To live a life of options and not obligations on this platform. We are stoked to bring you high performers who are not just chasing and attaining success, but fin it through, providing above and [00:01:00] beyond service and squad really quick coaching knowledge that I get. Most people chase the big platforms right off the jump, winners Chase alignment. I see this all the time. People saying, if I can just get on that huge show, if I can just reach that massive audience, everything will change. But here’s the truth. A big platform with a wrong audience is just loud confusion. A smaller platform with a right alignment is a business builder, a relationship builder, a momentum creator.

In my coaching, we talk about this kinda same principle a lot. I have a mixed martial arts fighter I work with who’s kept obsessing over bigger fights, tougher opponents, and getting the biggest names. He thought a bigger stage meant automatic greatness. But when we slowed it down and targeted the right competitions for his current level, where his style match, where his preparation fit, where his mindset was ready, he started winning.

Confidence stacked identity grew. Then the bigger stages came naturally, and now he’s got a belt, he’s a champion. So alignment first, expansion second. Same thing in business, same thing in podcasting, same thing in life. You don’t force [00:02:00] growth, you earn it through precision. So today we’re talking. About conversations that create real opportunity, not noise, not vanity, real alignment.

And with that being said, I’m bringing on my awesome sauce, really awesome sauce. She’s kind, a friend of mine from afar. No, Amy, and it’s an awesome spelling of, her name is gonna be in the show notes. But we’re bringing up somebody who lives at the intersection of connection, conversation, and opportunity.

A No. Amy is the co-owner of Podcast Connections, a booking agency helping entrepreneurs and business owners get their voices heard on quality shows around the world. If you ever wondered how the right conversation can open the right door at the right time, she’s in that business every single day. She blends deep online marketing experience going back to 2007 with a master’s degree in Danish literature and language.

So yes, we’re talking strategy. In storing, in storytelling in one brain. But here’s what I love most when she’s not helping experts land powerful podcasts, conversations. She’s creating hand sew collage art on canvas, playing hang and frame drums, [00:03:00] and disappearing into long nature walks. Creative soul, strategic mind, and a connector of people.

So no, Amy, thank you so much for coming on. Please introduce yourself to the Time to Shine Today Podcast Varsity Squad. But first. What’s your favorite color and why?

Noemi Beres: Oh, I don’t have a specific favorite color because I love all the colors. I wear red. I love blue. I love green. I’m, I have a very colorful personality, so

Coach Fergie: yo, if you’re watching on Vimeo or YouTube, she’s a stunning woman, so every color’s in her stuff, thank you.

In her color wheel, right? Thank

Noemi Beres: you. Thank you, Fergie.

Coach Fergie: You’re very welcome. No, Amy. And so you help people get book on podcasts for a living. If your life had a podcast title right now, what would the name of that show be?

Noemi Beres: I do have a podcast and I love the title, so I can share that with you. Yes. It’s called The Silent Thinking Podcast.

Oh,

Coach Fergie: I love that.

Noemi Beres: That’s,

Coach Fergie: I love that. I’m gonna put that in the show notes squad, so make sure you go there. I’m ashamed that I don’t know about this, so I wanna get on it as well. So it’s called the [00:04:00] Silent, say that again.

Noemi Beres: Think Silent Thinking.

Coach Fergie: Got

Noemi Beres: it. Podcast.

Coach Fergie: Beautiful.

Noemi Beres: I love it. Mostly solo, like solo episode, no interviews.

It’s basically an A SMR style reading podcast.

Coach Fergie: Oh.

Noemi Beres: So I read books so people can listen to it. Oh. And it basically, it relaxes your mind and body and you can fall asleep.

Coach Fergie: Love that. I love it. And do you read actual stories? There’s just your own art that you’ve written or like what is it mainly?

Noemi Beres: No, mainly all of them are books that are written by my friends and they gave me the permission to read the book.

So they are current literature, new literature. And I love it because I love reading. I was always a bookworm and it’s just a great way to, read aloud.

Coach Fergie: No, this is awesome. ’cause I dropping my book this year. Yeah. It’s my first imposter syndrome. Oh my gosh. It’s actually a hero’s journey.

A business parable. Yeah. Of my life. Actually, so I’d love to hear you read it. I’m gonna have to commission you to do that. I love it. I love it. So let’s get to [00:05:00] the root of you ’cause you are very educated. You’re very like, you’re a fantastic human being on this earth, but what got you started and ’cause podcasting?

It is still relatively new. Yeah. In a sense, right? I believe there’s 3.7 million podcasts and over a billion blogs. So if there’s a huge gap there and the 3.7 million, probably only maybe 400,000 or actual live podcasts and that zombie podcast that sit there. Yeah. So what got what made you ch like really dig in to be a co-owner, co-owner of, the company in the podcasting arena.

Noemi Beres: That’s a great question. I had nothing to do with podcasting right before 2020. It was completely accidental. As you mentioned, in, in the wonderful introduction that I became an entrepreneur in 2007 and I worked in the online travel industry, so I was more into social media marketing, online marketing.

And because [00:06:00] the pandemic happened in 2020, everything stopped. The whole world stopped. The travel industry collapsed from one day to another. And we had to pivot and start a new business venture. And that was podcast connections. And yeah, so I never listened to one single podcast before 2020,

Coach Fergie: really?

