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Speech Transcript

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L. Scott Ferguson: [00:00:00] Time to shine today. Podcast varsity squad. This is Scott Ferguson and I have. A good friend of mine, Lindsey Hittner, that I finally got on here to really do an interview with her. She has a company called The It Crowd and basically, if you’re an entrepreneur or a c suite executive, you kind of have some marketing in place, but you really need to find that next level.

Let me make a warm introduction to Lindsey. The knowledge that I guess she drops in here, Basically the free knowledge that she puts out to help you really grow your company in our discussion was just above reproach. So I know that you’re going to get a lot from it. Even if you’re not and you just want ideas on how to level up your life, tune into this because Lindsey’s journey is absolutely phenomenal.

From. Kind of her youth to some failures to how to overcome them and not where she is right now a highly sought after Agency, so without further ado, here’s my really good friend lindsey hittner from the it crowd. Let’s [00:01:00] level up Time to shine today. Podcast varsity squad. This is Scott Ferguson. And I have, well, actually I’m going to be in Texas this afternoon, but I would have known that we would just do this interview, , in Texas at at my good friend, Karen Gray’s place, her awesome podcast studio out there. Shout out to you, Karen, but I have a.

Kind of a serial entrepreneur somebody that is versed in many different backgrounds, so, , from commercial real estate where she was juggling territories from Manhattan to Chicago kind of like a trial by fire trial by sorted out kind of thing. And Lindsey is, , worked a lot with the corporate lot with media, but now she’s putting her business acumen into work helping other.

Businesses grow into chief success with fractional marketing agency. If you just listen to my last Show I had no idea what fractional marketing is. I was like back to back kind of thing here with my good friend. Lindsey Hittner and basically the it crowd is her is her company and she says it’s a noun to be inclusive inventive and involved [00:02:00] And they are intentional about utilizing their gifts and resources to give back to the community They open to challenges and being raw with others They believe that changing lives starts with them and will cause a ripple effect One community at a time.

Lindsey, thank you so much for coming on. Please introduce yourself to the time to shine today. Podcast varsity squad. But first what’s your favorite color and why?

Lindsey Huettner: Purple.

L. Scott Ferguson: Awesome. Always

Lindsey Huettner: been my favorite color. My mom’s favorite color was red. And I think that all girls when they’re little, their favorite color is pink, but I always liked purple.

And you can see in my background, we have pink and I have told my graphic designers many times. I’m like, please just take the pink. Bless. Less is more, less is more, but they continue to give me pink, but purple, purple is definitely the color. Why? I don’t know. , as it, as I got older you hear that purple is a royalty color and I’m not, no, no, no, not at all.

But I, I don’t know. It just resonates with me. I [00:03:00] like it. I like it. I love

L. Scott Ferguson: it. Like I’m purple is my favorite color too. It is? It matches our personality because. i’m chill blue like i’m looking at the atlantic ocean right now and it’s i’m very chill and blue But also there’s a red side that can kind of come out on me if my clients are taken care of or if somebody’s not Or even myself if i’m not living up to my standards that red can come out, fired up And so I kind of mesh them together.

So I guess blue and red is purple So I can kind of see that with you being a serial entrepreneur And like running the agency i’m sure you have to carry both sides of that aisle as well So purple fits you perfectly don’t worry your graphic designer, I will tell them that everything around your, your show today will be built around purple.

That’s kind of why I ask the question, because you’ll see a lot of the marketing we put out will be put around purple. So around the favorite color, but let’s get to your roots because you kind of started like the, the rat race, right? Kind of the, , this is what it’s supposed to be. This is what you went to school for.

Yadda dee, yadda dee. But. Let’s start a little bit there and let the the [00:04:00] kind of aha moment eureka moment. It was like, okay I’m gonna go out make this bigger and be of service to people.

Lindsey Huettner: Yep so I actually went I was supposed to go to school for a full ride for soccer and I didn’t go because of a boy.

Okay, this is Not something that you should do. But I didn’t go because of a boy, so that changed my whole trajectory. And I look back on that decision now and being a stupid 18 year old. It was just because of a boy, but now I actually don’t know if I would ever change that decision because it changed me from being.

