Richard’s Conversations with Money Site

Pick up Richard’s Book: A Private Conversation with Money

Richard’s Linked IN

Richard’s YouTube

Richard’s Twitter

Richard’s Instagram 

Host Your Podcast for Free with Buzz Sprout 

Our Show Sponsor Sutter and Nugent Real Estate – Real Estate Excellence 

Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square

Artwork courtesy of Dylan Allen

If you have great content regarding ‘LEVELING UP’ and would like to be interviewed on the Time To Shine Today Podcast Go Here: www.TimeToShineToday.com/guest

Speech Transcript (very little editing so not exact)

Time to shine today podcast varsity squad this is Scott, Ferguson.

[Scott Ferguson] 11:27:07

If I sound out of breath. It was on my part of it.

[Scott Ferguson] 11:27:09

We had some technical difficulties, but we worked our way through it, and I’m here with my really good friend, Richie Friesen.

[Scott Ferguson] 11:27:16

I mean this gentleman, his he’s been under high pressurepressure situations, not like brain surgery or anything like that.

[Scott Ferguson] 11:27:25

But maybe it’s just as important with people’s money you know, after 30 years in the financial world, trading on the floor is a major exchanges building a trading firm as a therapist, reviewing thousands of financial assessments and coaching traders financial professionals

[Scott Ferguson] 11:27:40

and entrepreneurs, and groups and private sessions.

[Scott Ferguson] 11:27:43

My good friend Richard realized that something is missing. You know his training as a therapist opens the door to the deeper drivers of financial and money behaviors that no longer service yet we seem to repeat them over and over again, and my Guy Richard, hears from live free investments.

[Richard Friesen] 11:27:56

Over again!

[Scott Ferguson] 11:27:59

He’s authored. A fantastic book which I’m gonna do a 5 book giveaway.

[Scott Ferguson] 11:28:03

But you have to listen to the end and I’m just so blessed to have Richard here.

[Scott Ferguson] 11:28:08

And, Richard, if you don’t mind, please introduce yourself to time to shine today.

[Scott Ferguson] 11:28:12

Podcast? But first, what’s your favorite color? And why?

[Richard Friesen] 11:28:15

Oh, my! Gosh! Purple! It used to be blue!

[Scott Ferguson] 11:28:18

Purple.

[Richard Friesen] 11:28:21

But then on the floors of the Exchange everyone had kind of standard jackets, and I wanted my firm to stand out.

[Scott Ferguson] 11:28:25

Yeah.

[Richard Friesen] 11:28:28

So we got purple jackets. Boy did they give us a lot of crap, you know.

[Richard Friesen] 11:28:33

Tease us a lot. But, men, you could see us anywhere on the floor.

[Scott Ferguson] 11:28:36

Bro in purple is royal and regal right one, and if you get Biblical about it, everything.

[Richard Friesen] 11:28:40

Sure!

[Scott Ferguson] 11:28:44

The Book of Numbers was all about. The purple was the royal garment, but also it’s a mix between red and blue and some of this worked on the floor.

[Scott Ferguson] 11:28:52

Bro. You probably had a little bit of the red and the blue moment.

[Richard Friesen] 11:28:56

Oh, my gosh! We had moments!

[Scott Ferguson] 11:28:57

So that’s that’s all. Those.

[Scott Ferguson] 11:29:01

Seriously, my friend, thank you so much for being here, and for your patience today.

[Scott Ferguson] 11:29:05

I’m really want to kind of dig into your roots kind of like where you started and how you worked up made the decision to work at a trading floor in that high pressure situation, and then you know how you’re now really helping people unlock their mindset with regards to the

[Scott Ferguson] 11:29:19

monetary side of life.

[Richard Friesen] 11:29:20

Yeah, I started when I was a glassblower originally and had a friend, Joe Richie, who? What from college friend?

[Scott Ferguson] 11:29:26

Wow!

[Richard Friesen] 11:29:31

And he started trading. He says, Hey, come, join us! But here’s an internal limitation I had.

[Richard Friesen] 11:29:37

I don’t deserve that I don’t belong there.

[Richard Friesen] 11:29:40

I’m not smart enough, good enough, or whatever. So I said, I’m gonna go to Merrill Lynch.

[Richard Friesen] 11:29:46

I’ll work for them for a couple years. I’ll really get a background.

[Richard Friesen] 11:29:48

Then I’ll go go work with you. But all through my career the major problems were internal limitations.

[Richard Friesen] 11:29:56

All the way up.

[Scott Ferguson] 11:29:57

Wow! You said internal limitations. Right? Okay, what?

[Scott Ferguson] 11:30:04

What was your steps then? Really to you know, unlock that side and say, Hey, I’m good enough to do this.

[Richard Friesen] 11:30:10

Yeah.

[Scott Ferguson] 11:30:10

This is what you know made me not bored to do, but something that I know that I can do.

[Richard Friesen] 11:30:15

Yeah, it’s it was in April of 1995, and I had was the middle of the night, and I heard this voice.

[Richard Friesen] 11:30:24

It woke me up, and his voice said, Rich, you’re only worth $200,000 a year.

[Richard Friesen] 11:30:31

I looked around the room. My wife was sleeping beside me.

[Richard Friesen] 11:30:35

Nobody else was there. But this was a powerful, internal voice.

[Richard Friesen] 11:30:41

Now the question then becomes, how do we make those internal voices explicit so that we can understand better what our internal limitations are.

[Richard Friesen] 11:30:50

So I got up as the middle of the night, and I drove to cross the Golden Gate Bridge to the floor.

[Richard Friesen] 11:30:56

The Pacific Exchange, where I was an independent marketmaker, and there I sat on the steps outside that it was still locked, and when the doors open I went inside, and normally rich phrase in philosophy major very careful I stood at the back of the pit I you know I kind.

