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Speech Transcript

0:00  

Hey everybody, this is Sebastian Ross, co founder of the podcast launch lab.com. And if you really want to learn how to level up your life, you should be listening to the time to shine today podcast with my good friend Scott Ferguson. Let’s go

0:13  

time to shine today varsity squad is Scott Ferguson and we are Episode 161. With the podcast man from the podcast launch lab calm and his name is Sebastian Rusk. You can find it pretty much everywhere. He has an awesome story. He’s transparent, and he shared it with the squad so I cannot wait to bring you this episode. This man is the epitome of a go giver. His energy is through the roof. And I had like a page and a half of notes after we were done. So I hope that you do too. So sit back, break out that notebook and get ready to have your mind blown with the knowledge nuggets that my good friend Sebastian Rusk, from the podcast launch lab.com drops. Let’s level up. To shine today varsity squatted to Scott Ferguson in you know what I launched my podcast about, I don’t know maybe 910 months ago, and I should have a long time before but the reason why I didn’t is one I was scared. And I was a little bitch. And two I didn’t have somebody like my next gas the fantastic Sebastian Rusk from the podcast launch lab calm. You got to go visit his information to my show notes area for you to opt in and get a free copy of the top five reasons. Your brand needs a podcast. Sebastian is an author, speaker, coach and digital storyteller. He helps marketers and entrepreneurs tell their story by starting a podcast with my podcast launch solution. The podcast launch lab comm which takes you from idea to iTunes in 90 days or less. So he is going to shorten your learning curve on getting that podcast launched and listen man, you need to build authority as a brand no matter what you’re doing out there. Okay, so I’m going to bring on Sebastian, welcome to the show. Can you please introduce yourself to the bursary squad but first Sebastian, what’s your favorite color? And why?

2:14  

Scott what’s up to what a random I don’t know blue? Maybe? I’ll tell her cash.

2:20  

You’re a podcaster do the reason why I do the color one I like to get the you know a little bit about them. But to like on my auto grams and shit like that for us. I’ll gonna show up as blue. You know, I’m saying so like, get that out of the way.

2:34  

So I like that little hack right there, bro.

2:37  

Yeah, man. So let’s get to the origins man. Cuz like squad, this guy is a rockstar in the teaching how to really launch a podcast the right way. All right, man, you go to his YouTube videos I picked up like he has this one from voice to book that I watched like three times. So it’s helped me writing my book. I’m going to tell you that right now. But this guy is a plethora of information. So now let’s get to the origins. Brother. Let’s let’s see where you started. And what got you the podcast launch

3:02  

lab? Absolutely. So I started young, I didn’t go to college. I got out of high school and I had a kid. So I don’t recommend that strategy. But for me, it worked out because I just went to work. I got a big boy job. moved to Chicago, my daughter was born, got another opportunity in Southern California because Chicago was too cold and made my way to Orange County, California was there for 10 years, made my first hundred grand, I had a great job that I moved there for and one salesman of the year came back and quit. Because I looked at the numbers and I thought I made this guy 750 grand this year, and I took home 100 like those numbers are never going to work for me. Right. So became an entrepreneur and never looked back. I when I was in Southern California, I did direct marketing for real estate professionals. Then the market crashed. We all know what happened there. And I woke up every day having to pay 10 grand a month just to live and there’s no income coming in because there’s no banks lending anything and no clients selling home homes and nobody needs my marketing services. So I found myself in a difficult situation. I came back for a friend’s wedding in March of 2008. And decided that it was time to come home that the ground was falling out from underneath me. Newport Beach is a very expensive place to live when you’re losing your ass. And just coming back home and starting over. Probably made the most sense. I move back here. Same thing happened here that happened in Southern California, but a year later, right? A little bit behind California. So from 2008 2010 I did nothing people would say what are you doing like nothing. So 2010 I met a friend who worked for Tony Robbins and we connected here in Miami and she asked me what was next for me. After I said that I do nothing. And I said I don’t know. And she’s like, that’s a problem. She’s like, Can you send me this video that you recorded? You’re trying to like, like regroup yourself, like rebuild yourself rather. Maybe you can do something in social media. You’ve been messing around with social media since 2004, like the beginning right or YouTube channel. So I said use a lot of buzz around social media Social Buzz TV, and that became my company name. I sent To a designer Three days later, and then I had a logo. So I still had no car, no, no money at a skateboard and a bus pass and a logo. So I felt that, you know, if you if you play the part long enough, you become the part. So I just started running around town telling everybody, I was gonna launch the biggest, baddest social media company on the planet. Nobody knew what that meant, right. And I started doing networking events, bringing people together, bringing events, sponsors, and that would align with the event and bringing people together. And soon people said, I’ve been to your event, I met one of your sponsors, I see what you do, maybe you can help out with my social media. So I opened my agency in 2011. And 2013, wrote a book called social media sucks if you don’t know what you’re doing to tell this whole story. And then also my opinion, on sub on social media, where we’re at where we’re going, and just my general opinion, and kind of a call to action to people to really start taking this stuff seriously, because it’s not going anywhere. I had the privilege of learning underneath a dear friend and mentor of mine by the name of Gary Vaynerchuk, way back in 2010. So I followed Gary’s blueprint. All these years, I still do to this day, and he’s and we all know that he’s just become an absolute, just just powerhouse. And he gets, he gets trends, he’s able to predict where we’re going, how it’s all going to play out. And, you know, I followed that. In 2016, I had a giant awakening, if you will. For myself, there was some inner work that needed to be done. And unbeknownst to me, it was going to get done, whether I liked it or not. So I met a girl on a dating app in March of 2016. She introduced me to a personal development course in Fort Lauderdale, the which I proceeded to do the first part and the second part that radically changed my life. And I didn’t work out, but the course ended up working out. But I remember that course. Gratitude training.

