, Job please pass this on to ’em. Koryn is just fantastic and if you like it, please smash the like button. Maybe even subscribe. My sponsors and affiliates absolutely love that. So here’s my really good friend, Koryn Greenspan from the parted. Paul, let’s level [00:01:00] up, Hey, time to Shine today. Podcast Varsity Squad. Welcome back to another powerful edition of the Time to Shine Today podcast with Coach Fergie. I’m your host, Scott Ferguson. Blessed to be your gap coach, specializing in performance, mental conditioning, working with professional and amateur athletes, business leaders, entrepreneur, entrepreneur, entrepreneurs entertainers, C-suite, and students to help them bridge their success gap.

To live a life of options and not obligations on this platform, we are stoked to bring you high performers who are not just chasing. And attaining success, but redefining it through, providing above and beyond service. And today, varsity Squad get ready to meet a woman whose story will stir your soul and whose purpose will ignite your heart.

Today’s guest walked away from a fast-paced world of corporate PR to follow the paw prints of her soul. Dog Georgia, which is a hell of a story, which we’re gonna get into a journey that led to founding one of Toronto’s most successful pet care businesses. But it was through profound personal loss, the passing of her beloved sister Joy, and soon after her Georgia, that she discovered her true calling.

Now as a certified pet loss [00:02:00] bereavement specialist and founder of the Parted Paul, she’s a guiding light for grieving pet parents, offering compassionate care through one of life’s most emotionally raw experiences. And , squad, I did a whole podcast on my guy roadie. And, and I got probably the most downloads out of it and it was just my way of re my guy roadie.

But she doesn’t just, my friend Koryn does not just talk grief, she walks through it with you side by side, one step at a time and varsity squad. This is isn’t about pets. This is about love, legacy, and the power of healing. Let’s welcome the heart driven healer of humans and animals like Ms. Koryn Greenspan.

Koryn, thank you so much for coming on. Please introduce yourself to the time to Shine today, podcast Varsity Squad. But first, what’s your favorite color and why?

Koryn Greenspan: Oh, my favorite color is definitely a hue of everything. I love the way that Hughes illuminate and shine. Even brighter than the color itself.

L. Scott Ferguson: I love it. And it kind of, is it kind of like a rainbowy kind of thing of you with kinda like the Yeah, it has like a, a shine to it, but, but a [00:03:00] dullness at the same time.

Koryn Greenspan: It’s like an aura Okay. Behind everything almost. And every color has its own aura. I love that. And, and that is my favorite.

L. Scott Ferguson: I absolutely love that.

And like you squad, I, she could rock any color. She’s absolutely stunning if you’re watching Vimeo or YouTube. And she’s a, a powerful woman as someone that I immensely respect. And she’s all about the entrepreneurism as well, which we’re gonna jump into. So, Ms. Koryn, let’s get to the roots a little bit about kind of that journey through kind of the PR.

And to where you are right now, healing hearts of humans and fur babies.

Koryn Greenspan: Well, first of all, that is such a kind intro. Thank you so much, and I’m really pleased to be here. , I, where do you start? I guess my first career was in corporate pr. Mm-hmm. And I was having a really hard time there. I couldn’t level up, so to speak.

Mm-hmm. And I couldn’t find my professional home or footing. And at the same time I was like, I really gotta make a change. This rescue girl Georgia came into my life and. [00:04:00] She was abused and she clearly needed help. And I thought like, wow, there’s space here for something for me to make a change and help this, this beautiful animal.

And I said, you know what, mom? Dad, I’m starting a dog walking company. It’s enough. I’m leaving pr. Here we are. And , Georgia really became my manager and she was my best friend. And we healed each other actually.

L. Scott Ferguson: That’s

Koryn Greenspan: beautiful. And we walked that company for 13 years together. Wow.

L. Scott Ferguson: 13 years and yeah.

So you, you started it kind of the entrepreneurial journey, walking dogs then? Yeah, that was my first foray into business ownership. Oh my gosh, that’s a beautiful thing. ’cause I actually, I will volunteer. I just, it takes me back to Detroit like 12 years ago, 13, no, 14 years ago, where I helped a friend Linda, she had a dog walking.

I’m like, can I just help and volunteer? She’s like, absolutely. So that’s, that’s fantastic. Now she’s a power player entrepreneur as well, which is, I guess dog walking might be a way to start actually.

Koryn Greenspan: Dog walking will illuminate your soul to everything [00:05:00] between humans and pets that exist. And interestingly enough, at any party you’ll go to, if you’re in the dog space, dog walking, that is the thing that everybody wants to know about.

