409-Brain to Bank: Turning Ideas into Profitable Ventures 💡💰Interview with Dr. Dorine Rivers from Alpha 81

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Dorine Rivers, “River” to her friends, literally grew up on North and South American rivers rafting wild whitewater rapids, basking in the sun, and sleeping under a canopy of brilliant constellations. River has an undergraduate degree in creative writing, a Ph.D. in Business Management, Investment Banking and General Contractor licenses, and a few other degrees and certifications in between. She is the CEO of Alpha 81 Inc., an Arizona-based firm successfully supporting corporate innovations, expansions, and exits in software, technology, medical, life/health sciences, education, and other industries. 

 “If you are going to be successful, you need to overtrain, overdue and understand, or you will miss vital pieces”
– Dr. Dorine ‘River’ Rivers

Knowledge Nuggets and Take-Aways

  1. Live a life daily that is a daring adventure
  2. Belief comes from experiences through ‘living’
  3. Action comes from awareness
  4. The biggest blind spot that most companies have is excluding the team, remember, it’s more about the team than the product itself
  5. When your ‘why’ is known, the ‘how’ is easy
  6. ‘River’ loves formal education, but you cannot have true life experiences without getting out and living
  7. Everyone has great ideas, when you decide to put that into action then Brain to Bank will help you with what to do, but more importantly what not to do
  8. Keep yourself healthy so you can enjoy a quality life!

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Speech Transcript


L. Scott Ferguson: [00:00:00] Hey, time to shine today. I guess varsity squad. This is Scott Ferguson and I have a fun conversation with my good friend Dorine Rivers or friends color ‘River’ and she grew up literally an explorer. Her father is a world renowned. And not only did she do that and go, , chase the rapids chase the wilderness, but she also is a doctor.

She put time into academics and she really gets into how important academics can be for your growth. During our conversation. She talks about experiences and how she wants everybody else to have her kind of experiences, and they’re looking for a way to do that through growing a business, then they have to get ahold of.

River over at alpha 81. She authored an awesome book that I have a giveaway at the end. It’s called brain to bank And I loved it. I devoured it. It helped me with my creative writing everything across the board with regards to helping me build my coaching business helping other people, build theirs.

So without further ado. [00:01:00] Here’s my really good friend. Dr Doreen rivers or river. Let’s level up

Time to shine today. Podcast varsity squad. This is Scott Ferguson. And I got my awesome sauce friend, miss Dr. Doreen rivers, but I just call her a river. That’s what she allows friends to call her. And she actually just scaled Mount Kilimanjaro earlier this summer. And we just had a really fun talk off the air about how she pushed through.

She didn’t get the elevation sickness that a lot of people do. And I just think that that’s uber impressive. And river is. She grew up in the North and South American rivers, rafting wild whitewater rapids, basking in the sun, and sleeping under a canopy of brilliant constellations. River has an undergraduate degree in creative writing, a Ph.

D. in business management, so she’s a smarty investment banking and general contractor license, and a few other degrees and certifications in between. She’s the CEO of Alpha 81 Inc., an [00:02:00] Arizona based firm, successfully supporting corporate innovations, expansions, and exits. and software technology, medical life, health sciences, education, and other industries.

 Her everyday motto of living is based on Helen Keller’s quote, life is either a daring adventure or nothing. And she has also authored a fantastic book, which if you’re watching Vimeo or YouTube. Brain to Bank, which I will have a free book giveaway at the end of this.

Dr. Doreen, or Dr. River, or just River, thank you so much for coming on. Please introduce yourself to Time to Shine Today podcast. First, you describe it. First, what’s your favorite color and why?

Dr. Dorine Rivers: It’s blue, and it’s because it’s the color of the sky and water, and those are infinite.

L. Scott Ferguson: Yes, and it’s very cool And it’s relaxing and i’m actually looking at it through my little window over here at the atlantic ocean So I can’t can’t complain.

I gotta love the blue. So let’s get to the roots of you I mean you live kind of I don’t want to call it a vagabond lifestyle but kind of like a free lifestyle growing up if you’re Kind of living in the north and south [00:03:00] america on the rivers and kind of Hitting the rapids and stuff like that. Is that where it kind of started or was there a time before that?

Dr. Dorine Rivers: My dad was a world explorer and he went all over the world exploring not only river, rivers, but like Mayan ruins in Columbia. I mean, , we’re talking about machetes going through the jungle and, and exploring Mayan ruins that people had not seen before and conquering rivers in Mexico, El Sumidero Canyon.