Part of you go to school, you get a job, you stay in that job, you move a job, like that whole life to where I am now. So I, I stayed here in my corporate life, if you like that’s kind of where that started. So I started bartending. I started waiting tables and bartending. And from that, I found I actually had some regulars and they were from the UK [00:05:00] and they would come in every few months and we would talk and finally at one point I said, Hey, if you guys ever need any help, I would, I would love to help.

And they said, what, Lindsey, we’ve been waiting for you to ask us that because you remind us of our top salesperson in the UK. You’re hired. Wow. And from that, that’s where my commercial real estate started. So they were a E broker. So an online broker and they would go in and we would help come or we would help companies or customers find executive suites.

So phone lines, internet connection, furniture, everything was all already included for you. And it was a great alternative. This is really before like WeWork came into place and these types of businesses came into play. And so this was almost 20 years ago at this point. And I learned everything about sales from this company.

I got to travel all over the United States, all over the world. UK and that’s where kind of this corporate [00:06:00] world. Also learning how to do sales started. So I was on a headset for eight hours a day. You had to do a certain amount of phone calls and like, that’s just how it started. Sure. Through that, I then left there and again, still in my corporate world track, I moved into advertising.

And so I worked for a local magazine here in Dallas who then ended up getting sold to a larger magazine across the United States. And, and that was cold calling, that was cold calling and getting into companies and trying to figure out could they advertise with us. So that was a whole different beast there as well.

So that kind of. What year was that by the way, when you got into that? Let’s see here. So that had to been close to 2008. That’s when the market was crashing too. And then trying to sell advertising during that’s what I was wondering. Cause if you said 20 years ago, which by the way, you don’t like, you’re old enough to do that either way.

L. Scott Ferguson: I’m I’m [00:07:00] 52. I try to keep it together as well, but I know you’re not that old, but it’s like, I just started to do the math and go, Hmm. 2008. Yeah. So it had to have been hard. So what kind of challenges did you have then that you really kind of parlayed over into starting your businesses that you learned and overcame?

Lindsey Huettner: Yeah. So I, I kind of specify the corporate track because I was doing my own businesses while I was doing this corporate track.

L. Scott Ferguson: Gotcha.

Lindsey Huettner: So I started businesses during Actually, when I was really young, I started pet sitting. My parents said, hey, you need to go find some income source. And most of my colleagues did babysitting, but that really wasn’t my MO.

Was it your jam? Got it. Mine either. Yeah. The pets, they don’t talk back to you, , so it worked out. And so I started in my neighborhood. And then, , you have a bike so you can go as far as you possibly can. And then I, as I got a driver’s [00:08:00] license, then I started growing that business farther, and then I have people that were saying like my colleagues or not even colleagues, but my friends at that time, they were saying, Hey, Can we get in on this?

Like, how does this, like, we see that you’re making this money, what’s happening here? And so I started getting employees. By the time I was done with that, I had about 1200 pet sitting customers.

L. Scott Ferguson: No, really? That’s amazing. I know it was crazy.

Lindsey Huettner: Back then, like cameras weren’t everywhere and people just gave you their keys.

So like I had binder of just keys. It’s crazy. So yeah, I started that. I ended up selling that company. What was the

L. Scott Ferguson: name of it? Lindsey?

Lindsey Huettner: Oh, funky pets. Yes. So I, I had to learn how to advertise at that point. So, , this is kind of where all this comes. So that was the first company I ended up selling that to a larger company here in Dallas, which that was what gave me my itch to [00:09:00] go.

Okay, here we go. From that, I had multiple other businesses. They slowly got larger and larger. I had a deal a day website. Groupon was really huge at that time. I thought it was awesome. So I was like, let’s do that for Dallas, Dallas, Fort Worth. Then I had a girlfriend that said, Hey, do you want to own a clothing store?

I said, no. Sounds horrible to me and she goes, no, no, no, I’ll do all the clothing stuff and you just do the business stuff because that all right, fine. So I did that expanded that company and then after that one sold, I started the agency. So that was a long story long, but this is awesome.

Thank you for

L. Scott Ferguson: catching me up. Any of those ventures fail?

Lindsey Huettner: Failed in parts. But all of them ended up selling. So yeah.

