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Speech Transcript (very little editing so not exact)

Gordon, please introduce yourself to the time to shine today podcast varsity squad, but first, what’s your favorite color,

Unknown Speaker  2:46  

and why? favorite color is green.

Unknown Speaker  2:48  

Ah, wonder why their brother has beautiful events. It’s not only about like that dinero that money, but it’s also about rebirth a lot. And a lot of people that dig into your book, to rebirth their financial well being, if you will, hopefully you agree with that man. But I’d love to get to the origins of your story, where you kind of started and how you really leveled up to the cash or cash flow cookbook.

Unknown Speaker  3:13  

It’s a kind of a crazy story. I was in high tech for 35 years. Executive and sales, marketing and operations, but always interested in personal finance. And I always saw people struggling with their money. And then I stumbled it away to get carwashes for free legally. And I thought gee, that’s kind of interesting. It was just a little hack, just a little idea. Not long after that, I found out how to get discounted home alarm monitoring. So a way of saving on Home Alarm Monitoring. I thought these two things are pretty easy. Not a big deal, but also not a lot of work. And so that started a little Listen, I got curious, what else is there what other hacks exist to free up cash flow for people without any kind of effort? So it became a list. And then I took the list, I turn it into a spreadsheet. And he said, Hey, what about the future value? What if you took these savings and invest it for 1020 years? Would it make a difference? The numbers, Scott were massive. So I took it to my account and I said hey, what’s wrong with the math? Tell me where I made a mistake. And he said it’s no mistake, this will make a great book. And that’s how it started.

Unknown Speaker  4:21  

I love how have you been personally from your younger days with your finances? Were you ever like a like a avid spender, like you are a skier or you know like, like were You were you like that? Were you did you kind of do wrong with your money for a little bit like I did? You know, I absolutely did not take care of my financial health.

Unknown Speaker  4:41  

Yeah, you know what, in around 2000 In the middle of the tech wreck, I asked he actually lost an executive job and hadn’t really thought a lot about money but here I was no job. I owed over a half a million dollars. Which was that was okay at the time. It was in scale with my aunt Come level. But it was pretty sobering. So now there’s this massive recession, there are no jobs and high technology, half a million dollars of debt to deal with. And that really got me thinking and you know, leading large teams and having a lot of young people and asking me over a coffee over lunch, hey, how do you manage your money? How do you get ahead? I just knew there was an immense demand for an easy way for people to work with their finances.

Unknown Speaker  5:25  

That that’s the key word there is easy. Can we unpack that a little bit and and say, without doing it? Because I want to get people to read the book? Okay. And that’s what I did. And like, What do you mean by easier easier?

Unknown Speaker  5:40  

Well, you know, if you read all the personal finance books, you hear the same thing over and over again, you know, give up the things you love, save 10% of what you earn. And there’s always this idea of suffering, there’s this idea of pain and giving up tough things. And so people, how do they get started? Well, they’ll follow the advice and they’ll give up their latte. Well, what if they love their latte? And they’ll give up their trips? Maybe they really enjoy their trips. So why start with these things that were emotionally connected to? Why don’t we start with some mundane bills, so we can see our electricity bill in half, we’re giving up absolutely nothing. So there’s a start. If I can reduce the cost of my car insurance, my home insurance, all of these things, I’m giving up nothing, I’m freeing up cash flow, I’m gonna get that money working. For me. That’s the premise of cash flow cookbook.

Unknown Speaker  6:29  

That is, that’s amazing. Because that’s what a lot of people will be is they’ll turn to Oh, my gosh, I have to give up stuff that I actually like, when there’s really, I don’t want to call them hacks, but they kind of are, what you’re doing to, you know, save more on the insurance or save more on electricity. That’s amazing. A lot of that is that, you know, here’s the pond for us. It baked into the, you know, into cash flow cookbook, a little bit of the steps there.