6:37  

Oh, yeah. Grab it through. Yeah, absolutely. Yeah,

6:40  

it’s absolutely, absolutely unbelievable. So I’m forever changed my path. But I didn’t get much work done either. All my clients go. And I was really questioning what I wanted to do, because I didn’t want to be pigeonholed in that category of like Subash, and the social media guy that’s like, you know, real estate agent, personal trainer, Social Media Manager, like the most common titles this day and age. And I really wanted to separate myself, because I believe you need to do that, in order to create a niche and really have a strong, not only personal brand, but brand for the company. So 2016 had a big awakening, post training, woke up, got out of my own way, fell in love with myself needed, understood what I really needed, and what was possible, which was anything. So I went and rented a desk in the same building I’m in right now, for 200 bucks a month. It was down in the fifth floor. I’m on the sixth now. And I wrote out a plan to help people start a podcast because a friend had said, Hey, why don’t you start a solution? Or create a solution to help people start a podcast? Because I don’t know how, and I’m on this internet radio station right now. And I’m like, what does that mean? And they’re like, I don’t know. And I’m like, that’s a problem. So I saw a gaping hole there. So I created the podcast launch lab. And then I spent the next 18 months trying to figure out who my ideal client was. And at the end of last year, I figured out that it’s person just like me, are a marketer, and an entrepreneur and author, speaker, coach, person of authority that knows their natural next step is to start a podcast. So yeah, we are rocking and rolling. Regardless of how crazy 2020 has been, it seems that everyone has a

8:06  

hard one.

8:07  

Yeah, stronger. Starting a podcast now, just due to the fact that you know, you Why not? What else are there to do so and that’s businesses, brands, personal brands, individuals, groups, etc. So thankfully, I’ve been extremely blessed. My crazy ideas have become a reality, we are well on our way to helping 100 marketers and entrepreneurs start a podcast in my second book jobs in about two weeks, called podcast suck if you don’t have one. So I’m really excited about what’s going to come we know what’s to come with the next book. And as we continue to grow, the podcast launch, like, you know, it was just a service in the beginning, Scott. Now it’s turned into a movement where I’ve built a community, I just launched my mastermind a couple months back. And that brings all of my existing students and past events together to network and then I do monthly training so that everybody stays on their toes. With their show and ongoing production, we help out with editing and stuff like that. So we’re well on our way to creating a podcast network. And then from there, the monetization opportunities are just endless, not only for helping us monetize the shows that we’ve launched, but also helping us monetize the podcast agency in general. I mean, this thing has become so much bigger than I could ever imagine. But I’m sure it’s gonna continue to blow my mind. But yeah, yeah, I’m fired up. I’m doing shit that matters. Finally, absolutely, dude. Yeah, you