It’s not about the lawyer, it’s not about the financial advisor, it’s about the dog walker in the business. Okay.

L. Scott Ferguson: Absolutely

Koryn Greenspan: is so funny.

L. Scott Ferguson: Right?

Koryn Greenspan: Yeah. So then on, but moving on, , 13 years of went by in a minute. I said, you know what, I gotta make a change. And while I was, again, in this place of having to make a change, my family went through an immense trauma with, , you had mentioned this, my sister Joy passed away in 2021.

She had a glioblastoma brain cancer. And it was all of the things that you’re, that I’m seeing registering on your face right now was all of those things. And I just said, you know what? I can’t run this very large business. Because it, it had grown a very lucky, like lucky and grateful, right. And heal from this and take care of myself at the same time.

[00:06:00] So in one night I sold the company. I didn’t tell anybody. I just did it.

L. Scott Ferguson: Wow.

Koryn Greenspan: One night

L. Scott Ferguson: you just did it, you said sold it. Now, would, did you kind of subconsciously have a plan to who to sell it to, or did you just kind of, they say, Hey, , Dawn and passing it on to somebody. How did that, I’m just curious on that story where for an entrepreneur to an entrepreneur, it’s like, I’m kind of curious how you just sold it overnight.

Koryn Greenspan: It’s so interesting. So I actually had a really great life coach and it was like three years of me noticing that something wasn’t, , you start to agitate, you’re like, you, you wanna change, right?

L. Scott Ferguson: Right.

Koryn Greenspan: And we had, there was a talk about the exit strategy, but I couldn’t get there and I didn’t know how it was gonna look.

Mm.

L. Scott Ferguson: Then,

Koryn Greenspan: then this happened and it was like two days out. I called my team. I literally sold it on a napkin. It was just complete. It was just notarized and finished like six months ago and it was three years ago. The sale. Okay. Yeah. I did it on a napkin in the bank. I love the With the new owner, the for

L. Scott Ferguson: handshakes.

I love that.

Koryn Greenspan: Yeah. And she’s a rock star. Kudos to her. She is rocking that [00:07:00] business. It exists today. Wow. Yeah.

L. Scott Ferguson: It’s funny, I had a personal training business called Time to Shine Today in Michigan. Okay. And I just started really getting into the real estate world and the coaching world and I was like, I’m gonna sell it.

And I ended up selling, it didn’t go overnight, but I ended up turning clients over and he built it. And now Mark has it still running in Michigan under the same name. And I get a little bit on the, in December of a year from him. But he built it to something I never could have taken it to. I mean, I could have, but I didn’t have Interesting to do it right.

Right.

Koryn Greenspan: Like, that’s so interesting. It’s a legacy. I think it also is a testament to knowing that it was the right time to make a change. The fact that it still exists and is, has grown beyond you. Right. Which is ultimately as an entrepreneur, when it’s time to sell your company and make a change when it’s grown beyond you.

Yeah.

L. Scott Ferguson: We all wanna plant trees. We’re never gonna sit in the shade of, right. I mean, that’s, that’s where, that’s beautiful. , Heart in the heart that we have. And I know that you’re doing that with this. So you, you’ve sold the company. Yeah. And so the, [00:08:00] is that when we kind of went into the lack of a better term bereavement business, , with the, with the pets or how did that come about?

Because that, that’s a heart tugging heartstrings kind of thing, ? Yeah. You

Koryn Greenspan: know, so then one year later, almost to the day of my sister passing, my soul dog, Georgia died. Okay. So Georgia, who I opened this company, Georgia died and her death was horrible, I have to say.

L. Scott Ferguson: Right. And it was, did you blame yourself at all for stopping the business?

Do you think that her not being around that might have given her like a, a lack of purpose or something like that? I’m not saying this to like grip behind you, I’m just wondering ’cause dogs think so much like humans.

Koryn Greenspan: That’s a really great question. I think part of the reason why I sold the company is because Georgia wasn’t able to walk it with me as much.

Gotcha,

L. Scott Ferguson: gotcha. I thought I should have thought that before I asked the question. Okay. No,

Koryn Greenspan: it’s a really good question and thank you for like allowing me to communicate that. That was a big part of it.

L. Scott Ferguson: Wow, okay. That’s because we

Koryn Greenspan: were there for each other as well as the clients every single day. [00:09:00] Right? Yeah.

