To live a life of options and not obligations on this platform, we are stoked to bring you high performers who are not just chasing entertaining success. But defining it through, providing above and beyond Service Squad. This week we’re gonna dive into some luxury, but I’m gonna give it a little quick coaching knowledge nugget, and let’s get real.

Luxury isn’t just about shiny things. It’s about intention. Every space, every habit, every choice you make, you’re designing your life. Here’s the truth, success doesn’t [00:01:00] happen by accident. Nobody stumbles into a world class home and nobody stumbles into world class life. Just like the best renovations in Palm Beach, start with blueprint.

Your success starts with a clear vision and the courage to follow through. My clients know I lean into standards. Hard goals are just byproducts of your standards. Just as a guest I’m about to introduce to you knows that the goal is to nail their client’s vision. With that, the standards must be locked in.

To do so, you must always live in alignment with yourself. Luxury. Real luxury is when outside world matches the inside discipline. It’s when your environment reflects the standard you set for yourself. So as we dive into today’s conversation, I want you to ask yourself, am I building myself like a cheap flip or am I investing the time, the care, and the discipline?

To make it timeless. And today we’re bringing on a man who defines what luxury living looks like in Palm Beach. Jonathan Scurry is the founder and lead designer of Palm Club Design Group, a design inspired renovation firm that takes homes from ordinary to extraordinary. With over 20 years of experience and full scale renovations, high-end remodels, and stunning [00:02:00] interior transformations, John has become the go-to visionary for clients who expect nothing less than excellence.

He resides in Palm Beach with his wife and four children blending a worldly perspective with the elegance and sophistication that defines this region. His work isn’t just about building beautiful spaces, it’s about creating lifestyle experiences that match the prestige and energy of Palm Beach itself.

And I got him right here in the studio, the legend himself, Mr. John and John. So before we kind of go get into like the design world and stuff, you know, when you’re not sketching blueprints or running projects. Where are we most likely to find you relaxing in Palm Beach? 

Jon Scurry: Hmm. I have a busy family of four kids.

Yeah. So you’ll probably find me running around from sporting event to school event to, to keeping up with these kids. 

L. Scott Ferguson: Can I ask the ages? 

Jon Scurry: Yeah. We’ve got 8, 10, 12, and 13. Oh wow. Gotcha. Busy there. That’s, that’s very busy. 

L. Scott Ferguson: So you described kind of Palm Club as offering a concierge experience from concept to completion.

So what does [00:03:00] luxury mean to you in the context of renovation and how do you translate that into a client’s experience? 

Jon Scurry: Sure. So for the majority of our high net worth clients, luxury to them comes in the form of time and time that they are able to take for themselves not worrying about the details of their design or renovation.

And, and Palm Club Design Group is, is a. Um, team of experts that we have assembled over the years, from designers to contractors to logistics coordinators that, um, really allow our clients the luxury of being able to. Hire us for the project. Sure. Come in for a design presentation and then jet off to one of their second homes, uh, on the other side of the world.

Sure. And we will do the heavy lifting for them. Excellent. Um, start to finish. Turnkey. Uh, we’ve had so many clients come back and. It’s see their house for the first time after they bought it. Oh. Never being [00:04:00] involved in the, in the headache of construction. Sure. The headache of design, the headache of material selections, we’re just handling all that for them and 

L. Scott Ferguson: just totally look on their face.

Right. Yeah. Yeah. That’s what you kinda strive for. So, you know, Palm Beach is, is synonymous with sophistication and style, you know, how do you balance the region’s classic elegance with individual personality of each homeowner. 

Jon Scurry: That’s a good question. So many of our clients have unique eclectic style that was weak for the word unique.

Yeah. I promise you that’s what I was going for. Right? Unique and eclectic style. And as a, uh, on the design side of the business, it’s always trying to figure out that, um, balance between, you know, what is the right move for the structure of the house, right? And the aesthetics of the house, but also balancing the.

Overall aesthetic that the husband wants and the wife wants. Right. 95% of our job is, I, I say it’s marital counseling. Um, and you would think that the majority of husbands don’t have an opinion [00:05:00] about what they want the house to look like. Sure. And the process. Right. That’s just not the case. We find 90% of the husbands are more opinionated than the wives.

