In this Knowledge Nugget, Coach Fergie challenges the belief that pressure requires more thinking. Through a real coaching story about a business owner who kept freezing on big proposals, he explains why overprocessing kills momentum and why speed under pressure builds confidence. This episode lays out a simple execution framework to help you stop negotiating with fear, trust your preparation, and move decisively when it matters most in business and life.
3 Actionable Take-Aways
- Pre-decide your standards before pressure hits so you’re not negotiating with fear in the moment
- Put a time limit on decisions when no new information is present and execute instead of looping
- Separate execution mode from evaluation mode — perform first, review later, adjust next time
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Speech Transcript
[00:00:00] Hey squad. Welcome to your weekly coaching knowledge nugget. I’m coach Fergie You with time to shine today? Coaching. Let’s get real for a minute. Most people think when pressure goes up, thinking should go up. That’s a lie. Pressure doesn’t demand more thinking. It demands cleaner execution. I coach a business owner, sharp guy, runs a strong service company, knows his numbers, knows his value, but every time a big proposal hits his desk, he’d freeze.
Open the spreadsheet, rework, pricing, call two buddies, tweak it again, sit on it overnight. Not because he didn’t know what to charge, because he was trying to eliminate the risk of being wrong. And here’s what happens when you try to eliminate risk in real time. You slow down, your energy drops, your confidence leaks. <<READ MORE>>
Open the spreadsheet, rework, pricing, call two buddies, tweak it again, sit on it overnight. Not because he didn’t know what to charge, because he was trying to eliminate the risk of being wrong. And here’s what happens when you try to eliminate risk in real time. You slow down, your energy drops, your confidence leaks. <<READ MORE>>
The client feels hesitation before they ever see the price. He wasn’t losing deals because he lacked intelligence. He was losing speed. And under pressure, speed matters. So we installed three simple rules. First, pre decide your standards before a proposal ever hit your inbox. You know your pricing ranges, you know your floor, you know your walkaway [00:01:00] number.
No negotiation with fear in the moment. Second. Put on decisions. If there’s no new information, you don’t get to sit there looping five minutes, decide, send it done, get on it. Third, separate execution from evaluation. Do not judge yourself while you’re performing. Send the proposal fast. Review it later.
Adjust for next time, but never mix performance mode with review mode. Once we started operating this way, something wild happened. He didn’t get smarter, he got faster and his close rate improved because his clients felt decisiveness. ,
listen. Thinking feels productive. It feels safe, it feels responsible. But under pressure, thinking too much is just fear. Wearing a suit, train your standards. Trust your preparation. Execute when the moment hits. ’cause speed builds confidence, hesitation builds doubt. And if you want to separate yourself in business, sports, and life, commit faster than your fear can argue.
So if you’re feeling the pressure at home, at work, in sports, in life in general, you wanna separate [00:02:00] yourself from the average pack. Let’s have a chat. I offer a complimentary hour power
so give us a call directly at (248) 739-6362. Again, that’s 2 4 8 7 3 9 6 3 6 2. Or you can go to Time to shine today.com/hop, which you’ll find at the end of this video. Just click there, fill out a little information, and we’ll have that hour power. So until next time, I absolutely love your guts Level up.
Stay uncommon and get after it.
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