www.YourBrandMarketing.com 

Podcaster Host For Hire

Pick Up Ben’s Books!

Ben’s Linked IN

Ben’s YouTube Channel

Ben’s Facebook

Ben’s Twitter 

Host Your Podcast for Free with Buzz Sprout 

Our Show Sponsor Sutter and Nugent Real Estate – Real Estate Excellence 

Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square

Speech Transcript

Unknown Speaker  0:00  

This is Ben Baker from your bread marketing. If you really want to learn how to level up your life, you should be listening to time to shine today podcast with my good friend Scott Ferguson

Unknown Speaker  0:10  

time to shine today podcast varsity squad is Scott Ferguson and I get we are going to float more boats today. That’s what my good friend colleague, Ben Baker does from your brand marketing. He’s I he’s just a pioneer to me, man. He started back when he was killing trees with direct mailers and whatnot. Now he can help people level up, whether it’s online on your podcast, he’s an author, make sure you pick up his books, they’re in my show notes. And if you’re looking to launch a podcast, make sure you reach out to Ben as well. So I can’t say enough about my good friend, Ben Baker. So I’m just going to kind of like how skewed to sit back, relax. Take some good notes because here comes my really good friend, Ben Baker with your brand marketing. Let’s level up.

Unknown Speaker  1:02  

Time to shine today podcast varsity strategist, Scott Ferguson and I got a 2.0 interview today where I had my good friend Ben Baker on with the fantastic Claire Chandler. But I also she has the Whirlpool fact and Ben has your brand marketing and they collaborated. And they’re just kicking butt total go givers and helping people. But now I wanted to have a one on one with my good buddy Ben Baker. You know, for the last 25 years, Ben has helped people communicate both inside and outside the company to help them to stop being commodities and start being brands worth loving. I love that not just commodities, which a lot of times people are stuck in that and and Ben really makes you shine. So he’s a two time author, podcast host and champion of differentiation, differentiation. differentiation, differentiation. Thank you, Ben. There’s the word word a big words come so Introduce yourself that time to shine today. podcasts first describe it first. probably know this is coming. What’s your favorite color

Unknown Speaker  1:59  

and why my favorite color is blue,

Unknown Speaker  2:01  

blue. And you know,

Unknown Speaker  2:02  

it’s a dark blue. Like it’s just one of those colors that just grabs me. It’s one of those things that you sit there and say, Okay, fine. And for people who don’t have word read today, so figure that one out.

Unknown Speaker  2:13  

Well, they’re both they’re both in your color wheel brother.

Unknown Speaker  2:15  

Absolutely.

Unknown Speaker  2:16  

Absolutely. Or, you know, anything that makes me look a little bit more handsome. I’m in i right.

Unknown Speaker  2:21  

Me too. We were We were joking off. Off screen, if you will, folks. You know, we both have the the face for radio. So no, Ben has that awesome voice that really just suction and his podcast is fantastic. And I’ll put that in the show notes as well. But make sure you listen to this whole show before you pop over there. Because Ben’s gonna drop some serious knowledge nuggets on you for leveling up your brand. Making sure you’re not a commodity so bad. Let’s let’s get into it. Man, let’s let’s talk a little bit about a little bit about your origins and how you leveled up into your brand marketing. Yeah, I

Unknown Speaker  2:52  

got into the communication marketing game about 25 years ago, I started off killing trees. I was in the direct mail business, I killed more trees decimated for us. You know, we’re talking half million billion piece direct mail campaigns that you know, you just sit there and just get Okay. Let’s just get about and I worked mostly with casinos. And with grocery chains, and it was all variable direct marketing was all about, like, Okay, how do we get individuals into the marketplace? How do we get the offer that is going to resonate with people because we started to sit there go, Okay, let’s throw static stuff out there. So we had a sheet of, of coupons, or we had one offer that went out the casino. And it didn’t resonate. But as soon as you start going variable, you started sitting there going, Okay, we’ve got data on these people. We know what they do, how they do it, what they buy, what they don’t buy, who they come in shopping with who they go the casino with, and be able to actually create personalized, you know, direct mail pieces that are aimed directly at them. We went up to 40% response rate on a month over month basis. And it’s that’s what really, really got me excited about the communication scan.

Unknown Speaker  4:05  

And you did it before Facebook did it. Oh, we think about Facebook, like built stuff over people’s interests and income and stuff like that. And you were doing I am curious, how did you pull that information?

Unknown Speaker  4:18  

Well, it’s funny cuz even 25 years ago, there was loyalty cards. Sure, promise. Everybody had loyalty cards. I mean, the casinos had loyalty cards, the grocery stores had

Unknown Speaker  4:29  

Oscar video,

Unknown Speaker  4:30  

Blockbuster Video Ads loyalty, guys, but the problem is nobody was doing anything with them. I remember walking into one of these casinos one day and i and i and i signed a nondisclosure. I went behind the glass door and went into their computer room and I’m a computer geek. I fully admit I’m full propellerhead you know, I ran the mainframe at the University of universe. You know, when I was in university, and I started looking around and I started typing and I started looking and drool start coming down my my face these guys got what I got? You guys have no idea, the information you have on these people do you? What do you mean? I go, you guys have gold here, yo, for the casino business we do, how often people came down what games they played, who they came down with, how much they spent, how much they want, how much they lost, you know how frequently they came out when their birthday was when their anniversary was. And we were able to create, you know, different direct mail pieces for the same person throughout the year, that just kept them coming down, because we were able to make offers that were individualized to them and spoke to them. So that’s really where my whole philosophy came from. And it got into, okay, now that we’ve we know so much about our customers, how do we understand who we are as a company, and how those two come together. And that that’s really where things came from. And that got into, you know, a whole bunch of stuff with branding, it got into customized promotional marketing for a while where we did you know, 50,000 or 100,000, absolutely custom pieces to you, nobody else could have it, right from the 3d mold all the way up to getting the produce to overseas in Asia, and then breaking the mold once we were finished with the project. So nobody else could have it to that we do a lot of work with internal communications, where we sit there and say, how do we get your people to understand who you are, what you do, why you do it, and why they should care, and how they matter. And the key word is how do they matter. Because when you have internal brand champions, those are the people that are going to be your best marketers, those are going to be the people that are going to talk to your customers that are going to give your customers the best experience. And those are the people that are gonna help you elevate your brand and make, you know, five x 10 x 15 x your business.