Absolutely. Sure. When it comes to what’s happening in the house. So it’s, it’s just that fine balance of. What people are looking for, right? Aesthetically and also helping them implement that into the home. Love it. 

L. Scott Ferguson: And, and squad, if you heard that out there, he actually does this thing that very few people out there do, and he listens and you know, being a coach and whatnot, I’m always listening.

I have two ears and one mouth for a reason, but I can just actually see John leaning in and what I call listening with his neck. Like really listening in and taking the details down to make sure you have everything right. Am I got that right? You got it. I love that, man. So you’re native of South Africa, correct?

Jon Scurry: Uh, that’s my business partner, John Hill. Oh my gosh, that’s there’s two John’s. That’s Justin John. So, I’m sorry. Very confusing. You get a dynamic duo of John’s. 

L. Scott Ferguson: Yeah. Does he ever bring any of his kind roots and global perspective into the company you have having that background with the. Um, John is more 

Jon Scurry: of the logistics for the design and implementation side of the business.

Okay. [00:06:00] I’m more of the visionary and people person going out there and, and meeting the folks and, and bringing the clients in and walking these job sites. I would say my lead role in the business is, uh, meeting these clients on site when they’ve purchased a home that they plan on renovating or tearing down and building.

Sure. And just meeting them on site that first time and really, uh. Bringing together the vision of, of what they want to see and Right. And I really think that our process is so unique in the industry because, and I used to be this person candidly, um, where I would go onto site as a designer Sure. And I would keep my opinions to myself.

I would, you know, really hold back on the vision because I thought, you know, they haven’t retained me yet. Sure. So I’m kind of giving away my intellectual property. Absolutely. Um, but I just realized that that was not my personality. That’s not how I do business. That’s not how, you know, the nature of my personality is [00:07:00] I’m a visionary.

I love just going onto site for that very first time and dreaming with the client, right? And that often includes me. Giving away the farm. Sure. I’m telling you everything. I’m telling you what walls I would take down, you know, what side of the house I would blow off to make an addition. Um, there’s a neighborhood actually in Jupiter that, um, it’s pretty funny, the original developer.

I feel like put the kitchens in the wrong place. Okay. In every single one of the models. Okay. We’ve done several houses in that neighborhood now, and it’s shocking for our clients when I come into the neighborhood and right off the bat I’m like, we need to take that kitchen. We’re gonna absolutely eliminate it where it is.

We’re gonna flip it to the other side of the house and just seeing the shock on their face. Sure. When, on that very first walkthrough right, you’re, you’re giving them the dream. You 

L. Scott Ferguson: notice in like people like the kitchen. Like off the garage. ’cause if they come in the garage, they can drop their groceries or whatnot there.

Yeah, because I see a lot of them down here that are built, you gotta walk across the [00:08:00] living room to even get to the kitchen, right? 

Jon Scurry: You do. You do. Um, we’re designing more and more, um, kind of. Twofold Kitchens where there is a secondary kitchen right off of the garage, okay. With what we call like a Costco door, where from the garage you’re not having to open a big door going in and out of the house, right?

You can open a little door. That allows our clients to loads awesome, their groceries amazing. Straight in through this little door, into a butler’s kitchen or a butler’s pantry. So, and um, that typically is a transition somewhere off of a mudroom, right? And then you walk into the big beautiful show kitchen, right?

Um, that’s the heart of the home and the heart of the entertaining. 

L. Scott Ferguson: Gotcha. And so you specialize in custom cabinetry? We do. Within that. And so the kinda light white glove interior delivery, can you share kind of a standout project where you. Push craftsmanship to the next level. Like something just really stands out that the, you wowed yourself even 

Jon Scurry: from it.

Sure. Um, we actually have a client that, uh, absolute sweethearts. We [00:09:00] love them to death, but they. Had a kitchen designed that was probably a 300 to $350,000 kitchen and their budget was a hundred to 150. And, uh, really beautiful custom design that they already had in hand from a kitchen company that they have been previously working with.

And just. This past company over designed for their budget. Right. Oh, it’s something you picked up from another company. Gotcha. It’s something we picked up from another company. Gotcha. They had, they had been sold a dream that they couldn’t afford. Sure. We had the task of coming in there and re-imagining that space, giving them as close to what they were expecting for the budget that they were given and worked with our um, cus custom cabinet makers too.