9:19  

find that passion. you light it, you do things in the service of others. We love what you do, man. That’s freaking awesome. Listen. So what do you think makes a great podcaster

9:27  

somebody knows how to tell a story effectively and have a conversation. You know, I always use Joe Rogan as a great example. Because he’s just a phenomenal he’s not only a phenomenal interviewer, but he’s a phenomenal storyteller and his attention to detail. And I tried to model a lot of that and I was listening to the most recent one, what’s not a recent episode, but he just promoted it again, now that he’s moved to Spotify. And you know, Tyson’s fight in a couple months, so it was the right Tyson interview.

9:55  

Yeah, listen to that other day.

9:57  

wasn’t a great story of how he’s able to by two, you know tiger cubs while still in prison for it, they can get exotic, like when I got home, they were just waiting for me. So a great podcaster knows how to not only tell a story, but effectively be able to conduct an interview. And I think an effective interview is defined by the 8020 rule that Larry King has always talked about making the interview 80% about your guests and 20% about what you’re saying. And if you want to elaborate, elaborate on things, as the angles say the word why after you get a response to dig a little bit deeper, but keep the focus on some of the earning but I believe it’s effective storytelling. I like to refer to it as constructive brain picking. Because if you want to pick somebody’s brain, it’s very easy to do that via their your podcast, or an interview setting. So love it was kind of long winded but yeah,

10:49  

no, you’re good, man. That’s, that’s fantastic. I got notes that I’m just taking, because I’ll tell you what, guys, I mean, again, I really wish I would have known Sebastian back then I’m still picking up tips and steps from him, even to this day. So Sebastian, if I’m out at a networking event, which you’re in software to, were able to do a little bit, you know, but you know, you are even virtually man, and I’m talking to somebody and I’m shutting my mouth and listening. What kind of things are they saying to me, that would make them a good contact referral connection for the podcast, long life, watch.

11:20  

Somebody who knows that they’ve got something to talk about, and they want to be able to build an additional channel, that’s an extension of their brand that enables them to connect with you, we have to understand your podcast is a strategy to connect with other human beings. It’s not for you to sit and talk about what you do and how you do it, and how cool you think you are. Right? It’s always like, well, this is a great idea right to you or to everybody else, that’s very important identify that, but understanding that I you know, you’ve got a story to tell that you’ve got content to be able to create that’s extremely valuable, the benefits and changes people’s lives. If you have the ability to do that, while connecting with other human beings. All kinds of opportunities are possible and all kinds of different, unique, unique things pop up. So you know, who’s an ideal person that that should start a podcast? Somebody who has that gut feeling that it’s crossed your mind more than once? That’s more than indication that you should start it next step is to figure out why. And once you get clear on that, why you’re off to the races, you’re either going to launch the podcast on your own extremely hard to do you have to be very disciplined, or you’re going to hire an agency like ours that walks you from A to Z, or off my D at iTunes, like I say, with the launch solution hold you accountable for doing that. But

12:24  

iTunes, what’s Apple ID the

12:26  

iTunes idea to iTunes I get a lot of people say, you know, a lot of people say, you know, I wanna start a podcast, I just don’t know why once you figure out that why then, you know, start time to start create the idea of it. And that’s really my gift. We can sit down with a blank canvas, and in an hour and a half, have a show name. No attack, your first step

12:44  

really having them identify their avatar there. Why? Okay, there we first Okay.

12:49  

All right.

12:50  

Gotcha, gotcha. So when you bring somebody into your coaching program, and you may have an open forum or whatnot, is there any good questions that you wish they would ask you, but never do?

