Thatโs when you need a fractional executive in a particular area.
L. Scott Ferguson: Gotcha. I mean, I, I do that in a lower sense with, , all centers in a sense, like thereโs certain things that I need to have done, but this is like big ticket, , people, so for yourself, letโs get the side. Yeah. So. What do you feel that your strengths
Sanjit Singh: are?
, my strengths are after doing this a long time. Iโm a little bit unusual as a fractional CRO in that Iโve actually run companies and run, , tech startups. Not every fractional has necessarily done that. They certainly run their area, but they havenโt necessarily run an entire business unless theyโre a, , fractional CEO or CMO.
And so my strength is I can figure out what is causing Their lack of sales or what we can do about it. And sometimes thatโs not necessarily just working in the sales team.
L. Scott Ferguson: You
Sanjit Singh: know, sometimes itโs [00:15:00] working with marketing. Sometimes itโs working with product. Sometimes itโs working with the website, , and so I tend to think of things very holistically.
L. Scott Ferguson: And, ,
Sanjit Singh: Iโm very methodically going through their funnel saying, whereโs the bottleneck? , I think of it sort of like, like as an operations person, like, whereโs the bottleneck?
L. Scott Ferguson: Yeah.
Sanjit Singh: Where, why, where are sales getting stuck? Whereโs the friction that thatโs kind of my superpower is finding those points and then solving them.
Yeah.
L. Scott Ferguson: What Iโm hearing is like, youโre not a believer in balance. Youโre more of a believer in harmony. You know what Iโm saying? And again, the reason why I say that is from a coaching standpoint, when I, when Iโm coaching, , blessed to coach CEOs and, , whatnot, professional athletes, itโs like, Balance is zero, but 10 pounds here.
But like, I love jazz, right? So I listened to a jazz band. Okay, great. So, , the drums might be your God or spiritual. The guitar might be your personal, the family might be the horns and on and on through community work, money and living by theyโre all different instruments, right? But if one of them is out of tune, [00:16:00] it just doesnโt sound right.
So fractionally. You could grab somebody, have โem replace that guitar player or whatnot. Mm-Hmm. in this world. Like they bring you as a CRO, right? Mm-Hmm. . And then place you in there and then youโre off playing some harmony again. Correct? Mm-Hmm. . Thatโs right. Love it. That, thatโs so easy for me to like grasp on and stuff that youโre doing.
Yeah. Yeah. Yeah. So Iโm gonna ask you then, then, what do you feel like you need to work on? What, which one, one of your lack of better term, of weakness that youโre looking to level Up com? , consistently
Sanjit Singh: I would say. Believe it or not, maybe this may sound odd, but vulnerability, vulnerability has been a challenge for me most of my life.
And I think itโs, and I think itโs really important. I think itโs important, even though itโs very important in your personal life, but I also think itโs important in business a different level of vulnerability, but vulnerability all the same. And that is something that Iโve been working on.
L. Scott Ferguson: Thatโs transparent, man. Thank you for sharing. You didnโt have to do that. So that means a lot that, that, that [00:17:00] youโre willing to do that in companies. If theyโre hearing that and they want to bring you on as a CRO or something, they love to hear that. I know, , I like to hear it because I struggle with it too, brother, , cause weโre in bed.
Just sometimes weโre like, totally. You know what Iโm saying? Yeah. Awesome. So let me ask you something, man. Like, have you seen the movie Back to the Future? Yeah. Yeah. Okay. Letโs go back in that Delore with Marty McFly. Man, letโs go back to 22, the double deuce, the 22 year olds. What kind of knowledge nuggets.
Thatโs what we call here, Tom. She, yeah. What kind of knowledge nuggets we might you drop on the 22-year-old son? Sure. To make him sure. Level up not change anything because your journey has been pretty awesome, right? But to maybe help them shorten a learning curve or blast through maybe just a little bit quicker through life.
Sanjit Singh: Sure the first thing that comes to my mind when you say that is I donโt know if he could grok most of what I would tell him, I donโt know if he would totally understand but I think I would spend I probably spent half the time trying to convince him that he was smarter [00:18:00] than he thinks he is
L. Scott Ferguson: and
Sanjit Singh: that heโs more capable than he thinks he is.