Find where we could tweak this design to really give them. 98% of what they were looking for on a Love It budget that was significantly less. This kitchen turned out [00:10:00] absolutely remarkable, unbelievable attention to detail and craftsmanship that went into this kitchen. Love that. It was a, it was a great success story.

L. Scott Ferguson: You know, if you’re kind of in the discovery time where you’re in there being empathetic through their eyes, they’re kind of listening to what you’re saying it, I, is there any good question that you wish they would ask you but never do? 

Jon Scurry: Not necessarily. I’m a talker. I’m long-winded, and I like to draw as much information out from clients as possible.

Sure. Um, and I have a lot of questions that I ask throughout the process and at the end of the process that helps us fine tune what we do and help us get better for the next job. And one of my most famous questions that I ask my clients at. At the start of construction, halfway through construction, and at the very end I ask them what their favorite thing is that we’re doing so far.

Ooh, love it. What they wish they would have done differently. If they could change something, what would that be? 

L. Scott Ferguson: And [00:11:00] this is midstream, right? This 

Jon Scurry: is at the beginning, midstream and at the end. Okay, cool. And the reason I ask that is a lot of times you will find, you know, when clients first start the process, they’re, they’re dreaming the space for the first time.

Right. And, you know, I’m, I’m spit balling new ideas with them and, and we are. Coming up with a lot of really creative things on the fly, and they may think of additional items right as they go. Kinda 

L. Scott Ferguson: evolves as it goes. Right? For sure. Yeah. 

Jon Scurry: I always say that design is a journey, not a destination. We’re not just trying to get to the end.

We’re trying to make the beginning, the middle, and the end, a success story all along the way. Right. And, uh, I like asking those questions because a lot of times a client may have an idea that’s an easy one for me to implement. Right. And, you know, we can make those adjustments at the beginning. We can make those adjustments in the middle, um, and just try to stir up that.

It’s the ones where it’s a little too late where you have to put on the 

L. Scott Ferguson: Yeah. The different hat and just kind of put your foot down in a sense. Right. Yeah, for sure. 

Jon Scurry: Yeah. And you know, there is, there are times where, you know, a [00:12:00] client makes a decision and they want to backtrack on a decision. Sure. Where it is too late without dramatically changing something.

And design is, is a domino effect. You change one thing and 47 other things are gonna have to change too. Absolutely. The 

L. Scott Ferguson: logistics of it. Yeah. Yeah, 

Jon Scurry: for sure. Which is. When you have that umbrella like Palm Club has, where we’ve got the designers, we’ve got the logistics coordinators, we’ve got the project managers, and we’ve got the contractors all under one umbrella, asking those hard questions at the beginning and at the middle allow us as a group.

To collectively determine is this a change that we can make midstream right now? And what are those effects that it will have? Right. Whereas if you’re, if you’re just a designer, it’s very easy to say, I actually decided I wanna take out that wall. Right. Without thinking about the downstream Right.

Trickle effect that you’re gonna have. Right. And you know that that really is the, the leading factor that Sure. Sets Palm Club apart Absolutely. From any other construction or design firm. Right. It’s just having that. Encompass an umbrella, that team 

L. Scott Ferguson: and that varsity squad in [00:13:00] place for sure. Right. And squad.

Talking about varsity squad, I’m going to have my good buddy, Steve Austin. I’m blessed. Uh, from Dynamic Mortgage Team, drop us a little mortgage update on the market, and when we come back, we’re going to dig into a little bit of the design trends materials used and how he ensures his projects feel livable.

My good friend John Currian on the other side of this station. 

Steve Austin: Thanks Scott. Happy Saturday everyone. This is Steve Austin with the Rise Mortgage Dynamic Team with your mortgage market recap for the week of August 25th. It was a consistently quiet week in the bond market that is slowly starting to add up and mortgage rates continue to move in the right direction.

We like to see weeks like this to keep the stability going, especially into a holiday weekend. Next week we’ll be waiting for Thursday and Friday’s job numbers, which is the next chance to have a really good jump in the bond market, which can continue to help. Buyers out there should be excited for the things that are happening, and it’s a great time to be in the market.

