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Speech Transcript

Unknown Speaker  0:00  

Hey, this is Jamie scope Petey with upscale your business. And if you really want to learn how to level up your life, you should be listening to the time to shine today podcast with my friend, Scott Ferguson.

Unknown Speaker  0:12  

Okay, hey, time to shine today varsity podcast squad Welcome to Episode 90. And I get to bring on a coach of a coach. So basically, she is the person who has accompany upskill your business that other coaches or sometimes entrepreneurs will go to, to really level up and she’s a neighbor of mine about maybe 20 minutes away from me on the Lake Worth Florida. She’s fantastic. Her name is Jamie sculpt Teddy. And she just has some serious knowledge nuggets for you to really zone in on who you want to serve, and then really go after it. So here is my good friend Jamie Sculpey

Unknown Speaker  1:07  

Hey, time to shine barsy squats, Scott Ferguson and I have actually kind of a neighbor of mine about 15 miles to the south of me in Lake Worth, Florida. You know, I’m here in Jupiter, Florida, and it’s kind of nice that we could actually have did this in studio but unfortunately we have to do it over zoom, which is just fine. But it’s a good friend of mine here. Jamie sculpt, Edie, she has the company upskill your business. And she what she does is different. A lot of my listeners who are coaches, and the coaches sometimes need to be coached I know that I do. And what Jamie’s company does is she will help coaches take their business to the next level. So all we’re we’re always talking about leveling up here. And so this is kind of almost a coach for a coach and She has a phenomenal business platform you have to make sure you visit upskill your business calm but Jamie skill Teddy is the founder of upscale your business which helps coaches and consultants with comprehensive systemized and results focused approach to marketing their business. Jamie’s clients every reported more ideal clients to work with an average of 30% increase in revenue and that is some serious credentials people. So Jamie Welcome to the show. Please come on Introduce yourself but first, what is your favorite color and why? football football?

Unknown Speaker  2:37  

Yeah, why it’s calming and soothing and and it’s pretty

Unknown Speaker  2:42  

cool is is royal to its regal if you look at a lot of the Royal and regal stuff that they had back up above Game of Thrones. I’m weird like that, but they buzz for something that’s really off. So give me the origins of upskill you actually take it back, or upskill your business and can Post how you got there.

Unknown Speaker  3:02  

So I started out my company, actually writer.

Unknown Speaker  3:05  

Almost 11 years ago, the last, the last recession that we had the economy tanked and I found myself without a job. So what was I going to do? I consulted with a coach, she suggested I become a virtual assistant that spoke to me, I had spent well over 20 years in corporate as an executive assistant for a while. And I just loved the idea. And I had a website up within two weeks, and I was marketing and I had to figure out how to market myself. And that’s really the the origin story here is I had to figure out clever and creative ways that I could afford free. I jumped on like every free webinar I can get my hands on, and I would try one thing and try another thing. And then I would start to share with the clients that I was getting from my virtual assistant business, all the strategies that were working for me, and then they would say, oh, could you do that for me? And I started to do it for them. And then they’re saying, well, you’re not just a task based virtual assistant, you are actually helping people. To increase and improve my business and so then this the idea of for upscale your business came along and I kind of transitioned away from being a virtual assistant. I started actually, on a side note, I started to coach other virtual assistants. Wow. Okay, what I found there though, unfortunately, they’re not willing, a lot of them aren’t willing or don’t have the funds to invest in themselves. Sure. So, you know, the coaching space is exactly what it’s exactly the place I wanted to be because the clients I was working with as a virtual assistant or coaches, they were referring more coaches to me and and so that became my niche. And so now I consider myself a social media marketing strategist.

Unknown Speaker  4:39  

Well, what were you doing before?

Unknown Speaker  4:42  

Before my virtual assistant, before you, you know, when you lost your job? Well, I was an executive assistant for many years for directly for CEOs from companies here locally and also in other places. I’ve had the background already decided I just had to make a virtually and the thing is, you know, I really loved doing what I did. I was Administrative I love that I’m very organized and and

Unknown Speaker  5:05  

it’s a word I’m looking for

Unknown Speaker  5:08  

you know just everything is a system I like system we call it the simplest and French okay that was just told to me one day me supply says like organization you have everything kind of laid out and dialed in. Exactly. And so it was just a natural progression for me.

