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Speech Transcript (very little editing so not exact)

Time to shine today podcast varsity squad. This is Scott Ferguson and I got my body my boy, my fellow veteran James Worsnop, who has lived a hellacious life. I can kind of relate and I have a lot of friends that can relate as well, fellow veteran, Navy guy, also an army guy, but we don’t hold that against him. I’m just kidding. I love Jimmy man, he’s awesome. He’s referred to me by my really good friend Carrie mirror, you know. And it’s He is the founder of hostile American coffee where 100% of the proceeds goes to veterans and mission 22 and a couple other organizations that help them level up and pull people back from the edge and help them start to thrive in life and not just survive. So without further ado, I’m gonna have James tell his story. Listen closely, there’s a 10 bag coffee giveaway. So make sure you listen to the end. So without further ado, here’s James Worsnop, founder of hostile American coffee. Let’s level up. Time to shine in a podcast versus Swat, Scott Ferguson and I was introduced to this gentleman James war stuff by my really good friend Carrie Murphy, you know, so shout out to Gary out there. Jim hat James has this coffee here, which is hospital coffee, and I love grinding the beans. And if by the way, if you watch on YouTube, or Vimeo or whatnot, I just hold up a bag. It’s awesome. I’m going to do a free giveaway for a bag of coffee at the end. So you have to listen to the end. He’s not only a coffee, kind of sore, but he’s a leadership expert. He’s a military vet, of both the Navy and the Army, go Navy be an army and he served his community as a fight flight paramedic, he’s been diagnosed with severe PTSD so he’s a brother in arms of mine, I’ve been diagnosed with it as well. And he just really has a passion for leveling up and helping veterans just like me so we’re like we’re brothers from different mothers here you know, so he’s working towards and hope to help through raising money for veteran organizations like mission 22 And he says I guess later in my life he’s wants to make the I guess a shift from stuff to significance which he’s already doing that he’s leveling people up and that’s gonna be I think the the title of our show here is the shift from stuff to significance. So Jim, James, thank you so much for coming on. Please introduce us to the time to shine today podcast varsity squad. But first, what’s your favorite color and why?

My favorite color is black. Wow. There the reason being is um, I was born at 64 but I’m a big time 50s person and when you look at the old hot rods from the 50s Yeah, black and their coolest can be and I won’t race cars and stuff and everything’s black. I love the color black

brother you like do not look 5758 Man, if you’re watching squad, this guy’s pretty well put together. I know. He’s a battler some mixed martial arts and jujitsu and whatnot. And another again another brother in arms with me, it was just awesome. combat sports my whole life as well. So this is just fantastic. So James, like, let’s talk a little bit about, you know, your roots, and then kind of moving it up through maybe a little bit of your military life and then, like how you’re using what you’ve learned in lessons to help veterans.

Well, I grew up here in Phoenix, Arizona. Middle income family. Brother, sister, two parents, everything is pretty normal. I raced race cars, my uncle who I just lost the COVID in February, to February still, actually a year. A year ago on the second monitor life was pretty normal growing up. I’ve always been a patriot. My dad was ex military. He was in he was in the Navy, actually Navy Reserves when I was growing up. And I wanted to join the military. So I did left high school during the military 17 years old. And I was in Beirut in 1983 when the truck came in and blew up fuel to earn 44 Americans 266 people total. Yeah, I was there. That was my first end in combat. And I was on land and I had some bad things, you know, go on through there. While I was in the military, the funny part is while I was in military, I never had issues with what we did and what happened. Right. It didn’t bother me. I got out of the military. I went from 10 years Navy 10 years in army I got out of the military. And I was in through you know they were inadequate Mogadishu all that kind of stuff. But when I got out in Iraq happened, and they started Trying people in the military, in courts of law for things that they did, and some of those things were a lot less than the things that we did. Right? That’s when I started feeling like holy crap. You know, before I was, I was a service I was I was servicing my contract doing what they told. And now they kind of make you turn into an animal, by the way, like, you know, they’re they’re trying to convict 19 year old kids, because they have a minute second to make a decision, right? That people on court take days to make, right, they don’t understand. So that’s where my, that’s what triggered my PTSD. That’s what really got me more. So, and it’s gotten worse since then, just because of, you know, life in general. And so my passion is to help people, you know, I have been suicidal in my past. And when you look at 22 veterans a day, taking their lives, it’s really sad to me, and I think the real numbers like 19 Right now, I think they’ve gone down in a couple years, but it’s still not an insignificant number.

