To live a life of options and not obligations on this platform. We are stoked to bring you high performers who are not just chasing entertaining success, but redefining it through, providing above and beyond service and squad the coaching [00:01:00] nugget this week. And just have a couple clients that are coming through where they’re not tracking their thing.

So if you don’t track it, you can’t command it. I tell my coaching clients a lot. You don’t rise to the level of your goals. You fall to the level of your systems and in business, your financial tracking system is either sharpening your edge or quietly dulling it while you stay busy and call it progress.

I had this coaching client pretty recently, high performer grinder, always in motion. Clients coming in calendar, full energy, high. On the surface he was winning, but when he finally pulled back the curtain on his numbers, the truth hit hard. Certain jobs were costing more than they paid. Time was bleeding out.

Cashflow was tight for no reason. He could explain he wasn’t running a business. He was sprinting on a treadmill going nowhere. Once we started tracking real job costs, real margins, real cash flow, everything changed. Confidence went up, decisions got sharper, stress went down. He didn’t need more hustle, he needed more clarity.

That’s the truth. Discipline isn’t just in the gym or on the track or on the mat. It’s in your numbers. Neutral thinking isn’t just for performance under [00:02:00] pressure, it’s for looking at your finances without ego. Ownership isn’t just a mindset. It’s knowing exactly what’s happening in your business. Not guessing.

If you don’t track it, you can’t command it. And today we’re bringing on a guest who lives in that world every single day. He’s a good friend that was referred to me by another awesome sauce, networking phenom, Dana Ervic. But we need to buckle up today because we’re diving into side of the business that can either make you wealthy or quietly bleed you dry while you think you’re winning.

My guest again, Michael Rincon is a certified QuickBooks Online ProAdvisor and founder of Clarity Accounts Bookkeeping. He works with service-based business owners who hustle hard land clients, deliver great work, yet still wonder where the money actually went. Michael helps business owners track true job costs, commissions, and cash flow leaks, so they stop unknownly working for free.

If your books are behind, tax season feels painful, or your current bookkeeping support is unreliable. My guy Michael, is the one that will bring clarity, structure, and [00:03:00] control. Clean books, smart decisions, tax ready, confidence, sustainable growth. So Varsity Squad, let’s welcome my good friend, Michael Ring.

K. Michael, thank you so much for coming on. Please introduce yourself to the Time to Shine Day podcast, varsity Squad. But first, what’s your favorite color and why?

Michael Rincon: Favorite color. I don’t think I have a single favorite color. Yeah, I think I have favorite colors. I love to combine colors together,

Coach Fergie: right eye.

Michael Rincon: So if I had to pick a few, it’d be like Navy, burgundy, lavender, and

Coach Fergie: man. Yeah. Look at you handsome dude. He can rock ’em all. They’re all in his color wheel. And, complete this sentence for me real quick. Okay. If a business owners knew one thing about their numbers, they’d sleep better at night if,

Michael Rincon: if they knew.

How much money they were spending on expenses. ’cause most people

Coach Fergie: don’t realize a lot of it too.

Michael Rincon: Yeah.

Coach Fergie: Let’s get to the roots of Michael. Okay. I know you and I talked off Mike, you’re a transplant from New York City onto the Carolinas and stuff like that. And we talked about the halfback thing [00:04:00] and we probably kept him on the mic way too long, before starting here.

But tell us a little bit about your roots. What makes you qualified, to really handle like millionaires, multimillionaires, or just everyday Mom PS books.

Michael Rincon: Yeah, so the short answer is I graduated in with a kind degree with, I’m sorry, communications degree. And I worked my way up from 10 years.

So like it’s, I know it’s a communications degree. What are you doing in accounting? I landed as an accounting assistant at Wells Fargo. Worked my way up from accounting assistant to data analyst. And so I’ve done lots of work that way. And when I started doing the bookkeeping stuff a couple years ago, I’ve been with all kinds of clients.

I’ve worked with startups that are brand new. I have a couple of seven figure clients. Making millions of dollars. Awesome. What’s really interesting is that regardless of how big the client is or how small the client is. 80% of the work is the same, and you’ll see the same problems over and over. Most clients have no idea how much money they’re really spending.