So when she started to not be able to be there, I was like, well, what am I doing here? I wanna be with Georgia. That’s

L. Scott Ferguson: beautiful. So,

Koryn Greenspan: and her death, it was an emergency,

L. Scott Ferguson: right? Oh my

Koryn Greenspan: gosh. And, and I didn’t, I didn’t know what to, so I didn’t know what to do. I didn’t hear the attendance properly. Her remains, I dunno where they are to this day.

Okay. Right. My partner offered no help, which I’m not blaming him, but is a part of the story. My partner at the time, right? Like I have, the only thing I have left is her dog tag on that sits on my key chain, right? And I. From her passing and my sister’s passing. I learned very tragically that when a human passes, we have every single support built into it from society, from religion, from bereavement to time off work.

You’re given the name of like seven different grieving therapists, grief therapists, right. And then when Georgia died, [00:10:00] I had two friends send flowers. My family was like, are you okay? God loved my family. They were going through their own trauma. This is not about them. Yeah. But that was really all I got.

Right. And I just, I, I was like, no, we have to do this better. Okay. We, we, we have to do this better. Right. So I went back to school, got another certification, and here we are. And

L. Scott Ferguson: so with this certification, what is the certification?

Koryn Greenspan: Yeah, so I’m a certified pet loss bereavement specialist Specialist.

L. Scott Ferguson: Gotcha.

Koryn Greenspan: Okay. So I offer, so the parted paw is actually a counseling service. Okay,

L. Scott Ferguson: excellent.

Koryn Greenspan: For people whose pets are either about to pass. ’cause anticipatory grief is a huge trajectory of planning that can happen. Yes. It’s for when people’s pets do pass. ’cause that emotional grief and relief release is really essential part of healing.

L. Scott Ferguson: Right. Right. And

Koryn Greenspan: it’s for after people’s pets have passed because they don’t e there’s prolonged grief, [00:11:00] there’s trauma to unpack and people have to connect with their guilt around grief. Right. And also the idea of getting another pet.

L. Scott Ferguson: Gotcha. Yeah. And, and do people seek you out or are you kind of placed places to talk to people or do veterinarians say, Hey, do we have a bereavement specialist that you might want to talk to?

Like how is it working out for you to, , not to take away from the. The sole part of the business, but the, , the business building part,

Koryn Greenspan: this is a business of course. Thank you for that question. So this has been such a wonderful, I don’t love this word. Please forgive me. Journey of bringing this company to market.

So yeah. I have met. So when you get into the death space, people and vendors in this space are the most warm, kind, loving, helpful humans you can ever meet. Exactly.

L. Scott Ferguson: Yeah.

Koryn Greenspan: So, so it’s, it’s unreal and it’s, it’s so special. So veterinarian clinics are reaching out now they’re putting me on their roster. I [00:12:00] mean, here I am speaking with you, let’s say.

Right. Which is just. It’s an incredible, like, chance to be here in this moment with you. I have, I’m put, I’m building an interdisciplinary team of like cremation centers of memorial artists of, . In-home hospice, euthanasia. Like you can come and book a vet to come to your home to put down your dog.

Yeah. So I’m working with all of these different vendors in this space and I’m writing a lot and I’m producing a lot of information about it. And I have this, I have a lot of collaborations to market, which are coming up, which I’m so excited. So there’s just so many different things in this space from a business point of view, which, which are.

Bringing clients to you. Answer your

L. Scott Ferguson: question, love. No, I love that you said that the people in this space have huge hearts. They’re kind hearts because it’s end of life, ? It’s like, that’s right. No one’s gonna be like, Hey, it’s end of life. Yay. No, it’s never like, especially with a pet, and I get where you’re coming [00:13:00] from with, when you lose a pet, like you’re, who your core people are than when you do.

You know what I’m saying? When I lost, that’s right. When I lost Rodie, I had like five or six people actually reach out and say, man, how you doing? Because he, they knew what I went through with him. I was telling you off Mike, how I squatted in the house with him when I was broke in oh 8, 0 9, , and it was just him and I and like the, the.

Experiences that we had, and he was half Rhodesian Ridge back and half Greyhound. So there’s this big muscular dock just fly running, right? And then we just have those memories. But when I lost him, I was like, dude, and I would see him everywhere. Like, you know what I’m saying? I would like

Koryn Greenspan: so normal to see them everywhere.

That’s part of it,

L. Scott Ferguson: and, and then , I did the whole thing. I have his ashes like literally sitting within, reaching distance from me right now. And. We like, oh, he, he had a, like a paw thing done, , like the paw print. That’s beautiful. And my cat knocked it off and broke and I think I cried more over that [00:14:00] than I have pretty much anything in my life.

