37 – Brotherhood, Discipline, and the Path to Real Masculinity ๐Ÿค Level ๐Ÿ†™ Conversation with Jordan Herndon from The Whole Hearted Man

SpotifyiHeartRadioAmazon MusicApple Podcasts

Jordan Herndon is a powerful force in the mission to rebuild men from the inside out. After spending a decade in full-time church ministry and four years serving on global missions with YWAM, traveling the world to bring transformation and hope, Jordan now resides in Port Saint Lucie, Florida with his wife Camille and their two daughters, Haven and Zeal. He pastors, trains, and disciples men, leads worship, and coaches fitness, blending spiritual depth with physical discipline to forge wholehearted lives. With a deep calling to impact his surrounding cities and continued international work, Jordan empowers individuals to embrace purpose, identity, and freedom. His passion is ministry to men, rooted in the belief that when men and fathers walk in secure identity and strength, families heal and the world changes. He is the author of The Wholehearted Man, a practical and holistic manual for men seeking growth in every area of life, and he leads a menโ€™s workout brotherhood at Juno Beach Pier, creating a space for health, accountability, and genuine connection.


ย โ€œIf you heal a man, you heal a father. If you heal a father, you heal a family. If you heal families, you change the world.โ€ ๐ŸŒ
– Jordan Herndon

Coach fERGIE’S tOP 5+ Knowledge Nuggets and Take-Aways

  1. Real growth starts by strengthening the heart, because when the inner world is healthy, everything else rises with it ๐Ÿง 
  2. Healing personal wounds creates better parenting, stronger homes, and ripple effects that reach far beyond one life ๐ŸŒŠ
  3. Building deep friendships is not optional for growth, because isolation silently drains momentum and motivation ๐Ÿค
  4. Vulnerability is not weakness; it is the entry point to lasting transformation ๐Ÿ”“
  5. Inner peace creates steadiness in chaos, strength in family life, and clarity in direction ๐ŸŒช๏ธโžก๏ธ๐ŸŒค๏ธ
  6. Structured seasons of discipline, accountability, and brotherhood fast-track growth ๐Ÿ“ˆ 

๐ŸŒ Visit Whole Hearted Ministries Website

๐Ÿ“ท Whole Hearted Ministries Instagram

๐Ÿ“ท Jordan Herndon Instagram

๐Ÿ“˜ Whole Hearted Men Book

๐Ÿ”ฅShow Sponsor Dynamic Mortgage

Please Consider Supporting the 988 Suicide and Crisis Hotline

  • ๐Ÿ”นValuable Time-Stamps ๐Ÿ”น
  • ๐Ÿ•’ 00:01:00 Men need initiation, not motivation
  • ๐Ÿ•’ 00:03:00 Healing men heals families
  • ๐Ÿ•’ 00:06:00 Loneliness and missing brotherhood
  • ๐Ÿ•’ 00:08:00 Physical challenge reveals true self
  • ๐Ÿ•’ 00:19:00 Passivity versus responsibility in men

You Can Find Out more about Jordan Herndon and  Whole Hearted Men :


Email: Jordanandcami@wholeheartedministries.org

Produced by Brian Mudd

Artwork by Dylan Allen

Videography by Aubrey Aerials Marketing, LLC

Speech Transcript


Brian Mudd: [00:00:00] Are you ready to level up? Do you wish to live a life of options and not obligations? You’ve come to the right place? Thank you for stopping on by to hear knowledge nuggets from Coach Fergie and his top tier guest to help you lean into your. Ultimate human potential. Now let’s level up with Coach Fergie.
Hey,ย 
L. Scott Ferguson (Coach Fergie): varsity Squad. Welcome back to another powerful edition of Level Up Conversations with Coach Fergie. With the time to shine today coaching, I’m your host, Scott Ferguson. Blessed to be your gap coach, specializing in performance mental conditioning, working with business leaders, entrepreneurs, entertainers, athletes, C-suite.
And students to help them bridge their success gap. To live a life of options and not obligations on this platform where you’re stoked to bring you high performers who are not just chasing and attaining success, but are redefining it through providing above and beyond service and. Little knowledge nugget get this week is like men don’t really need more motivation. <READ MORE>

They need initiation. Most men today aren’t lazy. They’re uninitiated. They’ve never been called out challenge forged or held to a standard that demands something [00:01:00] greater from them. So they drift, they scroll, they cope, they settle. Not because they’re weak. Because no one ever lit the fire and handed them a mission.

