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Speech Transcript

0:00  

Hey, this is Alex sanfilippo with pod match calm. And if you really want to learn how to level up your life, you should be listening to time to shine today with my great friend Scott Ferguson, time to shine today podcast squad. This is Scott Ferguson and this is episode 144. And this is Alex sanfilippo 2.0. It’s my second interview with my really good friend Alex, who is did so much for me. And I mean so much for me in the podcasting space. He is the founder of pod match calm, and it’s a platform that kind of is like a match.com, if you will, for podcasters. So Alex sees pod matches the industry standard for hosts and guests to connect in the podcasting space. That’s exactly what it does. Alex has taken a radical radical leap into this endeavor by burning his boats like Cortez did and leftism his job of many years in the aerospace industry, to provide a service for us podcasters to really connect with great people. So without further ado, here’s my really, really, really good friend Alex sanfilippo. From pod match.com level up.

1:19  

Time to shine today varsity squad is Scott Ferguson and I’ve got my really good friend, someone who’s all about going further in life and business, who’s about ready to take the leap of his lifetime. And he surrounded himself with the right people, total go giver, someone that’s helped me level up time to shine today, podcasts through different channels. I love this guy, I call him a kid because he is a lot younger than me. So I’m allowed to say fantastic individuals, Alex sanfilippo. Um, he’s actually here in my home state of Florida, Florida. And he’s about to make a major, major leap in his life, which I just mentioned, but he has a platform called pod match. So allow you pod met podcasters out there that are listening. And all you other coaches that I’ve interviewed, or if you’re a coach, or a professional that wants to be interviewed needs to listen to this episode, and take notes, because the founder or co founder Alex sanfilippo, is here to talk about pod match. Again, Alex is fantastic. He’s a really good friend of mine, not only in business, but in life. And I just want to welcome him to the show. Alex, thank you so much for coming on, brother.

2:35  

Scott. Thanks again for having me, man. It’s an honor to be back here with you.

2:38  

Yeah, it’s funny, I had Alex, I’m back in Episode 81. And he’s a smarty pants. He’s an aerospace guy, you know, and, you know, he’s about ready to take a leap. So I want to kind of get into that part of it, if you don’t mind talking about a little bit, a little dive into the pot match. So tell us about this leap. You’re about to take Alex.

2:59  

Yeah. So you know, I’m in aerospace, you don’t take a lot of risk. Because planes, I’ll pull over on the side of clouds when there’s a problem, you know, not like a car on the side of the road. So there’s no room for error or anything like that. So it’s not a very, there’s no risk involved. When you’re manufacturing aerospace parts, like it has to be perfect. And I think for many years, I’ve kind of carried that mentality of, hey, anything I do has to be perfect. Before I go all in with it. Like I have to get to that point where it’s perfect. And more recently, over the last couple years of being involved in podcasting, I’ve just gotten myself around great people like you, Scott, that that would coach a little bit different than the perfectionist mindset, you would say that, hey, just get as good as you can, like, get to where something is, is done well, and kind of leap into it. So for me, something that I just know, it’s time to do is actually to say bye to the aerospace industry, which to a lot of people and this is going to be shocking news for a lot of people that have been following that part of my journey. I’ve been in the industry for 15 years. But when I started pod match and immediately saw the potential was there and the company became profitable within two months, and it’s continued to grow. It’s made me realize that you know what, this is a risk that I have to be willing to take, I have to make a jump because now I’m at the point where I’m realizing that it’s only growing at the pace, it’s growing, because it’s all I can put into it. If I can put more time into it, it would grow faster, I’m actually able to see that through the metrics. And I just know it’s time to take that leap and say bye to aerospace to the traditional nine to five corporate america job and move into full time. SAS entrepreneurship, if you will, right. So yeah, man, it’s just something I know I need to do. So

4:28  

what is your beautiful wife Alicia, think about this. Leap, if you will. It’s a radical leap, man right? You know?