That’s it for this week. Have a great weekend everybody. This is Steve Austin, your branch manager, [00:14:00] NMLS 7 6 2 3 2 8. With the rise mortgage Dynamic team NMLS 1 6 0 4 6 6 3 in equal housing lender. 

Brian Mudd: Are you looking to finance your dream home vacation getaway, or an investment property? The Rise Mortgage Dynamic team and company is here to help.

Steve Austin and his team, they’re expert loan advisors. Combine local knowledge with cutting edge technology to make your financing process efficient and seamless. Whether it’s your first home or your next investment, trust Steve Austin and the Rise Mortgage Dynamic team and company to guide you every step of the way.

Visit them today and experience the perfect blend of technology and personal touch. Steve Austin’s Rise Mortgage Dynamic team. Your local experts in residential financing. Call Steve today at (561) 352-9278. That’s 5 6 1 3 5 2 92 78 5 6 1 3 [00:15:00] 5 2 92 78 NMLS number 1 6 0 4 6 6 3.

L. Scott Ferguson: Hey Steve, thank you so much for the market update. It’s a holiday weekend, so everybody kind of be safe out there. Things are really just kind of coming back around here in, in Palm Beach County and you know, luxury can be intimidating. So how do you make the process approachable for families who want elegance without losing the sons of their home?

Jon Scurry: Sure. So that’s actually a really interesting thing. That’s a interesting market shift that’s happening with Pinterest and Instagram. We’re finding more and more that luxury market being so accessible online to the average consumer that their expectation is for their house to look like that as well.

Right? So we’re being met with more and more, um, folks who are wanting to implement these. Luxury aesthetics, luxury finishes in an everyday fashion. Um, I myself am a great example [00:16:00] of that. I would love to, um, have high-end luxury finishes. Sure. Marbles, white oak, carbo floors, you know, just really, really beautiful finishes in my own home, but have to think of creative ways to implement that for a busy family.

Right. That’s a, an interesting shift we’re seeing happen right in design and construction right now. Is that that luxury shifting toward everyday attainability and 

L. Scott Ferguson: making it accessible to the client? I mean, can they just. Call you at any time to get updates or is it, you guys have scheduled times Because I know I’m building a place right now on the farms.

Sure. And it’s like, you know, I’m doing high end, I’m doing some luxury and it’s Sure. Uh, they’re have me on a strict schedule. That’s how I like it. How are you with your For 

Jon Scurry: sure. We’re really methodical. Okay. And that’s what my business colleague and business partner John Hill brings to the team is his.

Methodical pursuit through the logistics of the projects. And, um, you know, we have really [00:17:00] strict schedules that we adhere to and hold our construction team to really high standards. And, um. Just our process, we are able to succeed in the speed of our projects. Mm-hmm. And through the fit and finish of our projects.

Because of our methodical, methodical, I was just gonna say, scheduling and process. And you know, we find ourselves, we have this conversation all the time. We find ourselves, we have found ourselves in the past making exceptions to our process. Right. And our process is so. Methodical, right? Every single time we make an exception to our process, something goes awry sideways.

Something goes sideways. That’s what I was explain. And most of the time, you know, it’s, it’s one small exception that we make, right? And then all of a sudden we’re chasing 47 things now that we have to fix. So we’ve really worked as a firm over the last six to 12 months to not. Alter our process, and we ask our clients, when you’re bringing us on, you’re [00:18:00] bringing on experts through the process.

Trust us through the process. Um, design is a process. Sure. Construction is a process. And in order for that to be as successful as we would like for it to be, you have to trust that process. 

L. Scott Ferguson: Right. And you know what, I’ve, I’m blessed to coach a lot of professional athletes, um, you know, go to their houses and, and whatnot.

Actually, a, a billionaire chart, har Loche, I’ll see you in a few hours here, uh, in South Carolina. Um, and. With I go into the place. Okay. And it, some of the rooms just feel like they’re not livable. Okay. You know what I’m saying? Sure. It’s like their whole thing is to be opulence and be like, woo-hoo, but still make it feel livable.

Sure. What do you guys do? They’re at Palm Beach Design Group, um, to make that happen. 