No one had successfully run that. He took 16 men. As a 29 year old man and ran this river and conquered it that no one else had successfully been able to do. And so that’s my DNA and my mom went on a lot of those trips as well. And I think I just got a triple infusion of it because life is a daring adventure or nothing.

And if it’s not, you either need to find something else or make sure that it is. And I’ve [00:04:00] lived my whole life like that and my dad started a very successful river running company called Western River Expeditions in the early 1960s. So, I spent my summers living in tents and sleeping on the sand and every summer was running rivers until I went away to college and so I grew up that way.

I thought everybody had that much fun during the summer and apparently they don’t, but it, it continued and hopefully I passed that on to, to my kids and my grandkids and a lot of my friends I know went along and, and it, it, it changes your life when you have that excitement and that freedom and those adventures on a regular basis.

Right.

L. Scott Ferguson: Was it just the summertime that you did this or did your father and mother take you out of school ever to do any of these exciting adventures?

Dr. Dorine Rivers: We went up, got out of school all the time. One [00:05:00] year, I think I was in eighth grade. He took us out of school for an entire month. And, and my parents took us down to Mexico and there were, was a new river to run down there as well as hacking through the jungle for the architecture of the Mayan ruins.

And, and then in the wintertime because we lived where it snowed we, my, my dad leased islands. He leased islands in Belize and in Micronesia, and then we would. Fly over there with paying customers and live on these tiny islands intense with waterbeds and scuba dive in places that no one had ever been.

And at the time it was legal and it was just fine to collect saltwater fish. I brought home sea anemones with their own little habitations of clownfish. And I built these gigantic saltwater aquariums and I had caught the fish. [00:06:00] While I was in Micronesia scuba diving in these pristine waters.

L. Scott Ferguson: Oh, and how much of that?

I mean, you’re a doctor, so you’re kind of taken out of school. What? Now, do you think that that life experiences that your mother and father gave you really helped level up your education? And like, maybe really, maybe you said, man, I better try harder because I’m missing some time. Or like, did you, were you just not about school, but figured the, Hey, the education’s going to help me or I’ve always been curious about that with you.

Cause I know that you’re out there living L I B I N. What I’m saying? So just curious.

Dr. Dorine Rivers: I love formal education. If I could do anything, I would just quit all of my little endeavors right now and just go to school. I love learning new things, but the education and the hands on of traveling and meeting other cultures and doing things that no one else is doing.

You can’t find that in a book and you can’t find that in a classroom and when I would come home from being gone for a [00:07:00] month, my teachers had a handful of assignments usually write us about your trip and then present it in front of the class or whatever. And it’s like, great. No problem. I remember I did take school books with me.

I’ve always been an avid and a good student. So it didn’t matter to me that I’ve been taken out. I actually had an education nobody else had, and I wouldn’t have traded it for anything.

L. Scott Ferguson: That’s that that is to me kind of almost a dream childhood in a sense, because I mean, you’re doing stuff that maybe 1 percent of the population does through their school age years and the lessons that you learn that about survival, about new things and how much does that really kind of translate into.

The person that you are now in, in how much of it is led into the people that you’re leveling out through your coaching, consulting, and your [00:08:00] authoring. I

Dr. Dorine Rivers: think it’s at the core of everything. I think having belief in yourself. And that belief comes from experiences and from being able to know that you can do it because you’ve already done it.

For example, when I hiked Kilimanjaro, I had trained really hard on some extremely hard hikes and people were telling me, Oh, you’re over training, , and I’m thinking you can never over train. And if you get there and you go. This is easier than I thought, which I didn’t say. We took one of the hardest trails up, which I didn’t know about.

And people thought I was training for what they call the Coca Cola trail, which is literally a trail and you’re walking up, but ours was ours was a scramble and a climb. And sometimes you needed a. Both feet and both hands in your knees to get up some of these passes, and I had trained for that thinking I was overtraining.

I think the same thing goes for, for example, when you’re starting a business, [00:09:00] if you’re going to be successful in that business. You need to over train for it. You need to read everything you get your hands on. You need to talk to people in the industry. You need to overdo it in understanding that industry, or you’re going to be lacking and you’re going to miss some pieces.