4:36  

Yeah, funny funny quick side note here because we’re friends i can i can tell you this when she saw me like putting on all this gear getting ready to jump on a podcast with you. She started singing a song I want to say it’s called Fergie licious. And apparently singing the whole song. I didn’t know that. But anyway, so she’s like, anyway, I don’t I don’t know. It’s I’m not gonna do that. But she’s like, She’s like, yeah, you’re gonna Scott Ferguson. Right? Well, yeah, I am. So anyway, she’s on He’s such a supportive individual. And if I can give you a little bit background as to our relationship, and entrepreneurship standpoint, it was about I think, maybe five or six years ago now, she had always had this dream of starting her own clothing boutique. And she had a background in in retail, she was upper management with express that clothing line. And she just always had an idea, like, eventually I’d like to have my own boutique. And it was one of those things where I knew Okay, I’ll keep a solid nine to five jobs, we have insurance. So we have some sort of income, and you go after that. And then later on, I’d like to do that, at some point in my life, I’d like to explore the entrepreneurship side of me. And we did just that she ran that for years. She grew it up from just starting a little online boutique to having a really great storefront brick and mortar and online store. And last year, she she sold it so in 2019. Yeah, she sold it in 2019. And, and did really well. So it’s kind of like my perfect timing

5:53  

on the brick and mortar stores. I tell you

5:55  

the goodness No kidding. I was like, first off it was before the holidays. They’re like, No, we got it. We got the holiday season. That’s fine. I’m like, just take that. So I actually have a wife over Christmas, it would be ideal. All right. So we did that. But also like getting out before the entire COVID thing, man, what a blessing. So it was great time

6:09  

kind of store was it? What kind of boutique? Was it?

6:12  

women’s clothing? Okay, like accessories and things like that. Yeah. So, um, yeah, it’s done really nice. She did some good work there. Um,

6:19  

gotcha, you know, good. No, please go ahead. I’m sorry, Alex.

6:23  

Oh, no, you’re fine. Not what I was getting out. There is just that, hey, it was time now to for me to try this. And she’s been just as supportive as I was to her. Obviously, initially, the first time I mentioned that, hey, I think I’m gonna leave the aerospace job. It was kind of like a deer in headlights. She’s like, really, like, you’ve been doing that for 15 years, like you’re going to leave. So. But she’s been very supportive and has come alongside me has really helped me a lot with this business as well.

6:43  

You know, what? And I don’t, there is no plan B this way that I live life, but aerospace is always going to be there. You know what I’m saying? So, yes, you know what, it’s going to be there. But do you are going to crush pod match? You know, you said that? If I remember this correctly, when you add value to people’s lives, income and profit will follow? I believe you said that to me. Right. Something along those lines? Yeah,

7:09  

yes. Better than I did. So I’ll take that. Just like that’s it. Yeah. So

7:13  

that’s one thing about pod match squad, if you’re listening out there is it? You know, Alex was gracious enough to let me kind of in was almost kind of in a beta, you know, testing time, and I’ve used it to meet a lot of you listeners out there to bring you on as interviewees. So, you know, tell us the origins in what was the the seed that was planted to say, hey, I want to put people together through this pod match platform.

7:42  

Yeah, man. I’ll tell you what this actually all this is a great, this is a good business story here. So I’m excited to show sleep, huh? So it all started back in early March. I don’t know if you remember this. But we used to go to conferences in person, shake hands and hug and all that you remember that like you weren’t scared of each other. like you’d smile and people didn’t run away from you. Like, they’re like, Oh, hi. Anyway, so I went to an in person conference. And I showed up at that conference with a newfound idea for starting a business, which was simply this, which was to show up with the intention of finding a need, and then offering the solution to that needs somehow, which is the most basic form of business ever, right? I really, the lightbulb clicked for me with this. This guy named Dain. Maxwell, he has a book called start from zero. And he says that’s how we started every business he’s ever succeeded. And he just looks for a problem. If you can find enough people the same problem. If he offers the solution. He goes for it. So more or less, that’s what I did. I showed up. I said, Okay, Alex, your job at this podcasting conference is to look for problems. And again, like you said, I seek to be a person of value, not just a person of profit. So it wasn’t just looking for more coaching clients or guests or things like that, I decided I’m going to go and help as many people as I can. So when I got there, I just started asking, Hey, what are you struggling with? And I had people on one side of the room saying, well, Alex, I’ve been podcasting for six weeks now. And I’m really having trouble finding guests. Like I just can’t find the right ones. I can find people who want to be a guest, but they’re not the right fit. And the other side when I was talking people that said, Hey, I really want to grow my show more. I just released a book. I have a course. And I really want to be a guest on podcast, but I can’t quite find the right ones to be a guest on. So it’s funny. It makes it really easy to click now is we’re talking about Scott, right? Like it makes sense. Like, oh, that’s how Potlatch came forth. I couldn’t figure it out. I went home and I was like, I don’t know what to do. And I was actually mid workout. It’s when I told the guy this the other day I told him, I was like doing kettlebell swings, and he told me I should spend more time with my kettlebell. Because I was doing kettlebell swings. I just clicked I put on the kettlebell ran inside and I’ve whiteboard behind me right now I just started whiteboarding hard. Yeah, Mike, if I could do something like online dating, but for podcasters to meet to do interviews, that would be the solution to the problem that I found at this conference. And that’s exactly where the idea came from. It just went after it from from then on. Love it. And you know,