Motivation is a spark it fades. Initiation is a forging. It marks you. When a man is initiated through discipline, challenge, accountability, and purpose, everything changes. He stops negotiating with himself. He stops waiting to feel ready. He learns to act despite discomfort. He learns to lead himself before he tries to lead anyone else.

He learns to control his mind instead of being controlled. Buy it. He becomes steady, dangerous, in the right way, safe for his family, solid in the storm. I’ve seen it firsthand in my coaching with a few clients and then especially one, he came to me. Very successful on the outside, but drifting on the inside.

Scattered, focused. Short fuse, disconnected at home. We didn’t do pop talks. We built standards, structured daily disciplines, hard conversations, physical challenge, clear identity over time, he didn’t just improve, he transformed his marriage, stabilized his presence as a father, deepened his business, sharpened, but not because he got motivated, ’cause he got [00:02:00] initiated.

So if you’re a man listening right now, here’s the question. Who or what is initiate initiating you into the man you’re meant to become? Because comfort never initiates ch challenge to us and today’s guests. I’m been about to hear to bring on you. Need you to lock in because the man stepping up to the mic in studio today is on a mission to rebuild men from the inside out.

My good friend Jordan Herndon, spent 10 years in full-time ministry, then four more years traveling the world and international missions, not sightseeing, not vacation. Purpose driven front lines, work with people, identity and transformation. Today’s based in Port St. Lucie, Florida with his beautiful wife, Camille or Camie and their two daughters, Haven and Zeal.

And from there he’s doing something. Most people only talk about, he’s pastoring and disciplining men, not disciplining as in getting, they’re bad, but he is, pushing the discipline into men. He’s leading worship, he’s coaching fitness, he’s traveling internationally. He’s igniting cities. But his real fire.

Men Fathers [00:03:00] identity freedom. Jordan believes if you heal a man, you heal a father. If you heal a father, you heal a family. If you heal families, you change the world. He just released a powerful book which I have, and I’ve went through the wholehearted Man, not Theory, not Fluff. It’s a practical battle manual for men who want to become stronger spiritually, mentally, physically, and relationally.

And if you’re anywhere near South Florida. Come meet us. He leads a workout brotherhood at Sunrise, at the Juno Beach Pier. And just reach out to me at 5 6 1 4 4 0 3 8 3 0 5 6 1 4 4 0 3 8 3 0 and I’ll give you the next date. Jordan. 

Jordan Herndon: Yeah, 

L. Scott Ferguson (Coach Fergie): it’s awesome to have you here in studio brother. 

Jordan Herndon: Come on. It’s such a blessing,

L. Scott Ferguson (Coach Fergie): And we met through Joanne Tinelli at the Dead Ego Club. Yes. And we had a blast at his little event. I remember speaking a little bit there. Phil Doru was there. It was a good time. It’s like we all just come full circle to this, so thank you for stepping up to the mic today, brother.

Thanks for having me. Yeah. So like I’m curious, like your daughter’s names are pretty unique, right? Haven and Zeal. Yeah. So they’re powerful names. What do those names represented from as a [00:04:00] father? 

Jordan Herndon: Yeah. Yeah. I think every season, life, I think we look at it in seasons and every season is significant.

And my daughter Haven, when we were, my wife and I pray about everything we do, when we were praying about what to name her. We felt like the Lord was saying she was gonna be a safe haven for the season we are in. Oh wow. And in that season, we were traveling the world, going to different countries and we didn’t have a home.

We lived out of our suitcases for about four years. And so in that season, right before we had that season, she was born and that was what she was. And then Zeal, my wife actually had a dream where in the dream. She felt like God spoke to her right. And said, your next child is gonna be named Zeal. 

And we were like, that’s, is that a name? And we were like, we didn’t know if it was gonna be a boy or a girl, and. So there’s a lot with it, but that’s the reason we named our children is very clear. 