It’s the same lesson. It,

L. Scott Ferguson: yes, I, with my coaching, I almost, because I 26 years, and I’ve been coaching for 10 years. And It was like my my coach was like you’re born to coach, , because as a realtor you’re Working with people’s biggest, investment up to that point in their life most people’s biggest investments and you’re not only are you a realtor, but you’re like a marriage counselor and you’re a babysitter when they’re looking at the houses you’re chasing their kids around and everything else, which really she was right as it paid it forward.

But I got to the point where I almost overanalyzed it, where I [00:10:00] was just reading and accumulating and not taking action. You find a lot of people like 100 percent you’re right, that you need to overtrain and overdo. But what’s that point while you’re doing that training that you really have to take that action?

Dr. Dorine Rivers: I think it comes with awareness. As , when you research something, you can go down what is the ultimate rabbit hole and keep researching and this leads to this, this article leads to this, this leads to this, you can find yourself doing that all day long because you’re going, oh, this is so interesting.

It’s so funny. You can tell yourself that is meaningful. But if it’s not useful and you can’t implement it into an action step that’s going to move you forward, every action you ask yourself, is this moving the boat forward? If it’s not, you’re spinning your wheels. And so you ask that question, then you know when to quit.

L. Scott Ferguson: I love it. And to maybe start on the next phase or facet of the elevation of whatever you’re trying to [00:11:00] charge after. So doc, your river, the visualization part, visualization part, which is huge to me within my coaching, which within my life, , I’m a big, a lot of people say, I’ll believe it when I see it.

I I’m kind of the guy that says, I see it when I believe it. Like I actually believe something before you really climbed, , did you actually visualize. The climb before or were you just kind of flying blind

Dr. Dorine Rivers: on the climb? Oh, no the top of that summit is what you’re thinking about every day and I actually I actually knew what that sign looked like because I My older son had climbed it years before and I saw him at that sign so I knew what it looked like so I knew that that was the goal and There’s a fine line between focusing on that And then knowing that you’ve got seven days of this horrendous climb and being overwhelmed like that, or just [00:12:00] visualizing knowing that your goal, and then just knowing you only have to do today, and then that is only about one step at a time.

And so you have the goal, but you don’t focus on it because you’re going oh my gosh that’s so far away I’ll never get there it’s 19, 341 feet. Right. So don’t. Get your visual and then go, I only have to do today and here’s what I have to

L. Scott Ferguson: do. Yeah, I love, love, love that. Like we coach, , inch by inch, it’s a cinch, right?

By the yard, it’s hard, right? It’s like, just break it off just a little bit or like even short steps, long vision, , , you’re going to get there if you just keep going. I’m absolutely beautiful. So. Are you working with companies now with Alpha 81 or give us a little backdrop on what you do there at Alpha 81.

I actually do

Dr. Dorine Rivers: work with companies. My career really has been companies hiring me to start their company. So I’ll come in and sometimes it’s [00:13:00] early as, as naming the company and they’ll say, we want to do this health and wellness company. Can you get us up and running? So I’ll come in. And set up systems and processes and logistics and and distribution and a global expansion and product development and I’ll get and maybe even sales and then I’ll do that for a year or two and then.

At the end of that, , it’s, it’s all ready to go. It’s going, it’s, it’s moving ahead and you go, okay, here’s the baby. Don’t kill it. And then someone else hires me to go somewhere else. And I’ve spent a lot of time moving to other states going back and forth. It, that’s overrated for a good time, the moving and changing your driver’s license every two years.

And so I’ve settled in Arizona and I, I plan to stay here. The, the moving thing’s done.

L. Scott Ferguson: Done. Yeah, he’s, he’s absolutely beautiful for sure.

Dr. Dorine Rivers: But the the experiences and things that I learned in helping other [00:14:00] people to set up their companies, which is, was the impetus for writing the book, Brain to Bank.

How to get your idea out of your head and cash in. And there’s a section in there and it’s called another episode in the drama series entitled, I didn’t see it coming. And it’s all about the things people did or didn’t do that almost tank or really tanked their company. It’s like they didn’t do a business plan.

They had no idea where they’re going. They just jumped in and got started because that’s the fun part, ? , you just created a product, but you don’t have a business because you didn’t set up anything that makes it a business so people know about it and they actually can buy it. You just have a little fun little thing because you thought it was fun to create.

So, so the, the book is all about, , looking ahead. And knowing how to do it right and, and aligning yourself with the things that will make you

L. Scott Ferguson: successful. [00:15:00] Right. And there’s nothing that pisses me off more than having to go back and redo something to get back to where you already are to make sure it’s done right.

