436-Embracing the Present: Meeting the Needs of the Moment 🌟🎯 TTST Interview with Woodrie Burich of The Integration Group

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​At a time of high work stress, declining mental health and rampant burnout, Woodrie’s on a mission to strengthen people, drive better outcomes and offer hope. An award-winning thought leader, author, Forbes Coaches Council Member and TEDx speaker, Woodrie’s known for her proprietary approach to setting boundaries and building sustainable strategies in fast-paced and high-demand environments. She brings 20+ years of leadership and change management experience working on global tech projects and billion-dollar M&A work.

“Meet the needs of the moment. When we’re strong and healthy, we can have a greater impact on everything that we touch.”
– Woodrie Burich

fERGIE’S tOP 10+ Knowledge Nuggets and Take-Aways

  1. Search for support tools to help manage your harmony: Woodrie emphasizes the importance of finding tools to maintain balance and harmony in life.
  2. Lip service to taking care of yourself: Woodrie highlights the disconnect between acknowledging self-care and actually practicing it.
  3. Meet the needs of the moment: focus on being present and meeting the needs of the current situation.
  4. What is your trend line?: Encouraging reflection on personal trends and patterns to guide decision-making.
  5. Value and opportunity in backing off just a hair: Recognizing that sometimes stepping back can lead to better outcomes and personal growth.
  6. When deciding which coach to work with ask what’s possible?: Woodrie suggests seeking guidance on exploring potential and possibilities.
  7. Root of boundaries provides us deep connection to self and others: Setting boundaries allows for deeper connections with oneself and others.
  8. Role models that have healthy role models: Woodrie stresses the importance of seeking out positive influences to learn from.
  9. How would we know what is possible if we have never seen it?: challenge the concept of limiting beliefs by encouraging exposure to new possibilities.
  10. Best action, focus on those pause points: Prioritizing strategic breaks and self-care as key actions for maintaining well-being.
  11. You have a lot more power than you realize that you do: Recognizing one’s own capabilities and potential impact in various situations.

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Fergie

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Artwork courtesy of Dylan Allen

Speech Transcript


 

L. Scott Ferguson: [00:00:00] Time To Shine Today, podcast, varsity squad. This is Scott Ferguson in this episode to get you, bring you my really good friend from Alaska, Woodrie Burich and Woodrie is with the integrative group. All about setting boundaries for yourself. I need so much help with that on a daily basis. My coach I work with really helps me set the boundaries and Woodrie is a fantastic coach that it will help you get there.

Her backstory is fantastic. She’s lived the life of having to really learn to set the boundaries yourself. So she’s someone that’s actually did the work, , walk the walk while she’s talking the talk. She’s out there Helping the masses really set their boundaries so they can live life to their ultimate human potential So I have four pages of notes here that I have that i’ve built into the show notes below But or if you’re on the website or anywhere else any platform Then make sure you check out the show notes as well If you don’t catch something because that was really detailed and Also, if somebody who [00:01:00] needs help setting boundaries, please let me put them in touch with Woodrie.

Or if you maybe just like, and subscribe to this, my client or my clients, my, I guess they’re kind of my client. No, they’re not my clients, but my sponsors and affiliates really love that. So without further ado, here’s my really good friend, Woodrie Burich from the integration group. Let’s level up. Time to shine today. Pat Cass Varsity Squad. This is Scott Ferguson and I have somebody that’s way north of the border, but still in the United States. She’s my really good friend Woodrie Burich from the integration group and at a time of high stress, declining mental health and rampant burnout, Woodrie went on a mission to strengthen people, drive better outcomes and offer hope.

An award winning thought leader, author, Forbes counsel, Forbes coaches council member, which that’s kind of a big deal squad. That’s smarty pants there. And TEDx speaker Woodrie’s known for her proprietary approach to setting boundaries and building sustainable strategies and fast pace and high demand environments.

She brings 20 plus years of [00:02:00] leadership. I don’t know what’s possible. If you see her, there’s no way she’s been doing anything for 20 years and change management experience working on global tech projects and billion dollar mergers and acquisition work, and they’re building a brand, a technology. That is actually going to set your, your world on fire.

And I’m so glad that you’re here. Woodrie, thank you so much for coming on. Please introduce yourself to the Time to Shine Today podcast for our C Squad. But first, what’s your favorite color and why?

Woodrie Burich: Favorite color is purple.

L. Scott Ferguson: Purple. Okay.

Woodrie Burich: I think it’s always been purple. I think it just kind of is deep and, and, and it feels, I don’t know.

It just feels good.

L. Scott Ferguson: Yeah. And , what purple is, it’s my favorite color too. And you kind of, you have like the blue side, which is really chill. I’m looking at the Atlantic ocean right now and it’s nice and sunny and blue, but there’s also a side of Fergie that comes out when he needs to get stuff done and it kind of rolls to the red and it’s Royal and Regal.

Cause everywhere in the Bible, purple was the thing, , just look at the books and [00:03:00] numbers, , everything’s purple in there. So let’s get to the Let’s get to the roots of Woodrie. In Squad it’s Woodrie. W O O D R I E. Isn’t that right, Donnie? You messed up a spelling. That’s something she sent out to me on Saturday so I have to give a little hell for that.