9:47  

there’s a lot of moving parts to pod match. Okay, I mean, there’s a lot of moving parts in this really wise guy said a person who is doing everything is actually doing nothing. level up your focus and what you’re good at and sub The rest this guy was the person I’m talking to right now actually said

10:03  

that to me.

10:05  

Right? So there’s a lot of moving parts to pod match. So how did you find the right partners to level this up to the point where where it’s at now and where it’s going to?

10:13  

Yeah. First off, never never burn a bridge, never assume something’s gone or done. Keep a Rolodex of people. I don’t necessarily mean like a physical Rolodex on your desk or anything like that. But keep something of the people that have been in your life that you think you might need, again, in the future, enough, maybe at that point, you’re like, I don’t know if I will or not keep that list. When I had this idea, wrote it down, I immediately thought of somebody who I worked with years before I did some project with this guy. And he is a like, Master back end developer, like, just brilliant as all get out. And I reached out to him like, Hey, hey, Jesse, he’s my partner in this. I’m like, I’ve got this idea. Can I pitch it to you and see what you think I pitched it to him. And he literally told me the next day, I won’t forget it that that workout was March 10th, I pitched you that same day to him in March 11. He’s like, Hey, I’m dropping every other project I’m working on like, you have something like and I’m we’re going to do this together. Let’s do it. And again, we’d worked together before. So we knew we had this synergy there. So like, that was a thing I was thankful for. But if it would have been one of those situations, it’s like, well, work together, he’s gone. Like, I don’t need to keep his contact information. And it’s one of those things where I knew that, hey, one day, we might be able to do something again together. So for me, it was not to sit down and figure out how to be a software developer. I don’t know how to do that. Right. And honestly, like, I have a lot of respect people who do, but I don’t think that I’ll repeat me. But what I did is I said, Okay, my strength area is to write up the idea initially, can I sub everything else out, so I can just focus on the idea. And I’ve come to call this meaningful work, because I believe that all of us is entrepreneurs, people in business, we have all the busy work that we can do. But the true meaningful work, the one thing that drives it forward, if we can spend more than 20% of our time on the thing that gives us 80% of results. Even if you have to do more than 20% of time on that one thing, then we’d actually be able to get a lot more done every single day. And I’ve called this just meaningful work. So I made sure the all the way through that I focused on that. And it Scott, as you know, I mean, there’s a lot of distractions, there’s a lot of shiny objects, I’m like, ooh, I could build out the Twitter, ooh, Instagram, we should have a tick tock. Like all these things sound fun, and some people could even say they are important, but they’re not the number one thing I knew I needed to do. Some of those things need to be subbed out automated, they need to be pushed away for now. So I could focus on the main thing, which is can the software do what it’s supposed to do and solve the need? People aren’t gonna care if my Instagram looks great, if it doesn’t work, right? Sure. So you have to make sure that you do that. And so I’ve just been focused on time and time again. And the way that I put this is that meaningful work takes discipline to start, it takes consistency to make progress. And it’s something that you just have to continuously go after every single day, you just cannot stop at it. So at the end, the day consistency is what’s going to make you actually achieve the goal that you have. So you have to be consistent with it over time.

