AmondaRose Igoe is a World-Renowned Speaking Expert featured on CBS, FOX, and NBC news. She is the creator of the ShePowered® Speaking and is featured in Chicken Soup for the Soul, as well as the author of “Pain-Free Public Speaking” and “Share Your Story.” Her clientele includes best-selling authors, an Emmy winner, Medical Doctors, and TEDx Speakers. She has helped hundreds in over 20 countries 2X to 10X their speaking results.

Coach fERGIE’S tOP 5+ Knowledge Nuggets and Take-Aways
- Communication that is clear, captivating, and compelling is the baseline for anyone who wants to influence instead of just inform 🎤
- Anxiety shrinks when attention moves away from self-protection and toward serving the people in front of you 🤝
- The moment a speaker disconnects emotionally, the audience unconsciously follows right behind 🔌
- Learning sticks when people are involved, not passive, turning education into something memorable 🎬
- A powerful signature talk becomes a launchpad for stages, podcasts, media, and long-term influence 🚀
- Speaking with intention can alter confidence, leadership presence, and the entire trajectory of a career and life 🔑
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- 🔹Valuable Time-Stamps 🔹
- 🕒 00:01:00 — Story builds instant trust
- 🕒 00:03:10 — Opening grabs attention fast
- 🕒 00:04:00 — Clear, captivating, compelling framework
- 🕒 00:07:00 — Focus on serving audience
- 🕒 00:11:00 — Engagement beats information every time
You Can Find Out more about Speaking Success Unlimited and it’s Founder AmondaRose Igoe Here:
Phone: (561) 498-8919
Email: amondarose@amondarose.com
Artwork by Dylan Allen
Videography by Aubrey Aerials Marketing, LLC
Speech Transcript
Brian Mudd: [00:00:00] Are you ready to level up? Do you wish to live a life of options and not obligations? You’ve come to the right place? Thank you for stopping on by to hear knowledge nuggets from Coach Fergie and his top tier guest to help you lean into your ultimate human potential. Now, let’s level up with Coach Fergie.
L. Scott Ferguson (Coach Fergie): Hey, varsity Squad. Welcome back to another powerful edition of Level Up Conversations with Coach Fergie. With the time to shine today coaching. I’m your host, Scott Ferguson. Blessed to be your gap coach. Specialize in performance mental conditioning, working with business leaders, entrepreneurs, entertainers, athletes, C-Suite, and students to help them bridge their success gap. <<READ MORE>>
L. Scott Ferguson (Coach Fergie): Hey, varsity Squad. Welcome back to another powerful edition of Level Up Conversations with Coach Fergie. With the time to shine today coaching. I’m your host, Scott Ferguson. Blessed to be your gap coach. Specialize in performance mental conditioning, working with business leaders, entrepreneurs, entertainers, athletes, C-Suite, and students to help them bridge their success gap. <<READ MORE>>
To live a life of options and not obligations on this platform, we are stoked to bring you high performers. We’re not just chasing and attaining success, but redefining it through above and beyond service. And our really quick knowledge nugget this week squad is quote, my mentor passed on to me that tell me a fact and I’ll learn.
Tell me the truth, and I’ll believe and tell me a story and it’ll live in my heart forever. Your story is your shortcut to trust. Most people think trust [00:01:00] is built by credentials, titles, resumes, and achievements. And yeah, those matter, but they don’t move hearts. They don’t lock people in. They don’t create loyalty story does I say, every week in my coaching, I had a client recently sharp, successful, respected in his field, but struggling to connect with his team.
He led with data instruction solutions, solid stuff, but the room stayed cold, so I challenged him to do something a little bit different. I said, next meeting. Share a piece of your journey, a setback, a doubt, a moment. That shaped you. Nothing dramatic, just real. He did. And the entire dynamic shifted. Heads lifted, eyes locked in, conversations opened.
Trust accelerated. Not because he was perfect, but because he was human. That’s the power of story. Story bypasses defense. It builds connection before persuasion. It tells people, I get you before you ever ask him to follow you. If you’re leading a team, raising a family, closing clients, or stepping on stage, remember this.
People don’t trust information first. They trust identity and story reveals identity faster than anything else. So don’t hide your story, sharpen it, [00:02:00] own it, use it because your story isn’t just your past. It’s your bridge to trust. And this sets up perfectly for my awesome sauce guest. It’s in studio. I had our drive down.