And to get out, , get out of his head about that. And then, and then the other things I would tell him, or, , what I, what I just share with you, Iโd probably explain what vulnerability is. Cause I, I donโt think he, he understood it, why itโs important. I think I would explain to him That itโs okay to not Always be moving at the speed of light to not always be doing something to to learn to slow down a little bit and think through things more carefully.
L. Scott Ferguson: Love that.
Sanjit Singh: I think those are the first things that come to mind. Yeah.
L. Scott Ferguson: Yeah. , I love that. Itโs like the Ferris Buellerโs. Iโm a big John Hughes guy, right? Iโm 52 years old. So itโs like, , the, the Ferris beers, if you donโt stop and look around, life just kind of passes you by. Right. Thatโs awesome.
Thatโs totally, thatโs vulnerable. Tell me that. Thank you again. So how does Sanjuan is dash remembered, , that little line in between your incarnation date and your expiration date, life date and [00:19:00] death date. Hopefully itโs way down the line, but how does Sanjuan be remembered, brother?
Sanjit Singh: As somebody who eventually learned to acknowledge his mistakes, Yeah.
Be vulnerable, help people in and out of business. Yeah. Do you have a book? Not yet.
No.
L. Scott Ferguson: Gotta write one, man. Iโm telling you, like youโre perfect for that. What do you think then people might misunderstand the most about Sanj?
Sanjit Singh: Misunderstand? Gosh, it depends on where theyโre sitting, but Iโm seeing
L. Scott Ferguson: the best answers Iโve ever gotten from that.
Thatโs awesome. Thatโs awesome.
Sanjit Singh: Yeah. Maybe in business. , with, , I get to focus on sales and helping the company, , helping people do what they hired me to do. They may not understand how much I love people, how much I care about people. And, but I think they do start to understand that when I work with them,
L. Scott Ferguson: because
Sanjit Singh: I really do want to know about them, their background, whatโs important to them, where they want to be in life.
, I want to understand [00:20:00] whatever they want to share about their personal life. I love to be able to relate to them on, on those levels, find things in common. So they may not understand that at first, but I think eventually they do.
L. Scott Ferguson: Love it. Love. What do you think then some of these business challenges that youโre seeing the most going in as a CRO?
What do you, what do you see in the most going in, like in a, as a fractional CRO, like what, what, what the biggest challenges that youโre noticing consistently or more than most? Sure.
Sanjit Singh: Well, letโs talk about, letโs talk about super early stage startups, cause I do a lot of mentoring there. Yeah.
The biggest issues they have is. Because I noticed one of the questions you like asking is about the aha moment or ideas or, , the click. I think early stage founders get really in love with their idea about what the business should be. And they donโt think enough about the customer, how the customerโs workflow is, what the customer actually needs.[00:21:00]
And not just what they need, but the way they want to consume that solution. Things like that. They just donโt give enough thought to, whereโs the budget going to come from? Whoโs actually going to pay for it in the company? And those are all the things that early stage startup founders That I would work with donโt give enough thought to
L. Scott Ferguson: thank you for saying that because itโs Iโve ran into that with some people even as as I coach Like I, I really love people.
I did it for this podcast. I built an avatar out whoโs listening to the show. And I kind of briefly explained it to you, but it was a four page avatar, right? And I had the whole guyโs day waking up and what heโs going through and stuff like that. Thatโs beautiful. Thatโs smart. Very smart. Yeah. So then what would Sanjaโs definition of a life well lived be?
Sanjit Singh: I think the life well lived. My definition of that has changed. I would say now it is how many people [00:22:00] have you helped?
L. Scott Ferguson: I love that, man. Yeah, thatโs beautiful. And thatโs the truth. , itโs, itโs funny. Itโs like I have not funny, but like I have clients that are just rutted. Theyโre like, Oh my gosh.
, and some of them are, , cause weโre in kind of weird times right now, but , itโs just the first thing I say is like, theyโll provide, , how much value have you provided today? Yes. Itโs like, you just said that how many people have you helped? Youโd be remembered by that. Like the more you mentor, the more immortal you become, right?
Itโs like, people remember you the more you give. And thatโs beautiful. You said, Iโm not saying go mentor everybody and get paid nothing, but I just learned that when I would get in ruts, it was a real estate broker for 27 years. Even I am now here in Palm beach. , I still have a team that I run here and I just figured itโd be days like, Oh man.