Unknown Speaker  6:53  

And those are people that are loyal to the brand is what you’re saying the internal brand, champions. Okay, you got it, you got it. So if I’m right, right now, as we get into your brand marketing, if I’m out at a networking event, which here in South Florida, a little bit able to do, but I do a lot, I still do a lot more on zoom and whatnot, what in and I’m shutting my mouth and open up my ears and we’re having a conversation, what kind of things are they saying that will make them a good prospect referral connection for your brand marketing.

Unknown Speaker  7:22  

You know, what the biggest thing is, is companies going through change companies that are absolutely going through change people that are in flux, I mean, whether it be COVID, whether it be you know, sending employees home, whether it be mergers, whether it be acquisitions, whether it be you know, the grandparents have just given the company, the grandchildren, there’s all those different levels of change within companies that create flux that create uncertainty that it create anxiety. And unless you can manage that anxiety and get people back aligned with the brand and get them understanding where the new direction is, it’s almost impossible to move forward. Because especially with mergers and acquisitions, we have a customer going through it right now it’s 1000 person company and 100 person company, two different cultures, two different purposes, two different missions, different visions, but the big company liked with the little company does and you know, $250 million later, they were part of the big company. But what’s going to make it successful is when they all are talking the same language when they’re all believing the same thing with those 100 people are integrated successfully into the larger Corporation. And they’re able to tell not only their you know, their core history story, but how that evolved into being part of the bigger picture.

Unknown Speaker  8:41  

So let me ask you something. So you were starting when you start going into a company, and you’re brought in probably by one of the top people in the company to kind of bring you in. And so you have that lack of better term that Indian that’s below the chief, and they’re always in including myself, and I’m brought in, they’re never really on board at first, what do you do to make sure that they become comfortable as you’re moving in to help their company level up and get them on board? Because a lot of people, they don’t get access to the CEO, but they get access to that person. So absolutely. What’s your little secret sauce in there? If you don’t mind sharing

Unknown Speaker  9:18  

my secret sauce is to listen to them? What do they think? Where do they think the company is right now? What do they think the challenges are? Where they think the successes could be? Where do they think that the company is going? Where do they think that people are, you know, within the company that are going to be the people who are going to help the company succeed and Who do they think that the people are that are going to help the company succeed. Now I may not take them 100% at face value, sure. But what I’m going to do is let them talk, let them give me their expertise, bring them in as an advisor, bring them in as the person who is guiding me along the way and from there. I can sit there and say, Okay, now that I have your opinion, I want to talk to everybody else is that okay? And let’s, let’s sit down and go, let’s find out what this division thinks, let’s find out what this department thinks, let’s find out what this, you know, this person thinks, sure, and be able to have those conversations. But the first thing you need to do is you need to find out who are the people that are either going to be the roadblocks are going to be the champions, or the people that were the roadblocks and the cognitive champions to be able to make things work because

Unknown Speaker  10:30  

almost in them an alliance, if you will, as you’re going through the different departments that they’re overseeing, Correct, yeah. Cuz

Unknown Speaker  10:36  

if you try to go round them, if you try to go over them, or whatever, you know, what, it’s just gonna cause you unnecessary grief.

Unknown Speaker  10:45  

Right? So and go ahead, go

Unknown Speaker  10:47  

ahead. No, go ahead. No, it’s just, if you sit there and realize that these people, you know, even if they’ve got access to grind, even if they’ve got, you know, their own agenda, not understanding what that agenda is not understanding what that x is not understanding where, where they’re coming from Sure. You’ll never get them on your side. True.

Unknown Speaker  11:11  

True, you have to relate with them as well, I love the way that you answer that by keeping them involved. So then, when you’re brought into a company, and you know that they’re going to be sitting there, for lack of better term, bated breath to see Oh, my gosh, how’s your brand marketing? Ben gonna really help us level up? Is there any good question that you wish the company would ask you, but never do when you’re in the discovery process?

Unknown Speaker  11:36  

Yeah, the biggest question I asked, I want people to ask me is, why should I trust you? Because it’s, it’s that underlying factor that never get set. Because when you walk in as that pro from Dover, that that’s flowed in, you know, in the, in the suit and tie, right? You know, immediately people think you’re going to fire them, you’re going to change everything you’re going to, you’re going to, you know, mess up their tire life, and create chaos, that that’s the first thought that everybody’s mind is when all of a sudden that of a consultant or an efficiency expert, or whoever gets flown into an organization. The first thought is all Hell’s about to break loose. Sure,

Unknown Speaker  12:24  

absolutely. Yeah. And

Unknown Speaker  12:26  

the more I can get those people to sit there and say, Look, my job is to sit there and say what’s going right, right, as well as what’s going wrong, and be able to sit there and say, let’s, let’s, you know, figure out how we can make more, right?

Unknown Speaker  12:42  

Absolutely,

Unknown Speaker  12:43  

and be able to build on the successes you guys already have, instead of tearing everything down. Let’s not tear things down, let’s build on the successes you already have. And that’s so true, too. So

Unknown Speaker  12:54  

when you’re, when you’re starting to work with a company, each one of them has a different where they lack what again, I’m going to ask some more secret sauce here from your brother, what is one of your tactics to help them really find that blind spot? Because a lot of times they don’t even know it’s there? What do you

Unknown Speaker  13:12  

what I do is I start with with, who are you? What are you doing what you do? And how we do this is we get small groups together. And what I do what I was doing this live and in person, we would bring a visual artist in who does you know, those those hand drawings?

Unknown Speaker  13:30  

They’re not carpenters, but I

Unknown Speaker  13:31  

understand. Yeah,

Unknown Speaker  13:32  

exactly. We bring people in. And they’re creating a three by five foot, you know, pictorial about what we’re talking about. And the interesting is, is you’ll get the finance department, the marketing department, the sales department, the ops department, the legal department, and we’ll bring them all in separately, and ask them same type of questions and facilitate the same conversation. And at the end, you put up all these pieces of paper in a room, including a conversation that you’ve had with the with the C suite, and say, okay, where are the similarities? And where are the differences? God and dimes? Don’t if you sit there and ask people, what’s the true value of this company, you know, to your customers, and you’re gonna get 16 different questions, you will get 16 different answers. based on who you know who you’re asking the finance people only deal with the finance people, the people only deal with the UPS we have marketing people. God loves them and I am a marketing person. A lot of times they never talk to the customer. No, no, they everything Everything is done through because I have a I have you know, I can I can listen and I can watch the bots and I can I can make all my assumptions based on that. But that’s another that’s a different story in a different place. Sure. But if you sit there and amalgamate all these different stories together and then sit there and say, okay, where’s the truth within this, then we have a position to be able to move forward. Until you can understand where people are, you can’t help them move forward. You have to have that line in the sand,

Unknown Speaker  15:06  

you have to have that base. That’s what I found in my coaching as well to find where they’re at it really getting to know the person and whatnot as we kind of transitioned and getting to know band a little bit right now. Remember, Back to the Future, right with Marty McFly?