L. Scott Ferguson (Coach Fergie): It’s awesome. And your surname there, Herndon? I’m a Detroit Tigers fan. So Larry Herndon played the 84 Tigers and he is one of my favorite players on the team.

So it’s just random. But yeah, the whole family. So you see healing a man heals a [00:05:00] father, healing a father Heal was family and healing family’s the world. What do you feel right now is broken in men that, that you’re seeing the most? That it’s breaking families apart? 

Jordan Herndon: Yeah.

I think, I think of just statistically, if we look at this generation, this is the most, most fatherless generation since war times. And so what that means is that in war times, fathers were not present because they were away fighting. They were taking responsibility. They, for their families, they were working hard.

Whether or not they were amazing people, they were standing up. They weren’t living in passivity, and they were on the front lines today. This is a fatherless time, not because they’re away fighting, but because they’re emotionally, mentally gone, not present, and really distant. And I think men’s hearts need help.

I think that really the problem we’re facing is that no one is pursuing the hearts of men. No one is giving language for how to be a masculine man. I think our identity of it is skewed. We don’t understand masculinity, we don’t [00:06:00] understand biblical masculinity. We don’t understand being a good person, being, driven, but also being a strong man and we’re not in touch with our emotions and yeah, I think we need help and cultured, 

L. Scott Ferguson (Coach Fergie): right?

Yeah. So when you say biblically strong yeah, that, let’s unpack that a little bit. Yeah. Yeah. I think because you and I have had coffee and kind of talked about this, but yeah. I think that the people out there in Palm Beach and beyond on the podcast. Need to hear about this? 

Jordan Herndon: Yeah. I think for me, everything that I do believe that the Bible is the word of God.

And we have a way to live. We have a life map. The Bible says the word is a lamp into our feet and a light into our path. And so if I say that my, my thought where I go, where that comes from is just, man, if I need help, I know where to turn. And some people don’t think that answers can be found in scripture in the Bible, but I think they can.

I think we need language outside of that as well. Sure. But I definitely believe that it’s God inspired language. I appreciate you saying that. Yeah. Because it is 

L. Scott Ferguson (Coach Fergie): 2026. Yeah. And they’ll be like, that was 2000 plus years ago. You’ll hear that. Yeah. [00:07:00] But a lot of it, like I, I read the Bible yearly.

Yeah. I use the app. You version, right? Yeah. And. I love digging into it. And it’s to me it’s I love the Old Testament too, because it’s like a lot of business, businessman. Yeah. There’s a lot of business advice in there, right? Yeah. It’s if you get the men back to the word. Yeah.

And just have ’em look at it and make it a little bit more fun. Yeah. Does that make sense? For men, that’s what you’re doing at Wholehearted men. Yeah. Tell us a little bit about what’s going on there. 

Jordan Herndon: Yeah, and one thing about wholehearted men is we always say, you don’t have to believe to belong.

Meaning you don’t have to believe in scripture. To belong to the community of men that we’ve started. You don’t have to believe in scripture and believe in God to read my book or to be accepted as a brother, at least from me. And I think as a culture we point this picture even sometimes in Christian circles if you don’t, I was just gonna say 

L. Scott Ferguson (Coach Fergie): Christian circles.

Yeah. If we don’t believe then

Jordan Herndon: oh, I can’t give you the time of day. That’s not loving people, but but yeah with wholehearted men. One of the, one of the things I’m really passionate about is, I think our phrase is to helping men [00:08:00] step out of passivity and step into purpose.

And and I just believe that so many men, when they’re pushed a little bit and encouraged a little bit you can get so much more from them. And so what we’ve done is once a month we meet on the Juno, right by the Juno Beach Pier in Juno close to West Palm there. And we do a workout.

My buddies and I have a small team, is brutal. Yeah. We do a workout. I’m, I have, I’m a CrossFit coach. I have a coaching certification, nutrition certification, and one of the things I love to use is fitness to get to hearts of men. And what you’ll find is that a lot of guys. They’ll be real with you after they hit that plateau moment in the sand.