And, and I’m not, it’s just because of that was the part he was for 16 years for. And it was like he went through everything with me, right outta the military, into building a business, losing a business, rebuilding it and stuff like that. So I get the journey. So when people come to you, like is it set up?

Is it kind of a one-to-one discovery conversation? And I’m just curious of what set in those discussions.

Koryn Greenspan: Yeah, so I had, when I first asked, this is still a new company, but when I first put it into market, I had the whole setup thing on the line, and you click and you pay and you do the thing. And I realized that that wasn’t translating very well.

Mm-hmm. And I, I, it’s, it didn’t connect. So I took all that off. Here’s my keynote reach call message me directly. Love that. Okay. Yes. Let come speak to me. Don’t talk to a computer. Don’t talk to talk to me. Let’s talk.

L. Scott Ferguson: Right?

Koryn Greenspan: And so they reach out. They can either call people, my clients, they call me, they send an email.

I actually get [00:15:00] a lot of clients from TikTok now as well, and LinkedIn. Wow. So they’re reaching out directly in response to the content that’s being put out. Okay. And so it’s first like a, I try to have a 15 minute. Consult there. Yeah, usually goes longer. Absolute because people go right into session with pet loss because there, there’s lots of different degrees that people show up in.

And then, , I do have like packages offered. For my clients or , they can just go session by session. It really, it is such an emotionally charged space. It’s hard to think for them sometimes. Right. So we have to, I have to meet my clients where they’re at. So if they want one, that’s great.

And then we usually get, can bring people back to grounding. Mm-hmm. Like. Like presence. Right? Right. And then we can figure out what services they want moving forward and

L. Scott Ferguson: so on and so forth. That’s beautiful that you notice that because I used to kind of have the same thing. Well, here’s my cost and all this, and like now I just say, listen, whoever wants an hour of power that’s really [00:16:00] looking to be challenged, then yeah.

I will give you an hour of my time and yeah, about you. And here’s Amir. I’m gonna hold it up and we’re gonna like get into you. You

Koryn Greenspan: understand? Yeah, that’s exactly what it is, is that personal, like real connection. This is what people want. And I think we wanna move away from like feeling like we’re speaking to the robot and no one’s present.

Like, hello. Right? It’s like, no, you’re here. That’s,

L. Scott Ferguson: I’m here. Let’s talk. You had to acumen to pick up on that. That’s, that’s mature. Thank you. That, that’s fantastic. So if someone’s kind of talking to you and they’re about ready, is there any. Kind of question that they should ask you, but never do with regard to pet loss?

Yeah. Like what part of the process? Like me, I, I’m trying to think like what would I ask her if I was in this, , lack of a better term, consultation with you, , or what do you call it when you meet with somebody?

Koryn Greenspan: It’s a first consultation. It is like a 15 minute consultation. Gotcha. I wanna hear, gimme the download.

I want to hear what’s [00:17:00] going on.

L. Scott Ferguson: I love that.

Koryn Greenspan: So, so what’s interesting about pet loss? It’s a good question you’ve asked. Thank you.

L. Scott Ferguson: Yeah.

Koryn Greenspan: No two scenarios of pet loss are the same.

L. Scott Ferguson: A hundred percent. A hundred percent. So.

Koryn Greenspan: , Every, the array again. So it’s like the hue of color. Like as we started this talk together, it oscillates.

So, I mean, somebody can say, so I’m really trying to have change how we view pet loss in the world. Yeah. Right. And I’m trying to, I how people understand that during anticipatory grief is a chance to plan the entire trajectory of your, your pet’s passing. You that,

L. Scott Ferguson: say that

Koryn Greenspan: again. Say that again. So I believe the future of pet care is in preparation for pet loss.

L. Scott Ferguson: Wow. You said trajectory somewhere in there.

Koryn Greenspan: Yeah. Because in anticipatory grief there is a chance, an opportunity, if you can say that word. Mm-hmm. To actually plan the entire trajectory of your pet’s passing. Wow. You can have connection to it.

L. Scott Ferguson: Yeah. You

Koryn Greenspan: can make [00:18:00] an informed decision. Sure. You can have choice.

L. Scott Ferguson: Yes.

Koryn Greenspan: You can have where, what you wanna do, you can call HR and say, Hey, I’m gonna need a week off. Right. You can book three sessions with the parted paw for, , that first two weeks is gonna be, we can plan, like we can do this differently. Right. Okay. Like. Passing other than assisted suicide in humans, which God forbid, of course, right.