[Scott Ferguson] 11:31:10

Okay.

[Richard Friesen] 11:31:14

Of just picked it. Orders that were, you know, a little bit off of value, and the first year I started on my own I made a 125,000, then 150.

[Richard Friesen] 11:31:23

Then 1 75, and then 200,000, then 200,000.

[Richard Friesen] 11:31:26

Then 200,000. I was stuck. I was stuck at $200,000, so I, still on the edge of the pit.

[Scott Ferguson] 11:31:27

This is good to say to you, right? Right?

[Richard Friesen] 11:31:36

Excuse me, and I heard that voice that said, Rich, you’re only worth $200,000, and in that moment I was done with that voice, and I went and stood right in the best spot.

[Richard Friesen] 11:31:51

Now on a pit, and there’s no pits anymore like this anymore.

[Scott Ferguson] 11:31:55

Right, right.

[Richard Friesen] 11:31:55

But you know, in the pit there are best spots.

[Richard Friesen] 11:31:58

Were. We’re commandeered by the people of the most capital, the meanest, the most socially aware, I mean the most gravitas.

[Richard Friesen] 11:32:09

You know that Pit was commanded by the heavy hitters, and so I went and stood in the best spot in the pit, so everyone else kept around. Before 6, 30 bell.

[Scott Ferguson] 11:32:11

Sure!

[Richard Friesen] 11:32:21

Everyone kept coming in, and the guy who always stood there looked at me.

[Richard Friesen] 11:32:24

Stood beside me, little bit of chatting, looking at the clock just before the bell went off you tap me on the shoulder.

[Richard Friesen] 11:32:32

Say, okay, time to move over.

[Scott Ferguson] 11:32:35

Really?

[Richard Friesen] 11:32:35

I I didn’t move. He started pushing.

[Richard Friesen] 11:32:38

I started pushing the whole bit went holy mackerel, and just stood back as they knew what was gonna happen, because rich reason it violated all the norms on the floor.

[Scott Ferguson] 11:32:46

Right, right.

[Richard Friesen] 11:32:51

So the Exchange staff said, You guys get into a fight.

[Richard Friesen] 11:32:54

$10,000 fine for each of you. I stood my ground.

[Richard Friesen] 11:32:58

I pretended I had concrete boots, the the bell went off, and it options open, and a whole bunch of series.

[Richard Friesen] 11:33:05

So every series I went by 50, sell you 20, I buy them, buy them.

[Richard Friesen] 11:33:12

I just went at the pit, thought rich freezing had gone.

[Richard Friesen] 11:33:13

Berserk.

[Scott Ferguson] 11:33:14

He’s bananas today.

[Richard Friesen] 11:33:15

Yeah, I bet I would. I went on to make many times that $200,000 internal limit.

[Scott Ferguson] 11:33:22

Hmm!

[Richard Friesen] 11:33:22

So I use that money then to start a trading firm, and what was interesting is some of the about a third of the traders I hired would use my system and just make money and make good money.

[Scott Ferguson] 11:33:34

Sure!

[Richard Friesen] 11:33:34

A third of them would be okay, not great, but okay. And a third of them just couldn’t make it.

[Scott Ferguson] 11:33:40

Okay.

[Richard Friesen] 11:33:40

So it occurred to me, what if? What if the traders that weren’t doing well had that same internal limitation, and that started me on the whole path to the book, and to working with people to expand their their vision of what they can do? And who they are?

[Scott Ferguson] 11:34:01

You know? What was it, though? You got out of bed? Okay, you drove across the Golden Gate.

[Scott Ferguson] 11:34:07

You stood outside. But what was it that moved you in that moment?

[Richard Friesen] 11:34:13

Boy, you asked the hardest question and the best question, because that is really what my career then went to.

[Richard Friesen] 11:34:25

How do we take something that was kind of accidental?

[Richard Friesen] 11:34:27

That voice? And how can we make it intentionally? And so I’m so as I work in with traders, I I said, Okay, how can we make this intentional?

[Richard Friesen] 11:34:39

And I brought in a hypnotherapist, and what we discovered was like for some of the traders.

[Richard Friesen] 11:34:46

It was one of them was from dirt. Poor poverty in West Virginia, very smart, very hardworking, and as soon as he started to make some money he would give it back and under hypnosis he came up with I’ll lose my family because he had in West Virginia

[Richard Friesen] 11:35:02

cousins and uncles that would get together for Barb queues, and you know nobody had much money.

[Richard Friesen] 11:35:07

But the family unit was was just, was the prime value that he had, and if he made money he would lose that, or at least that was his mental concept.

[Scott Ferguson] 11:35:08

Right.

[Scott Ferguson] 11:35:15

Right? Absolutely. I live that. Yeah, absolutely. Oh, yeah. Oh, I absolutely.

[Richard Friesen] 11:35:19

So did you tell me about that?

[Scott Ferguson] 11:35:23

I just. I grew up with a father who worked on the line at General Motors, and he always would brag about that.

[Scott Ferguson] 11:35:28

He could tell his son. Now my father is my best friend, like best friend. The world.

[Scott Ferguson] 11:35:33

We’re super close. But he he could tell his friend that he couldn’t get him something, and that would be okay with it. Right?

[Scott Ferguson] 11:35:38

So I needed a new pair of wrestling shoes.

[Scott Ferguson] 11:35:41

Oh, I can’t get these, but I would be okay with it, so that really built up my identity early, 2 thousands.

[Scott Ferguson] 11:35:48

I printed money, made 3 million dollars. And basically just my mentors.

[Scott Ferguson] 11:35:54

You know, we’re like, Hey, watch your money to this this, and then, by O!