Unknown Speaker  15:20  

Absolutely.

Unknown Speaker  15:21  

Let’s get into that DeLorean. All right, and let’s go back to the 20 to 23 year old Ben, and kind of knowledge nuggets, it’s what we call him here, time to shine today, or you drop it on the 2223 year old band to maybe help him level up, shorten the learning curve and blast through?

Unknown Speaker  15:38  

Well, I was lucky when I was 23 years old, I was living in Israel for two years. And I, I moved overseas, and you know, left everything, you know, slept on somebody’s couch for a couple weeks until I was able to find an apartment and a job

Unknown Speaker  15:55  

and moved on. So

Unknown Speaker  15:57  

the thing I would tell people is when you’re young, take risks. Sure, you’ll I absolutely tell people when you don’t have a job, when you don’t have a career when you don’t have a wife and a house and kids and everything that goes along with it. You know, now is the time to take the risks. And that’s either a risk within a corporation, where somebody says, Can you do this? The answer is yes. And then, and then you find, then you figure out ways to do it. If they’ve got enough confidence in you to ask you to do something. You’re it means that you’re probably smarter at doing something that you do, you may need help. You may need your guidance along the way. But you know what the things that you’re going to learn along the way, by doing that are immeasurable. And I think that that we need to all I was just on a podcast the other day, we were talking about being comfortably uncomfortable. Sure. And I think that that’s probably the best phrase that I could use is tell people to be comfortably uncomfortable. You know, take risks. Don’t bet the farm, you know, don’t put yourself in a position where you’re going to be sleeping on the streets, right? But, you know, realize that what you have is a 22 or 23 year old is you have time on your side? Absolutely. There’s lots of time to recover. There’s lots of time to sit there and say, You know what, that didn’t work out? What did I learn from learn from it?

Unknown Speaker  17:20  

Right?

Unknown Speaker  17:21  

And how do I use that knowledge to move forward?

Unknown Speaker  17:24  

Got it? Got it? And so Ben, how do you want your dash? Remember that little line between your inquiry incarnation date and your expiration date that little life and death date dash? How do you want people to remember Ben’s dash?

Unknown Speaker  17:37  

You know, what, what I really want people to remember is, is that I was there for people, my goal was to elevate other people, you know that that’s my raison d’etre, that’s my reason for being is is to help other people, find their own purpose, find their vision and communicate it effectively. You know that that’s what gets me up every morning. And that’s what makes me happy. It’s not about how much money I have in the bank. It’s not about the Lambo, or the the yacht or the 15,000 square foot house, right? It’s all about how did I differentiate other people’s lives?

Unknown Speaker  18:15  

Love it, and I didn’t you are, which is fantastic. So then what keeps Ben up at night?

Unknown Speaker  18:23  

What keeps me up at night

Unknown Speaker  18:26  

is really sitting there going what’s next. And it’s it’s, it’s that little bit of trepidation and a little bit of excitement. And it’s sitting there going, I’m a firm believer, and Claire and I talked about this on your podcast before is having one eye on the here and now. But when I on the horizon. And I think that that’s really important that everybody shouldn’t be sitting there going, what does the next three to five years of my life look like? And you may not get there and things may come along, and you thought you were going to go left and you end up going right? And that’s okay, sure. But if we have an idea of the goal that we’re going after, then we can sit there and say, Okay, now let’s figure out how to get there. If you if you’re wandering around aimlessly going, Well, I need to make a million dollars in the next 10 years. Okay, the first question is why beyond the money itself, right? And the second thing is how, how are you going to sit there and say, okay, a million dollars in the bank means that you have to save $200,000 after tax every year for five years. Right? What does that mean on a monthly basis? What does that mean in terms of

Unknown Speaker  19:37  

that breakdown?

Unknown Speaker  19:38  

Yeah, what does that mean in terms of the customers that you deal with? What does that mean in terms of are you selling the right thing? Or are you providing the right value to the right people? Are you selling your services at too little buddy? Are you are you not putting together programs that make you perceived at the level that you want to be so you can charge That kind of money on a monthly basis and be able to save the money because you still need to eat these days to live, you still need to pay your bills. We’re talking $200,000 above and beyond.

Unknown Speaker  20:10  

Right? Right.

Unknown Speaker  20:12  

And, and so it’s a matter of putting that whole structure together to be able to sit there and say, Okay, this is the goal. This is why it’s a goal. This is why it’s important to me. Now, how do I break it down and get there?

Unknown Speaker  20:26  

Love that. It’s like we say a time to shine to the inch by inch. It’s a cinch by the yard. It’s hard. So it’s like, yeah, break that break that down. That’s fantastic. So then what would your definition of a life well lived?

Unknown Speaker  20:40  

A life well lived is one that is beyond yourself. You know, it’s it’s not about me, it’s not about my needs. You know, I mean, don’t get me wrong. I like I like money. I like cars. I like playing golf. You know, we all like doing things. But the question is there reaches a point in time where it’s not just about self it’s about how do you help your community? How do you help others? How do you elevate? How do you raise the water for everybody? How do you flip the boats and to be a life well lived is floating more boats. And it’s the especially when it comes to the podcasting industry. I love consulting with new podcasters I love helping new podcasters build a podcast from scratch, and not just teaching the the mic techniques and everything that goes with it. But the purpose of why are you creating a podcast in the first place? Love it. You know, why are you doing this? What? You’ll there’s a million podcasts out there. 70% of them fail in 10 episodes or less?

Unknown Speaker  21:40  

Sure. Kind of like

Unknown Speaker  21:42  

their their ghost casts. They’re called the gold ghost cast for a reason.

Unknown Speaker  21:46  

Right?

Unknown Speaker  21:47  

The question is, how do you elevate yourself beyond that? And what are you trying to achieve?

Unknown Speaker  21:51  

Got it. Got it. Love it. Love it. So then, what is the one thing that Ben knows for sure. kind of quickly on this one, please.

Unknown Speaker  22:03  

The Death is coming.

Unknown Speaker  22:04  

That’s right and live and get busy living. I love that. I love that. So they Hey, we are back with my good friend Ben Baker from your brand marketing. And Ben, you did this before, but you shared it with Claire. So we’re gonna rock and roll with our leveling up lightning round again, no explanation, zero. We will gut it out. I’m just kidding. But we just no explanations, whatever that comes to the top of your head and we will get this rocking because I want to hear people. Happy people hear your answers today. All right, brother.