I had it on my podcast. Four years ago, absolutely just crushed it. But sh my good friend, AmondaRose, does not just teach public speaking. She builds voices that move rooms, closes deals, shifts, audiences, and sparks movements. AmondaRose Igo is a world renowned speaking expert, featured on CBS. Fox and NBC.
She’s the creator of She Powered Speaking a platform, helping authors, doctors, and even those TEDx speakers out there. Executives and high performers step out from behind their message and own the microphone. She’s been featured in Chicken Soup for the Soul, authored Pain-Free Public Speaking and Share Your Story, and has helped hundreds of speakers in over 20 countries multiply their impact to 10 times.
If speaking is the arena. Amanda Rose trains champions. I lean on this lady ’cause I’m on stage quite a bit and she’s. [00:03:00] Just awesome. So Amana, thank you so much for coming in and making the drive down. But I have to ask you, if I dropped you into a room full of 500 people with zero prop and said, go, what’s the first thing you do to own that room in the first 10 seconds?
AmondaRose Igoe: I would start with an opening that would grab their attention. Okay. So for example, I have a great one. It’s all about chocolate. I’ll ask the audience and you’ll think, oh my gosh, why is she talk this woman talking about chocolate?
But it’s a game changer.
L. Scott Ferguson (Coach Fergie): Sure.
AmondaRose Igoe: So I’ll share, how many of you love chocolate?
And most people raise their hand, right? Or know someone love, loves chocolate. And then I’ll say, chocolate does three things that every single speaker needs to do. Chocolate is clear. It’s not trying to be vanilla. Pistachio strawberry. You know it’s chocolate. Love it. Chocolate’s captivating. So when it enters a room on a chocolate plate, a cake a chocolate dessert, anything like that, your eyes immediately pull attention.
So it is captivating.
L. Scott Ferguson (Coach Fergie): Love it.
AmondaRose Igoe: And the last thing, it’s compelling, meaning that people will purchase. Lots of [00:04:00] chocolate. Yes. They’ll spend an exorbitant amount of money. My sister-in-law and back buys chocolate from Europe. So then it’s compelling, meaning that people are willing to invest in that service.
So every speaker needs to do three things, just like chocolate, clear, captivating. Compelling.
L. Scott Ferguson (Coach Fergie): You hear that squad, she started off with a knowledge nugget. Just, she always does. She brings it clear. Captivating. Captivating. And compelling. And compelling and captivating and compelling. That’s beautiful.
What I do, and I think, this is like when I get on stage, I have a trampoline and I’m standing there and I talk about it has nothing to do with what I’m about to talk about, but I’m actually, it helps me with my jitters. But also I talk about how when you’re an inch off the trampoline, you’re at zero gravity.
When you hit the trampoline, you’re at four times the gravity, so your lymphatic system’s getting cleaned. During that time, but the best of all is I look out in the audience and what are their heads doing when I’m on a trampoline
AmondaRose Igoe: nodding up and down,
L. Scott Ferguson (Coach Fergie): they’re about to affirm what I’m about to talk about.
So it’s a kind of a gimmick, but it helps me with my nerves. But, and I sell the [00:05:00] trampoline at the end too, as an affiliate, so it works.
AmondaRose Igoe: And Scott, with that question, most people say I shared my story,
L. Scott Ferguson (Coach Fergie): right?
AmondaRose Igoe: But that’s your story. It’s not about the audience. Yes, you have to share information.
The moment you start speaking, that gets the audience saying, love that. Oh my gosh, I needed to hear this today.
L. Scott Ferguson (Coach Fergie): Yes. And what
AmondaRose Igoe: you’re doing is the exact same thing that I teach my clients. The exact same thing that I did is I said a simple thing like chocolate. A simple trampoline changes the way that they look at something.
And gives them a different perspective. Yes. And now they can relate to it. And they go, hell yeah.
L. Scott Ferguson (Coach Fergie): Because my, most of the stuff I do talk about is about leveling them up. So it, it does level up your health. But when we get into whatever the speaking organizer wanted me to talk about, but that’s just something that like, I love it.
So it’s clear, captivating, compelling. Get them started with that. You’ve heard the the old adage, little cliche that most people fear public speaking more than they fear death. I was that person at one time. Now I look forward to it because I started adjusting my identity as intention and connecting that into my confidence versus [00:06:00] trying to use my capabilities, right?