13:02  

No, not really. Because usually they want to, they want to hear about my story. They want to hear about branding, and they want to hear about podcasting. And I can talk about that in my sleep. So usually,

13:10  

yeah, I hear about your fails. Don’t see where you fall in your fucking face, man. Yeah, that’s,

13:15  

that’s, you know, that’s, that’s, that’s, I was just thinking about that earlier today. And I don’t know, if they’re, you know, I don’t know, if they’re considered failures, I think they’re more just lessons of what didn’t work. And, you know, I thought your like was, I think it was 2000 it was like two, I just opened the agency. So like, 2011 2012, I had this great idea to start this company, or this brand called the Social Buzz University and I was going to be the professor. And that’s where the bow tie actually was born, believe it or not, was that I was shooting videos in my living room with my flip cam with a lab coat on. Because I’m like, Professor, I’ve never been to college, but maybe a bow tie would look like a professor. So I tied it all wrong and shot these videos and I thought it was going to be the man I created a whole course on, you know, Facebook and Twitter and YouTube and it was online and you can have access for a month. And I invest like five grand into it. I got my buddy Dan bass and like nobody who signed up except for like one friend of mine. Right? So that was an epic fail. I’m looking back you know, I wasn’t I’m just not aligned with teaching you how to use Twitter plenty of information around the internet

14:11  

that can do that shit. Now your fam that stuff off. Right? Right.

14:14  

Right. So so it’s it’s funny how that worked out. Because had I even signed up, you know, 500 people, you know, to be part of the university as students, if you will paying on going you have to continue to maintain that content, create new content. So now we fast forward 10 years, it’s a lot different now. Now. We actually, you know, my masterminds great I know every other Monday I’m doing a live training in my group at one o’clock and if you miss you catch the replay. You know, I’ve got people can ask questions. They can network that’s already happening. There was only 10 of us when we started a couple weeks ago, on the first training and everyone and their brother is asking Can I be connected to this person? It’s fantastic. So you know, think about it, you you you hire us to start your podcast, then you launch your podcast, right? you launch your podcast, and then you get To continue to rinse and repeat on a lower on a lower level, lower level, meaning it’s not as intense because we’re not holding the launch, right, just recording new episodes uploading becoming part of the community and networking from there. So I didn’t create that as an add on to continue to sell something to someone. So that that was created out of out of my students going well, the show is launched. Now what do we do when I’m like, well go find an editor, right there? Like, why can’t you just do it? So after enough of those, why can’t you just request, I created a solution then launch the podcast launch app, and it holds me accountable. Right. So they have the mastermind group holds me accountable was a little bit of a slow start. Nobody showed up. For the first couple trainings, I was trying to question what I did. And then I had a student Django, Yo, what’s up with the live trainings, and I said, nobody showed up to the first two. So I’m trying to figure this out. Right? verbatim goes, I don’t give a shit. If no people show up. I’ll be there. And that’s reason enough to go and do it.

15:53  

And I’m fucking man. So let’s go.

15:55  

Right. Right. Right. I mean, again, it’s an added bonus majority of our ongoing is the is the ongoing production and access to me. But that is a nice added bonus on there to know that you’ve got ongoing training. Yeah, access to me through that, and the ability to network with other individuals.

16:10  

So so we can separate you from, say other people that are teaching podcasting, say, like podcasters paradise, or coach Chris’s podcast launch? Like, what, what, what separates you a little bit from?

16:22  

Yeah, I don’t I don’t know, because I got the blinders on. And I’m just not I just don’t care what anyone else is doing. Because I don’t mean,

16:28  

you’re doing everything in the service of people, though. Right?

16:30  

100%. Okay. That’s what I’m focused on. As long as I continue to deliver on that tip, there can be 100 people that start up, you know, popping up all over the place. They already are, oh, we do that to type deal. You know what I mean? That’s totally cool. There’s enough to go around, there’s only a million pockets. But you know, I don’t

16:45  

know, right?

16:45  

I’ve got 10 years underneath my belt of a solid personal brand, in addition to the brand, and then what my community says about that, and if you have that you’re unstoppable. There’s plenty to go around. So absolutely. I don’t know what everybody else does. I have no idea. You know, I get hired by people that have hired other people. So they work for both of us because they want to work with me. So I know that works. You know,

17:05  

sir. Cool. Yeah. Are you subscription base, or like, how’s it go? How’s it work?