Unknown Speaker  5:25  

But yeah, so and then my last job was working with my parents because I had had a child and a baby and they said come work for us. And my mom and my stepdad and I went to work for them for about five years. So I got to take my son to work with me all the perks of that and I loved it but again when the economy and they had a furniture business, okay, but when the real estate market crashed as I’m sure you could speak to obviously the furniture business did as well. So they happily retired. They’re You know, they’re happy my parents, but I found myself with Okay, now what you And I was so used to having the perks of being able to raise my son, and to be able to take time when I needed to if he was sick or something like that. So to be able to transition my business into a home based business where I could still raise him and do my work was really the impetus for the whole thing. So sure,

Unknown Speaker  6:17  

what was the aha moment? That was like, Okay, I’m gonna I know I got let go from the executive assistant to go enroll into a virtual assistant and someone tell you about it, or were you seeing other people doing it while you’re an executive assistants that I’m going to take the reins or how’d that work?

Unknown Speaker  6:34  

Yeah, so I had a friend was in real estate as well. And she suggested to a very close friend of mine, and she called me about three years before the housing crash. And she said, I think you should be able to tell me at work one day, I think you should be a virtual assistant. I go well, that’s nice. I said, that sounds interesting. But I’ve got all the perks of working for my parents, I’ll probably own their business one day. I appreciate that thought though. And she said, you know, and she was a coach as well. She’s real estate and she coach. You might know her as well to different person when I told her, but I like the idea. I typed into the back of my mind. And then fast forward three years, and I’m consulting with a coach, a life kind of career coach, if you will draw her. And she suggested for me out of some testing that I did with her, you should be a virtual assistant, I feel you’re the second person to tell me that. So what was once by the way, I meant to say this in my corporate life. I always felt like if I was at a party, and somebody said, What do you do? I would try to minimize what I did. I was kind of saying, I’m just an executive assistant. I didn’t have like a career title. It wasn’t like, entrepreneur, business owner. I wasn’t any of those things. So I kind of minimize myself, minimalize myself. Nobody did that to me. Sure. But when I was able to then become an entrepreneur, that just it was just sort of a step up for me. And it felt right and so the coach and my friend were both right on target and it just really lit me up and inspired me I knew that was the direction I didn’t spell.

Unknown Speaker  8:02  

So that I love that. So your parents see you that you work for them for a little bit. And then you were worked for an Executive Assistant, what was your family’s take on you kind of venturing out on your own? Were they supportive? Or they like go get another job or what what was it if you don’t want to share that?

Unknown Speaker  8:20  

Not at all? No, they were actually quite incredibly supportive and still are. And actually, my stepdad helps me out quite a bit in my business. He does a lot of editing of some of my writing because he used to own a language school. So ya know, they’ve been my mother’s always been an entrepreneur and always had her own businesses. So she was very excited and she knew how excited I was by this. So now my family has been incredibly supportive and supremely proud of the, you know, the steps that I’ve taken and they see me build something from nothing from ashes to a very successful business. I

Unknown Speaker  8:59  

never Within that way, you know, struggle for a number of

Unknown Speaker  9:02  

you tell us about that tell us about a deal that you had, that you fail forward and learn the most from something describing something that sticks out to you. You know, I mean, me, I was laying on my couch in a short sale that I had listed because I’d lost my old house and I lived in someone’s house, and I was, like, literally listed a house and lived in the house while I had it listed. This is back in 2009, when the whole market crashed. So tell us a little bit about a fail, as you’re getting up to scale your business going.

Unknown Speaker  9:31  

Yeah, so as a virtual assistant was really challenging, and I didn’t have the money to invest in any coaching or anything like that, or specific VA coaching, I should say, and I do recommend that and that’s why I became a VA coach. I had a lot of us come to me. But what was happening for me is, you know, just kind of making the typical mistake of charging by the hour. Not not a very wise thing to do. I felt very trapped by that. I felt this. You know, I’m going to always have to have new clients every single month. In order to make up for any kind of shortfall, like, if clients bought a package of ours, let’s say they would expect that if they didn’t use all of them in a month that they could just have them ongoingly. You know, I’ll just thank those someday man over like cell phone minutes back in the day, right? Exactly. Right, I really had a hard time, kind of figuring out the whole packaging and pricing kind of thing and that model. And again, just sort of found the puzzle pieces to put together that would actually bring the whole, all of my concepts together and for the marketing really became the thing that I love to do. I always said, If I could just get paid to market my business, I’d be really rich because I love that whole thing. And so I developed the whole program, a seven step system that goes by the upscale acronym, and each step of that program is right on the front page of my website. Now, right? So it’s really taking all of those steps and putting them together. So that We’re building one thing not to the next. So I can help my clients, I basically I help my clients do all the things that I did to get me where I am.