You know what I’m saying? So that’s, that’s beautiful. So when you’re maybe starting to work with one of these people that are, , that want to start a business. What is your secret sauce, if you don’t mind me sharing, when you first maybe sit down in discovery, discovery time, that maybe helped them really see their most major blind spot?

Dr. Dorine Rivers: I think one of the biggest blind spots that most people have is the team that they’re building and it’s really more about the team being able to execute the plan. And then it is about the product itself, and that doesn’t mean you don’t need a great product or, or, or, or a good idea for a service product, but it means if you don’t have have the team and they don’t work well together, or they don’t know what they’re doing, or they have terrible communication skills and they alienate everyone that [00:16:00] they hire.

So they all end up quitting and there’s just a plethora of things like that that I’ve seen over the years. Yeah. So I think the first thing is to say, you’ve got this great idea. How will we build a team that is successful that can work together? And without that, I don’t think you have anything

L. Scott Ferguson: if you’re.

I 100 percent agree. You have to have the right team in place. Trust me. I’ve been the guy without with the wrong team. And luckily I had somebody to say, you know what? We need to make some changes. And so maybe if you’re in this discovery conversation during, is there any good question that you wish they would ask you but never do?

Dr. Dorine Rivers: As far as having a new client come on

L. Scott Ferguson: board. Yeah, I mean you’re talking and , you’re you’re I want feedback. I want questions from the people that i’m that i’m coaching, , I I want them to ask me So where do you see me in this amount of [00:17:00] time or what is this going to get me? Is there any good question when you’re starting to work with somebody that you wish they would ask you but never do?

Dr. Dorine Rivers: I think it’s the 1 that has to do with self awareness and it’s the question that says, what do you see about me and my leadership skills or lack of that? I am not seeing that. I need to make sure that I implement that changes

L. Scott Ferguson: everything. Yes, that and what it does that question like that would be like anti ego, right?

They’re like, just laying it out and saying, listen, , D or Riv river, let’s see where I’m lacking and I own it and I know my weak spots that was very much pointed out by a couple of coaches and I’ve had to clean those up and some of them I still struggle with, but that’s okay. So with your creative writing background, , in storytelling especially, is there, [00:18:00] how do you feel that maybe storytelling can be utilized to effectively, effectively communicate a business vision and maybe like, get more, say, customer engagement?

Dr. Dorine Rivers: Well, if it had to do with customer engagement, then I think those stories really come from others. They, they come in the form of I bought this product and this is how it changed my life. Or I implemented this service into my business. And this is what it has done for it. I think those kinds of stories come from others.

Otherwise it’s just these bragging rights on a founder who’s hoping to get more clients. It needs to come authentically from others.

L. Scott Ferguson: Of it. Yeah, that’s that’s beautiful because you have to get the feedback. I used to want to run everything myself and just everybody follow, , is the military thing.

And me, I’ve been in hard target situations and experience. Like, I’ll get us through this, but. I was [00:19:00] taught that the smartest person in the room is the one that hires someone smarter than them to do certain things. And that’s why you’re brought on, , cause you’ve been there, you’ve navigated this, these waters.

And that’s beautiful. So what are some of your recommendations for someone that wants to start a business, get fired up, , for making sure that they hire the right talent? I think the

Dr. Dorine Rivers: first question is one that you asked yourself as a potential founder, and it’s this. Why do I want to do this? And that seems like a simple question, but it usually goes about five deep.

So, you would be asking yourself, why do I want to do this? Well, because I want the money. Well, why do you want the money? Well, it’s because my husband was in a construction accident and he can’t work and we need the money. What do you need the money for? Well, I need it for all the regular things you can think of, but my kids need clothes that they feel good about wearing to school, because they’re being made [00:20:00] fun of, because people are leaving them in a paper bag on our doorstep, and they’re hand me downs, and they’re embarrassed by that.

Why does that matter to your kids? Because I want to build their self esteem. Well, now you got a reason, right? It’s not about the money. It’s about helping your kids to feel better about who they are so they can do better at school and feel included. And so it goes four or five levels deep. So what is your why?

Because when things are really difficult and they always are, when you’re starting your own business, you’re hanging on to that because , why I’m doing that for my kids. So they feel better about themselves the rest of their life. Right. And then you get up and whatever it is, you handle

L. Scott Ferguson: it. Right.

That’s, that’s awesome. That I was taken about nine layers deep before when I, about my why, right. And , I don’t have children. So, , being 51 years old is probably not going to happen. And that kind of bothers me a little bit in a sense that I [00:21:00] didn’t, I mean, I’m willing to live with it.