17:11  

So the program is the 90 programs 4995. So it’s a one time fee of 4995. And then you have an ongoing option to have your episodes edited, become part of the mastermind, and still have access to me for remote remote coaching for 500 bucks a month. So those are all ongoing. But it’s initial, you know, when you look at the fact of being able to, let’s just say that, let’s just say that you signed up for the program, and you only stuck around for editing, for five months that you’ve done, you’ve dumped 7500 bucks into your podcast, right? in eight in eight months, right? Or in seven months, whatever it may be. And then you decided, you know what, I got a you know, I want to bring somebody in house because I got a studio here, you know, I got the ability to just edit and control from here. And Sebastian helped me transition into that, if you invested 7500 bucks within a year to launch your podcast, you just back those numbers out and how many products or services that you sell as a brand? Do you have to do you have to sell in order to recoup that? And usually do that math. It’s not a lot. Right? So that’s what I always encourage people to think about when we’re thinking about you know, am I going to outsource is my grow Now don’t get me wrong, let me disclose to you, you can download the anchor app today and start your podcast today. without spending $1 you can go in your closet with an iPhone as mic and record your little brains out. It’s not gonna cost you a penny. Yeah, people you know, but But again, the accountability, the coaching part is huge. I’m a student myself, by grant for a YouTube course, course paid eight grand for a funnel build out and that whole Facebook ad campaign, I am a student of understand practice, when you preach man 100

18:49  

help with monetization, like with your students and helping them get the podcast nice and stuff like that. Or like

18:55  

what we currently in fact, that was the first training in the mastermind, which is how to monetize your podcast. And I’ve defined eight ways to be able to do that. And one of those what I just mentioned, which is you know, how many products or services do you have to sell in order to recoup your investment of hiring somebody to help you start a podcast? Right, right. So selling your products, your own products or services is one option selling actual items is another so t shirts, hand sanitizer, coffee cups, coasters, signing up for affiliate programs like an Amazon affiliate. So when you’re talking about specific things, you can send people to a specific affiliate link. Advertisers and sponsors are definitely a possibility. But you must get in there and help them understand how cool you are and why they should invest a specific amount. Now, the flip side to that is going to a brand or an existing client that you’re already familiar with. And going Listen, I’m just launching a podcast we got a great relationship already. I’ve got some introductory sponsor spots for 250 a clip are you in and go find 10 of those and sell them a 62nd spot on your podcast and just make up the rules as you go and you can monetize but

19:55  

I did exactly what I did love. Hey, so let’s get in our DeLorean man. Let’s go hang out with Marty McFly for a minute here. Let’s go back to the 20 to 23 year old Sebastian. What kind of knowledge nuggets? Are you dropping on him with the knowledge that you have right now?

20:09  

Slow the fuck down. Yeah. Yep. Like, way down, but keep the drive and start and keep working hard. Now, number one, you don’t have all the answers in your deck sometimes. And you need to understand that it’s not all about you.

20:27  

Right? Right. Your Earth rotates

20:29  

the complete opposite direction.

20:31  

So what do you listen?

20:34  

Absolutely not.

20:34  

Me neither.

20:37  

Laughter guy yeah, you’re cool. Yeah.

20:41  

Hey, so I want to know in the squad wants to know how you want your dash remembered, man, that little line in between your incarnation date and your expiration date your life and death date? How do you want Sebastian’s dash to be remembered?

21:00  

Hmm, that’s a good one. Well, I got another good 60 years in me, so I got a lot of shit to do so lived with passion and changed people’s lives. Love it.

21:13  

Yeah, you do too. Man. Your energy is frickin infectious man. Thanks, man. You know, it’s it’s awesome.

21:19  

That’s Ryan deiss. From Ryan deiss from Digital marketer.com calls me a tornado of enthusiasm.

21:27  

Love it. Love it. You

21:27  

know it’s funny. You

21:28  

mentioned Gary Vee man I shared a sweet with him a couple times in football games. And the guy is just He’s amazing. Man. A lot of people don’t like him because he’s brash me.

21:37  

Tell me. Tell me how super chill and laid back and focused he is when he’s talking to you.

21:41  

Yeah, right. Yeah. He’s like, there. He’s super present.

21:45  

Like they’re there. And you don’t have there’s no over the top. Yeah, I guess have a jet like the guy is just he’s like one of those people is just just nice. Like, people don’t understand they aren’t that good as is absolutely unbelievable. So yeah, I he has he had a conference a couple years ago, Agent 2021. Mm hmm. And I spent the day with him back met his mom and another sister, because sister we were there and just had a great time spending just came full circle, I got a chance to sit down and said, you know, here we are eight years later, and it’s all your fault. You know?