S are 

L. Scott Ferguson (Coach Fergie): kicking and Yeah, like kicking down, we’re having a 

Jordan Herndon: conversation. It’s fake. And one of the authors I love, he says, when you meet a man, you usually meet like a fake version of him until you do something challenging, 

L. Scott Ferguson (Coach Fergie): right? 

Jordan Herndon: And so what I love is like when you do a workout with somebody, get in the nitty gritty by the time we’re done.

People way more real. They’re talking more real. They’re not putting the facades up. And so we do a workout for [00:09:00] about 25, 30 minutes. We jump in the ocean and we share an inspiring word. Yeah. Sometimes from the book, sometimes I have guys out love to have you out. We’ve talked about it, we’ve talked about it.

We’ve had, coaches out. And the heart would be that it would be an encouraging place where men are challenged, but also encouraged. Yeah. And I, there’s men that come from churches. There’s men that come from places that aren’t. Religious Sure at all. And I want it to be a catalyst.

That’s the word. I think that’s who you are, brother to be. Thank you. Yeah. Yeah. I want it to be a catalyst. And a catalyst is something, not to preach on this, but I’m very passionate about the word catalyst because. A catalyst is something when you add it to something, it’s when you add a catalyst in a lab to a substance, you had 

L. Scott Ferguson (Coach Fergie): coffee bean to water.

Yes. It turns the water into coffee. That’s right. You turn, you put an egg into water does nothing except for hard than the egg. It is like it changes everything. Yes. And so we need, you need a coffee bean. 

Jordan Herndon: Yeah. Love it. Yeah. I, but that’s what I think we need, I think we need men who, when you add ’em to a situation, everything changes, for the better. 

L. Scott Ferguson (Coach Fergie): Yeah. Yeah. Many men, they feel stuck, [00:10:00] passive, numb. Like in your experience so far in their transformations, you’ve helped with men, what’s the crack in the armor that you notice finally opens up? I know you do it through fitness. ’cause again, fatigue makes cowards of us all you know what I’m saying?

Yeah. It’s like your walls come down, when you get beat down. But what do you see that crack in the armor that starts to come down when they start to open up. 

Jordan Herndon: Yeah. A lot of times I just think that we have a false understanding of masculinity. 

L. Scott Ferguson (Coach Fergie): Okay. 

Jordan Herndon: And so what I think how I would describe that and relate to what you’re asking is we think, I think men think being tough looks a certain way.

Okay. But it actually looks a way that we don’t see in culture. And I think a lot of times we think. As men, like the more I can push myself or be look stronger on the outside than another man, the better I am. But what actually, I think what happens is the crack in the armor’s vulnerability, like if you can, like a lot of men can’t be vulnerable.

And so if you can get into their heart, really figure out how they’re doing, both mentally, emotionally ’cause a lot of men don’t go there. 

L. Scott Ferguson (Coach Fergie): They don’t, 

Jordan Herndon: [00:11:00] They’re a 

L. Scott Ferguson (Coach Fergie): program. We’re wired. That’s 

Jordan Herndon: right. That’s right. We wanna fix things. We don’t wanna be emotional. But what I’ve found is that actually men are hurting.

And if you look statistically at culture, why I pointed this as like the crack in the armor. Is that statistically this is the loneliest generation of men in history. 

L. Scott Ferguson (Coach Fergie): A hundred 

Jordan Herndon: percent. And if you look statistically the, I don’t have the numbers, but suicide and all this, I think the last statistic I found on even friendships was that one in four men say they even have one close friend.

Wow. And so what you find is that the crack is men are actually afraid to just. Pursue each other in friendship. Yes. And that sounds a little weird, but it shouldn’t. No, it shouldn’t. No it shouldn’t at all. Because I have 

L. Scott Ferguson (Coach Fergie): friends going back to grade school, brother, and I was born in 72, so it’s yeah.

These are guys I’ve known since the seventies. Yeah, they, we can still pick up where we left off. Yes. You know what I’m saying? I can call them. Like day ones. Yeah. OGs for me, yeah. But you’re right though there that, that crack they have in their pocket that becomes like their friend.