Before 2020. Okay.

Noemi Beres: Yeah.

Coach Fergie: Yeah. Gotcha. To be honest with you, I only listened to maybe ro the bigger ones, like Rogan and Right. You and I talked off mic about Entrepreneurs on fire with John Lee Dumas. Yeah. Pat Flynn, you know those OGs in the podcast, the original guys right in the podcasting and, but so you.

Because by the way, s squad, it’s podcast connections.co. Don’t go there yet. But it’ll be in the show notes ’cause that’s the way we can really kinda connect you with Noam. But, so let’s get to like, how is the birth of podcast connections co go? How did that happen?

Noemi Beres: It happened basically overnight.

Okay. So we had a friend, a mentor from Ireland because we lived in Ireland before with my [00:07:00] husband. And he started basically a course on how to run a Portus booking agency. And that’s what we did. We did the course. And then basically during one night, we just sat down, created the website.

Okay, let’s do this. We just learn as we go. Because that was it. It’s, there’s this quote that walking your path, but sometimes you learning as you’re walking because that’s, you needed to go to pay the bills to do everything. So yeah, so let, we just started basically in, was it in April, I think?

April, 2020. And we just launched the website, launched the business. And I started to reach out to entrepreneurs, mainly in the e-commerce space and female entrepreneurs, mainly in the us And basically LinkedIn was my, playing ground.

Coach Fergie: It’s way

Noemi Beres: bad. And yeah. And that’s how it all started.

Coach Fergie: Yeah. It. It’s crazy ’cause I started my podcast December 19th, 2019 and again, I told you off mic. And I, a lot of my squad out there knows I started as like a passion [00:08:00] project. Again, a selfish endeavor to meet people like you and other people to help me level up. And then I always say, yeah, I don’t know if you ever heard about it, but this coronavirus thing happened, and people were like wanting to devour, like my kind of yeah. Because I’m just. I choose to be happy. That’s just me. Unless there’s a death, I’m gonna smile. ’cause I know everything’s finite, everything ends, you know what I’m saying? Good or bad is gonna come to an end. Yes. I feel the

Noemi Beres: same way about

Coach Fergie: life.

So it’s dude, it’s yeah. So the podcast and then the blessed thank you for donating suicide prevention. Lifeline. Huge to me. My little brother killed himself. A lot of guys I served with and military did. They got it and it caught fire and just the donations and stuff like that.

And that was what really, put me over the edge. But, you do help entrepreneurs, which you mentioned get booked on podcasts every day. What do you think is the biggest lie people believe about podcast guesting and what actually moves the needle when the mic turns on? So what’s the biggest lie that you see out there going around about podcast guesting?

Noemi Beres: That’s a brilliant question. Fergie. [00:09:00] That you will get like thousands of clients after one or two interviews, because some people think, and I’m trying to explain to them that, okay, I’m getting on this, like I’m going to get on this two podcasts and then either I’m going to be famous or I going to be rich and famous and I’m going to have hundreds and thousands of clients.

And I told them like, yeah, if you are lucky, like we’re very lucky. Yeah, it might happen. It probably won’t. So you have to be super clear about that podcast. Guesting is a marketing strategy like any other marketing strategies, and you have to work hard and being consistent and persistent with podcast guesting.

Otherwise there’s no result. You just have to keep rinse and repeat the whole process and keep doing it.

Coach Fergie: What I have a huge pet peeve with Gu, with Guster. Okay. Now these PR reps are hitting me up every single day. And again, I’m blessed. I don’t, I’m not mad about it. I’m just like, I want etiquette in podcast Guine.

And what I mean by that is, I’ll tell the story. I don’t care [00:10:00] like. I have people coming to me a lot saying, I’m perfect for your show. And I immediately sh send a message back real quick. Hey man, that’s awesome. Thank you so much. Which one of my episodes resonated the most with you? And a lot of times that really separates people because people will just say, I’m great for your show.

But like I have one person, she’s a really good friend of mine. She has a podcast. It’s about sex, and so she’ll have in the name of her pocket, I don’t care. It’s two wild orchids, right? So she gets hit up all the time by these floral people. Flower people say, that’d be great for your show.

It’s like people, if you wanna guest out there, no, Amy, please correct me. Please listen to the show at

Noemi Beres: least. Yes.

Coach Fergie: Am I saying that right?

Noemi Beres: You are absolutely right. Like I had these podcast host friends in the e-commerce industry in sales and marketing and yoga instructors reach reached out to them to get on their show.

Like they have no clue what the podcast is about. They just shooting out like, whatever. I just want to get on a podcast. But [00:11:00] that’s what I tell also my clients and when I’m guesting on podcasts yes, please do listen to at least one or two episodes before you do the recharge. So you have a clear idea what the podcast is about.

It’s crucial.

Coach Fergie: And I’m not gonna lie, if someone’s Hey, I heard that that, that interview with you and know Amy s and she mentioned this, that’s an ego thing for me. It’s like they actually kinda listened and I’m like, oh man. And then I’ll look at their bio and be like. Oh, okay.

I’d love to have you on. And love to do it. And I, yeah, you’re, I’m not, God, I sound like a douche today. Like I don’t really reach out to people too much and ask them to come on the show, but I did you like, I remember reaching out and then like she’s doing on LinkedIn, she’s doing things to help people do it the right way, which I’m like so blessed that I did so podcasts.