Unknown Speaker  22:31  

I’m ready. Let’s go.

Unknown Speaker  22:33  

Let’s level up. What is the best leveling up advice Ben’s ever received?

Unknown Speaker  22:38  

Be yourself.

Unknown Speaker  22:39  

Love it. share one of your personal habits that contributes to your success.

Unknown Speaker  22:43  

I read every morning. Perfect.

Unknown Speaker  22:46  

Other than your own website, your brand marketing and time to shine today.com I you know shameless plug. Absolutely. What is another website that you’d like to go to to level up?

Unknown Speaker  22:58  

Google?

Unknown Speaker  22:58  

Get me to

Unknown Speaker  23:01  

cedex What is it?

Unknown Speaker  23:03  

Yeah, Google or TEDx. Love it. So if I’m in my doldrums, just not really feeling it. Like Fergie read this book.

Unknown Speaker  23:12  

Oh, man, the one minute salesman,

Unknown Speaker  23:15  

beautiful book, great book, then what’s your most commonly used emoji?

Unknown Speaker  23:20  

Probably the upside down smiley face.

Unknown Speaker  23:24  

Quickly on this one also, because a lot of people like to elaborate but who has made the most profound impact on your life? Probably my dad, beautiful answer. And you can’t say your age now. That’d be bullshit. But if you could stay one age for the rest of your life, physically, still keep the knowledge you’ve garnered and continue to learn and gather more wisdom. What age physically would that be?

Unknown Speaker  23:50  

That’s good question. That’s probably 37 or 39.

Unknown Speaker  23:53  

And I always say 32. So at least you’re honest, a lot of it’s

Unknown Speaker  23:56  

right. It’s late 30s. Early 30s is just too young. You know? I didn’t know enough less.

Unknown Speaker  24:03  

I’m less. body aches for me.

Unknown Speaker  24:07  

Exactly. Exactly.

Unknown Speaker  24:09  

All right. So what’s your favorite charity and organization like to give you time or money to

Unknown Speaker  24:14  

it’s it’s local. It’s called the Steve Austin salmon festival. It’s been running for about 75 years, and it’s an incredible organization.

Unknown Speaker  24:21  

That’s awesome. Last question. You can elaborate just a little bit on this one, but what’s the best decade of music? 6070

Unknown Speaker  24:27  

ladies,

Unknown Speaker  24:28  

I know big hair don’t care.

Unknown Speaker  24:30  

80s 80s boy, you know,

Unknown Speaker  24:33  

I mean, we you had the rap. Right? And then you had the big hair. Don’t care. You had the British invasion. You know? The Ramones? You

Unknown Speaker  24:41  

had everything.

Unknown Speaker  24:42  

Yes. I love that. So Ben, how can we find your brother?

Unknown Speaker  24:45  

You know, the best way to find me the repository for everything my podcasts, my books, podcast hosts for hire by leadership training is your brand marketing.com. If you go there, you can find my social media links. Everything is at your brand marketing.com.

Unknown Speaker  25:03  

And I and I love that. And he’s also kind of launched the podcasters for hire, can you tell us a little bit about that band and because I want people to really to kind of call in and get more information from this?

Unknown Speaker  25:15  

Absolutely. In a nutshell, podcast host for hire is all about, it’s a branded to you custom end to end podcasting solution. Everything from creation and design, to consulting, to distribution. And we’ll even sit there on the mic, and be able to be the voice of your podcast. This is designed for b2b $50 million and above businesses that don’t have the talent in house, realize the value of a podcast for them long term, but they don’t even know where to start, or they don’t know how to maintain it. That’s what this project is all about. You know, there’s

Unknown Speaker  25:50  

so many people in this this world squad, I tell you, you know, start a podcast, even if it’s just your own passion project, time to shine today podcast, actually started as a passion project, you know, we’re not at the 50, you know, million dollar a year scale. But, you know, it’s a great place to start, even if you suck at journaling. podcasting is really fun to get it out there. And there’s great people like Ben and other companies out there that can really help you level up. But if you’re a company and you’re you’re making, you know, quote unquote, money, and you have business, and you really need to add that aspect, make sure you get hold of Ben, because my friend, Ben, he was a computer, he was a tree killing computer geek, we’ll call him you know, he’s gonna make sure that you know, you’re gonna find within your company with internal brand champions, that are going to be the best marketers for you and Ben’s company can help you do that if you’re going through change, whether it’s from COVID, or merger and acquisition or it’s being turned over to someone new in the family met, family member then can help you come in, make that chain seamless and help you level up. If you’re going, you know, if you have a company, you have someone that’s underneath you, you know, make sure that they’re kept in all the decision makers and bend someone’s like bend company who’s gonna hold them by the hand for metaphorically, and kind of go to each department and make sure that everybody’s heard, especially that decision maker as well. So keep that decision maker available to ban in other companies and coaches and consultants. And if you’re working with a consultant or a coach, ask them why should I trust you? I mean, it’s paramount. No one really asked that. I love that. Make sure you ask that. You want you to be Ben wants you to be comfortably uncomfortable. You know, especially if you’re young, take risks, fail forward gear asking gear, like we like to say, you know, ask for that help. He’s going to be something that’s remembered as elevating other people that find their purpose of vision and communicate that effectively. You know, he wants you to harness trepidation and get excited. Keep an eye on here. And now in one eye on the horizon. One, he’s going to be someone that’s lived beyond himself. He’s going to because he’s made more boats float. And my boy band thank you so much for coming on the time to shine today. varsity squad, and you just level up your help you level up your wealth. You’re so fun. You do so much for a lot of people. you’re open to reciprocation. That’s what’s awesome as well. And thank you so, so much for coming on brother. thoroughly enjoyed it. We can’t wait to collaborate with you in the future.

Unknown Speaker  28:12  

Hey, Scott, it has been a pleasure. And thanks for having me on the show.

Unknown Speaker  28:15  

All right, chat soon, my friend.

Unknown Speaker  28:17  

Be well.