But Woodrie, let’s get to the roots of you. I’d really like to kind of start because I know you’re a a sourdough or something you said that in Alaska there. Like, she’s not so much a native, native Alaskan, but she’s born and raised there. And if you’re watching on Vimeo or YouTube Squad, you can kind of see the The snow outsider window there.

So kind of cool, but no, seriously, what’s our, what’s our roots? Tell us a little bit about it.

Woodrie Burich: Yeah. So yeah, thanks for the intro and thanks for having me. So I was born and raised in Alaska. It is snowing. It is April in Alaska and there’s a little bit of snow still. But yeah, , I really grew up here.

My parents had their own business when I was really, really young. So I kind of grew up in this, in this area. World of busyness and go, go, go mentality and entrepreneurship. And [00:04:00] yeah. And when I went into, when I went into the workforce, I hit the ground running and I really didn’t know another approach besides just push and push harder.

And so I was a driver and then I started having some chronic back pain and really dealing with some physical stuff at work. I think it was probably cause I was working so many hours. And just sitting at a desk all day, right? Like many of us do. And it really drove me on a path to try to find some really strong support tools for myself.

Cause what I kept finding was I would go outside of the work environment and I go to a yoga class to manage my back pain, or I would go to, , an exercise class so that I could get some movement. And I would feel great in that moment, but then I’d go back to work and it was just like a hamster on a wheel.

Go, go, go, go, go. Right. And so I had to find tools that not only helped me physically, but mentally from a mindset perspective in my work environment so that I wasn’t just always jumping from a moment of peace and bliss to a moment of just exhaustion. Wow. [00:05:00]

L. Scott Ferguson: That’s so, I can’t wait to dig into some of these tools that you use now.

Cause I’m first 90 minutes of my day are protocol heavy for me, , 52 years old. I still compete in, , submission grappling, jujitsu, like I, on the mats, a lot of the mornings with 25, 30 year olds that, , are trying to strangle the life out of me. And so I’m really protocol heavy for my first 90 minutes, all about me before I start serving others.

But can you tell me like what kind of tools that you use to really kind of pull that mindset up that, which kind of led into probably your body follows, , within the mind. Let’s dig in a little bit.

Woodrie Burich: Yeah. I love Scott that you, you take that first hour and a half for yourself. It’s so, it’s so vital, right?

I mean, it’s so vital to tend to ourselves. I think for me, some of the biggest tools that I’ve learned over the years is really just recognizing we pay a lot of lip service to this notion of tending to ourselves. First, everybody knows the concept, like use the oxygen mask on yourself first, and then put it on someone else.

Right. In order to see. To serve [00:06:00] and yet I don’t feel like we really always have the opportunity to live that and there’s a big difference right between recognizing the need for it and then actually choosing to step into that space. Love it. And, and there’s a lot of reasons for that, right? Some of it is mindset.

Some of it’s in my control. And a lot of it is external structures that keep us stuck, right? If we look at wellness, for example, in the workplace, which is really the space that I plan, right? Work wellness within organizations, within teams, work for entrepreneurs. If we look at work wellness alone, it’s a 50 billion industry a year, 50 billion, just work wellness, right?

Just work wellness alone. And if we look at that, And we see that, , how we’ve approached wellness historically is just at the individual level. It’s not within the work structure piece. If we were going to fix it, we would have fixed it a long time ago, but there’s these structures that keep us stuck.

It’s the workload, it’s the workflow, it’s the client [00:07:00] expectations that the expectations we set up front, all that other stuff that kind of keeps us. Stuck if you will. Yeah.

L. Scott Ferguson: With, with that being said, the, the, the mindset is, , kind of shifted around it, like again, selfish. And I say that a lot of people like, Oh my gosh, you’re selfish.

But I love that you use the analogy with. The oxygen masks and whatnot. But if you actually look selfish up in the dictionary, it’s not a negative connotation to it. It’s actually like taking care of yourself. So you can be there to take care of others. If you’re really break it down. I mean, even, , I’m a Christian.

Okay. And even God even tells you, , take care of yourself. It’s funny. I practice yoga two mornings a week and there’s a lot of people in there praying the other prayers, which is fine to each their own. But me, I just asked for guidance to help me be my best. So, cause after that 90 minutes Woodrie, it’s about others.

I’m blessed to have awesome coach or be able to coach excellent people from, , from professional athletes, actors, actresses to house husbands and housewives, , but I’ve got to be on point with that. And if I’m [00:08:00] not, that boundary is not set. , in that first 90 minutes, I’m not me and I’m not at the best I can be.

So I know that you’re like the boundary awesomeness. So can you kind of step into the boundary world for me and tell me what you kind of really do to help set those boundaries for people?

Woodrie Burich: Yeah, absolutely, Scott. So, and I love what you just said there too, which is setting those boundaries, how much it actually serves you, right?

When we look at the root of boundaries, there’s so much to it. But when we really look at the root of what it provides us, it actually provides us deeper connection, connection to self. And connection to other, and it also helps us reclaim our power. That’s really what we’re doing. We’re saying, here’s my limit.