Jon Scurry: Sure. So we actually have three professional athletes right now that we’re working with Okay. Actively on their homes. And we’re blessed all, all three of these folks, um, want that [00:19:00] livable, comfortable luxury. That’s kind of our tagline is implementing those luxe finishes and those luxe features.

In a very livable, comfortable way. We also want that wow factor for our clients when we walk in or when they walk into their new homes. Um, that’s what lands us new projects. Sure is that wow factor that you can’t get without working with a designer. Um, but our clients also want that to be livable. They want it to be workable with their kids.

They want the materials to be hard wearing. Um, and, and just feel like a space that you can entertain in, not like a venue that you’ve rented for a party. Right. And 

L. Scott Ferguson: yeah, so I’ve just noticed like sometimes they’ll have like, uh, the, the designer, I don’t know if it would be the interior designer, they’ll throw like throw rugs or, you know, just kind of things, different places.

Like after the, you guys close up everything. Do you guys give the owners tips on how to keep the place looking the way that. Built, I mean, obviously you’re gonna put their own flavor on it, right? Sure, yeah, for sure. But like [00:20:00] you have anything that you kind of put out there to ’em? Yeah, talk to ’em in a, well, in a way, 

Jon Scurry: yeah.

We have, part of our methodical process is we actually have this really cool online link that we send the clients that, we call it our fulfillment guide and our installation guide. That is a live document. Sure. That we start at the very beginning as we’re inputting all the materials and all the selections into our computer system, um, that we have built from scratch.

Um, it as the process goes on and as we sign off on the design, finishes and construction starts, this live document allows. Not only the clients to see when material is arriving, um, if it’s been delivered, so on and so forth. But there’s also an installation guide for our contractors so they can see in this live document, but also there are the instructions and care guide.

Okay. So that’s part of that process of beginning to end where we try to streamline and be methodical in that process. So our, that live [00:21:00] document stays live as long as we leave it up. Okay. So instead of leaving a big, thick binder for our clients to always thumb through and flip through, that’s awesome.

It’s this live. Almost like a, a Highend Excel spreadsheet. It’s got the pictures of every material we’ve selected. Love it, a description of it, and then a live link to the install guide and a live link to the part number or serial number or whatever. Correct. And then that way, you know, three years down the road, if a faucet is loose and they need to get somebody in to have a look at it and repair it, they can go right back to their live link and that.

Um, repairman who’s out will be able to pull up the original install guide Gotcha. That we put on there. Or easy repair, easy maintenance, easy care. Sure. And you guys are like soup to nuts, right? I mean, we are. 

L. Scott Ferguson: People here at Palm Club Design Group, they like design interior designer, you know, kind of something like that.

Like, tell us a little bit. You guys do a lot more than that from. You know, implementation vision all the way through to probably coming back a year after to make sure you take care of anything that the client wants, you know, taken care of. [00:22:00] Sure. Right. So tell me a little bit about that. 

Jon Scurry: For sure. So, you know, there, there are several levels of design and, and decorating when it comes to a house, but we always strive to take that to the nth degree, take that as far as we can to make the processes easy for our clients.

And we have assembled. Expert drafts, people in the office, designers in the office, logistics coordinators. Um, so our process starts on that very first walkthrough where I’m working with the client to envision their dream home through this renovation that we’re gonna do. Then we start bringing on our contractors, our trusted and vetted contractors that we have partnered with to do our, and they show up on time.

They do. There you go. And that is our expectation. That’s huge. And we’ve spent years and years and years assembling who we feel is the right team for our clients, and they know our expectations going into it. Right. Um. These contractors enjoy working with us and partnering with us. They’re not dealing with the end user and sometimes the indecision of a [00:23:00] homeowner.

We’re kind of carrying that burden absolute for the contractor, absolute. Um, but through that vision, through that quotation process of what is that vision going to cost me, we actually are unique because we don’t design. Before the pricing, we will envision the process with you and we’ll envision the design.

That’s awesome. And then we get our contractor in immediately to quote that for you. Love that. And that’s what’s so different is these clients before they are committed to a particular design, they already know what the renovation’s gonna cost, it’s gonna cost. We create those parameters right from the beginning.

