260-Lead, Manage, Influence, Teach and Inspire – TTST Interview with Center of NLP Brigitta Hoeferle

Listen on Google Play Music
iHeartRadioSpotifyTuneInApple PodcastsYouTube

Brigitta Hoeferle is a German female business owner that lives the American Dream.

Owner and Founder of two educational institutions, one for children Montessori Cleveland and one for adults Center of NLP.

Why have two opposite educational facilities? Because children are innocent by nature. It’s the adults around them that shape the growth and potential in each child! 

Brigitta is  German by birth, an educator by trade, a speaker & trainer by choice, CEO by passion and serves as executive board member on The International Coaching Federation (ICF) board.

MOST of all though, Brigitta is a wife and a mother at heart.

The difference between inspiration and manipulation is intent

– Brigitta Hoeferle

Knowledge Nuggets and Take-Aways

1. There is never any failure, only feedback

2. Limitations means room to grow

3. Believe in yourself, be tenacious 

4. Brigitta will be remembered as a tool for humanity and for someone who never gave up

Level Up! 

Fergie

Recommended Resources – Hover and Click

Center of NLP

Brigitta’s Linked IN

Center of NLP YouTube

Brigitta’s Facebook

Brigitta’s Instagram

Brigitta’s Twitter

Host Your Podcast for Free with Buzz Sprout 

Our Show Sponsor Sutter and Nugent Real Estate – Real Estate Excellence 

Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square

Speech Transcript (very little editing so not exact)

Unknown Speaker  0:00  

Hey this is Brigitta Hoeferle with the Center of NLP and if you really want to learn how to level up your life you should be listening to the time to shine today podcast with my really good friend Scott Ferguson time to

Unknown Speaker  0:11  

shine today podcast Farsi squatted Scott Ferguson and I got my good friend bird Geeta huffily. She is with the center of NLP as a neuro linguistic programming something that I am learning and have been learning but she is an expert and we are going to go through her story coming from Germany, close close ties with her father, her family. She’s a speaker, trainer educator, she’s just an overall Rockstar. I have pages upon pages of notes and I hope you break out your notebook as well. So without further ado, here’s my really really good friend Brooke Gaeta hopefully from center of NLP let’s level up

Unknown Speaker  0:56  

time to shine today podcast firstly squad This is Scott Ferguson and I have a my beautiful for a guida who fillet and she is a rock star in the NLP community. She’s a German female business owner if you’re watching on YouTube, you see she’s absolutely beautiful, stunning rock star. She changes lives. She’s the owner and founder of two educational institutions. One for children the Montessori, Cleveland that Montessori we’ll get to that a little bit later for that’s for children, one for adults, the center of NLP that time that calm which, of course as squad, I’ve talked about NLP, quite a few of my blog podcasts in how passionate I am about it, how it helps so many people. That’s why we have Brigada here. And why do we have Why does she have the two educational facilities because children are innocent by nature and the adults around them that shaped the growth potential in each child. Again, she’s German by birth and educator by trade a speaker and trainee by choice CEO by passion and serves as an executive board member on the international coaching Federation ICF which is Rockstar. Most of all though, she’s a wife and a mother at heart and Geeta, thank you so much for coming on. Can you please just take one second? Introduce yourself the time to shine today podcast first you spy But first, tell us your favorite color. And why?

Unknown Speaker  2:17  

Oh, first, my favorite color is black.

Unknown Speaker  2:19  

Wow. Okay, why is that?

Unknown Speaker  2:21  

And why? I’m a child of the 80s. And I think I just never grow grew out of that. I remember my mom saying, Will you ever have any? I mean, look at me if you can see me. I’m wearing something black right now. Pearls. That’s my brand and who I am and red lipstick. You’ll never you’ll probably never get to see I love

Unknown Speaker  2:39  

it. I love it. And I’m gonna be 50 in February. So I grew up at like smack dab and I’ve graduated 99. Right. And it’s like, yeah, the big hair don’t care a little bit thing going on. Even right now, with a little Pat Benatar flair on it. I love it. It’s so good. Rocket rocket rocket. So let’s get to the origins here of how you built your your passion, you have a lot of passion. You say you’re a CEO by passion, you know that that’s fast. I’ve never heard anyone say that. And it’s amazing. So let’s just I’m going to shut up and let you kind of give us the origins and how and how things got started.