Here’s my boundary around that limit. This is how I’m going to tend to myself so that I can meet the needs of the moment. That’s what I talk about a lot, right? Is how do we meet the needs of the moment? And I don’t care if I’m at work and I’m heads down and Excel spreadsheets, or if I’m at home and I’m.

Making peanut [00:09:00] butter jelly sandwiches and the dog’s going crazy. The kids are crying, right? Like it’s all work.

L. Scott Ferguson: Sure. It doesn’t really

Woodrie Burich: matter where that is.

L. Scott Ferguson: You’re serving others that whole time.

Woodrie Burich: Exactly. And so we’re really meeting the needs of that moment. And when we’re strong and healthy and supported.

We can, we can have a greater impact on everything that we touch.

L. Scott Ferguson: That’s beautiful. That is, there’s nothing truer than that because you’re, I love that you said the roots, the root of boundaries provides a deep connection to ourself and others. If you have this set the solid boundaries without, so what about people that might say, , okay, I, I just can’t set the boundaries.

So it’s not going to work. How, how are you handling those clients of yours?

Woodrie Burich: Yes, yes, it happens often oftentimes. Right. And I also think that initial rejection or that initial thought that we can’t do it is common 1. I think 1 of the big challenges that we have is we don’t have a lot of healthy role models modeling this for us.

We can’t really [00:10:00] see, , we’re used to these worlds and I used to play sports in high school and college and I know you come from high performance. , we’re used to driving and there is such value in that we need it. And for those of us who are driven from that perspective, our value and our opportunity is actually in backing off just a hair.

Right. There’s a balance, , there’s a balance to both of those worlds. So when we see that kind of initial resistance, if you will, to the idea that boundaries will work. I look at two things. Well, what role models have you had? Have you ever seen someone who models very effectively how to have healthy boundaries for themselves so that they can come up and show up stronger, more present, more aware of the needs of the moment?

Have you ever seen that? What does that look like to you? And then the other question that I asked on that resistance side of the house is, , where’s the fear coming in that space? Usually Usually that resistance is arising from anger [00:11:00] because they’re frustrated. What I find a lot of times is when there’s resistance to it, there’s actually frustration and anger because they really want that freedom and they don’t have access to it.

L. Scott Ferguson: And a lot of it, maybe you can tell me wrong, but a lot of it can come from the fear of lack. Like not having, and if I don’t do this, I won’t get this in a sense. Does that make sense to you? , because I was there, what I’m saying? It’s like, I used to get on my team. This, this was years ago.

I think I don’t do anymore, but I mean, like my mom always said, man, don’t bother her before she had her first cup of coffee, what I’m saying? That’s how I used to be, ? And I adjusted myself. To reclaim my own power. So if that meant I had to wake up a half hour earlier to get my 60 to 90 in, then that that’s what I do.

And I do it on the fly. Now, now I make it a game. Once I started making it a game, it became a lot easier for me. So is any part of your Protocol, maybe trying to make it into [00:12:00] like a game for them to play to win. If they have that personality like myself.

Woodrie Burich: Yeah, that’s a great tool. It kind of depends on the individual to your point.

If, if you’re kind of cut from that cloth, absolutely. That’s a great way to play it right. Is play with the winning process at the, at the root of boundaries. When you really get to the, to the base route, right. We’re talking about fear here. It’s really about self worth, right? At one component, it’s about self worth.

And the other is it’s all about fear of , what we’re going to potentially exactly what you’re speaking about, what we’re going to potentially lose if we don’t do this. So you’ve got to work with that fear route. And so that it differs for each individual, right? Some people need to release into it fully.

Okay. The fear of the fall, right. And just really jump in and dive. And that’s a process. And I also am very clear with this, right. , I oftentimes will tell people don’t go set a boundary right after this being like, okay, I’m ready to go set boundaries in my work environment. And the next thing, , especially as entrepreneurs, [00:13:00] right.

Your five clients just say, okay, we’re done working with you. There is a process. There is a reality. There are outcomes that arise from the choices that we make. And. We also need to take a real hard look at what are our trend lines, right? If I’m moving a mile a minute and I’m always moving a mile a minute.

Well, is that how I want to move? , I’ve talked to a lot of executives, talked to a lot of C suites. I talked to a lot of entrepreneurs and some of them work 65, 70 hour weeks and they want to. And I’m like, great, no problem. Great. That’s no problem at all. But is that a conscious choice? If it is cool.

Some people are on full mission. They’re like, no, I’m good with that.

L. Scott Ferguson: Yeah.

Woodrie Burich: Right. Thanks.

L. Scott Ferguson: Thank you for giving me that grace and space for that, because that’s me. Like I love, , working and it’s my jam. What I’m saying? I have full support for my fiance, full support for my team. They know that they don’t have to work.

If I’m working, , I set their boundaries to, Hey, this is what is expected if you go above and beyond. Great. But me, if I’m doing something at one in the morning, it’s cause I want [00:14:00] to, it’s not because I absolutely have to. And what I love with that, I’m hearing about this. And squad really listen here.