22:18  

Awesome. you’re connected with him. Like, that’s fantastic. So what is the big the big thing that Sebastian wants to accomplish through helping these people.

22:29  

I want to build a community that enables me to empower them to monetize what they’ve built. So phase one, our launch program, phase two guest research and booking getting booked on other podcasts that are strategic, and getting a guest booked on your podcast, and that are strategic? Well, we’re gonna produce that like q2, of 2021 will be the advertiser and sponsor and bizdev opportunity matchmaking. Love it. Oh, you’ve launched your show, we continue to produce your show, you’re in our mastermind, the show continues to grow, we start identifying opportunities. And we go structure and put the deal together and run it by you. It’ll be a go always because there’s cash or some sort of, you know, there’s some sort of conversion happening based on the deal we’re putting together and we’re just taking a piece of the action for putting everything together. So once and then and then taking the whole show offline. Where we’ll be doing the podcast launch lab live, I’ll be the emcee my keynote speakers will be the show hosts that we’ve launched our sponsors will be the advertisers and sponsors that we play matchmaker with and will pack the house with 10,000 people and it’s going to be you know, and then knock on the door and cut me a check for 250 million and it’s you know, I’ll see you later I’ll be in the Caribbean. I love it.

23:40  

I love what you’re doing on the surface of people helping them level up so let’s take out to your microphones take out anything electronic what’s three things that Sebastian can’t live without?

23:53  

Um

23:56  

have Sports Science like sports? Gosh, my bike, like a bike a lot? A mountain bike? and

24:14  

chicken wings like chicken wings. I can’t live without you.

24:17  

There we go.

24:19  

Obviously chicken we’re in pizza. Yeah. Hey, what what’s your what’s your definition of a life well lived submission?

24:28  

Likely service. Love it took a long time to figure out too by the way. I want to tell my 23 year old self that too. Hey, listen. Well, I did out about you. Right Yeah,

24:38  

dude, I, I found it out. Like I’m used to invest in real estate. And I still invest in real estate but I used to pray in other people’s misfortunes man, I mean, like, oh, you’re losing your house too bad. I still buy it from the cheap and move on. Right now. It’s like saving it. And I you know, I set up programs help them save their property instead and either keep them in or sell it and help them their credit. So as we want things done, I got my level. A lightning round here, Sebastian, you and I could talk 1520 minutes. But you got five seconds to answer no explanations. You ready to rock?

25:08  

Let’s do it.

25:09  

Alright, let’s level up. What’s the best leveling up advice you’ve ever received?

25:14  

It takes longer than you think

25:15  

of it. share one of your personal habits contributes to your success.

25:19  

Waking up at 5am

25:20  

Beautiful, beautiful. Not the book you’re reading now. Not the books you wrote. If I’m in my doldrums, I’m just not feeling it. What book are you Fergie read this book.

25:33  

Man’s Search for Meaning by Viktor Viktor

25:34  

Frankl my man can answer. What’s your most commonly used emoji when you text?

25:40  

lol?

25:42  

Baby. Okay, so don’t give me the age yard. I’m talking physically, and still being able to learn and have the knowledge you have right now. Physically what age would you stay for the rest of your life if you could?

25:55  

41

25:56  

There you go. Awesome. Awesome. What’s your favorite charity and organization like to give your time or money to charity? Water? Nice. Nice. Love that. What’s the last question? You can elaborate a little bit on this one? But what is the best decade of music? 6070s 80s or 90s?

26:13  

Do you can’t do that. If you could take the seven if you could take the if you could take the just you know what? The late you get the 6070s 80s and 90s and smash them together. You keep the 2000s I don’t know what anybody’s even what what did they just say? But yeah, listen, I mean, I guess. You know, the doors were really hot. You know, I’d say probably the 60s. Okay, now, once you had the doors when they kind of capped off like early 70s after

26:40  

dry. Okay. So if you don’t answer a stronghold, are you brother?

26:44  

I am 41

26:45  

Okay, so yeah, you feel it? Alright, so then you said your damage? You said don’t say my age. No, no, no, no, no, no, you said 41 that says you said you stay for the rest of your life. That’s awesome, man.