Choices are made and , medical issues as well, but. I kind of look at it. I was asked and it finally came out to service, love and legacy are kind of the things that really for me. It’s like legacy is super important. I don’t have the legacy, but I have to leave mine in a certain way, , so that’s where we were, , my coach worked with me and I worked with my clients as well, really to build out that legacy because legacy is really part of everybody’s world, right?

It’s just a just different thing. So what is your legacy? Thank you. My legacy

Dr. Dorine Rivers: changes because when I have a project, for example, brain to bank, I just gave people 30 years of experience in one book. And it goes from A to Z, and it says if you do this, this, and this, and this, you’ll read a chapter, and then it’ll, it’ll have action steps at the end of every chapter.

So you’re not just learning, you’re actually doing something with it. Without the action, you just have knowledge. So, you want a company or not? Do [00:22:00] these steps. You work your way through that. Maybe I’ve just changed a million lives and and it has changed their lives in a way that They were in charge of it and they always wanted to have their own company.

They always wanted the income This is what their reason is for doing it And and that’s a type of legacy A couple other projects I’m working on now that are another legacy and I don’t think it’s just one I think it’s several and when you have kids, that’s one type, but when you’re helping other people for other reasons Yeah, that’s a whole different kind of legacy.

That’s

L. Scott Ferguson: beautiful. Yeah, that’s so true as well. I love it I love it. So have you seen the movie back to the future? Several times. Yeah, right. Let’s get that delorean with marty mcfly. Let’s go back to the the double juice the 22 year old during Okay, or river and What kind of knowledge nuggets would you drop on here not to [00:23:00] change anything because your life is pretty freaking great Okay, but maybe to Help her shorten the learning curve or blast through maybe just a little bit quicker.

Are you

Dr. Dorine Rivers: asking me? What is your density? I know

L. Scott Ferguson: You are my density I mean

Dr. Dorine Rivers: My density has changed over the years and I have felt and been very against myself Along the way if I had to do it over again, I would do my education different Okay. Instead of getting a degree in creative writing, and then I went back and got another one in criminal justice because I was going to go to law school and didn’t.

I thought that would placate the fact that I was, didn’t go to law school. It’s, it’s never subsided. I still may go. And then I get this, , a master’s and a PhD, , all the way to the very end. Sure. And yeah. But I should have done it differently for where I am now, and I would have gotten my creative writing [00:24:00] for sure, but I would have doubled it up with business.

And then I would have gone and gotten an MBA JD combination right after that. Okay. Then I would have gone to film school because my love is in film production and storytelling. And I’ve done a fair amount of that on a very small scale. Okay. But then I would have been up and running and then I would have had my kids.

Because then I would have done all that other stuff. Yeah. Yeah. And, and I probably would have been hopefully a very successful filmmaker. So now I’m on a smaller scale where I’m helping others to be a small. small kind of type filmmaker. Sure. In this new business that I’m creating. So it’s all of that.

And that it’s all about education and timing. It’s, it’s not about doing the wild, crazy things. I think maybe I would even step that up and do more of that. Yeah, I would, I would keep, I [00:25:00] wouldn’t trade my childhood for anything.

L. Scott Ferguson: I wouldn’t either. If I were you a hundred percent, that, that just sounded amazing to see things that very low percentage of the world has laid eyes on.

Right. And it just, that’s wow. That’s wow. So how do you want. Your dash remembered then, that little line in between your incarnation date and your expiration date, your life date and death date. How do you want that dash to remember it on your tombstone? I always tell my

Dr. Dorine Rivers: kids, here’s what I want. It just says I’m too busy, I don’t have time to die.

And I tell my kids all that all the time. I said, , I’ve got so many things on my list to do. But I really think it really is. It’s just Helen Keller’s quote. Life is an adventure. I get up every day and I can’t wait to get into my office because I have the. Most fun things ever to do every day and work is more [00:26:00] fun than fun Yeah, and it’s because I choose the projects that just in ignite me right that I passion for and I’m in my zone of genius from the things that I choose So I’m not trying to figure it all out and doesn’t feel stressful.