So she is not cookie cutter. She believes that inch by inch It’s a cinch by the yard. It’s hard. It’s she’s not asking you to make a change now She’s asking you to make a change gradually and i’m pretty positive through your protocol that you help your clients do that, correct?

Woodrie Burich: Yeah, absolutely. It’s a process.

I still practice this. , I, I tell people all the time. I did not get into this cause I had it figured out. I got into this. I got into this cause I desperately needed it.

L. Scott Ferguson: You are my sister from another mister, man. I’ll tell you like we learn on the fly a lot, don’t we? Like we do and adjust on the fly.

I absolutely love that. So if you’re, maybe you, you coach clients one on one. I do

Woodrie Burich: a fair amount of one on one coaching, and I also coach teams.

,

I do both. I do one on ones and a lot of teamwork.

L. Scott Ferguson: Okay. Awesome. So, if you’re in a one on one, maybe in that discovery conversation, making sure you’re the right horse for the course for them, [00:15:00] right?

The right coach. Is there any secret sauce you don’t mind sharing that maybe you can help them find and shine that light on their initial blind spot to get them going?

Woodrie Burich: Yeah. Oh, so good. I’m, I’m, I’m typically so in the moment with an individual, it kind of, it kind of goes on based on where it is. But my initial thought is just, how are you

L. Scott Ferguson: doing?

Yeah. How

Woodrie Burich: are things going? I

L. Scott Ferguson: think you listen with your

Woodrie Burich: neck. Say that again.

L. Scott Ferguson: I think you listen with your neck. I think that you’re, I think your curiosity is a lot like mine to where it’s, it’s curiosity, right? That’s like, you really are listening, not just, Oh, but you’re really locked into that. And that’s a, that’s a trait that I can even tell just off of our conversation.

, you were locked into us and we were talking about Philippines and everything else. There was nothing else that mattered. And you were just looking. And it’s funny from a sports analogy, I look for the opening, right? I’m looking like, , grow up playing them and stuff like that. And a lot of the people I’m blessed to [00:16:00] coach, they have that back.

So, and I’m able to do that, but maybe in that discovery conversation, Woodrie, is there any good question that you wish they would ask you, but never do?

Woodrie Burich: What’s possible. Yes.

L. Scott Ferguson: 100 percent because they wouldn’t be with you. I’m sorry. They wouldn’t be just saying, I mean, you’re a great person. I’m sure you’re great to hang out with, but they wouldn’t be coming, , to you unless they wanted to know what could come of the situation. Cause you’re charged good money, , and you’re worth every millisecond of it.

But , that’s a fantastic, you hear that squad. If he’s trying to work with a coach, ask them seriously, what is possible no matter what genre of coaching that you’re really going into with a coach. So what do you think makes a great coach?

Woodrie Burich: Hmm, I think 1st and foremost, it’s the, it’s the work we put into ourselves, right?

It’s how we show up for [00:17:00] ourselves. And then everything out of that arises, right? It’s full circle back to where we started it’s. , it’s also funny that the more I get into coaching and the longer I’ve been doing this. You’re awesome.

L. Scott Ferguson: This is so good. Go ahead. Sorry. No.

Woodrie Burich: Likewise, , I mean, I think that the more I get into this, the more I realized I had a really dear friend of mine who is also a coach.

And she said the older she gets, the more she just wants to have a cup of coffee with somebody or a cup of tea. Right. It’s just, It’s just what do you need? How can I serve? And where are we going? Where do you want to go? And I think we as humans, we, we limit, we limit where we can go. And we don’t even know, right?

Going back to the role model, , I tell this to teams a lot and individuals. How would we ever know what is possible in terms of how we choose to work and how we choose to approach our work if we’ve never seen it? And I see this with total love. I adore my parents. My parents are my heroes in many ways.

[00:18:00] And and, and they’ll be listening to this. I’m sure later on, they’re my biggest fans, right? To this day. And I’m so grateful. Love you,

L. Scott Ferguson: Fergusons. Love it.

Woodrie Burich: I know, right? Ferguson’s. That’s right. , they’re still on this earth and I’m so grateful for that. But, , the thing for me with, with that is my parents know this, they were massive workaholics.

I was an only child. I was at home a lot alone and There is no doubt that this is why I do this work. I do this work, not just because of the amount of stress on the individual. I do this work for the kids at home and for the community members at home. Our communities are breaking at a very rapid rate and they need support and they need connection.

And we aren’t going to do that and we’re not going to give that to them. We’re not going to be able to support our communities if we are exhausted, depleted, and drained at the end of every day. We can’t do it.

L. Scott Ferguson: Yeah, it’s, it’s hard to give back unless we, like you said, set those boundaries to and protect your bandwidth.

, you only have so much, , [00:19:00] before you run out. And so what are some exercises that you really kind of maybe put them through with that are their, their bandwidths running out, like, they’re coming to you and say, listen, , at the end of the day, I don’t have time for my kids.

Like I know there’s a lot more that goes into under the surface, but is there any kind of like maybe examples that you might give to them?

Woodrie Burich: Sure. Three great examples. So one, the first one is build some awareness around what boundaries really are. The vast majority of us don’t even know what a boundary is.

