To live a life of options and not obligations on this platform, we are stoked to bring you high performers who are not just chasing and attaining success, but redefining it through, providing above and beyond service. And I’m gonnas my little coaching knowledge nugget get this week with, you know, I had a client that I have and, um, all my clients are required by 9:00 AM their time.

Whether I have a client in Singapore, Canada, wherever they must get me three things they’re grateful [00:01:00] for every day by 9:00 AM their time. And the reason why I do that is to activate the reticular activating system. So reticular activating system is, say like, let’s say Brian has a brand new car, let’s say a Tesla or something.

We throw that out there and you know, I’ve never seen one before. He is like, Fergie, I have a Tesla. Go over there. See the emotion that Brian has to this Tesla, and I’m like, wow, this is cool. How many Teslas do you think that I’ll see on my way home? Probably quite a few, but the Teslas have always been there.

And that’s the thing with gratitude. If you’re starting your day with gratitude consistently, the reticular activating system works to bring your attention to opportunities and resources that are gonna help you level up. And that’s something I really, really buy into is gratitude. I do it every day and I’m so grateful for.

My guest here and speaking of gratitude, my heart’s chock full because my guest today is straight powerhouse of personality and purpose, the one and only Arena, Friedman Watts. She flew in from Texas to spend time with family and I basically begged her to come up from Lauderdale to, uh, the [00:02:00] studio in Palm Beach.

She’s a former TV producer turned podcast queen. The force behind the Better Called Daddy podcast in squad. She’s a top 1%. Globally. That’s out of over 3.5, 3.6 million podcasts. She’s also the founder of Megawatts Productions. Rena’s got the rare blend, a sharp storyteller’s instinct, a marketer’s edge, and a heart for real raw conversation.

Whether she’s diving into the lives of industry leaders and everyday legends, Rena brings a bold energy and deep curiosity that makes people. Open up in ways they never expected. She’s a wife to her awesome husband Will. She’s a mom of four, a podcast producer and a straight up force in the world of audio storytelling.

And I’m super blessed to have you on. This is,

Reena Friedman Watts: oh my

L. Scott Ferguson: God, yes. We’ve, we’ve been virtually known each other for like three or four years. She’s made my podcast shine and that’s what we’re gonna talk about out there is all the aspiring podcasters that wanna launch. They talk about it ’cause so many of these podcasts out there outta that 3.5 million podcast.

A lot of ’em are zombie podcasts, right? So [00:03:00] they don’t, they, they, they may put out that one to two episodes and they’re like, oh, this nothing’s happening. It’s about the consistency. Rena, how are you?

Reena Friedman Watts: Oh my God, that was such an awesome intro. So much energy and thank you so much for having me here today.

This is definitely a level up.

L. Scott Ferguson: Yes. Yeah. So lemme ask you something. When people, someone tells you they wanna start a podcast, what’s the first gut check you give ’em? You know, to have them see if they’re really ready to shine behind the mic.

Reena Friedman Watts: Yeah, the first gut check is, have you ever guessed on a podcast?

Because I think if you can tell your story to other people, that will help you being able to draw other people’s stories out. So I always suggest before you try to do this, why don’t you try guessing on another podcast before you start your own? Yeah.

L. Scott Ferguson: And if you’re going to guest on a podcast, you know what?

Like, and you wanna ask to be a guest. The pet peeve of mine, it might be of yours too, is people like, Hey, I’m great for your show. Like, have you listened to it? You know, I always [00:04:00] send back, whether it’s Pod Match, you know, pod match is out there. The people will be like, Hey, let’s you know I wanna come on your show.

I’m awesome. I’m this, I’m that. Tell me which one of my episodes resonated with you the most. And they can’t. Oh, the

Reena Friedman Watts: PR firms too, they reach out to you. They’re like, I loved episode 4 21 with Katya Car Lova who talked about endometriosis and since you interviewed her, then I have the perfect person to talk about divorce.

I was like, sweet.

L. Scott Ferguson: Right. Exactly. Wait, how did we go from

Reena Friedman Watts: endometriosis to divorce? I mean, he sounds interesting, but I did not make that connection.