[Scott Ferguson] 11:35:58

9 was gone. It was just I didn’t have the identity or feel like I had the worth to hold on to it right?

[Richard Friesen] 11:36:00

Yes, yes.

[Scott Ferguson] 11:36:05

But I have to back you up, though, just I’m sorry, Richard, because I’m super intrigued.

[Scott Ferguson] 11:36:09

You haven’t answered me, though of what got you out of bed and drove across the Golden Gate Bridge.

[Scott Ferguson] 11:36:16

What was that inal dialogue with yourself? Because I’m super curious.

[Richard Friesen] 11:36:20

Yeah, that is, a mystery to me. Still, in other words, that voila, you know.

[Scott Ferguson] 11:36:21

Some of this.

[Scott Ferguson] 11:36:23

Okay. No. Fair enough.

[Richard Friesen] 11:36:26

Everything was gelling, every rich was just finally done with the struggle, and finally that voice said, Rich, you’re not worth 200,000.

[Scott Ferguson] 11:36:31

Love it.

[Richard Friesen] 11:36:36

That voice was trying to hold on, because I knew I was ready to.

[Scott Ferguson] 11:36:39

Yeah.

[Richard Friesen] 11:36:39

Bust out. So how can we make that intentional?

[Richard Friesen] 11:36:43

And that’s where we have a whole bunch of exercises that that that listen to those deeper voices.

[Scott Ferguson] 11:36:44

Love it. Yeah.

[Richard Friesen] 11:36:51

What we have is the golden key process. First is awareness, and in my private coaching what was we drilled down to all the voices that we have?

[Richard Friesen] 11:36:59

And I have a methodology for listening to all those different voices eliciting their what they want, and it turns out that they all have a positive intent that that that limiting voice had a positive intent to keep me safe, and what you just said Scott about you know not being worthy are not being able to step

[Scott Ferguson] 11:37:08

Yeah.

[Richard Friesen] 11:37:20

into wealth, and that’s so, as result, the money discipline.

[Scott Ferguson] 11:37:22

Sure!

[Richard Friesen] 11:37:23

Well, that’s repeated by wealthy football players who don’t have enough money to retire.

[Scott Ferguson] 11:37:27

Yes.

[Richard Friesen] 11:37:28

Lottery winners, you know. This is repeated.

[Richard Friesen] 11:37:32

So the question is, do we have? And I’ve never had one client come to me and say, Rich, I’m not ready for wealth.

[Richard Friesen] 11:37:40

They always imagine that they they can think about it. And about 70% of my clients do not have the internal identity belief systems and behaviors to maintain wealth.

[Scott Ferguson] 11:37:41

Right.

[Scott Ferguson] 11:37:44

Sure!

[Scott Ferguson] 11:37:54

Right.

[Richard Friesen] 11:37:54

And this is where we go. How do we recreate that?

[Scott Ferguson] 11:37:58

Right, I noticed a lot of people. They do get that wealth because they’re a lot of them work as a chip on their shoulder right?

[Scott Ferguson] 11:38:05

Instead of really from a place of service, and you know the the theory of relativity comes into play once you make money, everyone’s your relative, right.

[Scott Ferguson] 11:38:13

You feel obligated to give them the a little piece of what you have.

[Scott Ferguson] 11:38:18

But so, Richard, I have to ask, are you? Do you work one on one with clients?

[Richard Friesen] 11:38:22

Yes, we have. I work with groups. I work one on one with clients.

[Richard Friesen] 11:38:27

We have a online course. In fact, what I’ll do is I’ll give you listeners a free access to the course, and I’ll tell them where to go to get that.

[Scott Ferguson] 11:38:33

Sure. Okay. Beautiful.

[Richard Friesen] 11:38:36

So we have a number of different ways to do that, and I want to comment on what you brought up, because it’s so important.

[Scott Ferguson] 11:38:40

Okay.

[Richard Friesen] 11:38:46

You know our culture today and the belief systems around money and well and meaning.

[Richard Friesen] 11:38:51

It used to be. There was a pretty good sense of cohesion around definitions, but now we have, you know, a huge political divide.

[Scott Ferguson] 11:38:58

Right.

[Richard Friesen] 11:39:01

We have a divide around taxes. We have a divide around wealth, and I’m not gonna comment on that, except to say that we internalize that conflict. Oh, my gosh!

[Scott Ferguson] 11:39:02

Sure!

[Scott Ferguson] 11:39:06

No, I appreciate that. Yeah.

[Scott Ferguson] 11:39:11

Sure!

[Richard Friesen] 11:39:11

If I’m wealthy I’m gonna become an asshole.

[Scott Ferguson] 11:39:13

Right, yeah, no, you’re fine. Fuck it. We’re good man.

[Richard Friesen] 11:39:14

I should say that. Yeah.

[Scott Ferguson] 11:39:17

We’re good. Oh, I appreciate that, and it’s true, because the entertainment world and whatnot.

[Scott Ferguson] 11:39:23

And again, I don’t go political or really religious on this on this show, but the entertainment world will put movies out where it’s cool to be poor like, say, Titanic, Titanic is the worst movie for mindset, like, Okay, it’s cool to go down below.

[Richard Friesen] 11:39:31

Oh, yeah.

[Scott Ferguson] 11:39:37

Deck and drink beer, and all the stuff, but it’s snobby they hang out with the people that it worked their life to provide the jobs for the people that are below deck, and that’s where I was stuck as well with my mindset, but

[Scott Ferguson] 11:39:54

you mentioned 3. The golden key process has 3 things.

[Scott Ferguson] 11:39:57

Once awareness what’s the other 2 without spilling too much?

[Richard Friesen] 11:39:59

The next one is acceptance. In other words, if I am aware of a repeated behavior that doesn’t serve me, and then I try to discipline, I beat myself up.