That’s one is too significant. For me, I understand my little brother took his life as he served, and had for people in the Persian Gulf War that I had served with, and they are not the same. So I appreciate you saying that.

And it’s just it just it breaks my heart. So, you know, the coffee company, we started that for the purpose of supporting mission 22. I don’t have the skills to do what they do. But I have the skills to support them in what they do. Not to the coffee right now, I’m not taking anything out of the out of the company. All the profits at this point, are going to mission 22.

Can you tell us what mission 22 is, please?

So mission 22 is an a phenomenal organization. The two that I really like is Gary Sinise and mission 22 law, but they actually reach out to veterans and who are having problems and they get them through, but they’ll also take care of their family, their families having issues with a two, they’ll they’ll consult their families, they do amazing. It’s just the vast variety of what they do is if you put on a wish list, I wish someone would come talk to my brother in your case, you know, if it happened early enough, they do it. And they get them in the right place. They get them connected to the right, right places, the right people, and they get them through, you know, because PTSD, if you have PTSD, like I do, it’s not always there. I mean, it’s in the back, but you can function you can move forward, but there’s times that something triggers you and you may not even know your triggers, right? Boom, you’re in a depression that is just paralyzing. Or, or you have this rage build up in you. Now some of us can control it to a really good point. That doesn’t mean it’s not there. Right? I mean, it doesn’t affect the rest of your life. Absolutely. 22 is really good about pulling people off that edge and teaching them how to stay off that edge.

Well how are they seeking these people out or to the people have to seek out mission 20 tours?

I think they get I get I think they get leads and I think people just reach out to them

like crazy when you say leads it’s like it’s like a really messed up situation with what like and to go back to your story of an eight year old having to take you know, make trigger decisions that quick. You know, I coach veterans also pro bono that are to for their visionary mindset breakthrough to get them to get them help in the dude at 19 Your brain literally physiologically is still developing until you’re 25 So just imagine the shit that excuse my language squat is buried in there that oh, it gets baked it right it’s like Dude, it it gets baked in there. You don’t even know triggers like you just said so. Do to the your your cause is fantastic. So your hostel coffee which squat? I am sipping on it right now. legitly it every penny you said goes towards like a mission or a support organization?

Yes. At this point. I’m sending all the profit there.

Okay, awesome. What makes you think coffee my friend?

I drink it every morning. I like this. I think everybody drinks coffee. Yeah, not everybody but

no, I feel you man. Yeah. 86% of the United States that’s over the age of 25 has a cup of coffee a day. Isn’t that crazy?

It’s It’s unreal. I mean, you look at black rifle coffee does 163 million a year Deathwish coffee what you just buy a Walmart does nine or $10 million a year in coffee sales that just want to tell you that there’s just a there’s a lot of people who drink coffee. So if I can have my morning coffee, and wake me up make me feel good for the day. Why can’t I do that and send money to mission 22 At the same time.

I love it. I love so let’s talk a little bit about your leadership style their dreams. What kind of leader Worship style data.

So the term servant leadership gets thrown around a lot, you know? Well, my leadership style is really an education style, I believe that my job as a leader is to train people to take my position. That’s a scary concept for people in this world, because they’re all worried about their jobs. But if I can train you to do my job, and help you do your job and give you a sense of significance in your job, you’re going to do much better statistics show that only about 30% of the people leave a job because of money, right? may leave jobs because of leadership,

leadership and their emotion attached to the job as well. And it could like either hurt their ego stroke their ego, I get it, I get. So one thing that Scott, I want to add to what my good friend James here says is that, you know, like, he’s wanting to find somebody to almost replace him, in a sense, understand that you can have the skills to do it. And James understands that, for success, there’s an abundance of success. It’s kind of like money, right? It’s like, there’s so much of it going around, you just have to open your mind up to that. So with that being said, James, when you’re starting to work with somebody to help them level up their leadership, is there any good question that you wish they would ask you, but never do?

