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Speech Transcript

0:00  

Hey, this is Ellen Hopkins of the Hopkins leadership group. And if you really, really want to learn how to level up your life, you should be listening to the time to shine today podcast with my good friend Scott Ferguson. Time to shine today podcast varsity squad. This is Scott Ferguson and I

0:18  

have a lot Hawkins and I butcher his name every time I say it just because I want to say Elaine, but it’s a lot Hopkins and he he’s fantastic. I am super stoked to bring you this episode. The knowledge nuggets he drops is going to be a free masterclass for you. I promise you stay around for the entire interview because you’re going to pick up so many little knowledge nuggets, they’re going to help you level up your life. He authored the book cracking the leadership code, and he’s also has a just listen to the podcast because he’s going to raffle off four spots to my time to shine today, listeners. So make sure you stick around for the entire podcast. Sit back, relax, break out your notebooks, because here comes my really good friend, a lot Huggins from the Alon Hawkins leadership group.

1:21  

Time to shine today barsi squatty to Scott Ferguson. In I’ve got I always use the word baller, but this guy is a true baller. His name is alat hunt junkins. And I told him I was gonna butcher his name just because I look at it as American, Elena, but it’s a really cool way he says, I’m gonna have him introduce himself with the correct way to say it. But he is he builds strong leaders. He’s his resume, which I’m going to kind of read out to you here in a second is just out of this world. It’s fantastic. And again, he built strong leaders for over 20 plus years, he’s worked with over 2000 groups of leaders in 25 different countries, including 42 of the Fortune 100 companies. alat is the author of cracking the code leaders cracking leadership code, which I’m going to have a book giveaway, so make sure you stay to the end and also, Mr. Hopkins has a killer offer to the time to shine today squad. His work has been featured in Fast Company, Forbes, business leader, chief executive and chief learning officer. So Mr. Hawkins, thank you so much for coming on the show. Please come on. Introduce yourself to time to shine today squad. But first, what’s your favorite color? And why?

2:38  

My favorite color is purple. It is purple is a color that is just like it says I’m here and I’m ready to rock. It’s just

2:49  

it’s royal and regal and everything to man. It fits with what emoji you’d use the most when you’re texting.

2:57  

Uh, I don’t text a whole lot. I’d say the emoji I’d probably use is smiley face. Nice. Nice. Yeah.

3:04  

It’s a kind of classic, classic emoji. So you

3:07  

get the hell of a resume man in the people you’ve helped helped shape this world. You know, I talked to my squad every day that when I wake up in the morning, you know, I I unplugged my phone. I’m grateful to people at fpml a Florida Power and Light, you know and safe. And you know, I flush my toilet. I’m grateful. Just the craziest things. And a lot of these companies, Pfizer and other companies, you’ve helped level up, you know, people that all of us are grateful for some people don’t show it. But let’s get the origins where you started and how you got to level of leveling up people that caliber.