So like from your experience. The people that are more afraid of public speaking than death, what are they really afraid of beneath the surface? Is it kind of embarrassment judgment not being enough? Or is there something deeper? What do you see the most
AmondaRose Igoe: if you happen? It’s quite common for most, I’m gonna say, people are really scared to death.
Really need to work on that issue before coming to someone like me. Because there’s a deeper core issue,
L. Scott Ferguson (Coach Fergie): right?
AmondaRose Igoe: Obviously, they don’t wanna make a mistake. They want everybody to like them or love them. That’s a big one. Because they think if the audience doesn’t. Like my presentation, they won’t like me.
They might be afraid that it could really, if they bomb, it could take their career down completely. There’s so many factors that go into people’s heads.
L. Scott Ferguson (Coach Fergie): Sure. But
AmondaRose Igoe: the thing is that if they take, and this is what helped me. I used to stand in front of audience. My hands would shake so bad, I had to just stop and sometimes even sit on them to get them to stop.
And if you really focus,
L. Scott Ferguson (Coach Fergie): That you do that too, sit on them.
AmondaRose Igoe: You have to focus on the audience. [00:07:00] Take the perspective off of yourself and think what they need, why am I here to help them?
So it becomes being a servant to someone. Yes. And rather than focusing on ourself.
L. Scott Ferguson (Coach Fergie): Oh my gosh, yes.
But
AmondaRose Igoe: also training helps. I worked with a woman who is in Palm Beach County in the environmental space, very high of a high level woman.
And she had a lot of issues coming into it, but she was willing to do it right. And she knew that her career, it was gonna make a huge difference in her success level.
And so a couple of things that we did is we made sure that the presentation fit her style.
L. Scott Ferguson (Coach Fergie): Yes. Fit her style while still providing the message. Okay. And then
AmondaRose Igoe: when she, then she could see her progress on video and she thought, oh,
L. Scott Ferguson (Coach Fergie): I’m making
AmondaRose Igoe: progress. I look a hundred percent better than I did before.
I’m doing really good. So her confidence level went up. And then we built in some other things, some words that she could say to herself like repeat over and over. And her.
L. Scott Ferguson (Coach Fergie): In her head, it brings her back to that call it identity because one time I was speaking at a it was in Charleston.
And [00:08:00] everybody out in the audience could spank me with their wallet. There was three comma people out there that was like, oh my gosh. And it’s not all about money, but these people were here to learn about a mindset that would help them ramp up their companies. And I’m like, dude, what am I doing here?
Like the total imposter to him, Alan Stein was their legendary speaker. He was Kobe Bryant’s mindset coach. He was, Kevin Durance mindset coach. He goes, Ferg, what’s going on? I’m like, dude, what am I doing here? He goes, what do you want outta this? And this is what you said earlier.
He’s what do you want outta this? I go, I want one person outta here to leave with something to take with them. He goes, that’s your intention. He goes, you are trying to combine your capabilities with your intention or with your confidence instead of your intentions, with your confidence.
Once I started doing that, now it’s I just want one person. Yeah. And it’s awesome. So you know a lot. High performers hide behind credentials, slides. You, I know you see it all the time. Or scripts
AmondaRose Igoe: snooze with the slides,
L. Scott Ferguson (Coach Fergie): right? So why does that kill connection, right? And how do you break people out of that safety blanket?
AmondaRose Igoe: It’s really common. And even how a psych kind to a [00:09:00] psychologist, so this is what we’ve talked to do, give them visuals, right? But think about this. Every time you click on a slide, where does their attention go? It goes over to the slides.
L. Scott Ferguson (Coach Fergie): Yes.
AmondaRose Igoe: Now they’re re, they might be reading a bunch of text that you put on the slide.
They’re no longer paying attention to taking pictures of the slide. Taking picture of the slide. Yeah. They’re no longer paying attention to you. Thank you. Now slides can be helpful if you need something for a visual.
But there, they should not be a crutch when I’m speaking to groups, most groups, unless it’s a bigger stage and I’m a little mini me, I don’t use slides because I want them to stay connected to me and my message.
And remember when I click on a slide and I’m paying attention to slide, I’ve also disconnected from them,
As well.
L. Scott Ferguson (Coach Fergie): How about if you’re gonna have to use a slide? I’ve been taught to actually look at the slide a little bit while you’re talking to the audience. The get them engaged, what you want them look at, and then get off the slide like right away.