[Scott Ferguson] 11:40:02

Okay.

[Richard Friesen] 11:40:09

I say I shouldn’t do it er well that the awareness is going to shut down.

[Scott Ferguson] 11:40:10

Sure!

[Richard Friesen] 11:40:15

But if I can say well, I’m really aware that I have a $200,000 in that fascinating holy mackerel I’m going to assume it has a positive intent. I’m going to accept it.

[Scott Ferguson] 11:40:22

Right.

[Richard Friesen] 11:40:26

I’m going to listen to that voice. So it’s awareness, acceptance.

[Richard Friesen] 11:40:30

And then it becomes agency. So in other words, if we can be aware, constantly from a higher level of what’s going on, then eventually, that awareness can develop agency that we can start rather than making our decisions from our subconscious routines, we can start making decisions from a higher level self that that is

[Richard Friesen] 11:40:51

meaningful meets our goals, and guess as to where we wanna go.

[Scott Ferguson] 11:40:54

Wow! Well, that’s amazing. So when you’re starting to work with, you know, clients, one-on-one, Richard, if you don’t mind sharing some of your secret sauce in that discovery, conversation, they haven’t really hired you yet.

[Richard Friesen] 11:41:04

Sure!

[Scott Ferguson] 11:41:09

But you’re really trying to find that blind spot that they have.

[Scott Ferguson] 11:41:11

What is some of your secret sauce and help you find that blind spot?

[Richard Friesen] 11:41:14

We can demonstrate it, or I can talk about it.

[Richard Friesen] 11:41:17

Which would you prefer?

[Scott Ferguson] 11:41:17

Let’s talk about it, just cause we let our time constraints.

[Richard Friesen] 11:41:19

Yeah, we we do, okay, so what I do is, I’m it’s all my clients now are on zoom cause they’re all over the world.

[Scott Ferguson] 11:41:21

But maybe we’ll do another part 2.

[Scott Ferguson] 11:41:28

Understood.

[Richard Friesen] 11:41:29

And so I ask, make sure I can see their face, and for me the clues that are most important are the physiology.

[Richard Friesen] 11:41:38

We lie to ourselves, we lie with words, words, we all sorts of things.

[Richard Friesen] 11:41:43

We try to impress people, but what I watch for is physiology, you know, lips, cheeks, jaw, and and that tells me a lot of truth, and it’s like the opening the door, so they’ll be talking, and I’ll say I noticed that you’re tight in your

[Richard Friesen] 11:42:00

lips when you say Xyz. So tighten them some more.

[Scott Ferguson] 11:42:02

Hmm!

[Richard Friesen] 11:42:04

Hmm! Tighten up some more. Hmm! How does it feel when you tighten?

[Richard Friesen] 11:42:09

I feel anxious what else is going on? My stomach is tight, tight in your stomach.

[Scott Ferguson] 11:42:13

Like, this? Yeah.

[Richard Friesen] 11:42:14

More. And now give your tight stomach a voice.

[Richard Friesen] 11:42:20

I hate being here, I’m afraid of what’s going to happen, whatever they say.

[Richard Friesen] 11:42:24

Come up, there we’re getting to some truths by going through the physiology and then what we do is is all, say, something like, and this is a, you know, an hour or 2 long process, or really truncate in here, and I’ll say how old you feel right now and the answer usually comes

[Scott Ferguson] 11:42:36

Sure, absolutely.

[Richard Friesen] 11:42:44

between 4 and 8 years old. I’m 4 years old.

[Richard Friesen] 11:42:47

What’s going on with little Bob? I’m hiding under the bed because my dad came home drunk.

[Scott Ferguson] 11:42:50

Yeah, yeah.

[Richard Friesen] 11:42:53

I could hear him slam the door. I know he’s drunk, and I know he’s going to beat me.

[Richard Friesen] 11:43:00

Oh, my God, yeah. So what we’re doing now is finding out, not only through physiology, the subconscious belief systems, but the how that’s locked into our body.

[Scott Ferguson] 11:43:15

Right.

[Richard Friesen] 11:43:15

So we can say, okay, that behavior that you’re doing is trading, or is an entrepreneur as a leader.

[Richard Friesen] 11:43:23

That is, can’t comes from a positive intent hiding from your dad to save yourself.

[Scott Ferguson] 11:43:29

Sure! Wow!

[Richard Friesen] 11:43:29

Is that right? Yeah. So once we recognize the positive intent of it, then we can.

[Richard Friesen] 11:43:34

I can talk to that part that protected that little boy, that little girl, and then we can say, How would you like to do a better job?

[Scott Ferguson] 11:43:42

Wow, yeah.

[Richard Friesen] 11:43:42

Oh, okay, so no, that’s condensing a lot and and it doesn’t give the richness.

[Scott Ferguson] 11:43:46

No, I I feel you.

[Richard Friesen] 11:43:49

But rather than trying to discipline, willpower, change our behavior, we look to accept those all those voices, those parts of ourselves that haven’t been heard.

[Richard Friesen] 11:44:01

And sometimes it’s it just brings tears to my own eyes when when there’s a voice from the past that is finally says, Oh, thank you for hearing me.

[Scott Ferguson] 11:44:03

Sure!

[Scott Ferguson] 11:44:09

Yeah, that’s you know what I love about it. Richard this is be a military guy, right?

[Richard Friesen] 11:44:11

Oh, my! Gosh!

[Scott Ferguson] 11:44:17

And doing some time, and hard target situations and stuff.

[Scott Ferguson] 11:44:19

It’s like, it’s like stress testing is what we would do.

[Scott Ferguson] 11:44:24

We put ourselves in situations where it was very uncomfortable in living, and I love it.