3:39  

Yeah, so certainly, I mean, it’s interesting, you talk about, you know, helping those people. And I think the key for any of us, it’s it’s one day at a time, and I can one piece of gratitude at a time. So yeah, when I started, I’d never knew I’d be at this place at all, at all. And you know, I didn’t even know when when people said, What do you do when you grow up? I wanted to be happy. I didn’t even know what that meant. I’m at the heart of it, though. If I look backwards, and this is the beauty of hindsight, and I suggest anyone business is to look in the rearview mirror and look at what have been the threads about your passions. And my passions have always been around people and how can I help people to become better, whether that was myself, whether that was other people, that’s been a thread. So I was an undergrad in college, I dabbled. I tried a little this little that. I mean, I studied theater and film and I was really interested in stories. And the fact is, we are shaped by the stories we tell. And after undergrad I went on and I actually trained as a professional actor for a while I have an MFA from theater Conservatory. Then I came to New York and I got involved doing arts and education work working with kids and at risk neighborhoods, working, doing leadership training and conflict resolution facilitation and a friend of mine said hey, you ever think about doing any corporate work? It’s like corporate. I’m not a corporate dude. Like I have this identity like I can’t do that. And then As a coach, I got this meeting long story short as I ended up getting a job working for a corporate training company. And so I started to meet, and guess what they were people, they were just people who happen to work in organizations. And what I found was the key to all this is every single day that you show up, you want to do your best work, you know, it’s really funny, I used to have salespeople who would sell programs that I would deliver, they say, this is a really important client. So make sure you do your really good work today, as opposed to my bad work yesterday. So I think, for me, it’s always been about just trying to do my best work possible and to be. And I think the key to that, it’s so easy to be distracted today, right? By everything going on. It’s like wherever you are, be there and focus on that. So for me, a huge part of my work, and I think is a huge part of leadership is listening is like really listening, understanding people’s needs and not just understanding them, then repeating them back to the place where your clients are going. Got it, you’ve got it, you understand me, because let’s face it, all of us want to be understood. So that’s how I got involved. And then one group becomes 10 groups becomes 50 groups becomes 2000 groups. And the way I wrote the book was, I started taking notes in like 2009. And then by 2011, I started a blog post. And then the blogs built and built and blogs became chapters, and the chapters became themes. And those became a theme that are now the book. So it’s all one step at a time. And I can’t as far as I can tell, there are no shortcuts to this, this map is the thing, the key to all this. And if you talk to any high performer, they’ll say this, they’ll say fall in love with the process, because that’s what you can control. You can’t control the outcome, you can’t control the results. But you can control the process. And if you fall in love with it, it’s exciting to get up and do it every day.

6:42  

And I love that you said that fall in love with the process. It’s like I’m a big sports tonight. I don’t know about you. And I, you know, I mean, I’ve I didn’t like the 40 Niners. But they had a coach Bill Walsh back in the day that said, you know, the score will take care of itself. It’s all in the process. And I love that you said because that’s what I coach and, you know, even the squad, they hear from me with that, you know, the fall in love the process. So you might have answered this already. But what do you think, makes a great leader?

7:09  

Hmm, well, there’s a few things that make a great leader. The first thing is, I think a great leader recognizes that doesn’t matter what industry you’re in, whether you’re a CEO or a frontline supervisor, first and foremost during the people business, right. So that’s the key is to realize I am leading other people. And so I have to understand how people think and how they tick, that’s number one. And also understand that people will give their best work in an environment where they feel connected to where they feel communicated with and where they feel collaborated with. So those, by the way, are the three Secrets of the subtitle of the book connection, communication, and collaboration. And that just again, I didn’t just sit down and write that on a cocktail napkin. That’s what I saw coming out of working with thousands of groups is that what makes a great leader is they know how to connect, and they know how to communicate, and they know how to collaborate. And that is especially important in this world today. Because that old, your old enough Scott has in mind, to know the old school command and control because I’m your boss. That’s why you know, and you will, at best only get people’s compliance, but you will never get their commitment when you’re working at that level.

8:18  

Right? Unless you have the trust. Are you saying to say the trust of them? Yeah. Being genuinely interested in their success in part of the team, right. Am I saying that? Right? Yeah,

8:28  

you’re saying that really? Well? Yeah. The fact is, and you don’t get trust unless people feel like there’s a connection. And there’s a whole different bunch of things you can do to build trust. It’s not something that you know, people say, Oh, you know, trust takes years to build? Well, yeah, if you just do it haphazardly. But if you’re intentional, you can build trust pretty quickly with people

8:48  

love it. So what did then is would be kind of a secret sauces is when you’re kind of bring in, whether it’s a single client in or being brought into level up a whole company, really to help them find their blind spot.

9:04  

Yeah. So secret sauce is well, first thing is listening, right? So we are notoriously bad at judging ourselves. So the first thing I want to do is, let’s say, Oh, well, you know, our people think this, like, let me talk to your people like so find out what people think. So in the research that I did, I found that only 23% of people think their leaders lead well, which is really low number 23%. But here’s the thing is if you went into any company, and you had all the people say do you think your leaders lead Well, honestly, and you ask them to say that in front of their bosses, there’s no way you would get people to be honest. So the fact is, most leaders don’t create an environment where people feel like they can speak up honestly, without it being a career limiting move. Right. So the first thing is, how do you make sure that you are you know, so part of the secret sauce is are you willing to basically put your ego to the side because the number one thing that I see gets in the way of leaders development They think I got the job, why should I bother? You know, I’ve got the title and got the paycheck or whatever, why should I bother? I’m good enough. And if that’s your mindset, as you know, as a coach, you can only coach people who are coachable you otherwise you can share the best ideas in the world. And they’re going to go nowhere. Sure.