Okay. So what do you think about that? So why do
AmondaRose Igoe: you think, did someone suggest that to you? Yeah. Why did they, what was the premise that, oh, ’cause I
L. Scott Ferguson (Coach Fergie): had one slide that I had to put into a speech and just look at it, [00:10:00] get them on it, and then get ’em away from it and go be you.
AmondaRose Igoe: Okay. My question is, did you really need to look at it?
L. Scott Ferguson (Coach Fergie): Probably not,
AmondaRose Igoe: no. Could you point out the slide for a second?
L. Scott Ferguson (Coach Fergie): Yeah. Okay. Yeah.
AmondaRose Igoe: Because remember, you now disconnected from them and they’ve disconnected from you. So the moment that somebody’s eyes come back
You want to be looking at them. It’s funny you say
L. Scott Ferguson (Coach Fergie): that, ’cause you said when you bring them back, you’ve gotta bring ’em back In my booming voice, I can do that.
But yeah, you’re right. I could have probably just Yeah, you’re just right. That’s why you’re the pro. But so you’ve taken people from two times 10 times the results. 10 x, two x, 10 x what’s the biggest difference between someone who speaks. Someone who commands a room.
AmondaRose Igoe: There’s a big difference. And I think now more than ever, you have to be able to command a room.
L. Scott Ferguson (Coach Fergie): Okay?
AmondaRose Igoe: But you also have to be able to command the room and also engage the audience. They no longer want to book people for presentations that are just talking at the audience. Yep. Using slides. Maybe it’s the they.
They’re not in it. They’re in their head.
And they [00:11:00] want people who are really captivating audience, bringing them in, but engaging with them, getting the audience to respond to things, getting the audience to do something. It’s really edutainment instead of just education.
L. Scott Ferguson (Coach Fergie): Edutainment.
AmondaRose Igoe: Edutainment. I love
L. Scott Ferguson (Coach Fergie): that. I love that. Keep them involved into the. The stories Yeah. That are being told and on there, right? Asking
AmondaRose Igoe: them a question, asking them to nod, maybe raise their hand, maybe write something down. Maybe share, do a collaborative share with the person next to ’em.
All depends on how much time you have and depends on the structure of the event.
So that all has to be considered in those things.
L. Scott Ferguson (Coach Fergie): Love that. But now
AmondaRose Igoe: the audience is going, oh, I remember. Because I did something
L. Scott Ferguson (Coach Fergie): right?
AmondaRose Igoe: So when you engage the audience, it takes the information from the head where it’s a bunch of data to their heart, where change happens, where they embrace something, where they take it in.
L. Scott Ferguson (Coach Fergie): That makes a hundred percent like sense, with that because you’re engaging the audience, keeping them interested, keeping them the flow going while they’re learning something. ’cause they’re really [00:12:00] there to pick up a step. Yes. Every time that they’re there and squad talk about picking up a stuff, I’m gotta.
Some awesome questions about the She powered speaking some events that my good friend AmondaRose has coming up and I’m gonna throw it to Steve or my awesome sauce sponsor with Rise Mortgage. So Steve, take it away.
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L. Scott Ferguson (Coach Fergie): Hey Steve, thank you so much for the market update. I see things are on the upswing, which is just fantastic for all of us here in South Florida. And we’re [00:14:00] back with my good friend AmondaRose the. Speaker extraordinaire. She’s the best teacher out there that I know of for speaking. And you created Amanda Rose, you created, she powered speaking.
Yes. So what gap did you see in the speaking world that made you say, this needs to exist? You and I had this conversation over lunch, but I People need to hear it.
AmondaRose Igoe: Yeah. I really, I work with men and women. But primarily because I’m a female, I work with mostly women.
And I really thought it was like the time.
That more women step out there in bigger ways.
It doesn’t take away from what men have created and what men are doing, but it’s time that we own the power of our message. Stop selling ourselves short and really stand in our truth of who we are. Wow. And I think it’s so important to do that now. It’s just things are just shifting.
L. Scott Ferguson (Coach Fergie): And with it, coming out of that whole. Like coronavirus to the live [00:15:00] stages again. Did you see more women wanting to get out there because they were doing a lot on Zoom and stuff like that, like wanting to build that confidence into she power. Have you seen like an uptick in the last few years with that with you?
AmondaRose Igoe: Oh, absolutely. And she parents knew. I trademarked it in October right of last year. But it’s always been something that’s been on my heart.