[Richard Friesen] 11:44:25

Yeah.

[Richard Friesen] 11:44:28

Yes.

[Scott Ferguson] 11:44:30

You take, take them there with your fantastic protocol there’s not many people could do that with you.

[Scott Ferguson] 11:44:35

Okay, I just know. I know I can’t as a coach, cause I think that leans to me a little bit more therapy than coaching, but it’s fantastic, and and I have to ask you when you’re starting to work with these people is there any

[Scott Ferguson] 11:44:51

good question that you wish they would ask you, but never do.

[Richard Friesen] 11:45:00

No, I it’s if asking a question is like seeking advice from me.

[Richard Friesen] 11:45:07

And I don’t think advice. You know. It’s awareness what’s going on with you.

[Scott Ferguson] 11:45:09

Okay. Gotcha. Okay? Right?

[Richard Friesen] 11:45:14

Acceptance agency. And how do we build rapport with your values and your goals?

[Richard Friesen] 11:45:22

And for me it’s just helping them elicit what is already there, just like I had that voice in the middle of the night.

[Richard Friesen] 11:45:30

How can we help them find their voices intentionally cause?

[Scott Ferguson] 11:45:35

Love it.

[Richard Friesen] 11:45:36

If I give advice, and there’s still that part there that is protecting them.

[Richard Friesen] 11:45:42

For some other reason, or from the past. That advice then now becomes a struggle.

[Richard Friesen] 11:45:47

Oh, I should do this! Rich said I should do this. Oh, I didn’t do it! Oh, I’m a I’m a screw up.

[Scott Ferguson] 11:45:54

No, you’re fine. Yeah. Yeah. Cause I I don’t.

[Scott Ferguson] 11:45:58

Even if I’m a coach, I’m not a consultant because I’ve tried to consult before and people like how Fergie gave me this stupid shit, and it didn’t work.

[Richard Friesen] 11:45:59

Yep.

[Scott Ferguson] 11:46:06

But if I just believe that everyone knows what they want, they just don’t know how to talk themselves into it right?

[Scott Ferguson] 11:46:11

And the problem or challenge that they have resides in front.

[Scott Ferguson] 11:46:14

Inside them. And so does the. You know what they need the remedy as well.

[Scott Ferguson] 11:46:18

That’s what I feel that I’m good at of getting out of them, and I think we do it in certain ways that are parallel, but also perpendicular as well.

[Scott Ferguson] 11:46:26

That I won’t touch some of the stuff you do.

[Richard Friesen] 11:46:27

Okay.

[Scott Ferguson] 11:46:29

So, Richard, have you seen the movie back to the future?

[Scott Ferguson] 11:46:31

Alright! Let’s get that glory with Marty Mcfly.

[Richard Friesen] 11:46:31

Yes.

[Scott Ferguson] 11:46:34

Let’s go back to the double deuce the 22 year old, Richard!

[Scott Ferguson] 11:46:38

Okay. What kind of knowledge? I guess once you drop on him, maybe not so much change too much.

[Scott Ferguson] 11:46:44

But to maybe shorten the learning curve. Blast through or level up, maybe just a little bit quick.

[Richard Friesen] 11:46:47

Yeah, wow, I feel a rush of emotion as I think about that.

[Scott Ferguson] 11:46:53

Love it.

[Richard Friesen] 11:46:54

I think about that 22 year old, so naive.

[Richard Friesen] 11:46:58

I grew up very religious. My father was a preacher. I went to Wheaton College, which is a very protective Christian school west of Chicago.

[Scott Ferguson] 11:47:04

Yeah.

[Richard Friesen] 11:47:07

I was expected to go in into the pat in become a pathor myself. And I. It’s so totally naive as to the world. And what was going on relationships. Sexuality. And I think I would just put my arm around him Jesus and said, you’re okay.

[Scott Ferguson] 11:47:29

Love it.

[Richard Friesen] 11:47:30

Yeah, you’re okay as you are. You have a lot to learn.

[Scott Ferguson] 11:47:32

Yeah.

[Richard Friesen] 11:47:37

You are very protected. There was. There’s you had a big a hole in. I had a big hole in my heart that I was trying to fill in all sorts of different ways when what I really needed was for someone just to put their arms around me and say, you’re okay.

[Scott Ferguson] 11:47:56

That’s beautiful. That’s so transparent, and thank you for sharing that Richard.

[Scott Ferguson] 11:48:01

And so then how would you want your dash? Remember that little line in between your incarnation date, your expiration, date, your life, date and death date hopefully it’s way down the road.

[Scott Ferguson] 11:48:11

How does Richard want his dash? Remember? There on the tombstone?

[Richard Friesen] 11:48:16

Oh, if I couldn’t invite people more people to rapport with themselves with the parts of themselves, with money, with success and wealth, and especially with our cultural trends today, that is becoming more and more challenging.

[Richard Friesen] 11:48:35

And so, if I can create that and invite, create a model and a picture and a vision for people to step into success and feel really good about it.

[Richard Friesen] 11:48:47

For example, I reframe. I have a dozen expertises around money wealth, meaning, and one of them is called certificates of Appreciation.

[Scott Ferguson] 11:48:52

Yeah.

[Scott Ferguson] 11:48:57

Hmm!

[Richard Friesen] 11:48:58

So, Scott, if you do something for me, I give you not money, but certificates of a appreciation.

[Scott Ferguson] 11:49:05

Right? Yeah, I like it.

[Richard Friesen] 11:49:06

If I do something for you, you give me certificates of a appreciation.

[Richard Friesen] 11:49:13

Now everyone’s gonna say, well, there’s cheating. There’s fraud.

[Richard Friesen] 11:49:16

There’s robbery. Yes, all there is all that, and I’m not diminishing that.

