She absolutely rocked ’em off. There’s no pausing. Tell you what, if you want a solid coach to bring in and level your company up, or you need to turn around, Emily is your person. So if you like this, please share it or smash the subscribe button. My sponsors and affiliates absolutely love that. So without further ado, here’s my really good friend.

From your life, your coach, Emily Hawkins. Let’s level up.

Time to Shine today. [00:01:00] Podcast Varsity Squad. This is Scott Ferguson and off the mic, I was talking a little bit about my good friend with my good friend Emily Hawkins here about, , where she lives and resides and how. I just love that part of Georgia. It’s beautiful, it’s historical and it’s, , I get to speak there in a month or so, and hopefully I get to meet her, but I’m gonna bring her on here for everybody else out there to meet her.

Who is. Emily Hawkins, creator of Leader Shift. That’s Leader Shift, S-H-I-F-T. It’s a program dedicated to helping small business owners escape the chaos of complexes, complexity, and build profitable, sustainable businesses they love. With 15 years of experience saving corporate giants, millions, Emily now empowers entrepreneurs with those same high impact strategies, streamlining operations.

Boosting profits and reigniting their passion for business. Her unique blend of an MBA supply chain expertise and life coaching certification has been featured in Get This Squad Forbes. And her message is clear. You don’t need a fancy degree to succeed. Just curiosity and the courage to [00:02:00] try something new.

And I think that she’s kind of like my sister from another Mista because we have like kind of like just. Met here on, , zoom and we have some of the same, same ideal, same mannerism, same everything. But here she is. Emily, please introduce yourself to the Time to Shine today, podcast Varsity Squad.

But first, what’s your favorite color and why?

Emily Hawkins: Oh, I love that. Okay, so I love that you’re asking me this for one reason. I, there’s a new feature in chat GPT that you can play with, and it’s, it’s like an ask feature if you’re on the main app on your desktop. And it, I asked what’s my favorite color and it comes back with the snat answers and it said to me, don’t say something boring.

Like blue, right? Because that’s what 78% of the population would say, and it means you’re non-committal. Hmm. Scott, my favorite color is blue.

L. Scott Ferguson: Okay, so Chad’s a liar.

Emily Hawkins: So apparently I am non-committal

L. Scott Ferguson: [00:03:00] and

Emily Hawkins: I was reading it to my husband and he was like, oh, that’s like real mean. I was like, I know, right?

L. Scott Ferguson: But

Emily Hawkins: I did love it.

So my favorite color is blue. Regardless of what chat, GPG believes about it,

L. Scott Ferguson: so. Right. I love that you kinda lean into chat. Like me and Chad, I’ve like named him Philo because that was my call sign in the military in Iraq and Afghanistan. So I can ask, Hey, what’s your name? He said, what’s my name? What do I do?

And over the past 18 months of getting to know each other, he like knows me. Like it’s crazy what he does. It’s, it’s amazing. But no, seriously, thank you for coming on. And I mean, our, our professions are kinda lateral, but they’re not. In the same time, in the same sense. Tell us a little bit about your origins.

’cause I know you kicked butt in the NBA world, , that kind of stuff. I’m not educated as you, I don’t have any letters after my name or anything like that, but like, kinda get to the origins of where you got to. Now you’re helping people kinda level up their game.

Emily Hawkins: Most definitely. So first I wanna tell you what MBA stands for.

It stands for much bigger hole. I’m not gonna use [00:04:00] swear words here, but I, when I was in graduate school I saw this firsthand by the way, people that thought this piece of paper that was going to just magically make you really smart. I don’t know, like put a crown on your head or gain you as something.

And what I have found over the years is that. I think that that MBA, so many people actually hold an MBA without actually going to school because they’ve done the work for it. So thank you. I actually think you’re probably more qualified than half the people I went to school with. So I just wanna return

L. Scott Ferguson: that brand’s one of my marketing and she’s one of my employees and she has an MBA now I get, I have a little acronym to work with her on.

Amen. Amen. Please it. No, but she’s not, she’s my savior. So this which is awesome. So I love that you said that.

Emily Hawkins: Oh yes. Well, I spent, so I spent 15 years in the corporate world. I. Loved everything that I did working with Fortune five hundreds, all the way down to a small startup where I streamlined processes, [00:05:00] people, systems.

