’cause we live in a world where everybody’s chasing Perfect. Perfect pose, perfect pitch, perfect moment. But here’s the deal. Perfect. Does not connect. [00:01:00] Perfection is safe, it’s sterile, and nobody grows in sterile connection. That’s raw. That’s real. That’s where trust lives. You don’t inspire people by showing them how flawless you are.

You inspire them by letting them see the scar and the strength that came from it. The best conversations, the best leadership, the best relationships. They all come from being locked in, not really polished up. So this week, don’t wait to be ready. Don’t wait to have it perfect. Hit record. Make the call.

Step into messy if you have to. Because when you lead with connection, perfection becomes irrelevant. And that my friends, is how we are going to level up today with my guest. The rock star. She had a loss in her family with Mrs. Churchill, her, her pup. Yeah. And want to give some condolences there. Thank you.

But we’re going to be leveling up with one of Palm Beach County’s powerhouse voices and media and influence. My good friend Emily Pandis. Emily’s the fearless founder of. Pant’s, PR and consulting a firm that not just recognized it’s revered in one of the South Florida’s most dynamic results driven public relations agencies.[00:02:00] 

Before taking over the PR world, Emily spent more than a decade lighting up television screens as a top rated news anchor and journalist mastering the art of storytelling and connection, which we went back to my coaching nugget there connection. Her award-winning firm celebrated. Florida Weekly Markum and expertise has helped raise hundreds of millions of dollars for charities and causes that change lives.

She’s a strategic storyteller, reputation builder, and connector of people who knows how to amplify a message with heart and position. And when she’s not leaning campaigns or making brand shine, she’s living her best life as a devoted wife, proud mom of three. And of course, like I said before, an animal lover who brings the same energy and passion to her family as she does to every project she touches.

We met through, uh, we also have a good friend of ours. Yes. Uh, Kirsten Miller and Kirsten just seems to be lately like my, my, uh, kind of putting everything together, bringing guests in that it’s Kirsten Miller. Thank you and thank you so much. And she’s also a real estate client of mine, which I think is really cool.

And we’ve just kind of, with her and [00:03:00] her awesome guy, Alex kind of bonded and built a little bit of a friendship, but also a professional side here. But Emily? 

Emily Pantelides: Yes. Hi. 

Coach Fergie: So good to have you on here. Thank you. This is like a bucket list moment for me. You, this is awesome. Oh, please. Bucket list for me. Everybody you represent are like absolute stellar, you know?

Yeah. We, you know, 

Emily Pantelides: we’re very blessed. That’s not by accident. Yeah. I have to say, we really are. We’ve got great clients. 

Coach Fergie: Yeah. And you went from kind of lighting up the TV screens now. Okay. To running one of Palm Beach County’s most influential PR firms. So what’s the one thing your anchor self. Would tell your PR boss self over coffee, what would you share with 

Emily Pantelides: that?

Oh gosh, that’s such a good question. You hit me with the big one right at the beginning. I mean, you know, as an anchor, you, you don’t think much beyond TV news. TV news is all consuming and it’s very stressful and very hard, and you’re always trying to get to that next either market or level. So. Never in my wildest dreams did I think that I could take and parlay what I’m doing into being a business entrepreneur because they are two really, really different skills.

[00:04:00] And I’m even scratching my head to this day how I did that. So I don’t know the answer to your question, but I, my biggest thing that I would say, you know, the whole What would you say to your younger self? Older self, 

Coach Fergie: sure. 

Emily Pantelides: Stop worrying. Just stop worrying so much, it will all work out. It does. I would say that to my younger self, hopefully my older self, my current self, all the selves, we all need to just chill because in the end, things will work out.

Coach Fergie: Love that you said that. I actually have a, a canned speech that I give on stage. I get asked a. The, the speaking it’s called, you know, don’t take life too seriously. We’re not making it out alive. Yeah, right. I actually, that’s the name of my spot. That’s good. That’s the name of it. And they bring me in because again, if you do take you, you miss out on so many memories.

I know if you do, but what was that, flips like, squish ’cause. You know, like your award-winning journal, you have all these things that mm-hmm. Run in that world. Mm-hmm. But what was that like? I’m just gonna start representing people. Like, what was it a talk with your hubby or what? Um, 

Emily Pantelides: I never thought I would leave news.