Unknown Speaker  3:14  

Well, first of all, Scott, thank you for having me on. And thank you for your service to our country. I’m really, really blessed, really blessed to be here this morning. So Brigada hurtful is certainly not you know, English in any short shape or fashion. I am German. it through and through. And yet I left Germany to build a Montessori school. And I went to public German school. And I hated it. I hated every second of it, Scott. And, you know, they say, oh, you know, the, the school system is so much better overseas, maybe, and I they were trying to fit me into an opening that I never find fit into, you know how they say that you’re trying to kind of hammer in a round peg into a square. That was me, that was me. And they were pounding on it hard. And when I say they, I mean mean the teachers and directors and that was like coming out of school and going into university and studying social pedagogy and education science. I was like, There’s got to be a better way. Right? It can’t be that all children are going to be learning the same way that just never made sense to me. And why is it that that some kids grow up and be successful and other kids grow up and not be successful? What is up with that? So I was really interested in finding the backgrounds in that. And during my my education science studies, I found there’s the Montessori education and I really got intrigued and I learned more. I mean, we covered like for an hour in our entire, you know, through my entire studies, but I on my own terms. I read more on Maria Montessori Lori and I got really, really intrigued because she took children from the streets in the 1930s that were rebellious that were frustrated. And she taught them to do meaningful things. And I was like, Ooh, tell me more. So I read more and more about it. And back then, in my, I was in my early 20s. I decided whenever I have kids, and it wasn’t an if I knew I was going to be a mom, at some point, whenever I have kids, I want my kids to go to Montessori school, because I don’t ever want them to experience what I experienced. And I did that. And so, you know, fast forward 10 years when I was pregnant, and I was very successful in corporate Germany. I looked at Montessori schools because my unborn child was going to go in a Montessori daycare as I was traveling all around the world for the company that I worked for. They had a three year waitlist. Yay. So I was like, Okay, well, I might be on to something here, right. So I never went into teaching after university. I got another degree and it was marketing. And I went into marketing and sales. So I say, wait, I mean, I think I’m onto something here. There’s a three year waitlist, there’s a demand. This was in Midtown Munich. And Munich has, I think, seven Montessori schools. So let me let me start creating a Montessori school, I have the credentials, I didn’t have the space. And that’s where it kind of fell flat. And that’s why I am here in the states now. Because at the at the time, I told my husband, let’s go move to the states. And he’s like, wait. I said, if we can’t build a Montessori school here, I had seven kids in my own apartment, small, small apartment in Munich. We can build it here. Let’s build it somewhere else. And he’s like, okay, so we have our backs. I make it sound really easy.

Unknown Speaker  6:54  

There’s a lot of steps. Absolutely. Yeah.

Unknown Speaker  6:56  

So fast forward. You know, we built the school during the pandemic 2020, we moved into a bigger facility have 125 students now I’m out of the day to day operations. But with my work, or within my work of building that school in Tennessee, and building up the business and and teaching teachers and training teachers in the Montessori method, I found out well, first of all, I sucked at teaching teachers in the beginning, like really, really bad. And I had great teachers great talent coming in, but I couldn’t keep them. And they left again. And that happened three times, and four times. And I’m like, You guys are dummies, you don’t know an opportunity. When you see one, right? You all leaving, right? When it happened over and over and over Scott? And suddenly, I was like, Well, wait a minute, hold on. Who’s the dummy here? Right? The dummy was me mirror, right? That was painful, right? That was painful. And that’s when I said, Okay, there’s something that I’m missing. What is it? So I went on that on that journey, and I found NLP and I found neuro linguistic programming. I was like, Okay, I suck at communications, but I don’t know how to make it better. So let me start here. And that’s when I found the center of NLP went through all of their trainings all of their certifications, and became really, really good at communicating. And that really 3x Within one year 3x my revenue in the school. So we went from seven kids to 30 kids, and now you know, for the pandemic 225 kids. So, so with you difference.

Unknown Speaker  8:46  

And so with Montessori, is it? I understand is there a little bit more free thinking? But is it? Is there discipline still there to keep the children in line?

Unknown Speaker  8:57  

Yes, because that’s one of the things that people kind of get wrong when they say Montessori is free for Right, right. So if you think of, you know, you you have a you have boundaries, you set up boundaries and everything in life that we do in our business, we got to set up boundaries, within those boundaries, there is freedom, but those boundaries got to be set up. So the children in the classroom know, okay, so today I have my every child has its own curriculum within the curriculum of the school, and of the grade. And within that freedom, I gotta hit, you know, I got to do my math work, I got to do my language work, I got to do my, whatever other areas they have. So they have the freedom but they have the parameters of look, you cannot just do because you’re great at math. You cannot just do math all day, or because you like art, you’re not going to draw all day, right? So it also teaches self discipline. And when we allow the kids to To create that at a young age, they become more disciplined adults. Sure. Oh my gosh, what a concept,

Unknown Speaker  10:07  

right? Notice sounds a lot like this place where we live. It’s called the United States of America. And it’s just where, you know, no matter what and when Stan and I served my country that six deployments, right, so I see what I want. And I say, Listen, man, you know, you have the boundaries. But you have the freedom to do what you want. You came here, you came here to do what you want. I’m not on my soapbox. I’m just letting the people out there that know that American Dream is so live because we’re talking to somebody right now, that did that. So begin, what do you where do you think your strengths lie?