Connection sits between, opportunity and execution, right? So what separates the experts who explode or maybe even get really good traction after a podcast appearance from the ones [00:12:00] who get booked on the show and then go nowhere?

Noemi Beres: Yes. I love that question. So it’s all about connection. It’s all about building relationship during and after the interview because so many people think that, okay, I get on this show and then, okay, next one, whatever.

But it’s all about networking. It’s all about building relationships and adding value to each other’s lives. Oh

Coach Fergie: my God,

Noemi Beres: yes. So what I do and advise to people. Okay, so once the stop you, they stop recording. Next day you send a thank you note. They do, yes, necessarily need to be on the post or whatever.

It can be an email, it can be anything. Just say thank you, just right, two words you don’t need more. And then

Coach Fergie: it’s going out in the mail. I was on a show and they get a handwritten note. Everything. Yeah. I love that. You’re gonna get what postage is gonna be to Cyprus, but you’ll get one for coming on my show,

Noemi Beres: thank you. That’s beautiful. Yeah. And that’s what we need. And also from, from the guest too. And the other thing which is so important to, and it’s getting [00:13:00] more and more popular right now to do. Po post interview calls, chat with the podcast host. So you book ten, fifteen, twenty minutes call after the interview, which means that you can network with each other.

You can figure out what the other person is doing, what kind of projects they’re working on, how you can help each other, and then thank you. You can be on each other’s. Facebook private groups or masterminds or anything? Yes. So this is the, I think it’s just the interview is just the start. Yeah, it’s just the beginning.

The rest follows.

Coach Fergie: Squad, did you hear what she just said out there? Okay. Like she’s contact the host one, say thank you. Two set. Get on their schedule, whether it’s a month, two months, three months from now, because they did carve the time for you to put you on to put the shine on you. But see, don’t go to them and see what more they can do for you.

Maybe see how you can help them go and offer them your services. Can I find you a guest that’s like me? Find you somebody that. That maybe I could get [00:14:00] you on their show be of value, right? No. Amy, am I right in saying that? Follow up and build that connection?

Noemi Beres: Exactly. It’s all about follow up and it’s just so important and so many people miss that and then they realize like, why podcast guesting not working for me?

Because you didn’t do anything after the interview, right? So you didn’t thank the host. They didn’t follow up.

Coach Fergie: Right.

Noemi Beres: That’s it. It’s so easy.

Coach Fergie: I love it. And people are getting, some people are getting pretty keen to that now, meaning they’re starting to do that. I’m starting to get and not that I need it or ask for it, but I’m starting to get these really cool gifts from my guests that come on.

There’s like this it’s funny, I just got it today from one of my guests and she sent me this kind of military thing, but it’s all full of, like meat and cheeses and stuff like that. So it’s I was like, oh, that’s the coolest thing. But like you, you don’t have to do that. But it’s nice, to stay connected.

Noemi Beres: It’s nice. And you always remember those people.

Coach Fergie: Oh my gosh,

Noemi Beres: I remember Justin

Coach Fergie: will always be in the back

Noemi Beres: of my head. Exactly.

Coach Fergie: Yeah,

Noemi Beres: exactly. And that’s what and part of the Go-Giver [00:15:00] community. Shout out to, of course, Berg. Yes. And he always, kept telling us like, yeah, he did all these tiny things and people remember you and when they need a podcast booking agents, David, remember, oh, she was the one I’m going to, refer her or ask her.

Because that’s how you stay on people’s mind.

Coach Fergie: So you studied Danish literature back in the day, right? Yes. Yeah.

Noemi Beres: Correct

Coach Fergie: in, and storytelling is obviously in your DNA. So in a world drowning in content, you know what’s, what makes a story cut through the noise and make the listener say.

I need to work with this person. I need to meet this person. I need to network with this person. I need to help this person. What can you say in that?

Noemi Beres: It’s all about being authentic. It’s all about being authentic, being open and being vulnerable. So once you get on a show and you share your story, so yeah, be open about it.

Obviously you don’t have to share things you don’t want to because there we all have a private life. But the more vulnerable you are on a show and [00:16:00] the more authentic you appear, you are real, you are a real person with emotions with. With feelings, with everything going on in your life. And you can share that with the audience because once you do that, they align with you, they align with your message and they can see the person behind the story.

And that’s, I, that’s what I’ve been trying to do on LinkedIn to see

Coach Fergie: the what behind the story.

Noemi Beres: Sorry.

Coach Fergie: To see the what behind the story.

Noemi Beres: The real person.

Coach Fergie: Person. Yes. The authenticity.

Noemi Beres: The real human. Yes. Not AI generators.

Coach Fergie: Yes. Like love,

Noemi Beres: yeah.

Coach Fergie: I love it. I love ai Don, not get me wrong, I love

Noemi Beres: it. No, me too.

Coach Fergie: Right?

Noemi Beres: I use it every day. Of

Coach Fergie: course. It shortens my learning curve. Like

Noemi Beres: yeah.

Coach Fergie: Like I will put what I write for show notes in and have it dial it up. You know what I’m saying? It’s like with that. Sure. And so I love it. I just don’t want podcasts to go AI meaning like what we’re doing right now. We could literally.