You know, news was my life. Sure. I moved here and I went to school for broadcast journalism, and the goal is always to get to a [00:05:00] top 20 market, you know, that. Was the goal and to work, you know, to move every two years until you get to your spot. Um, but I will say the last six years of my career, I spent as a morning anchor here and as a morning anchor.

You’re getting up at two 30 in the morning. Um, the show starts at four 30 every morning. Right. And after doing that for quite a few years, there is a burnout. You know, I, I look at these anchors, these even today, show Good Morning America who’ve been doing this for years and years, and I worry about their circadian rhythms in their.

Health 

Coach Fergie: because Oh my gosh, yes. It’s hard. Yes. I mean, 

Emily Pantelides: it’s really hard. So I, I think the moment just came, I said, I, I don’t wanna do this anymore. Right. I just, you know, the rat race, I just wanted to take. A break for a minute. Right? And you know, the logical next step after TV is pr, but you usually go work for a PR, you know company, right?

You don’t necessarily start one and I don’t know, call. I think I was crazy, but I just very much believe, and this is what I tell my children too, take the risk. Sure. It’s so great to fail because you’ll learn something from the failures, but [00:06:00] take the risk. And if you don’t fail. Awesome too. So I just took a risk.

There was no rhyme or reason. I just think I was ready to leave news, even though I thought I never would be sure. Um, and try something new. And, you know, Kirsten knows this about me, but my faith is very, very important to me. And so I really love that. Prayed about it and said, God, what do you want me to do?

And I just felt like, just do it. I had all these signs, I had all these things, just do it. And I started, and that is why I named the firm my name. ’cause I said, look, if people have been watching me on TV for all these years, maybe they’ll be like, she’s not lying. Maybe she can get us on tv. And that is what happened Now, long term.

Was that a good idea to call it my name? Probably not, because you know, I want people to rely on my staff and I have incredible people who work for me like Kirsten. But um. Long term. I think the idea that, you know, that question answer is just take a risk. 

Coach Fergie: Sure. 

Emily Pantelides: Pray about it and if it feels good, go for it.

Coach Fergie: I love squad. You hear what you said about taking that risk and failing and if we’re gonna fail, fail forward. 

Emily Pantelides: Yeah. 

Coach Fergie: [00:07:00] Right. Learn something from it. Pick up a step. Mm-hmm. Is kinda moving forward. So what at. Pan PR and consulting. They kind of, we all know you have Kirsten on there like running and gas in very lucky.

And you know this, she’s part of your secret sauce. But what else within your firm kind of sets your firm apart from others? Because again. Who I’ve got to interview from you is like kind of a who’s who across the board. Thank you. Especially locally here in Palm Beach, 

Emily Pantelides: I believe there are a lot of PR firms out there and people sometimes say, well, what makes you different?

It is a direct connection to the media. I worked for the media, therefore I know what they want. I’m not gonna give you a press release that I know no one’s gonna run. Written in a way that No, I, I’ve read that 

Coach Fergie: on your website, by the way. Yes, that’s true. It was amazing. Yeah, it’s true. Because 

Emily Pantelides: I was the one who was given all the press releases and I was the one who would get the phone calls from the PR agencies and I was like, this is terrible.

I would never run it. Or the agencies that wouldn’t stop calling me and I’m like, I have a job to do. I’m not calling you back. So that balance [00:08:00] of pushing your client and making sure your client feels like you’re giving them enough. Right. But also on the other side, knowing that the media doesn’t wanna be pushed so much that.

That is our secret sauce. Sure. And you know, at the end of the day, to an extent, PR is slightly transient. You know, people come and go, but I have had people like Kirsten who’ve been with me, what, seven years now? Uh, six, yeah, six years. Okay. I’m rounding up to my favorite number seven. No. But, um, you know, you have to find, I think, loyal people, but also people who get it, the immediacy of it.

PR is not just about. How good something is. Like my other favorite saying is, don’t let perfect get in the way of the good. 

Coach Fergie: Right. 

Emily Pantelides: Just do it. I know that that’s, I started 

Coach Fergie: my knowledge nugget. Yeah. My coaching knowledge nugget, if you notice like Perfect. Is I kind of like really pulled that from you. Yes.

Oh, 

Emily Pantelides: actually I did that on purpose. Yeah. Not really, but kind of. 

Coach Fergie: I love it. Okay. So I get hit up a lot by PR firms, whether it’s for this show that I just recently launched or my podcast, which is a big podcast, and like PR firms will be like, so this is Emily and she’s great for your show. [00:09:00] Mm-hmm. And they’ve never listened to the show.