It just feels fun, right? Every day should be like that

L. Scott Ferguson: Absolutely. It’s it’s to me People, I get asked a lot. Well, for you, what’s your definition of success? I’m just like live a life of options and not obligations. , I want to live, , I’m blessed to do what I love in the service of people that love what I do.

Like people that see me speak, they’re like, he loves this. Right. They’re like, and I love to really, if I can help somebody in any way, shape or form, that’s what my, why is I want to be healthy and I want to be in service, service, love, and legacy. Right. And so I do what you love in the service of people that love what you do.

And that’s just my motto. In a sense, right? So [00:27:00] is there tell me something that people might misunderstand the most about river.

Dr. Dorine Rivers: Oh, I don’t know. There’s some complications there where I’m concerned because I have so many things that I love that. I love to do. Right? Right. I think 1 of the things I do is I get so wrapped around what I have to do that day and task oriented.

I forget to spend time and to tell people how much I love and appreciate them and the fact that my friends and families and, and, , that that can get dropped the background because there’s a list every day. And I’m becoming more aware of the fact that. I do that and I need to slow down and stop and keep the relationships going.

It’s, it’s, it’s that analogy of the crystal balls and the rubber balls, right? Right. The rubber balls are the ones that bounce and come back up. And , that’s frankly, [00:28:00] that’s work. That’s, That’s some of the things that you, you can get back and start over, right? The crystal ball, family and relationships and, , things that if they, you drop it and break, they break.

Right? And you can’t put ’em back together. So I try to keep that top of mind. That’s

L. Scott Ferguson: beautiful. That, that was very transparent and thank you. And so I, I’d be remiss if I didn’t ask you, you, you, you kind of, you didn’t give away. Your age, but the generation that you came up with, and if you’re like traveling as a young woman, young girl in the sixties.

Okay. How did you find the glass ceiling of being a female working through all of this to affect you?

Dr. Dorine Rivers: I, I never noticed it. It’s

L. Scott Ferguson: transparency. Okay. I, I thought you were gonna answer it that

Dr. Dorine Rivers: way. Honest. You did right up at the top of it, and then you just crash through it and you keep going. Yeah. My dad had one son and six, six daughters.

I’m the oldest of the six girls. And I said to him one time, because he owned a big river [00:29:00] running company and women were not Boatman at the time, women, women didn’t have sports teams that they played in and none of that. Right. And I just said, dad, I said, do you feel bad? You didn’t have more boys, you know?

And he said, heavens, no. He said, my girls can do anything a boy can do. Hell yeah. And there, there you go. There was never, there was never a line for me. I, I played basketball with the boys at recess when I was in elementary school, because it was so much more fun than hopscotch and jump rope. And so I didn’t think there were any rules about not playing.

So I just went and I’ve thought that my whole life, there’s no rules there. The rules are whatever you set up for yourself.

L. Scott Ferguson: Exactly. And then those are the ones you can even break if you want to. And you should. Doreen, what is your definition of a life well lived?[00:30:00]

Dr. Dorine Rivers: I think it’s really more complicated than one line. I think a life well lived is number one, staying healthy so that you can live it and enjoy it with quality. I think that’s critical and without good health, you don’t have anything. But with great health, you can do. And I really believe in that. So I spend time making sure that I do that.

Then everything else is really, secondly, is about your relationships. And, and particularly for me, it’s about my family first. And then my, my friends, secondly, and then my business associates, they matter. And if you want to make something of that, you need to make sure they know that they matter. And then it’s how many people can you help?

Yes. Yes. And, and how, and how will you do that? And how it changes. You may do something one year or do it for two or three, and, and then you choose to do something else. But how many [00:31:00] lives can you make better? And that seems to be what most days are made of. How do I move that forward?

L. Scott Ferguson: Yeah. And you don’t work like I don’t work.

I’m blessed to have like structured my life where I just don’t work, man. It’s like, I, I, I was told when I was younger, , a job is something you do a business is something that you grow and that you grow it through providing stellar service to the people that need it. And that’s what I’ve just really laid it all on since I was 25 years old, , I guess like 26 years ago or something like that.

And it’s just carried me. Four years, man, , just being able to do what I want to do when I want to do it. And that’s just, that’s a beautiful. Time to shine today, podcast, varsity squad.

We are back in river. You and I will meet up, I’m fairly certain, probably pretty soon, because I do like Arizona in the wintertime, so we’ll maybe discuss a few of these, , it might take us 15 20 minutes on each one of these questions, but today, you’ve got 5 seconds with no explanations, just the answer, and they can all [00:32:00] be answered that way.