Unknown Speaker  6:56  

Yeah, so the book actually has two parts. So I’ve read on the book, the books been out since 2017. It’s gone through its seventh printing, brand new year’s edition, brand new Canadian edition. Now two totally different books. Oh, that’s awesome. But the whole thing that I changed most recently is it starts with a part one. And the part one is the story because people love stories. And there’s a couple, Eric and Keisha and we’re going to look over their shoulders, in their home life, they’ve got twin boys, and they start to make a series of financial discoveries. They start freeing up cash flow and wonder their wealth advisor says, Hey, let’s such a spend this money, you’re freeing up, let’s invest it. And that’s exactly what they do. So they go from living paycheck to paycheck, like about 65% of us do the bulk of the world where they add a million and a half to the wealth of retirement. Beautiful. So this is part one of the book, we actually watch every move that they make. And we gave it to the test readers in the focus group that we said the same thing, they all said, but that’s so easy. And we said yes, that’s, that’s part one of the book, right? And we’ll get into the specific recipes, and we can chat more about those.

Unknown Speaker  8:03  

I love it. You mentioned like, you know, they say if it was easy, everyone would do it. But that’s not always the case, especially when it comes to our money. Because we believe that some people put a tag on money that it’s sinful, you know, to have and I’m a big believer that money gives me choices, you know, and it also makes people more of what they are. So if they’re kind of an asshole, they’ll be more of one. If they’re not. And so I love that, that you put it out there like that. So do you, coach, do you coach at all if you do as a one on one or you do more speaking engagements,

Unknown Speaker  8:37  

and mostly speaking engagements, but I will do one on one coaching with individuals to help personal finances. But again, the whole thing is, it needs to be easy. So people actually implement it. It’s no different if you’re trying to lose weight or you’re trying to get fit. You don’t start by running a 10k You don’t make some easy steps that anyone can handle.

Unknown Speaker  8:56  

I love it. I love it. So when you find around people that you’re either talking to or maybe starting to Coach, what do you think that their biggest blind spot about money

Unknown Speaker  9:06  

is? They don’t realize that every single bill that we all pay, every single one of those can be reduced. There is not a bill that you pay, that can’t be lowered. And I would say 90% of them can be done painlessly. If you read cashflow cookbook cover to cover you invested 10 hours to do everything it’s in that book. You could easily free up $500 A month some cases 1000 or $2,000 a month giving up nothing. That’s yeah, I

Unknown Speaker  9:35  

still enjoy your lattes and for me I’m more of a kava guy. I love my kava root and drinks. That’s it but they’re expensive. So which is great. So maybe when people are starting to like you go to the you’re speaking on stage, you’re rocking the stage, you know, you get off and everybody kind of floods to you. They ask questions. You get a lot of the same questions, but is there any question that you wish they would ask you but ever do

Unknown Speaker  10:02  

people’s questions. They fall into two camps. A lot of them are shocking, because the level of financial literacy here in the US is horrific. It didn’t get taught in public school and high school didn’t get caught in college. Most people’s parents didn’t teach them throw nothing out there. So the biggest thing on the questions is I usually take a moment I say, wow. And I always answer them, of course. But it really underlines people need to invest in learning about money. That’s the most important thing. The question I wish they’d asked more of is, you know, give me the five simple things that I can start on tonight. Because there are simple things that people can start on tonight, people can improve their finances today. It’s not a six month process, they can changes get their money working for them. So the other way around

Unknown Speaker  10:51  

in cash flow cookbook that is kind of the steps are the ingredients in the in the recipes? Are they baked into that book then? Again? Okay.

Unknown Speaker  11:02  

Yeah. So part one where we look at Eric and Keisha, we get to see a model. I call that section the banquet, because we’re seeing the whole picture. Sure. Part two is the actual cookbook, the recipes. So when the recipes, there’s 60 of them, we take every area of our lives. So think about housing, transportation, food, and drink, household lifestyle, and financial six areas we spend our money on. Each of those has 10 recipes. The recipes are two pages long, they are so simple. And they come with two servings. So perhaps a young person starting out in apartment, you know, the idea might save them a few dollars, somebody or vintage, maybe you have a house, you’ve got a cottage, you got three kids, you got cell phone bills, you’ve got all these things happening, the idea might save you $200 a month, sure, all these things are broken down, the math is all worked out. It’s dead simple. It gives you all of the ideas or the ingredients of things that you can change in that particular bill. And somebody might read the book, you might flip through and say, Oh, I don’t even have a car. No problem. It’s like a cookbook, he just flipped to the next recipe. You may say I’m already doing that one, no problem. You don’t have to grind through some long story. You can do just like a cookbook, highlight the one and most people will say probably six, seven or eight recipes. They’ll say whoa, didn’t think about that one didn’t know that was possible. Let me go make that change. I

Unknown Speaker  12:27  

love it. I love that you break it down. And again, inch by inch. It’s a cinch, right? So how about for the elderly out there that maybe didn’t do right with their money, they didn’t have the money consciousness. You know, people are hitting them up all the time that just kind of given it away. We say maybe they’re 5560 years old. And you know it will your book helped them as well. Get over it. Maybe, you know, I’m not gonna say retire rich or anything like that, you know, Gordon, but like, you know, just help them out and then move forward. Is it ever too late is what I’m asking.