They think they know. They’re like, I have a general idea, but they don’t realize how much they’re spending on expenses. They know how much, they don’t know how much they’re supposed to take home. They don’t [00:05:00] know why the marketing is not working. So it’s all over the place. The problems are the same regardless of how big the size of the company is.

Coach Fergie: Wow that’s so true too. I was like, was in my real estate world, that’s where I kinda started and built whatever my version of success. And it’s I would be like, oh my gosh, I’m listing a million dollar property. And like my mentors would be like, dude, it’s just a couple extra zeros.

It’s the same work. It’s what you just said there. So if you made that shift from communications degree into numbers. What was the, when did you start to fall, because you would not fall and do at the level that you do without falling in love with numbers and stuff like that.

Were in the back of your mind, were you always a numbers kind of guy, systems guy or what were you.

Michael Rincon: No, I was never, I was actually, my plan was to be a theater major. I was gonna be an actor. Oh. But that didn’t work out. So I realized I’m gonna have to get a real job. And so communications made sense.

And then the accounting just I, like you said, I just fell in up with it outta nowhere. I remember my first job, like six [00:06:00] months into it, they’re like, Michael, you gotta learn how to use Microsoft Excel. I’m like, I don’t know how to use spreadsheets. I’ve never used spreadsheets before. And it just happened naturally.

Just, I can’t tell you what it is. I don’t know why. Maybe it’s because I have Asperger’s and that’s part of it. I just have this attention to detail that works. Wow. But yeah, I just, I could, people, a lot of people hate spreadsheets. Their eyes glaze over, like Keith Craft, Keith Razzi says, and never eat alone.

His eyes glazed over for me. I can do spreadsheets all day. It’s almost like a video game to me.

Coach Fergie: Did you hear that, Keith? He gave you a little fr he gave you a little shout out. Keith’s a. So that’s that’s awesome, man. That it’s so true though. It’s so true. And the funny thing is with me, I love spreadsheets.

Love, really? I like, I’m blessed to have a virtual assistant in the Philippines that sets me up with my spreadsheet every morning. And so I see like where my day’s going now, if you start adding numbers to it, I’m calling Michael, bro, you don’t need some help with this, right?

But flow and stuff like that is what it’s about. Okay. Can you answer real quick for me? What kind of job would you get with communications? I’ve never knew that, ’cause I don’t have a college degree and I hear [00:07:00] communications major, but what kind of job could you have gotten or are they saying you can get with communications?

Michael Rincon: I was looking at marketing jobs, pr, public relations. Oh, things like that.

Coach Fergie: What you’re doing at growing your business anyways. Yeah. Which is which is crazy. And your acting must really. Just because you didn’t make a career out of it, you can still do it. So that must really help with networking and stuff like that.

’cause I’ll tell you right now, brother, I go to improv once a week. Nice. Just so I can, I have a radio show here in South Florida that I get to interview, millionaires, billionaires in Palm Beach, right? And then I have this platform where I get to interview awesome people like you that help the millionaires, billionaires, and you do yourself.

So it’s I gotta be able to ask questions on the fly and, if then, all this stuff with improv. So I do enjoy it. Most Michael, most business owners think they’re making money because the revenue looks good, right? So what’s the brutal truth? You see when you open their books for the first time gimme a story, man.

Gimme something where you’ve worked with somebody, one of those six or seven figure dudes or duets, and [00:08:00] it’s just bro you’re effed. They look good here, you’re forecasting now. So gimme some scuttlebutt, man.

Michael Rincon: One thing that comes to mind immediately was I was working with a marketing agency and they were working with a Facebook ads agency and they were making a three text return on ad spend.

So return on ad spend, meaning like they were spending $2,000 or whatever just on Facebook ads, and they were making $6,000 a month on paper. That’s what they were being towed. Okay. That’s where their dashboard said to go high level. But when we look at the backend, what happened was they were not making profit at all.

And the reason why they were not making profit is because despite the fact they were getting all these sales, it didn’t account for the fact of cost of goods. So it didn’t account for the fact that they had to pay for contractors to be in the office to make, to take those calls to do the actual service.

Yeah. Didn’t count for the fact that they have to pay for real estate, the rent, leasing, all that stuff. And so one of the things that came up was that she wasn’t actually making profit.