12:50  

Wow. So what do you see as the biggest hurdle, the biggest bug? Because there’s really, I mean, there’s other platforms out there like pot it and a couple of ones, right? Yeah. Um, what do you see in outside a competition? Because really, there’s no competition yet is it’s like, the old I don’t even know what the first dating website was eHarmony or something, there was really no competitor to it at the time. But eventually, there’s going to be which there’s really the competition aspect is, to me, at least from what I’m looking at. and due diligence I’ve Did you know, there’s not much out there. But what is the big hurdle right now? What What is like your like, feel like maybe you’re hitting a brick wall, and you know, you’re gonna eventually knock it down. But what is that hurdle right now?

13:32  

Yeah, so a couple things, first of all mentioned, to speak to the competition side of things, the way that I look at this industry, because podcasting is still very early. I mean, it’s more than it ever has like, which is nuts to think about. It’s been around for four years. So I don’t look at anyone as competitors. I look at him as co educators, we’re teaching people to this type of thing exists. So I’m okay with that. I’m not going to look at anybody, like can’t leave, they’re doing that. And yeah, there’ll be a service out there in no time. It’s exactly what we’re doing. Right? Like, it’s just going to happen. And that’s perfectly fine with me, there’s more than enough space to go around. Now, if it was a mature market that started to decline, that would be a different story altogether. But we are growing. So there’s room for all of us to co educate people that can actually understand Oh, there’s something that can help me get interviews, or help me find places to be interviewed. So from that regard, I don’t really look at that as an issue when I look more as the issue is because it’s a SaaS software as a service. Timing is so delicate with it. Like when do you When do you scale like we could we could technically have more users right now we know we have ways to do it, we have marketing campaigns are ready to go. But if we send them out too soon, then we’re going to have an influx of complaints or possible issues and not that it’s not a good service. But if I’m getting right now 10 complaints a week on something random like hey, this isn’t really working, I can’t figure out this and then you add an extra thousand people well then I maybe just added an extra hundred complaints after now go through so I become someone who’s working on growing the business the meaningful work I am now somebody who’s in customer service responding and because early on we honestly have the the capital at this point or the income To be hiring staff to to do that type. Absolutely. Very careful with the timing, I’d say that’s probably the biggest thing right now is just kind of juggling that and really figure out what that is because companies succeed and fail when they scale too fast or too slow. There’s a sweet spot that really works. And it’s a matter of just discovering that. Awesome. So and because you

15:18  

just nailed it. I mean, there’s barely a million podcasts and out of the million podcasts, probably only 100,000 are consistent. You know, I’m saying I’m sorry. There, you’ll you’ll see right, I guess out there, but the last drop was December 2017. and stuff. Yeah. With it being so new. And how, how do you plan that scaling? Like, because you’re at the forefront? Alex’s. You’re a very humble dude. But you’re kind of at the forefront of what’s happening. So you said that there’s a sweet spot? What do you think it is? Like? What do you think that sweet spot is? You know, are you just going off feedback from users that you have now as you grow? Or what do you use in to gauge your analytics to for that feedback, or to grow?

16:02  

Yeah, so a lot of it is we want the entire thing to really be driven by the people that are using it. So it’s a lot of outreach and just pulling people in. Really, there’s this book by, by Bye, goodness, I’m trying to blink on this guy’s name right now it is I’m looking for it. It’s somewhere over here. It’s called hug your haters, Jay Baer. That’s it, it is Jay Baer hug your haters. And it’s about the people who complain about your products, your services, your podcasts, whatever it might be, how they’re giving you the biggest gift that anybody could, because for every data will show that he did massive research on this, the data will show that out of every one complaint, there’s 25 people sitting behind that person that will never say a word, but they have the exact same complaint. So for us, again, yeah, we don’t get a lot of complaints because it is a free service, which is great. So we get people who just have suggestions, but I greatly greatly appreciate when somebody is willing to step out of a comfort zone and say like, Hey, I don’t really understand this. I think other people might not either. So we’re evaluating that feedback. And then we’re also watching the data. So we’re seeing how people are actually using it. So we’re not looking at the individual user necessarily. We’re looking at the overall trend, do people actually follow through on it on each of the processes we have in place? Do people get lost when they try to go here? I’ve even gone as far as watching new users use it doing a screen share, and just setting it up and watching them use it. If I get stuck, I make note, I’m like, okay, could we improve that so people don’t get stuck there. So for me, I mean, I’m obsessed with, I mean, it’s a customer obsession at the end of day, like I want the people who use this to be really happy and really satisfied with what they get. And that’s basically the feedback that we’re evaluating. So again, we’re looking at the actual data level, but I’m also doing hands on with people, they’re actually using the program and getting their feedback as well. And seeing how they feel about it. And that’s, that’s how we’re basically determining when it’s time to grow. So we hit a point where it’s like, uh, where’s like, Okay, now we’re ready, we can we can add another 100 users like, easily, we get another hundred, another thousand, whatever it might be. We know those points when it starts really slowing down. When we fix the things that we see. And we don’t take all data, we don’t take all feedback, we take the ones that we know really are important and have some