Unknown Speaker  10:45  

Um, I don’t take no for an answer. When I left when, when we pat in 2003. In December 2003, we made up our mind that we’re moving to the United States. My husband was a journalist at the time, we had a toddler daughter, she was 16 months at the time. When we moved, she was 18 months, 19 months. And my my father in law said, Oh, my gosh, what if you fail? What if this doesn’t work out? Right? And I said, what if it works out? Right? And it’s not even the what if there’s one of the laws of NLP states? There is no failure, only feedback. Hello, I got a lot of feedback. Yeah, I got a lot of feedback. But where other people would say, Okay, I fallen down. This is not working. You know, this is just not for me, let me pack up my bags and go back home. Okay, I failed. You know, I’ll go back to corporate Germany to my old jlb. I never took that as an answer. For me. That was not my truth. So I continue to learn. But Scott, I came into a community. As a German, I served on the Chamber of Commerce board for education. And I was sitting around the board table with all white men, about 25 years older than me. And they’re like, what’s this chick doing here? What

Unknown Speaker  12:09  

she doing here? Right?

Unknown Speaker  12:11  

What is she doing here? And in the beginning, I had to do a whole lot of explaining why I am here, and why am I so passionate? And I think that’s another thing. You know, I think passion really exudes your passion

Unknown Speaker  12:23  

and your persistence. You don’t take note. To what extent do you think you appreciate that?

Unknown Speaker  12:30  

Do I appreciate that? Yeah. I think I appreciate that a lot. Some other people might not appreciate it as much. I had a conversation with my 19 year old daughter. That’s the little one that we brought over from Germany, yesterday, and she said, you know, Mom, you work a whole lot. And I said, Yeah, cuz I love what I do. And she says, Do I have to do that? And I said, I don’t know, if you want to. Right? It’s up to you.

Unknown Speaker  12:58  

choices you choose? Yes, absolutely. So to what extent then, do you think you appreciate your limitations that you have

Unknown Speaker  13:11  

my limitations show me where there’s room to grow?

Unknown Speaker  13:16  

I love you, man. We’re gonna speak together. Yes.

Unknown Speaker  13:22  

One of the things that I tell my clients is, look, if you think you’re already there, wherever there is, you’re not it is a constant journey and learning if you think you’re done learning. Oh my gosh, sure. Haven’t even. Yeah, even though

Unknown Speaker  13:41  

it’s progressing every day in a journey you have to enjoy. You mentioned one thing one thing earlier, but about being positive. You know, like, how’s it doesn’t always work, but I know 100% Negativity does. So we I like to stay kind of neutral and accept the positive when it happens. And you know, when did the negative does happen to stay neutral and work towards back towards being known what I’m capable of doing? And you said that, and that just blew my mind. So forget it. Have you seen the movie Back to the Future?

Unknown Speaker  14:15  

Oh, yeah. Okay,

Unknown Speaker  14:16  

let’s get that DeLorean with Michael J. Fox or Marty McFly. Let’s go back to the 22 year old for Gita what kind of knowledge nuggets so we call him here time to shine today what kind of knowledge nuggets would you be dropping on her to maybe help her level up shorten the learning curve and blaster maybe a little bit quicker because I mean your your router? Your you crushed it but what will you tell her?

Unknown Speaker  14:41  

I would tell her to believe in herself. The 22 year old Brigada didn’t have that tenacity. So believe in yourself. Go up. Go and do the things that scare you had a conversation with a 16 year old yesterday. And I asked her exactly that question. I said, How do you because she, her whole idea was to become more emotionally stable. And I said, How do you do that? And she says, well being out there and doing the things that are uncomfortable. I think that’s what I would tell the right the young 22 year old Brigada go and do more, what makes you uncomfortable?