Have a interview right now by plugging a prompt into AI and being, I would be talking, it wouldn’t even be us. It’s crazy. True,

Noemi Beres: [00:17:00] true.

Coach Fergie: So this is real, I’m real, right? So it’s not Amy. So you know, you’ve been doing the like online marketing. It’s funny, I started the online market in 2009.

And like JV Zoo and ClickBank and stuff like that was like Nice. Oh, old. The

Noemi Beres: old days.

Coach Fergie: Yes. And so I’m an OG in the affiliate marketing world. I did

Noemi Beres: that too.

Coach Fergie: And the thing is I have, my very first article I ever wrote, I put it on easing. Easing was like the, oh, I remember that back in the day, right?

Noemi Beres: Yes.

Coach Fergie: It still ranks for ovarian cancer. I lost a friend of ovarian cancer, wrote an article about it, gave him a book about naturally healing like ovarian cysts if, when they’re noticed, and I know it’s weird being, it’s a female thing and stuff, but it’s still selling almost 20 years ago. Like it still gets clicks.

Noemi Beres: Yeah,

Coach Fergie: right. Which is crazy. So I know that you know a lot about this world, but if someone came to you saying, no, I just wanna get more exposure. What hard truth are you going to tell [00:18:00] them? Like in that moment that you know that maybe most booking agencies might not tell ’em

Noemi Beres: that it’s not going to happen overnight, like nothing’s going to happen overnight.

It’s like you were a professional athlete. You know how it is to train yourself to go into the gym and to build up your muscles, right? It’s the same with the podcast guesting muscles. It takes time. It takes months to do that. And I, and when they ask me, so how long should I be working with you to get some results?

And I tell them At least six months. And you keep doing these interviews, at least two to three interviews every single month. And then you can see the results. And then you need to repurpose the content because it’s not just about appearing on the podcast, but also repurposing the content, right? Because nobody will remember what you posted two weeks ago on LinkedIn Never.

Or Instagram never. So you can post it again and again because you create. Evergreen content by podcast guesting, and it’s just so beautiful that you can just use this [00:19:00] content again and again in the future, right? But so many people don’t do it. They post it once and that was it. But just use your content wisely.

I’ve been working with so many podcast hosts they. They will even give you the profile and you can just use it, cut it up into, small video clips, audio clips, and just use it and share it. Because social media at the end of the day is about like, when people see you, they get to know you.

They’re going to buy from you. And they want real

Coach Fergie: now

Noemi Beres: they want real,

Coach Fergie: real if’s a clip. Like

Noemi Beres: human.

Coach Fergie: Exactly. They’re just a human.

Noemi Beres: Yeah.

Coach Fergie: Yes. That’s why I, I. Hate social media. My coach hates me for hating social media, like she is pushing hard for it. So I’m starting to really build it out and putting stuff out.

And it’s funny you said that because I was on a. Podcast in 2021 with . And he was, I’m not gonna say nobody, but he was like, oh man can I get you on the show? And I felt honored. Okay, yeah. But now the kid is like top oh 0.05%.

Noemi Beres: Yeah.

Coach Fergie: That’s you never know. And the [00:20:00] stuff that I repurposed for him, he never forgot.

He flies me to Texas every year to speak to his company.

Noemi Beres: Yeah.

Coach Fergie: You see what I’m saying? So I repurposed everything he did. And he’s Ferg, I need you to come to Austin and talk to, these people or coach up this side. And, but he remembered me and he was a kid, and I remember he did, he interviewed me in his car.

I have it. I was sitting in a setting like this felt, professional and stuff, but it was just like the follow up, follow through, follow back. That’s the rule.

Noemi Beres: Right. Okay. I love that. And I love what you, how you started the conversation today that everybody’s, one wants to be on those big names, the big podcast, but it’s not about them, it’s about the, celebrities.

It’s about the celebrity podcast host. Yes. It’s not about, most of the time it’s not about the guest and what you just said that sometimes we get on smaller podcast or mid-size podcast and you never know where they end up. Yes. I’ve been working with hosted. We got on at the very beginning of their journey.

Yes. And now [00:21:00] they’re famous a top in 0.1% and Right. It’s amazing. That’s beautiful. But you never know what’s going to be out of, 1 10, 20 podcast interviews.

Coach Fergie: You, you don’t, and I’ll, I’m gonna tell you this from experience knowing me, it’s I told you my podcast to open doors to speaking for companies and stuff like that, just for my energy and whatever, but.

Getting on shows and thinking you’re gonna get famous. That means your exposure is there and you’re like, people are eyes on you. And I’ll tell you, there’s not a human being that I know personally. That will not have imposter syndrome in that moment. Because once, like I remember I got invited to speak at a kind of a CEO C-suite kind of thing.

And I’m looking out there going, man, most of these people can spank me with their wallets. They make more money than me. And here I’m talking about mindset with money. And I was like, dude, like it was a too big of a moment for me. Luckily Alan Stein was there and I know him and he’s coached Kobe Bryant.

You know the basketball player? Kevin Direct? Yes. He’s Ferg, what’s going on? He’s I am like, dude, like what am I doing here? And he’s listen, [00:22:00] like what do you want from today? And squat if you’re listening, this is great for podcast guesting. He asked me, what do you want from today?