L. Scott Ferguson: Yeah, it it, I, that’s the one thing I hate getting pitch slapped. Oh yeah. You know what I’m saying? They pitch you, they pitch you, they pitch you. And it’s like really just listen to the show and see if I’m the right because I have a friend, uh, you know Sean Lee?

She’s got the two Wild Orchids podcast. And so like people from floral people are reaching out to be on their podcast. Well, if you listen to the show, it’s about her and her husband. And there’s sex Capades, if I’m allowed to say that. Yeah. It’s like, dude is this right? You know, and I mean, she’s a friend of mine and she has it and she’s like a top one [00:05:00] percenter as well.

So like. If you’re gonna be on a show, you want a guest, listen to the show first. Right.

Reena Friedman Watts: Not only that, but I just hit him with, what’s your daddy story next?

L. Scott Ferguson: Love it. Like I love it.

Reena Friedman Watts: I’m like, you have a relationship with your dad. You have some daddy drama going on, right. Are you an inspirational father?

Gimme a little of that and then I’ll

L. Scott Ferguson: listen about divorce. Yeah. I love it. That’s very true. So you help people go from, you know, idea to iTunes. Right. You know, producing real shows that connect. What’s the biggest mindset shift they have to make to stop overthinking and just launch?

Reena Friedman Watts: Yes. I love that you use the word mindset, because I think the first 50 episodes are literally just mindset, right?

Like, anybody can buy a mic and find a hosting platform and get a ring light and hit record. Mm-hmm. But the first 50 episodes are, am I worth it? Can I listen to my own voice? Am I okay putting myself out there? Am I gonna get nervous in the intro, right? Do I wanna do the intro after? [00:06:00] Do I wanna edit it?

It’s just getting over that,

L. Scott Ferguson: right? Do do you recommend just like, just doing it and just putting it out there because really there’s, other than their daddy and their mommy might be the only ones listening to it at first. Like, just get out there and hear your voice, right. Yeah, see how it works.

Reena Friedman Watts: I also recommend interviewing people that you have a good relationship with.

Ooh. Whether it be somebody you went to college with, a past client that actually likes you. Yeah. You know somebody who’s gonna give you some grace in the interview because. People can hear that. Sure. So if you interview somebody who’s your biggest cheerleader, like the fact that I bring my dad on actually makes me much more myself.

Right. It’s like bringing your daughter to a work event.

L. Scott Ferguson: Sure.

Reena Friedman Watts: You’re gonna be able to bond with people differently if you’re with somebody who brings out your authenticity. So I say that. Yeah,

L. Scott Ferguson: absolutely. I, my first 11 episodes of interviews, I first, I did 30 monologue about like a coaching knowledge nugget, and I would just do those.

And then my first like 11 or 12 episodes [00:07:00] was. Just, um, veterans because I resonated with it, you know, you know, hard target situations on the wire, you know, time in Iraq and and whatnot. So it was like. We, we were able to like have that in common, which made me comfortable behind the mic

Reena Friedman Watts: a hundred percent.

Right. I can connect with other moms, other mompreneurs, other people that have worked in reality tv.

L. Scott Ferguson: Right.

Reena Friedman Watts: So I think instead of taking those pitch slaps, instead of taking people that just want to talk to you about their book.

L. Scott Ferguson: Right.

Reena Friedman Watts: Actually start with people who you have a relationship with. Yes. Or that you have a genuine interest in.

Love

L. Scott Ferguson: it. ’cause then it’s just like it’s softball questions. Right. Exactly. It’s not like you’re gonna. You know, try to blind stuff. ’cause people try so hard to like blindside people and get the questions and I’m like, dude, just have a conversation. That’s what people really wanna hear anyways. Yes. They’re gonna pick it up.

Right,

Reena Friedman Watts: exactly. And you’ll be able to go deeper with those people. Otherwise you’re gonna have to like script questions.

L. Scott Ferguson: Right.

Reena Friedman Watts: Because if you don’t really know the person, then you gotta have like backup, right? Because you might get nervous.