And now AI is starting to take [00:12:00] over, friendships and stuff like that. And that’s what you are doing. Is changing lives and squad. When we get back, we’re gonna talk about my good friend Jordan here. How he personally became wholehearted, how his journey kinda started, but right now we’re gonna send it to Blessed to have as my sponsor, my good friend Steve Austin with Rise Mortgage.

So Steve, take it away. 

Steve Austin: Thanks Scott. Happy Saturday everyone. This. Is Steve Austin with the Rise Mortgage Dynamic Team with your mortgage market tip of the week. As the rates have been on the way down, there is a lot more news and noise out there about refinance. Just like when you’re buying a home, it’s vital to have the right game plan together for when refinancing makes the most sense for your scenario, knowing your strike point for interest rate.

And what you need to accomplish financially is how you successfully go through the refinance process. If you want to get your refinance game plan together, give us a call at (561) 250-6044. That’s it for this week. This is Steve Austin, your branch production sales manager, [00:13:00] NMLS 7 6 2 3 2 8. With the rise mortgage Dynamic team NMLS 1 6 0 4 6 6 3, an equal housing lender.

Joel Malkin: Are you looking to finance your dream home vacation getaway? Or an investment property. The Rise Mortgage Dynamic team and company is here to help Steve Austin and his team, they’re expert loan advisors, combine local knowledge with cutting edge technology to make your financing process efficient and seamless.

Whether it’s your first home or your next investment, trust Steve Austin. And the Rise Mortgage Dynamic team and company to guide you every step of the way. Visit them today and experience the perfect blend of technology and personal touch. Steve Austin’s Rise Mortgage Dynamic team. Your local experts in residential financing.

Call Steve today at (561) 352-9278. That’s 5 6 1 3 5 2 9 2 7 8 5 6 1 3 [00:14:00] 5 2 9 2 7 8 and MLS number 1 6 0 4 6 6 3.

L. Scott Ferguson (Coach Fergie): Hey, thanks Steve for the awesome market update. Things are getting better out there. I’m seeing it and I know that you’re staying busy. ’cause we tried to have lunch the other day and you couldn’t. ’cause you had to meet clients. So again, blessed to have you as a sponsor and back with my good friend Jordan Herndon from Wholehearted Mystery, ministries, make us off mic.

We were talking about that. You Jordan, you lead worship you coach fitness, you pastor men. Yeah. You travel internationally. So how do you personally stay wholehearted instead of burned out? Yeah. Wow. That’s a good question. What do you do to keep, Scott, if you’re to meet him, he is built like a brick, good dude. And I know you take care of yourself and stuff like that, but like, how do you stay wholehearted? 

Jordan Herndon: Yeah. It’s funny you bring this up. We’re actually doing a seminar with some friends of mine tomorrow in in in West Palm just on being like like wellness, being holistic beings, but but yeah, first and foremost my [00:15:00] heart. I have to have my heart in check. And so I would say the wholehearted message comes from. This idea out of the book of numbers where, I know this isn’t answering your question directly, but gimme one second. Yeah, absolutely.

There’s there’s this passage of scripture where, you know, back in the day, years and years ago, Moses, asks God asks Moses to send men into the promised land. He sends these 12 men and only two men come back. The Bible says wholehearted and of a different spirit than the rest of the men in their day.

The rest of the men were afraid. They’re afraid, 

L. Scott Ferguson (Coach Fergie): they’re like, oh my gosh, I don’t wanna go there. I don’t wanna do 

Jordan Herndon: this. Okay, but these two men said, but God said yes, and there was a different spirit that they lived with. And I think it starts in the book, we talk about this, but it starts with understanding who I am as a man, right?

And then who I am as a son of God. There’s a confidence in. Really the love of God that I’ve found that I think all of us need, and I think some people have found it, but it’s the security in knowing that I [00:16:00] am who God has called me to be. Yes. And it’s a security that I’ve found in him where I don’t have to perform more, make more money, do more to feel successful.

I already feel successful in who he is. That’s gratitude man too. Yeah. 

L. Scott Ferguson (Coach Fergie): If you, if people aren’t so much into the word ’cause you don’t have to be the believer that belongs a lot of those people. Yeah. They would call that gratitude. Yeah. They’re happy with what they’re at now. Yep. So they can maybe accept more into their lives.