I’m like, I want one person out, one person out here to walk away with value. And he’s that’s your intention. He goes, like so many people lock their confidence to their abilities instead of locking their confidence to their intention. The second you lock to your intention, I went up to rock the stage.

Next thing who’s my client now, billionaire, I’ve coached his company now since then. So again, it’s about locking the confidence to your your intention. But like you said. Start growing slow.

Noemi Beres: Yes.

Coach Fergie: And start easing into it, right? Yes. That way the imposter syndrome stays at bay and you grow and you do.

You help people at podcast connections grow slowly if that’s their true north of what they’re doing.

Noemi Beres: Yes, because that was, that’s was my blueprint as well. I didn’t rush things. I love to take things as they come small steps approach. I truly believe in it because [00:23:00] if you take those small steps every single day, but you repeat them, you will get there.

And I, I really Gary v’s content. And he talks about the same it doesn’t matter when you start, you can be 40, 50, 67, whatever. I’ve been working with people, they are over 70 and they are amazing and they rock on podcasts and they’re sharing their amazing knowledge and experience and it’s just so fun to see that it’s never late to start, but yeah.

And I also tell them, yeah, small steps approach because that’s how you get the results. Like you have to put the work into that.

Coach Fergie: Inch by inch. It’s a CI right by the yard. It’s hard. Yes. Everybody wants it now, but it just, like you said it just

Noemi Beres: now. Now, yeah.

Coach Fergie: It could be, you could just walk in and there’s Rogan and he says, oh, I want you.

That’s, that never happens, but it might happen, but don’t hold the dice on it. So the first podcast you’ve ever listened to that made you think Yep. This medium is powerful, like this. Podcasting is powerful. You remember the first one you listened to [00:24:00] in that I know you say you really didn’t listen to podcasts until, but you were like, wait a minute, dude, there’s something here.

Noemi Beres: I think I was part of a networking group and it was led by a great woman called Kami Leman. And she had a podcast. She still has a podcast called She’s Invincible. And, I loved her style and I loved the networking group. She did for us. It was just a handful of people, but we really connected.

Coach Fergie: Wow.

Noemi Beres: And I really enjoyed her interviews because it was heart centered, heart aligned. She really cared for her. Guests, and it was a great experience. I was a guest on her show like five years ago. That’s great. And I really enjoyed that. It was beautiful. I sent her guests and they also had the same experience.

So these are the podcast hosts I look up to. Maybe they’re not the most famous one. Of course I’m listening to Steven Bartlett and Jay Shetty and all kind of marketing podcast and of and I love those too. But I remember this [00:25:00] podcast when I started and I listened to because they are, they were amazing, right?

So yeah. Che’s podcast was amazing.

Coach Fergie: Yeah, she’s, yeah, a hundred percent. I looked her up. I’m like, I know her. Like I knew the. The, yeah, she’s,

Noemi Beres: she’s an OG in the this

Coach Fergie: podcast Chamber. Yeah. O yeah yeah. And it’s like I’ll have a run of guests or even with my monologues that, I don’t get much traction, from it.

And, but I just, and I have my coaches and so just don’t quit, and repurpose their content, evergreen. She, squad, she said Evergreen earlier, and that’s just what I had talked about the ovarian cyst thing that I had written. From the research that I had did, that’s still working.

It’s just, it’s still out there. It’s evergreen. It, put it, go back to those episodes where you don’t think that there was much there. It could be there for somebody, but it’ll also show your staying power. Like this week I dropped episode 500. This Wednesday, congratulations with Andy Andrews.

He wrote The Traveler Gift. That’s the book, him and Berg those two books the Go-Giver and the Traveler Gift by [00:26:00] Andy Andrews changed my life. They like, like the whole story behind it’s in the pod and all that stuff, but like it, it was co consist consistency. Now, I wanted to drop two a week, right?

Like interviews a week, but consistency where you’re seeing I should have over 700 podcasts if I was doing that since 2019.

Noemi Beres: Right.

Coach Fergie: Where do you see people lose consistency with their podcasts? Where do they, where do you see people losing steam

Noemi Beres: as hosts or guests

Coach Fergie: as a host?

Noemi Beres: Six. Six is the magic number.

Coach Fergie: Is it?

Noemi Beres: Yeah. So many people, like after six, seven episodes, I’ve seen this so many times that, oh, I’m gonna do this podcast. I’m gonna change the world. I’m gonna be out there and sharing my message with the world. And then they realize how much work they have to put in and how much money and energy and time, and showing up day after day, week after week, month after month, even when you are, tired.

Yeah. When you are sick or whatever. [00:27:00] And it’s a lot of work. So that’s why I always tell my clients, so please respect the host and it’s so important because you’re doing an amazing job. There’s so many, very good podcast hosts out there. And, they’re just not really respected for what they do and host, they come to me and sometimes they post on LinkedIn when I post something about it that, yeah, they never even tag me or they never tag me in the post or never reshare the content.

I send them promo material to, to share with their followers and they never do anything about it. Which is sad because it’s, yeah. Yeah, it’s a win-win situation. Yeah. If you get something, just share it. Sharing is caring.

Coach Fergie: It is. I love that Sharing is caring and you don’t know even if I don’t have a following, you never know who’s gonna see that content that might exactly be here, what you have to say.