We all kind of have this different idea or concept of it. We can’t have an honest conversation about boundaries if we don’t talk about limits as well. So we’ll limit just to give some base to that. And then I’ll give two other pieces here in a minute. Limits are really, it’s that point that we can’t go beyond.

They’re not good or bad. They’re not right or wrong. They just are right. A limit. We can’t go beyond that. The boundary is what we put around the limit. All right. The boundary is what we put around the limit. To keep that limit from being hit. [00:20:00] And I’ll just give an example. There’s tons of limits. There’s emotional limits, mental limits, physical limits, all sorts of limits.

A great example of this is let’s say it’s a Tuesday and it’s a really, really crappy Tuesday. And I go through Tuesday and I’m back to back meetings. Wednesday rolls around same thing, but at the end of my meeting on Wednesday, just before I head home, it erupts. And there’s some massive conflict and I come home.

It’s not seven o’clock. By the time I walk in the door, dogs barking, kids are crying. Dinner’s not on the table because my partner’s moved a mile a minute that day too, and I lose it. Right. That’s me hitting my emotional limit, not right or wrong, not good or bad, but that’s my emotional limit.

L. Scott Ferguson: Yeah, it’s so true.

And

Woodrie Burich: so next time what I can do is I can recognize, oh, dog’s tail is between his legs. Kids kind of look at me like, mom, what just happened? Partners really pissed part of my language, but

L. Scott Ferguson: sure. You

Woodrie Burich: know, and, and at the end of that, I kind of reflect and [00:21:00] I’m like, Oh, okay. , that wasn’t very skillful.

What can I do next time? I can pull off the side of the road next time. Right. I can pull off the side of the road and I can pause

L. Scott Ferguson: before

Woodrie Burich: I walk in the door when I have two days in a row like that.

L. Scott Ferguson: And

Woodrie Burich: that’s me setting my boundary

L. Scott Ferguson: right

Woodrie Burich: around that limit.

L. Scott Ferguson: Yeah.

Woodrie Burich: So if we don’t understand boundaries and limits.

We oftentimes will set, we’ll, we’ll hit our limits and then set our boundaries. But if we understand boundaries and limits, we can set our boundaries before hitting our limits.

L. Scott Ferguson: So good. So good.

Woodrie Burich: So, so that’s the first thing. Sure. Get some language around boundaries and limits. Get some understanding around it.

And then the other two things, really simple. Pause points. I’m a huge firm believer in pause points throughout the day. Strategic pause points are really needed for both individuals and teams, right? , strategic pause points. And [00:22:00] then whenever you can do that, it can be two minutes in between meetings.

It can be, if you get really good at it, you only need a minute. And then 3rd piece after strategic pause points is really take a look at the workflow that you have. What’s keeping you stuck?

L. Scott Ferguson: Wow.

Woodrie Burich: Those 3 pieces are really foundational.

L. Scott Ferguson: And I think that if you lock into these. Oh, really lock into them, , that you can have like, almost kind of like a, what I call my decompression time, , when I pull in and I know that Susan’s had a crazy day when we’re blessed, we’re older.

So it’s like our kids are gone and, and stuff like that. But, , we, we also know that we’ve had our days. I’m not bringing my day into her. that’s my, my boundary is, , my car is like where it ends. And and I do have, , it’s funny that you say this, cause I do have two decompression confidants that, , we can text each other, call each other.

, we pick up to, , [00:23:00] just to kind of. Although there was one time that all three of us had the same issue. So it got a little weird, but I’m glad that you’re, you’re telling them they give themselves grace and space and know what their boundaries and limits are, pause points in, in, in workflow.

That’s, that’s just beautiful, man. Thank you for saying that. And have you seen the movie back to the future?

Woodrie Burich: Yes, we watched it with my daughter recently. I

L. Scott Ferguson: love it. I love it So, , I was it’s gonna be 50 or 40 years old like next year Yeah, I was 12 when it came out, , so it’s it’s it’s crazy.

So But let’s get that DeLorean with marty mcfly. Let’s go back to the double dudes. Okay, the the 22 year old Woodrie Okay, what kind of knowledge nuggets might you drop on her not so much to change anything because you have a beautiful family You In everything, but maybe to help her shorten her learning curve and blast through maybe just a little bit quicker.

Woodrie Burich: I love that question.

I think the 1st 1 is you have a lot more power than you realize. You do

L. Scott Ferguson: [00:24:00] unpack that a little bit.

Woodrie Burich: Yeah, so if you’re good at your job, and I would say most of us pretty good at our job, right? Most of us are good at our job. You have more power, you have more choice than you ever realize. A lot of times we’re.

Externally trying to please. I know from my life, I spent a lot of my life trying to be a people pleaser, trying to be a boss, pleaser, trying to make everybody happy at the complete expense of myself. And what I did not know was that I was good at my job and I could actually say no sometimes. And I have a funny story around this.

If I can go there. So when I remember this very distinctly. So when I was in my, my 20s, I, my, my husband and I, at the time we decided I decided to quit my job, but we had planned this trip afterwards. So I knew we planned a really long trip actually. So we were, I was quitting and then we’re going to go do this [00:25:00] little rendezvous.