L. Scott Ferguson (Coach Fergie): It’s all kinda always been there.
AmondaRose Igoe: Yes.
L. Scott Ferguson (Coach Fergie): It’s just maybe not the words, you know what I’m saying? ’cause it’ll be like female only. I’m like, I can’t come. I know we had this
AmondaRose Igoe: conversation
L. Scott Ferguson (Coach Fergie): right
AmondaRose Igoe: during the pandemic and I had an event coming up in April, right when the pandemic started.
And I people go, no, we’ll come. I’m like, let’s just move it to June. I’m sure this thing will blow over. It
L. Scott Ferguson (Coach Fergie): blows over.
AmondaRose Igoe: It did not blow over. I was completely wrong. For months. I was still saying it’ll blow over. But people wanted to come,
L. Scott Ferguson (Coach Fergie): right?
AmondaRose Igoe: So I said, all right, if you wanna come, we’ll do it.
We’ll, social distance, we’ll give you protections and things like that. And then you choose that you wanna be there. Nice. But at the same time that happened and what happened with you is you wanted to come to my event. And I’m like, you can’t come
L. Scott Ferguson (Coach Fergie): right.
AmondaRose Igoe: Because my inner guidance said to me to make [00:16:00] your event all for women.
L. Scott Ferguson (Coach Fergie): Love it.
AmondaRose Igoe: That it would have a different energy. Yes. And a different vibe.
And that it did. Women shared more openly. Absolutely. They danced more freely. Yes. It was just completely the, I had one person who was my. AV person who’d been with me for years who just blends in the background. He goes, I saw it too.
My heart was completely different.
L. Scott Ferguson (Coach Fergie): Yeah. It was, the
AmondaRose Igoe: energy was different and that I, that happened a couple years ago and I was sitting just thinking, I wanna come up with this name, and I was literally eating lunch and the term she powered. Came to me during lunch. I’m
L. Scott Ferguson (Coach Fergie): It’s trademark people.
Sorry. Yes, it’s trademarked now.
AmondaRose Igoe: It opened up completely my whole world. And then people hear it and they go, I love it. Men go, I got chills when I heard that term. It’s
L. Scott Ferguson (Coach Fergie): solid. It’s so strong. It’s awesome. And squad, I don’t know if you heard that. Like she had those rose colored glasses on saying, no, it’s gonna blow over.
Just like I did with the stuff. But she didn’t make excuses. She made adjustments. That’s what you know, I always say, winners make adjustments. Mediocre people or the other L word make excuses. Yeah. I love that [00:17:00] you made adjustments on that. You kept it going and it built it probably grew a lot faster because you did that even during the harder times.
I know. I would pick up speaking events all the time on Zoom. They’re like, I people like. I’m not doing it. I’m like, I’m gonna do it. I don’t care. Then like Ferry and all these people like, for can you just come on and share, be like, absolutely. It just blew me up for after that, my agent, Angela’s got me booked.
She’s and she says it all the time, it’s because of. What I did during the, that time I made that adjustment with that.
AmondaRose Igoe: Yeah. And we like, we ended up with also a live stream as well. A hundred. Yeah. Zoomies. Yes. So we had the in person, we had the live stream. So we made that adjustment too for people that weren’t comfortable coming.
They could still learn. And they could still grow and be involved in that.
L. Scott Ferguson (Coach Fergie): Love it. So let’s go to storytelling. A little bit, a circle back to it a little bit, but. Why does story outperform information every single time when it comes to influence?
AmondaRose Igoe: Because it’s an emotional connection.
Okay. People are moved by emotion. Data has its place. There’s an old saying that says facts tell. Stories sell. Okay. Yeah. But facts tell. Stories [00:18:00] connect. Ooh, sure. They can then see themselves in your experience, if you’re sharing your own personal experience, stories also play important role in your talk, right?
And creating a visual for people. But if you’re sharing your personal story, they will. It builds what I call the know and trust factor. Yes, they know you more. They know a little bit about your background, that it’s not been an easy road. They like you because they see that you’ve overcome something.
They now trust you because now you are doing something based on an experience that you had.
L. Scott Ferguson (Coach Fergie): Love that. So the no and trust and that squad, it goes along with a lot of things in life when you’re trying to just even make a connection with some people. And the more people that know and trust you will.
Do business with you. They’ll hang out with you. They’ll share with you. And the stories connected with it is how you get people to know and trust.