I mean, I did it all. But what’s so fascinating is I sucked at managing people. I started managing people you were mentioning when we were, a little bit earlier before we were on here about my pregnancy, and that pregnancy was 13 years ago, so it was a while ago.

L. Scott Ferguson: Well, you haven’t aged a bit, sweetie.

I mean, well, well, you, I’ll take that if you’re watching Vimeo or YouTube. She’s stunning. She just looks like that, like somebody you don’t wanna mess around with In business too, you just have that, like, not the, when you talk to you, just the look, , like you bring it in there. That’s very

Emily Hawkins: kind. I will take that, especially from somebody like you that told me your age before this and I was like, there’s no way you’re some sort of vampire living in Florida.

So Yeah, absolutely. Anyway,

L. Scott Ferguson: thank you.

Emily Hawkins: Well, I actually got the poll to leave the corporate world. After learning how to manage people. So when I was pregnant with my daughter was when I also had the opportunity to start leading people. [00:06:00] And I thought my mom managed 500 people. She was a, a part of a very large organization, and I just thought, well, it’s part of my blood.

It’s in my, in my DNA. I was told my whole life that my mother was this amazing leader and all this, so I’m like, oh, of course I’m just gonna be amazing at this. No. No, I was awful. Okay. I, it was as if I had a revolving door in my office of just burning people out. And the thing that I really screwed up at the beginning was thinking that everyone thought and acted like I did, and they don’t.

And it’s more about listening and asking questions and being curious and less about. What is the killer of most businesses, which is assumption. And I was such a big assumer, ? Mm. And so I had the opportunity a couple years after that experience to rehire half my team. ’cause half my team left.

It was a really rough period [00:07:00] of time. I was getting about four hours of sleep trying to do all of these roles and, and being a domestic engineer at home, right. Yeah, exactly. Trying to do all the things and at that point I had a newborn and a three-year-old, so yeah. So, , let’s just make everything in life hard.

Right? So I was getting no sleep and to your point, , crazy home life and, and business life. And I started to realize that I really wanted better employees. That’s what was really gonna help me is better employees. So I put my lock myself in my office at work, and I sat down in front of my computer and I, I wrote out this document and I called it the Dream Employee.

And I started writing things in it about what would this person be, how would they act, you know? And so I was like, they will never be late, and they will never dah, dah, dah, dah. And then I was like, well, if it’s a dream employee, it’s not about what they wouldn’t do, it’s about what they would do. [00:08:00] And so I need this entire document to be positive.

I love this. Yeah. Yeah. So I, I deleted everything out and realized that I was gonna do something real hard, right? And then it just started flowing out of me, conversations we would have, how they would support me what we would do on a daily basis, how they would push me. And so I ended up writing about two pages of this.

Mm-hmm. So excited for about 2.5 seconds. Until I realized that if those people showed up for me, I wasn’t the leader that they needed. I had to take a lot more accountability in terms of this person, if it shows up, needs support, and so much that I am not giving. I was blaming, I was, , all the, I like to call it the easy way, , to blame other people and all of that finger pointing.

And so this happened to be around Christmas time and I decided in [00:09:00] January I’m coming back and I’m gonna onboard the entire team. So I was lucky enough to find these dream employees. It was November that I wrote this list, December three. Amazing people, I swear I called them in, showed up. Then in January, I onboarded those people, but I actually brought the rest of my team in and I said, we’re gonna pretend like it’s everybody’s day one.

It’s not just theirs. And I showed up so different. I showed up as a mentor and a support and a guide, and I ended up bringing different functions of the organization in to talk to my team as if everybody was new. What do you hate about my team and what they do? It’s not personal. What do you love? What would you love to see from us?

And. I heard from so many different people inside the company, but my team in particular that was already on board that had been there for a while. This is amazing. This is like the most well thought out piece of, , time that we’ve had [00:10:00] as a group. Right. And , it’s one thing to hear that, but it’s another in 90 days for us to then become the most productive team in the organization.