And I’m a believer in God. Okay? And God, that’s giving me an opportunity to say, listen man, put it out there. I’ll take care of things on the back end, like it’s thank you for saying that. Just get it out there. Stay in [00:28:00] connected, stay in touch. And Naomi, when you’re starting to kinda work with somebody and they’re, you’re making sure that it’s the right horse for the course, the right company, your company Yes.

Is the right one for them. Is there any good question that you wish they would ask you but never do?

Noemi Beres: That’s a brilliant question. We, nobody asked me this before maybe to ask. Like some kind of maybe a few personal questions from me as a human. So they get to know me better, not just like, how much is your fee?

Because I, to be honest with you, Fergi, I hate is a strong word. I know, but I hate those

Coach Fergie: pocket money

Noemi Beres: calls when we get on a discovery going, somebody, so what’s the price? Tell me the price, this and that, we didn’t even say hello properly. So let’s get to know each other because to be working together, I think it’s really important to ask some questions.

Sure. From somebody who you will work with on long term, like what kind of person they are or just really listen to them because sometimes [00:29:00] they just want to know a price and they disappear, but they don’t really bother to get to know me as a person. Who’s this person behind this business?

Because if they ask me, I’m happy to share.

Coach Fergie: Yeah. If. Like I, knowing what I know now, I would be like, so tell me your protocol, like what do you do for me, like for this and what is expected of me to make sure this is a successful partnership? Yeah. Say something like that.

And I love though, that you ask, so I’d be like, I’m a big believer in the Ford acronym, FORD, family Occupation Recreation Dreams. If I know those four things about anybody. I could help ’em a hundred percent. When I go to networking events, I use the Ford on, I look around, I read the room and my biggest compliment that I can get a networking event is when I walk away them go, what the hell’s that guy got do?

Like they don’t know anything about me, but I know enough about them to want to be connected to ’em. I go out to my car, I’ll write a handwritten thank you note, ’cause I’ve gotten your card, and I send it to you and and ask for like a one-on-one.

Noemi Beres: Yeah.

Coach Fergie: [00:30:00] But everybody’s rushing to that

Noemi Beres: rushing. Rushing. Yes. Not taking, not being present. Take your time, ask the questions.

Coach Fergie: Yes.

Noemi Beres: Because they always remember the person who asks you the, the most questions. Because people don’t ask questions. They just tell maybe like a whole, novel about themselves, what they do, but they never ask the other person.

And the one who. That those the ones they remember.

Coach Fergie: Yes, a hundred percent. That’s no, and thank you for saying that because I’m gonna plug me again, but they’ll be like, for you, when I met you, it was like, it was all about me. And I’m like, oh, that’s all that’s a huge compliment for me. It’s like I, like you and I, when we first had our talk, it was like almost a competition for who could get to know the other better, right?

So I know you’re an awesome network. You’re like, you’re asking me questions like, wait a minute. I wanted to ask you that. So like squad, get out there and get to know the people when you’re setting up your podcast. If you’re gonna go that route, know your audience, know your avatar. I have a four page avatar.

Of who my listener [00:31:00] is, right? And I build it around that. Does the show make sense for this, for my avatar and it changes. I write rewrite, his name is Larry, and I rewrite, little things to add to him. So I have to ask you. No. Have you seen the movie Back to the Future?

Noemi Beres: Yes, of course. Yeah.

Coach Fergie: Okay. Let’s go get that DeLorean with Marty McFly. Let’s go back to the double deuce, the 22-year-old, no Amy. What might you drop on her for knowledge, not to change anything. ’cause you have a beautiful family. You get to travel, stuff like that. But to maybe help her blast through or breakthrough in her business life, maybe a little bit quicker.

Noemi Beres: Yes.

Coach Fergie: Shorten a learning curve, I should say.

Noemi Beres: Yeah, don’t stress too much and don’t overthink everything. Don’t overanalyze everything because I was always stressing about something. Okay. Up till age 40 and after age 40, something switched in me. I’m 46 now. It’s not a secret or anything, and it’s something switched and, okay, so most of the [00:32:00] things we are dwelling on, they will never.

Happen ever. It’s only in your head. Yes. It’s not going to happen. So that’s what I teach my son too. It’s just relax. Don’t dwell on things that are haven’t happened and they have 0% chance it’s happening. Because I was always stressing about everything Nice. So yeah, please just chill.

Coach Fergie: It’s like Mark Twain had a quote that says something like, yeah, I’ve stressed over. A lot of things in my life, but 1% of them happened.

Noemi Beres: Exactly. That’s it. That’s how we live our lives.

Coach Fergie: It is funny ’cause me and Susan, my fiance, were watching this show, landman. We like it. It’s a fun show on tv.

Noemi Beres: Right.

Coach Fergie: And at the very end of this last season, he’s he’s talking to his wife and she’s, he’s babe, like we’re gonna hit a lot of tragedy coming up. ’cause they’re getting older. I notice ’em be 54 in two weeks and it’s I have more deaths that I face than births and weddings and stuff like that.

Noemi Beres: Yeah, unfortunately.

Coach Fergie: Yeah.