L. Scott Ferguson: Awesome. Nice. And so are we kind of rolling forward to about in 2014 when the crowd kind of started rocking?

Lindsey Huettner: Yeah. So November of [00:10:00] 2014 is when the crowd started and that started just, I had two companies that knew me from the stores and said before that, Hey, can you come do marketing for us?

And I said, No, I have a store and multiple stores that I’m running at this time. And then when they found out that it sold, they called and said, you’re hired.

L. Scott Ferguson: And so that’s

Lindsey Huettner: how the agency started.

L. Scott Ferguson: So I’m hearing a lot of, of huge expertise in the marketing side, right? Where do you think companies make the biggest mistake with their marketing?

Lindsey Huettner: I have a blog post on this and I tell there’s a few things. One, if companies are failing, do not start with marketing. Like if you are desperate for a customer, do not come to me. Because let me tell you the reason why. You have your last 10, 000, whatever it is, you have your last amount because if this doesn’t work, [00:11:00] then it’s not, your company isn’t going to work.

And I look at these people and I say, you need to sell. Go out and sell your product. Don’t call marketing. Marketing is here to boost and to we’re here to help your sales team.

L. Scott Ferguson: We

Lindsey Huettner: are not here to sell for you. So if, if you’re on your last Ditch effort to make a company work. Do not invest in marketing. So that’s one.

L. Scott Ferguson: Okay.

Lindsey Huettner: Companies, I, I I work with a lot of CEOs and they always, they have these pie in the sky things that they want to do, which is awesome. And marketing sounds really fun like that. But when you start talking about it, if you don’t have the basics. If you don’t have baseline marketing, if you don’t have email campaigns that are going out, if you don’t have your messaging, if you don’t have a branding kit, like if you don’t have these things, then you shouldn’t be doing these pie in the sky things until your baseline is here.

So I [00:12:00] tell people do your baseline and do it very, very well. And then let’s sprinkle in the pixie dust. Let’s sprinkle in, Hey, this is a really cool idea. And let’s, let’s try that. And because marketing is not guaranteed. Like, at least we have our baseline to be able to build off of, and hopefully some of these Pixie Dust ideas start coming together.

L. Scott Ferguson: I love that. I love it. So you, you launched the it crowd, right? And then, so How did you start really marketing that or did you have some people in place said hey I got like four or five companies right now I know this will work for and then we’ll branch out from there Is that how it went or was it just from ground up?

Lindsey Huettner: Yeah So like I said, I had two companies already that called me immediately after my last venture and said Come you’re hired.

L. Scott Ferguson: So

Lindsey Huettner: that’s where it started. One. One was a nonprofit. It was a trail that was here in Dallas and she had seen the different things. Actually the trail kind of ran really close to my [00:13:00] clothing store.

So we had, we had become, she had tried to get us to advertise with them, et cetera. So we had become friends. And through that the executive director or the not the executive director, the was his title? I can’t remember his title, but one of the guys that was on the board He owned an architecture firm and he saw what we were doing with the trail and said hey Come on, and then one of his best friends was an MEP engineer and said hey, come on And so it just kind of grew that way

L. Scott Ferguson: nice Are you just mainly in the metroplex area?

Are you nationwide or what? What what’s your story there?

Lindsey Huettner: Yeah, we started off just in Dallas,

L. Scott Ferguson: and

Lindsey Huettner: especially when I first started, if you weren’t in the office, you weren’t working. That was my mentality. And COVID really shifted that mindset. But because of that, I was very much. All about hands on and talking to people and having them come into the office and, and really wanted to be face to face with them.

Since COVID, [00:14:00] we actually have gone international. So we’ve got a company that’s in Ireland. We’ve got a few that are in Canada. We’ve got one that’s in Mexico. That’s awesome. Yeah. It’s like a blessing, the whole Corona. Thing. That’s how I look at it. It was because we all had to shift. A lot of people say pivot, maybe people your age say pivot or whatnot.

L. Scott Ferguson: But I, I say shift or maybe you say shi, right? You kind of one of the two. Right. Perfect. , And you had, it did, you didn’t make excuses. You make adjustments ’cause you’re a winner and that, , a lot of that probably goes back to your soccer playing days and. The discipline that you had with that.