Unknown Speaker  15:26  

Love it. I love it. And we, when I tell my with my coaching guys, I basically tell them, the same thing is like, I’m not asking to step out of their comfort zone maximum to stretch their comfort zone. So it just keeps pushing it and pushing it like a balloon and just keeps going. And then your comfort zones. Huge. But you’ve accomplished so much in that. I love what you said. So how do you want then your dash? Remember that little line in between your incarnation date in your expiration date, your life date and death date? How do you want brigade as Dasher number

Unknown Speaker  15:55  

Brigada, a tool for humanity never gave up. My dad, I was a little girl. My dad was a missionary. And he always said you’re a tool for humanity. And I remember looking at him, I must have been like five or six. And I was like, I don’t know what that means, right? Sure. Sure.

Unknown Speaker  16:15  

I just took it. Like that’s set in your subconscious. And it just kept on multiplying and thriving. I love it. So what do you think people misunderstand the most popular Gita?

Unknown Speaker  16:28  

Oh, that brigade is intimidating? No, I can see that. Brigade is just really clear and where she not just me personally wants to go. But for my clients, when my clients get it, they’re like, she’s routing for me. Like, she will go with me through any ditch through any minor. Right, that’s to master there is no failure. And sometimes that’s hard. Oh, yeah.

Unknown Speaker  17:00  

And when you’re working with someone one on one. Is there any good question that you wish they would ask you but never do? Hmm. You know, during the discovery period?

Unknown Speaker  17:14  

Yeah. Pro, I think probably a good question that I hardly ever get asked because it’s rather obvious. You know, what made you what? Which steps did you take to get where you are today? Right? Yeah, give me a lot. There are a lot of steps that I took. It wasn’t just one or two or three. There were many, many 1000s of steps. And I took many steps back before I was able to step forward.

Unknown Speaker  17:43  

Good. Glad to hear that you did actually because that means something’s right. And so then what keeps you up at night?

Unknown Speaker  17:54  

Oh, many ideas. Yeah, what else can I do? You know, who else can I? Who else can? Can I have an impact on? How else can I be out there and make a difference? You know, first I thought I make a difference in children’s lives. And then I saw well actually it’s not the children that need the assistance. It’s the adults around them that screw them up. So actually it’s the adults

Unknown Speaker  18:24  

all the time. Yeah.

Unknown Speaker  18:27  

So So how else can I make an impact? And honestly, you know, NLP, love it or hate it? I am. People ask me all the time. What is NLP and NLP is people think it’s a misconception, just like Montessori that there’s no boundaries, that NLP is a manipulation tool. Wrong. Nope. And the difference between inspiration and manipulation is intent. That’s it. It’s the intention behind it. And when when you come from an intention, and all of the people that I work with, it must be a win, win win. That’s the intention. Most people that are manipulating they’re only in for one win, and that’s for whom themselves that’s egocentric. But it’s got to be a win for you. A win for me. And a win for the greater good. The greater good is all of your listeners here. Right? Right. Yep, that we can have

Unknown Speaker  19:30  

loved it. Love it. So let’s say in it and it’s so true. You just said it. So it’s still marinating that’s beautiful. So let’s take out of our equation out of this questions equation anything electronic from your your iPad or iPhone or computer What are three things that spaghetti can’t live without?

Unknown Speaker  19:52  

My kids, my husband.

Unknown Speaker  19:56  

So we got family. What are other two things?

Unknown Speaker  20:02  

I like a good bottle of champagne.

Unknown Speaker  20:04  

There you go. Very good. I’m just gonna add community in for you because you’re so community oriented I don’t think you can live with I think the COVID You grew through COVID But I think it just crushed you that a part of that being like is it did me and I love getting anxious and rockin stages and just hanging out I’m not like a go to the bar person. But I’m like, I like to hang out, talk to people and then go you know, it’s it. Yeah, that that that’s one thing. So what is your definition of a life? Well, it

Unknown Speaker  20:36  

definitely have an impact on other people’s lives. Helping other people reach what they want. You know, go with the Six Sigma quote, when when I help enough people get what they want. I know it’s gonna come back to me. I mean, I’m, I’m a living example of that.

Unknown Speaker  20:53  

Love it. I love it. Time to shine today podcast, varsity squad. We are back and Brigita we have a loving up lightning round you and I, you and I could literally talk an hour on each one of these questions, but you have five seconds with no explanations. You Ready? Ready? They all can be answered that way. So let’s write. Alright. So what is the best leveling up advice? For Beginners I’ve received believe in yourself. Yes, sure. One of your personal habits that contributes to your success.

Unknown Speaker  21:25  

My calendar, I it’s

Unknown Speaker  21:27  

other than center of nlp.com and also time to shine today.com my shameless plug what other website is brigaded like to go to the level of the culture mastery. eautiful we’ll put that in the show notes. Awesome. You see me I’m walking down the street like Fergie just doesn’t he looks like he’s in his doldrums. What book would you be handing me? The Four Agreements? Yeah, Damn, baby. Love it. What’s the most commonly used emoji when you text? Heart? Here you go. What was your New Year’s resolution?