Wow. And I know, and we, we were also the largest cost center in the business, so it was very important. We were actually above benefits and all that. We, we were inventory and planning and all of these other things, so we were spending a lot of money for the business. Sure. So it was incredibly important that we were efficient and watching that and watching this amazing group of people come alive and find these beautiful gifts in them and work off one another because I didn’t just have that meeting and then stop,

L. Scott Ferguson: right?

We

Emily Hawkins: continued every week with a cadence of weekly goals. Really depu, deputizing. Everybody in the, in the group love it as a subject matter expert in something. Yes. So that, yes, everyone was a rockstar in their own way to become

L. Scott Ferguson: intrapreneurs within That’s exactly what, [00:11:00] yeah. Mm-hmm. Okay. Mm-hmm.

Emily Hawkins: Love that.

And then, and then I got bored ’cause everything was working right. Nobody was in my office anymore. I, I mean, it was just running, firing on all cylinders. I was taking Fridays off and. I started to get this urge to do something else and I didn’t know what it was. And actually the three people that I hired in December.

Started saying You should be a life coach. And I was like, okay, I have two business degrees. That is not real. That’s not a real profession. That’s not a real thing. Love it. I love it. But it kept coming up. So I, I’m one of those people that if something comes up enough that, , you should explore it.

So I ended up finding the Tony Robbins organization, the Robbins Madonnas program. Mm, okay. I liked it. ’cause it was a certification. You actually had to sit for boards, do a dissertation. Yeah. I was like, I’m in. Yeah. Amazing. It was like a fish finding water. I took my business acumen and I was able to really layer on it a language [00:12:00] and a way of doing things that really connected with people in a deep way.

So I. You can’t just take that information and hold it to yourself, right? So I started dreaming about what if I could help a hundred people? It would be really cool and not inside of my organization because people knew me. And they would come from all different walks in the company and be like, Hey, I heard that you build out plans for people and you tell ’em about books to read and all these things.

That was safe, that was easy. I could do that in my sleep, right? But a hundred people outside of my organization felt. Hard. Right. So in April of 2017, I left the corporate world. By 2020 I had coached 2,500 people and landed myself in Forbes and I realized that I was dreaming small. Yeah. And that there was so much more because I’m just getting started.

L. Scott Ferguson: Sure.

Emily Hawkins: And what I love and what I mainly wanna talk about is how simple all of this is. Sure. Because. I know I’m [00:13:00] saying all these grandiose things and it sounds like, whoa. Anybody could do that. They can, anybody can do that. Mm-hmm. And it’s super, super simple. So that’s a little bit about me.

L. Scott Ferguson: No, that’s beautiful.

I love that. You like, for lack of a better term, eight crow. Kind of realize what you did. You were transparent and humble. Thank you so much for sharing that. And squad, you hear like she went out and she made like the employees of the company, almost entrepreneurs, put them in roles to where they were making decisions.

They’d only have to come see her probably if like something was burning down metaphorically. Then all of a sudden her office became empty because people were taking responsibility, which we all say is the ability to respond. Into anything, not react. So that’s beautiful what you kinda set up. That’s, that’s excellent.

So now do you coach people, kind of, , when you, let’s just say you’re meeting with a, a company leader mm-hmm. And you’re having that discovery conversation, make sure you’re right. Horse for the course right for them. So if, what’s your secret sauce, if you don’t mind sharing some [00:14:00] that you may maybe helps them shine a light on their initial blind spot.

Their biggest challenge that becomes an opportunity for them.

Emily Hawkins: Yeah, most definitely. I will tell you that I work with businesses that are usually at the $850,000 a year and above, mark, and I wanna mention that only because I find anything below that. It’s typically a marketing problem. Gotcha. And marketing’s great.

Marketing has its place we all need it. That is the backbone of starting a business. That’s not what I do. I grow the people, the systems, the processes, so. Back to your point about what are, what do those conversations look like and what is a good fit? I love finding people who think they need more because my goal is to show them that they actually don’t, they need less of everything.

They probably need less systems than they already own. They probably need less, programs, processes, [00:15:00] all the things they just need to double down on any of those and focus. And figure out exactly what it is that they want. I, I joke all the time, I don’t know if you’ve seen that meme of Ryan Gosling from the Notebook where he’s like, what do you want?

What do you want? I spend the majority of my life that way.