Coach Fergie: Okay. So with that being said, like if they had, so what I’m hearing again is that [00:09:00] there’s other things that are involved into the bottom line that they weren’t taking into account.

So they were throwing out too large, getting six large in, but the expenses from the other stuff we’re overtaking that. Correct. Okay.

Michael Rincon: That’s exactly

Coach Fergie: what happened. Yeah. Gotcha. So what is your advice to tho those people? What do you kinda lay out for ’em? What can you plan, what do you spreadsheet for ’em?

Michael Rincon: What I do every month is I work with clients. I go through their profit and loss. That’s a report that says, here’s all the numbers you made. Here’s the money you made in, here’s all the things. All the money came out at a high level, and I go through and I say, Hey, here’s a high level quick review. You spent this much money on marketing this how much money you spent on contract work.

Here’s how much money you spent on education. And the reason why, like you may have made. $10,000 or $20,000 or a hundred thousand dollars a month. You look at your payroll expenses is we’re more than 50% of it. And so I have to explain to them like, here’s the reason why you’re making all this money, but your money’s, you look at your account like, where’s my money?

It’s because you’re spending all this money on things that may or may not be serving you.

Coach Fergie: Gotcha. And so when you say a high [00:10:00] level look, is that what you’re really digging into the details of their business, of their numbers? Not just taking that 30,000 foot view look, you’re like, you’re really digging into there and saying, listen, dude, you’re spending this.

I’m so anal with my stuff that I use the Rocket Money app. So I just use it just to know where my subscriptions are. And just like that commercial brother I had subscriptions to like Under Armor and stuff like that. They would come out every month at 12 bucks a month. But it was like, dude, so you can find those hidden, barriers, if you will, for them? Yes. Very cool. Very cool. You’ve said like a lot of service based entrepreneurs are unknowingly working for free, right? How does that actually happen and what’s the first red flag that they’re missing?

Michael Rincon: The reason that happens is because they’re not tracking their numbers.

And so you said it before if you’re not tracking your financials, you can’t command, you’re tracking the data, you can’t command it. And so that comes down to,

Coach Fergie: say that again, man. People need to hear that.

Michael Rincon: Yeah. If you cannot, I’m butchering this, so I apologize. I tried to write, we’re do

Coach Fergie: it.

Excellent, bro.

Michael Rincon: Yeah. If you’re not tracking your numbers, your KPIs, [00:11:00] you can’t command them. And so we’re talking about financials, but this applies to everything. Everything.

Coach Fergie: Yeah. Yeah.

Michael Rincon: Thanks you

Coach Fergie: that quite a few. Not tracking your financials or your numbers and the greatest of details. You can’t command anything that goes with a.

We’re in the second week of January right now, third week of January, and people that wanna lose the weight and stuff, you gotta find the details because that’s where the information is. So what my Michael’s putting out there is know your numbers and if not, get with him and he’s gonna help you find them.

So let’s get real for a minute, Michael. What’s the biggest lie? Biggest lie, biggest business owners tell themselves about their finances and how’s that lie? Quietly killing their growth.

Michael Rincon: I feel like the biggest lie that I hear from people, from business owners is that that things will get better over time.

I just need more time. I just need more money. I need more sales. Just, I just need more time. It’ll get better in the future. A quick story. This is not what happened to me. This was on the Dave Ramsey show. This is the highlight where this will been called into Dave Ramsey and says, dave, I dunno what to do.

’cause we got a [00:12:00] letter saying we’re gonna get foreclosed on. And I have no idea why that, when she dug down and found out that her husband had kept getting loan after loan, and when she confronts her husband, he’s we’re so close, babe. I’m this close to making it big and making this business work.

And like none of my prospects or clients have said that, but they’re, they say things that are like akin to that, that are like, they believe, they’re like, I’m disclosed.

Coach Fergie: Dude, which I’ll show you something off, later. More privately, but I was printing money in oh 4, 0 5, just with the real estate and if had a pulse and you pinky promised you made 200,000 a year, like you were given a home loan, right?

Really buried the country. And so I was like, I would really be lax on my taxes, right? I’ll be like, oh, the market’s always gonna go up. I can always catch up. Brother, next thing they’re leaning me, taking everything from me. And it was like a story that I’ve actually told on big networks, and it was a big seven figure number, bro. I’ll show you like off camera here. But it was scary, right? And people are they almost, do you find that they’re [00:13:00] almost in denial?