Jordan Herndon: Yeah. And ultimately, all of us are looking for significance. And I think, you bring up all the things I’ve done. That’s great. I could care less. ’cause I think when we all it’s great 

L. Scott Ferguson (Coach Fergie): experiences, but Yeah. Which 

Jordan Herndon: I appreciate you saying it. Yeah. So don’t hear me wrong, but one of the things is that, when we feel significant.

Just because of how God made us, which only certain people actually taste of that. I think we’re all called to experience that. But when we taste that, there’s no amount of money that could ever, there’s no job, there’s no anything that could satisfy, what God ultimately has put in our hearts from that, 

L. Scott Ferguson (Coach Fergie): right?

Jordan Herndon: And so that’s what I long for people to [00:17:00] experience. And what that does for me is at the end of every day, I have goals. But, and a lot of ’em are physical ’cause I’m a coach. I’m very thankful for the health that I have. And my wife’s a dance teacher. We live healthy lives. Christian dance 

L. Scott Ferguson (Coach Fergie): teacher, she teaches that at in PL right?

Yeah. 

Jordan Herndon: She’s a co-owner of a dance studio. Yeah. Up in Palm City. And Palm City. Yep. It’s called New Day Dance Academy. Yeah. Blew up too. Yeah. Yeah. Really did well. And they’re growing. Have over 200 students. I think that’s awesome. But that’s the core I would say is my identity, I think is found.

Something that actually gives me rest and peace in my soul. And I know where to find that. And I think a lot of us don’t really have a sense of rest and peace in our heart that’s so strong. We’re running on the hamster wheel of life. Yeah. Trying to make more sales or make more money so good or do this.

But when we find that confidence, yeah, that comes right from God. And some of us need to know how to do that. So that’s why I do what I do. 

L. Scott Ferguson (Coach Fergie): Yeah. 

Jordan Herndon: But yeah, when we find that man, it all flows. Taking care of 

L. Scott Ferguson (Coach Fergie): what you have, because you know everyone. As they say, Ferg, what’s your New Year’s [00:18:00] resolution?

I’m like, two things. One, to make someone smile every day. Yeah. And two is unless I’ve said something bad about you Yeah. Owe you, judge you. I don’t care what you think about me. Yeah. But then I get turned around, they’ll be like, okay, what’s your why? My why is to be useful. Yeah. That’s my a hundred percent why, but I back up that why with Y.

Would God give me. More than what I have. If I’m not taking care of what I have now. 

Jordan Herndon: Yeah. 

L. Scott Ferguson (Coach Fergie): Yeah. Why wouldn’t he like give me, allow me to buy a new car if I’m not taking care of my car. Yeah. Or take care of a child or something like that. It’s yeah. That’s what I’m hearing is like being grateful in the moment, being present.

You’re so grounded because you are, your identity’s fit in that. Yeah. That’s just amazing, man. Let’s get to this book. Yeah. So the Wholehearted man, is described as a manual. Yeah. A manual, not just a manual. I love that, dude. That’s awesome. It’s not just inspiration. Yeah.

What’s one principle from the book immediately? Challenges a man’s comfort zone. 

Jordan Herndon: Yeah. I would say the chapter on passivity, which is in the manhood, masculinity chapter. But I would [00:19:00] say right away, what is one moment? It’s that, it’s this idea of. What does it look like to live passive? And I think that so many men are living passive.

They know what to do, but they’re not doing it right. It’s this it grips us, it gets us lethargic, it gets us into a victim mindset that’s passivity. It’s this idea of everybody else is the problem, but I’m not the problem. Right? A great picture of passivity is I didn’t cause the problem, but I still need to take responsibility for it.

A great picture for that. Just to dig a little bit deeper is there’s orphans all over the world, right? We didn’t cause the orphan crisis, but we are called to help orphans find homes. Yes, absolutely. And so the same, I think, rings true in life. There are things that are taking place that we didn’t cause.