Unknown Speaker  11:10  

So if I’m at a

Unknown Speaker  11:13  

networking event, well, not right now, but because we’re like day 9250 of our COVID time here. But if I’m at a networking event pressing flash meeting people in someone’s talking to me, and how would I know that they would be a, what would they say to me to know that they would be a good prospect contact or connection for you and upskill your business

Unknown Speaker  11:36  

as their coach or consultant number one. Number two, they’ve been in business maybe we kind of turn it around two to five years. They’ve had, you know, they’ve kind of tried it by themselves for a while, but they haven’t really made the traction they want to make. They want to identify who would be best served by what they have to offer, which I feel is one of those kind of slippery slopes. A lot of coaches and consultants, you know, when I speak to people in a comp consulting situation where I’m consulting with them, and I ask them, well, who’s your target market, I typically get, you know, entrepreneurs or people who, you know, have had a pulse or have a credit card. And so it’s anybody and everybody. And so I really one of the first things that that we do, and in my business, and I have a partner who helps me with this is helped provide them some clarity on exactly who they serve.

Unknown Speaker  12:28  

So that helped them build an avatar for their, for their business. That’s what I did. That’s the people that are listening out there. That’s what I did with you. So I found you is I built an avatar of people that have a commute to work, that are looking to maybe side hustle a little bit of their life, but also level up and bring on people like yourself to help them level up as well. So you help them build an avatar.

Unknown Speaker  12:50  

That’s exactly right. That’s the first place we start is, you know, we can’t really do effective marketing until we get that nailed down. Okay. It’s amazing how many people just don’t Better don’t even have the knowledge that they should. And you asked me what was one of my aha. And I’m going to refer back to this to your question here, which is that I didn’t, I stayed stuck for a long time more than a couple of years in the I help entrepreneurs. And when you look on like LinkedIn, and you and I talked about how Legion is such a salad are very powerful, best place for marketing. If you if you put in the search bar entrepreneurs, millions of them come up. A lot of people have the thought of Well, that’s great. I have millions of people to connect with. It’s actually not a great thing. You want to get it down to the smallest

Unknown Speaker  13:36  

audience. Yeah, right. Right. Dig in there. Yeah. So that’s how I found you because I want to bring on people that help people level up, but then I was thinking, well, she helps people that help people level up, level up. It’s just fantastic. As a new coach comes in, or a new entrepreneur or whatnot, and then you’re starting to work with them. What is your kind of secret sauce If you don’t mind sharing of how you might help them find their blind spot,

Unknown Speaker  14:05  

we do that in a very comprehensive and very easy thing. And it’s, and we offer this as sort of our introduction, if you will. So we offer anybody who’s interested. And you’ll, I’m sure you’ll promote this at the end, I won’t go too deep into it, but we give them a whole what I call an inbound marketing assessment. So if somebody expresses interest, we asked them for, you know, their primary platforms, basically, we can get all of that right off to their website, typically. And we will do a deep dive for anybody who’s interested in discussing further now. They, you know, they have to, you know, be willing to be in a place where they’re willing to invest in their business and kind of take off their marketing hat so that they can stay coaching right thing, but we always say you know, if you want to be a marketer, be a marketer. But back to the assessment is we will go into a deep dive on other platforms, starting with their website, either LinkedIn or Twitter or Facebook, anything else that we find and we will point out all the mistakes that they’re making, that they are probably overlooking that would probably enhance their business greatly if they fixed those things. And so, our hope is that, you know, they’ll go, wow, this is really great. I now have a checklist of all the things I should do, right? But this will go, I don’t have the time for that. And I don’t really want to be doing that I want to be coaching. Sure. So you know, our hope is that they’ll say, Okay, I pointed out a lot of my blind spots. I need to work with you so that we love it. And that’s part of the comprehensive package start when you start working with them then for no phone marketing. Our intro is our intro. Not the onboarding process. It’s gotcha, Andre, what we can do for you kind of process