Unknown Speaker  0:00  

This is Ben Baker from your bread marketing. If you really want to learn how to level up your life, you should be listening to time to shine today podcast with my good friend Scott Ferguson

Unknown Speaker  0:10  

time to shine today podcast varsity squad is Scott Ferguson and I get we are going to float more boats today. That’s what my good friend colleague, Ben Baker does from your brand marketing. He’s I he’s just a pioneer to me, man. He started back when he was killing trees with direct mailers and whatnot. Now he can help people level up, whether it’s online on your podcast, he’s an author, make sure you pick up his books, they’re in my show notes. And if you’re looking to launch a podcast, make sure you reach out to Ben as well. So I can’t say enough about my good friend, Ben Baker. So I’m just going to kind of like how skewed to sit back, relax. Take some good notes because here comes my really good friend, Ben Baker with your brand marketing. Let’s level up.

Unknown Speaker  1:02  

Time to shine today podcast varsity strategist, Scott Ferguson and I got a 2.0 interview today where I had my good friend Ben Baker on with the fantastic Claire Chandler. But I also she has the Whirlpool fact and Ben has your brand marketing and they collaborated. And they’re just kicking butt total go givers and helping people. But now I wanted to have a one on one with my good buddy Ben Baker. You know, for the last 25 years, Ben has helped people communicate both inside and outside the company to help them to stop being commodities and start being brands worth loving. I love that not just commodities, which a lot of times people are stuck in that and and Ben really makes you shine. So he’s a two time author, podcast host and champion of differentiation, differentiation. differentiation, differentiation. Thank you, Ben. There’s the word word a big words come so Introduce yourself that time to shine today. podcasts first describe it first. probably know this is coming. What’s your favorite color

Unknown Speaker  1:59  

and why my favorite color is blue,

Unknown Speaker  2:01  

blue. And you know,

Unknown Speaker  2:02  

it’s a dark blue. Like it’s just one of those colors that just grabs me. It’s one of those things that you sit there and say, Okay, fine. And for people who don’t have word read today, so figure that one out.

Unknown Speaker  2:13  

Well, they’re both they’re both in your color wheel brother.

Unknown Speaker  2:15  

Absolutely.

Unknown Speaker  2:16  

Absolutely. Or, you know, anything that makes me look a little bit more handsome. I’m in i right.

Unknown Speaker  2:21  

Me too. We were We were joking off. Off screen, if you will, folks. You know, we both have the the face for radio. So no, Ben has that awesome voice that really just suction and his podcast is fantastic. And I’ll put that in the show notes as well. But make sure you listen to this whole show before you pop over there. Because Ben’s gonna drop some serious knowledge nuggets on you for leveling up your brand. Making sure you’re not a commodity so bad. Let’s let’s get into it. Man, let’s let’s talk a little bit about a little bit about your origins and how you leveled up into your brand marketing. Yeah, I

Unknown Speaker  2:52  

got into the communication marketing game about 25 years ago, I started off killing trees. I was in the direct mail business, I killed more trees decimated for us. You know, we’re talking half million billion piece direct mail campaigns that you know, you just sit there and just get Okay. Let’s just get about and I worked mostly with casinos. And with grocery chains, and it was all variable direct marketing was all about, like, Okay, how do we get individuals into the marketplace? How do we get the offer that is going to resonate with people because we started to sit there go, Okay, let’s throw static stuff out there. So we had a sheet of, of coupons, or we had one offer that went out the casino. And it didn’t resonate. But as soon as you start going variable, you started sitting there going, Okay, we’ve got data on these people. We know what they do, how they do it, what they buy, what they don’t buy, who they come in shopping with who they go the casino with, and be able to actually create personalized, you know, direct mail pieces that are aimed directly at them. We went up to 40% response rate on a month over month basis. And it’s that’s what really, really got me excited about the communication scan.

Unknown Speaker  4:05  

And you did it before Facebook did it. Oh, we think about Facebook, like built stuff over people’s interests and income and stuff like that. And you were doing I am curious, how did you pull that information?

Unknown Speaker  4:18  

Well, it’s funny cuz even 25 years ago, there was loyalty cards. Sure, promise. Everybody had loyalty cards. I mean, the casinos had loyalty cards, the grocery stores had

Unknown Speaker  4:29  

Oscar video,

Unknown Speaker  4:30  

Blockbuster Video Ads loyalty, guys, but the problem is nobody was doing anything with them. I remember walking into one of these casinos one day and i and i and i signed a nondisclosure. I went behind the glass door and went into their computer room and I’m a computer geek. I fully admit I’m full propellerhead you know, I ran the mainframe at the University of universe. You know, when I was in university, and I started looking around and I started typing and I started looking and drool start coming down my my face these guys got what I got? You guys have no idea, the information you have on these people do you? What do you mean? I go, you guys have gold here, yo, for the casino business we do, how often people came down what games they played, who they came down with, how much they spent, how much they want, how much they lost, you know how frequently they came out when their birthday was when their anniversary was. And we were able to create, you know, different direct mail pieces for the same person throughout the year, that just kept them coming down, because we were able to make offers that were individualized to them and spoke to them. So that’s really where my whole philosophy came from. And it got into, okay, now that we’ve we know so much about our customers, how do we understand who we are as a company, and how those two come together. And that that’s really where things came from. And that got into, you know, a whole bunch of stuff with branding, it got into customized promotional marketing for a while where we did you know, 50,000 or 100,000, absolutely custom pieces to you, nobody else could have it, right from the 3d mold all the way up to getting the produce to overseas in Asia, and then breaking the mold once we were finished with the project. So nobody else could have it to that we do a lot of work with internal communications, where we sit there and say, how do we get your people to understand who you are, what you do, why you do it, and why they should care, and how they matter. And the key word is how do they matter. Because when you have internal brand champions, those are the people that are going to be your best marketers, those are going to be the people that are going to talk to your customers that are going to give your customers the best experience. And those are the people that are gonna help you elevate your brand and make, you know, five x 10 x 15 x your business.

Unknown Speaker  6:53  

And those are people that are loyal to the brand is what you’re saying the internal brand, champions. Okay, you got it, you got it. So if I’m right, right now, as we get into your brand marketing, if I’m out at a networking event, which here in South Florida, a little bit able to do, but I do a lot, I still do a lot more on zoom and whatnot, what in and I’m shutting my mouth and open up my ears and we’re having a conversation, what kind of things are they saying that will make them a good prospect referral connection for your brand marketing.