18:02  

merit. So riddle me this, then it was one of the I want to say complaints. But feedback was now when I actually typed back to somebody that reaches out to come on my show. I I used to hit enter and it would automatically post now I have to actually hit send. Is that a fix that you guys did? I don’t know. I mean, it’s, I love it now because I we typed so fast. And I used to hit enter and be like crap, man, I already sent it kind of like Facebook does, you know in the messenger, like if you’re on your keyboard, I don’t know that if you fixed it. Don’t unfix it because it’s fantastic. So I actually actually don’t know if we met we did did his point, we just did a big upgrade to the messaging thing. So now it looks more like an iPhone. It shows like your stamps and stuff. Sweet. But I don’t know if we were supposed to make it. So you can’t press enter. I’m gonna have to look at that. No, we just did that

18:49  

yesterday. So you’re the first person to mention it. But here we go. That’s the feedback. valuate

18:53  

Well, like yeah, if you if I’m actually sending a message, then yeah, it’s pretty sweet. I mean, it’s the actually, you know, what if people that are watching on YouTube, I’m going to actually share the screen real quick. Yeah, let’s do it. And here, you know, it’s like this lady Laurie reached out to me and I was actually able to get back to her with my kind of intake form. But before when you actually type something, you hit enter, it would actually send it now you actually have to hit reply. So um, I was gonna say something. And then one day I went in to type it and it’s been a it’s been, it’s been working awesome. And what’s kind of crazy is that I’m ranked number 60 but I’ve interviewed every single one of these people

19:37  

nice. So you got

19:38  

to confirm match and you got to

19:42  

I have to finish it which is awesome. So you know, here’s his you can see here my rank is 60 which is going to go up here pretty quick. But you’re able to the platform here is so clean and it’s so beautiful. And I anybody that’s out there that is podcasting or wants to get interviewed needs. Come on here, and then enter your information. And I found that it takes about, if you want to be interviewed, interviewed, it takes about 20 minutes to it, I think they actually ask you to make sure you carve out 20 minutes of your time because it takes because you want to get in depth and make sure you put together the best possible profile, which is fantastic. And then also, if you’re setting up, if you have a show that wants to interview people, that’s you’re going to take about 20 minutes, but it’s worth the time. And basically, all the stuff he’s asking for can be cut and pasted. I’m sorry, from URLs to your bio, which you probably have typed out somewhere anywhere. And anyway, so it took

20:38  

me five minutes. But if you’re brand new, it’ll take you 20. Right. Yeah. took me about five minutes.

20:42  

Five minutes. Absolutely. So you mentioned the F word, you know that free? Is there any other parts of pod match that can get you leveled up the system that are pay?

20:54  

Yeah, yeah, absolutely. So we have, I’m glad you asked that. Yeah, we have the free version. Because at the end of day, as somebody who really seeks to serve the podcasting industry, it’s been great to me, I’ve gotten to meet people like you that would have never met, if we didn’t have podcasts, right, there’s just, I just want to happen. So like, we got the opportunity to meet and to connect. So it’s somebody it’s a group of people that I really want to give back to. So the idea of pod match is that it will work for free for 90% of users. And then of course, you got the 10% of people that maybe they’re just released a book, and they’re a new author, and they really want to get the word out there, they’re a podcast, it’s really looking to scale and grow, we have a professional plan, which basically will allow you to have unlimited matches unlimited messages that allow you just to go in and really use it at a high level. And then like crazy filters, like you can filter just about anything, like if you only want people that are podcast hosts, they’re gonna do a blog post with you in it after the after the recording, then you can even filter by things like that. So it’s a lot, there’s a lot that you can do from a professional standpoint. But again, 90% of users would probably never use that. And we’re finding that to be the data we’re showing you that is actually where it’s at. It’s about 10% of people are upgrading, and the other. The other 90% bad math there for a second almost, but you know, like 10% at the free level. And that’s exactly what we wanted, man. So we’re seeing it really work.