Emily Pantelides: Mm-hmm. You know, I mean, well that’s problem number one. That’s huge. And 

Coach Fergie: that’s, but the PR firms send it. 

Emily Pantelides: I know. Like 

Coach Fergie: that. And you know, Emily, which you can say something here, Missy. No. Thank you so much for bringing in people. That have listened, or at least you’ve really versed them in on what the show’s about.

Kiersten Miller: Yeah, I mean, I think to piggyback on what Emily was saying, something that sets us apart is that, yes, we’re also connected to the media, but in that hand we know what makes sense for each media outlet. You know, we’re not just throwing spaghetti at the wall and hoping that something sticks. You know, we, we vet not just the outlet, but the reporter and.

You know how the story is gonna get told so that we are setting our client up for success and also then giving the media something that they want, right? So that when we come back again, they’re like, oh yeah, remember you gave us this great client, or you know, the great character, whatever, right? And we make it happen.

Coach Fergie: Yeah. And again, I get other PR firms, they’ll come in and say, oh, this girl’s perfect. Like literally in the [00:10:00] past week, like these girls will be perfect. They have a show called Two Wild Orchids, and the whole thing is really scantily. I’m like, how does that fit in with my message? And the PR guy’s like, oh, I have no idea.

’cause he didn’t do his research. 

Emily Pantelides: Right. That’s, you 

Coach Fergie: knows, I love that, that you do that. That’s 

Emily Pantelides: problematic. 

Coach Fergie: Navigation of chaos. 

Emily Pantelides: Yeah. 

Coach Fergie: Okay. Yeah. You know, so, you know, from reputation management to media firestorms, you know. Can you share a moment where you kind of turn potential disaster into triumph? 

Emily Pantelides: One moment every day.

We do that. Are you kidding? Well, it sticks 

Coach Fergie: out maybe. 

Emily Pantelides: I mean, I think we do this on a daily basis, which is try to take either a message and turn it good. But we do a lot of crisis communications too. Oh. So that is when people will bring us in when something really bad happened and we’ve gotta change the message and turn it around.

And a lot of that, um. We don’t publicly share because part of the secret sauce is when we go in, right? And if there’s a, if there’s a bad error, [00:11:00] we try to fix it as much as we can. Or, you know, there are times where I also say, you lean into the mistake. You just say, I’m sorry, I made a mistake. So I’m trying to think of, um, something that we did that we publicly can talk about.

And nothing is coming to me right now, but I can tell you sort of just in vague terms that mm-hmm. Someone will have something horrible happen that’s not necessarily their fault, and they either wanna run away from the media and we’ll come in and we’ll say, don’t lean into it. Say this was a mistake.

People appreciate authenticity and honesty sometimes, or. Sometimes it is, you don’t address it and it does go away, right? But you really need an expert in there guiding you. Will this go away? Will this blow up and that, or you 

Coach Fergie: even lean into it if you did it and maybe soften the blow, right? News runs and cycles, right?

It’s like that is the key, which you guys, you and Brian Mu know that in spade. So it’s like what’s news today is might not be news tomorrow. So if you lean into it, yes. Apologize. Yes. 

Emily Pantelides: And you know what’s interesting? Always to me, Palm Beach County has a [00:12:00] short attention span. You can be, you think arrested for doing something godawful.

Yes. You know, and in a year you’re being elected to some public office. Right. People forgive in Palm Beach County, so that’s good. 

Coach Fergie: Absolutely. And squad, we’re gonna stop and take a really quick break and with our sponsor, Steve Austin from Rise Mortgage that I’m just so blessed that he’s on board with us.

But we’re gonna come back and we’re gonna kind of talk about. How they stay ahead of the curve with the AI and the social, digital and all that jazz. So Steve, take it away. 

Steve Austin: Thanks Scott. Happy Saturday everyone. This is Steve Austin with the Rise Mortgage Dynamic Team with your mortgage market recap for the week of October 20th.

Better late than never. The numbers for September CPI inflation released Friday and came in lower than expected. It wasn’t by much, but it did improve the mortgage bond market’s position, regaining some losses we had from earlier the week. So while it wasn’t the most exciting rally we have seen, it is another step in the right direction for the long-term interest rate improvement.