Michael Rincon: Yes.

Coach Fergie: Yeah. Okay. Yes. What kind of, when you have to put on your counselor hat or your, hard hat with people, like, how does that discussion go?

Are you just blunt with them or do you feel the energy and talk to ’em like that? Or like how are you, because a lot of my numbers guy tell ’em, listen, I want one thing from you. I want you never to lie to me and be blunt. Don’t be like saying, oh, we can do no, like blunt, like, how is it, or do you put on a different hat for different people?

Michael Rincon: So right now I’m more blunt than more soft. And I find that’s really important. Yes. ’cause even though, yeah, so they don’t hire people like bookkeepers usually just say, can you challenge me? But that’s something, as service providers, we all have a responsibility for to be accountable and to do what by the client, even if it’s not within our scope. And so we have to tell the client that, Hey, like this may not be what you want to hear. You may even fire me because you don’t like what I have to say. But if you don’t make changes, this is what’s gonna happen to you.

Coach Fergie: Yeah. It is so funny you say that.

I get fired a [00:14:00] lot being a coach because one, I’m so upfront with people, I’m like, listen, there’s many days you’re gonna hate me. Because you, I’m not a consultant. I’m not gonna be, like, if I was coaching, you might call. I’m not gonna be like, okay, do you use QuickBooks this way? And I’d be like, freaking, you’re an idiot.

I forgot more about this than you’ll ever know. But my superpower is curiosity, where I ask the question you’re gonna come up with, because everyone knows what they want, they just don’t know how to talk themselves into it. So it’s like you’re gonna come up with that solution through my curiosity, and I’m gonna hold you accountable.

And the way I hold people accountable is, seven years in the military doing what I did. It’s kinda like a little bit different than how oh, Michael, make sure you, I’m like, dude, where’s my stuff? I tell people up front so I get fired, but probably eight times outta time they come back.

And I’m not saying that to be like mean or look at me. Ha. It’s like they needed it. They just didn’t know they needed it. So thank you for being blunt and honest with the people because it’s their money, bro. Yeah, it is their money. It’s not their body energy that can replenish over time. It’s like money.

It’s gone. It’s gone. Especially [00:15:00] with those slow leaks. So if some, when someone comes to you, Michael, with a kind of a chaotic, overdue, messy books, right? I’m sure you’ve seen your, we could probably go out forever. What’s the first move you make to bring order? Why do most bookkeepers really never fix their problem?

Let’s start. What’s the first move you take, to bring order into it?

Michael Rincon: So I have a processes, like every bookkeeper calls us something different. Every, they have a diagnostic review. I have a spreadsheet I have from my coach, Veronica Ick, that I go through and it’s literally line by line.

I go through the client info. What is your entity? Entity type? If you have an scorp versus a partnership versus a sole proprietorship, that affects how your chart account should look like. That affects what you’re able to deduct. I go through things like, what was your previous tax return look like?

Are there any red flags there? I’m going through the different accounts, the different profit and loss report, balance sheet. I’m going through receivables. I’m looking to see are there invoices that are out there that you haven’t collected? Are there bills that are out there that you haven’t paid? I’m also looking for certain [00:16:00] clients to give an EM r commerce client.

I would look to see their inventory. How’s that working? If there’s payroll issues with insurance agencies, it’s a little bit more challenging ’cause some of them have. Like a State Farm for example. Not State Farm farmers, for example. They’ll get money coming in, but it’s not revenue, it’s customer premium payment.

And so what if you’re not careful, you’ll classify that as income and that’s gonna cause problems with the whole thing. ’cause they’ll say you’re classifying something as revenue when it’s not revenue, and you get taxed on that when you shouldn’t be taxed on that. So little things like that. I go through every little detail as much as I

Coach Fergie: can.

Gotcha. Tell me like maybe a war story that like turned out good where the people are just sing your praises. Dude, Michael saved my ars. Like gimme something that just was juicy man that you, without obviously names without names. But tell me a little something like, the squad loves to hear these things and how you basically saved people.