Even in our families as husbands or with our kids, whatever, but we didn’t cause them, but we need to take responsibility for ’em. Absolutely. Because that’s the call that a man has. What’s your definition of responsibility? What do you feel it is? Man? I would just [00:20:00] say doing what we know we’re called to do.

Love it and doing it quickly. Love it. Responding quickly. 

L. Scott Ferguson (Coach Fergie): Yeah. That I always say, it’s the ability to respond. It’s rooted right in the word responsibility. It’s the ability to respond. I love, call it, but do it quickly. Yep. It’s, I love that. Love it. Don’t waste time. Yeah. You’ve, a lot of men grew up without the strong fathers, right?

Or role models. So when you’re working with men, sometimes one-on-one or even through your fitness, like how do you help a man rebuild identity when he’s never sought, modeled? Like he never saw it because, Denzel Washington said it best. It’s you know that, it’s the lack of a father figure.

Is what is put down. Not just that race, but every race. Yep. You know what I’m saying? If you don’t have a father, what? What are you seeing in that to help the men that have grown up without one? 

Jordan Herndon: Yeah. We’re doing it right now. I would say just a little plug where you do these eight week challenges.

So for men that come to the beach, that’s a catalyst moment for them, for me to say, Hey, hop on these Zoom calls. We do a physical test, we do, we go through the book together for eight [00:21:00] weeks. And one of the things is we do this as I model what it looks like to live wholehearted, you do the same, because I think men need a model.

And I would say that, man, how do we do that? I think that there’s, for me, I’ve, I would just say that first of all, we have to get our understanding from scripture and men that haven’t had an example, they need to see a life that has authority. They need to see someone who has actually done it.

And I always say this, but you can’t take someone further than you’ve been yourself. A 

L. Scott Ferguson (Coach Fergie): hundred percent. 

Jordan Herndon: And so do you get, 

L. Scott Ferguson (Coach Fergie): I’m gonna pause. Yeah. Do you ever get any pushback being, okay, you’re 32. You mind me saying that? If not, Ryan. No, that’s great. You take this out. Okay, so 32, like I remember when I was starting the real estate business, I’d be like, how long you been doing this?

I’d be like, seems like a lifetime uhhuh, because I was, I just had started and I was 25. So like how do you work with that being 32 and then taking the responsibility of saying someone like, if I was 53, 54 coming to you, broken. Yeah. Like in how do happens all the time. How do I take you seriously?

Jordan Herndon: Yeah. Number one, I think the first thing I just go back to is I know I’ve been through a process in my [00:22:00] life. Refinement. Yeah. And I know that I’ve had to do the hard work and I know I’ve been found faithful. There’s been, and that’s not a prideful thing to say. No. I think there’s, it’s the truth, Jordan.

Yeah. Yeah. And I appreciate it. I think you can sense when someone’s actually carrying authority and when they’re not. And what I mean is you can get in a room with. Men, specifically leaders, and you can, we can feel it. We can feel like, man, is what they’re talking about, does it hold weight?

And like I said, it brings a confidence in that, but it doesn’t mean I haven’t gone through tons of hard stuff. I’d say that’s actually the reason why I’m confident in what I do, because I’ve grown up knowing the right things to do. But there’s been a lot of experiences that have brought that, that confidence my way.

And and yeah. 

L. Scott Ferguson (Coach Fergie): So when people come to this, is there is it, bro, you said it’s eight weeks. Is it meetings, is it follow the book 

Jordan Herndon: like? Yeah, so we do, we start the beginning of the eight weeks, we’re starting next Saturday actually with a group of like 12 dudes. Okay. And we meet at a track.

We test our, the five big hitters, which I believe push, pull, speed, carry, [00:23:00] endurance. Okay. Which is like a mile run. Pullups, pushups, carry in a minute. All these things. And then we go through the book for eight weeks. One zoom call a week. That’s it. We’ve had guys hop on with five kids, guys that are single, doesn’t matter.

We make time and at the end of the eight weeks we do another physical test. And so there are challenges for men to do individually throughout the eight weeks other than the Zoom call. But all we do is we say, Hey, let’s start together. Let’s see where you’re actually at. Yeah. Let’s get to the heart of where you’re actually at.