So Lindsey, let me ask you something. If I’m at a networking event, press and flash meeting people, what kind of keywords might I be hearing from people that would make them a great referral introduction or a prospect for the ICHRA?

Lindsey Huettner: Great question. I don’t know if I’ve ever been asked that question. So I’m going back to my very, very beginning days and what did I look for?

Well, first I looked for who, who they were in the company. Are they a decision maker? So are you a C [00:15:00] level executive? Are you a CEO? We usually come into companies on the CEO level because they’ve either heard of us or we’ve had a one on one conversation with them and they say, Hey, I need you to talk to so and so.

So we usually come in on that level. But if you’re, if I’m, if I’m thinking about it, okay, so I really want new sales. So that would be something that I’m, I’m thinking about. I I’m not totally sure how to structure this. That would be another thing that I would hear. So one thing that has changed a little bit about the EdCrowd is we started off as a full service marketing, marketing agency.

And about seven years ago, five, seven years ago I started going into C level executive meetings and seeing, okay, your baseline isn’t there as a company. Like not even just marketing, but it’s just not there as a company. So if you start bringing leads in, how are you going to, how are you going to service those leads?

L. Scott Ferguson: [00:16:00] And

Lindsey Huettner: I read a book called traction. Have you heard of traction? I’ve

L. Scott Ferguson: heard of it. I haven’t read it. It might be on my. Desk over here is like a, my coach has a mandatory read for me. So you might go on a flight with me tonight, then. Well,

Lindsey Huettner: so traction, I, I read that and I, the next week I was like, company, we’re starting to implement this and it transformed my business.

And so I’ve introduced a lot of other business owners or C love executives to this book. And then I had some executives go, Hey, I’m not going to read this. Can you just do this for us?

And I’ve told them, I go, guys, I’m not an implementer. Cause they have a whole implementer system and all of the things. But if you want help understanding what this book is and you want me to take you through the basics. Sure. And so I started doing that too, which has been phenomenal to be able to have that side of the business.

So back to your question, what am I [00:17:00] looking for? I’m looking for, we don’t really know what to do with this initiative. I don’t know what’s going on with employees. We are looking to grow. I’m just in a rut. Like a lot of CEOs are just in a rut. And where do I go next? They need that fresh

L. Scott Ferguson: voice a lot of times.

That’s why, even with me, I get brought in because they don’t know how to motivate the troops because they are, the troops are scared of them kind of, right. What I’m saying? So they bring me in and just be like, dude, you guys are on each other’s side. That’s so. What do you feel your strengths are within your, within your niche, your business with, with what you have going on?

Lindsey Huettner: We’re really good at seeing the high level and going, okay, what does this company need or want to do? Those are two very, very different things. What do you need and what do you want to do? So let’s look high level and then let’s pick out what those things are and we’re going to plan it. And then we’re actually going to trickle it all the way down to how we can implement

L. Scott Ferguson: it.

Lindsey Huettner: My team I was literally typing [00:18:00] implement the second you said it in place. That’s awesome. Oh my gosh. So how about your weaknesses? What do you still think that you are still working on leveling up? Yeah. , I think for us, those pixie dust ideas,

L. Scott Ferguson: They’re

Lindsey Huettner: hard.

Those are still things that we struggle with and not only one they’re, they’re pie in the sky and there are things that probably haven’t been done before. There are yes, people here at the crowd. So it’s like, yes, let’s do that.

L. Scott Ferguson: But then

Lindsey Huettner: Looking at it and figuring that out and then implementing it and going, this wasn’t proven.

Did it work? Did it not work? Like those, those are kind of the harder things for us. We,

L. Scott Ferguson: we

Lindsey Huettner: love doing them and, but it has to be with the right client. It has to be, you have to have your baseline [00:19:00] already done. You have to understand what, what we’re trying to do. And it may or may not. I

L. Scott Ferguson: mean, I could just see you with a, I have like a Ford acronym I use with anybody I really meet, family, occupation, recreation, dreams, and kind of seeing F.

O. R. D., right, and kind of seeing, really digging deep with each person, and not even bringing them on if you’re not the right fit, even if they’re going to be a big ticket for you. I appreciate that a lot. That’s fantastic. So, Lindsey, have you seen the movie Back to the Future?