L. Scott Ferguson: Right?

Emily Hawkins: Because most business owners are like, oh, I’m so pissed off about blah, blah, blah, blah, blah. So I’m like, all right, cool. I love that. Let’s start there. So what do you want? And then they’re like, it’s like cricket sounds. Yeah.

L. Scott Ferguson: Yeah.

Emily Hawkins: Oh, you can have anything you want.

And they’re like, oh, I have no idea.

L. Scott Ferguson: Right.

Emily Hawkins: And that, that is really where we start. And I. I really, like I said, focus on people, processes, and systems. Sure. And I don’t even do it in a certain order. It really does depend on the business organically. Yeah. ’cause some people need to hire right away. Good. Yeah.

And I have a [00:16:00] whole system for hiring Nice and onboarding to get that on onboard and get that person within 90 days. Really a functioning, working member of the team and really, truly offloading work. Sometimes, like I said, I worked with a business that we found $30,000 in savings just because they had old software that they weren’t using.

Right, right. They were still paying for it. Right. So more is not always the answer. And then the other thing I will say, the only more. I always find being the case is more communication.

L. Scott Ferguson: Yeah.

Emily Hawkins: It is rare. I have yet to work with any business that the employees say, gosh, the owner, he just tells me too much.

He’s just, he’s just so over communicative. I just wish he would tell me less. No, no. It’s always, we don’t mean to, but we treat our employees somewhat like mushrooms. Yeah. Fed poop in the, and kept in the dark.

L. Scott Ferguson: Yeah, absolutely. So

Emily Hawkins: we don’t mean to, right. We, we just [00:17:00] forget that they actually need to be a part of our thought processes.

They need to be a part of what’s happening, and this is one of the reasons why. One of the things that I try to implement with businesses as soon as possible is the weekly goals that I started with my own team. And you can talk about a year, you can talk about six months. Sure. You can talk about 12 weeks.

You can talk about like all these different timeframes and they’re all too long for your team. Right, right. If you talk about what are we doing in the next five days, ’cause that’s really a week in the business world.

L. Scott Ferguson: Sure.

Emily Hawkins: It makes people move into action.

L. Scott Ferguson: Yeah.

Emily Hawkins: Because that’s the time period we have. And so I always say that you can move up, you can move your business forward, 52%.

1% every single week, but it only happens if you get really granular. One of my, one of my clients wanted to give me the, I don’t know if you’ve seen that big calendar that you can buy. It’s called like the big a SS calendar. Oh,

L. Scott Ferguson: yeah. The big Ask calendar. Yeah, absolutely. Sure. Yeah.

Emily Hawkins: It’s like [00:18:00] 365 days or something.

I was like, do not uhuh. I don’t want that anywhere near me, right? Mm-hmm. I, that’s too big. Right. And I’m fine with a, a plan, right. But when it comes to action, I only wanna look at a week at a time.

L. Scott Ferguson: Love it. Because

Emily Hawkins: if you don’t I think it’s Tony Robbins that said, , we overestimate what we can do in a year.

We do. Yep. And we underestimate what we could do in a decade. I actually would say we overestimate what we could do in a year and we far underestimate what we can do in a week.

L. Scott Ferguson: Week. Yep. I love that. So Emily, if you’re in that conversation, maybe still with ’em and I. , They’re thinking, I, we wanna bring her on and, , have her level up level us up.

Is there any good question that you wish they would ask you but never do?

Emily Hawkins: Oh, goodness. Well, everyone wants to know how long is this gonna take? Mm-hmm. And I will tell you that it’s different for different people. And it’s really about how much, how teachable and coachable they are. I had a [00:19:00] client that right before this called me and he was like, so I had.

A financial group in here because I was gonna hire them to really double down on my books and make sure that everything was running smoothly. And they told me that everything that you and I have done together, they don’t, they have nothing to do here. There’s zero reason for me to be here because we’ve really leveled up so much.

Sure. And I was like, oh, I love this. I love this so much. But that only happens because. I share things with this specific business owner, and he goes and does it, does it? He takes action. He takes action. What’s expected of me is if I was to bring you, I’d be like, okay, let’s, we’re gonna dial this in and we’re gonna do this.