No judgment If 

L. Scott Ferguson (Coach Fergie): it takes a guy That’s right. Six minutes or 16 minutes to run mile. That’s right. We’ve had both, 

Jordan Herndon: we’ve had guys run 17 minute miles and at the end they’re running eight minute miles. But it’s not because I did anything. It’s because we started and we just said, Hey, this is where you’re at.

This is where you wanna be. Let’s go after it. 

L. Scott Ferguson (Coach Fergie): Where’s the accountability held? Yeah. Is it with the person or do you 

Jordan Herndon: kind get with ’em on the Zoom call? Okay. Yeah. And what we do is, I commit okay to men in this season of their eight weeks. And so it’s part of the program and Hey, I’m naturally, I’m a pastor.

It’s my heart. That’s how where I come from. Yeah. Whether that’s my title fully or not. [00:24:00] And so I’m gonna do that. We’re gonna rumble on this life whether you believe everything or not. I’m gonna give my guts if you give your guts, and we’re gonna become better men. 

L. Scott Ferguson (Coach Fergie): And this is eight 

Jordan Herndon: or 12 

L. Scott Ferguson (Coach Fergie): weeks?

Jordan Herndon: Eight. 

L. Scott Ferguson (Coach Fergie): Eight weeks. And what’s the cost? 

Jordan Herndon: 200 bucks. 

L. Scott Ferguson (Coach Fergie): Okay. Gotcha. Yeah. And squad, what I’m gonna do is the first two people that either call or text. 2 5 6 1 4 4 0 3 8 3 0. I’m gonna get the first two people a membership and then next one starts next Saturday, right? Yeah. So if you’re hearing this now, come on.

If your first two people that call or text, I will take care personally of of you will call it tuition for the long hearted men. So I kind ask this. This question. Yeah. And I know this one will run deep with you, but like how do you want your dash remembered? I asked it and then I asked it to daru on stage.

Remember that? Yeah. But like, how do you want your dash remembered? Like that little line in between your incarnation date and your expiration date, your life date and death day. Hopefully, God willing, it’s way down the line. ’cause this world needs you. Yeah. Okay. But how do you want that dash Remember?

So you’re saying like what would be 

Jordan Herndon: on the gravestone kind of thing? Yeah.

L. Scott Ferguson (Coach Fergie): If someone was to pop up and be like, this is how I remember. Heard it like, 

Jordan Herndon: yeah. I would just say this phrase [00:25:00] that my dad used throughout my life is, only one life will soon be passed. Only what’s done for Christ will last.

And so what that means is, the Bible very clearly says this, life is a mist. It’s a vapor. It’s here today, it’s gone tomorrow. And really what that means is it puts perspective to say that only what I can, what I do right now for eternity, only the things I’m putting my hands to right now that go with me when I die.

Because in scripture it’s very clear that there’s a heaven and there’s a hell. And what I give my life to right now, only what. Is has eternal value, which is people’s hearts, right? Pouring into people, things of intentionality and doing life together. Only that’s gonna go with me. So I wanna be remembered as somebody who put his sight on eternity, right?

Because this life is here today, it’s gone tomorrow, and we have one chance to give everything we’ve got. Love that. And so many people are giving their life to things that don’t matter. Sure. That when they die, no one’s going to even remember. People make tons of money. Great. When [00:26:00] you die, are your kids gonna remember that?

Probably not. They’re gonna remember what kind of father you were. They were gonna remember how you treated your wife, right? They’re gonna remember what you did with your day-to-day life and how you made them feel. And

L. Scott Ferguson (Coach Fergie): and what you’re doing is you’re mentoring people and the, I’m a big believer in the more you mentor, the more and motor you become.

Yeah. And so thank you so much for coming on. Thanks to Brian Mud, my awesome producer, WJNO. God bless. Have a great weekend.

DISCLOSURE: I may be an affiliate for products and resources  that I recommend. If you purchase those items through my links I will earn a commission. You will not pay more when buying a product through my link. In fact, I often times am able to negotiate a lower rate (or bonuses) not available elsewhere.

Plus, when you order through my link, it helps me to continue to offer you lots of free stuff.  Thank you in advance for your support

Leave a Reply