With the CPI reports. We should still expect to get the 25 basis [00:13:00] point cut in the fed rate next week. And with overall signs showing of slowing in the labor market, the Fed’s policy position is likely to remain heading towards lower interest rates. In the housing market, we are still seeing buyers have the leverage in negotiating and deals being done, which in my opinion, makes it a good time to be house hunting.

That’s it for this week. Have a great weekend everyone. This is Steve Austin, your branch manager, NMLS 7 6 2 3 2 8. With the rise mortgage Dynamic team NMLS 1 6 0 4 6 6 3 in equal housing lender. Are you looking to finance your 

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Coach Fergie: Hey, thank you so much Steve for the market update and again, so blessed to have you on as our sponsor. And we’re back with my good friend, a Emily Pan and my PR rockstar. Mm-hmm. So. The media world’s. It’s evolved fast. It has like crazily fast. Yes. You know, from social, digital to artificial intelligence or ai, how do you stay kinda relevant?

I know you have a right hand over here. Mm-hmm. Kirsten, that really helps with the relevancy, but like how do you stay relevant and keep your clients kind of ahead of the curve? 

Emily Pantelides: Yeah, I think that’s a great question. I’m gonna let Kirsten talk about [00:15:00] social media, but what I will just tell you about staying ahead of the curve.

It’s a great question. ’cause people say, do people even watch the six o’clock news anymore? Do people even listen to radio? And the answer is. Yes, but maybe they’re not making an appointment tv. They’re not sitting down like they used to with their TV trays, and the whole family’s watching the six o’clock news.

However, there is something called social media that goes viral. Sure. So your six o’clock newscast where they give you two minutes can be a TikTok thing, or it can be, you know, like there are ways that you can disseminate that beyond just the original platform. Mm-hmm. But beyond that. It’s a mark of validation on you, your company, your business, whoever you are.

When you were featured on an NBC news, you know, people say, what’s the difference between an ad agency and a PR agency? An ad is you paying clearly in front of everybody to see how great you are. What we do. A third party validation. So NBC says how great you are. Um, you know, a glossy magazine says how great you are, and it’s not paid.

So we always say PR has seven times more value than an [00:16:00] ad because it’s not an ad, it’s somebody else saying that you’re great. So that’s why I love what we do and that’s how we stay relevant, because we find the targeted place that will go viral for you, for whatever your business is, for whatever your, you know, your media is.

But Kirsten does a lot of social media for us, for the firm. Yes, sir. So what do you think about social? 

Kiersten Miller: Yeah, I mean, it’s just a constant staying on top of the trends and researching what’s new, what’s relevant, and then finding a way again, to make your client fit into that. Mm-hmm. Because not every trend like.

I, I, I hate when I get on social media and you’re scrolling and you see people doing the same video to the same song over and over. Right? At that point, it’s like, okay, blah, I’m tuning it out. I’m scrolling onto the next thing, right? So you have to stay ahead of the trend, constantly researching, constantly just thinking about like, what, what could possibly be next, right?

And how does it, how does my client fit into this? And 

Coach Fergie: stand ’em out. Make ’em stand out, right? Mm-hmm. Right. Yeah. That’s you as at your firm. You’ve built deep [00:17:00] lasting relationships, you know? Mm-hmm. In a very transactional industry. 

Emily Pantelides: That’s right. Right? That’s right. So 

Coach Fergie: what’s your philosophy on connection, you know, and trust in business and still keeping that line there where there’s business?

Emily Pantelides: A hundred percent. That’s, ah, your questions are so good because yes, I think that’s the most important thing. I help reporters and give them stories who are not my clients. I will help my clients when they’re not my clients anymore, because at the end of the day. It is all about connections. It’s all about who you meet.

It’s all about, I’ll remember when somebody helped me and vice versa. And so, I mean, I think at the end of the day, being kind and just moreover than kind, if you say you’re gonna do something, doing it, that’s the secret sauce. It’s not like it’s some miracle come 

Coach Fergie: through. Sure. And just 

Emily Pantelides: be kind to people.

Help them if they need help and making those connections. Somebody once said to me, and I really, this stuck with me. Just say yes. Like when someone invites you to a party, you know when you’re like tired and you’re like, oh my gosh, I don’t want to go. Just sometimes say yes. Oh my gosh. You have to be there for two [00:18:00] hours.

Coach Fergie: Yeah. 