Lindsey Huettner: I have.

L. Scott Ferguson: Okay. I know it’s going to be like 40 years old.

I was like a teenager when it came. It’s crazy. Anyways. So let’s get in that DeLorean with Marty McFly. Let’s go back to the double deuce the 22 year old Lindsey What kind of knowledge nuggets might you drop on her not to change it? I don’t want you to change your journey Okay at all because it’s pretty freaking awesome But to maybe help her maybe blast through level up or maybe shorten the learning curve just a little bit

Lindsey Huettner: Sure.

Actually, so my team, we do I’m in questions. So if you haven’t implemented [00:20:00] this in your team, I highly suggest it. So every morning we get together quick huddle and we do I’m in, and it’s a question. Somebody gets to ask a question, any type of question. And today the question was, if instantly you became an expert at something, what would it be?

So Scott instantly, what would it be? Like just like I would be a listener. I would be a, like the listener period. Cause I like to say that I am two ears, one mouth for a reason. But if I could instantly be the best at it, that would be what it is. Cause curiosity is my superpower.

Yeah. Okay. So for me, mine would be to really be able to relate and influence others.

L. Scott Ferguson: Love that. Love it.

Lindsey Huettner: And when I was 22, I, and I, I think that as an [00:21:00] entrepreneur, you have to have a fire. You have to have that red to you, like what you said, but your blue is where the magic is.

L. Scott Ferguson: Your blue and your

Lindsey Huettner: purple is where the magic is. It’s not your red. And I had a lot of red in my 22. A lot of fire and that got me a lot

L. Scott Ferguson: of shit.

You didn’t, you were like, ah, I’m doing this. And you find out you attract a lot more with niceness. Okay.

Lindsey Huettner: And I think that that would probably be the lesson that I would, I would teach my 22 year old is, is be more in the purple, be more in the relatable with your customer, not even with your customers, but with your teammates.

Yeah. Just with people, I would say. They just have a

L. Scott Ferguson: lot more empathy, a lot of times. Because I didn’t, because I’m like, I’m going to top, yeah. The next thing , it’s kind of like preying on other people’s misfortunes to get by sometimes, , and then, , it straightened me out in 08 09 when I had to readjust everything, [00:22:00] absolutely.

So How does Lindsey Wanderdash remember? , that little line in between your incarnation date and your expiration date, your life date and death date. Hopefully it’s way down the line, but how does Lindsey Wanderdash remember? Lindsey, not her company, Lindsey.

Lindsey Huettner: I want to be remembered as a strong follower of Christ. And somebody that comes to me. In and makes other people’s lives better, whether that’s by a conversation, whether that’s by something that I did on the outskirts, whether that’s something that they just saw within my life that transformed theirs, that would be what I would want.

L. Scott Ferguson: That’s beautiful. That’s a true leader too. That’s why people follow you. I know that if I was in a room with you, I would like be listening and just your energy that kind of comes across. I get that a lot because I’m 6’1 and 230. I’m a big dude, right? But I’m also the first guy to give you hugs and just exuberant.

I want you to win more than I’m more interested in your story than telling you mine. [00:23:00] Right. And I could just see that with you. That’s, that’s awesome, Lindsey. So what do you think people might misunderstand the most about you?

Lindsey Huettner: So have you heard of the Enneagram?

L. Scott Ferguson: The what?

Lindsey Huettner: Nope, nope, mm mm. Enneagram? Enneagram. It’s called the Enneagram. So it’s very similar to different personality structures. So I am an eight on the Enneagram. The eight is the challenger. I am eight through and through so you can be a helper on any grant like there’s all kinds.

There’s eight different or there’s nine different numbers that you can be. I’m the eight and so go look at that. That’s another book for you for your flight.

L. Scott Ferguson: Okay.

Lindsey Huettner: Traction Enneagram. How do you

L. Scott Ferguson: spell that love?

Lindsey Huettner: E N N E A G R A M. Okay, gotcha.

L. Scott Ferguson: And

Lindsey Huettner: okay, go back to the question. I lost it.