Michael Rincon: I had a client last year. This was a, an insight for me too. So I had a client who came to me last year and they were working with a big box accounting firm. Can’t name their name but you probably have heard of them. They have 10,005 star reviews. And my [00:17:00] client came to me and she said Michael, I have to let them go because they were inconsistent.

They were not communicating with me and they were messing up my payroll. They were inconsistent with that, which is okay, that’s crazy. And. I got ’em there, did a whole setup for them, because with the big box firms, they don’t use QuickBooks or FreshBooks. They have their own proprietary tool.

And so what happens, you have to start all over. You have to take the data and reintegrate it into a QuickBooks tool or something like that. So you can own the data as a client. And so that way, if you go to someone else, you bring someone in house, it’s always your data. So I got out with her, we took about 30 days.

We got it set up completely and her response was like, Michael I actually got like a. 10 k plus tax refund. Like she actually saved money by doing this and that. She actually had a lot of money that came in because we were able to clean up a book so quickly that she didn’t know.

Coach Fergie: Okay. Wow. It is just what you don’t know.

You don’t know. Right. It’s it’s how it happens. So have you seen the movie Back to the Future?

Michael Rincon: No. Which I’m

Coach Fergie: honestly,

Michael Rincon: I’m a little embarrassed about.

Coach Fergie: No, no worries man. It’s about a dude that goes [00:18:00] back in time and meets his parents and all this stuff. I used like to use that metaphor, but. Let’s go back to the double dues.

The 22-year-old, Michael. Okay. What knowledge nuggets might you drop on him? Now, again, not to change anything ’cause your pattern or your process has worked out for you, right? But to maybe help him shorten a learning curve or blast through a little bit like faster. What would you do? Have you, the book, what would you tell him?

Michael Rincon: Tell what would I tell ’em? Have you read the book Profit First just before I tell him I

Coach Fergie: have, yes.

Michael Rincon: Yeah. So that’s probably the most important. So I’m not a Profit First Professional. That’s a whole different thing, but yeah. Yeah. That was the most important book I’ve read in my entire life because that I talked about before about how we don’t know our profits.

We think we know it well. In my twenties I was working at the ladder and what kept happening was like, I would make more money. But I was living paycheck to paycheck. I’m like, what’s going on here? And then I discovered the book and I’m like, oh, again, I wasn’t a business owner, I was an employee, but the principles still apply of spend less money than you earned.

I just didn’t understand that until I saw the book. I was like,

Coach Fergie: right, isn’t that [00:19:00] crazy how it can point it out to you? Read that book or even I like to say, get your asking in gear. Ask people that have went down this road before you, if you’re young, out there squat, especially when it comes to these numbers and money.

And what he just said, he thought, he’s getting raises, all this stuff’s happening, yet the money’s still out there. Like profit first. Like I’m blessed that my mentors, took me and said, listen man, 10% of this is going to, this, 10% of this is getting tith, or whatnot.

And it’s just I, it really saved me. When I went through my dark times in oh nine and 10, I didn’t have to file bankruptcy. I’ve paid all my investors back for the real estate, all that stuff, because I had paid myself first. Or profit first, right? And it’s that’s a great thing to do. So how does Michael want his dash remembered that little line in between your incarnation date and your expiration date, your life date, and your death date.

Hopefully it’s way down the line because so many people need you. But how does Michael want that dash remembered?

Michael Rincon: So the question to be clear is like, how do I wanna be remembered? And

Coach Fergie: I, if I’m standing up [00:20:00] giving your eulogy, which I hope that never happens ’cause I’m probably way older than you. Okay. But if I was to do that, how would you want people to explain you?

Obviously humble.

Michael Rincon: Yeah, this is a tough one. I don’t think about that stuff very often. I feel if I just put it into simple words. A few years ago I was working with a life coach and he had us do this exercise on what is the purpose of your life? And I know some people might think that’s woo airy fairy.

I know. I don’t know. No,

Coach Fergie: thank you

Michael Rincon: for doing that. It felt right to me, so I did it. And so we did this exercise. It’s got meditation and at the end of the exercise there’s a whole, it’s a guided meditation, so if you haven’t been through those, he actually, you close your eyes. Telling you what to think.