Emily Pantelides: Just say yes. And when you sometimes start saying yes, and your mindset turns to I’ll show up. I don’t wanna go to your stupid networking thing. Right? But you came to mind. So just say yes. 

Coach Fergie: Yeah. Say yes 

Emily Pantelides: It, it’s a very helpful thing. Just 

Coach Fergie: that actually happens to me at PGA National Vinny Cuomo Thrones, this huge.

You know, events and they’re like, you need to be seen at this. You need to go to it. And I’m just like, I’m a shadows guy. Just like to kind of have one little intimate time. I 

Emily Pantelides: know you’re, you’re good in front of this microphone. Thank you very much. 

Coach Fergie: But this like, I, like, I actually went and made probably my biggest connection See at there.

And I’m so glad now I’m. You ever see the movie? Yes, man. Yeah, Jim, yes, yes, yes. Exactly. Yes. He took it to another 

Emily Pantelides: extreme. Yeah, exactly. But yes. Which he just 

Coach Fergie: says like, Hey, you know, take a risk, like Right. Calculate a risk, but Sure. Lay it out there. And like you said earlier, don’t be afraid to fail. Yeah. If we’re gonna fail, I love that.

Yeah. 

Emily Pantelides: Because you sometimes learn more from your failures than you do success. A hundred percent success. 

Coach Fergie: Way more. 

Emily Pantelides: Yeah. And yeah, I mean, falling flat on your face in front of your friends or on social media is not great, but. [00:19:00] If you don’t, how will you ever get better? 

Coach Fergie: Right. Right. And letting them watch you rise up.

Yeah. And keep going forward. That’s an inspiration to them. How about misconceptions about pr? Like do you ever. Turn down a client. Oh my gosh. A prospect. 

Emily Pantelides: Yeah. We turn down clients all the time. Is it, is it 

Coach Fergie: kind of the moral ethical lines or is it just ’cause they’re not fitting a message? Or can I ask you like, what would get you guys maybe to turn away a client?

Emily Pantelides: First of all is if we don’t think we can help them, if their expectations are something that I, I will not take a client if I don’t think we can help them. I also won’t take them if I think they’re mean. Or if I think that they’re not nice people. And that is the biggest blessing to get to where I am.

Because at the beginning you say yes to everybody. Sure. ’cause you’re starting a new company. But I think we’re at the point now with, I don’t wanna work with jerks. I want you to treat me and my staff respectfully. Mm-hmm. And yes, it’s hard. And yes, there’s still things that happen. Yeah. But for the most part, I very much say no to very many people because the alignment is just not there.

Coach Fergie: Just not there. Yeah. How about the. [00:20:00] We’ll just go this route. The, the female aspect of things. Yeah. You know, ’cause you know the boss lady, you know? Yeah. Do you get any pushback in that world? Because, I mean, you already had an authority on the microphone in the, in front of the TV screen and squat. If you’ve never met her or seen her, she, you’re stunning.

Like you, you handle a room. You own a room. Thank you. Right. But like, have you ever had any pushback due to being a female? 

Emily Pantelides: I mean, I felt a little bit like I’ll be the only girl in a room and it’s a bunch of men. But I will say I’ve been very lucky that I’ve never had an awkward situation. I’ve never had a me Too moment.

I’ve never had any of those things. But you know why? I didn’t think you bring this up, but 

Coach Fergie: I think you draw that line. I invisibly some. I don’t know. You know what I’m saying? I 

Emily Pantelides: don’t know why, because I just would not put up with it and I, you’re right. Somehow, I don’t know. I don’t know the answer to that, but I’ve never felt.

Less than. Right. And that might go back to a whole parent thing. Sure. But my dad never made me feel like I have a sister. He never made us feel like we were not, we were the girls. Right. [00:21:00] And we grew up in Greece and that’s a very sort of pat, like a, a man society. But it could go back to my childhood. He always was like, you could do whatever you want.

Yeah. My mom did the same thing. And so I think it’s just. I’ve never felt like I can’t do what a man can do. Sure. In fact, I think quite frankly, I could do it better. Probably. 

Coach Fergie: Yeah. There’s more organization, you know, a lot of times on that line. I mean, it kind of has rubbed off on, you know, Kirsten as well, because, you know, if I have to call her, I’m like, shoot, man, I gotta mind my P’s and Q’s.