That? They would ask me? Yeah, what drives what drives me to do it the way I do it? They get asked a lot of questions. But in business, you get laughed, asked, How do I do this? How do I do this? How do I do this? How do I do this? Yes. And if you answer that way, it’s almost akin to micromanagement. And my view on micromanagement is if I micromanage my employees, I’ve really taken them out of the picture. Sure. They’re just doing it my way, right? Well, if I hire correctly, right, and I hire smart people, and creative people, and people that understand the vision, I need to keep their brains that way. So I need to give them a here’s where we’re at, here’s where we need to be. Let’s get it done. You know, that doesn’t mean you don’t monitor it, to make sure they’re going the right direction. But just as leaders, and as human beings, when we get focused on one thing, we all get tunnel vision. Which means we probably don’t have the whole picture all the time, we think we do, we always think we do. But we don’t necessarily, if I give you a task and say this needs to be done this way, you might find a better, faster, easier, and less expensive way to do it, than the way I’m doing it. Right?

That’s also you unleash them, in a sense, kind of like no different than what the military did with us. Right? Right. In a sense, where they teach you to do is to go and perform and a good leader will make those micro shifts. What do they call it now pivot? You know, I call it I call it shift it you know, shift or pivot whatever man, right? Like to keep them on that that guy like you’re like, almost become the gator the Navigator. Right? Right. Okay. That’s awesome. You say that man. Um, so a lot of people will talk about their strengths. We know what yours are. What are your weaknesses? And how much do you appreciate them?

Well, I don’t appreciate my weaknesses. But my weaknesses are sometimes I have a problem with backing out of a situation when I should probably back out.

We were separated at birth just nine years apart. or eight years apart. I swear.

I know I’m supposed to do things, but Right. Sometimes it’s just like, I can’t. I can’t just walk away. Right? I’m getting better at it every day. I do. My goal is 1%.

Better a day. Yeah, man. Yeah, absolutely. So I asked everybody this question, but you seem Back to the Future, right? Oh, yeah. Okay, let’s get that glory with Marty McFly. Let’s go back to the double Deuce the 22 year old James what kind of knowledge nuggets would you drop on him? At that age to help him shorten his learning curve level have a blast through just a little bit? That’s what’s changed stuff. Change. Right? So maybe shorten that learning curve a little bit?

Oh, I would change a lot of stuff if I went to 22. Okay, anybody says I don’t have regrets. didn’t try hard enough. Yeah, absolutely. But at what if I could tell my 22 year old self now it would be don’t chase money, Chase happiness. That’s my stuff to significance, right. My whole life. I’ve worked hard so I could have things you know, I’ve had boats and motorcycles and race cars. And I’ve had all these things because I worked hard to gather them. Well, I believe everybody goes through it. And and when you go through it, it’s just determined on who you are as a person, but I think there’s a point where you go wait a minute, you know, I’m not happy anymore. Stop. doesn’t make you happy, right? We get to the point and you get to that point, you realize when you help people, you get a better feeling inside. And that’s the significance, right? So that’s actually what the coffee is. For me. It’s part of my significance. I’m now helping people for something I like to do. And I love so now I get to help people. And I get that joy back from that. Wow. So but I think everybody goes through it at one point. It’s just like your legacy. No, we don’t think about our legacy when we’re young.

