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Speech Transcript (very little editing so not exact)

L. Scott Ferguson: [00:00:00] Time to shine it in podcast. varsity squad. We are back in, I have a 2. 0 interview with my good friend, Brianna Ruelas from the Ruelas music group. And she was helping kind of people become kind of reality stars in our last interview, which she. Doesn’t turn that business down. Trust me. If someone was come to her she would definitely help them out.

But she, I’m so blessed that she’s really moved into the coaching arena. I think she was born to do it. She’s so empathetic, so energetic and just so fun, you know, and she’s a Dallas based keynote speaker and senior creative cultivator and strategist and bestselling author, which I do have her book here, which her the book that she wrote, the chapter on let your song, let your song make you not break you.

Like that actually covered even my, I read the whole thing on one flight that do a speaking event. And I was like, man, she can really bring it. And now she’s bringing it really in the coaching world. And [00:01:00] as a multifaceted entrepreneur, Brianna helps business professionals. professionals effortlessly ignite motivation, innovation, and performance so they can love the work that they do.

In her keynotes, Brianna integrates live performance when she has a voice squad. It’s like sick. You have to check out her sizzle reel, which I’ll make sure I post here as well. She, again, she integrates the live performance, original music to reinforce key concepts that ignite motivation, innovation, and performance.

Brianna believes we can reimagine The word, the future of work in this on a mission to empower professionals to align with and share their natural gifts and strengths to create meaningful contribution in the world around them. And Brianna, thank you so much for coming on. Please introduce yourself again to the time to shine today, podcast varsity squad.

But first what is the secret? Superpower or talent that you have that nobody really knows about.

Brianna Ruelas: Ooh, first of all, thank you, Scott. I am so excited to be back. Love you so much. I would say the superpower that nobody knows about. [00:02:00] Hmm. Well, I would just say my brain works. And many it’s like I said, multifaceted.

So I think my superpower is actually my ability to win. The stuff hits the fan. I do have the ability to just take a deep breath and analyze it and look at all of it and still move forward and not be completely like paralyzed. And I think it’s a really, it’s. You know, it’s kind of hidden, but I’m able to like push through and, and see all the moving pieces, but in a calm, collected way and press forward.

Cause I feel like there’s been a lot of adversity that I have overcome.

L. Scott Ferguson: Yeah. I love it. In. It’s you definitely have that way. You have to, especially in the world where you were in where there’s Buku rejection, right? I mean, it was like crazy and you, you have the ability to respond instead of react. And that’s that that’s fantastic.

So Brianna, tell us what’s new, what’s, what’s going [00:03:00] on with you right now. I know we talked a little bit off Mike, but I want the squad out there to hear it. And how you’re really very unique way of really leveling people up. So let’s

Brianna Ruelas: catch us up. Okay. Yes. So as you mentioned, I do not turn down requests to get people prepped for reality singing show auditions.

I actually just prepped two artists this week for American Idol and AGT, and they had amazing auditions. So that was exciting, but I have really moved away from that because I would say, you know A little less than a year ago or so I just started receiving a lot of I always call it like the whispers.

I started just like getting this like huge tug, like very uncomfortable tug in my heart that I was supposed to be moving into a very new direction. And when I say new, it’s not as if. It’s a place I’ve never been before. Let’s just say that. However, the one thing that I kept hearing was Brianna, I want you to use it all like the [00:04:00] strategies, the, the music, the songwriting, like, like bring everything that you bring to the table, your, your past experiences that maybe you’re not that proud of your talent, your American idol experience, all these things.

And I want you to bring them all to the table and not leave any of them behind. And I remember thinking like the words, use it all. I remember thinking, what does that mean? Like, how am I, how am I going to bring music and all the strategy coaching and business coaching that I’ve been doing? How am I going to wrap that up together in a bow?

You know, but that’s, that’s what I heard is that I want you to bring it all and not leave any of it behind. So once I started processing that I realized, oh, wow, I’m stepping into something very, very new.

L. Scott Ferguson: Love it. So you’re really, I’m not a big believer in getting out of your comfort zone. I’m a believer of stretching the comfort zone.

And, but to use it all, was that like an intuition talking to you? Something that you kind of picked up or did someone actually say that to you?