L. Scott Ferguson: What did you learn from your time? ’cause you, you [00:08:00] were with Jerry Springer, right?

Yep. You know, you did a lot for your show. You did a lot, you know, across the board and for people. What did you kinda learn and take from that background into building a top 1% a squat? I’ve gotta tell you, like 1% is huge. I’m two point a half percent right? And I’m okay, I’m good. But like read’s 1%, it’s like top of the, I mean, Joe Rogan’s only 0.5.

You know what I’m saying? So Top 1% podcast of Better Call Daddy. So what did you take from, you know, your time on, you know, in the TV world and the production world into your podcast?

Reena Friedman Watts: Yeah, that’s a great question. Thank you so much for asking that. What I took was. Don’t try to make people what they’re not.

I actually learned that multiple times in tv. Like I would have one good guest and she would go after the crowd and she’d be wild and crazy. And then I would get somebody who was just weird and awkward, right? And I would try to make that person instead of weird and awkward, right? And that’s actually interesting in itself, right?

I would try to make her wild and crazy and go after the crowd too, [00:09:00] and it wouldn’t work, right? So when you try to make people something that they’re not. The audience senses that they sense

L. Scott Ferguson: it.

Reena Friedman Watts: So you wanna find like the uniqueness factor in each person that you’re talking to. And that stems from research, right?

That stems from stalking their online media. Sure. From listening to them on other podcasts, from reading their books,

L. Scott Ferguson: right.

Reena Friedman Watts: From taking a genuine interest in who they are, you will be able to have a much easier conversation if you actually.

L. Scott Ferguson: Right.

Reena Friedman Watts: Do that.

L. Scott Ferguson: Yeah. It’s like if you go to the order a steak and they bring you like fish, right?

It’s like you want what you’re ordering, they play into their strengths. Is that what you had them do? Right? A hundred percent. Yeah. And when you’re podcasting the same thing, like play to their strengths to make them shine because yeah, we’re the host, but we wanna make whoever’s out there shine.

Reena Friedman Watts: Right?

Everybody always wants to know about my Springer chapter and. I do to, to be honest, it like Springer was people calling the 1 809 6 jerry number.

L. Scott Ferguson: Right?

Reena Friedman Watts: So they already had their story in mind. Right. But what I learned [00:10:00] was, is the story true? Can you bust the story out? Who is the strongest guest? You always start with the one who calls.

’cause they are the one that wants to be there. Right? Right. So that person is gonna rope the other people in. Yeah. And you wanna make that person your best friend. And it’s also like. That’s kind of it. It applies to podcasting, right? Sure. The, the person who reaches out, it’s like. What made them reach out, right?

What, what got them to connect with you and, and that’s where you wanna start,

L. Scott Ferguson: right? And you have a great knack for storytelling, right? I gotta tell you that. I mean, it’s, it’s beautiful, you know, across the board and you blend that like with storytelling and kind of strategy, right? So when a podcaster, you know, aspiring podcaster asks, you know, I don’t know what makes me different?

How do you help them find that edge that makes them stand out a little bit? I mean, we want ’em to be authentic. But a lot of people think I have nothing to offer. Right. Well,

Reena Friedman Watts: I can tell you what makes you different. You said you were in the Navy, you’re a [00:11:00] vet, you also care very much about rescue animals.

Mm-hmm. So those three things, I think are huge uniqueness factors and, and it had you like spit into a cup earlier. You might’ve met your birth parents way before, way before, and found out that you had siblings way before. That, that’s the story I wanna know,

L. Scott Ferguson: right? Yeah. Right. I mean, and you drew it out of me.

You’re like, yes, like you gave me a platform. That’s one thing. Squad is if you’re aspiring podcaster, give the person a platform to tell their story. Like you might have canned questions, right? But like give them just the mic and just let ’em run with it and you can find out so much stuff. You did it with me, I believe I did it with you a hundred percent.

You out stuff. And it’s this fun conversation. The thing is, is like you, your mine, you might. Hopefully you agree with me. I superpowers, curiosity. Oh yeah. So it’s like we wanna know, you know, about everything about somebody. So when I’m networking, my biggest compliment I can get when I’m networking is for me to walk outta the room and then say, what did that guy do?