It’s the only instance where we can plan the passing of something in our lives.

L. Scott Ferguson: Sure. That’s, oh my gosh. We plan this. That’s so true. Wow. Okay. We, yeah.

Koryn Greenspan: And yet we still treat the majority of pet loss as if it’s reactive.

L. Scott Ferguson: Hmm. That’s sad. Yeah. You know what I’m saying? It’s just like, because I’m thinking, , like you, you said Georgia kinda went fast.

Roadie kind of did too. I mean, we were walking, I knew he was 16 years old and he was slow. Yeah, right. That’s, wow, that’s special. But I was like, I knew it was coming, but it was just like one night he laid on [00:19:00] the floor instead of getting in between me and my girl. , Like he always do. He’s my little blocker in bed, , and he would like his laying on the floor and his stomach bloated up real bad.

I was like, oh, was it? Oh, I’m sorry. And I talked to my vet and my vet came to my place in South Florida here, and he is like, listen, , I can do it here. I’m like, no, I don’t really want, I, I myself, I didn’t want him to pass in my place, right? So I was like, I wanna stop by and get McDonald’s for him.

And we, we hung out, went to the beach, watched the ocean, , and he was smiling. And then I took him, and again, honey, it is the hardest. Nothing thing I’ve ever did, ? And it, it’s, tough, , because of the connection that we had. Wow. So you, you plan all that, so it’s like a prepar, anticipa, anticipatory preparation for Yes.

The pet. So it is kind of like, is it, God, I don’t wanna make it sound like sales, but is it like a la carte, like you can get this, this, and Yeah. Or do you have like it’s things that are put together and bundle ’em? , I’m, I’m, I’m trying to be as,

Koryn Greenspan: yeah.

L. Scott Ferguson: , We have

Koryn Greenspan: to speak about pet loss. [00:20:00] No, it’s important to speak about it and it is hard.

Tab, pet loss is taboo to speak about because look at your story that you went through with your pet, right? Like it’s taboo because it’s so hard to speak about. Yes. And so we have to kind of take off the reason why you’re struggling, which makes sense, is because it’s so hard.

L. Scott Ferguson: Right.

Koryn Greenspan: But if we take the bandaid off and have conversation like we’re doing, we can really create positive space as much as possible around us.

Right. So, so part of this interdisciplinary team is, I have like, do you want ACU acclimation? Do you want pet, do you want the ashes buried at a tree? I know a company who does that, but do you want at a pet cemetery? Right. And I will can go and do all of those things for, or give them the information. So there is an a la car.

Here.

L. Scott Ferguson: Sure.

Koryn Greenspan: And it’s like sometimes a client can’t do it. They want me to do it. Sometimes a client just needs the information and then they make the decision. It is what is right for the client, and that is always the most important thing.

L. Scott Ferguson: Gotcha. Okay. No, that’s beautiful that [00:21:00] you set that up and you had the wherewithal to break it down into the anticipatory part.

’cause that has to be hard even for your position. , It’s in your business.

Koryn Greenspan: It is like full compassion fatigue is very real. I work with different veterinarian clinics actually with compassion fatigue for their techs. ’cause there’s a lot to go through. So there’s like actually systems. So anticipatory grief, what we’re doing is we’re like, is this, we’re deciding life or death?

Is my dog gonna die? Is my dog gonna live? What do I do is now the right time is not. So we start off actually by going through the quality of life scale, which is the mm-hmm. There’s five H is two M, so it’s a litmus. So there’s se you need a a grade of 35 to be in good quality of life. Okay? So sometimes a client will call and all they need right now is that quality of life.

I don’t know what to do is. I had a client call and my dog is so sick, she’s 15. He was eye rate as he should have been, do life or death. Here we are, right? So I said, take a minute, take a breath. Let’s go through the scale. I said like, [00:22:00] you need a 35. So we went through it. The dog was at. , The dog was healthy, the dog was in fine quality of life,

L. Scott Ferguson: okay?

Koryn Greenspan: And I said, okay, so what’s your timeline? How long are you gonna give her? And he said, till Saturday. Then my daughter comes and we can by Saturday, the dog was just fun. So the first thing when we don’t know, like, so there is a system of management for understanding what we’re doing and love, love that.

And how best to move forward.