Brianna Ruelas: No. [00:05:00] Well, okay. So faith wise, I mean, I would say it’s God speaking to me. It’s just like that. I always say like that whisper or, you know maybe it’s that that gut feeling that you have, you know, inside, like knowing.

It’s time to like, you always say like level up, we’re moving up into a new space. And for me, it was time to, to move. Like I kept hearing the words like go like over and over and over. So I had to sit with that for a little bit and it was very uncomfortable. But at the end of the day, you know, I, I recognize that.

If I don’t, if I just keep sleepwalking through life and going through the motions, which so many of us do, we, we have a tendency to live complacent lives, which is a huge part of my message. Then not only are we going to be like in meh with our work, but we’re going to be met about everything in life.

L. Scott Ferguson: Love it. So [00:06:00] why, what kind of people are you coaching now?

Brianna Ruelas: So I’m working with female professionals, female business entrepreneurs. I’m also partnering up project base with like HR departments. So corporations that are looking for HR departments, looking for project based work, bringing in fresh, innovative voices, fresh, innovative creativity, and strategies for employee engagement and employee retention.

I think at the end of the day we have a. Big problem in the corporate arena right now, where no one now, a lot of people don’t want to work, but they, they feel like it’s a death sentence, so to speak, to be stuck behind a desk. Right. But I, I truly believe that the workplace can look differently and it starts with.

The individual, it starts with the people and if people aren’t tapped into what lights them up, they’re going to continue to be complacent and their performance is going to be low. They are going to be, you know [00:07:00] unhappy. Right. And that’s not going to help the overall business. So from a corporate standpoint, I love to bring in as a project based, you know, employee engagement cheerleaders, so to speak, or from the entrepreneurial space with my collective entrepreneurial experience and business experience, I’m in there really creating plans and strategies, but also really digging in to help help.

Individuals. I love working with women in business. See what’s possible. Take away those limitations that we put on ourselves, but also dig into, okay, what are our collective strengths and experiences that we’re ignoring? And what is that whisper that we’re ignoring that we know we need to take action on, but we’re too scared.

L. Scott Ferguson: Wow, that’s that’s strong and you’re doing it in a pretty unique way because you do coach people kind of one on one within organizations and groups. Right. So what have you noticed then is, you know, because I believe, you know, in our coaching world that everyone knows what [00:08:00] they want, they just don’t know how to talk themselves into it.

Right. And the we’re not consultants were like, if you’re on stage, you’re a consultant, and you’re consulting them on what to do. Now you’re moving into coaching, where we know that that that’s true. problem that resides in their, the solutions there. And if you tell them how to fix that problem and it doesn’t work, they can be like, Brandon, what the hell are you talking about?

But if they come up with the idea that you’re powerful questioning, then they’re more apt to like see it through and grind it out. And every person within an organization is like their own little entrepreneur within an organization, right? They got to bring it. And that’s the way you and I like to make them feel.

That being said, what is the biggest blind spots that you’re seeing with people as you’re kind of really starting to. Maybe in a discovery session with within organizations or even individuals.

Brianna Ruelas: You know, I, I would say they are so focused on, I don’t want to call it’s kind of like the machine, right?

They’re so focused on grinding out the work [00:09:00] that they don’t leave any room for creativity. They don’t leave any room for innovation. And to me. And they’re also lean and mean they’re lean and mean, not only as an entrepreneur. Okay. So I’m wearing all the hats. Yeah. I’m not taking the time to hire an assistant who can do some of the grunt work that maybe I don’t want to do, or the stuff that I’m not good at, but they could execute quickly and proficiently.

Right. So we’re not, we’re essentially not helping out ourselves because we’re spreading ourselves so thin. And then. We get exhausted and overwhelmed, and we have no space to innovate or to grow or expand. So I would say that is a huge blind spot, so to speak, that I do see. And I think that it doesn’t have to be that way.

I, I come, I see it completely different. 100

L. Scott Ferguson: percent man. I love that. You know, they’re, they’re grinding it out and then they’re like going home and they’re so friggin exhausted and whatnot. [00:10:00] They’re not bringing anything that they could possibly their gifts to the table. That’s, that’s beautiful. So maybe while you’re in the discovery, whether it’s the CEO, CFO, whoever it is, or even one on one, is there any good question that you’d like to ask?