Unknown Speaker  7:22  

You know, what the biggest thing is, is companies going through change companies that are absolutely going through change people that are in flux, I mean, whether it be COVID, whether it be you know, sending employees home, whether it be mergers, whether it be acquisitions, whether it be you know, the grandparents have just given the company, the grandchildren, there’s all those different levels of change within companies that create flux that create uncertainty that it create anxiety. And unless you can manage that anxiety and get people back aligned with the brand and get them understanding where the new direction is, it’s almost impossible to move forward. Because especially with mergers and acquisitions, we have a customer going through it right now it’s 1000 person company and 100 person company, two different cultures, two different purposes, two different missions, different visions, but the big company liked with the little company does and you know, $250 million later, they were part of the big company. But what’s going to make it successful is when they all are talking the same language when they’re all believing the same thing with those 100 people are integrated successfully into the larger Corporation. And they’re able to tell not only their you know, their core history story, but how that evolved into being part of the bigger picture.

Unknown Speaker  8:41  

So let me ask you something. So you were starting when you start going into a company, and you’re brought in probably by one of the top people in the company to kind of bring you in. And so you have that lack of better term that Indian that’s below the chief, and they’re always in including myself, and I’m brought in, they’re never really on board at first, what do you do to make sure that they become comfortable as you’re moving in to help their company level up and get them on board? Because a lot of people, they don’t get access to the CEO, but they get access to that person. So absolutely. What’s your little secret sauce in there? If you don’t mind sharing

Unknown Speaker  9:18  

my secret sauce is to listen to them? What do they think? Where do they think the company is right now? What do they think the challenges are? Where they think the successes could be? Where do they think that the company is going? Where do they think that people are, you know, within the company that are going to be the people who are going to help the company succeed and Who do they think that the people are that are going to help the company succeed. Now I may not take them 100% at face value, sure. But what I’m going to do is let them talk, let them give me their expertise, bring them in as an advisor, bring them in as the person who is guiding me along the way and from there. I can sit there and say, Okay, now that I have your opinion, I want to talk to everybody else is that okay? And let’s, let’s sit down and go, let’s find out what this division thinks, let’s find out what this department thinks, let’s find out what this, you know, this person thinks, sure, and be able to have those conversations. But the first thing you need to do is you need to find out who are the people that are either going to be the roadblocks are going to be the champions, or the people that were the roadblocks and the cognitive champions to be able to make things work because

Unknown Speaker  10:30  

almost in them an alliance, if you will, as you’re going through the different departments that they’re overseeing, Correct, yeah. Cuz

Unknown Speaker  10:36  

if you try to go round them, if you try to go over them, or whatever, you know, what, it’s just gonna cause you unnecessary grief.

Unknown Speaker  10:45  

Right? So and go ahead, go

Unknown Speaker  10:47  

ahead. No, go ahead. No, it’s just, if you sit there and realize that these people, you know, even if they’ve got access to grind, even if they’ve got, you know, their own agenda, not understanding what that agenda is not understanding what that x is not understanding where, where they’re coming from Sure. You’ll never get them on your side. True.

Unknown Speaker  11:11  

True, you have to relate with them as well, I love the way that you answer that by keeping them involved. So then, when you’re brought into a company, and you know that they’re going to be sitting there, for lack of better term, bated breath to see Oh, my gosh, how’s your brand marketing? Ben gonna really help us level up? Is there any good question that you wish the company would ask you, but never do when you’re in the discovery process?

Unknown Speaker  11:36  

Yeah, the biggest question I asked, I want people to ask me is, why should I trust you? Because it’s, it’s that underlying factor that never get set. Because when you walk in as that pro from Dover, that that’s flowed in, you know, in the, in the suit and tie, right? You know, immediately people think you’re going to fire them, you’re going to change everything you’re going to, you’re going to, you know, mess up their tire life, and create chaos, that that’s the first thought that everybody’s mind is when all of a sudden that of a consultant or an efficiency expert, or whoever gets flown into an organization. The first thought is all Hell’s about to break loose. Sure,

Unknown Speaker  12:24  

absolutely. Yeah. And

Unknown Speaker  12:26  

the more I can get those people to sit there and say, Look, my job is to sit there and say what’s going right, right, as well as what’s going wrong, and be able to sit there and say, let’s, let’s, you know, figure out how we can make more, right?

Unknown Speaker  12:42  

Absolutely,

Unknown Speaker  12:43  

and be able to build on the successes you guys already have, instead of tearing everything down. Let’s not tear things down, let’s build on the successes you already have. And that’s so true, too. So

Unknown Speaker  12:54  

when you’re, when you’re starting to work with a company, each one of them has a different where they lack what again, I’m going to ask some more secret sauce here from your brother, what is one of your tactics to help them really find that blind spot? Because a lot of times they don’t even know it’s there? What do you

Unknown Speaker  13:12  

what I do is I start with with, who are you? What are you doing what you do? And how we do this is we get small groups together. And what I do what I was doing this live and in person, we would bring a visual artist in who does you know, those those hand drawings?

Unknown Speaker  13:30  

They’re not carpenters, but I

Unknown Speaker  13:31  

understand. Yeah,

Unknown Speaker  13:32  

exactly. We bring people in. And they’re creating a three by five foot, you know, pictorial about what we’re talking about. And the interesting is, is you’ll get the finance department, the marketing department, the sales department, the ops department, the legal department, and we’ll bring them all in separately, and ask them same type of questions and facilitate the same conversation. And at the end, you put up all these pieces of paper in a room, including a conversation that you’ve had with the with the C suite, and say, okay, where are the similarities? And where are the differences? God and dimes? Don’t if you sit there and ask people, what’s the true value of this company, you know, to your customers, and you’re gonna get 16 different questions, you will get 16 different answers. based on who you know who you’re asking the finance people only deal with the finance people, the people only deal with the UPS we have marketing people. God loves them and I am a marketing person. A lot of times they never talk to the customer. No, no, they everything Everything is done through because I have a I have you know, I can I can listen and I can watch the bots and I can I can make all my assumptions based on that. But that’s another that’s a different story in a different place. Sure. But if you sit there and amalgamate all these different stories together and then sit there and say, okay, where’s the truth within this, then we have a position to be able to move forward. Until you can understand where people are, you can’t help them move forward. You have to have that line in the sand,

Unknown Speaker  15:06  

you have to have that base. That’s what I found in my coaching as well to find where they’re at it really getting to know the person and whatnot as we kind of transitioned and getting to know band a little bit right now. Remember, Back to the Future, right with Marty McFly?

Unknown Speaker  15:20  

Absolutely.

Unknown Speaker  15:21  

Let’s get into that DeLorean. All right, and let’s go back to the 20 to 23 year old Ben, and kind of knowledge nuggets, it’s what we call him here, time to shine today, or you drop it on the 2223 year old band to maybe help him level up, shorten the learning curve and blast through?