L. Scott Ferguson: It’s a, it’s like a litmus test. That is what you said, right? Yes. Okay. Wow, that’s, that’s beautifully you set up. There’s so much that goes in behind the scenes with this and the compassion is just coming through in your voice. So, , I’ve gotta ask you, have you ever seen the movie Back to the Future? Absolutely. Yes, of course. Let’s get that Delo, Marty McFly. It actually turned 40 last week, right? The movie.

Wow, that was crazy. 1985. So let’s get in that Delo, Marty McFly. Let’s go back to the, the double deuce, the 22-year-old Koryn with what now about life, okay. In whatnot. Not to show so much change, anything in the journey, but to [00:23:00] maybe shorten her learning curve a little bit, what kind of knowledge might you pass on to her?

Koryn Greenspan: Honestly, just like what you do. And if you don’t, if, if you don’t like it, just don’t do it. Like, just get out of there and go do something else.

L. Scott Ferguson: Yeah. You

Koryn Greenspan: know, the road is long and just keep trying. Like just, just get out of there and go do what feels the most authentic to you. It is your only path to success.

L. Scott Ferguson: I love that because people. People come and say, , do what you like and never work a day in your life, which is crap because you’re, when you’re doing the work, then you have like other things that you have to do within the business. So you eventually have to hire out, then you can go back to loving what you do, but with you, like my mentor was like, like, listen, do what you love in the service of people that love what you do.

That’s brilliant. So you do what you love. So people know that I love to coach and I love to have people lean into their ultimate human potential. Right? But also people that meet me know that I love what I do. Right? Yeah. So when [00:24:00] people meet you. You let, you love being able to help that transition be as smooth as possible.

So I love that you said that. That’s just perfect, perfect knowledge. And you just dropped there. So Cor, thank you. How do you want your dash remembered that little line in between your incarnation date and your expiration date, your life date and death date, how, hopefully it’s way down the line, but how does Koryn Warner Dash remember

Koryn Greenspan: lover of pets and the importance of the human animal connection?

Oh, I love that. Yeah. Just like, that’s like, I mean, if we’re talking about pets, that’s a big question. So I could answer that a million different ways. Sure. But in relation to this conversation, yeah. That would be it. ’cause that human animal connection is everything. It’s, and society needs to turn around to it and shine a lot of light on it.

L. Scott Ferguson: Right. And, and love that you said that. ’cause it’s, it, it’s importance. And in they’re, they’re living beans and that’s what people, I think they’re buying into it a little bit more. I hate to use the [00:25:00] word, , the term buying into it, but they are, they’re seeing it. And what you’re doing is absolutely beautiful.

So is there, do you think there’s anything that people might misunderstand the most about you, Koryn?

Koryn Greenspan: I mean, I think there’s a lot of things that people misunderstand about me, which I’m totally okay with, right. Yeah. Of course, I mean, I think that it’s, I think what a lot of people ask about is like, I think some people can find it not interesting how. I connect with pets and choose to work with pets so much in my life and how that’s where I’ve really made my professional home.

L. Scott Ferguson: Yeah. Right,

Koryn Greenspan: right, right. Because a lot of people can’t do that. It’s a really different skillset mixed with like real, like I really have a love for business.

Right? So those are two very unique pairings that I’ve really found, found a way to nourish and grow and sustain myself with. Right. And so people say like, what, what, what, what, what? And it’s, , animals and dogs and cats, they have such a straight line of [00:26:00] communication. Right,

L. Scott Ferguson: right.

Koryn Greenspan: And it’s so clear.

L. Scott Ferguson: Yeah. Yeah. And if you take the patience and the time being a human, you can actually lock right into it. You can

Koryn Greenspan: log right into it. And it’s never endingly. It’s, it’s never endingly loving based. Right. So why wouldn’t I wanna spend my time there?

L. Scott Ferguson: Right. And it, and it’s, there’s a, there’s a commercial that’s been going around now where like they, they’re, they’re feeding their dog like natural food and like, oh my gosh, you feed the dog natural food and then they kick out of their house and that, that was me with girls.

Okay. They’d be like, oh, you let your dog do this? And I’m like, you gotta go. I’m sorry. You have to go. Oh my God,

Koryn Greenspan: you don’t have to. Off

L. Scott Ferguson: you go. Yes. Yeah. The bye. Yeah. I mean, because, , I never really had kids, so it was like, , it was like, this is my dude, he’s there and he’ll be there for me after you’re gone too.

And I wasn’t mean about it, I just said, I don’t think it’s gonna work out. And . Yeah. Something like that. But yeah, I love that, that you have that there. So what is Koryn’s definition of a life well [00:27:00] lived?