Unknown Speaker  13:02  

Yeah, never too late. I mean, the best time was 20 years ago, your best time of course right now. So everyone at every stage can benefit. If you’re 25 years old, you’ve got this massive duration of compounding. That’s gonna go all the way out through your life. midcycle, you’re 40 years old, you’re 35 household formation, you’ve got kids, you’re trying to get cell phone bills, you got all kinds of bills, when you get up into late 50s, early 60s. And let’s not call that elderly.

Unknown Speaker  13:30  

No, I feel you because I know I mean, I’m 50. So I gotcha.

Unknown Speaker  13:34  

Oh. But at that stage, Hey, you want to do a couple things. First of all, you still have a long compounding period. Because if you’re 60, you’re gonna need money when you’re in your 70s and your 80s. No play in your 90s. So you actually have 30 years of compounding time. But the other thing you want to do is you want to lower that burn rate. So if you didn’t save enough, and you’re in a bit of a challenge situation, you don’t have much of a pension, you don’t have much in your Roth IRA or your 401 K. But here’s an opportunity to lower that burn rate, if you can lower that burn rate that’s going to stretch that money out and reduce potential pressure. So yes, it works for every age group.

Unknown Speaker  14:09  

What’s your take on financial advisors? Like how do you feel them? Should we look at them as allies? Or do you cover that in the cookbook? Cash in cash flow cookbook? Or how? Because I get hit up all the time, with people saying, Oh, let me manage let me manage and, you know, luckily, I was financially raised later in my 20s. I didn’t when I was younger, I love my father and everything. But he worked on the line at General Motors. Lack was very common in our life. No, there was no lattes. There was none of that. As I got older. I had two gentlemen that really helped me understand financial education, and that’s why I pay it forward. Now, with I go to high school, I teach the kids, here’s a checkbook and I know it’s all done in line, but this is how you balance it. You know, this is what you do. So you know, let’s unpack that. maybe a little bit with, you know, moving forward with our youth in in leveling up the you know, the future of you and me the people that are going to be taking care of

Unknown Speaker  15:11  

us. Yeah, I think by far the vast majority of people can benefit by having a quality financial advisor looking out for their money. And there’s a lot of popularity, this notion of oh, you know, your advisors costing you a percent or one and a quarter percent. Look how much that adds up to over time. Think a bit about, you know, when COVID hit, the markets plummeted by 30%. And what do you do when the markets dropped by 30%? DSL, everything? Because what if this really is Armageddon? Do you hang on? Or do you buy more? And it’s very hard to weather that emotional storm, right? 95% of people? And you know, yes, you could say, okay, when things are cruising along, and the economy is moving along nicely, things are growing, inflation is low. You know, could you just leave things and not be paying those advisor fees? Sure, you could. But the problem is when these things hit when 911 hits, it stops on the radio for several months literally. Change, it’s very hard to weather that it’s people it’s challenging for people, plus the knowledge, you know, were you aware of AI bonds, were you able to get in on things that made sense? Were you watching when things were getting overheated and overvalued. These are opportunities where a wealth advisor I think can really help people, right?

Unknown Speaker  16:31  

It’s just gonna say, because all of that stuff to me, sounded foreign, you know, but the wealth advisor speaks that language and they’ve, they’re truly looking out for your best interests. They’ll do that. So have you seen the movie Back to the Future, Gordon?

Unknown Speaker  16:45  

Of course.

Unknown Speaker  16:46  

All right, let’s get that DeLorean with with Marty McFly. Let’s go back to the double Deuce a 22 year old Gordon Stein. What kind of knowledge nuggets not to change anything, really. But to maybe help him last through level up or maybe shorten the learning curve just a little bit? What might you tell him?