L. Scott Ferguson: My people misunderstand that a little bit about you.

Lindsey Huettner: Yeah, so because I’m an eight if you see a male that’s an eight, They are usually said to be courageous, and fierce, [00:24:00] and a leader, and strong. Like, these are the adjectives that they have for AIDS. For females that adjective is not as good. That adjective is Might

L. Scott Ferguson: start with a B or something like that.

I feel ya. I feel ya. Yeah, it’s too bad, but it’s true in the biz. I get it.

Lindsey Huettner: Yeah. So that would be the biggest, I guess the biggest misconception of if you get me in my right zone, I, I probably come across as that, which is not something that I am proud of, but it’s part of, it’s part of it. It’s part

L. Scott Ferguson: of the journey.

It happens. It happens. And sometimes honestly, Lindsey, you have to, and especially being a female, I’m sorry, but , I do coach a female. She’s a billionaire. And like, there’s certain things that we talk about on her journey up that she wished she would have did differently, but no, she couldn’t do differently.

She had to do it. What I’m saying? All right. Time to shine today, podcast, varsity squad, we are back in Lindsey. One of these times we’re going to have to meet up, , when I’m in [00:25:00] Dallas, I mean, I’m there like, seems like every month nowadays, but but definitely like meet up and introduce you to some people that I know that might be able to go over to the crowd.

I think you might be perfect for him. Actually. I’m thinking at the top of my head, but we’ll maybe grab a coffee or lunch and talk about some of these questions. Like at length, but today you got five seconds with no explanations and they can all be answered that way. You ready to level up?

Lindsey Huettner: Ready.

L. Scott Ferguson: Let’s do this.

Lindsey, what is the best leveling up advice you’ve ever received?

Lindsey Huettner: Just do it.

L. Scott Ferguson: I know it’s so neutral statement. It’s so awesome. I love that. Share one of your personal habits that contributes to your success.

Lindsey Huettner: Running.

L. Scott Ferguson: Yeah. So you might see me at an event or just kind of walking down the street. Fergie looks like he’s in his doldrums a little bit.

What book might you hand me to level me up?

Lindsey Huettner: Fraction.

L. Scott Ferguson: There you go. Love it. Your most commonly used emoji when you text.

Lindsey Huettner: That one that’s like tilted with the tears coming [00:26:00] down their eyes. Yeah. Or this one. This one. What the

L. Scott Ferguson: hell? Love it. Nicknames growing up.

Lindsey Huettner: Slim.

L. Scott Ferguson: Love it. Any hidden talent and or superpower that you have that nobody knows about until now?

Lindsey Huettner: Oh gosh I really am very good at singing, but I do not do it.

L. Scott Ferguson: Love it. Chess checkers or Monopoly?

Lindsey Huettner: Monopoly.

L. Scott Ferguson: Awesome. Headline for your life?

Lindsey Huettner: Be kind.

L. Scott Ferguson: Any superstitions you buy into?

Lindsey Huettner: No. No. Me

L. Scott Ferguson: neither. Me neither. Go to Ice Cream Flavor.

Lindsey Huettner: Oh, chocolate chip cookie dough with mint chocolate chip on

L. Scott Ferguson: top. I could jam with that.

That’s awesome. There’s a sandwich called the Slim Hittner. Build that sandwich for me. What’s on it?

Lindsey Huettner: Turkey, onion, lettuce, tomato, some sort of like pickle relish, olive oil and [00:27:00] vinegar, cheese. You’re building it up.

L. Scott Ferguson: You’re just missing the man candy, man. The bacon. For me, anyways.

Lindsey Huettner: Oh, no, no bacon. Well, you could do bacon if it’s really crispy.

Like, if it’s something that you get, like, that’s just like, chewy, like, pulling it, you’re fighting it, it’s not And then you have to have a really good bread. Like the bread is where it’s at.

L. Scott Ferguson: Yes. Like a good, moist, not moist, but like soft moist. No, they don’t want moist. They got kind of a soft ciabatta bread or something like that.

Yeah.

Lindsey Huettner: Yeah. You could do that.