, but then Iโm like, all right, dude, who can I help? Can I push it? , shopping cart, , the corral, what Iโm saying? Itโs just stuff like that. And if they start to happen, I love that time to shine today. Pack has varsity squad. We are back in signs. [00:23:00] Like when I get out there to the, , Washington, hopefully youโll be around, maybe we can, , break some bread and talk about some of these questions, love it, love it deeper.
But today you got five seconds with no explanations and I promise you they can all be answered that way. Youโre ready to level up. Iโm ready to do it. Letโs go. So what is the best leveling up advice youโve ever received?
Sanjit Singh: To be more vulnerable. And to learn when to let go of things. Ooh, let
L. Scott Ferguson: go. Thatโs beautiful.
Beautiful. Share one of your personal habits that contributes to your success.
Sanjit Singh: To go into situations and not assume anything.
L. Scott Ferguson: Beautiful. These are nuggets, man. Thatโs awesome. So you see me coming, youโre walking down the street or you see me on networking event or somewhere. And like, man, Fergie looks like heโs in his doldrums a little bit.
What book might you hand me thatโs really enlightened you?
Sanjit Singh: I would call, I would say essentialism. The Discipline Pursuit of Less by Greg McKeown. McKeown, yep.
L. Scott Ferguson: Yeah, go ahead. You said no,
Sanjit Singh: no, do you [00:24:00] you said explanation or no? You can, please, Iโll break the rule. I think itโs a seminal and beautifully crafted work thatโs kind of centered around the idea of That only, only a small percentage, the, like the ideas, the offers, the people that we encounter are truly worth our time.
L. Scott Ferguson: Right. And
Sanjit Singh: he sort of tells you how to focus your time on these things and then skillfully, surgically, , cut everything else out. Beautiful.
L. Scott Ferguson: Yeah. Thatโs great. Love that. So your most commonly used emoji, if any, when you text. Iโll be the laughing emoji. Gotcha. Nicknames growing up. Nicknames growing up.
No, I didnโt really have any nicknames. Itโs all good, man. You have a unique name anyways. , so it works any hidden talent and or superpower that you have that nobody knows about until now. Hidden
Sanjit Singh: talent. I think Iโve become a much better interviewer of people than and then I [00:25:00] thought, and thatโs why I.
We came up with my own podcast.
L. Scott Ferguson: Love it. Love it. Chess checkers, a monopoly
Sanjit Singh: chess checkers, a monopoly, probably
L. Scott Ferguson: chess. Gotcha. I can see you playing shots, a headline for your life. Headline for my life.
Sanjit Singh: Some bad stuff happening. It all worked out.
L. Scott Ferguson: Beautiful. I love that. Any superstitions that you buy into at all? Superstitions?
Sanjit Singh: I donโt know if Iโd call them superstitions. I, Iโm one of those crazy people who believes that everything happens for a reason. Thereโs a, thereโs a plan. If something sucks, I donโt have it. If something, yeah. If something sucks, I try to say whatโs good about this thing that sucks. What can I, what How can I get better from it?
Or what,
L. Scott Ferguson: whatโs,
Sanjit Singh: whatโs the invitation here on that silver
L. Scott Ferguson: line? Thatโs another superpower you got there. But I love it. Go to ice [00:26:00] cream flavor.
Sanjit Singh: Go to ice cream flavor would
L. Scott Ferguson: be, Oh man, itโs hard to beat chocolate. Just so thereโs a sandwich called the Sanj build that sandwich for me. Whatโs on it. The
Sanjit Singh: Sanj has
I would, I would say mustard, mayo turkey. Iโm going to put Arbyโs sauce on it. Iโm going to put a horsey horsey. Yeah. You got to go for the horsey, bro. And ham and forget all that other garbage. Just a meat sandwich, a little man
L. Scott Ferguson: came to a little bacon.
Sanjit Singh: Yeah, yeah, yeah.
L. Scott Ferguson: Love it. Yeah. Favorite charity or, and or organization you like to give your time and or money to.
Sanjit Singh: Yeah, thereโs an organization I got involved with recently called the Alternative to Violence Project, which helps prisoners reduce their violent and criminal impulses before theyโre released.