Unknown Speaker  17:03  

Well, I laugh because often think that I wish you would have read cashflow cookbook. You know, there’s so much of this. You know, one thing is you don’t really realize that power of compounding, you don’t realize this notion of being careful with your money. I remember when I first started working, and I was in Canada, actually at the time, and you could set aside a part of your paycheck to buy Canada savings bonds, and they paid 3%. So I thought, well, I I’m gonna save at the end of the year, my $100 is worth 103. Who cares, right? But no one explained to me is that that $100 would be worth, you know, $400 or $800 down the road that makes a difference. So I didn’t understand that. You know, being smart about your money understanding that every bill that you have can be reduced. It’s not about being cheap. It’s not about yelling or screaming at people, it’s about being a little bit smarter. There’s always a smarter way to do things. There’s always a smarter way to invest. There’s always a smarter way to buy something. And it was seen that back then. And that would have made a big difference.

Unknown Speaker  18:04  

That’s amazing. You think you would have listened to it again, you think you would have listened? No, because either I say I look back man and wrote that letter to myself a couple times and you wouldn’t have but luckily, I had people that kind of grabbed me when I was 27. So this is what you do. Love it. So how does Gordon want his dash? Remember that little line in between your incarnation date and your expiration date your life date your deathbed? Hopefully it’s way down the road. But how does Gordon want us to ask you remember,

Unknown Speaker  18:36  

I think helping people, you know, that’s my mission. When I when I look at people in general, I’m shocked at people so many people are unhappy in their marriage, unhappy in their career. They’re struggling financially. They’re not looking after their body diet, exercise, all these things. They’re not enjoying music, or they’re playing music or listening to music. They don’t have a spiritual outlet. They’re not enjoying the beauty and nature and the world. They’re missing so much. So I think of that as a wheel. People need help all around that we’ll have it. I somewhat randomly picked the personal finance piece because it’s a big piece. Sure. American Psychiatric Association’s does this is our number one stress. So if I can help people with their number one stress, can they level up? Can they can they shine? Can they live their best life? That’s the dash for me.

Unknown Speaker  19:25  

I love it. If you coach with yours, kind of like I do with you. I like I liken it to a jazz man. I love that I love jazz, like everyone says balance in life balance is zero. I have balanced and I’m dead. Right where if you take your work, that might be the drums. Your family might be the guitar, your finances might be the horns. You know, your investments might be the piano. If one of those is out of tune. You sound like junk. Right? So I really work with my clients to stay with harmony versus balance. And I think that you do a lot of that too. With within your, your cashflow cookbook, you get that harmony within the different. You said six pillars, right? The different six pillars that are out there. I love that you do that. So, Gordon, what do you think people misunderstand the most about you?

Unknown Speaker  20:20  

I don’t know. Hopefully nothing?

Unknown Speaker  20:22  

I think, a really smart guy. Yeah,

Unknown Speaker  20:25  

I mean round the content. It’s not about being cheap. It’s not about compromise. There’s an easier way to do things. And I think most of life works that way. You know, I mean, exercise isn’t grueling and boring and hard. It just means you didn’t start the weight right way. You didn’t remember the right motivation. You didn’t stay with it long enough, you didn’t realize the long term benefits, you know, give you a quick example. I’ll do this from my office, which doubles as my guitar studio. So instead of a pool table, I’ve got six guitars, this isn’t a virtual background. Now there’s that will always say to me, Wow, I love your virtual background. Well, that’s not a virtual background guitars. And then people say, Geez, I wish I was musical, it would be so fun to play an instrument. And I say to them, I’m unencumbered by any kind of musical gifts whatsoever, I just play. And I stay at it. And I stay at it for more than a year more than two years. And the more you try something and learn something, just like working out, it’s the same thing as putting effort in relationship, all of these things. They’re really all exactly the same thing to your point. And together, they form this symphony, they form this music, which gives you great lakes. Yeah, beautiful

Unknown Speaker  21:35  

harmony. And I love that. When they all come together, they form that lists, if you will, if you get rolling, because even if you fall out of tune, if you keep on going, you’re able to pull yourself back in. That’s beautiful. So how about three things outside of computers, anything technology, technological? What are three things that Gordon can’t live without?

Unknown Speaker  22:03  

Can’t live without? My relationships? You know, particularly my wife, my children, and friends. I mean, that is the core of the whole

Unknown Speaker  22:12  

thing to the baby. Yes, absolutely.