AmondaRose Igoe: That’s right. Love it. That’s right. Can I add one other thing? Absolutely. Is that, ’cause most people, they’ll look at you and think, you’re a good looking guy, you’re tall, you’re fit, you’re confident.
And think he can never relate to me. They [00:19:00] might look at myself.
L. Scott Ferguson (Coach Fergie): Thank you.
AmondaRose Igoe: Yes. And think something similar. Yes. Can’t re, they can’t relate to me. The moment you share personal story and there’s an art to doing that. You can’t data dump your whole story on them.
L. Scott Ferguson (Coach Fergie): Nope. Love it. Love telling you that.
Love it. Yeah.
AmondaRose Igoe: But now they see, oh, he’s been through, or she, he or she or both can, or they have been through an experience that I can now relate with. It doesn’t need to be the same exact experience.
It’s just that they’ve had challenges and we’ve all had challenges. You get to a certain pace in your life.
You have challenges. And you’ve overcome something and go, I can relate to them.
L. Scott Ferguson (Coach Fergie): And I’m get, it’s funny you say that ’cause I’m getting a lot of good feedback from my, like the, my business parable drops in a couple months. My, my book. Which I’m like, yay. Yeah it’s cool.
And I’ve got, Bob Berg is wrote the Go-Giver. And he is I pay a lot of homage to him. But it’s a hero’s journey. It’s actually my story, of somebody that loses a big real estate deal. I’m gonna quit the business. It all takes place. In West Palm Gardens. Jupiter.
So I write back stories about it and it’s just cool. But it all goes back to the story. And that every single [00:20:00] one where it was Jeff West, Bob Berg, Gary Rek, like these guys are like it was the story that you told that hooked it. Yeah. And that’s, and it comes from people like you reminding me and other people saying, dude, it’s all about the story.
No one cares about analytics in my podcast. I’m like, we don’t talk analytics on numbers. We want to hear stories. Because like you said, they relate. And speaking of that, you’ve been featured on like major networks, chicken Soup for the Soul. Like how did learning to speak differently change the trajectory of your career
AmondaRose Igoe: night and day?
L. Scott Ferguson (Coach Fergie): Yeah.
AmondaRose Igoe: I actually, how I started was 26 years ago. I was a social worker. I took a job with a nonprofit.
L. Scott Ferguson (Coach Fergie): Listen squat. I know this story, but keep doing that. They did
AmondaRose Igoe: not tell me that I literally have to stand in front of hundreds of people and
L. Scott Ferguson (Coach Fergie): speak.
AmondaRose Igoe: I had no speaking experience. I was speaking about charitable gifts and annuities.
For the nonprofit, boring, boring subject. Sure. And something happened during that one. I just thought I was gonna learn about the artist speaking. Now, I didn’t quit. I, my mother didn’t raise a quitter. No. So I’m gonna, I’m gonna figure this out. [00:21:00] So I started to learn about the art of art, of speaking, body language, structuring, talk, all the nuances, voice all those pieces.
And then I started to tap into a creative ability for writing the content. So much so that board members were coming to me and saying, you need to teach everyone to speak like you’re speaking,
L. Scott Ferguson (Coach Fergie): right?
AmondaRose Igoe: I was like, what? You like me and it was shocking. And I really didn’t see myself ever at the time being a business owner, an entrepreneur.
Ever.
But I was also doing personal development at the same time, and you cannot stay in the status quo doing personal development. Yeah. If you commit yourself to it.
And once again, my inner guidance was going, you need to speak.
L. Scott Ferguson (Coach Fergie): Yes. Yeah. You
AmondaRose Igoe: need to teach people to do exactly what you learned to do.
L. Scott Ferguson (Coach Fergie): Okay. Let’s unpack that a little bit. So if there’s a listener out there driving right now, or sitting at home and thinking, no, I’ve got a message like, but I’m not a speaker. So what’s the first step to turning their voice into a vehicle for impact? No pun [00:22:00] intended, if they’re driving, but like what?
Yeah. What’s the first step?
AmondaRose Igoe: The first step is you need a signature talk. The first step.
L. Scott Ferguson (Coach Fergie): Love it.
AmondaRose Igoe: So that signature talk is something that you can do over and over again. You can turn it into podcast interviews. Yep. Use the same content. Yes. Radio interviews, live audiences, YouTube content. You repurpose that.