Unknown Speaker  15:45  

beautiful, no, it’s a fantastic platform that you have here and like my coaches and, and even entrepreneurs and even business owners should really, really look into upskill your business. Let’s get in our DeLorean with Marty McFly. Let’s go back to it. The 20 to 23 year olds, Jamie and what are you going to what kind of knowledge nuggets? Are you going to drop on her? to maybe help her level up? Maybe shorten their learning curve a little bit. What are you saying to her with what you know now?

Unknown Speaker  16:16  

This is why you’re talking anyway, personal space there. Let me think. Just you know, find your confidence find find something that you love to do. I’ve been having this discussion with my son, he’s sure.

Unknown Speaker  16:31  

Point doing it now.

Unknown Speaker  16:33  

Right. Exactly. Find something that you absolutely love to do this almost hobbyist, if you will, a hobby that you just love but that you’re well paid for. Okay. Yeah, that’s probably

Unknown Speaker  16:45  

That’s beautiful. That’s That’s good. I’d like to ask that because it makes people think because they, you’ve been down the road you’ve, you’ve lost a security. You had to bounce back from us. You’ve learned a lot during that time just like myself and I’m able to pay it forward with the people that our youngest white mentor at all. icicles here in the palm beaches and stuff. So, though, when you’re meeting a new prospect, is there any good question that you wish? They would ask you? Not a question you asked? Is there any good question that you wish they would ask you?

Unknown Speaker  17:19  

Probably along the lines of like, what was your biggest mistake or what was your biggest oversight that you overlooked? Right so that once you recognize it? And the answer, of course is the I did I struggled with finding a niche and I even argued the point that I shouldn’t have to have a niche I should be able to just market to the whole world and I was really stuck there. I didn’t really highlight that I was there for a long time. I just didn’t get it. Why would I need to limit my I found that whole conversation nation specializing in something to be incredibly limiting and I thought why would I turn away business that’s not ideal for me, right? A lot of reasons for that one You know, because there’s a ton of people who help entrepreneurs, entrepreneurs, so what makes you different? You know, when you have something, here’s the question right there what makes it different? or what have you had happened in your life to fail? And how did you overcome it? Those are the two that I I love, love, love to hear. So if you take your cell phone computer, all the technology out of it

Unknown Speaker  18:23  

out of this question, what are three things Jamie cannot live without?

Unknown Speaker  18:29  

My favorite rock star?

Unknown Speaker  18:31  

Is that

Unknown Speaker  18:33  

from the 80s Rick Springfield Ah, Jessie’s girl. Okay. Um, concerts I guess. I mean, music in general all said you love to sing as well. What else? piece of technology out of it. But books I like to read. Love it. Yeah, I like to read a lot. A lot about business. I also like to read biographies. I’m trying to think what else you said three things.

Unknown Speaker  19:01  

Yeah, my relationship,

Unknown Speaker  19:03  

love family and relationships. Love it. Those are genuine answers. I dig that. So you’ve accomplished a lot in kind of a really short period of time. Love scale your business, you’re helping people out what’s the big capitalize big, big thing that Jimmy wants to accomplish our life?

Unknown Speaker  19:22  

Oh, um, I’d like to I’d like my business to kind of run a little bit more automated Lee, you know, like, a lot of it is that I mean, I would love love to go to have a little more time to kind of step away from my business and, you know.

Unknown Speaker  19:36  

Yeah.