No, ma’am. You think? Fun, right? Yeah. There’s nothing wrong with fun, right? But just, you do all like me. I have 90 minutes every morning. My squad knows this. And people that are part of my preferred group, they follow me it’s like, I get up a certain time. And I give 90 minutes to Scott Ferguson. Nobody else you know, my dog makes out Adam because he’s either on my paddleboard with me or on a walk. Right, my rescue pit, you know that that’s what he gets out of it. But other than that, it’s about me it’s journaling. It’s breathing. It’s it’s stretching mobility exercises getting ready for my day, so I can go serve others. And I love that really. So how do you want that dash remembered man, that little line to between your incarnation date and your expiration date? How do you want James’s dash remember,

man, you know what, you know, I’ve done things that weren’t good in life. And I’ve done things that were great in life, so to speak. I just want to be remembered as a good man. That’s it. I don’t have business a grand jury as far as my legacy goes. I just want people to think, man, you know, he was a good dude.

Yeah, you are. You’re You’re a Go Giver, bro. You’re, you’re amazing. So then, let’s take out of the equation. Anything electronic? Meaning no cell phones, no computers, no anything. And also let’s take out the basics of air gravity water and also let’s take out the equation family. Okay. None of the basics. None of the electronics What are three things James can’t live without.

Wow, that’s a good one. Since you take out family. I already have my answer. You already

know that bro. We already know that.

My freedom,

dude. Oh my gosh, my last podcast said exactly like that. My last one is awesome. Thank you for saying that.

My freedom. I’m peace. And the ocean.

My dude got to come visit me America. seek you out, man. Yeah, you know what? I think that you left out one thing and I’m not trying to call you out on this or anything like that. But I think that with you living on purpose, serving people, dude. It’s like, I don’t think you can do life without serving man. I just don’t. I mean, look what you do with this awesome sauce. Coffee, dude. It’s like, you give every frickin Penny. And they you ain’t free to make bro. So that’s awesome, man. I really really appreciate you saying that time to shine today podcast. Firstly, swag. We’re back. But Fred James, and he’s got hostile coffee, fantastic coffee and sipping on it right now. We have a free giveaway at the end. So make sure you listen through. But James, you and I could talk an hour on each one of these questions. Okay, sure. You’ve got? Yeah, we’ll give you six seconds to answer the question with no explanations at all right? And then all of them can be answered. You’re ready to go. Okay, let’s level up man. What is the best leveling up advice James has ever received.

Ignore the big things. Take care of the little things.

Love it. Share one of your personal habits that contributes to your success.

personal habits that contribute to my success. Um, I never quit thinking I never got

it, man. That’s it. So you see me walk down the street? Or we’re in the jujitsu match or whatnot. And you say man, friggin just looks like he does. He’s in his doldrums other than give me a cup of coffee hospital coffee. What book would you be handing me the one thing Yeah, Gary Keller baby. Oh, rock stages. Gary before that. That’s I

use that for every everything in business. Love it not just real estate love.

It’s your most commonly used emoji when you text.

Smiley face. I’m not a big emoji guy. Nicknames growing up. Jim James Jamie

Jr. Love it. Don’t lie to me on this one, my friend. But if you can say one age physically, physically for the rest of your life, keep the knowledge you’ve garnered and continue to gain wisdom. What age physically would you stay for the rest of your life?

47

Okay, very good. Was there any new year’s resolutions? Not only resolutions do I chess or checkers? Chess. Love it. Oh, smarty pants. Awesome. favorite charity and organization like to give your time or money to

other than mission 22 I give to the prevention of child abuse. And another There’s another one called underground operation Underground Railroad beautiful read that rescues kids.

Yes. Love it. Army Navy game who you ruined for greatly. Armada dude. Last question and you can elaborate on this one a little bit but what’s the best decade in music? 6070s 80s or 90s?

Well, if I have to pick one of those 80s That’s the

50s I was just gonna say I should add it. Did I did that up or also brothers? Do me a favor, like, tell us a little bit about the coffee how they can find it.

Well, we have a website hostile American coffee, calm. Everything’s on sale right now. It’s I think it’s 1699 a bag and we pay for the shipping you don’t pay for the shipping wall. The cool part about this coffee is I’ve added some roasters so I get the right coffee but I only also vetted them for where they get their coffee from this coffee is all ethically sourced, meaning the people in the fields that are picking it are actually making a living doing it. The roaster roast it special and not bitter at all. I have probably the least bitter coffee lover.