You ready to level up? Level up. Let’s do it. Alright, River, what is the best leveling up advice you’ve ever

Dr. Dorine Rivers: received? Do what you love and do what you’re good at. Yes.

L. Scott Ferguson: So share one of your personal habits that contributes to your success.

Dr. Dorine Rivers: I write down everything the night before that I’m going to do in the morning.

So I don’t spend time wondering where to start. I know where to

L. Scott Ferguson: start. Love it. Love it. You see me kind of walking down the street and Fergie looks like he’s in his doldrums a little bit. What book might you hand me that really like hit home with you, that really got you motivated or maybe shifted that mindset?

Dr. Dorine Rivers: If it’s an entrepreneur friend, I will give them the book. That is called Creativity, Inc. It’s about Pixar and it’s

L. Scott Ferguson: Okay, love it. Love it. What is your most commonly used emoji when you text if any? Say it again, [00:33:00] Scotty. What’s, what’s the most commonly used emoji you use when you text, if any? A heart.

Okay, awesome. Nicknames growing up? Door. All right, love it, love it. So tell me about a hidden talent or superpower that you have that nobody knows about until now.

Dr. Dorine Rivers: The fact that I can come up with an idea and turn it into a book in a matter of a very short period of time.

L. Scott Ferguson: I love that. Chest checkers are monopoly.

Monopoly. Awesome. Headline for your life.

Dr. Dorine Rivers: Helen Keller’s quote, life is an adventure or nothing.

L. Scott Ferguson: Love it. Any superstitions? Not really. No? Gotcha. Go to ice cream flavor?

Dr. Dorine Rivers: Ooh, it’s complicated. Probably pistachio, fudge, almond. I am

L. Scott Ferguson: [00:34:00] not going to lie to you. I literally wrote… As a gas pistachio on here. I swear , that’s pistachio

Dr. Dorine Rivers: Almond fudge

It’s a

L. Scott Ferguson: Baskin Robbins. That’s awesome. There’s a sandwich called the Door River. Give me what’s on that sandwich. Build a sandwich for me.

Dr. Dorine Rivers: Turkey breast and pesto. Okay. And fresh basil and uh, probably provolone and some lettuce and maybe my homemade pickles. Love it.

L. Scott Ferguson: So you got access to a time machine that can take you back to any time where you can spend a day.

Okay When would you go back to?

Dr. Dorine Rivers: 1830s on the plains with the Comanches.

L. Scott Ferguson: Ooh, that’d be fun. Actually, it’d be fun. Although there’s a kegger in 1989 That I went to is a really fun party. Just kidding So favorite charity and or organization like to give your time or money to

Dr. Dorine Rivers: well right now. It doesn’t really exist there’s one there’s a kidney disease called iga and no money is [00:35:00] being spent to really actually figure that out Okay, and i’d like to do that.

I want to start that foundation

L. Scott Ferguson: Love it. Love it. Last question. You can elaborate on this one, but what is the best decade of music? 60s, 70s, 80s,

Dr. Dorine Rivers: or 90s? It’s the bridge between 65 and 75. Okay.

L. Scott Ferguson: Very cool. Best storytellers ever in that era. Ever. When I’m, when I’m editing a podcast, , I don’t edit it.

I’m sorry, Donnie, Tiffany, like, like they do that part, but I actually listen. I build the notes on it. I always have in the background, like Like a 60, late 60s, 70s, like Croce or, , somebody that’s telling a story in it, , and that makes sense for you because you’re such a storyteller. I mean, I love the 80s just because everything that new happened in that time with the invasion of rap and, and you two from Ireland, whatever, , but like the 70s is like my mom, , she passed away in 2019.

I like to have that on because she’d always have this stuff on in the background. So that’s [00:36:00] awesome. So River, how can we find you love?

Dr. Dorine Rivers: I think 1st of all, let’s also let everybody know there is a free book waiting for them if they go to rivers. Freebook. com The book is called working together alone.

It’s actually an expanded version of chapter seven out of brain to bank And it’s really about how to hire virtual assistants globally to get them to work for you overnight while you’re sleeping At a cheaper price and make your life easier So are you my

L. Scott Ferguson: producer now because I had that written down to go to but how can we find you?

Dr. Dorine Rivers: You can find me at alpha 81. com. So rivers at alpha 81. com uh, send me a note. I’d love to hear from anybody.