Unknown Speaker  22:15  

You know, second thing, I think is keeping my body in tune, you know, getting enough exercise, eating right, the difference is unbelievable. So I think yeah, so now you only get asked your age. I’m 61.

Unknown Speaker  22:28  

Wow, row goals right there squad. You’re watching goals right there. Got she’s got 11 years on me, man. That’s awesome. How about that third thing?

Unknown Speaker  22:37  

I think the third thing is, you know, a passion a cause people need a cause, you know, a number in the corporate world. They just do a lot of talking about, hey, how do you motivate your team, and the way you motivate your team as they need a cause? You know, a great example is I worked for Apple for a number of years, I ran the education and enterprise business grapple. And, you know, people were weren’t fired up because we were selling iPhones and iPads, because at the end of the day, it’s just technology, nobody cares. But the company had this mission, about enriching people’s lives. And you know, we’d see kids in classrooms, and they’re using their iPads and they’re fired up about they’re not interested in the iPad. They’re fired up about discovering Mars, to see things that they can use on the iPads, right, enriching people’s lives, you know, I can check the weather I can see. And we’re going to play the guitar. Today, we’re going to work on some writing and do a blog post. And we’re going to go kayaking map, I can figure out how far to go. So those kinds of tools enrich people’s lives. But we need to really enrich our own lives. We need to get our financial house in order we need to invest in our body and our relationships and all these things. I think that’s how you get to a place where you’re feeling fulfilled. And you’re happy. I

Unknown Speaker  23:53  

love it. I love it. And that’s I love the seconds you have to serve yourself first. I mean, it’s a it’s a cliche, but a lot of things are cliches in and worn out because they work you don’t have to say it it’s the truth is because they work and I just picked that up from a book by Steve Chandler last night 10 commandments your success and it was like yeah, the things are said and played out but they wouldn’t stand the test of time unless they weren’t right and I love the love love love that you said that brother and time to shine today podcast varsity squad. We are back and Gordon. We’re gonna meet up one day we’re gonna rock some stages. You know through time maybe over bring your Nate or Java or kava but you got five seconds to answer them with no explanations. You ready to level up? They can all be done that way, brother.

Unknown Speaker  24:43  

All right, let’s hit it.

Unknown Speaker  24:44  

Let’s do it. Gordon, what is the best leveling up advice you’ve ever received?

Unknown Speaker  24:51  

I love that expression. Whether you think you can or you think you can’t. You’re right

Unknown Speaker  24:55  

bad luck but Henry Ford maybe share one of your personal habits that contributes to success. us

Unknown Speaker  25:01  

daily exercise getting out and getting at least 35 minutes a day walk quick run something

Unknown Speaker  25:06  

love it got to have movement beautiful. So other than your own book cashflow book book, if you saw me walking down the street you may have heard he looks like he’s in his doldrums a little bit. What book might you handy?

Unknown Speaker  25:22  

I’ll go back to an old one. Louis Timberlake wrote a book called Born to Win. I read a long time ago. Fabulous the stories in there, you know that? Yeah. They’re amazing.

Unknown Speaker  25:33  

Beautiful. What’s the most commonly used emoji when you text?

Unknown Speaker  25:38  

Oh, I think a smiley face.

Unknown Speaker  25:40  

Beautiful nicknames growing up. I never had one. Really? No Gordy. No, nothing.

Unknown Speaker  25:46  

Oh, Gord Gordy Gordo. Lots of variations on Gord but nothing other than that.

Unknown Speaker  25:52  

Got it. Chess checkers are monopoly.

Unknown Speaker  25:56  

Oh, chess checkers a monopoly? I’d say chess.

Unknown Speaker  25:59  

Beautiful. There’s what’s your go to ice cream flavor?

Unknown Speaker  26:04  

I don’t need a lot of ice cream. But if I if I splurge I go pralines and cream. Beautiful.

Unknown Speaker  26:09  

There’s a sandwich called the Gordo. All right, build that sandwich for me.

Unknown Speaker  26:13  

I love it. Well, I want to get some spinach in there. avocado, tomato, maybe a slice of chicken in there. Nancy’s mustard.

Unknown Speaker  26:23  

eautiful as great mustard. favorite charity and organization like you give your time your money, who?

Unknown Speaker  26:30  

I love the American Red Cross.