But the thing about a signature talk, it’s for somebody that has a message to share, it is not your story. We’re not talking about a signature story.
Your, I call ’em a standout story. Belongs in your signature talk.
L. Scott Ferguson (Coach Fergie): Love it.
AmondaRose Igoe: But it’s from the time you open your mouth, you grab their attention and pull them in.
Get them to say, oh my gosh, I needed to be here. Yes. Plus your story and then giving them content that they can use in their personal life. ’cause nobody wants to just come take ways and listen to somebody’s story and walk away with nothing except their journey.
Yawn, boring. A hundred percent.
Yeah. They wanna know how how can I apply what this person achieved or changed or did through my own experience.
But the thing though is you do [00:23:00] not want to dump information on your audience.
If you’re giving a signature talk and part of it’s your story, you wanna give content that they can use.
But if you give them too much, you’re gonna lose them.
L. Scott Ferguson (Coach Fergie): They’re gonna overwhelm them, give them the takeaways, but form those takeaways into kind of funsies, I’d like to call ’em on the side, like what fun can they take with them and how can I present that fun over to ’em? To with it in being, because like I have a couple signature talks.
One is. Don’t take life too seriously. We’re not making it out alive. And the second one is everything’s finite, whether it’s good or bad, everything changes and nothing stays the same. So it literally helps with my talk. But like I, this time is flying. So I really want to get into what you have coming up right now.
So the stage is yours. Like I know you have public speaking secrets revealed that’s coming up. And also the, she powered speaking immersive, right? So let’s talk about a couple of them. Awesome.
AmondaRose Igoe: So in on February 11th, I’ll be doing an hour training on Zoom called Public Speaking Secrets Revealed, right?
We’ll [00:24:00] be talking about commanding a room.
L. Scott Ferguson (Coach Fergie): Okay.
AmondaRose Igoe: So what kind of things you do in your talk? How do you tell your story? It’s really an immersive training that anyone can join for free. Okay. So you could be a leader in an organization saying, I need to uplevel my speaking because I speak to my team,
L. Scott Ferguson (Coach Fergie): right?
AmondaRose Igoe: Or I speak to raise money for the organization, or I’ve got a big conference I’m speaking at, or I wanna start speaking more. It’ll help you set a foundation, love it where you’re speaking, okay? And you’re gonna hear things that you haven’t heard and things that you haven’t thought of. For yourself because you might say I’m a good speaker.
But you do you really know what a speaker, a speaking expert would think, is gonna share with you. Yes. Yeah.
L. Scott Ferguson (Coach Fergie): There’s lots of steps to pick up there. How about she powered speaking immersive?
AmondaRose Igoe: Immersion.
L. Scott Ferguson (Coach Fergie): Immersion. Sorry. I knew I was good about that up. Just
AmondaRose Igoe: Scott. Coach Fergie just learned that. So I’m a little grace.
So a two power speaking immersion. So what happens is each person comes in and they deliver. Talk twice. This is in person. In person, okay. It’s a small group. It’s an intimate group. This [00:25:00] is all women. They deliver their talk over two days, okay? Twice. Now, on day one, what happens is they deliver their talk.
They get feedback from their peers, myself and the other women in the group. So they’ll hear things that when you said this, it made me think this
L. Scott Ferguson (Coach Fergie): right?
AmondaRose Igoe: When this happened, I questioned your authority. It’s so powerful.
L. Scott Ferguson (Coach Fergie): Love that. So you’re getting feedback on the spot.
AmondaRose Igoe: Yep.
L. Scott Ferguson (Coach Fergie): With the lessons that are learned.
Yep. That’s awesome. And I’ll, I will have squat. I’ll have all of those in the show notes as well. With it, along with you can find my good friend Amanda Rose at amanda rose.com. By the way, it’s all one word. A-M-O-N-D-A-R-O-S-E. There’s no space in between. Amanda Rose. You can go toand rose.com.
Okay. To give the phone number uhhuh, it’s area code 5 6 1 4 9 8 8 9 1 9 5 6 1 4 9 8 8 9 1 9. And again, it’s amanda rose.com. Amanda rose.com. And also in the [00:26:00] show notes, if you look down there is all of her social her book, all that jazz is down there in the show notes. Thank you so much for coming on Amanda Rose.
This has been a blast. Squad. Have a great weekend. Brian Mudd, thank you so much for producing WJNO. Love your gut squad.
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