Noemi Beres: But

Coach Fergie: today we don’t. We don’t have to worry about it today. So live every day, right? Yeah. And know it’s a gift, [00:33:00] right? So how does, and speaking of that and being a gift, how does No Amy want her dash remembered that little line in between your incarnation date and your expiration date, your life and death date, that little dash like how do, if someone was standing up talking to you, hopefully it’s way down the line talking about you, what do you want them to say

Noemi Beres: that.

She loved people and she cared about people, and people fe felt, seen, heard and valued in her presence.

Coach Fergie: Love

Noemi Beres: that. And that’s all. I don’t need more.

Coach Fergie: Yeah, no, that’s all that’s beautiful. It like, yeah. I almost like I could ask you what your why is in life, but I think really your why is probably the same as mine.

Like you’re my sister from another myta, right? It’s like we’re, we wanna be useful. Yes. I think that’s our why. It, that’s it. It’s so easy for me to An what? Fergie what’s your why? To be useful. What can I help you with, dude? You know what I’m saying? If I can help

Noemi Beres: you

Coach Fergie: Yeah.

Noemi Beres: People to add value to people’s lives.

That’s it. Yeah.

Coach Fergie: Yeah. So then Nomi, what is [00:34:00] your definition of a life well lived?

Noemi Beres: Yes. Being happy. Being loved being seen.

Coach Fergie: Everything you said you wanted to be remembered.

Noemi Beres: Exactly. That’s it. That’s exactly the same. That’s

Coach Fergie: it. I love it.

Hey, time to Shine Today, podcast Varsity Squad. We are back. And Noam like Susan and I always talk about going to Greece or over to Europe and stuff like that. And if we make the trip over. We’ll give you ample notice ’cause one, we’re gonna need a awesome like kind of tour guide and stuff. But two, you and I’ll probably sit and have a coffee or whatever it’s called there and probably talk about a few of these questions at length.

But today you have five seconds with no explanations and I promise you that they can be answered that way. You ready to level up?

Noemi Beres: Yes, let’s do it. Alright,

Coach Fergie: here we go. Alright. No. What is the best leveling up advice you’ve ever received?

Noemi Beres: That it was probably from Bob Berg. Again, show shout out. That make people, [00:35:00] again, make people feel seen, heard and valued because love it. That’s how you lead life and business. That’s it. And you don’t need more. So yeah.

Coach Fergie: Love it. Share one of your personal habits that contributes to your success.

Noemi Beres: I am very consistent with whatever I do in life and business

consistency.

Coach Fergie: Love it. So if you see me like, yeah, KY looks like he’s in his doldrums, what book might you hand me that might help me shift my mindset? That helps shift yours? You better say the one we’re talking about.

Noemi Beres: It’s always the one, the Go-Giver.

Of

Coach Fergie: course. Love it. Love it. Your most commonly used emoji when you text.

Noemi Beres: Smileys,

Coach Fergie: smiley, always. Okay. Nicknames growing up.

Noemi Beres: It’s Mimi. Mimi. MIMI. Mimi. Yeah, it’s Noemi. And actually my parents never called me Nomi in my life because when my mom called me Noemi, that was, I was in trouble. You’re

Coach Fergie: in trouble.

Noemi Beres: It’s always Mimi. It’s Mimi.

Coach Fergie: It’s I’m Larry Scott. When I was in trouble, I go by my middle name. That’s it. Do you have any hidden talent and or superpower that nobody knows [00:36:00] about until now?

Noemi Beres: I think I’m pretty open book and I talked about so many things on podcasts, but I’m an artist, but you know that.

Coach Fergie: Yeah.

Noemi Beres: And I drum, you know that too.

Coach Fergie: Yeah. I

Noemi Beres: think

Coach Fergie: yeah, I do. Yep.

Noemi Beres: He hidden other hidden talents. No, I think these are. Oh, I, I do a service called, I started something next to my, close to my podcast. The Silent Thinking Sessions. Okay. So I held Silence space for people.

Coach Fergie: Nice.

Noemi Beres: And they can basically, a space to think without judgment and love, just providing a silence space for them.

Got it. So that’s, but it’s not hidden. Everybody probably knows about me now. Nice. I’m an open book.

Coach Fergie: You’re good. Chess checkers a monopoly.

Noemi Beres: I can’t play chess and checkers. Monopoly, bro.

Coach Fergie: Okay.

Noemi Beres: I’m an entrepreneur.

Coach Fergie: Go to ice cream flavor.

Noemi Beres: I’m not huge in ice creams. I love sorbet.

Coach Fergie: Okay.

Noemi Beres: But if I can go for something, it’s very good quality.

Like Belgian chocolate something. Yeah.

Coach Fergie: Love it. Love it. There’s a sandwich called [00:37:00] the No E, no, Amy Mimi. Build that sandwich. What are we eating? What’s on the sandwich?

Noemi Beres: I love eggs.

Coach Fergie: Oh, nice.

Noemi Beres: Like parmer ham and like quality stuff. Yeah. Yeah. Like spinach feta cheese.

Coach Fergie: Or I love interviewing Europeans because they have the best food, man.

It’s or

Noemi Beres: smoked salmon instead of the instead of the parmer ham. I like

Coach Fergie: this stuff. Oh. Smoked salmon and eggs is so good. Like

Noemi Beres: Norwegian smoked salmon cream with

Coach Fergie: some capers on it. I like the capers.