L. Scott Ferguson: Youโll love it. Donnie, put that in the show notes, please. Thank you. Beautiful. Last question, and you can elaborate on [00:27:00] this one, but whatโs the best decade of music?
60s, 70s, 80s, or 90s? The best what? Sorry? Decade of music. 60s, 70s, 80s, or 90s.
Sanjit Singh: 80s, 80s, or 90s.
L. Scott Ferguson: I would say seventies. Seventies. Awesome man. Yeah. Good. I love good stuff. I love the seventies. Good stuff.
Sanjit Singh: Yeah.
L. Scott Ferguson: Yeah. I, I, again, I, โcause I was born in 72, I kind of grew up in the eighties. Graduated in 1990, right from high school.
Yeah. But like the seventies, whenever Iโm, like, my team sends me a podcast to build show notes and stuff like that. I love to have the seventies because itโs like. Stories that are, exactly whether itโs concept albums. Yeah. Yeah. Awesome. I love it. So how Sanj?
Sanjit Singh: Bolt, B
L. Scott Ferguson: O
Sanjit Singh: L T T dot IO. Bolt. Tell us about bolt.
Boltโs just the company I work work out of that I created for my fractional services.
L. Scott Ferguson: Love it. Thatโs, thatโs really cool. Cause I checked it out. Again, I didnโt know anything really about fractionals and stuff like that. Now I know that it exists and this helps [00:28:00] me out with coaching clients. Thank you.
I mean, like seriously, thank you. So good. Iโm glad if you donโt mind, leave us with one last knowledge nugget. We can kind of take with us internalize and take action.
Sanjit Singh: Yeah. I would say , if youโre running a business and youโre trying to grow sales look at it the way I would, which is whereโs the bottleneck, ?
And. Find go through the whole sales process painstakingly slow till you find where the bottleneck is and then ask yourself, , what resources or people can I engage to solve this particular part of the bottleneck and as a CEO or someone starts a business. Do you dedicate a certain percentage of your time every single day or week to grow your, to actually grow your business?
And if not, I think you should start to do that.
L. Scott Ferguson: Thatโs beautiful, man. Thatโs beautiful. And this is such a masterclass for me squad out here with my good friend, Sanj, that, he, he reminded us that, he tells us a fractional is kind of a fancy [00:29:00] word for, for part time senior talent, , it mightโve been recently laid off or kind of let go for a company, but thereโs options for you, To dip your feet back into the workforce, right?
And really get in there and embrace the company and embrace a passion. , thereโs business owners out there that you might not be able to afford a full time full perks yet. , there are options out there. You might want to go to the fraction L organization and really check that out.
Thatโs something Sanj, , poured out to us, , and thereโs a lot of value you can find it in the fractionals. Thatโs there. And thereโs a lot of the talent pool is probably pretty big. Cause some people are coming out of burnout and they, again, they just want to kind of get back in there, , and my friend signs is so passionate about helping people.
And he really laid out to us that vulnerable vulnerability is key for him. And itโs, itโs, can be key for. Everybody out there and that when youโre in sales and whatnot, that it might be slowing down, , if you donโt bring signs in, bring somebody in or [00:30:00] yourself to really find out where that bottleneck is fine, what people is in the talent that youโre going to bring in there, and.
And really help yourself out. And if youโre younger, even if youโre older and youโre kind of stuck, it really worked to convince yourself that youโre capable, that, that youโre able, and if you are stuck, , like my good friend, Leah Woodford would say, get your asking gear asked. Thereโs people out there willing to answer your questions for you.
, heโs going to be remembered as somebody that has helped a lot of people. Increase their bottom line. I can see it right now that it, this size is just a legend in this field that he cares about people. And he doesnโt care just about the bottom line. He understands that both are critical to people and the bottom line and signs, thank you so much for coming on.
Youโve earned your varsity squad letter here at time to shine today. You level up your health, you level up your wealth, man. I absolutely love your guts, brother. And I canโt wait to continue, , collaboration with you somewhere down the line. Thanks, Scott. Thanks for having me. You bet, man. Itโs great.
Really enjoyed it. All right. All right. Cheers. [00:31:00] Bye.
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