22:04  

So I’m actually looking because I should actually, okay, no, so there’s no app yet.

22:10  

No, no, there is not, you know, we might not even go the app level. Actually, it works. We recently discovered that 45% of people are using it on their phone. So one of those things that the data we need to evaluate was like, Okay, can we make it more responsive on mobile devices? Because 45% of people are using it that way. So we actually did so the website is very smooth on a on a mobile, mobile browser. Yeah. So it works pretty well. I personally, I’m, maybe I’m old school man. But I really love a desktop like it’s a bigger screen, like I got control. Like, I have a full keyboard. But anyway, it is what it is. But it’s one of those bits of feedback, we had to evaluate. We need to get real because it’s funny when I told Jesse the partner when we first started, I said, Oh man, no more than like, maybe 15% of people will ever use the mobile version, people and podcasts and they like computers, I was totally off. So.

22:57  

So you know, you’re a very, very forward thinking person. What do you see pod match in five years?

23:03  

Yeah, so in five years, like I really see it being the industry standard for how guests and hosts connect in the podcasting space. I see it for people that are authors, course creators who have some sort of product or service, you’re going out there, it being the primary driver for growing their business, because podcasting is you know, is a great way to be able to market yourself, like unbelievably. And then the other side, it’s just gonna help people. This is why I truly believe people, it’ll keep people from pod baiting, people actually be able to look forward to the next interview, because they’ll have a platform that can show them what’s coming up. And they’ll be able to find that quality that they’re looking for.

23:33  

Love it. Have you ever thought Now this might be way down the road, but make pod match an actual place for people to listen to the shows, you know, like, like an overcast or like a you know, I don’t know, I’m just throwing it out there. I’m kind of spinning.

23:51  

I guess I’m kind of Ford kind of futuristic, forward thinking. And all this stuff has crossed my mind. Sure. If it comes at you, I’m like, Okay, today what matters? Alex? Like, I can’t keep exactly right. At some point, like, yeah, I see it really, you know, I believe one day, we’ll have 100,000 users on it. And that is really that is our target is 100,000 users to be using this. And at that point, we’re gonna evaluate how we can better serve those people, if it’s to actually have a way they can listen to podcasts right on the website, or if we need to do an app, whatever it might be, we are going to really go after those things. And we’ll just continue with what we have so far. Let’s just keep on evaluating the feedback and beating the expectation and need that the customer has

24:26  

love that. Love it, man. So yeah, this has just been fantastic cuz I’m stoked about your system. I’m yeah, thanks, man. Every single day, you know, and we’ve been and I’ve just found that me I had fantastic guests that came on that like my listeners absolutely loved and I wouldn’t have found them without pod match.

24:44  

Yeah, I heard one you had Michael Levitt on Yeah, but avoiding burnout dude got a great episode, man. Holy cow. He was awesome. It was reinforced by I need to leave my nine to five job.

24:54  

I need to be out of this. Yeah. That looks even better man. Literally under 69 days of what he went through and stuff. This is the crazy thing about about love it Is that him and I were in school the same school three years apart at the same that man. Unbelievable nuts and he lives in San Diego now and I’m in South Florida. So right. It’s been nuts. Yeah, he’s a great, great guy, but it is.

25:21  

Alex, what?

25:23  

What advice would you give then to other people that are wanting to start endeavor and take that leap, man?