Noemi Beres: Yes. I like capers too.

Coach Fergie: Yeah. Love it. Favorite charity and or organization you’d like to give your time and or money to?

Noemi Beres: Anything about suicide prevention or anything about cancer? Because I lost my dad cancer and my granddad, my uncle, and three of my closest friends. So suicide and cancer prevention.

Coach Fergie: Thank you for that. Yes, sir. Last question, and we can elaborate on this one, but what is the best decade of music? Sixties, seventies, eighties, or nineties?

Noemi Beres: I was born in 79, so the music scene, what I [00:38:00] loved it kind of the GR scene and that was Oh, you, the GR nineties. Nice. Yeah. Yeah. It’s funny. Yeah. ’cause it was the 90, that would make sense. I was born in 72 and the eighties was like I, I graduated in 90, so

yeah,

Coach Fergie: it was like the eighties was my thing, but.

Like the kind of grunge, like nirvana’s and

Noemi Beres: Yes.

Coach Fergie: Pearl Jams and stuff like that.

Noemi Beres: Yeah.

Coach Fergie: Was played when I was in Iraq a lot. I’m like, who is this? There was no Spotify or nothing back then. You’re like

Noemi Beres: no.

Coach Fergie: Coming back to the skate and going everybody knows the music, but you’re like, who is this?

This is awesome. So I got introduced to that, during that time. I love it. So Noemi, how can we find you my friend?

Noemi Beres: Please visit our website, which is podcast connections.ceo, and you can connect with me on LinkedIn. I’m happy to connect with anyone. It’s no Barris, you type my name there, so I am, I’m there.

I’m happy to connect

Coach Fergie: in Squad. It’s podcast connections.co if again, if you’re on Vimeo or YouTube, I have it on the screen and open. And just like you can see the [00:39:00] co-owners between Noam and is it Gabor?

Noemi Beres: Yes.

Coach Fergie: Okay. Good board. And with the lots of awesome testimonials. You got her LinkedIn here, which is awesome.

This is how I actually met her. You can look in the messages here. I can probably show you and see. She’s connected to the Gam Man and Laura Templeton and all my other awesome sauce podcasters. Good friends of mine. But check her out. She has Instagram. She has an awesome YouTube. But again, podcast connections.co.com, dot co.

So Noam, please do me one last solid and leave us with one last knowledge nugget that we can take with us, internalize and take action on.

Noemi Beres: Whatever happens in your life or in your business, it’s just keep going. And that’s my motto in life because there are going to be hard stuff happening and it’s not always rainbows and butterflies when you are an entrepreneur.

I restarted my business like three times and I had to work [00:40:00] when, I lost family members and everything and it, it was, it’s hard, but you always keep going and that’s it. Just. That’s what we do. That’s what we do. Entrepreneurs

Coach Fergie: love it. And squat, I had so much fun sitting here knowing me. I knew that I would, and I knew we were gonna give you some awesome value.

So if you’re thinking about getting on a show, reach out to podcast connections.co or just reach out to me and I’ll put, make a warm introduction to my good friend. No. Amy. Like she reminded us. Listen. Listen to the show that you wanna be on. Make sure it’s the right fit for you. Build connections with the host of the show.

When you’re done getting interviewed, send a thank you card or even a nice email or reach out and say, Hey, can I have 10 minutes of zoom time with you? So I can see how I can help your show, be authentic. She reminded us, be authentic and be vulnerable. When you need to be. She wants you to flex your podcast muscles work.

Be consistent, put it out there. And because there’s things that will come around that you did years ago that might come to the [00:41:00] surface. ’cause that gestation period, it’s like an oak tree. Like you have thousands, tens of thousands of acorns on the ground. But only one of them is gonna sprout an oak tree.

You gotta make sure that you’re fertilizing it, giving it the sunlight. Whatever you have to do, be that person for somebody. Be authentic and be that person for somebody. My good friend Noam, she’s planting trees. She’s never gonna sit in the shade of what she’s doing now. And paying it forward is amazing.

She does things for the intention, not the attention. She’s out everywhere helping people shine, but she’s not look at me leaning against her Lambo, or something like, she’s awesome. She puts out a Silent Thinking podcast that go there. It’ll be in the show notes to help you really reset and get your day done and done.

And she will be remembered as someone that was loving, caring, seen, made you feel. Seen and heard. And lastly. Whatever you’re going through, whatever happens, just keep going. Remember, everything’s finite. Everything’s going to end good or bad. If I was to invite no, Amy and her hubby here to South Florida, she’s all excited.

She comes here, guess [00:42:00] what? She’s gotta go back. It’s, everything good comes to an end as well. So overlap the goodness. Find things that you can do to make someone’s life better. Find things that you can do to make yourself better while staying authentic. And no, Amy, that’s exactly what you do. You level up your health, you level up your wealth.

You’re absolutely just. Fricking awesome and I’m so glad that we’re,

Noemi Beres: thank

Coach Fergie: you connected and I will send anybody and everybody that wants to legitly become an awesome guest your way.

Noemi Beres: Thank you so much Rg, and you are an awesome host, so thank you so much. Thank you so much.

Coach Fergie: Awesome. Love you guys. Talk to you soon.

Bye.