I love it. I love for I’m a dark roast guy. Like I love my coffee dark. And it makes it it’s amazing. There’s no light to it. You know what I’m saying? Like you just said that? That’s fantastic man. In squad we’re gonna do a bag giveaway the three people that just said hoss. No, actually, you know what I want you to put into any of our social. What’s that?

Let’s make it 1010 bags, 10 bags of golf and you want to nine more

awesome. So we’re gonna have you know, nine bags, confidence. I’m keeping my bag. We’re gonna do anybody that puts in mission 22 And that could be across any platform Pinterest, Instagram, Facebook, LinkedIn anywhere they put in mission 22 We will send you a bag of hostile coffee. And James do me one favor and leave us with one last Knowledge Nugget you want us to take with us internalize it take action.

Like right out of the one thing when you get up in the morning, think of the one thing that you need to do to make that niggle, right. Yes. Yes. The smallest common denominator one thing.

Wow, that’s awesome squad. You know, we had to be a little bit quick in this interview. And I can’t wait to collaborate with my good friend James in the future man. You know, somebody that lived a real life did the deed is under hard target situations and suicidal thoughts. You can blame them with this, you know, you know, 90 people a day commit suicide, and it’s just it’s terrible. That should be zero people a day. Fortunately, in reality, we will probably never get there but we need to keep shrinking that number man. He started hostel coffee to help support mission 22 and setup maybe help people off that edge. That’s what mission 22 does is help people off that edge. He’s a servant leader. He loves to educate the people that he works with or that he coaches or consult with to almost take his position because James understands there’s an abundance of success, money, everything that’s good in this life out there for us, you know, you know, if you’re starting to work with a coach or consultant or a leader, you know, ask why they do what they do. And they better have a damn good question for that, okay. He wants to have he wants to bring people on to his team and he wants you to bring people on your team that you can actually give direction to and then let them go out and perform and make those micro shifts, pivots, whatnot when needed, okay, so it’s just kind of like a belly check thing and when he had Tom Brady didn’t go out there and snap the you know, get the sand. He’s like, Listen, this game plan, go out and execute if you don’t execute, he’s gonna make the shifts that need to be made. You know, he wants you to remember don’t chase money. Okay, Chase happiness and do it within the service of people. Like we say a time to shine today. We do what we love in the service of people that love what we do, because if they know that you don’t love it, they’re going to feel it you’re never going to be able to to level them up in this the thing about my good boy James, Jimmy, Jim Bob, that he’s planting trees that he will never sit in the shade of. Okay, what he’s doing is he’s he’s out there serving people every day and trying to level up get that suicide number down it but he’s doing things now that people are never gonna forget about them. He’s but he’s never gonna be able to physically sit in the shade of those trees. Okay, he’s a good and be remembered as a good human being. And the dude that slid across home plate, a little bump to bruise but he made it and he brought a lot of people through with him and level them up. You know, and don’t forget on the hospital coffee, they’re ethically sourced beings, okay? Which means the people that are working, are not sweatshops are getting paid to do what they do. Okay, and when you wake up in the morning, do that one thing and focus on that one thing. You tell people what helped me through my PTSD was focusing the help that I got was focusing on one thing because your brain will try to internalize many things at once if you focus on the one thing you can find success and that one thing should have a little bit of service in it. And that’s what James did again it’s like a free masterclass James levels up as hell levels up as well. He’s humble yet hungry is a badass dude. He did say Navy for that Army Navy game, so use a friend for life. And just thanks for coming on, brother. I love you.

And I love my time with you, brother.

Awesome chat soon, Thompson. Hey, thanks so much for listening to this episode of time to shine today podcast. proudly brought to you by Sutter in New Jersey real estate real estate excellence who can be reached at 561-249-7266 and online at www dot Sutter in nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com Flash gust if you’d like this up, so please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcast. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you have been listening to, it’d be great if you could just give us a five star rating and tell your friends to subscribe while you’re at it. I’m your host Scott Ferguson. And until next time, let’s level up it’s our time to shine

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