10:17  

So speaking of that, on, okay, so you’re brought into a company and you have a ton of experience with us. And it just happened to me, right? Kind of for COVID, I got brought into a 300 person organization, and I want to hear how you handled it. Okay. So you have generally it’s the big that the CEO, the person at the top says, Okay, we’re gonna bring you in, okay? Yeah, there’s the people that are underneath him, that I’m gonna swear here, they’re gonna be like, Oh, shit, why are they bringing this guy in? Now? A lot of those people, they have their guard up. They’re egotistical in a sense, how do you handle them to kind of put them at ease as you bring them into your program? Great. underlings, if you will, but still higher than the rest of?

11:04  

Yeah. So first of all, if it’s possible, I try to coach the CEO, whoever the highest person that was it to basically coach them on introducing this idea that this is about being of help. So instead of seeing me as being this, you know, I’m here to kind of take notes and make recommendations about who’s gonna get fired, because that’s the fear, right? That’s the fear. Right? That’s the fear is like, whatever you can do to to assuage that fear as best as possible. And then, you know, when I get to working, let’s say, let’s say, for example, I’m brought into work and do a leadership or culture transformation training with a group of people that I know, didn’t choose to be there. Right. In fact, I will oftentimes start a room like I’m in a room like 25 people or 50 people, I’ll say, all right, so by a show of hands, how many of you have ever been through some kind of mandated training before? Right now? raise their hands? Like they’re like, okay, so right now, I believe there are four types of people in this room. I think there are prisoners. I think there are critics, there are tourists and there are learners. So all prisoners, let’s raise our hands. And of course, no one does except me. You know who you are, though. Because why are you here? Because this is mandated. That’s why I’m here. And you know, this, they better get done. So the idea is, I start to name what they’re already thinking. So I call this this little facilitation jujitsu, right, what I’m doing basically, is I’m acknowledging what they’re already thinking. Because if you try to pretend like people aren’t thinking that and you steamroll through, their guard is going to go up, and they’re going to resist. So my role is to first get on their side. And that is through connection. And the way you connect with people, is by seeing where they are, and meeting them where they’re at. So in this case, Look, I know you’re a prisoner. I know you don’t want to be here. Okay. And you are so how are we gonna make the best of this next four hours? or eight hours or two days? Or? How are we gonna make the best of this? And where do you really want to go because you can see this as a something to sit through. Or you can see this as this is an investment in my future. And you know what, I can take this wherever I go in my life. Now the choice is up to you. So the way I see it is you treat people like adults, you give them choices, and you give them some resources and tools that look valuable. And if you do it in an environment where they feel safe and comfortable, they’ll step forward and do something about it. Love that. I love

13:17  

it. So as you’re going in and you’re done with your four or your eight hours there any seeds that you plant for the follow up practices to implement what you’ve kind of laid out for them because you know, I’ve been to all the rah rahs and the ups the UPS ease and you feel great that day you’re going home that then you have that the identity hasn’t shifted to that’s what needs to happen after the follow ups you use with companies to keep them on track.

13:44  

Well, what’s great and this is this is the silver lining of the coronavirus pandemic, because now with everything being remote and virtual is way easier to do Hey, can we do an hour follow up together two weeks from now and it’s easy to schedule whereas before is you know, people weren’t okay with that. Right? Yeah, the fact is going off to a one day rah rah like you described a train. It’s like getting excited on New Year’s Eve for Okay, here’s my resolution for next year. I’m gonna get there. This is the year I want to lose 50 pounds or whatever, like and then two days Two weeks later, you’re out of luck, right? motivation is a fickle, Fairweather friend, right? And so what you need to do is build in habits and systems and specifically support. I mean, the fact is, most people can’t do this on their own. So you need a team, right? So whether that’s a mastermind group or a coaching group, so I try to build in with my clients, I really say look, if you really want this to I can come in and I can do a rah rah inspirational motivational thing for a day. And all the studies will say, you’ll get a couple people who will take this and run with it, but most people will go Oh, that was fun. That was nice and go back to where they were. Sure. That’s the that’s the science, right? And so what we can do is let’s build in some retention. Let’s build in some opportunities for people to focus on some micro learnings. Let’s look at some positive psychology. Let’s look at some some principles of habit formation and start to put These things in place so that they have a structure to build. Because it happens, one action, one habit one day at a time. Wow.