You wish they would ask you, but never do.

Brianna Ruelas: Well, I think the, the question that I would love to be asked, honestly, would be why after being in the music industry for so long, do you think you are capable, so to speak qualified to, you know, work with leadership teams, HR departments, all of, you know, but even, you know, top.

Management. Right. And the, the thing that I truly believe is that a lot of these. Top leaders are burned out and not just the top leaders, but [00:11:00] everyone below them, they’re burned out. They have been grinding. They have been doing this work in a lean and mean environment for years on top of the pandemic that we just got through.

And I am fresh. I have fresh ideas and fresh excitement, but more importantly, I have. I have like a crazy, weird heart for making this better, right? And I’m super passionate about it. And I’ll be honest, the reason why I know I’m on the right, right track is ’cause I can’t explain why I’m so fired up about this.

I can’t explain where this even came from. It just got put on my heart and I’m all in on it because I see. I think my entire life, one of my, the biggest thing that irks me, okay. Is when I asked someone, so how are you, or how’s work? You know, what are you up to? And they’re like, eh, it’s all right. You know, and it’s, again, it’s the complacency [00:12:00] that complacency has always, always rubbed me the wrong way, because I think life is too short to live a complacent life.

And I truly believe that we have the ability. To create something of meaningful and as, as I mentioned before, like contribute something of value to the route, a world around us, which I think at the, at the end of the day, that’s what we all truly desire. We, we don’t want to just live my lives or complacent lives.

We actually want to leave this world and hope to have left it. Our little Mark, like a little, our own little Mark, you know, but we’re not going to leave that Mark. If we’re sitting there, you know, going, ah, that’s our life’s all right. Works all right. And like, be okay with that. That’s

L. Scott Ferguson: such a awesome thing for them to say for a coaching segue.

I mean, it’s like, you know what, I get that all the time. You know, what could make it better? You know, and they, like, I can get people, I have that. Talent [00:13:00] like yourself, where they just kind of just spill, you know, then it becomes an hour of power than a possible working relationship. But I see that all the time.

I just, what, what could make it better? Well, more pay. Well, other than that, because I’m sure that you could hit the, you know, indeed. com and something that could find the pay, dude, there’s something else that’s there. That’s like you said, they’re kind of sleeping, walking, going through with their ignoring their strengths and stuff.

So that’s beautiful. So. What do you feel then your strengths are when you’re coaching,

Brianna Ruelas: Empathy and compassion? I believe, you know, a lot of people call it, those are the soft skills, so to speak that I think that we have forgotten about compassion in work. Because we are trying to execute and just get things done and it’s all very financially driven.

But I think the compassion and empathy piece is something that I bring to the table as well as the encouragement piece. I am a cheerleader at heart. I always have been. And [00:14:00] lastly I have a strategic brain, so I’m very strategic minded and organized, but I, I think creatively and out of the box.

So I love to brainstorm ideas and I love to think, but what if, what if we did it this way, or, you know, looking for those other kind of out of the box ways of getting things done. But yeah,

L. Scott Ferguson: yeah. How about your limitations in coaching? Where do you, what do you feel like you are really tuning in to work on the most?

Brianna Ruelas: For me, I think I’m tuning in to understand or to, to listen better. I want to become a better listener because I, you know, we are asking the questions and I want to create or help them create a roadmap to the solution. That’s something I’m all about those, those roadmaps to get them where they want to go.

But in order for me to do that, I have to be a better listener, you know, because I, it’s easy to miss something. [00:15:00] I get so excited. If I hear one thing I get so, Oh, Oh, we could do this, this, this, and this. But then they just told me three other things. That, oh wait, but we have to integrate that as well. So it’s important, especially as a coach, when we’re listening to our clients, that we don’t miss the details because there’s things that can get sort of buried.

And then they, yeah, they’re buried. Right. You don’t, you don’t return to them.

L. Scott Ferguson: And I love that you set a roadmap because like when I meet a client, if luckily if I’m blessed enough to have one in South Florida, that I coach in person, I immediately go out to their car when I want to see how they take care of their car.