[Scott Ferguson] 11:49:21

Right, right, right.

[Richard Friesen] 11:49:21

But the more this is, what’s gonna to floor a lot of people.

[Richard Friesen] 11:49:27

And they’re hackles are gonna raise.

[Richard Friesen] 11:49:29

And they’re gonna yell at you for having me on the more certificates of appreciation that you collect honestly by delivering value, the more value you have delivered to the world.

[Scott Ferguson] 11:49:41

Yes, yeah, that’s so freaking. That’s true, is it?

[Richard Friesen] 11:49:42

So the.

[Richard Friesen] 11:49:46

Yeah.

[Scott Ferguson] 11:49:46

People are not open to reciprocation that I see a lot.

[Scott Ferguson] 11:49:54

They wanna give you give you a give which I do until it hurts so good.

[Scott Ferguson] 11:49:58

But I’m like that plant that since in my window that my cats like to knock it over all the time.

[Scott Ferguson] 11:50:02

Where you know the we breathe out carbon dioxide.

[Scott Ferguson] 11:50:07

That that plant breathes it in, it breathes out oxygen.

[Richard Friesen] 11:50:07

Yeah, yeah.

[Scott Ferguson] 11:50:09

I do it so. I love that the the more you accept, the more you give in, the more like lack of better term, successful and better you feel.

[Scott Ferguson] 11:50:19

And that’s and the further way you go I love how you put that you put it in such a delicate way that actually people will be like, oh, I can’t get mad at that.

[Scott Ferguson] 11:50:30

It’s beautiful, man that’s awesome.

[Richard Friesen] 11:50:31

Yeah, and so it’s a total reframe from money as wealth.

[Richard Friesen] 11:50:37

And still, you know, that’s the one pie model and the one pi model says, if I have more you have less. Oh, my God!

[Richard Friesen] 11:50:44

Those wealthy people have so much money. Well, there is a limited supply of of currency in any given time, but there’s no limit on the value we can deliver to each other, and as a result, the value I deliver to you and their certificates of appreciation you give to me does

[Scott Ferguson] 11:50:46

Yeah.

[Scott Ferguson] 11:50:55

Yes.

[Richard Friesen] 11:51:03

not only not take away from others, but may create a model for other people to deliver more and more value.

[Scott Ferguson] 11:51:10

That’s beautiful!

[Richard Friesen] 11:51:10

So if we think about that, then we we can go to. How do I deliver value?

[Scott Ferguson] 11:51:12

Wow!

[Richard Friesen] 11:51:17

Well, I need skills. I need abilities. You mentioned earlier about, you know, people working and providing services.

[Richard Friesen] 11:51:25

So how can I do deliver value in a way that you value it?

[Richard Friesen] 11:51:28

In other words, I can’t say, Scott, you should value Xyz.

[Richard Friesen] 11:51:32

I’m gonna give it to you. Gold, darn it! Take it!

[Scott Ferguson] 11:51:32

Wow! Right?

[Richard Friesen] 11:51:34

No, it’s I need to really have empathy with you and understand what you’ve value.

[Richard Friesen] 11:51:39

Be able to communicate that value in marketing and being able to deliver, so that the certificates of appreciation you give me are actually up in appreciation.

[Scott Ferguson] 11:51:48

I love it. I love it, Richard. Richard, I love this, and as we move things along a little bit, what is Richard’s definition of a life well lived?

[Richard Friesen] 11:51:59

Oh, my gosh! I am so fortunate! The what life well lived is my family!

[Richard Friesen] 11:52:07

6 grandkids were. In fact, I’m leaving for this Saturday up to bend Oregon for a snow week.

[Richard Friesen] 11:52:15

All the kids will be there all the grandkids. They all love each other.

[Scott Ferguson] 11:52:15

Beautiful!

[Richard Friesen] 11:52:17

I tell you that is tops. I have a vision of creating more rapport with and giving people the ability to have more rapport with themselves in the world.

[Richard Friesen] 11:52:29

Their finalances. And that’s why I wrote the book, and I’ve got, you know.

[Richard Friesen] 11:52:34

I got 3 more books that I wanna write. So I’m 75.

[Richard Friesen] 11:52:38

And the question is, can I stay healthy now that I?

[Scott Ferguson] 11:52:38

Wow! You look great, brother. Of course you can. Good!

[Richard Friesen] 11:52:41

Yeah, so can I get done? Well, what I want to do?

[Richard Friesen] 11:52:48

And if I look back the reason alright, let me rephrase that the anchors around me prevented me from starting this earlier, and so my encouragement to your listeners is, find out what those survival mechanisms are.

[Scott Ferguson] 11:52:58

Hmm!

[Richard Friesen] 11:53:05

Those anchors, those pieces, those beliefs, those behaviors that are holding you back.

[Richard Friesen] 11:53:10

So you’re not at 75 cents. Oh, I can start now.

[Scott Ferguson] 11:53:13

Yeah, I feel you, man, wow, that’s that. Thank you again for the transparency and honesty and squad.

[Scott Ferguson] 11:53:21

We’re going to take my good friend Richard Freesen through our leveling up lightning round just as soon as we get back from thinking our sponsors and affiliates time.

[Scott Ferguson] 11:53:29

To shine today. A podcast first you squad, we are back with my good friend.

[Scott Ferguson] 11:53:34

He was just dropped. Some serious knowledge that I guess I’m yeah.

[Scott Ferguson] 11:53:37

I probably have at least 3 pages of notes. Squad. I’m sure you do as well.

[Scott Ferguson] 11:53:41

But, Richard, hopefully, one day we’ll meet up, you know.

[Scott Ferguson] 11:53:43

Maybe talk about a few of these questions. 1520 min, but here and I told you to this, you have 5 s to answer them, with no explanations, and they could all be answered that way.