15:07  

I love that. I love it. So, when you’re starting to work with a client for three leadership, is there any good question that you wish they would ask you, but never do? Hmm.

15:19  

question they asked me, or they wish they would ask me. I think, you know, I try to bring this up. And oftentimes it’s like, what, what is? What is the process we’re going to go through? You know, I think that’s an important thing is to realize what’s the process? And what is the ask of me and my people like, what is the investment? I tried to get there? But I wish more people asked that. And once

15:43  

you answer, Brother, you know, yeah.

15:46  

Wow. What is that being asked of me? Because, you know, we live I’m gonna step on my soapbox here. So soapbox alert here, Scott. We live in this society, you know, we’re so keen on our quick fixes and just like, give me the pill, give me this, you know, you know, tell me how I can lose 10 pounds in two days. You know, whatever it is, as opposed to, you know, this is hard work. You know, I work with a group of rocket scientists at NASA. You know, we joke about everything we say it’s not rocket science. Well, the rocket scientist at NASA said, behavior change is way harder than rocket science. So like, actually champion, anyone who’s trying to change a habit knows this. So we need some support. I mean, ultimately, what it comes down to is if you want to be a different person, if you want to be a better leader, you need to do what better leaders do and not just once but consistently and repeatedly over time. Sure. That’s what creates the habits.

16:38  

I love it. I love it. I love love. Love it. Hey, so let’s get in our DeLorean with Marty McFly.

16:46  

We’re going back to the future. And we’re

16:47  

going back to the 23 year old Mr. Okay.

16:51  

Oh my goodness,

16:52  

what kind of knowledge nuggets you drop it on him with the wisdom and what you’ve had now to maybe help him shorten his learning curve blast through and level up just a little bit faster. Oh, my gosh. So number one. So 23 year old Mr. Jenkins

17:06  

used to think that he was really smart and thought that somehow his good work would speak for itself. And that may be true in school. But once you’re out of that linear sequential school world, it’s so much of life and we’ll call it success is about your network and your community and building those contacts and developing and maintaining those relationships. And I look back at my 20s and even into my 30s I think what was I doing in terms of those relationships? I would, you know, I would transact I think I know, not that I was like, cold and callous. It’s just I didn’t think oh, this is something I need to nurture because if you don’t nurture relationships, they wither. So I would say number one, make sure that you continue to nurture those relationships because they’re important.

17:53  

Yes, I’d love that. I love that brother. So how do you want your dash? Remember that little line in between your incarnation date in your expiration day? How do you want your dash remembered maybe a legacy statement? Or, you know epitaph? How do you want that remembered?

18:09  

I’d say and I’ll speak for myself in the second third person, you know, is like, you know, he made the world a more vibrant, alive place by kindling the fire. Brilliant, some people love it, man.

18:23  

This is That’s true. That’s what you do. Man is fantastic. So what is the big the big thing that you want to accomplish in your life, brother.