Right? And I [00:12:00] know everything about that person, you know? So that’s, you know, that’s why I’d love to give them, and I know that you give the people a platform to tell their stories. So what blind spots do you see most aspiring podcasters hit first, I mean. They’re getting through the guesting time, whatnot.

They’re ready to go. Hot mic. Like what blind spots are you seeing right now? Marketing. Marketing. Okay.

Reena Friedman Watts: Marketing. I think that people love to hit record. People love to tell their story. People don’t love to market it once it’s recorded. Right. They don’t wanna re-listen to it. They don’t wanna,

L. Scott Ferguson: Susan, my fiance’s sitting here, she knows that I cannot stand like the, like Brian produces this awesome show for me, right?

And we’re sitting around listening to it and I’m like. Talking. I’m like, I can’t stand myself a camera, stand myself, right? Susan’s like, shut up. You’re doing great. You know, it’s like after the fact, right? It’s like it’s a

Reena Friedman Watts: huge blind spot, right? I think that you can learn a lot by re-listening to yourself.

Okay. I actually have episodes where I’m very proud of the interview that I did, and when I’m getting ready [00:13:00] to do an interview, I will re-listen to that one because I liked the way that I said it, right? So by listening to yourself and listening to your journey and listening to your evolution. You can pick out the parts that you like, right?

And you can include some of that.

L. Scott Ferguson: Love that that’s true. Play to your strengths again and again. I love that in squad. A little bit of a break now to, uh, my good buddy Steve Austin’s, uh, mortgage company sponsors our show and we’ll be back. Talk to Rena about the fizzle out effect and podcasting.

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L. Scott Ferguson: Hey, hey squad. We are back with my good friend Rena Friedman Watts, and by the way, she also brought her awesome sauce. Husband will into the studio as well. And I’ve been like stoked to meet these two. You guys lived in Chicago when? I lived in Michigan and I moved to Florida. You guys are in Texas. We kind of just moved all around.

Right? So Reen, I gotta ask you like, what’s the one thing that separates podcasts that grows like wildfire from ones that [00:15:00] fizzles out after like episode six? You know, they’re seeing it. They’re not really seeing anything. ’cause when I built my show, I did it for selfish reasons. To pick the brains of people like you.

Right. I didn’t expect anybody to really listen to it and then, but to come on my show, which I know you generously donated to the suicide prevention lifeline. ’cause you know, my little brother took his life. I had veterans, took his life and, and what happened is, I don’t know if you guys heard about this thing, it’s called Coronavirus.

Yeah. So people were looking for that kind of show then, and they, the suicide prevention lifeline, they called me up like, Hey, you’ve raised $10,000. What’s going on? So they put me on blast. That’s how I made it. They put me everywhere on their networks. Right. Or else I might have fizzled out, to be honest with you.

’cause I was picking up and it was like being a grind. Like what do you tell people that, that you’re, you know, producing and mentoring and working with, uh, like not fizzle out. When they’re not seeing any progress,

Reena Friedman Watts: you know, I think you just [00:16:00] said it and you didn’t even hear yourself say it. You have a strong why behind what you’re doing.

Right? So the fact that you raised all of that money, that is not easy to do. Right? And it was tied to something that was very meaningful to you. So that probably on some level keeps you going. So for me, I mean, to be honest, my dad’s always wanted his own show. Yeah. Awesome. I have the technology Awesome to be able to do that.

Brian Mudd: Right.

Reena Friedman Watts: And I’m like, as long as my dad still has the energy to wanna do this, right, I have Right. Now fulfilled my dad’s dreams. Like, yeah, I get special time with my father in my forties to work on something meaningful. Right? And as long as he wants to keep doing it, that is reason enough for me to keep doing it.

Well,

L. Scott Ferguson: that’s an awesome

Reena Friedman Watts: why,

L. Scott Ferguson: like, he can’t beat that. And especially when, you know, when my, my pops, you know, he’s very driven and for 70, what did he turn? Just 77 right? The other day. But he’s always on the go. But like he, I’m hearing it in his voice about [00:17:00] he doesn’t feel as useful. As he did before. Right.