But because of that, I had about a six month time period where I knew I was going to quit and I didn’t say a word to anyone. I was silent on it. So this is what’s fascinating. We say

L. Scott Ferguson: anyone, anyone, not

Woodrie Burich: as not well, besides my parents, my parents knew.

L. Scott Ferguson: Okay.

Woodrie Burich: And so, and , family knew but nobody at work and my work was kind of like my, and , I know there’s some arguments now not to say work family, but , I don’t

L. Scott Ferguson: know for me.

Yeah, I have mine. Absolutely.

Woodrie Burich: Absolutely made close people. So my point is, as I slowly got to that point, the pressure was releasing internally. And I started backing off because I knew deep down I was going to work. Now, keep in mind, I was working 60, 65 hour weeks consistently. So my version of backing off was like 50, , but here’s the funny thing.

I got better at my job as that happened. And that blew me away. I was like, wait a second.

L. Scott Ferguson: How am I getting better?

Woodrie Burich: Yeah. Because what was happening for [00:26:00] me, remember how I was telling, we got to kind of know who we are, right? I’m a driver. Transcribed I’ve always been a

L. Scott Ferguson: driver. Absolutely. Right?

Woodrie Burich: Yeah. So I know my value is in backing off, but I’ve only learned that through that process and experience.

Wow. At the time when I, in essence, what was happening for me was I was backing off and it was kind of surprising. I was like, how is this happening? I’m getting better. I’m getting, I’m driving more sales, , like all this stuff was just arising. Because I was backing off.

L. Scott Ferguson: Right.

Woodrie Burich: And it took me a lot of years to recognize that.

And that’s my point is recognize your power, recognize you’re better than you recognize you are sometimes.

L. Scott Ferguson: Yeah, that, yeah, I, I am so resonating with you on so many things. It’s almost goes to like the person who’s going on vacation on Friday and how much work he can get done on Thursday. You know what I’m saying?

Cause you have that you subconsciously, , that that’s coming. And like, you almost knew, Hey, I’m not going to be here [00:27:00] in six months, but you just got so much more productive in it. , it’s just kind of a parallel analogy. So how do you want your dash? Remember that little line in between your incarnation date and your expiration date, your life date and death date, hopefully it’s way down the line, but how does Woodrie want her dash remember?

Woodrie Burich: Just love,

L. Scott Ferguson: just love,

Woodrie Burich: just love. I

L. Scott Ferguson: love that. And so. Then what do you think people might misunderstand the most about Woodrie?

Woodrie Burich: I think they assume i’m softer until they get to know me

L. Scott Ferguson: That red side of the purple can kind of come out if need be

Woodrie Burich: Yeah, I think I think I think a lot of times how this work has been approached is it’s Always through that lens of soft and wellness. But when you get to the root of this, it’s expressing your full truth.

L. Scott Ferguson: 100%.

Woodrie Burich: And that, that is not always easy. You got to work through [00:28:00] some fears. The work that I have done in this space and my clients do in this space, and I got to give a shout out to my clients. My clients are amazing. They inspire me every day. Every day they inspire me, right? This is not easy work. Boundary work is not easy, but because it’s not easy work is exactly why it’s so powerful.

L. Scott Ferguson: Yes. Absolutely.

Woodrie Burich: And, and so that’s, I think what is oftentimes there’s kind of this softness, but underneath that there’s a lot of power. There’s

L. Scott Ferguson: a drive. Yeah, absolutely. Cause you’re, you’re passionate again, you’re spreading so much love and passion and they see that. And that’s why clients come to you and they stay with you even through the, the tougher parts of the terrain.

Absolutely. So then what is Woodrie’s definition of a life well lived?

Woodrie Burich: Present

L. Scott Ferguson: the present

Woodrie Burich: super present.

L. Scott Ferguson: Yeah, and locked in. Yeah.

Woodrie Burich: Yeah. And we can’t do that when we’re exhausted. Sure. We really can’t. And I’m, , when [00:29:00] we look at focus and attention right now. And I’m really, I’m reading this book that I’m really digging right now.

I don’t know if you’re familiar with it. Actually. It’s funny. I’ve got it on my desk right here. Stolen focus. I’ve heard of it.

L. Scott Ferguson: I haven’t dug into it yet though. No, it’s

Woodrie Burich: stolen focus by Johan Hari and or I don’t know if I’m pronouncing his last name, right. But. It’s fantastic. And I just think attention and focus.

We’re just so pressed for time. All it feels like we’ve, we’ve entered this new era, if you will, of, of. Almost forgetting ourselves and everyone around us with our smartphones and our notifications and da, da, da, da, da, right. Yeah, for me, it’s all about being present. So you can be there.

L. Scott Ferguson: I love that. And so many times it’s like, I, even with some of my coaching clients, I mean, I’m telling them, cause I coach from a place of neutrality, right.

Where the, if I’m blessed to coach somebody in person, I put them in the driver’s seat of their car, right. And I sit in the car with them and I said, listen, this, , this, [00:30:00] Rearview mirror, it’s small for a reason because that’s where your past is. If you’re having a lot of issues there, that’s therapy.