Unknown Speaker  15:38  

Well, I was lucky when I was 23 years old, I was living in Israel for two years. And I, I moved overseas, and you know, left everything, you know, slept on somebody’s couch for a couple weeks until I was able to find an apartment and a job

Unknown Speaker  15:55  

and moved on. So

Unknown Speaker  15:57  

the thing I would tell people is when you’re young, take risks. Sure, you’ll I absolutely tell people when you don’t have a job, when you don’t have a career when you don’t have a wife and a house and kids and everything that goes along with it. You know, now is the time to take the risks. And that’s either a risk within a corporation, where somebody says, Can you do this? The answer is yes. And then, and then you find, then you figure out ways to do it. If they’ve got enough confidence in you to ask you to do something. You’re it means that you’re probably smarter at doing something that you do, you may need help. You may need your guidance along the way. But you know what the things that you’re going to learn along the way, by doing that are immeasurable. And I think that that we need to all I was just on a podcast the other day, we were talking about being comfortably uncomfortable. Sure. And I think that that’s probably the best phrase that I could use is tell people to be comfortably uncomfortable. You know, take risks. Don’t bet the farm, you know, don’t put yourself in a position where you’re going to be sleeping on the streets, right? But, you know, realize that what you have is a 22 or 23 year old is you have time on your side? Absolutely. There’s lots of time to recover. There’s lots of time to sit there and say, You know what, that didn’t work out? What did I learn from learn from it?

Unknown Speaker  17:20  

Right?

Unknown Speaker  17:21  

And how do I use that knowledge to move forward?

Unknown Speaker  17:24  

Got it? Got it? And so Ben, how do you want your dash? Remember that little line between your inquiry incarnation date and your expiration date that little life and death date dash? How do you want people to remember Ben’s dash?

Unknown Speaker  17:37  

You know, what, what I really want people to remember is, is that I was there for people, my goal was to elevate other people, you know that that’s my raison d’etre, that’s my reason for being is is to help other people, find their own purpose, find their vision and communicate it effectively. You know that that’s what gets me up every morning. And that’s what makes me happy. It’s not about how much money I have in the bank. It’s not about the Lambo, or the the yacht or the 15,000 square foot house, right? It’s all about how did I differentiate other people’s lives?

Unknown Speaker  18:15  

Love it, and I didn’t you are, which is fantastic. So then what keeps Ben up at night?

Unknown Speaker  18:23  

What keeps me up at night

Unknown Speaker  18:26  

is really sitting there going what’s next. And it’s it’s, it’s that little bit of trepidation and a little bit of excitement. And it’s sitting there going, I’m a firm believer, and Claire and I talked about this on your podcast before is having one eye on the here and now. But when I on the horizon. And I think that that’s really important that everybody shouldn’t be sitting there going, what does the next three to five years of my life look like? And you may not get there and things may come along, and you thought you were going to go left and you end up going right? And that’s okay, sure. But if we have an idea of the goal that we’re going after, then we can sit there and say, Okay, now let’s figure out how to get there. If you if you’re wandering around aimlessly going, Well, I need to make a million dollars in the next 10 years. Okay, the first question is why beyond the money itself, right? And the second thing is how, how are you going to sit there and say, okay, a million dollars in the bank means that you have to save $200,000 after tax every year for five years. Right? What does that mean on a monthly basis? What does that mean in terms of

Unknown Speaker  19:37  

that breakdown?

Unknown Speaker  19:38  

Yeah, what does that mean in terms of the customers that you deal with? What does that mean in terms of are you selling the right thing? Or are you providing the right value to the right people? Are you selling your services at too little buddy? Are you are you not putting together programs that make you perceived at the level that you want to be so you can charge That kind of money on a monthly basis and be able to save the money because you still need to eat these days to live, you still need to pay your bills. We’re talking $200,000 above and beyond.

Unknown Speaker  20:10  

Right? Right.

Unknown Speaker  20:12  

And, and so it’s a matter of putting that whole structure together to be able to sit there and say, Okay, this is the goal. This is why it’s a goal. This is why it’s important to me. Now, how do I break it down and get there?

Unknown Speaker  20:26  

Love that. It’s like we say a time to shine to the inch by inch. It’s a cinch by the yard. It’s hard. So it’s like, yeah, break that break that down. That’s fantastic. So then what would your definition of a life well lived?

Unknown Speaker  20:40  

A life well lived is one that is beyond yourself. You know, it’s it’s not about me, it’s not about my needs. You know, I mean, don’t get me wrong. I like I like money. I like cars. I like playing golf. You know, we all like doing things. But the question is there reaches a point in time where it’s not just about self it’s about how do you help your community? How do you help others? How do you elevate? How do you raise the water for everybody? How do you flip the boats and to be a life well lived is floating more boats. And it’s the especially when it comes to the podcasting industry. I love consulting with new podcasters I love helping new podcasters build a podcast from scratch, and not just teaching the the mic techniques and everything that goes with it. But the purpose of why are you creating a podcast in the first place? Love it. You know, why are you doing this? What? You’ll there’s a million podcasts out there. 70% of them fail in 10 episodes or less?

Unknown Speaker  21:40  

Sure. Kind of like

Unknown Speaker  21:42  

their their ghost casts. They’re called the gold ghost cast for a reason.

Unknown Speaker  21:46  

Right?

Unknown Speaker  21:47  

The question is, how do you elevate yourself beyond that? And what are you trying to achieve?

Unknown Speaker  21:51  

Got it. Got it. Love it. Love it. So then, what is the one thing that Ben knows for sure. kind of quickly on this one, please.

Unknown Speaker  22:03  

The Death is coming.

Unknown Speaker  22:04  

That’s right and live and get busy living. I love that. I love that. So they Hey, we are back with my good friend Ben Baker from your brand marketing. And Ben, you did this before, but you shared it with Claire. So we’re gonna rock and roll with our leveling up lightning round again, no explanation, zero. We will gut it out. I’m just kidding. But we just no explanations, whatever that comes to the top of your head and we will get this rocking because I want to hear people. Happy people hear your answers today. All right, brother.

Unknown Speaker  22:31  

I’m ready. Let’s go.

Unknown Speaker  22:33  

Let’s level up. What is the best leveling up advice Ben’s ever received?

Unknown Speaker  22:38  

Be yourself.

Unknown Speaker  22:39  

Love it. share one of your personal habits that contributes to your success.

Unknown Speaker  22:43  

I read every morning. Perfect.

Unknown Speaker  22:46  

Other than your own website, your brand marketing and time to shine today.com I you know shameless plug. Absolutely. What is another website that you’d like to go to to level up?

Unknown Speaker  22:58  

Google?