And that, that hurts me. Right? Aw. So I want to kind of put him to work in something. Bring him in here. Right. He said, you know, he is, he loves Brian, dude. He tunes in from Alabama to listen to Brian every morning at five nine. And I called him like, Hey man, this guy Brian Mud, you know, I’m blessed, he’s gonna produce my show.

And he is like, Brian is, you know, so he’d be like, you know, bucket list moment to meet my guy in there, man, this is awesome. That’s

Reena Friedman Watts: what I’m saying. Yeah. You know, and I saw a picture of you guys getting to hang out Yeah. And spend his birthday with him. My dad’s down here for Passover. Mm-hmm. And he’s had some health challenges this year, and you know what my dad told me?

Yeah. Thank goodness he’s, he’s resting up right now, but at the end of the day. Th that is what it’s about. Sure. He said one day you’re gonna realize it’s not just about having your name in the credits. It’s not just about ego. Right. It is about the next generation. It’s about sharing knowledge. Yeah. It’s about creating these meaningful relationships.

Love that, and upping our wisdom rating together. [00:18:00]

L. Scott Ferguson: I love it. It’s like planting trees. No one’s gonna sit in the shade of, right. That’s what I try to do every day. Look at the shirt. I,

Reena Friedman Watts: okay, you guys can’t see this, but I am wearing a shirt with golden roots, baby. Yeah, because your roots are solid and if they are, they can’t break you.

Love

L. Scott Ferguson: it. I love it. That’s, you know, my mentor always said, you know, a couple things like do it for the intention, not the attention. Right? Yes. And that’s one thing is that stood out with me and don’t take life too seriously. We’re not making it out alive. Those are two things he said, like have some fun in life, but don’t be that douche bag that’s leaning against a Lambo on Instagram.

Really, you know what I’m saying? I’ve really tried. Tried and there’s nothing wrong with those people. Yeah. But I, if they own it, if they really do own it Right, that’s fine. But they’re doing it for the attention. You know, I, I’ve

Reena Friedman Watts: tried to stop tying my success to dollar amounts there go and also to downloads.

L. Scott Ferguson: Yes. Who you,

Reena Friedman Watts: if people are reaching out to me and my dms and they’re actually like sharing intimate things with me, I feel like that is a privilege and yes. One or two of those messages [00:19:00] a week will keep you going. Right. And I keep Yeah. Getting opportunities so I keep showing up

L. Scott Ferguson: and you stay useful. Yeah.

You know what I’m saying? They totally, what’s your why for Geek to be useful? That’s it. Hell yeah. You know, that’s all I want to be for as long as I can be, you know, so, you know. Okay. So you have, what, what’s your advice then, Rena, for someone who’s, you know, chasing perfection. Stuck in the, I’ve been there and stuck in the record, delete, repeat cycle.

Yeah. Right. So what’s your advice for those people to like keep pushing forward?

Reena Friedman Watts: Okay, so I do rerecord my intros multiple times because I will say that you’re gonna catch people’s attention right away with your intro.

L. Scott Ferguson: Right.

Reena Friedman Watts: But as far as the interview segment, I have. Started editing that a lot less because I think people want authenticity there.

Yes. Right. So if you can capture the audience with a quick intro and let them know one to three things that they’re gonna hear and why you think this person is awesome, then jump right into the interview.

L. Scott Ferguson: [00:20:00] Right. And

Reena Friedman Watts: let and let that flow.

L. Scott Ferguson: Right. Is there any like kind of secret sauce you use to really kind of pull, like you did it on Springer, you do it on your show to really pull out that authenticity, like you, you mentioned it before that you.

You allow them to do that. But like some people, again, they’re on the mic, they’re like, oh my gosh. You know, like what do you have them do to like kind of see past their, I’m saying quote flaws that they feel that they have?

Reena Friedman Watts: I mean, even in my most recent episode, I had a guest, and this happens frequently and.

She wanted me to potentially edit part of it out, but I was like, if you’re talking about authenticity and you want me to cut a chunk of this out, then that really takes away from the entire message. Right? I said, Hey, like if you don’t want me to air it, I just won’t air the whole thing and, and I can be okay with the fact that we had this conversation and this, you know, right.