He’s going through a whole thing, so it’s definitely, it’s worth trying if you haven’t done it, it’s interesting. Sure. He asked you to think about three important memories that were important to you. And they were very random ones, but one of my favorite ones was my, one of my favorite jobs at a startup.

And I was working and I was with my boss. It was my coworkers. And we were just having, we were having a good time. It felt like a sitcom almost. We were [00:21:00] working hard, but we were all having fun. And that to me was one of the things that came to me when I went down to my, the purpose of my life, which is to be creative.

Have entertainment and do great work for myself and others.

Coach Fergie: Love it. I love it. And I love that you said you first. You were selfish about it. Like I, if you look in Webster’s or whatever the dictionary is, now, selfish, not a bad word. I take care of myself first a hundred percent in the mornings. I’m one of those morning weirdos that gets up and cold plunges and runs and works out, blah, blah, blah, right?

Nice. But then, and that goes on for about two hours, from four 30 to six 30, it’s Fergie time. But after that, I start digging into my spreadsheets from my girl out over overseas and I really get ready. So by 9:00 AM rolls around. It’s all about everybody else. Period. So when you work with somebody one-on-one kind of, or with their business, is there any good question that you wish they would ask you but never do?

Michael Rincon: I don’t know if it’s a question they should ask me. Okay. Per [00:22:00] se, I think it’s a question they should be asking themselves, which is

Coach Fergie: Sure.

Michael Rincon: What can I delegate? What can I take off? One thing I told one of my clients, and this is came out of nowhere, we were talking and ’cause she was brand new and I asked, I told her like, RDY my job.

Is to reduce the amount of work you do. Even though I’m a bookkeeper, like I can’t do everything. I can’t do all the stuff a VA can do. I can’t do everything at operations. If someone does EOS, that’s a whole different thing. But ultimately I know I’ve done my job when I’m taking work off your plate.

Coach Fergie: Yeah, a hundred percent. Yeah. Just making it, yeah. How can you make my life easier? It’s a hundred percent. And how about your why? What is your why?

Michael Rincon: My why? So outside the purpose of my life I feel like the main reason I’m helping people. Like I know, like I have tons of stories, like I told you before about the marketing agency.

I, one job I had, I worked full time at another company, which was a franchise, shared services, and I’ll, it’s a. What they do is they handle what happened is like they would they would had a fleet service. So what happens is the a, a vendor would come in a big, they would come in, do the work, car [00:23:00] repair, and instead of getting, doing the pay for the work.

But what happened is they would send the bill to our master office because we had all these car repair shops, and what happened is, like we get the. Check from the vendor and we couldn’t take the check and disperse it to the our car repair shops because we didn’t have the bill.

Coach Fergie: Got

Michael Rincon: it from the franchise owner.

I called one guy and said, Hey I got your money right here. Can you just send me the bill? He’s I’m sorry, Matt, I just don’t have time. And I was just like, I was so upset over this. I like, but like you did this work for free. I have your money. Just send me the bill so I can pay you. And it’s like just.

That’s I don’t have a mission statement for that, but that to me is one of the things that like frustrates me. It hurts me, is I like they’re working for, I gotta help these guys ’cause they’re not getting paid for the work.

Coach Fergie: Yeah. I love that. And it you go across so many different platforms with businesses.

’cause it’s not just. You know the numbers, it’s the personalities. It’s like everything else. And like my why is to be useful to the end of my life. I’m 50, [00:24:00] okay. 54 in a couple weeks, and it’s just like I, that, that’s just to be useful. The older you get, like right now, I’m blessed to be in those silverback years between the late forties up to 62, 63, where it’s like everyone comes to you, they take you seriously.

And I love this time of my life where it’s why Hey dude, I can help you. But then it’s gonna tell time You’re old dude, get out, kind of thing. So I love that. And that’s exactly what you are. Hey, time to Shine today. Podcast. Firstly, squad, we are back. And Michael. I’m got I do make trips up to Charlotte, so when I, next time I do, I’ll have to hook up with you for a lunch or something like that where we can talk about some of these questions I’m about to ask you, for, 15, 20 minutes, some of them.

But today you got five seconds with no explanations and I promise you they can all be answered that way. You ready to level up?

Michael Rincon: No, but let’s go.

Coach Fergie: Let’s go baby. Love it. So Michael, what is the best leveling up advice you’ve ever received?