26:55  

Well, you know why? Because in the in your 20s you buy shit you can’t afford, right you get into debt and 30s you continue to realize what you did. And then 40s you realize we don’t need shit. You become minimalist. And you understand yet that continue to have that mortality. Talk to yourself like I’m not going to be here forever. I need to. I need to make this count.

27:14  

Love it. Love it. So how can we find your brother,

27:17  

you can find me on LinkedIn, I spent a lot of time on LinkedIn. So to search for me, Sebastian Rusk, and Sebastian russell.com to if you haven’t a virtual event, sales meeting, team meeting and meeting buddy to help orchestrate and run that as far as a host or emcee. I’m definitely available for hire. And I give talks on podcasting all the time to of course, the podcast launch lab.com is our company and you can find podcast equipment and testimonials and reviews and you can schedule a call with me In fact, direct link to my calendar is podcast launch lab now.com. Okay, that’ll actually add you to my list. So you get updates when I drop new YouTube videos, any type of new announcements, anything podcasting, I feed I feed that list with with as much free information as I possibly can. And so it’s a great resource for you. But yeah, blink LinkedIn. Of course. It’s hard to not find me

28:09  

on I think that’s how I found you actually. I mean, I’ve watched your videos before they kind of came through as I was launching a podcast. But yeah, they’re in fact active on LinkedIn. Oh, yeah. Very, very active. Yeah, we

28:21  

just launched a robot um, show so you may have found me through that process. Okay, God, you polish share not,

28:26  

no, I don’t, but I will definitely look into it. so special. Leave us with one last Knowledge Nugget you want us to take with us internalize and take action on brother.

28:36  

If you know that you’ve got a story and you’ve got a y that you can talk about, I don’t care if it’s YouTube, I don’t care if it’s a podcast, but you know that you’ve got it in you. And you’re not telling that story that makes you a taker, you are being grossly negligent to your community and to the prospective community that you can build by not telling that story. I guarantee you having lived this 41 rent my eight ripe age of 41 I don’t know much I’ve learned learned a little bit a lot along the way. But I do know one thing and that is the ability to create a life on your terms that serves other people equals freedom for ever and that is a very very, very tough thing to ever argue with. So get out of your own way that’s chances are you know, you’re in your own way. We’ve all been our own way we will continue to get in our own way but it’s the accountability and the people that are willing to tell us the truth that helps us actually get out of our own way. So we can do shit that matters. Okay, when people start telling you things like wow, I never thought I would get here but I’m here you start to realize that you’re doing work that matters so don’t wait and start doing shit that matters.

29:44  

That’s that’s fantastic squad you just had basically a free masterclass with my good friend and kind of a neighbor and full disclosure is about 40 miles 50 miles south to me here in South Florida, but he’s gonna remind us that you know, good podcaster can tell a solid story. And if you’re interviewing People that, you know, make it 80% about the guest and 20% about what you have to say, if you have a story, extend it to your brand. Get it told, if you know your why, and you’re not sharing it, it makes you a taker. So if you’re afraid, get out of your own way, get with me and I’ll introduce you to Sebastian personally, to get that podcast started so you can share your story. He’s going to remind you young bucks out there to slow the fuck down, but still keep grinding and if you’re going to fail, like he told a great failure story, fail forward, learn from it move forward. He wants to build a community that empowers what you have built so he’s going to help you build your idea into a podcast and help you empower he lives a life of service. He is fantastic. He levels up his health these levels up as well. He’s earned his varsity letter here with time to shine today. Thank you so much for coming on Sebastian.

30:53  

Thanks for having me. Scott was a blast.

30:55  

Awesome, brother. Hey, thanks so much for listening to this episode of time to shine today podcast, probably brought to you by southern New Jersey real estate real estate excellence who can be reached at 561-249-7266 and online at www dot Sutter in Nugent comm if you’re a business owner, a professional who would like to be interviewed on top to shine today, please visit time to shine today.com slash gust. If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcasts. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you’ve been listening to, it’d be great if you could just give us a five star rating and tell your friends to subscribe while you’re at it. I’m your host, Scott Ferguson. And until next time, let’s level up. It’s our time to shine.

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