Beautiful time together, but. Cutting out 15 to 20 minutes of the conversation, I don’t feel like is really

L. Scott Ferguson: right

Reena Friedman Watts: the way to go. Yeah,

L. Scott Ferguson: a hundred percent.

Reena Friedman Watts: I, I’ve [00:21:00] had multiple guests actually feel like they’ve overshared. So what I say to that is, hey, like you need to be able to self edit. Like if you’re on the news or if you’re in a documentary, they’re not gonna let you take it back.

Right.

L. Scott Ferguson: It’s like out there.

Reena Friedman Watts: Yeah. So that’s why I’m blessed

L. Scott Ferguson: that I’m doing this on a Friday right now. I mean, Brian goes live five to nine every morning. Like, dude, that’s, that’s a lot on the line. In the early morning hours, you know, and it’s like, that’s just baller. Like that’s badass, right? So.

Reena Friedman Watts: I would say to people too, like, you care more than anyone else is gonna care.

Like a hundred percent. Yes. Just if you’re going to share your story, make sure you’re healed, make sure you like, have your talking points of like what you’re okay sharing. Yeah. And if you’re not healed through something, like, don’t even go there. Don’t even, or tell the host beforehand. Like, Hey, I don’t talk about my mom.

She doesn’t like to be talked about.

L. Scott Ferguson: Like, right. It it, so you, you just opened the door to this. So is there a time when helping someone tell their story transformed? Them and also a little bit of you.

Reena Friedman Watts: Ooh, great question. I love that question. [00:22:00] So there was a guest who I interviewed in person in Chicago. I love this story actually.

Her name is Connie Polk. She just celebrated birthday, so she’s fresh on my mind and she had a corporate job, but also she was an entrepreneur on the side and she was going back to school at the same time. Oh, wow. Total hustler. Yeah. I mean. Worked in healthcare for 30 years. She was actually on a show that I was producing for someone else.

Mm. She was a guest and I loved her story so much that when I launched my own show, I, in the back of my mind was like, I’m gonna take a couple of these good guests, you this Oh my gosh. And bring it on my own show. Right. I

L. Scott Ferguson: do it all the time.

Reena Friedman Watts: Yeah. So. She wanted to talk about abortion.

Brian Mudd: Mm-hmm.

Reena Friedman Watts: And that is a topic that can be controversial.

Sure. And that not everybody feels comfortable talking about. And they don’t really want that mixed with their personal and professional brand. Right. But she was willing to go there and I was like, are you sure? ’cause you have a corporate role and you know you’re a mom and I wanna make sure you’re good with that.

And she’s like, I’m healed from it.

L. Scott Ferguson: Good.

Reena Friedman Watts: And maybe someone hearing my [00:23:00] perspective. What I went through and what my family went through, it will change their opinions. And my dad was live for this interview. Wow. And you know, to be honest, generationally he wasn’t really good with that. Mm-hmm. But listening to her story, seeing her as a professional, seeing her as an entrepreneur, seeing her as a single mother, hearing about her sister that struggled.

Right. My dad was like, wow. Wow. I think. Maybe I should consider her situation.

L. Scott Ferguson: Oh, that’s awesome. And you, it

Reena Friedman Watts: was like a live breakthrough moment,

L. Scott Ferguson: right? I could see it in your face, everybody. Yeah, it was crazy. I was like, this

Reena Friedman Watts: is so cool. Right. My dad’s like not so black and white on some of these issues.

Right. And I really think that more people need to have conversations with things that scare them.

L. Scott Ferguson: Yes, absolutely. And they’re called conversations like, yeah, Brian in there says there’s two sides to every story and one side to every fact. And it’s like that means there’s conversation to be had to reach that fact.

Right? Exactly. So I’d be remiss if I didn’t do all my leveling up [00:24:00] lightning round with you again. All right, let’s go. Okay. And you got five sec. Less than five. You got three seconds to answer these questions. They, I’ll be answered that way. You ready to level up? I’m ready to level up. Allina, what is the best leveling up advice you’ve ever received?

Reena Friedman Watts: You need to have somebody that’s gonna give you the truth even if you can’t handle it. Love. And, and for me, that’s from my dad.