Michael Rincon: Damn. Think about others first. What can, how can I be of service?

How can I be of service?

Coach Fergie: Thank you, dude. Thank you. That’s amazing. Share one of your personal habits that [00:25:00] contributes to your success.

Michael Rincon: I like to do big three from Michael Hyatt’s concept, what the big three task of the day.

Coach Fergie: Love it. I love it. If you see me kinda walking down the street or maybe we’re at an event or something and you’re like, man, Fergi looks like he’s in his doldrums.

What book might you hand me that really got your mind shifted to the way of prosperity?

Michael Rincon: The su the Subtle Art of Not Getting a Fuck from Work. Man.

Coach Fergie: Give, I love it. I love it. Your most commonly used emoji when you text, if any.

Michael Rincon: Thumbs up.

Coach Fergie: Thumbs up. Love it. Nicknames growing up.

Michael Rincon: Mikey.

Coach Fergie: Mikey. Love it.

Any hidden talent and or superpower that you have that nobody knows about until now?

Michael Rincon: I don’t think so.

Coach Fergie: Okay. Favorite app besides QuickBooks?

Michael Rincon: Favorite app? That’s tough. Probably school right now.

Coach Fergie: The school. Okay. I love school. Awesome. Love it. Any chest checkers or monopoly?

Michael Rincon: Monopoly every

Coach Fergie: time.

Okay. Headline for your life.

Michael Rincon: Headline for my life. How bad do you want this?

Coach Fergie: Yes. [00:26:00] Any superstitions you buy into?

Michael Rincon: No, I don’t think so. Nothing comes to mind.

Coach Fergie: Go to ice cream flavor.

Michael Rincon: Pistachio.

Coach Fergie: All right. There’s a sandwich called the Mikey Ring Cone. Build that sandwich. What are we eating? What’s on the sandwich?

Michael Rincon: Oh man, it’s gonna be a cheeseburger, bacon cheeseburger with barbecue sauce, onion rings.

Coach Fergie: We’re buddies, dude. Find us a place there in Charlotte. Love it. Love it. Time machine you have for one day. Would you go 20 years in the future or any time in the past to visit for one day

Michael Rincon: time in the past?

Probably go with the past.

Coach Fergie: Me too. Me too. There’s a kegger back in 89. I’d like to go back and hang out at, listen to some hair, long hair, music and stuff back then. Nice. Enjoy it. Love it. Because I don’t know, wanna know what’s gonna happen, man. I wanna manifest my stuff. Favorite charity and organization you’d like to give your time and or money to?

Michael Rincon: I don’t have a favorite charity at the moment.

Coach Fergie: Okay.

Michael Rincon: It’s something I have a lot of work on.

Coach Fergie: Very good. Last question, you can elaborate on this one a little bit, but the bus decade of music, sixties, seventies, [00:27:00] eighties, or nineties?

Michael Rincon: That’s tough. I grew up in the nineties. Okay. So like before we had iPhone. So that’s that was to me, like the perfect time, I think because I don’t have experience in the older generations, but to me it’s like family time is really important to me. Like you have to spend time with your parents, hang out for dinner.

Watch tv, board games. We don’t do that anymore. Yeah. And I think that’s, it’s done a lot more harm than we realize.

Coach Fergie: Yeah, it has. It has. It’s like people don’t know how to be alone. Either like they’re just, they’re without that crack in their hand, you know that Exactly. Mark Zuckerberg came up with, I always joke and say Zuck is the biggest crack dealer or, drug dealer ever.

It’s true. Bringing Facebook and stuff out, right? It’s true. It’s all a decision on our part, is it, is the truth that dopamine hits and dopamine hits, which takes away from your fertility. Which takes away from making babies, which takes away from population.

It’s like crazy, right? The stuff, I know it sounds like conspiracy, but it’s so crazy about you and I grew up, like I grew up in the eighties, you in the nineties, and it was fun, dude. You get on your bike ride somewhere, listening to some good [00:28:00] music, get ice cream, maybe toilet paper, someone’s house, doing fun stuff, right?

So you, not doing harm, but just doing fun stuff. So Michael, my friend, how can we find your brother?