Cause a lot of times you can tell a lot about a person, the way they take care of their car. And I give them notice that listen, dude, I’m, we’re going to go sit in your car for 10 minutes. And, you know, they sit in the driver’s seat, sit in the passenger seat. And I tell them this rear view mirror here is super small for a reason.

You know, that’s the past. You can learn from it and you can visit it, but don’t live there. Right. And this dashboard’s huge. It can be scary. We got to get someplace. And I [00:16:00] point at their dash, you know, the, the console and say, you know, I’m this GPS, your roadmap, right? You plug in where you want to go. We’re gonna get you there, but I can’t get you there.

You’ve got to buckle your seatbelt, put the ignition and take that massive action like Tiara would say, right? So I love that we’re aligned on that and that also that you were open about limitations as well, you know, because both of us. You know, you don’t want to push it too much to the point where you’re consulting them and it comes back on you, you know, that you’re wrong with that.

So, then, Brianna, how do you want, I think I asked you this before, I’m going to ask you again, but how do you, because you’re moving into a new realm here, you’ve moved into one how do you want your DASH remembered then? That little line in between your incarnation date and your expiration date. How do you want your DASH remembered?

Has that been updated a little bit from before? How, how do you want it? Remember?

Brianna Ruelas: No, I don’t. I don’t know that it has been updated because at the end of the day, like I’m a heart centered a heart centered woman who loves people, you know? So at the end of the day, [00:17:00] I, I want people to really tap into what lights them up.

So that they can, they can contribute something that they’re proud of and feel like it’s valuable and meaningful and like every single day when they’re going to work or when they are opening up their laptop, they know that there’s meaning and purpose and value behind it. Love it.

L. Scott Ferguson: That’s fantastic. How about your, how about your definition of a life well lived?

I mean, I’ve been curious to ask you this, because you’ve lived the entertainment side, you’ve got, you know, family, awesome hubby, I mean, like, you, you, you’ve got a lot of awesome stuff. You’re blessed. We’re both blessed. God is good. But how about, like, what would you think your definition of a life well lived is?

Brianna Ruelas: I would say the definition of a life well lived would be the people like valuing the [00:18:00] people and the relationships around you and knowing the importance of like caring for them, you know, being surrounded by them because we can get so sucked up. And to the rigor, moral of life. And as we talked about the sleepwalking, all the activities, all the things that we wake up and it’s been like five years, I mean, I’m going to be sending my daughter to college, my oldest, like what just happened?

Right. You know? And so if we can actually appreciate the, the stage that we’re in right now, like really be present. With where we are right now, because you’re right. Living in the past is no good. There’s a lot ahead, but we also need to cherish and like relish in our

L. Scott Ferguson: present. That’s where everything is created.

Like you were talking about, everything is done in the, in the now. I mean, it’s, it’s [00:19:00] great to plan to live to a hundred. Right. But maybe live each day with to your best, or maybe like it’s your last in a sense as well, but squad, we are going to take my good friend Brianna through our leveling up lightning round.

Just as soon as we get back from thanking our sponsors and affiliates. Time to shine today, podcast, varsity squad. We are back in Brianna. We did this before. And some of the questions might sound familiar, but I have added some new ones for you as well. And you have five seconds to answer them just like before with no explanations.

They can all be answered that way. You’re ready to level up. I’m ready. Let’s do this. Rhonda. What is the best leveling up advice you’ve

Brianna Ruelas: ever received? Best leveling up advice. Do it anyway. Let’s do

L. Scott Ferguson: it. Scared. Love it. Share one of your personal habits that contributes to your success.

Brianna Ruelas: Daily success habits, morning success

L. Scott Ferguson: rituals, beautiful.

So I’m kind of walking on the street. I’m in my doldrums a little bit. You’re like free, [00:20:00] man. He looks, he looks like you might need a little help. What book might you hand me to level me

Brianna Ruelas: up? Ooh, 100 days of believing bigger by Marshawn Evans.

L. Scott Ferguson: That’s a good book. And that you’re the first person to ever say it.

I have read it. That’s awesome. What’s your most commonly used emoji when you text the hug? Love it.

Brianna Ruelas: Nicknames growing up. Free and shame.