[Scott Ferguson] 11:53:53

Are you ready to level up? Let’s do this, Richard.

[Richard Friesen] 11:53:54

I’m ready to level up.

[Scott Ferguson] 11:53:58

What is the best leveling up advice you’ve ever received.

[Richard Friesen] 11:54:02

When I was 7 years old a man said to me where I was working in the church basement sweeping up, and he said, Rich, you’re doing a good job, kindness, kindness!

[Scott Ferguson] 11:54:10

Love it, kindness, love it, share one of your personal habits that contributes to success.

[Richard Friesen] 11:54:19

Hey? A long-term vision that just keeps me moving towards it.

[Scott Ferguson] 11:54:24

Love it. So you see me walking down the street, or we meet somewhere.

[Scott Ferguson] 11:54:29

You’re like Man Fergie looks like he’s in his dolgums a little bit. What book?

[Scott Ferguson] 11:54:33

Maybe that was gifted to your recommended to you.

[Scott Ferguson] 11:54:36

Give to me.

[Richard Friesen] 11:54:39

Oh, my gosh! Drawing a blank, the book that has made the biggest difference to me is the book of not knowing by Peter Ralston. It.

[Scott Ferguson] 11:54:50

Great book. Great book. Great book. Okay. What’s your most commonly used Emoji?

[Scott Ferguson] 11:54:54

When you text.

[Richard Friesen] 11:54:56

And just a smiley face.

[Scott Ferguson] 11:54:58

Beautiful nicknames growing Up.

[Richard Friesen] 11:55:02

None!

[Scott Ferguson] 11:55:04

Just checkers of anopoly.

[Richard Friesen] 11:55:08

Yes.

[Scott Ferguson] 11:55:09

Beautiful. Go to ice cream, flavor.

[Richard Friesen] 11:55:12

Chocolate.

[Scott Ferguson] 11:55:14

Right. There’s a there’s a sandwich called the None, freezing, no nickname.

[Scott Ferguson] 11:55:20

Freezing. Build that sandwich for me, brother.

[Richard Friesen] 11:55:23

Oh, it’s toasted! It’s got lots of just soaking in butter and mayonnaise.

[Scott Ferguson] 11:55:29

Yeah.

[Richard Friesen] 11:55:31

It’s you. You have to eat it over a sink.

[Richard Friesen] 11:55:34

It has cheesees and meats, and the bread is not just.

[Richard Friesen] 11:55:37

An ordinary bread. It’s this bread that was baked that is so flavorful, and it has a crunchy crust.

[Scott Ferguson] 11:55:44

I’ll let you go along on that one cause. I was just sounding too good man.

[Scott Ferguson] 11:55:49

Favorite charity and or organization like to give your time or money to.

[Richard Friesen] 11:55:53

Free market and promoters of capitalism. Pacific Research Institute to Cato Institute.

[Scott Ferguson] 11:56:05

Beautiful. Thank you for sending all that to best decade of music.

[Scott Ferguson] 11:56:09

60 seventies, eighties, or 90.

[Richard Friesen] 11:56:12

Oh, beach boys, yeah. 60 boys.

[Scott Ferguson] 11:56:14

Sixties. Baby, I love it. I love it so. You know, Richard, my friend, how can we find you?

[Richard Friesen] 11:56:20

Conversations, dot money, and got conversations dot money, and if they go to slash, what was it?

[Scott Ferguson] 11:56:23

Okay.

[Scott Ferguson] 11:56:31

Shine. Okay.

[Richard Friesen] 11:56:32

Shine, slash, shine! That’s what was it?

[Richard Friesen] 11:56:35

We have a course that is, will offer free, that they can work through all the exercises in the book.

[Scott Ferguson] 11:56:41

Beautiful. Thank you for for doing that. You hear that squad go to conversations, dot money, slash, shine, and let’s talk a little bit about the private conversations with that.

[Richard Friesen] 11:56:48

Sure!

[Scott Ferguson] 11:56:54

You can’t go too long on this just for time.

[Scott Ferguson] 11:56:55

Constraints, Richard, but get a little bit into the book, and what it can provide to people because I’m gonna do a good a book giveaway that let me see, we’re gonna have the first person that puts let me look here.

[Scott Ferguson] 11:57:10

My notes. Let’s see the first person that puts awareness, acceptance, and agent that those 3 words in any post I don’t care if it’s pinterest Instagram Linkedin Twitter text it to me.

[Scott Ferguson] 11:57:26

561-44-0330. The first people, 3, 5.

[Scott Ferguson] 11:57:31

People that put those in there. I’m gonna buy a book personally, a time to shine today’s time and mail it out to you.

[Scott Ferguson] 11:57:37

So can we get a little bit into the book?

[Richard Friesen] 11:57:39

Sure, if we look at my own progress and my own resistance to living a full and productive life, I take a character, Joe, who is struggling.

[Richard Friesen] 11:57:51

He’s a journalist, and he is conflicted about what wealth and meaning so, rather than just giving you a here’s what you should do.

[Richard Friesen] 11:58:03

Advice. I take him through a struggle with the character called money, of every issue.

[Richard Friesen] 11:58:09

Every client has ever had, and so yes, exactly.

[Scott Ferguson] 11:58:10

So it’s a parable, beautiful, freaking. Love them.

[Scott Ferguson] 11:58:15

Yeah, I’m writing one myself. This I love this. I’m buying it.

[Scott Ferguson] 11:58:17

Today, but I’m ashamed to say I have it yet.

[Scott Ferguson] 11:58:20

Go ahead. Sorry.

[Richard Friesen] 11:58:21

So if he, money, gives him exercises to help uncover like that voice that I had that said I wasn’t worthy.