You probably need therapy there. It’s a great place to visit and learn from, but we can’t pull that stuff forward. The windshield, big, scary. Where are we going? But since 2011, they’ve started putting around that time. They started putting into most cars, , this GPS thing. And that’s what I am. , I mean, it’s like.

, we I can’t buckle the seatbelt if you so choose to start the car put it in gear and go But if we can kind of plug in from a neutral position of where we’re going We can get you there and the boundaries will be set along the way, , and just how you were, they kind of put that just brought that to total mind, , of, of really just being present, being neutral, and, and really, , methodical to a point, not analysis paralysis, but like, just kind of like, Just there and in the faster time goes on most people the better time you’re having So like old Ferris Bueller said another John Hughes film, says listen, You better slow down a minute [00:31:00] because life just kind of flies by Stop and look because if you’re having bad times time goes slow shit, man.

It’s never gonna end, right? But if you’re having a good time, it flies by. So I always tell them strive for a good time, but stay neutral enough to be like, listen, we’re going to actually enjoy this as well. I love that. Love, love, love it. And you’re making

Woodrie Burich: me think I had a coach a long term. Someone tell me, go to where the juices, right?

I think I’m like kids. Kids are experts at this, right? You watch little ones, they just, they know exactly what. Give me the cookie, I want the cookie, right?

L. Scott Ferguson: I mean, we are born salespeople, right? We’re born. I mean, when your child cries, and you don’t feed him or her, Dude, they’re gonna keep selling you until they get fed, right?

And we’re told no 000 times by the time we’re 13. So no wonder we get that negative connotation that it settles in. You know what I’m saying? So, yeah, it’s, we were born salesmen and we just got like you, people like you and I, we [00:32:00] kind of revert them back to being able to be, it’s okay to ask. And you basically like what Leah Woodford would say, get your asking gear, right?

It’s okay to ask for the help. I love it. Time to shine today podcast varsity squad we are back and Woodrie. I hope to meet with you one day.

You never know. Cause Susan and I have talked about going up into Alaska. And actually you can see Juno beach. This is actually kind of named after Juno spelled differently up there. It’s kind of where we live, but, and I kind of wore it for you. But we might meet, have a cup of coffee and talk about some of these questions, , 15, 20 minutes.

But today you have five seconds with no explanations. I promised you they can all be answered that way. You’re ready to level up.

Woodrie Burich: Ready?

L. Scott Ferguson: Here we go. All right. Would you, what is the best leveling up advice you’ve ever received?

Woodrie Burich: Say, thank you. Yes.

L. Scott Ferguson: Share one of your personal habits that contributes to your success.

Woodrie Burich: Self compassion.

L. Scott Ferguson: Yes. [00:33:00] You see me kind of like walking down the street, you’re like, yeah, or at a networking event or anywhere. And you say, Fergie looks like he’s in his doldrums a little bit. What book might you hand me to level me up?

Get me out of a funk.

Woodrie Burich: I have so many. I think this is my challenge. I know I’m working on my one word. I’m like, I have too many. Chicken soup for the soul.

L. Scott Ferguson: Oh, there you go. Love that. Your most commonly used emoji when you text?

Woodrie Burich: Heart.

L. Scott Ferguson: Yeah. Nicknames growing up?

Woodrie Burich: Woods. Woods. Love it.

L. Scott Ferguson: Do you have any hidden talent and or superpower that nobody knows about until now?

Woodrie Burich: I lived in garden.

L. Scott Ferguson: Right. Chest checkers or monopoly?

Woodrie Burich: Monopoly.

L. Scott Ferguson: Yeah, me too.

Headline for your life?

Woodrie Burich: Live fully. Yes.

L. Scott Ferguson: So any [00:34:00] superstitions do you ever buy into?

Woodrie Burich: Not really.

L. Scott Ferguson: Excellent. Go to ice cream flavor.

Woodrie Burich: Moose tracks. There’s an Alaskan version. It’s so good. And it’s kind of a combination of peanut butter and

L. Scott Ferguson: chocolate. So good. That’s my combo. So good. There’s the sandwich called the wood. Build that sandwich for me. What’s on it?

Woodrie Burich: Oh lettuce bacon, tomatoes mayo Maybe some maybe a little bit of like If I want to get really crazy, I do like a little bit of pesto mayo I

L. Scott Ferguson: love that you put some man candy on there that bacon so good Favorite charity and organization like to give your time or money to

Woodrie Burich: I love so many Covenant House in Alaska.

It’s for homeless youth.

L. Scott Ferguson: Oh, nice. Thank you for doing that. And the last question, you can elaborate on this one a little bit, but what’s the best decade of music? 60s, 70s, 80s, or 90s?

Woodrie Burich: 80s.

L. Scott Ferguson: There you [00:35:00] go. Big hair don’t care. I mean, I grew, I graduated in 1990, so it was like, The eighties was my jam and it has so much like phase out disco and brought in, like, we had like the invasions from other countries, like you too.