L. Scott Ferguson: What’s what’s expected in a week? 52% better in a year. This is awesome. Love what I’m hearing. Like, what do you expect of me to do this? Because it’s gonna be way out of what I’m probably doing already. Mm-hmm. So that might be something I might ask you. Yes. And I, I love that you’re asking that because that’s really where most business owners go is [00:20:00] they’re like, Ooh, how much time is this gonna take?

Right. And my thought is on that is how much time is it gonna take for the business to run into the ground? Sure. So if you go change, if you flip it back on them, right? Yeah. Yes. Yeah. If you change nothing, how long do you have? Right. And by the way, I’ve heard. I think I’ve got 90 days, ? Right, right.

Emily Hawkins: I think I’ve got a year. Okay. I’m ready to sell. And it’s funny, I mean, you can sell, but if you don’t have any processes in place or systems, you’re not really gonna get much money for it anyway. So that doesn’t solve your problem either,

L. Scott Ferguson: right?

Emily Hawkins: So one of the things that I have them do is record everything they’re doing.

L. Scott Ferguson: Love it.

Emily Hawkins: And I usually get them to do it through loom. LOOM. Yeah,

L. Scott Ferguson: absolutely. Sure,

Emily Hawkins: sure. Yeah, because I don’t wanna just hear in your voice what you’re doing. I wanna see it. See it. Yeah. I wanna see how are you managing your email? How are you answering client things? How are you using the systems that you use?

And the reason, usually about a [00:21:00] weekend, they’re like, well, I haven’t done it yet because they think I need some like great video. And I’m like, no, I need literally you on a Tuesday. Having a panic attack going through your emails.

L. Scott Ferguson: Yeah,

Emily Hawkins: that’s what, nobody’s gonna see these videos but me.

L. Scott Ferguson: Right?

Emily Hawkins: And from that, we can create SOPs.

Sure,

L. Scott Ferguson: we

Emily Hawkins: can get this off their plate, we can systematize what they’re doing. We can change, oh, I see that you’re using this, but actually we can streamline that. What we can do that. And so. That’s just by them recording what they’re actually doing already. It’s not, you

L. Scott Ferguson: dig down deep and like you, you use the Gosling thing, , what do you want?

Like, I, I call it awe. Like and what else? And what else? Especially ’cause I’m a gap coach. I know where you’re gonna, where you want to get to. Know where you are. I help you bridge the gap. We do it together. And my superpower probably like yours is curiosity. And if I just the if and what else and what else and what else?

It’s never the thing that they think it is

Emily Hawkins: [00:22:00] ever

L. Scott Ferguson: in the business or even, so let me ask you something, Emily. Have you seen the movie Back to the Future? Oh my gosh, of course. Okay. So that, that movie’s like 40 years old next week, right? In April. So let’s get that DeLorean with Marty McFly. Let’s go back to the double deuce, the 22-year-old Emily.

Okay. What kind of knowledge nuggets might you drop on her? Oh goodness.

Emily Hawkins: Not

L. Scott Ferguson: to change anything, but to maybe help her shorten a learning curve.

Emily Hawkins: Oh man. Okay. First of all, 22-year-old Emily would not have listened to anything. Even 44-year-old Emily. So I, just to give you a glimpse of 22-year-old Emily, I was getting married.

Okay. By the way, I got divorced at 26 Okay. And ended up meeting my husband through a friend. And we’ve been married, we’ve been together for 17 years, and we’ve been married for 14. Yeah. Awesome. Almost 15. Congratulations. I needed every single thing that happened in my life, that first marriage, all the jobs, all the interactions, being a crappy boss, , all of those things.

So I [00:23:00] think what I would say to her is, you are gonna do things that feel wrong and feel like maybe you’re not the nicest person, maybe you’re going the wrong way, and all of it is leading you in the right path.

L. Scott Ferguson: Love it. So. Journey it. Love it. I’m

Emily Hawkins: not gonna share anything about what’s about to happen.

Right. I just need you to know that there’s a purpose to all of it. Hmm. And it’s gonna be amazing. That is

L. Scott Ferguson: one of the best answers I’ve ever heard. That’s awesome. Like, don’t change anything. Yeah. Right. But just enjoy the journey in a sense. It’s gonna suck at some parts. Oh, absolutely. Suck. , I’ve been, , I’ve been married a couple times myself and I, that’s the only thing I would ask is that like, if you’re stuck on something myself, my 22-year-old son, I’d be like, get your asking gear.