L. Scott Ferguson: So just checkers, a monopoly, definitely monopoly. Me too. Awesome. Headline for your life.

Brianna Ruelas: Love the work you do.

L. Scott Ferguson: Love it. And don’t lie to me on this one, because I know that you’re a performer, but what, what’s your biggest superstition?

Brianna Ruelas: Ooh I don’t know. No worries.

L. Scott Ferguson: It’s all good.

Brianna Ruelas: I come to me, go to ice cream flavor.

L. Scott Ferguson: Mint chocolate chip. Gotcha. There’s a sandwich named Bri of Shame. Build that sandwich

Brianna Ruelas: [00:21:00] for me. Genoa salami, provolone a little pepper. Pepperoni. . Some prosciutto. Love it with some salt and vinegar and.

L. Scott Ferguson: Love it. You’re my sister from another Mr.

I love this favorite charity and organization like to give your time or

Brianna Ruelas: money to I love any educational you know, organization. So promoting organization for, I’m sorry, education,

L. Scott Ferguson: education. Love it. Last question, but what’s the best 60s, 70s, 80s or 90s.

Brianna Ruelas: I love. Probably the 60s. 60s?

L. Scott Ferguson: Love it. Gotcha. I’m an 80s kid, you know. I mean, I love the 70s. When I’m doing anything creative, I have the 70s on the background because everything’s a story in there. But, you know, when you’re born in 72 and like the 80s was my like formative years of growing [00:22:00] up, you know, so much happened in the 80s, you know, with music and stuff like that.

I mean, you listen to songs now, the hooks are from the 80s. You know, like, well,

Brianna Ruelas: I that’s, that’s pretty good point. There’s a lot happening in the eighties. So it was a

L. Scott Ferguson: decade of decadence. I loved it. I graduated in 1990. So I lived the eighties. It was awesome. So Brian, how can we find you love?

Brianna Ruelas: You can find me at Brianna reles music.

com B R I A N N A reles, R U E L A S music.

L. Scott Ferguson: com. I love it. And so tell us a little bit about how you perform slash. Teach that’s pretty unique.

Brianna Ruelas: Okay. So I am now doing what’s called keynote concert. So I perform original music, live performance. I actually sing in my keynote. So I’ll do a 30 or 60 minute keynote for groups, organizations, corporations, et cetera.

And the [00:23:00] songs are going to reinforce the concepts that I’m teaching on within the keynote. So it’s kind of built in as. You know, kind of like three stories, three songs that take you through that journey and do it’s obviously motivational speaking and focused on really confidence building motivation and also loving the work you do, right.

Thinking about possibility versus limitation. And I bring an original music when I do this. So it’s very different approach to a keynote. And I absolutely love that I can quote unquote use it all by bringing in all the teaching the strategies and my music and my like love for performing and encouraging others through keynotes.

And you’re so

L. Scott Ferguson: good that you remind me again, you, you made it through a lot of the cuts with American Idol back in the

Brianna Ruelas: day. Right. I did. Yes. I made it to the top 100 of season four, which is OG season. Okay. Carrie Underwood [00:24:00] won that year and there was a hundred thousand who auditioned. That was one of the top or the largest audition pool of American idol.

I believe season five was the largest. After

L. Scott Ferguson: four. Yeah. It was the carry and it wasn’t Daughtry

Brianna Ruelas: in there too. Michael Daughtry. Let’s see. No I want to say Adam Lambert was. Adam

L. Scott Ferguson: Lambert. And then Beau Weiss, right? Oh yeah, that’s right. It’s a second in here. Yeah. That’s the last season I ever watched.

Oh, that was literally the last season I ever watched. I was like really into, I think it had a lot to do with my ex wife and us watching it and we divorced in 2006 or so. So it was like, that’s when it was done. I was like, okay, that

Brianna Ruelas: was that. I always tell people, you know, I, I thought my life and my world was like over when I didn’t get a chance to proceed and my journey on idol.

And when I look back now, I realized that it was not an end, but it was a beginning. And I always share that because. [00:25:00] I, it, it, I have two books because of it. I’ve moved into coaching because of, and there’s so many things, you know, and, and everyone can look at their lives, right? And like, see those pivotal events that have led one thing to the next, to the next, to the next.