Unknown Speaker  22:58  

Get me to

Unknown Speaker  23:01  

cedex What is it?

Unknown Speaker  23:03  

Yeah, Google or TEDx. Love it. So if I’m in my doldrums, just not really feeling it. Like Fergie read this book.

Unknown Speaker  23:12  

Oh, man, the one minute salesman,

Unknown Speaker  23:15  

beautiful book, great book, then what’s your most commonly used emoji?

Unknown Speaker  23:20  

Probably the upside down smiley face.

Unknown Speaker  23:24  

Quickly on this one also, because a lot of people like to elaborate but who has made the most profound impact on your life? Probably my dad, beautiful answer. And you can’t say your age now. That’d be bullshit. But if you could stay one age for the rest of your life, physically, still keep the knowledge you’ve garnered and continue to learn and gather more wisdom. What age physically would that be?

Unknown Speaker  23:50  

That’s good question. That’s probably 37 or 39.

Unknown Speaker  23:53  

And I always say 32. So at least you’re honest, a lot of it’s

Unknown Speaker  23:56  

right. It’s late 30s. Early 30s is just too young. You know? I didn’t know enough less.

Unknown Speaker  24:03  

I’m less. body aches for me.

Unknown Speaker  24:07  

Exactly. Exactly.

Unknown Speaker  24:09  

All right. So what’s your favorite charity and organization like to give you time or money to

Unknown Speaker  24:14  

it’s it’s local. It’s called the Steve Austin salmon festival. It’s been running for about 75 years, and it’s an incredible organization.

Unknown Speaker  24:21  

That’s awesome. Last question. You can elaborate just a little bit on this one, but what’s the best decade of music? 6070

Unknown Speaker  24:27  

ladies,

Unknown Speaker  24:28  

I know big hair don’t care.

Unknown Speaker  24:30  

80s 80s boy, you know,

Unknown Speaker  24:33  

I mean, we you had the rap. Right? And then you had the big hair. Don’t care. You had the British invasion. You know? The Ramones? You

Unknown Speaker  24:41  

had everything.

Unknown Speaker  24:42  

Yes. I love that. So Ben, how can we find your brother?

Unknown Speaker  24:45  

You know, the best way to find me the repository for everything my podcasts, my books, podcast hosts for hire by leadership training is your brand marketing.com. If you go there, you can find my social media links. Everything is at your brand marketing.com.

Unknown Speaker  25:03  

And I and I love that. And he’s also kind of launched the podcasters for hire, can you tell us a little bit about that band and because I want people to really to kind of call in and get more information from this?

Unknown Speaker  25:15  

Absolutely. In a nutshell, podcast host for hire is all about, it’s a branded to you custom end to end podcasting solution. Everything from creation and design, to consulting, to distribution. And we’ll even sit there on the mic, and be able to be the voice of your podcast. This is designed for b2b $50 million and above businesses that don’t have the talent in house, realize the value of a podcast for them long term, but they don’t even know where to start, or they don’t know how to maintain it. That’s what this project is all about. You know, there’s

Unknown Speaker  25:50  

so many people in this this world squad, I tell you, you know, start a podcast, even if it’s just your own passion project, time to shine today podcast, actually started as a passion project, you know, we’re not at the 50, you know, million dollar a year scale. But, you know, it’s a great place to start, even if you suck at journaling. podcasting is really fun to get it out there. And there’s great people like Ben and other companies out there that can really help you level up. But if you’re a company and you’re you’re making, you know, quote unquote, money, and you have business, and you really need to add that aspect, make sure you get hold of Ben, because my friend, Ben, he was a computer, he was a tree killing computer geek, we’ll call him you know, he’s gonna make sure that you know, you’re gonna find within your company with internal brand champions, that are going to be the best marketers for you and Ben’s company can help you do that if you’re going through change, whether it’s from COVID, or merger and acquisition or it’s being turned over to someone new in the family met, family member then can help you come in, make that chain seamless and help you level up. If you’re going, you know, if you have a company, you have someone that’s underneath you, you know, make sure that they’re kept in all the decision makers and bend someone’s like bend company who’s gonna hold them by the hand for metaphorically, and kind of go to each department and make sure that everybody’s heard, especially that decision maker as well. So keep that decision maker available to ban in other companies and coaches and consultants. And if you’re working with a consultant or a coach, ask them why should I trust you? I mean, it’s paramount. No one really asked that. I love that. Make sure you ask that. You want you to be Ben wants you to be comfortably uncomfortable. You know, especially if you’re young, take risks, fail forward gear asking gear, like we like to say, you know, ask for that help. He’s going to be something that’s remembered as elevating other people that find their purpose of vision and communicate that effectively. You know, he wants you to harness trepidation and get excited. Keep an eye on here. And now in one eye on the horizon. One, he’s going to be someone that’s lived beyond himself. He’s going to because he’s made more boats float. And my boy band thank you so much for coming on the time to shine today. varsity squad, and you just level up your help you level up your wealth. You’re so fun. You do so much for a lot of people. you’re open to reciprocation. That’s what’s awesome as well. And thank you so, so much for coming on brother. thoroughly enjoyed it. We can’t wait to collaborate with you in the future.

Unknown Speaker  28:12  

Hey, Scott, it has been a pleasure. And thanks for having me on the show.

Unknown Speaker  28:15  

All right, chat soon, my friend.

Unknown Speaker  28:17  

Be well.

Unknown Speaker  28:18  

Hey, thanks so much for listening to this episode of time to shine today podcast. Proudly brought to you by southern New Jersey real estate real estate excellence, who can be reached at 561-249-7266 and online at www dot Sutter in nugent.com. If you’re a business owner or professional who would like to be interviewed on time to shine today, please visit time to shine today.com slash guests. If you liked this episode, please subscribe on Apple podcasts, Google podcasts, Stitcher, Spotify, I Heart Radio or wherever you get your podcasts. There’s a link in the show notes to our website. Also there you will see our recommended resources. We hope that you will support our show by supporting them. If you like what you have been listening to, it’d be great if you could just give us a five star rating and tell your friends how to subscribe while you’re at it. I’m your host, Scott Ferguson. And until next time, let’s level up. It’s our time to shine.

DISCLOSURE: I may be an affiliate for products and resources  that I recommend. If you purchase those items through my links I will earn a commission. You will not pay more when buying a product through my link. In fact, I often times am able to negotiate a lower rate (or bonuses) not available elsewhere.

Plus, when you order through my link, it helps me to continue to offer you lots of free stuff.  Thank you in advance for your support