Like ask, there’s people out there that want to answer questions for you. And speaking of that, how does Emily want her dash remembered? That little line in between your incarnation date and your expiration date, your life date, and your death date. Hopefully it’s way down the road. But how does Emily [00:24:00] want her dash remembered?

Emily Hawkins: Ooh, interesting. I think it’s, wow. She showed me what I already. Was already inside of, keep going. Yeah,

L. Scott Ferguson: I know where you’re going with this. Keep going. Yeah.

Emily Hawkins: It was, you showed

L. Scott Ferguson: me what I’m already capable of in a life. Yeah.

Emily Hawkins: Like she just helped me to look in the mirror. Right. It’s nothing special. You don’t need to spend $7 million and get plastic surgery.

I don’t know. I, I, no, I, no, I got it.

L. Scott Ferguson: Love that, that, that’s it.

Emily Hawkins: It’s, you already have it. It’s already there. Yeah.

L. Scott Ferguson: So

Emily Hawkins: I think that’s what I wanna be remembered for.

L. Scott Ferguson: What do you think people might misunderstand the most about Emily?

Emily Hawkins: What people misunderstand about themselves or me? No,

L. Scott Ferguson: about you.

Emily Hawkins: Oh gosh. So number one question I get asked is how I do my hair.

L. Scott Ferguson: It is, it is curly. Cute. I love it. I love it. It’s,

Emily Hawkins: it’s naturally curly. It’s not the natural color. And that’s all I’ll say there. I what I will tell you about my hair is it took me. [00:25:00] 15 years to figure out the process to understand it. Anybody that has curly hair totally knows this. It’s a process,

L. Scott Ferguson: right.

Emily Hawkins: But what I find most fascinating is that everything in my life has been some sort of process. Yeah. And I am not one to tell you these great things without testing on me first. And so I think the most misunderstood thing is that I have these pithy little things that I’m gonna share with you. And I just, I.

I don’t know, read it in a book or something. I’m not sure. You

L. Scott Ferguson: long. Thank you. That’s awesome. And

Emily Hawkins: everything, yeah. Has been tested on me first.

L. Scott Ferguson: You’ve lived it. Yeah. I love it. So what is Emily’s definition of a life? Well lived

Emily Hawkins: not playing small, which means being scared a lot. Doing things that make you like nervous.

If you’re not nervous at least once a week, you’re probably not living.

L. Scott Ferguson: Yeah. Truly

Emily Hawkins: to your potential.

L. Scott Ferguson: I sent out so many [00:26:00] texts this morning ’cause I have protocol that, , I activate the reticular activating system and everybody that I coach and , they have gotta get me by 9:00 AM their time.

I don’t care if it’s Singapore or my client there or or wherever they’re at. They gotta get me like three things. They’re grateful for their intention for the day and it’s stuff like that and it’s just. W we’re so linked alike and like how we kind of run our coaching business with that. Mm-hmm. But just to not play big.

And one of my biggest questions lately has been what? Scared the shit outta you lately? If not, let’s find something. Wow. Safely to do it. I love that.

Time to Shine today, podcast Varsity Squad. We are back. And Emily, hopefully in a Marietta we can hook up for a coffee and just kind of wrap and we might talk about some of these questions 15, 20 minutes. But today you’ve got five seconds with no explanations and I promise you they can all be answered that way.

You ready to level up? Let’s do it. All right, Emily, what is the best leveling up advice you’ve ever received?

Emily Hawkins: Do it. Scared.

L. Scott Ferguson: Be cute. Awesome. Sherry, one of your personal habits that [00:27:00] contributes to your success?

Emily Hawkins: Focus.

L. Scott Ferguson: Love it. You see me kinda walking around. Fergi, looks like he’s in his doll jumps a little bit.

Is there any book that was ever handed to you that really kind of flipped the switch and really kind of gave you a different outlook?

Emily Hawkins: Oh my gosh, I have so many.