18:38  

The big thing I want to accomplish is I, you know, I’m so excited about these next up and coming generations of adults that are coming into the coming to the workforce into this into society. I’m really excited about, you know, I’m a Gen Xer. So I look at, I look at I look at Gen Y, I look at Gen Z. And so the big thing I want to accomplish is, I hope that in, you know, 4050 years when I’m a very old man, is that we have a whole new way of looking at leadership to the point where they’ll look back at these times, and they’ll kind of look at us kind of the way that we look at medicine when they used to use leeches and bloodletting and like, what the hell were they thinking? You know, do? You know, I really hope that they looked at like, what were they thinking? Like, I just think there’s so much more potential for how we treat people and how you know, and it’s so amazing, and you look at the way the world is going and the needs and it’s, you know, on the one hand, it’s scary. On the other hand, it’s really exciting. It’s really exciting to think about this. So I’m really hoping. So for me, the big thing is to leave a legacy where these next generations of leaders kind of get it and we are empowering people to live their best lives and not just one or two, but like millions and billions of people to live a great, great lives. Beautiful. So let’s take out our cell phone. tablet, microphone boom mic everything electronic. What’s three things you can’t live without? taking away all of my electronics? Mm hmm. Wow, three things I can’t live without. I would say don’t call air gravity and water. So yeah, I want food now I guess we can count that’s up to one thing would be, we’ll call it my running shoes. And I’ll use them for everything. I just, I’d have to keep moving. That’s for one thing to do. Oh, another thing I would cover taking away all the electronic versions of it, a journal and a pencil. They’re dope. But you know, want to definitely keep riding. And going to get esoteric on you with number three is nature. I just find like, if I can have access to nature, I’m just a lot more grounded. And we haven’t even touched other people. So there’s that I always throw chicken wings on there.

20:54  

Man, I’m, I can’t even that much but I can’t live without him. So what’s your definition of a life well lived? Hmm.

21:04  

Like a life well lived is

21:07  

people who have a clear purpose. That is the mission of service. And they are acting on that mission on a consistent basis. Wow.

21:20  

That’s in credible. That I’m sorry, dude, I had to write that all down. There you go. Awesome. Awesome. So we like as we wind things down here a little bit. Coach, we’d like to have a leveling up lightning round. You and I got 1520 minutes on each one of those. But five seconds. No explanations. You’re ready. quick and dirty. Let’s do it. Baby. Let’s level up. What is the best leveling up advice you’ve ever received?

21:49  

get feedback from other people?

21:51  

Hell, yes. Hell yes. Sure. One of your personal habits that contribute to your success.

21:57  

Doing the most important thing first.

22:01  

That’s so not your book, which we’ll get to in a little bit, not the flavor of the month. What’s one book if I’m in my doldrums, and I’m just not feeling it? Like Fergie read this?

22:12  

Seven Habits of Highly Effective Yes,

22:14  

copy, baby, copy, baby. There you go.

22:18  

If you could be physically, and still continue to level up your knowledge and with analogy you have now physically, what age would you stay for the rest of your life?

22:30  

Hmm. Physically?

22:32  

I would, I would pick.

22:36  

Know what? I’ll pick 51? Because that’s what I’m at right now.

22:40  

Really? I’ll take 32 all day. I’m coming up on 49. So you’re not a 32? I’ll take just because of the battles and combat sports that I went through my whole life I would take any day. Awesome. So what is your favorite charity in organization you’d like to give your time and or money to?

22:59  

Hmm. One, there’s a couple of them. So one of my favorite organizations is a group called the mankind project. Mankind project, okay. mkp.org. And they’re about helping men. They start by with helping men to have we talked about earlier missions of service to help themselves, their families and communities. Because, you know, we all know that there’s a lot of evil that’s been done in the world that perpetrated by men. And I think if we change the male psychology around what it means to be a healthier and better man in the world, it makes a difference. So a lot of organization I’ve volunteered with for many years.

23:35  

Beautiful, last question. It’s kind of tough. You can elaborate on this one a little bit, but what’s the best decade of music 6070s 80s or 90s?

23:46  

I’m gonna go with 80s There you go. There you go. Because it’s kind of a product of

23:49  

the 80s. So Exactly,

23:50  

yeah, absolutely. And you know, you’ve gotten old when you hear all that music in the supermarket these days and you’re rocking out in like frozen food.