Koryn Greenspan: That’s a really, okay. So if you, so it’s interesting, so this changes, I think as we evolve in our lives. So at Urban Dog Walks, my, I was on the greatest hustle of my life. Mm-hmm. There was no hustle. My clients wanted me to show up with like a bow, a top hat, and a cane, and tap dance for them. I’d be like, yes, ta-da.

With jazz, hands on and like gloves. And that was a great life for me. Sure. I was like this. I was, that was great. Right. As you evolve and as you put, , as I climb this mountain, I, a great life for me is like climbing the mountain and also taking the next day to enjoy the scenery.

L. Scott Ferguson: Oh my gosh.

Yes. Yes. Do the work, but enjoy it. And also though, though, though, I’m gonna, I’m gonna throw a caveat Oh. For people like you and I. The top of one peak is the bottom of another. Exactly. But like you just said, when you make that peak, fricking enjoy it. Like Yeah. , Get, and so many of my clients, they don’t.

And, and I love [00:28:00] y’all out there and that I say this to you that, , they, they don’t give them self credit for invisible progress. Because inch by inch is a CI right by the yard. It’s hard. So it’s like, I’m like, dude, it’s a win. Celebrate yourself, man. It’s not like, it’s not where we’re gonna be, but the standards that you’re setting to reach that goal, it’s a win.

It’s a win. And I call it stacking dubs for wins like dub. I love it. , So I love that you said that.

Podcast Varsity Squad. We are back. And Koryn, if we ever meet one day, I’m sure we’ll talk about a few of these questions at length. But today you have five seconds with no explanations, and I promise you they can all be answered that way. Promise. Okay, all you level up. I’m ready. All right, love. Here we go.

Koryn, what is the best leveling up advice you’ve ever received? Talk less, listen more. Love it. Other share one of your personal habits that contributes to your success.

Koryn Greenspan: Even when I sold my company and took some time off, I made sure to wake up at 6:00 AM every day.

L. Scott Ferguson: Love that [00:29:00] commitment. So you see me kinda walking down the street, Fergie, he looks like he’s an indul.

I’m there maybe an event. Is there any book that you ha that you’ve been handed that read that we haven’t really flipped the script for you and got you back on track?

Koryn Greenspan: Okay, so I have three story. Gotta do it. Anything. Malcolm Gladwell is phenomenal. He rings true for all of business. The Creative Act by Rick Rubin is beautiful and I believe all entrepreneurs are actually artists.

Mm-hmm. And surrounded by idiots, by Thomas Erickson. It’s beautiful.

L. Scott Ferguson: It’s beautiful. That is awesome. So your most commonly used emoji when you text?

Koryn Greenspan: Oh Snap. Probably right now a blue Heart. But I am a fan of the White Heart as well.

L. Scott Ferguson: Love it. Nicknames growing up.

Koryn Greenspan: Oh, core. Okay. Special K. All right. Rin and Renie from my family.

Rinn and

L. Scott Ferguson: Renie. Love it. Do you have any hidden talent and or superpower that nobody knows about until now?

Koryn Greenspan: I’ll keep it to myself. Thank you. Okay, you got it.

L. Scott Ferguson: Just checkers a monopoly.

Koryn Greenspan: Chess checkers at checkers and monopoly. Monopoly [00:30:00] and checkers and chess. All three.

L. Scott Ferguson: Okay. Headline. Headline For your life.

Koryn Greenspan: You have no competition. Celebrate everybody’s success. Love it. Give to learn with or collaborate from. Love that

L. Scott Ferguson: ice cream. Go to ice cream flavor.

Koryn Greenspan: Don’t have a sweet tooth. Got it. Gimme a french, fry it. Gimme a french fry.

L. Scott Ferguson: Love it. So there’s a sandwich called the special K. Build that sandwich. What are we eating?

Koryn Greenspan: Like it was like literal food or literal

L. Scott Ferguson: food.

Koryn Greenspan: Okay, so you’re putting lettuce, Turkey, pickles, onions, mayo, salt, pepper, and mustard.

L. Scott Ferguson: Love that. Love it. Favorite charity and or organization you like to give your time and or money to? Anything. Animal rescue. Beautiful.

Koryn Greenspan: Any, anything? Anything. Always and forever.

L. Scott Ferguson: Last question. You can elaborate on this one a little bit, but what’s the bus decade of musics to you? Sixties, seventies. 80 nineties. Nineties. Really?

Koryn Greenspan: Nineties. I love nineties. Hip hop. Forget it. And classic rock.

