In this week’s Knowledge Nugget, Coach Fergie breaks down a mistake many high performers make after taking a loss. Failure itself rarely destroys your edge — hesitation does. Through a real coaching example with an entrepreneur who lost a deal he thought was secured, Coach Fergie explains how overanalyzing setbacks can quietly erode confidence and momentum. Instead of sitting in the mistake, the key is to extract the lesson, shorten the recovery window, and get back into action before doubt takes root.
3 Actionable Take-Aways
- • Failure is feedback, not a courtroom trial. Pull the lesson and move forward.
- • High performers don’t avoid failure — they shorten the recovery window and get back on offense faster.
- • Confidence doesn’t come from thinking about the next move. Confidence comes from execution.
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Speech Transcript
Coach Fergie: [00:00:00] Hey squad, welcome to your weekly coaching knowledge nugget. I’m Coach Fergie with Time to Shine. Today coaching this week’s topic is failure. Failure doesn’t kill your edge. Hesitation does a lot of people think when they take a loss, miss a deal, lose a client, get beaten in competition, that the failure is what knocked them off their game.
Most of the time, that’s not true. What actually starts stealing your edge is what happens after the failure. You start replaying the moment. You start questioning decisions you normally make with confidence, and before you know it, the aggression that made you successful in the first place starts fading. <<READ MORE>>
Most of the time, that’s not true. What actually starts stealing your edge is what happens after the failure. You start replaying the moment. You start questioning decisions you normally make with confidence, and before you know it, the aggression that made you successful in the first place starts fading. <<READ MORE>>
I was working with an entrepreneur that I’m blessed to coach. Who runs a really, really strong service company. Smart guy, good reputation, solid team around him.
He recently lost a contract. He thought he had locked up everything about the deal, pointed his way until it didn’t. Another company came in late and got it. Now here’s what, where it gets interesting. The loss itself didn’t hurt him nearly as much as what started happening in the week after every new proposal suddenly felt heavier, he kept revising quotes.
He was sitting on deals longer than normal, double [00:01:00] checking numbers. He normally trusted, calling people to give another option. Nothing about his ability change, nothing about the market change. His edge started slipping because hesitation crept in and hesitation is a very expensive in business squad.
Clients can feel the uncertainty, competitors can sense it. Opportunities move on when you move slower. So we reset his approach with something simple. First thing I told them, extract the lesson fast. Failure is feedback, not a courtroom trial. You don’t need to interrogate the moment for three weeks.
Pull one or two things you could improve on and move on. Second thing, shorten the recovery window. High performers don’t eliminate failure. They just get back an offense faster than everyone else. And the third thing reenter with action. Confidence doesn’t come from thinking. Confidence comes from execution.
The fastest way to sharpen your edge again is to move. Send the proposal, make the call, take the meeting, step back into the arena. Two days after we had that conversation, he sent out three proposals. He had been sitting on one of them [00:02:00] landed, and just like that, you could hear it in his voice again. The edge was back, not because failure disappeared, but because hesitation didn’t get time to take root.
So listen squad. And listen to this part. Good failure is part of the game if you’re playing big enough, but hesitation, that’s optional. If you stay in motion, your edge stays sharp. If you sit in the mistake too long, doubt starts writing the next chapter for you.
And that’s the story you never want to hand a pen to. So go make it a great day, get out there. Don’t be afraid to fail. It’s part of it, like the greatest running back ever. That played football, in my humble opinion, is Barry Sanders, and he lost just as many yards as he gained, but he always failed forward.
When he would go down, he always failed forward. So if you are out there feeling the pressure, you, maybe you’re feeling at home, at work, maybe you play a sport where it’s just not going your way. Then let’s hook up, let’s have a complimentary hour power where we’ll sit down, we’ll shine a light on that blind spot.So give us a call directly, [00:03:00] (248) 739-6362. Again, 2 4 8 7 3 9 6 3 6 2 or go to the link www.timetoshinetoday.com/hop for hour of power. So until next time, get out there, level up, be great. Stay uncommon. I absolutely love your guts.
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