L. Scott Ferguson: Love it. Share one of your personal habits that contributes to your success.

Reena Friedman Watts: Sunlight.

L. Scott Ferguson: Awesome. Most commonly used emoji when you text

Reena Friedman Watts: the laughing out loud.

L. Scott Ferguson: Love it. I can see she just did it.

Awesome. Awesome. Nicknames growing up.

Reena Friedman Watts: Riri and Rena. Freak Out America.

L. Scott Ferguson: Love it. Chest checkers or Monopoly.

Reena Friedman Watts: Monopoly.

L. Scott Ferguson: Headline for your life.

Reena Friedman Watts: Oh man, that’s a tough one. The safe space for controversy.

L. Scott Ferguson: Gotcha. Go to ice cream flavor.

Reena Friedman Watts: Mint chocolate chip.

L. Scott Ferguson: There’s a sandwich called the re rebuild. That sandwich.

What are we eating?

Reena Friedman Watts: Um, I’m thinking about a meatball sub.

L. Scott Ferguson: Love it. Love it. I’ll dig meatball. So Susan knows that favorite charity and or organization I like to give your [00:25:00] time and or money to

Reena Friedman Watts: Favorite charity? Oh man, there’s so many. Um. I probably would just like give to my synagogue right now.

L. Scott Ferguson: Very good.

Best decade of music. Sixties, seventies, eighties or nineties? Eighties. There you go. Big hair. Don’t care, right? Hell yeah. All right, so you got, you got a little bit of time here, like you got the floor for say the next two minutes. What do we got going on? Where can we find you?

Reena Friedman Watts: Okay, you can find me@bettercalldaddy.com or Arena Friedman Watts on every social media platform, LinkedIn, Facebook, and I have a Facebook group that’s free called Business Laughs in LinkedIn.

That’s fun of fun, which is where I bounce all of the ideas off of my podcast. I frequently ask questions there and love my audience to participate. And anybody who’s been a guest on Better Call Daddy, I’m like, Hey, this is where my people gather. Oh, and I have an event that I am working on. Yeah, coming up in June with Shauna Arno.

I helped her with sponsorships for a Gary V event, hast and Hustles in 2019. That’s baller. That’s great. And she is now putting on an event with Sir [00:26:00] Richard Branson. And that’s in Utah, right? It’s in Utah in June.

L. Scott Ferguson: How can we find out about that?

Reena Friedman Watts: So mobi dash events, and that’s MOBI. Oh, it’s a

L. Scott Ferguson: Moby event.

Okay. Yeah, it’s

Reena Friedman Watts: a Moby event. Gotcha. And I think it’s a three day retreat in beautiful, uh, park City, Utah.

L. Scott Ferguson: Love it.

Reena Friedman Watts: And I, I did a live with Shauna on my Instagram, Rena Friedman Watts. Mm-hmm. So you can find out a little bit more about it there. And if anybody would like to be connected with her, just get in touch.

L. Scott Ferguson: Beautiful. So. Squad, I just had a really fun conversation with one of my, you know, podcast besties, you know, arena. And, you know, she told you, listen, if you’re gonna start a podcast, be a guest first. Get out there, get your feet wet, be a guest, listen to the show, and bring forth your authentic, best self. And then build relationships with people that are gonna help you shine.

And, but first, help them shine. Give, give, give until it hurts. So good. Or as Gary V would say, jab, jab, jab, right, hook, right? Yes. You [00:27:00] know, and again, I’m just blessed that I get to do this in person face to face, you know, you and will come in here to the studio. This is fun and I can’t wait to do it again sometime very soon.

Reena Friedman Watts: I would absolutely love that. And yay, I I love that I’m a part of like the beginning of this radio journey for you. Right. I love it. It’s uh, it’s beautiful. This is so exciting, right? I feel so honored and I feel like God brought us together today.

L. Scott Ferguson: Thank you so much. And squad, if you wanna reach out to us, 5 6 1 4 4 0 3 8 3 0.

A huge thank you to my producer, the Brian Mud and the rest of the team at WJNO. That’s level up.