And Duran Duran culture club, or then you had rap with the beastie boys or on DMC, you had a big hair. Don’t care. Glam rock, metal rock. Yeah, it was, it was so fun. I

Woodrie Burich: think the reason why I love it is it’s clean. I can show it. I can show it to my kid, you know what I mean? Like no problem. Like we live, we’re an eighties house, just rocking it.

L. Scott Ferguson: I love it. I love it. Yeah. So, where the heck can we find you, love?

Woodrie Burich: Oh yeah, you can find me on work boundaries.com and, and , ping Ping us. I’ve got a team behind me too. , ping us anytime with questions. We really, truly do love it. Yeah. I’m on LinkedIn. I’m on Facebook. We have a Boundaries before Burnout Free group as well on Facebook.

Oh, wow. Where we just, there’s a group on Facebook of Boundaries for Burnout. Okay. [00:36:00]

L. Scott Ferguson: Excellent. Excellent. And also you do have you see the you have a burnout or burnt. What is it? The bootcamp. Tell us about the bootcamp that you offer.

Woodrie Burich: Yeah, we do. So we do a monthly bootcamp where we have a couple of classes every month.

We are sold out. I want to say until about June right now. But, but we, we open those up and it’s just, it’s, It’s a great class. It’s, it’s, it’s, it’s two, two classes a month where we go through details about the basics of boundaries and how to support yourself and some really great tools and tips and tricks.

Yeah, it’s really nice.

L. Scott Ferguson: Is it, is it monthly?

Woodrie Burich: Yeah. So we do it monthly. We do it monthly. And then what we do is a combination. We open it up to the public and then sometimes we’ll do it with just our clients as well.

L. Scott Ferguson: Oh, wow. Okay. And what, what is like, do they find that on the website?

Woodrie Burich: Yeah, they can find it on the website.

If you go into services, you’ll find the spot to sign up. I think right now we have a wait list on it and they can [00:37:00] sign up right there.

L. Scott Ferguson: Excellent. Excellent. And I’ll put all of that, make sure all of that’s in the show notes, , for them to visit and please check the show notes below squad. And would you, if you could do me one last solid and leave us with one last knowledge nugget we can take with us internalize and take action on.

Woodrie Burich: Yeah.

Best action. Focus on those pause points in the day. Great. , create, I oftentimes will share with people, I think the biggest change game changer for us that I’ve seen is claiming strategic time for ourselves in the day, claim that strategic time make it part of your schedule and use those pause points.

L. Scott Ferguson: I love that and squad. I know that I picked up a lot of good tips here about like building boundaries and I’m going to probably implement a little bit with some of my clients. I’m not a boundary coach by any means, but if we kind of run into that and I can handle it with just a couple of questions and I’m definitely going to do that.

If [00:38:00] not, I am going to pass them off to my good friend, Woodrie, who was a push and push harder, , kind of person developed some chronic back pain, like she searched and searched and searched. For something to help her find that harmony in her life, right? And that she really is somebody that I respect immensely because she did the homework on herself before she really kind of rolled it into, , other people.

She reminded us that work wellness is a 50 50. Wouldn’t that be nice? 50 billion industry. , the roots of our boundaries provides us a deep connection to ourselves and others. I never really thought about that, the actual roots. I understand there’s boundaries that connect it, but it’s the roots, , where the meat needs the moment.

And I’ve just, I’m kind of going off my notes here and I might be going off script. I’m going to fix all of this, but the value and the opportunity is actually in backing off just a hair. Like when you see something and you want to go forward, sometimes backing off with the boundaries and maybe talking to [00:39:00] somebody like Woodrie, , we’ll have an immense effect on you.

I mean, Woodrie is somebody that. Is planning trees. She’s never going to sit in the shade of that. She’s somebody I mentally respect because what she’s telling is going to keep passing down and passing down. And 1 thing also I love about her. She does things for the intention, not the attention. She’s not out there saying, look at me, look at me.

She’s really. Really dialed into you. She wants you to really find those role models that have healthy role models, like see people that you might want to emulate and get there, like live by the plus equals minus that I talk about a lot. Like every day, find someone you kind of want to emulate and see what works for them in their boundaries.

And then also find someone that is equal. Like me and Woodrie are kind of bouncing stuff off each other right now. And then also send that elevator down the minus to pull somebody up to where you’re at right now. She reminds us to. , know what your trend lines are, , ask your coach, what is possible?

If you’re starting to work with them, , and you can tell the work that a great coach puts into themselves. [00:40:00] Usually during the first discussion that you have, , you have to remind us that you have a lot more power than you realize that you do really dig into your pause points, work, dig into your workflow.

I’m abbreviating so much stuff that she went into depth with. So if you want to rewind, , And go and listen to it again, please feel free to do that. If not, please let me make a warm introduction to my good friend, Woodrie, who levels up her health. She levels up her wealth. She’s humble. Yes, she’s hungry.

She sets those boundaries. She’s absolutely stunning. She’s earned a varsity squad letter here at time to shine today. Thank you so much, Woodrie, for coming on. Absolutely. Love your guts.

Woodrie Burich: Thanks so much. You’re welcome.

L. Scott Ferguson: Yay. Chat soon.

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