Right. That leaves not just fly blind and say, oh, that an 

L. Scott Ferguson: extra 50 k or Correct not right. I hear so 

Jon Scurry: many clients come to us because they’ve worked with a previous designer and you know, maybe they have a million dollar budget to renovate their home, but the designer designs something that’s three or $4 million, right?

So we take that guesswork out of it, we take that stress out of it and get the contract locked in, and then we start designing based on the dream. [00:24:00] And the contract. Love it. And from that point it’s, it should be clear sailing, right, 

L. Scott Ferguson: and, and squad that you don’t hear too much of that. The pricing upfront.

Again, me being in the business at 27 years now, it’s like you do, you get a lot of headaches from builders that will kind of flip the script on you with the price at the end. So that is very, very. Very nice to hear. And so kinda as we wrap this up a little bit, you know, someone’s leading this, this team and raising a family of four, you know, how your roles as designer, leader, and father kind of inform one another?

Meaning like, how do you, like I, I don’t believe in balance. I think balance is junk. I believe in harmony, you know? Sure. Different things are harmonic in life. Right. Hence my book coming out. Harmonic Hustle. Give a plug there. So. With, with that being said, like how do you keep everything in harmony with, with what you’re doing?

You said 

Jon Scurry: your book is Harmonic Hustle. Yes, sir. That is, that’s a great way to describe my life through family and through business. But, [00:25:00] um, you know, there is with four kids and owning a construction company, life is chaos on both sides, right? Construction is chaos. Raising four kids is chaos. Sure. It’s all about controlling the chaos.

Love it. And we do that through, uh, through our, our tried and true systems and methods. There you go. And, you know, four kids, you, you have to implement some of those same methods that you have controlling a huge team. Control. Control. And clients control. Yeah, for sure. For sure. So just controlling the chaos would be a great way to sum up my awesome parenting and business style.

L. Scott Ferguson: When it’s all said and done, how does John want his dash? Remember that little line in between your incarnation date and your expiration date, your life date and death date? Hopefully he’s way down the line, brother, but 

Jon Scurry: sure. How so? How does 

L. Scott Ferguson: he want it remembered? 

Jon Scurry: I just wanna be remembered as a nice and honest person.

Love it. And that’s also not something you see Sure. In our industry a lot. [00:26:00] Um, and that’s what, you know, I really want to bring to all aspects of my life. It’s just honesty, uh, integrity. And, um, just, just being a, a nice person there. Uplifting. That’s awesome. Everybody around me. Right? And really creating that, that team atmosphere.

That’s beautiful. It’s helping each 

L. Scott Ferguson: other. You get. We, you know, because here in Florida it’s, you know, it’s kind of a sunny place for shady people. Right? It sure is. It’s the wild west. It’s, I love it. I love it that you are kind of like separating yourself from that. And so how can we find you, John? 

Jon Scurry: Sure. Uh, give us a follow on Instagram pom club design group, or uh, check out our website at po club design group.com.

Right. And you’ll see some really, really beautiful, nice, very pretty pictures, chairs. You say your 

L. Scott Ferguson: team that’s on the front. It is. Okay. Very cool. 

Jon Scurry: Yep, yep. Very cool. Um, we’ve got our team on our website. We’ve also got a couple of our team members featured on our Instagram page. Just really a, a. Great. Great.

It’s an awesome page. 

L. Scott Ferguson: Yeah. Yeah. I got into it. I liked a lot of stuff [00:27:00] and really dug in. ’cause um, again, Kirsten rocked it, man. Your p pr firm and her, uh, boss. Emily’s in here too in the studio. So this is just absolutely awesome to have you guys all in here. What’s the phone number where they can reach Palm Beach?

Palm Club Design Group. 

Jon Scurry: Sure. Uh, you can gimme a call at (561) 846-0999. 

L. Scott Ferguson: I love it. Squad again, that’s 5 6 1 8 4 6 0 9 9 9 5 6 1 8 4 6 0 9, 9, 9. Thank you so much for coming on, John. Thank you. I appreciate it. Thank you. This been fun. Awesome. Brian Mud, my producer. Thank you j and o and everybody out there.

Have a safe, safe, safe. Labor Day, weekend level up.