And that’s why I always say that none of your story goes to waste. All your experiences are meaningful and valuable. That is, those are parts of the things that you can always bring to the table. So

L. Scott Ferguson: you brought, you brought the goodness of it and really help people. And you’ve gotten contestants on, you know, and gotten them far.

And it’s just, you know, you have such a huge heart and you’re just amazing. I’m so happy we are aligned in, do me one last solid and leave us with one last knowledge nugget that we can take with us internalize and take action on.

Brianna Ruelas: Absolutely. So, you know, I talked earlier about the success habits in the daily morning success rituals.

And what I found is that when I’m not into my morning routine of, you know, the, [00:26:00] the walk or the run followed by maybe five minutes of meditation followed by journaling. When I’m talking about tapping into those, that intuition or that gut or those whispers, like if we don’t take that time, carve that time at the top of our day to really intentionally move into our day.

Then it’s going to be really hard to stay on track, but also feel aligned in our lives. So I would just say, most importantly, make that a non negotiable that morning time for you and my words intentionally move into the day is a non negotiable morning success ritual.

L. Scott Ferguson: I love that. My clients have, they have to give me five things, non negotiable, you know, every morning.

I get them. I, and you know, I, cause I have mine that I got to report to my coach. But yeah, I love that you use non negotiables like mine are, you know, planks, you know, cold plunge, rebounding on the trampoline, 150 pushups before I do anything else. And then [00:27:00] ab roller and like, those are the things. And then I go right into a 15 minute meditation, usually with like a Dr.

Jody, you know, just something. Cause I. I resonate more with the breathing, more action instead of just sitting there. So now I love the, how much we are aligned in squad. We just had, you just had some serious knowledge and I guess just dropped on you by an a 2. 0 interview here with my good friend, Brianna.

It seems to me, and I don’t want her to take offense to this, but she’s matured so much and not in like she was immature before, but in her. Like approach to people and whatnot. She’s just leveled up. I want to say mature. That’s wrong word. She’s leveled it up to a point where like, hell man, I would let her coach me.

You know, she has the ability that when, you know, the shit hits the fan that she can back up and respond and not react. So it’s a huge, huge thing that you should have in life, whether you’re a coach or not, you know, she had a tug. Yeah. At her, maybe the intuition or God was speaking to her to pull her in a direction to really help her stretch that comfort zone.

She wants you herself [00:28:00] and you to use it all and not slip sleep, walk through life and just go through the motions. She wants you to realize the really tap into, whether it’s through meditation or you’re non negotiables in the morning, that what strengths are you ignoring and really work on them? What are you grinding out at work in that leaving room for creativity?

You know, and that’s just, it’s. It’s a shame that people are like lean and mean, like Brianna said, that people are doing that. And it’s just time goes by and you wake up one day and say, what the heck happened? You know, Brianna will help you create a roadmap to the solution because she’s somebody that’s empathetic.

She really listens with her neck, you know, she leans in. So it’s not just with her ears. She listens with her eyes and again, with her neck. She, I believe she’s planting trees. That she’s never going to sit in the shade of. I think what she’s doing out there with her creativity on stage and whatnot, that’s going to be very evergreen.

People are going to be, you know, right now at Booker people that I would seriously book her to come on because in, in a couple of years, I don’t think we’re going to be able to touch her because it’s so [00:29:00] unique what she’s doing. Cause she does it for the intention, not the attention. She can very well have just went after the music career and be like, look at me, look at me.

But she stepped back. She’s like, you know what? I did it. My God said, listen, man, I’m going to tell you another way to really help people level up. She, you know, she wants you to value the people in the relationships around you and know, let them know, make sure that they know the importance of you caring for them.

And lastly, and really the most important to me is you have your non negotiables in the morning, carve time at the top of the day to be intentional and stay on track and get aligned. And if, again, if you want to book Brianna. To come on, please reach out. I’d love to make a warm introduction to you because she is going to align you with what lights you up.

And Brianna, thank you so much for coming on. You earned your varsity letter for the second time today at time. Send a day. Absolutely. Love your guts. I cannot wait to collaborate with you in the future.

Brianna Ruelas: I’m so excited, Scott. Thanks for having me on. You bet.

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