Unknown Speaker  26:32  

Beautiful. Awesome. Last one. And you can you can elaborate. I’m gonna allow you to elaborate a little bit on this one. But what is the best decade of music? 60s 70s 80s or 90s?

Unknown Speaker  26:42  

is no doubt about that one. I’m gonna go 70s All right, why? The cars the cars were way better than they are today. more imaginative music. They don’t make music like that anymore.

Unknown Speaker  26:56  

Man. It’s crazy that the music now they have hooks. The hook comes from the 70s and 80s all these songs if you listen to them, you know, like, Kid rocks all summer long came from Werewolf in London. You know, it’s so I mean, there’s so many hooks that are going into songs now. I absolutely love it so good. And how can we find you my friend.

Unknown Speaker  27:18  

CHIEKO cash flow cookbook.com, just like it sounds, to see links in there to get a copy of cash flow cookbook. And I really recommend people invest in yourself, start a library of personal finance books. Start with cash flow cookbook, it’s simple, it’s easy to get rockin right away. And lots of podcasts have been on lots of videos on YouTube etc. But start with cash flow cookbook.com

Unknown Speaker  27:43  

Beautiful, beautiful and we’ll get that in the show notes for people so the you also are building out your wife absolutely love your website because it’s so easy to access your blogs and it really get to know you as a person not just you know, some lack of a better term douchebag that’s trying to push you know how to make money. And I love it because you really dig deep and you give away so much freakin free content man. It which really helps people level up but like I know that you’re rebuilding kind of a part of your website and you adding schools under the utensils now utility squat, but you tell it utensils company a little bit about what you’re doing with your site to really make it more accessible to put out more content.

Unknown Speaker  28:24  

Yeah, so what’s coming part of its, there’s gonna be a whole lot more in what I call ingredients. So ingredients are tools or other websites or things that you can use to free up cash flow. So it might be something like a cell phone bill comparison tool that I like. So it’s other people’s things. There’s a woman I work with in the book, she’s got a great medical consulting company to help you with your medical bills. Some of them have errors. So whatever the bill is, or what are the expenses, there’ll be something in ingredients and there’ll be a Canadian ingredients and a US ingredients to help people on both sides of the border then go there and find a tool or utility a third party or maybe in some cases it’s something you might want to buy should save you money over time. So that’s the of ingredients

Unknown Speaker  29:11  

that’s beautiful that you’re putting it out there you’re taking the time it’s such a Go Giver that you are they you just kind of laying that out there and in referring other sites outside of one thing I did want to ask you Gordon is credit Do you have anything in like a lot of people credit is their the heartbeat of them, you know of their their financial aid, you cover credit and if you need to restore it, as well.

Unknown Speaker  29:43  

Yeah, that’s in there. And it’s interesting, funny, you mentioned credit so the first six printing of the first six printings of the book, I neglected credit. I got dialed into the credit score. It is remarkable credit score can swing your car insurance by 30 to 50%. The car lost your home insurance by 30 to 50%. It can swing the cost of your loans, the interest cost of your loans by up to 70%. Right? Everybody can access their credit score, I highly recommend take a look, what is your credit score, you could have a couple of guys like you and I, Scott, one could be spending $1,000 a month more, right? Interest, car insurance and home insurance. Sure one has a better score. And often they’re full of errors. It’s a great place to start.

Unknown Speaker  30:28  

Beautiful. I absolutely love that. We’re going to actually cut this part out and move it back into the interview because that’s something I should have covered a long time ago. So thank you for taking the time on that. So do me one last salad. Gordon, leave us with one last Knowledge Nugget we can take with us and internalize and take action on

Unknown Speaker  30:48  

I’ll give you a fun recipe for the book and one that people often don’t realize it’s around clothing. And when I’m up on the stage, I’m talking about you know, reducing the cost of clothing, you can just see people say well, no, I like having nice clothes. But the thing is, we only ever wear 20% of the clothing we buy. And our first reaction to that is no no, that’s not the case. For me, I wear most of my clothes, well try it, you know started the year, turn your hangers all backwards. See what gets in every time you wear something turn around the other way, I will guarantee you’ll prove it correct. Hold the garage sale do a clean out, you’ll see and try it again a year later. We don’t shop mindfully by great clothes. But just shop a little bit more mindfully you know we get fired up. We’re out there we find a nice blue shirt on sale. And we bring it home and we unwrap it we go to put it in the closet and you hang it right next to the almost identical blue shirt. The

Unknown Speaker  31:44  

lights, you know it’s so

Unknown Speaker  31:46  

right. I think you’re selling yard sell for pennies on the dollar. So again, it’s this pattern. You live great. You know, I’ve got great cars and great kayaks and beautiful pool table and all these things. Right? But smarter.