And I’m like, fuck. Oh, I like it. You know? Because she’s just like, she’s direct, she’s quick and I love that about her. But I’m, before I called Kirsten or text, I’m like. This is exactly what I knew. ’cause this is how she operates. That’s great. I love that. I think, I think that might have been a little rub off.

Oh, I’ll take that. You know from Emily as well. That’s the rub off, which is take it. That’s great. How about misconceptions about PR that you wish? 

Emily Pantelides: Oh yeah, people, 

Coach Fergie: maybe they understood a little bit better. 

Emily Pantelides: Um, I think one of the misconceptions is that it, you know, it’s dated like what we talked about, that, you know, it’s not relevant anymore.

Maybe that, or a misconception [00:22:00] that it’s super glamorous. Same as tv. I was gonna say the 

Kiersten Miller: opposite. I say, I think people think, ’cause a lot of times I feel like when I sell people that I’m in pr they’re like, what is that? Sounds boring. Like you just write press releases. Oh. And I’m like, no, there’s. There’s so much that goes into it, you know, like the events that we host.

Yeah. Um, the fundraising that we do. Yeah. I mean the storytelling get to getting to intimately know your clients and the backgrounds and just everything that goes into creating who that client is regardless, excuse me, of the industry. 

Emily Pantelides: Yeah. I 

Kiersten Miller: mean, 

Emily Pantelides: I mean maybe also that it’s easy. I think that’s another That’s true.

People think, oh, you send a press release out and that is why there are so many people out there and I pr people out there and I tell people. Do your research. PR does 

Coach Fergie: not mean press release. It means public relations things together. Do you know what with that, right? What we from 

Emily Pantelides: the beginning have tried to do?

I try. I consider it a huge, huge success when we don’t write a press release for a client, right? Because we’re calling our contacts. If we don’t need a press release, if I can call you up and say, Hey, [00:23:00] can I have a guest on your show? And I know the value of your show to my guests, sure. I’m not gonna give you somebody who won’t benefit you or benefit me.

Right? So I think it’s also someone who has that deep institutional knowledge. And the truth for me is I’ve now lived in this market so many years and worked in media. I know. And that is the difference that the misconception is that, you know, it’s super easy and you can go out there. Well, I worked in media.

Sure. I know what works and what doesn’t. And that is sort of. Very helpful, I would say. 

Coach Fergie: Love that. And, and, and you take it seriously, yet you have like a flare for like making it fun as well, which I’ve noticed, so, yeah. How about as a wife, mom of three business leader, how do, how is that harmonic? Like, this seems like there’s a lot there.

How do you protect your peace? 

Emily Pantelides: Oh, can we go back to your chaos question? Sure. Because I don’t There is you. No, no. I don’t know how to protect peace. Kirsten will tell you like everything is always, you know, kind of crazy and frenetic. Yeah. That’s what, what scare me. Right. That’s why I have Kirsten because she, me Sure.

I like 

Coach Fergie: chaos. [00:24:00] That, that’s just, that’s what’s different with me is I love it. I, 

Emily Pantelides: I sort, I 

Coach Fergie: absolutely, I thrive in it. Right. I live 

Emily Pantelides: in that space and I don’t know if it’s, I created it intentionally. Mm-hmm. But if things were too quiet, I, I’m a real extrovert. I like people. I like being around. I like things going on.

If I’m home and there’s nobody home or there’s nothing going on, I kind of feel sorry for myself. Like, do you have a 

Coach Fergie: way to unwind? A favorite way maybe? 

Emily Pantelides: Uh, it could be a 

Coach Fergie: glass of wine or it could be TikTok. I 

Emily Pantelides: don’t know. Okay. Hey, that 

Coach Fergie: unwind you? That’s, that’s good. I mean, it’s not, 

Emily Pantelides: no, that’s not a good one.

I don’t want that to be my thing. I mean, I used to read when I had time and all that stuff, I, I. I like what I do, so, right. Unwinding isn’t really something like I, I sort of like going out and socializing. I like meeting people. I like pushing our clients out there. I like media, so people ask me what’s my hobby?

And I’m like kind of my work networking. Right. I mean, yeah. I like charities. I do really very much like giving back. And so, you know, and you talk 

Coach Fergie: about Big Dog Ranch and Yeah. Yeah, yeah. 

Emily Pantelides: I mean, I, place of Hope is, is my most favorite charity of all time. 

Coach Fergie: Charles? Yes. Charles. Be Charles Bender. [00:25:00] Yeah. Is 

Emily Pantelides: incredible.