[Richard Friesen] 11:58:30

There’s exercises that take you through almost all the resistance and all the issues my clients have, so that you not only just read about them at a higher, you know, cognitive level, but you experience them viscerally.

[Scott Ferguson] 11:58:40

Sure!

[Scott Ferguson] 11:58:44

Oh, good love, this and Richard, do we one last solid and leave us with one last knowledge I get we can take with us, internalize and take action on.

[Richard Friesen] 11:58:58

Take a deep breath and just notice your physiology. I’m gonna do it right now.

[Richard Friesen] 11:59:05

Because that’s where a lot of the truth is locked up and have compassion for yourself, for that stomach, for the tight shoulders, for the jaw, for the tight chest, whatever it is.

[Scott Ferguson] 11:59:10

Wow!

[Richard Friesen] 11:59:18

Have some compassion for yourself, as you learn about what is locked up in your body.

[Scott Ferguson] 11:59:25

Wow and squad we this, this is deep for me, because I wish I would have met Richard years ago because he would have unlocked and a lot of the barriers wouldn’t have been there. And this dude grew up on glass Blower right?

[Scott Ferguson] 11:59:38

And he had it. You had internal, you know. Limitations going now.

[Scott Ferguson] 11:59:43

He’s not smart enough, not good enough and your voice that you’re only worth 200 k.

[Scott Ferguson] 11:59:47

You know. But he made that voice a little bit intentional to the point where you know he got out of his bed.

[Scott Ferguson] 11:59:53

He goes across the Golden Gate Bridge. He scared off with the big dog.

[Scott Ferguson] 11:59:57

There he grew, the balls to do that he had the courage to stand in his pit.

[Scott Ferguson] 12:00:01

He wants, the courage for you to stand in your own pit, violate that protocol sometimes you know you explain to us, not in detail, because I want you guys to dig in and to Richard’s.

[Richard Friesen] 12:00:04

Yes.

[Scott Ferguson] 12:00:11

You know, information. But the golden key process of awareness, acceptance, and agency.

[Scott Ferguson] 12:00:18

You know he wants you to build or help you build rapport with value, and your goals help find your intentionality in your voice, Richard.

[Scott Ferguson] 12:00:26

Some of it, I’ve noticed, listens with all his senses.

[Scott Ferguson] 12:00:29

Right. He’s looking at the physiology he’s looking at your blinking which way your eyes are going. Your tightness.

[Scott Ferguson] 12:00:34

So your lips. I believe he really listens with his neck.

[Scott Ferguson] 12:00:37

That’s what I call you’re really leaning in and listening with his neck in times of challenge, you know.

[Scott Ferguson] 12:00:44

Console yourself, remind yourself that you’re okay, you know, and you know, if you there’s one, there’s a note here that I have that went a little long, as you know.

[Scott Ferguson] 12:00:54

If you have more, you have more. There’s no limit on the value we can deliver to each other.

[Richard Friesen] 12:01:00

Oh, boy!

[Scott Ferguson] 12:01:00

You know, provide value of things that are valuable to you and he calls them the certificate of appreciations.

[Scott Ferguson] 12:01:07

I love it. He wants you to really look and see what anchors are holding you back, and if you don’t know them, let me make a warm introduction to my good friend Richard here, you know I really believe that you know someone that says a life well, lived after everything.

[Scott Ferguson] 12:01:19

He did is hanging out with 6 grandkids and going skiing, and stayed alive, so you can keep planning trees.

[Scott Ferguson] 12:01:25

That he’s probably never gonna sit in the shade of fellas and ladies out there. You know.

[Scott Ferguson] 12:01:30

Lastly, he wants us to take a breath. Notice your physiology, that your child is really locked up in there, and if the truth hurts, have compassion for that person, and again, let me make one introduction to Richard, let me make sure you pick up this book I make it.

[Scott Ferguson] 12:01:44

A lie in kindle right now. It’s really cheap, but if you want to get the paper back it’s pretty affordable as well.

[Scott Ferguson] 12:01:51

So get out there and buy it in the first people that put those 3 words, awareness, acceptance, and agency and post text it to me.

[Scott Ferguson] 12:01:57

Email it to me or my team. I’m gonna get a book out to the first 5 people.

[Scott Ferguson] 12:02:00

So you know, my good friend Richard levels up his health.

[Scott Ferguson] 12:02:03

He levels up his wealth, he levels up his wealth, he levels up his wealth, he levelss hungry. I really appreciate coming on.

[Scott Ferguson] 12:02:08

You earn university letter at time to shine today. Thank you so much.

[Scott Ferguson] 12:02:12

Absolutely love your guts. Richard.

[Richard Friesen] 12:02:13

Scott, you have asked the most difficult questions. You’ve pushed me on them, and that has produced, I think, the best conversations.

[Scott Ferguson] 12:02:21

This is so fun!

[Richard Friesen] 12:02:22

So my appreciation for doing that, and your summary was better than any summary I could possibly do. So.

[Richard Friesen] 12:02:28

Thank you.

[Scott Ferguson] 12:02:29

I love it. Man, there’s so many things I’m borrowing and stealing from you today.

[Scott Ferguson] 12:02:33

Thank you, brother. I love about ghosts.

[Richard Friesen] 12:02:33

Take them all!

[Scott Ferguson] 12:02:37

My certificate of appreciation. Your way, as well.

DISCLOSURE: I may be an affiliate for products and resources  that I recommend. If you purchase those items through my links I will earn a commission. You will not pay more when buying a product through my link. In fact, I often times am able to negotiate a lower rate (or bonuses) not available elsewhere.

Plus, when you order through my link, it helps me to continue to offer you lots of free stuff.  Thank you in advance for your support