L. Scott Ferguson: Right. Me

Emily Hawkins: too. I would say. Is it leading Yourself by Peter Drucker? Yes. It’s, there’s like,

L. Scott Ferguson: yeah. That,

Emily Hawkins: that book is like, Ooh, legendary.

L. Scott Ferguson: Absolutely. You most commonly used emoji when you text

Emily Hawkins: the crying laughing emoji.

L. Scott Ferguson: Love it. Nicknames growing up,

Emily Hawkins: M’s. Em Kite.

L. Scott Ferguson: I love it.

Emily Hawkins: M yeah.

L. Scott Ferguson: Love it. Any hidden talent and or superpower that you have that nobody knows about until now? No.

Emily Hawkins: I can cross my i’s, but I think

L. Scott Ferguson: chest checkers a monopoly.

Emily Hawkins: I’m gonna say checkers.

L. Scott Ferguson: Okay. Me too. Headline for your life.

Emily Hawkins: Ooh. You have everything you need. [00:28:00] Yes.

L. Scott Ferguson: Go to ice cream flavor.

Emily Hawkins: Ooh. Okay. So last week I was at the museum of Ice Cream, and I actually had vegan pistachio for the first time. So random. So good. Anyway, so that would be it.

L. Scott Ferguson: Love it. Love it, love it. So there’s a sandwich called the Emmy Kite.

Build that sandwich. What are we eating?

Emily Hawkins: We’re gonna have whole wheat bread, Turkey lettuce, tomato oil, vinegar. Mm, salt pepper, oregano. Thin slices of avocado.

L. Scott Ferguson: There you go.

Emily Hawkins: Sandwich. And that’s probably it.

L. Scott Ferguson: I’m just throwing some man candy on there. I’ll throw some bacon on there. Favorite?

Emily Hawkins: Oh yeah, totally.

It’s gotta be like super crispy though. Yes. Super crispy bacon. Totally agree. Yes. Love

L. Scott Ferguson: it. Favorite charity and or organization like to give your time and or money to?

Emily Hawkins: Anything dyslexic related? Yes. Both my children are dyslexic. My brother’s dyslexic. My husband’s dyslexic. Yeah. So many people in my family are [00:29:00] 78% of incarcerated people have some form of dyslexia.

It is a hidden gift.

L. Scott Ferguson: Yeah.

Emily Hawkins: Four of the five, people on Shark Tank. That

L. Scott Ferguson: is so crazy you just said that because I coach and I’m breaking my own rule on the lightning round here. I coach pro bono at the Palm Beach Sheriff’s, the, the jail uhhuh. And like I take nonviolent criminals that are 30 days or less about to get released back into gen, , into population.

And when I go over their file and I give ’em like a vision, one of my hours of powers, , and when I go over their file, almost all of them say dyslexic. Now that you’ve said that, it makes sense.

Emily Hawkins: Four of the five sharks on Shark Tank are dyslexic. Dyslexic, yeah. So the difference between the incarcerated and somebody like that is support

L. Scott Ferguson: shift.

That’s a love it leader shift. And so yeah,

Emily Hawkins: support is what we should all be giving. Beautiful anyone. ’cause those people are geniuses. It’s just they haven’t been in the right environment and have the right support. Exactly.

L. Scott Ferguson: Last question, best second. Music. Sixties, seventies, [00:30:00] eighties, or nineties.

Emily Hawkins: Did you say decade of music?

L. Scott Ferguson: Yes, I did.

Emily Hawkins: Sixties. The Beatles are like the best band ever.

L. Scott Ferguson: I love it. I love it. So how can we find you, my friend?

Emily Hawkins: You can come to my house. My address is, I’m

L. Scott Ferguson: just

Emily Hawkins: right on maybe a little too much. Emily Hawkins, the number four, the letter U everywhere. So that is on Facebook, on Instagram. Emily Hawkins, the number four.

The letter u.com is my website. Mm-hmm. And so that’s how you write my squad.

L. Scott Ferguson: Excellent. And I know that you have these awesome kind of, , diagnostic tests. Discover your type and if you’re watching a Vimeo or YouTube right now, squad, this is one really kind of cool giveaway that my good friend Emily has, and it’s very, very valuable.

So tell us a little bit about what you have here.