L. Scott Ferguson: Fair. I love it. I love it. [00:31:00] Okay. I love it. So, alright my friend, how can we find your Koryn?

Koryn Greenspan: Thanks for asking. So TikTok, I’m on the parted pot, TikTok, you can find me on LinkedIn. I, I’m really loving LinkedIn right now. Yeah, that’s how we met. Yeah, exactly. And I’m gonna spell out my email ’cause my name is interesting.

So it’s K-O-R-Y-N, Koryn at the parted, P-A-R-T-E-D paw, PA w.com.

L. Scott Ferguson: Love that. Love it. And so with. I gotta ask you, are you gonna write a book?

Koryn Greenspan: Oh, I’ve been asked.

L. Scott Ferguson: Yes. Yeah. Yes, I, yes I will. You have to, , and thanks for that question. Yeah. Because it’s something that it. People need to read. And there’s not that many out there.

And if I have seen some kind of pet bereavement books, but it was not with the heart that this interview, , ’cause they were handed to me when I lost Rodie and I was like, this sucks, dude. They’re, they don’t, yeah. You know what I’m saying? So. But yeah, [00:32:00] it’s and I love that you have like the litmus test kind of thing where you say, listen, your quality of life is still good, or maybe it’s not, and , we might need to look at that anticipatory time.

That’s just, that’s just beautiful. Thank you. So as we wind down here, Koryn, can you leave us with one last knowledge nugget that we can kind of take with us, internalize and take action on?

Koryn Greenspan: You really have to like what you do. And I don’t, I know I kind of said that before. Understand, this is your mantra.

This is your speech, this is your life. You have to understand what it is you’re doing as well. Love

L. Scott Ferguson: it.

Koryn Greenspan: Okay? Because sometimes we do things, we don’t understand what it is and we can’t speak about it. So it fails to launch.

L. Scott Ferguson: Love it.

Koryn Greenspan: So you just, you really gotta know what you’re doing. And. You just, you gotta get out there.

You just got to get out there. Yeah. It doesn’t matter how, it doesn’t matter the just get out there and do it.

L. Scott Ferguson: I love that. And squad, we just had a fantastic conversation with my good friend Koryn Greenspan, that, , we, she [00:33:00] talked about like not finding her footing in the PR business, , she and then kind of left that Georgia came into her life, who’s abused, needed help and.

Koryn created a safe space for her that she felt safe in 13 years of togetherness. And she realizes that dog walking. And I do it every morning and every afternoon on the beach. I’m blessed to live on the ocean and walk by guy stitch barefooted, ? And that illumination really, it kind of just seeps into me every single day.

And that, . The pet passing is really kind of put on a downward ladder from a human passing, but it is actually real then. That’s what I love about my friend Koryn, is she sets up kind of a, a safe space for you to come in and she will kind of give you the a test or walk you through it to see if it’s time or not.

And if it is, then she’s going to have the resources to make it. Is less painful as possible. And also the help that you’re gonna need. And also if there’s any vet techs out there, which I know a lot of you like, you probably [00:34:00] want to get with my good friend, Koryn, just because I’ll make a warm introduction to you for them because I, you, you are in the forefront every day and that PTSD is real, even though it’s not your pet.

It’s still real and it’s right in front of you. Koryn reminded us to like what you do, okay? They, and they actually love what you do in a sense, because again, do what you love in the service of people that love what you do. , She told us that, , listening is a huge strength of hers. God gave us two ears and one mouth for a reason.

But also, I can see Koryn in one of these consulting sessions that like she’s not just listening with her ears. She’s listening. With what I call your neck. We’re really leaning in and getting all of the senses and putting together what’s gonna be put, , right. For you. And again, she’s planting trees.

She’s never gonna sit in the shade of, she’s does things for the intention, not the attention. She’s not like, oh, look at me, I’m Korean, I’m this and this. No, she actually cares. And like in the show notes, she’ll find out how to get ahold of her. I put her, I put her email down there. And again, she reminded us to really love what [00:35:00] you do because you’ll get it done and the resources will show up just like they are starting.

For part, the parted. Paul and Koryn, thank you so much for coming on. You level up your health, you level up your wealth. You’re absolutely stunning. You’ve earned your varsity letter here at Time to Shine Today. Thank you so much for coming on. I absolutely love your guts.

Koryn Greenspan: Thank you for having me. I’m really happy to be here and to meet you.

You’re amazing. Yay.

L. Scott Ferguson: Thank you. Right back at you. Yay. Thanks soon.

Koryn Greenspan: Bye.