25:33  

Yeah, man. Um, it’s scary. That’s, that’s the first thing I’m going to share and just full transparency. It’s scary. When I first made the decision, the commitment knowing that I was going to leave a job that’s been comfortable for 15 years that has paid a fantastic salary. It’s really good to me, I have zero complaints. I love the aerospace industry. But knowing was kind of do that taking that risk. And, and being willing to do that. The next day after I made the decision. I didn’t tell anybody initially. And the next day I already went back on I’m like, I can’t do this. No, I’m not going to but that’s stupid idea. And then I kept on thinking about I knew that like it was something inside was saying that like Alex, this needs to happen. I just know that it’s there. It needs to it’s a calculated risk. I don’t need to. So I started telling just a couple people told my wife first, like I said, and she was like, Whoa, really? People that are close to me, I’ve told you now like I’m telling a lot of people about it. So this day, they’re like, okay, the end will be there. Because at any point, even during that, like that exit period, I could be like, nevermind, I’m gonna stay right. Sure. I know that the more I talk about it, the more I’m going to get close to that goal. So the people around me that are really supporting me, I don’t tell the random person that I know is gonna be like, Oh, that’s a bad idea. Because people are out there. They’re like, No, you should never do that. But I make sure that the people I’m telling, especially before making the decision that it was people that were like, you know what, that’s a good decision, I’ll support if you need anything, let me know, I think it’s going to be a great move for you. But man, it’s scary. But at some point, you just have to see that See that? Like see it for what it is right risk. And, you know, there’s the there’s the old saying that like courage is still being afraid, but then doing what you have to do anyway. Absolutely. You might be afraid, but you know, it’s something you need to do, then go for it take calculated risks, I think about it, and and make it happen, man, it’s so important than, again, I kind of alluded to this earlier, but stay focused on the meaningful work. And I wrote down a quote that I kind of shared some of it earlier. But meaningful work takes discipline to start. And it takes focus to make progress in and consistency to complete. So it makes it makes, it takes discipline, meaningful work takes discipline to start focus to make progress in and consistency to complete love. If you really want to just make something really meaningful for our lives. We have to be disciplined to start it if you focus to continue with it. And to be consistent. I mean, you know, as you’re in the podcasting space, the people will tell you this, like john Lee Dumas is someone we both really admire. And he told me at one point, I always I listen to your show, he’s like, the only difference between you and me is that seven years on you, he’s like, just stay consistent, you’ll be exactly where I am in seven years now. And he’s you know, he’s a millionaire just from his podcast alone, but all these things just stay consistent. So if I could tell people something else, it’s make the decision of what you’re going to do and then stay consistent with it do the meaningful work every single day and it’ll pay off over time. Absolutely, man. I mean that’s that I love that quote with discipline to start focused progress and consistently to complete that’s that’s fantastic. And in squad you just had basically another masterclass with my guy, Alex, and, you know, somebody that I respect because he’s burning the boats, man, you know, the whole baby.

28:27  

Yeah, Cortez that Yeah, just burn the boats. And he’s going to, we won’t say war, but he’s going to give a lot of service to people and not looking to lean back on anything. And when he does that, it’s going to turn out fantastic format already is I love that. He said it’s, you know, the hug your haters, so anybody out there that’s getting some bad feedback, you know, thank them for it, but continuously look to move forward. And Alex is a dude that, you know, he looks for a problem to find the solution. And I’m going to inspire you. Hopefully that inspired you guys and gals out there that are listening to search out problems whether if you’re a coach, search out a problem to help people to level up, you know, if you’re looking to start a business or whatnot, you know, search the problem, find something where you can level up and help people. And the biggest thing about Alex’s like my good friend, Berta Medina, um, you know, she’s kind of my coach as well, but she is my coach. But, you know, she says, Do it scared. And that’s exactly what he’s what Alex is doing. He’s building a team around him to Excel to level up. He’s always humble yet hungry. He’s always leveling up his health, his wealth, his mindset. Keep crushing those kettlebells with those ideas, brother, thank you so so much for coming on.

29:41  

It was an honor man, thank you so much for the time. Appreciate you. See you buddy.

29:46  

Hey, thanks so much for listening to this episode of time to shine today podcast, probably brought to you by southern New Jersey real estate, real estate excellence who can be reached at 561-249-7266 and online at ww ww Sutter in Nugent comm if you’re a business owner, a professional who would like to be interviewed on time to shine today, please visit time to shine today.com slash guest. If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcasts. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you’ve been listening to, it’d be great if you could just give us a five star rating and tell your friends to subscribe while you’re at it. I’m your host, Scott Ferguson. And until next time, let’s level up it’s our time to shine.

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