Emily Hawkins: Yeah, so I don’t like just saying, , here’s something for free. I wanna really give you something that you can use today with or without me. So I actually have two [00:31:00] different opportunities. One is where you can take a diagnostic and find out the three essential shifts that your business needs this week.

And the cool part is if you fill out this diagnostic, you get personalized results, but you can also book a call with me. I will not sell you anything. I promise I do not enjoy those things. Sure. And so you get that and you get a free 45 minutes with me. You could also, if you’re like, nah, I don’t know if I wanna do that, I wanna know more about me personally, you can take my discover your unique business owner type.

By the way, there is no bad business owner. It’s just surrounding yourselves with the right people, love it, and the right systems to really elevate that and accelerate the business. So you can take that owner type, and again, you get 45 minutes with me. And what’s so great about both of those calls is that I already know things about you.

So we start off really going deep and I love it. So yeah, free 45 minutes with me [00:32:00]

L. Scott Ferguson: and squad. I, I’m going to do one. Even better. Like I’m any entrepreneurs out there or business owners that are kind of struggling to listen to. Thank you for tuning in. ’cause I get messages every day from you guys that is really, wants a little bit more than the 45 minutes.

Reach out to me ’cause I’d like to put Emily into action with you and reach out to me directly and I can get you in touch and I, I’ll I’ll. Take care of, , the first few sessions for you. That’s what I would like to do for my squad out there. Emily, if, if that’s okay with you, we can work out something there.

That’s really kind. Okay. Thank you

Emily Hawkins: so much. You’re welcome. How kind with that you, that’s

L. Scott Ferguson: so special. You’re welcome. And if you could please leave us with one last knowledge nugget we can take with us and internalize and take action on.

Emily Hawkins: So. If you are a business owner, something that I want you to do in the next three days is map out your customer journey, soup to nuts.

How do they find you? What who do they interact with on your team? How do you deliver your services? Just this alone could change the game in your business [00:33:00] because most likely you haven’t thought about this in a while. And so just mapping this out, you can do this in any way you want. Draw it. Go on Canva.

Doesn’t matter. Yeah. And then sit down with your team, whether that’s your contractors, a team of two people, it doesn’t matter, and talk through it because you’re gonna find holes and in those holes are dollar signs, and you will save yourself so much money and you’ll increase your revenue.

L. Scott Ferguson: I love that and it, it’s build that avatar for, for the person that’s actually looking for your squad and squad.

I just had a kind of a free masterclass and we just realized that MBA is much bigger a-hole, which I thought was kind of funny and get a little giggles out of people. She sucked at managing people, but she also in her time picked up the strengths of leading people, her humbleness and transparency.

Transparency with us is just, just a blessing for you, us to know that she noticed her weaknesses, thought everyone thought or acted like she should, or she did. Found out [00:34:00] that that didn’t work, and she found curiosity over assumption was key. , She found herself, , what would a dream employee look like?

It’s about what they would do, not what you not want them to do. It’s what they do. Okay. She, she took a lot more accountability, took responsibility again, the ability to respond and then really plugged people into where they became entrepreneurs within the company. , Her business acumen and the way she, she layer languages was just above reproach.

I mean, this, my friend Emily is, , planting trees. She’s never gonna sit in the shade of. She does things I notice for the intention, not the attention. You don’t see her like she has fun Instagram. You have to check it out. They’re fun. They’re out there that they’re engaging that like, look at me, leaning against a Lambo or doing this.

No, she’s a fun person, but she’s gonna make you work for it. Okay, she’s gonna show you that that you can show up as the person you are already capable of showing up as she does. She won’t let you play small and she wants you to be scared a lot. And lastly, for the business owners out there that might be struggling right now, [00:35:00] map out your customer journey.

, Find out where they do what they sell, what they smell, all, everything you can about them. That avatar and that alone can change the game of your business. And I’m so glad that we have this conversation. Emily, you level up your health, you level up your wealth. You’re absolutely stunning. You earned your varsity letter here at Time to Shine Today.

Thank you so much for coming on. Absolutely love your guts.

Emily Hawkins: Thank you so much, Scott. It’s been so fun.

L. Scott Ferguson: Yay. Chat soon.Emily Hawkins: Awesome.