Unknown Speaker  22:04  

Supporting 1 million people

Unknown Speaker  22:07  

love it. chess or checkers. Chess. Oh, wow. Okay, smarty pants. So, if you can don’t lie to me on this one young lady if you could stay one age physically, physically for the rest of your life. 37. Okay, thank you for putting a three on the front because I say 32 Love it. Love it. Love it again, a lot easier to get a bed no matter how good I take care of myself. It’s still getting out of bed a little bit slower now. Your favorite charity in organizations like to give your time or money to the international coaching Federation, I see a baby. Okay, last question. You can elaborate on this one a little bit. But what is the best decade of music 60s 70s 80s or 90s? At you better? So much happened? I mean, you you phased out disco and you kind of brought rap into the scene like the the Run DMC, Beastie Boys stuff, right. And then you had the Irish invasion with you, too. You know, the British invasions, like the 1980s version of British invasions, you know, with George Michael and everything, but then you also had the big hair don’t care the glam rock, the thing you listen to you listen to music now. Rita, there’s so many hooks that they take from the songs from the 80s and they put them in songs of today. Like AHA Take On Me is usually like four songs these days. Like like people used it, you know? Um, it’s it’s crazy what the 80s day and it’s Thank you for saying that and when we come to light I have to like Connect for sure. But let’s get back to business how can we find you?

Unknown Speaker  23:50  

NLP center of nlp.com Center of NLP that come very easy lower even easier if you can spell my name Brigita hopefully just google me there’s only one brigade to hurtful in the entire world on Google and that’s me.

Unknown Speaker  24:06  

Love it. I love this. There’s so so unique in squat what I really think is cool about our website right now is the has like these three dropdowns know like and trust and it’s like you can just navigate through it and they those are the three things are always taught you know the people like to do business they know like and trust and she has the drop downs of knowing like their courses or videos and then liking his her about page get to know her and then trust is like their Falcon teaser credentials or education. That’s frickin awesome. In squat we literally just had a free masterclass. We didn’t dig too deep on the NLP side. And I did that for a reason because I want to make a warm introduction to Gita for you. You know, she wants us to all have the freedoms with parameters and discipline, but had the freedoms to really grow and thrive. You know, she lived her life very curiously as a young person she was now somebody that really could fit that round object into a square hole, she really thrived because she stay curious whole time. And I’m going to bring this up again, that positive doesn’t always work, but 100% of the time, negative doesn’t work. So stay neutral. Like we like to say, she’ll tell you that there’s no failure, only feedback. You know, she’ll say that her limitations if you have them, or what you might call your failures means you have room to grow, learn from them fail forward, move forward, she wants to remind your you and maybe a younger self of you to believe in yourself, be tenacious and like I got from my good friend Leah would forget your ask and gear and ask for help. where needed, okay. She’s gonna be remember, it’s a tool for humanity that she never gave up. And she got the tool from Mandy from her beloved father, which I think is just awesome. And she’s always going to be someone that has an impact on the world. And she said something that absolutely blew my mind the difference between inspiration and manipulation is intent. And that is something I want you to read over. Say it to yourself, are you manipulating? Are you inspiring people? Okay, squad. So, Rita, thank you so much for coming on. You’ve earned your varsity letter squad here at time to shine today. You level up your house, you level up your wealth, your beautiful, you keep yourself leveled up. You love people, and we love you back. Thank you so much for coming. I can’t wait to collaborate in the future.

Unknown Speaker  26:19  

Thank you so much, Scott. Hey, thanks

Unknown Speaker  26:20  

so much for listening to this episode of time to shine today podcast. proudly brought to you by Sutter in New Jersey real estate real estate excellence that can be reached at 561-249-7266 and online at www dot Sutter in nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com Flash gust. If you’d like this up, so please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcast. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you’ve been listening to, it’d be great if you could just give us a five star rating and tell your friends to subscribe while you’re at it. I’m your host Scott Ferguson. And until next time, let’s level up it’s our time to shine.

DISCLOSURE: I may be an affiliate for products and resources  that I recommend. If you purchase those items through my links I will earn a commission. You will not pay more when buying a product through my link. In fact, I often times am able to negotiate a lower rate (or bonuses) not available elsewhere.

Plus, when you order through my link, it helps me to continue to offer you lots of free stuff.  Thank you in advance for your support