It is. I mean, they’re the number ranked children’s number one ranked children’s charity in the nation according to Charity Navigator. And they’re in our backyard. 

Coach Fergie: Yes. 

Emily Pantelides: Um, we have just amazing charities, an amazing philanthropic community. And I like that. I like getting involved in giving back and, you know, helping with events and things that are sort of outside the purview of a PR company.

Yeah. But that’s also been really helpful for us. Mm-hmm. Because for example, place of Hope, we helped them start an event called Runway of Hope. Mm-hmm. And it had a fashion component, which I really enjoyed. Um, so I mean, I don’t really have a ton of time to unwind, but maybe I do that intentionally, I would say.

Right. 

Coach Fergie: And if you love what you do, you don’t work. I mean, you still work. But it, it just makes it a little bit easier. So, you know, I gotta go to my canned question. I ask all my guests here, okay, but like, how does Emily want her dash? Remember that little line in between your incarnation date and your expiration date, your life date and death date?

Hopefully it’s way, way down the line. But how does Emily want her dash remembered? 

Emily Pantelides: I want, obviously the, the natural things I want my children to know that I loved [00:26:00] them and that I was a good mother to them, my husband, my family to know I love them. But I want people to, in some ways think that I brought them a little closer to God.

You know that, that any light that I have in me, I was able to shine a little bit. I make mistakes, I do things wrong, but I try very desperately to have people know that there’s something deeper than I’m not working for me. I work for a higher power. Love it. So I hope that I impart a little bit of my beliefs there and just like a little bit of sparkle.

Like I want there to be joy. I want there to be happiness. I don’t want everything. Their life is hard enough. We’ve got politics, we’ve got all this stuff. I hope I, I give a little levity to certain things. Sure. I mean, I hope Kirsten would say this. I don’t know if she would, but I say a lot like we’re not, it’s not brain surgery we’re doing here.

Right. Like, let’s try to make it as fun as we can. Mm-hmm. Even in some bad situations. Yeah. 

Coach Fergie: Love it. Next couple minutes, the, the floor is yours, but how can we find you? 

Emily Pantelides: Oh, I love that question. Thank you. You can always go to our website, pantels pr.com. Uh, Kirsten runs our Instagram account so you can go [00:27:00] check us out there.

Same pantels pr. You know, we are always available via email. You can email us, you can find us anywhere. Um, and if you are a brand, a person and you want to be amplified, that’s truly what we do. And. You want to be better or known, better recognized, or you have a niche that you feel like people don’t really understand.

We’re great at coming in and doing key messages, media training, making sure you’re good on camera, on the radio, everywhere, right? 

Coach Fergie: And I love that. And squat. It’s pantiles pr.com. That’s P-A-N-T-E-L-I-D-E-S-P r.com. Again, P-A-N-T-E-L-I-D-E-S-P r.com. And so leave us real quick with one last knowledge nugget that the listeners out there can kind of take with them, internalize, and take action on, 

Emily Pantelides: oh my gosh.

A nugget. Okay. Can you gimme more? Where do you want the nugget to be? 

Coach Fergie: Im improve their life, improve lean into their ultimate human potential. 

Emily Pantelides: I mean, I’m gonna sound like a broken record, but it’s fine. Pray [00:28:00] like God will guide your life. Yes. Thank 

Coach Fergie: you so much. 

Emily Pantelides: I mean, it, it’s really simple, like things get tough.

We will all have problems in life, but if you have something to lean on, I mean, I, I’ve always had a very strong faith and I feel like, you know, these things we talked about before, that not having the Me Too moments or all those right, because I’ve always prayed for God’s protection, protect me, protect my kids.

That doesn’t mean bad things aren’t gonna happen. Love it. I mean, we lost our dog. That was horrible. But my life advice is. If, if you’re sad, if you’re upset, just pray. Love it. Like sometimes you feel, you feel yourself lifting, and so hopefully 

Coach Fergie: yes, 

Emily Pantelides: people hear that and maybe just do one little prayer and that’s all.

And squat, lean into 

Coach Fergie: your prayer and get out there and in silence is God’s voice, so just listen for it. Oh, I love that. Okay. Yeah. And thank you so much for listening in. Thank you Brian Mud, my producer. Thank you Kirsten for bringing Emily in and absolutely love your squad. Have a great weekend.