23:58  

You know, what’s funny is that I have a radio show in South Florida called South Florida real estate, business and lifestyle and it’s a true oldies station. Okay? So it’s, if you find the true oldies where you’re at and mass it’s the same music that is here, right? And it’s there’s 80s music it’s like, wow, but 80s is my jam two big hair don’t care but you also had British Invasion with Depeche Mode and the Kier and yeah, YouTube from I mean, yeah, that’s that’s great, great decade. How can we find your brother

24:31  

All right, probably easiest place to find me as you can go right to the book website, which is going to link to my website, www dot cracking the leadership code.com. While you’re there, you can learn all about the book, you can download the first chapter of the book to get a preview that will connect you to the lamkins.com website, which is a la NHUNK ins comm can learn all about the work that I do with individuals, teams and organizations around speaking coaching, training, consulting, all helping people to become a better leader. And the other offer that I will Make is I mentioned this to Scott before we went on air is starting October 5, I am launching a 30 day online Leadership Challenge. There’s information on the website all about it. It’s using what we’re talking about the principles of habit formation and positive psychology and gamification, in just about five to 10 minutes a day, you’ll be part of a community, a cohort, with lots of other people working to become better leaders. There’s information on the website, and I’ve offered to raffle off four spots to any of the time to shine today. Audience So basically, if you’re if you’re interested and there it’s a $200 investment usually so I’m going to offer an a raffle away for spots. What you’ll need to do is email me at Atlanta, a Li n at Atlanta hopkins.com again is a la NH un Canis comm email me and write down in the subject line time to shine today raffle and all I need is your name and email address and then we’ll enter you in and if we have lots of people will pick the four but we have four spots available for four people for the challenge

26:01  

that’s generous rather I really really really appreciate that and also squad I’m going to give away a book cracking the leadership code allows book and just go to the either comment on his the post that we put up on LinkedIn or Twitter or Facebook as you know time to shine today, a Facebook group and the first one I will make sure it’s personally signed by the author Mr. Hopkins himself. So leave us with one last Knowledge Nugget if you will, my friend that we can take with us internalize and take action on

26:35  

cool well this nugget will come from this comes from again working with thousands of thousands of leaders over the years, which is basically if you want to be a better leader focus on other people don’t focus on yourself. Wow. Plus, it’ll make you happier person.

26:50  

Love it. So squad we just have a free masterclass by my good friend here, Mr. Huggins, I don’t want to say his first name, because I’m just gonna butcher it, please, Mr. Hawkins. He’s like two years older than me. But still, you know, he does things one piece of gratitude of the time he looks in the rearview mirror, you find a thread of your passions. And sometimes you can use those threads. I always say here, the windshields big and the rear view Mills, rearview mirror small. So don’t dwell too much in it. But he’s tongue kind of reach into that mirror and kind of pull your passions forward to help you level up where you’re at today. Remember where you are, be there. Okay, everybody wants to be understood. So take the frickin time to listen to people when they’re trying to explain something, you know, he’s going to tell you to fall in love with the process. The good leaders recognize you are in the people business. You know, if you’re starting to work with a coach, which hopefully it’s Mr. Hawkins, but as the coach, what is the process? And what are you asking of me. So that way there’s that cohesiveness in that process can start and like we say here, that the score will take care of itself. The process is where all the magic happens. You know, he would tell his younger self to develop and maintain relationships. You know, he wants to leave this world a more vibrant and alive place. And then he said he said something that really stuck out to me squad is that he’s like he wants to look back and wants to see the principles that we have right now are like the old school medicine and it’s like so outdated. He wants to see that. It’s just the mindset and the gratitude in the coaching just a level up level up level up to where it makes us almost extinct. And I’m right there with him on that. You know, he wants you to focus on others and not so much yourself. And that’s exactly what it is. Does Mr. Huggins your frickin humble, you’re happy, you’re healthy, you’re wealthy. You’ve learned your leather jacket here, the varsity squad here. It’s time to shine today. Thank you so much for coming on, brother. It’s seriously a treat,

28:50  

Scott, it’s really an awesomely wonderful pleasure being with you. Thank you so much. Awesome. We’ll talk soon. we’ll have you back too.

28:57  

I love that. I love that. Thanks. Hey, thanks so much for listening to this episode of time to shine today podcast. Proudly brought to you by Southern Nugent real estate real estate excellence who can be reached at 561-249-7266 and online at www dot Sutter and nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com slash guest. If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify iHeartRadio or wherever you get your podcasts. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you have been listening to, it’d be great if you could just give us a five star rating and tell your friends to subscribe while you’re at it. I’m your host Scott Ferguson. And until next time, let’s level up. It’s our time to shine.

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