Unknown Speaker  32:00  

Yeah, I love that you say that. It’s funny is when I went back when I used to go to all these seminars and stuff like that. One thing my mentors taught me is put your leave your checkbook in the car, because back then we used to write checks for stuff, right? And so it would make me and it was Michigan. So it’s like do I want to go down this elevator all the way out to my car is this product actually worth that trip? Right? And it saves me from investing in things, you know, on down the road, or I’m sorry, not investing in things that didn’t help me. But also, if I knew I wanted I would go out in that blustery cold, get the checkbook and do it and every single time I did that the course worked out for me so I’m glad that you said that about clothing. I’m gonna have Susan if you’re listening to it, my Lady Susan. Do that with their hangers and see what happens. Just kidding. But no, no seriously bad. Thank you so much for coming on Gordon squad. We just got a free free free masterclass from my good friend Gordon Stein, who is the author of cash flow cookbook. And you know, he worked in high tech for for many years. He’s always interested in personal finance. And he the big thing about him is he hated to see people’s struggle, he found ways to discount things start with car washes and alarm system. And so we started do is put it in a spreadsheet and sorry in laid it out to some of that he really trusted and he said, Man, you have a book here. And he wrote that book, you know, and so many books say the same things over and over about giving up what you love, instead of really, you know having what you love and in being able to discount those things like he did the alarm systems in the car washes. And one thing about it is these things are easy to implement. He reminds us that every single bill can be reduced. If you really use his formulas within his book, cashflow cookbook, you know, in 90% of them can be done painlessly that is painlessly squad, you know, he wants you also to invest in learning about finances. And if you have kids, really make it a point to invest in them to have them learn about finances, okay, squat, it’s very important. That’s why I met her kids these days. So they don’t have to go through what I have to go to. And he doesn’t look at financial advisors as the enemy he people are looking out for your money and there’s going to come a time when they’re speaking jargon and be able to shift you into a product that’s going to work for you. So do not be afraid of them. Make sure you vet them out, get referrals and whatnot, but make sure that you have a solid financial advisor, you know, he would tell his younger self to really learn about compound compounding in about finances, and that if you don’t get your asking here, ask the right people. Learn be smart about your money. Always do things in a better and smarter way with your cash. You know he wants to remember to something that helps people he’s generally planting trees that he’s probably never gonna sit in the shade up. Your success is more important to him than telling you about him. You know, you want to motivate your team. If you’re doing that and including motivating yourself you need to cause you to enrich others and enrich yourself. Make sure you take care of your temple like my guy Gordon does, is he gets moving every day or like I do I get up I get hydrated, I get moving and I get lit. Luckily I’m in the Florida sunshine. I get to get that vitamin D and to me, we want you to get up and be a person of motion. And you know, if your industry clothes shopping, you know, we only really only wear 20% of the clothing we buy. Here’s an awesome little hack here that we’re going everything you buy, turn the if it’s a shirt, turn it the other way, and when you wear it, turn it the way the facing the other way so you actually see how much you actually wear. Okay, and that’s my guy. Gordon does man he levels up his health. He levels up his wealth. He helps you level up your wealth. And he’s humble yet hungry. He started his varsity letter here at time to shine today. Gordon, thank you so much for coming on brother. Absolutely love your guts.

Unknown Speaker  36:00  

Real pleasure. Thank you so much, Scott. Great to be back. You’re doing Thanks, Chad soon.

Unknown Speaker  36:05  

Hey, thanks so much for listening to this episode of time to shine today podcast. proudly brought to you by Southern New Jersey real estate real estate excellence who can be reached at 561-249-7266 and online at www dot Sutter in nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com Flash guest. If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcasts. There’s a link in the show notes to our website. Also there you will see a recommended resources. We hope that you will support our show by supporting them. If you like what you’ve been listening to, it’d be great if you could just give us a five star rating and tell your friends how to subscribe while you’re at it. I’m your host Scott Ferguson. And until next time, let’s level up it’s our time to shine

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