Unknown Speaker  19:39  

And, you know, I have a team so I love that I’ve been able to build a big let’s think big. Come on. What do you want to sell your business? Yeah, I want to be the premier place that that coaches go to for all of their marketing expertise. Well, that’s

Unknown Speaker  19:53  

there you go. That’s an honest answer and you want to be the go to alright Jamie, what’s the definition of a life well lived

Unknown Speaker  20:02  

Being able to more than pay your bills have a nice be able to pay your bills comfortably and be able to you know, take trips and have just enjoy your life. So that’s one thing. Let’s see here nice well lived

Unknown Speaker  20:18  

you know that

Unknown Speaker  20:21  

my child is happy, healthy and successful whatever that looks like nuts not in a monetary way which I understand

Unknown Speaker  20:28  

enjoy prosperous prosperity, my Yeah, birdie everything and all the pillars of life. Yeah. And in general with everybody that I love and everybody in the world Actually,

Unknown Speaker  20:39  

yes, I know, especially in this time also, as we kind of slowly wind things down, we go into what’s called our level of lightning round. Okay, and it’s the five or six questions I’m going to ask you. You have like five seconds from you and I could talk for 1520 minutes on each one of them. It’s not gonna stump you. It’s just pop your head which just spit it out your Ready okay here we go what’s the best leveling up advice you’ve ever received

Unknown Speaker  21:07  

in a target market

Unknown Speaker  21:08  

love it okay sure one of your personal habits to contributes to that contributes to your success

Unknown Speaker  21:16  

personal habits and mapping out my day first thing in the morning I don’t do it I don’t answer a single email without having my entire day mapped out in an app. I

Unknown Speaker  21:26  

love it. Yes. Other than your website upskill your business and of course time to shine today calm that’s my shameless plug. What is another website or intercept internet resource you’d like to go to the level up?

Unknown Speaker  21:40  

Any two of them. Amy Porterfield and Marie Forleo. Both of them are great. Yeah.

Unknown Speaker  21:46  

Okay. Not the flavor of the month. Not this what you’re reading now. Not some book that everyone talks about. What what’s the one book that resonates with you that if like mine is the travelers gift by Andy Andrews changed my life. Like what Is that book for you? Hmm.

Unknown Speaker  22:03  

Question. Um, well, I just read Marie Forleo his books, everything is figure out audible. And I mean I really any book you’d hand to somebody if they’re in the doldrums? Yeah, yeah. Oh yeah. Love it.

Unknown Speaker  22:17  

What’s your favorite charity? And organization you like to give your money and our time to St. Jude Children’s Hospital? You go love to hear that. And last question. What’s the best decade of music 6070s 80s or 90s 80s? Springfield. I love it. I love it. Jimmy How can we find you?

Unknown Speaker  22:40  

www dot upscale your business calm. And you can email me at Jamie which is spelled j ay ay ay ay. Ay IE there’s two eyes in there at upscale your business comm also and tell us Did you say that there’s an inbound marketing assessment or something. That’s

Unknown Speaker  22:57  

what we can offer or sit somewhere.

Unknown Speaker  22:59  

It is. It’s a scale your business comm slash asset assets, your assets so assets ETF

Unknown Speaker  23:07  

Alright folks, there’s that’s going to be in the show notes. All that down there so Jamie needs to do one last thing for me. Could you please leave the time to shine squad with one parting knowledge nuggets that you want them to take with them and internalize to help them level up.

Unknown Speaker  23:27  

Find your find your special face, find who you help, who you are uniquely qualified to serve, gain clarity on that, and then everything else will will resonate from that your marketing everything you do, will speak to that audience.

Unknown Speaker  23:44  

That’s amazing that find your special space almost like find your specialty, where you’re where you’re passionate about, like you said it’s hobbyist, if you will, where you’re going to have fun with what you do every day and that’s what folks that’s what Jamie does everyday. She doesn’t really work she serves. She’s helping people level up and level up their lives. Make sure you check out the show notes with all her contact information, and also the inbound marketing assessments that will be in there at upscale your business comm slash assets, but that’ll also be in the show notes as well. And Jimmy’s seems very humble. She’s very hungry and driven. She levels up her health levels up her wealth. And Jamie, you’re part of our squad now. So thank you so, so much for coming on. Thank you very much for the opportunity. Excellent. Have a great day. Yeah. Hey, thanks so much for listening to this episode of time to shine today podcast, proudly brought to you by southern New Jersey real estate real estate excellence, who can be reached at 561-249-7266 and online at www dot Sutter in nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com slash guest If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcast. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you’ve been listening to, it’d be great if you could just give us a five star rating until your friends have subscribed while you’re at it. I’m your host, Scott Ferguson. And until next time, let’s level up. It’s our time to shine.

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