Michael Rincon: Best way to find me is on Facebook or LinkedIn. Just look up Michael Rincon. I’m also on my website’s clarity counts bookkeeping.com. That’s how the best to find me on social right now.

Coach Fergie: Okay. Let me just see something here.

Squad let me just see guys. Hang on. And this is Michael’s. If you’re watching Vimeo or YouTube, this is Michael’s LinkedIn. Then his website is Clarity counts bookkeeping, clarity counts bookkeeping.com. You got his LinkedIn, he is got his Facebook and his Instagram, which I did see. You do offer a like a kind of a 15 minute kind of discussion over people’s books that are free, right?

Michael Rincon: That’s correct.

Coach Fergie: It’s free. Okay. So and what’s the number for that? Reach out. Oh, you [00:29:00] reach out on Instagram? Or one of the posts he just said bookkeeping or something like that. You said to put in the the, in the message to you or something?

Michael Rincon: I think so that was something I was testing with social media.

The best way to do it, just connect me on social to say, you saw me on a podcast all you my, my post that’s right now or doesn’t have the calendar link as well on the website, on social media. Yeah. Got it. Squad. So if you’re listening, reach out through one of his socials, which will all be in the show notes.

Coach Fergie: And then just put in, they saw him on, Fergie’s podcast or Time To Shine Today podcast, and you’ll get that 15 minutes just to oversee and get a higher view of stuff. So Michael can tell you, Hey, you’re on the right course, or Dude, you need some help. So Michael, do me one last solid and leave us with one last knowledge nugget that we can take with us, internalize and take action on.

Michael Rincon: Yeah. I’m gonna repeat this. I know it’s yours, but it’s really powerful. If you’re not tracking it, you can’t command it.

Coach Fergie: Love it. Yeah. I just it’s something that was told to me. I regurgitate everything I say. So anything that I talk about with coaching, I. I, I’m, my, my [00:30:00] second book that’s coming out is called Regurgitate.

What I do is I go through each one of my podcast interviews and I regurgitate my thoughts from them. If you look at Tony Robbins, right?

Michael Rincon: Yeah.

Coach Fergie: He regurgitates Jim Rohn, who regurgitates Earl Nightingale all the way back to Aristotle and Socrates and Seneca, so it goes like all the way back.

So I love it. So if you can’t track it, you can’t control it. Love it. So squad I want you to get especially we get beginning of the year and we’re kinda launching, you gotta have people that are gonna protect your numbers. You’re gonna have people that are gonna protect your companies, and Michael said that, no, 80% of the companies, no matter how big the client is the work’s still the same. It’s like the work towards the numbers is the same, right? So just remember, just if you’re small, let’s start now. Let’s get with some, someone like Michael now to make sure that you’re on the right track for the upper trajectory.

’cause he’s gonna notice things that you’re going to miss. I promise you I missed a ton. And you know what we talked about. If you’re not tracking it, you can’t really command [00:31:00] it. And so track what you have in life. I’m sure if you’re working out right now, ’cause it’s the beginning of the year, I’m sure you’re tracking everything and hopefully you continue to do it.

But no matter what, always track your numbers. He wants you to. Look and see what you can delegate out. What’s not working for you if you’re taking up too much of your time? Delegate, it was one of the hardest things I’ve ever had to do. ’cause I like to have my thumb and everything, but I’m not serving to the best of my ability if I don’t delegate it.

A good friend Michael is living a life of options and not obligations. I see him out there doing what he loves and the service of people that loves what he does. He does things for the intention, not the attention. You don’t see him like. Oh dude, you can have this awesome Lambo if you hire me or not.

Oh dude, he actually cares about your numbers. He’s digging in someone like that’s planting trees. He’s never gonna sit in the shade of, and those are the people that we love in our inner circle. ’cause like I always say, you will never outperform your inner circle so the people you keep close will keep you on track.

And Michael, you’re someone that people needs in their life to keep them on track. You level up your health, you level up your [00:32:00] wealth. Again, Dana, thank you so much for the introduction here. This was a lot of fun and we talked numbers and made it fun. Michael, you’re welcome back anytime ever that you want.

You’ve earned your Varsity Squad letter here at Time to Shine today. Have a thank you so much for coming on, brother.

Michael Rincon: Thank you, sir. Thank you.Coach Fergie: Awesome. Chat soon.