L. Scott Ferguson: Love it. And give us that site again, that they can go to for the free part.

Dr. Dorine Rivers: Rivers, R I D E R S rivers, free book. com. You can also message me from there. Love

L. Scott Ferguson: it. I love it. And let’s talk a little [00:37:00] bit about Brain to Bank.

You, you touched on it during the interview, but what, let’s get to the infancy of it and also the people that you’re really looking to reach with the book.

Dr. Dorine Rivers: The book is for anyone who’s ever had a great idea. And I find, as I speak to more and more people, most people have at least one great idea. But they don’t know where to start.

Otherwise they would love to see their idea be in the hands of other people to benefit from it. So, so the book is in the culmination of learning how to help people do this over the last 30 years and it’s what to do, and it’s more importantly, what not to do, and it’s very sequential. Start here, do this next, do this next.

At the end of the book, you should have your product and service into the market. It’s just hands on. It’s fun to read. It’s got a ton of stories in it. And I had a great time writing it, but I would love to think that it actually [00:38:00] helps people. So people who are buying this book, when you get to the end of that journey, and your product or service is up and running, I would love to hear That that book helped you to do that.

It’s the only reason to write it.

L. Scott Ferguson: Love it. I love it You’re such a so intentional giver and I love that squad I’m going to do a three book giveaway to the first three people that is on time to shine today’s dime the first three people that put in river in any of our social I don’t care if it’s pinterest instagram linkedin, whatever if you put river I’ll know you’ve listened this far and i’ll make sure a book is mailed out to you and also Don’t forget about rivers free book.com which I knew about that.

I haven’t looked at it yet, but I’m gonna look at it now. River. So I’m gonna get into that and if you could do me one last, oh, also you can text that river to 5 6 1 4 4 0 3 8 3 0, that, that’s a way to do it as well, but. River, please leave me, give me a solid, leave me with one last knowledge nugget we can take [00:39:00] with us, internalize and take action on.

Dr. Dorine Rivers: It’s, it’s really this. If I can do this, you can do this. I’m no different than anybody listening. If you want to do it, decide to do it, decide how you’re going to do it and then go do it, it’s really that simple to lay it out and then just

L. Scott Ferguson: start. Love it. And Scott, we had a really fun conversation, also kind of a free masterclass from a really good friend, Doreen who I, we all love her as river and her father was a.

World Explorer type, , the DNA was really already embedded into River probably before she was born and she just really took that and ran. She lived a life that was daring, a really a daring adventure as she was younger. I would love to see a diary from back in that time squad to really see the stuff that she went through.

And She’s also someone, this is what kind of threw me off, is that she’s someone that loves formal education. There’s a lot of people that are out exploring and stuff, they [00:40:00] hate education. I love that she married those two and that’s why she’s successful in what she’s doing with helping people from an academic side and also from a calculated, and I say calculated, risk side.

And she reminds us that Action comes with awareness, so you have to be asking yourself as you’re kind of building a company. Is this really moving forward? You need to over train and overdo what you’re really, really passionate about. If you know your why, the doing part is a lot easier. But again, you really have to do a deep dive, dig in and like over train on it.

So , so you’re not getting hit with blind spots that. Are there that can really slow you down, right? And my friend river, she’s really kind of planting trees. She’s never going to sit in the shade of I love it. She’s always creating. She’s always putting it out there. She does things for the intention, not the attention that she’s not out.

Look at me. Look at me. Look at me now. She’s going and doing stuff like kick ass stuff like [00:41:00] how climbing a mountain and doing stuff that a lot of us probably will never do But she’s not out there saying look at me. Look at me She just goes out and lives her life as an adventure and she not big on missed opportunities So if she’s all about it, she gets after and that’s what she wants you to do as well And you have to love what you’re good at if you don’t get the hell out Just go do something else.

Even if you have to work for somebody else, love what you’re good at. And she reminds us if she can do it, really anybody can. She’s a human being, actually, she’s a human being doing. She’s more of a human doing than a human being. She’s a little mix of both. And that’s what I love about her. And. Make sure you pick up her book and everyone that put river in there the first three I’m gonna buy a book for you, but pick up the book because it really will help you creatively unleash And really grow your passion in your company.

And that’s what my good friend river does. She levels up her health She levels up her well, she’s absolutely beautiful. She’s earned a varsity squad letter here and time to shine today Thank you so much the river for coming on and again, I [00:42:00] absolutely love your guts. Thank you

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