L. Scott Ferguson: Yeah. Favorite charity and organization you like to give your time and or money to.

Lindsey Huettner: It doesn’t have to be

L. Scott Ferguson: favorite. You can give one that you love, that you

Lindsey Huettner: do like. So we just our, our church is doing a really big campaign. That’s very different. They’re planting churches that are, that are focused on meeting people where they are, as opposed to building chapels, which is really cool.

So that [00:28:00] was where we, where we just last put our money in.

L. Scott Ferguson: That’s awesome. Thank you for doing that. Let’s see. And last question. We can elaborate on this one. But what’s the best decade of music 60s, 70s, 80s or 90s?

Lindsey Huettner: 90s. All right.

L. Scott Ferguson: Very cool. I can see you saying that. I’m just kind of putting together your business age versus like kind of the time you grew up. I can see you jamming in the 90s. So Lizzie, how can we find you, my friend?

Lindsey Huettner: We’re everywhere online. So the it crowd. com, you can find us on Facebook, Instagram, any type of social media, except for Tik TOK.

I’m not a performer, so that doesn’t work for me. YouTube, any of those, but website is the it crowd. com.

L. Scott Ferguson: The it crowd. That’s a really cool URL that you landed to the it crowd. I mean, obviously the in crowd is probably got bought off for. Long time ago, but the it crowd is that that’s a solid URL.

Congratulations. So Lizzie, do me a solid leave us with one last knowledge nugget. We can take with us internalize and take action on.

Lindsey Huettner: Processes, processes, [00:29:00] processes. So I had a mentor at one point and that is before I started my businesses. He said that is where everything is. And for multiple years, I did not believe him.

And now not only do I believe him, I actually coach that too. So if your businesses don’t have processes and they’re not written down and being able to be replicated by anybody that comes out on the street into your business, then you’re not doing it right.

L. Scott Ferguson: Love that. In the processes where everything is in squad.

We just had not only a fun conversation, but kind of a free masterclass on really how to, like, if you don’t know how to get something done, then hire it out. The Henry Ford said it, and I’ve lived by it being from the motor city. That, , the smartest man in the room, hire someone smarter than them to get things done.

And you’re talking to Lindsey. It’s quite a journey. I mean, she kind of bailed on a soccer scholarship for a boy, , but she ended up kind of being a blessing, , she found out that she was serving people, me and her just kind of like she’s a sister from another Mr. Because again, I kind of got my start coming out of the military.

[00:30:00] And, , waiting tables. And I would just ask, that’s how I started becoming a real estate broker, which made me the top 2 percent in Michigan by doing that, because I asked brokers that would come in, she was just asked, that’s all they’re waiting for. , when, when you ask the experience can be endless, , she started like different businesses with funky pets, , one thing I noticed about her is that it’s never about her.

It was about the business. She does it for the intention, not the attention, , and with that, she’s planting seeds that she’s never going to sit in the shade of, it’s going to carry on pastor, , and if you’re a company. , and you’re kind of on your last dime. She reminded us, let’s not go and find Lindsey.

Let’s get out and beat the streets and go get it built. So you can get to a point where Lindsey can kind of take you to the next level. I’m sure Lindsey would share a couple of things. I go do this, but , before you go finding a company like the crowd, get off your butt. And get going and doing it.

And if you are a C suite decision maker, , you’re out there, you have, , you have a basis, you have [00:31:00] a process in place, but you want new sales, structure, intuitive guidance, then let me make a warm introduction to my good friend Lindsey here. , I’d be happy to do that. And Lindsey is very relatable.

She’s fun, strong follower of Christ, , with that, she makes other’s lives better. , don’t forget to go pick up the book traction, which Johnny gave me a thumbs up. I do have it over here on my bookshelf. So that’s going on the plane with me this afternoon. And lastly, don’t forget processes, processes, processes, have those in place.

And then they, everything will start to fall into place. And that’s what Lindsey can help you do at a larger level and get your company out there in known, you. And she does it from a place of service and she levels up her health. She levels up her wealth. She’s not only stunning. She’s so well spoken.

She’s absolutely just a person that I definitely want to collaborate with in the future. You’ve earned your varsity letter here at time to shine today. Thank you so much for coming on Lindsey. Absolutely. Love your guts.

Lindsey Huettner: I love it. Thank you. I appreciate you having us.

L. Scott Ferguson: You bet. Chat soon.

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